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Dissertations / Theses on the topic 'B2C market'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Hveem, Anna. "B2C last-mile deliveries : A mapping of the current market." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25711.

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Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. As a consumer in Sweden today, you will often get the option to choose how you want your online order to be delivered. The result of consumers wanting to have more of a say in how their parcel is delivered is that the carrier companies now compete for t

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2

Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the busi

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3

Liu, Da. "Analyzing and comparing strategies of Gallo and Delta : between offline and online B2C entry and marketing in China." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/19864.

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Mestrado em Gestão/MBA<br>Empresas e marcas portuguesas como o Gallo e o Delta entram nos mercados chineses há cerca de uma década. Este estudo analisa historicamente as estratégias de entrada e marketing dessas duas marcas na China, já que Gallo e Delta enfrentaram desafios tanto como marcas estrangeiras quanto como uma dieta culturalmente diferente na China. A tese adotou estruturas analíticas para discutir as operações das duas empresas na China como marcas estrangeiras. Como conclusão e análise mais aprofundada, este estudo compara as estratégias offline e online (principalmente Taobao do

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4

Baier, Lukáš. "Image společnosti ABC." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358812.

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This diploma thesis is focused on the analysis of internal and external image of the company ABC. This firm has not wished to be specified. The main goal of this thesis was to analyze image of the company ABC operating on the logistics market in the Czech republic. This goal was fulfilled and according to the results, firm has a positive image from the employee and customer point of view. The reader can find final references in the application part of this thesis. First minor goal was to help reader to identify key points of this topic and extend his knowledge about the image of company. The r

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5

Eck, Johanna, and Johansson Sofie. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79891.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval

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Johansson, Sofie, and Johanna Eck. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval

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7

Lewanika, Lucas Olebogeng. "Strategically positioning Botswana Development Corporation (BDC) in the market." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53599.

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Study project (MBA)--University of Stellenbosch, 2003.<br>ENGLISH ABSTRACT: The objective of this research was to determine how to strategically position Botswana Development Corporation (BDC) in the market. The idea was born out of the writer's view that the Corporation was losing its market share at the expense of its competitors. The study found that although Botswana is an ideal investment location for foreign direct investment, it is the unfortunate political developments in the region which scare investors away, hence detrimental to the BDC business. It was also discovered that in

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Buckley, George Edward. "An empirical analysis of the market for mortgage finance in the United Kingdom." Thesis, University of Bristol, 1999. http://hdl.handle.net/1983/b2ac411b-66c7-466a-b2ce-3f5a39c16759.

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The purpose of this thesis is to empirically investigate the factors which drive the demand for and supply of mortgage finance in the United Kingdom. In particular, borrowers of long term mortgage funds are especially susceptible to the effects of inflation in `tilting' the stream of real repayments towards the initial years of the loan. As such, under certain circumstances inflation can be an important cause of mortgage default and thus plays a crucial role in the determination of mortgage demand. The mechanism through which mortgage default leads to households being possessed by their credit

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9

Šilhavá, Kateřina. "Marketingová komunikace ICT integrátora." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359789.

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The aim of this thesis is to recommend communication practices drawn from the analysis of the ICT organization and its marketing communication activities. The subsequent objective is to examine ICT market since 90's and to identify its future growth. The thesis studies the specifics of marketing communication whiten the B2B field. The first part appraises B2B market as such which is then compared with B2C market. Additionally, the work introduces communication activities employed to the Czech market place. It mostly considers the advertising, sales support, promotion, direct marketing, sponsor

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Wegg-Prosser, Victoria. "BBC producer choice and the management of organisational change." Thesis, Brunel University, 1998. http://bura.brunel.ac.uk/handle/2438/4380.

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Producer Choice was the title given to the trading system, designed around an internal market, which was introduced at the BBC in the years between 1991 and 1994. The initiative represented the biggest organisational change in the BBC's history. The political background to Producer Choice was conditioned by the perceived need of the BBC to ensure renewal of its ten-year Charter in 1996. Producer Choice helped to secure Charter Renewal because it provided the means whereby new accountability and cost measurements were set in place. The 'command economy' of the old BBC was to be replaced with an

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Lutz, Alexandra, and Van Nguyen. "Important attributes influencing B2B customer value in the EMS market." Thesis, Karlstads universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7521.

