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Journal articles on the topic 'Baba Ramdev'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Neeta, Rani. "A Sudy on Consumer Awareness Towards Baba Ramdev and Their Brand "Patanlali"." International Journal of Trend in Scientific Research and Development 2, no. 5 (2018): 2467–69. https://doi.org/10.31142/ijtsrd18386.

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Baba Ramdev initiated the "Divya Yog Mandir Trust" in to the year "1995". In the year "2003" a television channel "Aastha TV" started showing their yoga session on their sunrise yoga episode. Here Baba emerged for being television performer as well as received a lot of followers. A numerous range of persons, involving actors and actresses through "India" as well as from foreign, presented within their "Yoga" classes. Baba told about "Yoga" to a lot of actors and actresses such as" Amitabh Bachchan", "Shilpa Sh

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2

Pandey, Neeraj, and Gaurav Paul. "Marketing at Patanjali Ayurved: Creating Value in a Herbal Way." South Asian Journal of Business and Management Cases 9, no. 1 (2020): 99–111. http://dx.doi.org/10.1177/2277977919881415.

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On 9 October 2018, Baba Ramdev announced that Patanjali Ayurved Limited (PAL) would become the largest Fast-moving consumer goods (FMCG) organization in the world by 2025 (ET Bureau, 2018). PAL had created high visibility and awareness about its brands among consumers using the herbal and wellness positioning. The CAGR (compound annual growth rate) of 100 per cent since the last 4 years was an indicator of preference of herbal products by the consumers (Malviya & Bhushan, 2018). However, the competitors were launching various herbal product ranges to counter PAL. Baba Ramdev knew that cons

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Agarwal, Varun, and Sweta Agrawalla. "Patanjali’s marketing mix: the monk’s new Ferrari." Emerald Emerging Markets Case Studies 7, no. 4 (2017): 1–30. http://dx.doi.org/10.1108/eemcs-06-2016-0123.

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Subject area Marketing Management, Product & Brand Management, Entrepreneurship. Study level/applicability This case can be taught effectively to MBA/BBA students as part of Marketing Management, Product & Brand Management, Entrepreneurship. Case overview The case talks about the marketing mix strategy of India’s fastest growing fast moving consumer goods (FMCGs) brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years, leaving major FMCG companies insomniac. Patanjali Ayurved Limited riding on Baba Ramdev’s brand equity positioned itself as an aut

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4

Tripathy, Jyotirmaya. "Consuming Indigeneity: Baba Ramdev, Patanjali Ayurveda and the Swadeshi Project of Development." Journal of Developing Societies 35, no. 3 (2019): 412–30. http://dx.doi.org/10.1177/0169796x19873213.

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How does the discourse of indigeneity converse with the imperatives of economic and cultural globalization in a postcolonial state like India? The complexity of the question and the possibility of multi-layered responses become all the more intriguing when such a discourse is promoted by Ramdev, a yoga guru turned entrepreneur. Responding to the question, the article focuses on the role of tradition in normative development thought and its mainstreaming in a culture-conscious India, the postcolonial desire for Swadeshi (exemplified in Patanjali Ayurveda) and the possibility of a consumption pa

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Anshu, Siwach1 Dr. Sanjay Kumar 2. Madhusudan Tiwari 3. Satnam4. ""STUDY OF CONSUMER PERCEPTION AND BUYING BEHAVIOUR OF HERBAL FMCG PRODUCTS OF PATANJALI IN NANGLOI EXTENSION, WEST DELHI"." Multilogic in science XIII, no. XXXXVI (2023): 155–57. https://doi.org/10.5281/zenodo.7869738.

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The study was conducted in Nangloi Extension, West Delhi during 2023. Total 100 respondents from Nangloi Extension were selected purposely. The data were collected through survey forms with the help of  pre-structured questioner designed with the objective of finding out perception regarding buying behaviour of herbal FMCG patanjali products. Statistical tools used to analyse data are mean, percentage, frequency, rank-analysis and Likert scale. From the data it can be revealed that in modern India, the idea of a healthy lifestyle is widespread, so consumers are looking for quality as well

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6

Longkumer, Arkotong. "‘Nagas can't sit lotus style’: Baba Ramdev, Patanjali, and Neo-Hindutva." Contemporary South Asia 26, no. 4 (2018): 400–420. http://dx.doi.org/10.1080/09584935.2018.1545008.

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7

Rani, Neeta. "A Sudy on Consumer Awareness Towards Baba Ramdev and Their Brand “Patanlali”." International Journal of Trend in Scientific Research and Development Volume-2, Issue-5 (2018): 2467–69. http://dx.doi.org/10.31142/ijtsrd18386.

