Academic literature on the topic 'Baba Ramdev'

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Journal articles on the topic "Baba Ramdev"

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Neeta, Rani. "A Sudy on Consumer Awareness Towards Baba Ramdev and Their Brand "Patanlali"." International Journal of Trend in Scientific Research and Development 2, no. 5 (2018): 2467–69. https://doi.org/10.31142/ijtsrd18386.

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Baba Ramdev initiated the "Divya Yog Mandir Trust" in to the year "1995". In the year "2003" a television channel "Aastha TV" started showing their yoga session on their sunrise yoga episode. Here Baba emerged for being television performer as well as received a lot of followers. A numerous range of persons, involving actors and actresses through "India" as well as from foreign, presented within their "Yoga" classes. Baba told about "Yoga" to a lot of actors and actresses such as" Amitabh Bachchan", "Shilpa Sh
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Pandey, Neeraj, and Gaurav Paul. "Marketing at Patanjali Ayurved: Creating Value in a Herbal Way." South Asian Journal of Business and Management Cases 9, no. 1 (2020): 99–111. http://dx.doi.org/10.1177/2277977919881415.

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On 9 October 2018, Baba Ramdev announced that Patanjali Ayurved Limited (PAL) would become the largest Fast-moving consumer goods (FMCG) organization in the world by 2025 (ET Bureau, 2018). PAL had created high visibility and awareness about its brands among consumers using the herbal and wellness positioning. The CAGR (compound annual growth rate) of 100 per cent since the last 4 years was an indicator of preference of herbal products by the consumers (Malviya & Bhushan, 2018). However, the competitors were launching various herbal product ranges to counter PAL. Baba Ramdev knew that cons
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Agarwal, Varun, and Sweta Agrawalla. "Patanjali’s marketing mix: the monk’s new Ferrari." Emerald Emerging Markets Case Studies 7, no. 4 (2017): 1–30. http://dx.doi.org/10.1108/eemcs-06-2016-0123.

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Subject area Marketing Management, Product & Brand Management, Entrepreneurship. Study level/applicability This case can be taught effectively to MBA/BBA students as part of Marketing Management, Product & Brand Management, Entrepreneurship. Case overview The case talks about the marketing mix strategy of India’s fastest growing fast moving consumer goods (FMCGs) brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years, leaving major FMCG companies insomniac. Patanjali Ayurved Limited riding on Baba Ramdev’s brand equity positioned itself as an aut
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Tripathy, Jyotirmaya. "Consuming Indigeneity: Baba Ramdev, Patanjali Ayurveda and the Swadeshi Project of Development." Journal of Developing Societies 35, no. 3 (2019): 412–30. http://dx.doi.org/10.1177/0169796x19873213.

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How does the discourse of indigeneity converse with the imperatives of economic and cultural globalization in a postcolonial state like India? The complexity of the question and the possibility of multi-layered responses become all the more intriguing when such a discourse is promoted by Ramdev, a yoga guru turned entrepreneur. Responding to the question, the article focuses on the role of tradition in normative development thought and its mainstreaming in a culture-conscious India, the postcolonial desire for Swadeshi (exemplified in Patanjali Ayurveda) and the possibility of a consumption pa
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Anshu, Siwach1 Dr. Sanjay Kumar 2. Madhusudan Tiwari 3. Satnam4. ""STUDY OF CONSUMER PERCEPTION AND BUYING BEHAVIOUR OF HERBAL FMCG PRODUCTS OF PATANJALI IN NANGLOI EXTENSION, WEST DELHI"." Multilogic in science XIII, no. XXXXVI (2023): 155–57. https://doi.org/10.5281/zenodo.7869738.

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The study was conducted in Nangloi Extension, West Delhi during 2023. Total 100 respondents from Nangloi Extension were selected purposely. The data were collected through survey forms with the help of  pre-structured questioner designed with the objective of finding out perception regarding buying behaviour of herbal FMCG patanjali products. Statistical tools used to analyse data are mean, percentage, frequency, rank-analysis and Likert scale. From the data it can be revealed that in modern India, the idea of a healthy lifestyle is widespread, so consumers are looking for quality as well
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Longkumer, Arkotong. "‘Nagas can't sit lotus style’: Baba Ramdev, Patanjali, and Neo-Hindutva." Contemporary South Asia 26, no. 4 (2018): 400–420. http://dx.doi.org/10.1080/09584935.2018.1545008.

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Rani, Neeta. "A Sudy on Consumer Awareness Towards Baba Ramdev and Their Brand “Patanlali”." International Journal of Trend in Scientific Research and Development Volume-2, Issue-5 (2018): 2467–69. http://dx.doi.org/10.31142/ijtsrd18386.