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The thesis presents a study on important attributes which should be considered by the supplier in buying situations in the electronic manufacturing services (EMS) market. Hence, the importance level of attributes is investigated to see which attributes are more or less important when business-to-business (B2B) customers place an order. This can be interpreted as the relationship between the created value and the accompanying cost. For the success of this research work, both the qualitative and quantitative methods need to be applied. The importance of nine aspects is examined including: paymen

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ASTBURY, MARC, and MARIUS LUX. "Foreign Market Entry Strategies: A Study ofBorn Global B2B SME’s." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223883.

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13

ANCILLAI, CHIARA. "Social selling: Towards a Conceptualization in B2B Markets." Doctoral thesis, Università Politecnica delle Marche, 2019. http://hdl.handle.net/11566/263662.

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La crescente digitalizzazione ha determinato una significativa trasfromazione nei mercati B2B. I clienti sono più informati e consapevoli, anche grazie ad un maggiore utilizzo delle risorse digitali e dei social media nei loro processi di acquisto. Pertanto, sia nel mondo accademico, sia nel mondo manageriale si è iniziato a parlare di social selling in modo sempre più diffuso. Tuttavia, allo stato attuale, la ricerca accademica sul tema appare piuttosto frammentata, mancando una visione condivisa sugli elementi costitutivi del social selling. Alla luce di ciò, l’obiettivo della tesi è quello

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14

Matela, Vít. "Propagace softwarového produktu na B2B trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-378374.

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This diploma thesis deals with the problem of lead generation using online marketing tools on the example of the specific Comprimato product. This work analyses the state and the environment in which the company is before launching the campaign. The results of the analysis are reflected in the practical part, where the lead generation strategy is described. Also, an economic evaluation of the campaign and recommendations how to improve the campaign in the future is included.

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Astbury, Marc, and Marius Lux. "Foreign Market Entry Strategies: A Study of Born Global B2B SME’s." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209561.

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The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. The aim is to answer the following two research questions: ‘What does a Born Global B2B SME’s internationalization process look like?’ and ‘Which adaptations should a Born Global B2B SME make to acquire customers in the German market?’ A review of internationalization literature, complemente

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Rudberg, Zacharias, and Oscar Sandelin. "The Challenges of a B2B Market Entry within the Automotive Industry." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264118.

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This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. The case study is made on the foundation of existing theory, previous empirical research and interviews with relevant companies within the industry. The thesis provides an overview of the factors to be considered when executing a business to business market entry strate

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Breitbach, Verena. "Analysis of current segmentation procedures within the 3M Industry and Transportation Department and recommendations for future segmentation approaches." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114438.

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Abstract: The present Master thesis broaches the issue of market segmentation and its importance for the Industry and Transportation department of 3M Česko. Market segmentation has been recognized to be a very important tool for strategic marketing planning but currently, its implementation at 3M in the Czech Republic is in an early stage and therefore rather unorganized and not yet framed by precise guidelines. The hypothesis is that linking together need-based and descriptive customer behavior characteristics would lead to more effective market segmentation within the 3M Industry and Transpo

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Orgoníková, Marika. "Marketingový mix vybraného podniku na B2B trhu ve Švédsku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443135.

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This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential

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Alzahar, Abeer, and Sarah Tariq. "Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-90126.

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Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. Sustainability became a requirement for any business to start in the region. CS has changed the way Saudi hotels market are conducting their business a few years ago. Besides that, doing business online has also been an important

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JUNIOR, JUCY DA SILVEIRA. "MINTZBERGS TYPOLOGY APPLIED TO SERVICES B2B MANAGEMENT MODELS IN BRAZILIAN TELECOMMUNICATIONS MARKET." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2010. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16940@1.

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Este trabalho partiu da premissa de que as operadoras do mercado de telecomunicações brasileiro vem forçando uma mudança de foco de bens para serviços, exigindo uma adaptação das estruturas organizacionais da indústria para responder a esta necessidade. Com base na tipologia de Mintzberg foi feita uma pesquisa exploratória e qualitativa, com levantamento de dados primários através entrevistas semi-estruturadas em uma amostra aleatória de gerência média de cinco multinacionais do setor para analisar como colaboradores de gerência média ou cúpula local interpretam estas mudanças. Os resultados e

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Poulakidas, ANGELA. "The Influence of Perceived Risk on Corporate Reputation in the B2B Market." NSUWorks, 2010. http://nsuworks.nova.edu/hsbe_etd/93.

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This research examined how perceived risk moderated the effect of a corporation's reputation for quality and corporate social responsibility, two attributes whose meanings have been the subject of ongoing interest in the current business-to-business literature. Relationships among the levels of perceived risk (high/low) and strength of CR argument for quality and CSR are hypothesized, and integrated into a Research Model. In order to test and validate the model, the data was collected from a total of 102 commercial and municipal fleet vehicle managers who provided evaluations of biodiesel supp

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Salehi, Kevin, Espinoza Erick Vitella, and Toms Kreslins. "Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35804.