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8

Pokhrel, Lal Mani. "An Analysis of Patanjali Ayurveda Ltd: Exploring Marketing Strategies, Consumer Preferences, and the Role of Ayurveda Products in Nepalgunj." Voice: A Biannual & Bilingual Journal 16, no. 2 (2024): 24–47. https://doi.org/10.3126/voice.v16i2.72773.

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This study explores the marketing strategies and consumer perceptions of Patanjali Ayurveda Ltd, a rapidly growing FMCG brand in India. Through a survey of 50 Patanjali product users in Nepalgunj, the research found high customer satisfaction with the brand's affordability and effectiveness. The study emphasizes the crucial role of Ramdev Baba’s brand image and continuous innovation in enhancing market share. It also identifies product shortages and limited distribution as key concerns. Recommendations for Patanjali include diversifying brand ambassadors, capitalizing on the organic sector’s g

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G., Gurusanthosini, and Gomathi G. "A STUDY ON CONSUMER PREFERENCE TOWARDS PATANJALI PRODUCTS – WITH SPECIAL REFERENCE TO ERODE CITY." International Journal of Current Research and Modern Education 2, no. 1 (2017): 163–66. https://doi.org/10.5281/zenodo.806883.

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Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. A marketing concept that encompasses a customer'simpression, awareness and consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. Patanjali is one of the great competitors of FMCG products in the market. So this study is carried out to know why customers are interested to purchase the Patanjali products. <em>An Indian FMCG started in 2008 by Baba Ramdev and Acharya Ba

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Sangameshwari, Angusamy, Selva Krishna S., D. Divya Prabha Dr., and V. B. Mathipurani Dr. "A STUDY ON CONSUMER PERCEPTION TOWARDS PATANJALI WITH REFERENCE TO COIMBATORE CITY." International Journal of Multidisciplinary Research and Modern Education 5, no. 1 (2019): 60–64. https://doi.org/10.5281/zenodo.2613838.

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India and ayurved are very closely related words.Consumers look for the healthy products along with the quality because in the modern India there is a great awareness about the healthy life style. Yoga, Ayurveda, Natural therapies are the utmost considered concepts than any other medicines. There is more consideration for the avoidance of unwanted stuffs than the cure of the diseases. Hence this gives lot of weightage to the Yoga Guru Baba Ramdev and his naturally positioned Patanjali products. This paper throws light on the consumer’s perception and satisfaction towards the Patanjali br

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11

Khalikova, Venera R. "The Ayurveda of Baba Ramdev: Biomoral Consumerism, National Duty and the Biopolitics of ‘Homegrown’ Medicine in India." South Asia: Journal of South Asian Studies 40, no. 1 (2017): 105–22. http://dx.doi.org/10.1080/00856401.2017.1266987.

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12

Rawat, Poonam, and Dr Parikshit Kala. "A Study of Women Perception and Preferences towards Patanjali’s Personal Care Products." Journal of University of Shanghai for Science and Technology 23, no. 07 (2021): 591–610. http://dx.doi.org/10.51201/jusst/21/07190.

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Patanjali Ayurveda Limited is a successful Indian FMCG company headquartered in Haridwar, Uttarakhand, India. There are many factors that make the success story of Patanjali Ayurveda Ltd. The brand ambassador Yoga Guru Baba Ramdev, the Company’s swadeshi concept, its product quality and fair price offered by the company, and easy availability of the products in the market are a few of these factors. Patanjali Ayurveda Limited deals in various products segments like food products, Health care Products, and Personal Care Products. The present study has emphasized the perception and preferences o

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Kaushal, Drishti, Sakshi Kapila, Arti Sareen Gupta, and Arushi Rattan. "Yoga-induced Valsalva Retinopathy." Delhi Journal of Ophthalmology 34, no. 1 (2024): 49–51. https://doi.org/10.4103/dljo.dljo_111_23.

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Valsalva retinopathy (VR) is a preretinal hemorrhage due to increase in intraabdominal or intrathoracic pressure resulting in rupture of superficial retinal capillaries. History of a preceding event/condition that results in an increase in intra-thoracic or intra-abdominal pressure is usually given by the patient such as practicing yoga, weight-lifting exercises, excessive coughing, and constipation. A 42-year-old female patient presented with a chief complaint of decreased vision in the left eye for 1 week. She gave a history of practicing Baba Ramdev recommended “Anuloma Pranayam,” a practic

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14

Subhankar, Das, and Mondal Subhra. "YOURS DIGITALLY: PATANJALI." International Journal of Marketing & Financial Management 4, no. 7 (2016): 59–70. https://doi.org/10.5281/zenodo.10815929.