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Pokhrel, Lal Mani. "An Analysis of Patanjali Ayurveda Ltd: Exploring Marketing Strategies, Consumer Preferences, and the Role of Ayurveda Products in Nepalgunj." Voice: A Biannual & Bilingual Journal 16, no. 2 (2024): 24–47. https://doi.org/10.3126/voice.v16i2.72773.

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This study explores the marketing strategies and consumer perceptions of Patanjali Ayurveda Ltd, a rapidly growing FMCG brand in India. Through a survey of 50 Patanjali product users in Nepalgunj, the research found high customer satisfaction with the brand's affordability and effectiveness. The study emphasizes the crucial role of Ramdev Baba’s brand image and continuous innovation in enhancing market share. It also identifies product shortages and limited distribution as key concerns. Recommendations for Patanjali include diversifying brand ambassadors, capitalizing on the organic sector’s g
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G., Gurusanthosini, and Gomathi G. "A STUDY ON CONSUMER PREFERENCE TOWARDS PATANJALI PRODUCTS – WITH SPECIAL REFERENCE TO ERODE CITY." International Journal of Current Research and Modern Education 2, no. 1 (2017): 163–66. https://doi.org/10.5281/zenodo.806883.

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Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. A marketing concept that encompasses a customer'simpression, awareness and consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. Patanjali is one of the great competitors of FMCG products in the market. So this study is carried out to know why customers are interested to purchase the Patanjali products. <em>An Indian FMCG started in 2008 by Baba Ramdev and Acharya Ba
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Sangameshwari, Angusamy, Selva Krishna S., D. Divya Prabha Dr., and V. B. Mathipurani Dr. "A STUDY ON CONSUMER PERCEPTION TOWARDS PATANJALI WITH REFERENCE TO COIMBATORE CITY." International Journal of Multidisciplinary Research and Modern Education 5, no. 1 (2019): 60–64. https://doi.org/10.5281/zenodo.2613838.

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India and ayurved are very closely related words.Consumers look for the healthy products along with the quality because in the modern India there is a great awareness about the healthy life style. Yoga, Ayurveda, Natural therapies are the utmost considered concepts than any other medicines. There is more consideration for the avoidance of unwanted stuffs than the cure of the diseases. Hence this gives lot of weightage to the Yoga Guru Baba Ramdev and his naturally positioned Patanjali products. This paper throws light on the consumer&rsquo;s perception and satisfaction towards the Patanjali br
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Dissertations / Theses on the topic "Baba Ramdev"

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Lidén, Ellinor. ""Jag vill nog bara lära mig" : Barns upplevelser av och ambitioner med sitt musicerande inom och utom ramen för frivillig musikundervisning." Thesis, Stockholm University, Centre for the study of children's culture, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-8349.

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<p>Syftet med denna uppsats är att genom intervjusamtal och enkäter få ökad insikt i samt beskriva hur musicerande barn uttrycker sina upplevelser av och ambitioner med sitt musicerande, såväl inom som utom ramen för frivillig musikundervisning. Det empiriska materialet består av 95 enkätsvar samt information från intervjusamtal med nio barn. Samtliga barn var mellan åtta och tretton år.</p><p>Studien vilar på en kulturteoretisk ram, vilken utgör fonden för studiens övriga teoretiska utgångspunkter. Studiens syfte avspeglar ett hermeneutiskt kunskapsintresse, varför ett tolkningsteoretiskt per
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Lundborg, Josefine, and Sofie Dahl. "“Jag tror att man skulle bli dum i huvet av att bara vara själv” : En fenomenologisk studie av vänskap och socialt samspel inom ramen för gemensamma boenden för vuxna." Thesis, Uppsala universitet, Sociologiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-254548.

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Syftet med denna studie har varit att få inblick i vuxna individers upplevelser av vänskap och socialt samspel inom ramen för gemensamt boende. I uppsatsen presenteras och besvaras tre frågeställningar, vilka lyder: Hur upplever individerna vänskap och socialt samspel på sitt gemensamma boende? Vilken funktion fyller det sociala samspelet och vänskapen i deras vardagliga liv och i deras framsteg? och Hur kan individernas upplevelser förstås utifrån begreppen hälsa, meningsfullhet och social jämförelse? Tio intervjupersoner rekryterades från tre olika boenden; ett hem för vård och boende för in
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Books on the topic "Baba Ramdev"

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Raj, Ashok. The life and times of Baba Ramdev. Hay House Publishers (India), 2010.