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Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market.Therefore communication is more personalized and tries to exchange as muchinformation with customer as possible. This enhances customer relationship anddevelops more customized products. The development of customer intimacy is requiredin order to have a broader understanding on customer needs. In that way firms are moreable to meet customer preferences

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Dal, Ahu, Benjamin Hubert, and Hilmi Ocakci. "B2B E-commerce Implementation : A case study of Star Laundry Solutions." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6435.

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<p>This thesis investigates the way to implement a valuable e-commerce solution. With the growing importance of information technologies in business practices, more and more companies are adopting e-commerce as a selling and ordering process. However, depending on the market environment, the level of success of the implementation may differ. The purpose of this study is therefore to examine what are the conditions required for a successful B2B e-commerce implementation in different market contexts.</p><p>Theories related to the impact of markets' contexts on e-commerce, the business process, a

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Karlíčková, Jana. "Specifika marketingových komunikací na B2B trhu společnosti Apogeo." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72173.

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The thesis focuses on marketing communication of the APOGEO company from the perspective of the B2B services market in long term run (2008 - 2010). The analysis of the communication mix confirms all specifics of B2B services market.

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Filová, Andrea. "Methodology of B2B Customer Segmentation in the Utilities on the Czech Market: Tool for Customer Classification into Segments." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72717.

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Loyalty, improvement, better understanding of customers -- all these notions attract the interest and striving for improvement of many managers. The segmentation has become an indispensable part of path from a company to customers. Dividing market into distinctive groups allows a company to target customers in a better way. The energy industry in the Czech Republic is an example where the segmentation methodology is not working clearly, so entire organisations become disoriented as an effect of not clear B2B customer division. As there are not so many segmentation tools that would be made excl

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Jirešová, Aneta. "Marketingová komunikace vybrané společnosti poskytující službu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416886.

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The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.

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Kozlova, Elena. "Marketingový mix vybraného strojírenského podniku na B2B trhu v Rusku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414490.

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This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company

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Johansson, Maria, Camilla Larsson, and Ida Hallin. "Marketing communication in a B2B market : a case study of the store interior industry." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-639.

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<p>Background: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. It is said that B2B markets must be handled differently than B2C markets. Recently the perceptions have changed and it is said that B2B and B2C markets have more similarities than previously as-sumed, and this might affect the decision about which marketing tools to implement. T

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Park, In-Kyu. "Public service broadcasting in the market place : the BBC and KBS in the 1990s." Thesis, University of Glasgow, 2005. http://theses.gla.ac.uk/5024/.

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With the advent of digital era, the broadcasting landscape is radically changing. Technological development, deregulation and globalisation, as well as changes in social structure and lifestyles combine to shift the established broadcasting paradigm. In the broadband communications environment, bandwidth scarcity, the basis of public service broadcasting, is relieved and thus hundreds of channels are available. Audiences once united in their loyalty to public service channels. are now fragmented. In these circumstances, public service broadcasting, which has been regarded as indispensable, is

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KASSEM, ALEXANDER, and HAKIM LIAM JAFAR. "Assessing critical success factors (CSFs) for a supplier in a relationship-driven B2B-market." Thesis, KTH, Industriell Management, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-199221.

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It is necessary for firms to consider and understand sales and buying processes to improve relationship initiation and accommodate the buyers and end-customers. Relationships within the supply chain enable firms to access beneficial abilities to overcome challenges and complexities of new products, shrinking time to market, capital intensities and thus meeting competitive challenges. Developing strategic partnerships with key supply chain actors is an emerging trend in supply chain management. Firms are seen as complex nodes in interdependent supply chain networks where competitive advantages

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Jindrák, Jiří. "Optimization of Customer Service with Respect to Profitability and Customer Satisfaction: Case study of Hilti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199527.

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The Master's thesis focuses on customer satisfaction and its relationship to profitability, which is becoming an increasingly more relevant topic of daily discussion among the managers across all industries. The search for an optimal strategy that would lead to a consequent increase of both could be compared to a search for the "holy grail" or to an invention of the "perpetuum mobile" of business. The overall goal of my thesis is to design a strategy that would have the abovementioned attributes and would lead to an increase of profitability and customer satisfaction for the Hilti Czech republ

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Kian, Chong Woon. "The design and development of an e-marketing framework for the Asian B2B market place." Thesis, University of Bolton, 2011. http://ubir.bolton.ac.uk/527/.