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<strong>ABSTRACT</strong> <strong> </strong> This case goes about how Mr. Sharma, HOD Marketing of Patanjali Ayurveda Limited establishes the indigenous home grown brand as a major player in FMCG sector in India, he creates a model for making Patanjali famous as famous as other FMCG major like Dabur, Himalaya etc. Prior launching the products through local Kirana stores & getting franchise mode of operation, he carefully planned the marketing strategies to compete products online & offline competitors (MNCs). Mr. Sharma has a difficult and dilemmatic task of deciding on initiative

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15

Singh, Harvinder, Rashmi Kumar Aggarwal, and Bikramjit Rishi. "Patanjali Ayurved Limited: role reversal in competitive advertising." Emerald Emerging Markets Case Studies 12, no. 2 (2022): 1–28. http://dx.doi.org/10.1108/eemcs-01-2021-0027.

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Learning outcomes Leraning outcomes are as follows: demonstrating how companies in the Indian market are using competitive advertising; giving participants an overview of the regulatory framework for advertising in India; highlighting the complexities arising out of the multiplicity of advertising regulations and institutions in India; appreciating the legal and ethical perspectives of advertisements and self-regulation; and evaluating the stance taken by both the parties in this particular case to develop multi-stakeholder perspective. Case overview/Synopsis A recent advertisement by internat

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16

Sharma, Kapil. "Destabilizing Section 377: An Indological Approach to Gender and Sexuality." Postcolonial Interventions: An Interdisciplinary Journal of Postcolonial Studies (ISSN 2455 6564) Vol. II, Issue 1 (January 31, 2017): 142–56. https://doi.org/10.5281/zenodo.1343575.

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The modalities of gender and sexuality are not divorced from the over-arching ubiquity of the idea of nation. The politics of gender and sexuality, queer issues, religion, nationalism and nationhood are all inextricably inter-connected and continuously enter into negotiation, intersection, coalition and opposition. Nation is always defined on gendered terms. This has been especially evident during the British colonization of India and other colonies. Imperialist Britain, as a Western nation and as the aggressor in colonial intrigue, forged a masculine identity in its literary and political dis

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17

Alter, Joseph S. "The Ethics of Yoga and the Spirit of Godmen." Social Analysis 66, no. 4 (2022): 48–68. http://dx.doi.org/10.3167/sa.2022.660403.

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Abstract Drawing on Weber's classic study of religion, salvation, and the motivation to be a successful capitalist, this article problematizes the relationship among competition and the embodiment of success in the practice of yoga in modern India. Contemporary postural yoga has been popularized in ways that fetishize the body and the relation between the body and enlightenment. It has become a sign of self-realization in a mode that reflects the possibility of transcendence. So-called godmen in India, who embody this possibility, popularize yoga in different ways. Contrasting Swami Sivananda'

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18

Bhatt, Suyash, and Richa Bhatt. "Hubris of FMCG Companies Shattered by Saffron Robed Man:A Strategic Management Perspective at Baba Ramdev's Patanjali Ayurved Ltd." Management Dynamics 16, no. 1 (2022): 41–49. http://dx.doi.org/10.57198/2583-4932.1073.

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19

Jain, Sunita. "GREAT MUSICIAN TANSEN." International Journal of Research -GRANTHAALAYAH 3, no. 1SE (2015): 1–2. http://dx.doi.org/10.29121/granthaalayah.v3.i1se.2015.3447.

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Tansen was a great musician. Abul Fazl describes the eminence of various musicians under the benevolent patronage of Emperor Akbar, the first place in which music is given to Emperor Tansen. Tansen was the best talented musician of that era. Praising Tansen, Abul Fazal wrote, "A singer like him in India has not been born for a thousand years". Tansen was born in 1531-32 in a Gaud Brahmins family in Behat village, about 43 km from Gwalior. His initial name was Trilochan Pandey, he had a special interest in music since childhood. Naresh Mansingh Tomar of Gwalior had established a music school in

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20

ALTER, JOSEPH S. "Pahalwan Baba Ramdev: Wrestling with yoga and middle-class masculinity in India." Modern Asian Studies, October 6, 2020, 1–23. http://dx.doi.org/10.1017/s0026749x20000219.

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Abstract In the view of many people, Baba Ramdev embodies the practice of modern yoga in twenty-first century India. A tremendously successful entrepreneur, infamous ‘godman’ with political ties, and a highly visible TV personality, he is also a vocal supporter of pahalwani (Indian wrestling) as a way of life and of wrestling in India as a national sport. Beyond sponsorship of tournaments and support for a new professional wrestling league, he promotes a form of modern, nationalistic masculinity that draws on the ‘ideals’ of yoga, competitive athleticism, ‘Hindu’ conceptions of embodied power,

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21

Srishti Jain. "A STRATEGIC ANALYSIS FOR PATANJALI AYURVED LTD. ALSO IN SWADESHI FRAMEWORK." EPRA International Journal of Multidisciplinary Research (IJMR), September 15, 2020, 100–101. http://dx.doi.org/10.36713/epra5127.