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Raj, Ashok. The life and times of Baba Ramdev. Hay House Publishers (India), 2010.

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Deka, Kaushik. The Baba Ramdev phenomenon: From moksha to market. Rupa, 2017.

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Mahendru, Dr K. C. Baba Ramdev Ke Sapno Ka Bharat. Diamond Pocket Books, 2020.

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The life and times of Baba Ramdev. Hay House Publishers (India), 2010.

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Godman to Tycoon: The Untold Story of Baba Ramdev. Juggernaut Publications, 2017.

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CARTIER, V. J. Narendra Modi and Baba Ramdev 7 Life Lessons: 7 Learnings Each from the Two Indian Legends. Independently Published, 2016.

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Ahmad, Irfan, and Pralay Kanungo, eds. The Algebra of Warfare-Welfare. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780199489626.001.0001.

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Electoral democracy combines the ideas and practices of warfare and welfare, where both work in tandem as near synonyms. India’s robust electoral democracy exemplifies this combination in diverse forms. Critically analysing the 2014 Parliamentary elections beyond the seduction of immediacy and bare cold statistics, this book puts human subjectivity at the centre of election studies and, through an anthropological–sociological approach, makes lives—human and non-human, lived and unlived or unlivable—central to any understanding of elections and democracy. Crafting a new, comprehensive approach,
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Baba Ramdev's resurgence of new India: Freedom movement-2. Diamond Books, 2010.

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Baba Ramadeva: Bhrastacara ke viruddha yuga ka sabase bara yuddha. Ayusha Buksa, 2011.

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Book chapters on the topic "Baba Ramdev"

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Chakrabarti, Santanu. "The Avatars of Baba Ramdev: The Politics, Economics, and Contradictions of an Indian Televangelist." In Global and Local Televangelism. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137264817_8.

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Kulshrestha, Chinmaya, and Avinash Kapoor. "Brand Obsessed Society." In Branding and Sustainable Competitive Advantage. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-171-9.ch010.

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He is a Yoga Guru, spiritual beacon, Nano-Bio Ayurveda expert, brand ambassador of Indian States, brand ambassador of the UNO mission, political influencer, animation series character, media czar; Baba Ramdev is overall a huge brand! The purpose of this chapter is to explore the value propositions and the sustainable key differentiators to analyze the brand status and brand strategy of spiritual beacon Baba Ramdev. The chapter concludes that there is a strong synergy between image and identity of brand Baba Ramdev resulting in strong personality that offers him a competitive advantage to get a
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Nadeem, Shehzad. "CHAPTER 5 Playing the Yogi THE MAKING OF SWAMI BABA RAMDEV." In Mimetic Desires. University of Hawaii Press, 2022. http://dx.doi.org/10.1515/9780824894108-008.

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"Earthen structures in the missions of Baja California (Mexico)." In Rammed Earth Conservation. CRC Press, 2012. http://dx.doi.org/10.1201/b15164-101.

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Freidenfelds, Lara. "Planning the Baby." In The Myth of the Perfect Pregnancy. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190869816.003.0003.

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The American Revolution brought with it not just a visionary new form of government but also the radical new sensibility that individuals might reasonably strive to have control over their fate. Women began to imagine smaller families and to make explicit plans to limit the size of their families. This shift in intention came long before any meaningful innovations in contraceptive technology or knowledge. During the nineteenth century, couples used crude means—withdrawal, douching, abortion, and abstinence—to carry out their newfound intentions to become the masters of their reproductive desti
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Mathur, SB, Sudhakar Bokephode, and DD Balsaraf. "‘The Patanjali’ Effect." In Indian Business Case Studies Volume VI. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869425.003.0020.

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Abstract Patanjali Ayurved has priced open the herbal and ayurvedic market for personal care products and foods, setting the stage for a fresh battle of brands in the categories. Even as Indian FMCG companies battle an industry-wide slowdown in growth, many are hitching their wagons to the herbal-organic consumer products category, following in the footsteps of the Baba Ramdev’s Patanjali. The yoga guru-cum-business czar is not only among the highest advertiser on television today, but by doubling up as brand ambassador for his company, he is increasing awareness for all ayurvedic-herbal produ
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Ura, Karma. "Birth of Mothers’ Houses." In Bhutan: The Unremembered Nation. Oxford University PressOxford, 2023. http://dx.doi.org/10.1093/oso/9780192865403.003.0002.