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Business-To-Business electronic Marketplace (B2B e-Marketplace) is an electronic platform for buyers and sellers that provide a new dimension in facilitating the marketers to work more effectively when making critical marketing decisions. However, Small to Medium Sized Enterprises (SMEs) especially in the Asian B2B marketplace who are keen to compete in the electronic environment remain concerned about how their businesses can benefit from the B2B e-Marketplace. This study focuses on the SMEs operating in a number of Asian economies, specifically in China, Malaysia, Philippines, Singapore, Tha

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Schumacher, Jörg. "Outsourcing von CRM-Prozessen : Voraussetzungen, Chancen, innovative Einsatzmöglichkeiten im elektronischen B2B-Markt /." Wiesbaden : Dt. Univ.-Verl, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014629867&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Beckman, Maria. "Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388952.

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The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. This study aims to contribute to environmental management and B2B brand research through an empirical study of customers' perceptions of Green Brand Equity in industrial B2B markets. A qualitative stu

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Aardeck, Anna-Katharina, and Corinna Behling. "Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123442.

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nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. Customer value can be defined as the perceived benefits a company delivers its customers in comparison to the perceived expenses. Nevertheless, no uniform definition exist. In addition to that, if there is a direct connection between B2B customer value and international market entry strategies have not been investigated yet.

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Killer, Joerg. "An empirical investigation of the factors influencing the success of electronic B2B markets." Thesis, Henley Business School, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251946.

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Bashir, Rabia. "Developing markers from BAC-End sequences to improve marker assisted selection in soybean /." Available to subscribers only, 2007. http://proquest.umi.com/pqdweb?did=1456299651&sid=2&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Černohousová, Anežka. "Marketingový plán uvedení strojírenského produktu na trh B2B." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191918.

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This diploma thesis deals with product launch marketing plan on B2B engineering market. The aim is to describe the marketing plan and comment it in terms of complexity and depth of this plan. The theoretical part describes the marketing plan and its parts considering the specifics of small business on B2B market. The practical part covers comments on the particular marketing plan in detail and suggests indicators which evaluate successful product launch. Finally, the conclusion evaluates marketing plan briefly and presents several suggestions to improve the plan based on specialized publicatio

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Cen, Chen, and Ulf Johnsen. "In Search of an Efficient Marketing Strategy : for an Internet-based New Service in B2B Market." Thesis, University of Gävle, Department of Business and Economic Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7294.

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<p>Aim: In accordance with a company‟s business model, explore and analyse alternative marketing strategies for the market introduction of an Internet-based New Service in the B2B market. This study is interesting as it explores theories within different fields of research (new services, online-services and B2B market) and analyses them together to provide alternative marketing strategies.</p><p>Method: A qualitative research approach was conducted. By deskwork, secondary data was collected and analyzed. Formal half-structured interviews were carried out with the company from which we had rece

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Lin, Chen S. M. Massachusetts Institute of Technology. ""Marketplace" or "mall"? : business model and strategy for a startup in China's B2B e-commerce market." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99000.

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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 46-47).<br>E-commerce companies face a strategic decision to choose the business model. Should they choose the Marketplace model, an online Intermediary on which suppliers sell their products directly to buyers? Should they choose Mall model, on which intermediaries purchase products from suppliers and sell them to buyers? Or should they choose the Hybrid model, which blends the Marketplace and Mall

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Almeida, Marcos Inácio Severo de. "Marketing impact on B2B sales and market share : a dynamic approach to gasoline retailing in Brazil." reponame:Repositório Institucional da UnB, 2016. http://repositorio.unb.br/handle/10482/22703.

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Tese (doutorado)—Universidade de Brasília, Programa de Pós Graduação em Administração, 2016.<br>Submitted by Camila Duarte (camiladias@bce.unb.br) on 2016-07-21T15:24:50Z No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 bytes, checksum: 1500bbe296e514c2dcb32832204fc07e (MD5)<br>Approved for entry into archive by Raquel Viana(raquelviana@bce.unb.br) on 2017-02-21T15:48:47Z (GMT) No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 bytes, checksum: 1500bbe296e514c2dcb32832204fc07e (MD5)<br>Made available in DSpace on 2017-02-21T15:48:47Z (GMT). No. of bitstreams:

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Persson, Jennifer, Anders Laurenius, and Caroline Landin. "Quality Perception: : A quantitative study of measuring quality in the Swedish insurance market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45805.