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This firm was created through Swami Guru-Baba Ramdev, partnering with Acharya Balkrishna, a scholar of Ayurveda, Sanskrit, and Vedas in the 1990's to produce herbal products. Ramdev concentrated on Relaxation while Balkrishna took care of helping to spread herbal products. The Consumer goods collection for beauty and Relaxation for Self satisfaction have done a wonderful job in Swadesh which is really the company's biggest target. Swami Ramdev was impactful in both. His live broadcast of regular exercise on Aastha Network has gained him a broad audience, and its FMCG business is assisting nati

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Dwivedi, Ritesh. "Expanding Acceptance and Outreach: A Case of Patanjali Ayurved Products." SMS Journal of Enterpreneurship and Innovation 5, no. 1 (2018). http://dx.doi.org/10.21844/smsjei.v5i1.15139.

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Customers of this era have turned out to be more worried about their wellbeing and furthermore slanted to keep up personal satisfaction which is reflected through the special utilization of those items that ensures the great condition of their wellbeing and additionally give most extreme fulfilment. In quest for a healthy way of life Indians have turned out to be more disposed to Ayurvedic or Herbal treatment as an option for common cure. This specific inclination has been in charge of exceptional prominence of Baba Ramdev's Patanjali Ayurvedic items. In today's huge market with changing clien

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23

Satpathy, Ipseeta, B. Chandra Mohan Patnaik, and Chandrabhanu Das. "Yoga as an Innovative Solution for Financial Growth of Companies." Purushartha - A Journal of Management , Ethics and Spirituality 11, no. 1 (2018). http://dx.doi.org/10.21844/pajmes.v11i1.14612.

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The existence of Yoga dates back to more than ten thousand years around India and all nations. The Hindu Mythology considers the genesis of Yoga by incorporating Lord Shiva as Guru and Goddess Parvati as Shishya. Gradually with the development of civilization mankind assessed the benefits of this spiritual discipline and different leaders propagated the Yoga in different ways.In this era of 21st century Baba Ramdev propagated the yoga sutras with simple and effective techniques. The Pranayam and Suryanamaskar are the popular routines practiced by many followers of Baba Ramdev. Today Yoga is pr

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Sharma, Sushma, and Ajay Kumar Sharma. "An Indian Yog Guru Branding - A Case Study on Patanjali Products." IMS Manthan (The Journal of Innovations) 12, no. 01 (2017). http://dx.doi.org/10.18701/imsmanthan.v12i01.10331.

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Patanjali Ayurved is an FMCG company located in the industrial area of Haridwar. It is fast growing FMCG Company in India with revenue of Rs. 5000 crore Indian rupees for the year 2015-2016. It produces products in the categories of personal care and food. In this case, we have highlighted that how a spiritual organization is launching and selling their own products for the customers. In this world of competition, product can be easily sold where spirituality also goes hand in hand and Yog Rishi Baba Ramdev is an established brand ambassador in this sector. He is a Yog Shiver organizer where h

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Kumar, Vinod, Vandana, and Moulik Wason. "Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?" FIIB Business Review, May 29, 2020, 231971452092517. http://dx.doi.org/10.1177/2319714520925179.

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On 7 January 2018, Patanjali Ayurved Limited (PAL) published a print advertisement (ad) mentioning dark complexion as a skin ailment. This ad caught the eye of the young generation of India who is intolerant towards any kind of discrimination. People started giving their opinion about this ad and the issue was picked on social media channels such as Twitter, online blogs, news sites, etc. Users of social media clearly expressed their unacceptance towards the content of the ad. PAL tried to pacify the crowd by sending their spokesperson’s reply on Twitter. Seeing the continuous negative respons

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Anis, Shafiullah, and Juliana Angeline French. "Consumption Populism: How Business Leaders Use Populist Logic to Shape Consumption." Journal of Business Ethics, July 10, 2025. https://doi.org/10.1007/s10551-025-06067-w.

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Abstract The populist turn in politics has inspired extensive scholarship across disciplines; however, the role of populist business leaders remains under-theorized. This article addresses this gap by introducing the concept of consumption populism. Drawing on Ernesto Laclau’s conceptualization of populism, we examine the case of Baba Ramdev—a far-right Hindu-nationalist yoga guru turned businessman in India—who promotes neo-Swadeshi consumption populism. Our contribution lies in conceptualizing a non-essentialist understanding of consumption populism as a process of constructing “the people”

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