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Abstract The construction process was punctuated by rites and communal feasts. The birth of a house also had many stages of midwifery: astrological prescriptions to seek the land from other supernatural beings, gathering of materials and skilled builders, rituals and parties at each major stage of its upward structural growth into the sky, and occasions for rewarding the master builders and gratis labour of the community. Tampering of soil into walls, literally known as dancing on rammed earth, led to affairs and courtship among the youth. Houses had to accommodate both livestock and family me
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Weaver, Erica. "Lessons in Distraction." In The Hermeneutics of Distraction in Early Medieval England. Oxford University PressOxford, 2025. https://doi.org/10.1093/9780198922124.003.0005.

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Abstract Together, my first three chapters explore how and why distraction affected advanced readers for whom overfamiliarity could prove defeating. My fourth chapter pivots to demonstrate that distraction threatened very beginning readers as well. Moreover, it could actually be surprisingly useful. Reading elementary Latin colloquies and handbooks by Ælfric of Eynsham, Ælfric Bata, and Byrhtferth of Ramsey, I argue that, confronted with distraction as an incessant threat to devotional life, these early medieval schoolmasters reflected on the problem by composing self-conscious scripts of dist
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Pisters, Patricia. "Growing Bellies, Failing Mothers, Scary Offspring." In New Blood in Contemporary Cinema. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474466950.003.0004.

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This chapter addresses so-called ‘gynaehorror,’ the type of horror that deals explicitly with female reproductive bodily functions. While first addressing Woolf’s childlessness, the chapter opens with references to the early work of Agnes Varda, Diary of a Pregnant Woman (1958) and One Sings the Other Doesn’t (1977) to then turn to the female version of Rosemary’s Baby with Lyle (Stewart Thorndike, 2014) and Alice Low’s pregnancy-horror film Prevenge (2016). Jennifer Phillips’s film Blood Child (2017) is a chilling story based on true events where a miscarriage is translated into the raising o
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Reports on the topic "Baba Ramdev"

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Randahl, Ann-Christin, Marie Nilsberth, Christina Olin-Scheller, Eva Tarander, and Jari Appelgren. När läraren finns på Youtube: En enkätstudie om elevers användning av material som lärare publicerar på sociala medier. Karlstad University, 2024. http://dx.doi.org/10.59217/mqxs7931.

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Lärares undervisning sker idag inte bara i det fysiska klassrummet eller genom digitala lärplattformar. Lärare vänder sig också till elever på olika digitala arenor som Youtube och Tiktok. Inom ramen för VR-projektet ”Lärare och influencer? Sociala medier som arena för yrkesutövning” (VR 2021-03948) undersöker vi elevers användning av material som lärare publicerar på sociala medier, vilket lärandeinnehåll som erbjuds samt vilka mål och motiv lärare har för denna yrkesutövning. I föreliggande rapport redovisas projektets första delstudie, en enkätstudie som besvarats av 1 156 elever på mellans
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Lidén, Tomas, and Carl Henrik Häll. Utformning av underhållsområden på större driftplatser - verksamhetsstudie. Linköping University Electronic Press, 2023. http://dx.doi.org/10.3384/report-199408.

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Denna rapport ger en kunskapsgrund om de praktiska förutsättningarna, kravbild, och forskningsläge för utformning av underhållsområden på större driftplatser. Rapporten inleds med en bakgrund och motivering till behovet av underhållsområden, samt en beskrivning av hur studien har genomförts. En genomgång av förutsättningar och begränsningar visar bland annat att de tekniska delsystemen (spår-, signal-, och elkraftsystem) måste beaktas eftersom de har olika sektionering, gränspunkter och skyddsgivning för de arbeten som behöver utföras, samt att trafikeringsbehoven och dess variation behöver be
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Cederlund, Harald. Jätteloka (Heracleum mantegazzianum) : en litteratursammanställning med fokus på effektiva hanteringsåtgärder. Department of Molecular Sciences, Swedish University of Agricultural Sciences, 2025. https://doi.org/10.54612/a.4pdfev1s2b.

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Jättelokan är en invasiv främmande art med stor spridning som man som markägare är skyldig att bekämpa eller hantera. Den här rapporten sammanställer utifrån en litteratursökning tillgänglig kunskap om metoder för att bekämpa i första hand jätteloka (Heracleum mantegazzianum), men även bredloka (Heracleum sosnowskyi) och Tromsöloka (Heracleum persicum), såväl som relevanta aspekter av deras biologi och ekologi. Jättelokan föredrar näringsrika, oskuggade växtplatser utan regelbunden skötsel eller markanvändning och sprider sig ofta utmed linjära habitat i landskapet som vattendrag, diken, skogs
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