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Abdel-Jalil, Tawfiq Hasan. "Book-to-market value of equity ratios and earnings realization." Thesis, Bangor University, 2000. https://research.bangor.ac.uk/portal/en/theses/booktomarket-value-of-equity-ratios-and-earnings-realization(48ae90b1-c8a9-44c9-b2ca-e030783c2f04).html.

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This thesis increases our understanding of the book-to-market ratio via a detailed examination of how and when earnings are realised in relation to firms' "capitalisation" and "average useful-life of assets". Book-to-market ratios (BMRs) are regressed as a function of changes in market value of equity ratios for British industrial companies registered on the London Stock Exchange from 1987 to 1996. Data from a prior period (1976-1986) is also employed to stabilise for effects of earnings realisation before the regression period. The "average useful-life assets" for the firms in the sample dete

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Sabzehzar, Hooman. "The role of brand equity in B2B : A comparative cross industrial analysis." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853.

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Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. This paper investigates the role of brand equity in B2B businesses and shows how long-term investment in brand equity can change the rules of the game radically in favor of those B2B companies who have invested in their brand with a "holistic" approach which conform the overall strategy of the company. Caterpillar Inc. has be

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Teplá, Zuzana. "Vliv značky Mary Kay na kupní chování zákazníků." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204008.

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The diploma thesis deals with the analysis of the influence of Mary Kay brand on purchase behavior of customers B2C markets thanks to the model customer-based brand equity and the model ColourMind using colour-word association method CWAT. Its aim is to evaluate perception of the brand and factors influencing behavior of customers. Theoretical part is focused on B2C markets, brand politics, customers and their attitude to shopping. Practical part deals with identification of Mary Kay company, analysis of determinants and evaluation of their influence on purchase behavior of customers.

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Spetz, Emma. "Coping with strategic changes in a turbulent market : A study of the BSC and the underlying strategy." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-32667.

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<p>This study aims to contribute to the understanding of how existing theories of strategy and strategic changes may be applied in a real-world Balanced Scorecard (BSC) context. In other words, how a strategy is connected to an existing BSC in a real-world setting. What makes this study interesting and relevant is the current turbulent state of the worldwide economy that is likely to lead to strategic adjustments and changes to a larger extent, which should be reflected in a strategic tool such as the BSC.</p><p> </p><p>In order for a change to be implemented it must be known and understood by

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Jarvio, Andre, Thantida Wolf, and Martin Hardin. "Barriers of Virtual Reality Products : A study of launching a walking simulator into the US B2B market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76319.

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Virtual reality is a rapidly growing innovation that has many real-world applications inengineering, healthcare, education and much more. More startups are emerging, and someof these companies are developing virtual reality simulators that allows the user toimmerse themselves completely in the virtual world with the use hardware devices.Companies like Infinadeck and Omnifinity have developed one such hardware known asthe walking simulator. This paper studied virtual reality and the barriers that occur whenlaunching a virtual reality walking simulator in the US for the entertainment industry. T

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Škorpilová, Pavla. "Návrh marketingové komunikační strategie a návazných aktivit produktové řady BTP-06 společnosti JABLOCOM s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113820.

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The goal of this study is to outline a marketing communication strategy and following activities for the BTP-06 product line of company JABLOCOM s.r.o. As a theoretical background marketing communication and it's methods and tools used on B2B markets will be mentioned. Relating to marketing communication activities which were conducted in the company in the last years and taking into account the outlined activities, the hypothesis will be verified at the end in order to find out whether the change in the marketing communication strategy helped the company to increase the sales of the particula

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Bighetti, Cristina Eugênia. "A COMUNICAÇÃO DE MERCADO E OS BENS DE CAPITAL: estratégias e desafios do setor de equipamentos para construção." Universidade Metodista de São Paulo, 2011. http://tede.metodista.br/jspui/handle/tede/602.

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Made available in DSpace on 2016-08-03T12:29:23Z (GMT). No. of bitstreams: 1 Cristinapg1_123.pdf: 1077564 bytes, checksum: aaa116ea9cb0eac875a8e898cee32c20 (MD5) Previous issue date: 2011-02-23<br>The market of machinery and equipment used in construction works has a significant participation: as massive representative in the Brazilian economy and as a supply chain in construction. These are a hypercompetitive industry, composed of transnational companies that uses the relationship marketing and B2B ¹ strategies as a main pillars of the strategic communication. Using the technique of multipl

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Brandão, Margarida Silva. "B2C E-commerce Implementation: a case in the Stationery Market." Master's thesis, 2018. https://hdl.handle.net/10216/113615.

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