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Relevant bibliographies by topics / Bad advertising

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Academic literature on the topic 'Bad advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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Journal articles on the topic "Bad advertising"

1

Rotfeld, Herbert Jack. "Misplaced marketing The real reason for the real bad advertising." Journal of Consumer Marketing 19, no. 4 (2002): 299–301. http://dx.doi.org/10.1108/07363760210433618.

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Focuses on “bad” advertising commercials and asserts that such advertising is not because of a lack of creativity, entertainment value or money for production. Bad advertising is often because advertising creators fail to focus on potential end customers, and what they need to see and hear.

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Cohen, Ronald Jay. "Editor's note: Bad advertising and values." Psychology and Marketing 2, no. 4 (1985): 229–30. http://dx.doi.org/10.1002/mar.4220020402.

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Brown, Stephen. "Truly Bad Advertising: The Badder, the Better." Journal of Current Issues & Research in Advertising 42, no. 2 (2021): 132–37. http://dx.doi.org/10.1080/10641734.2020.1775730.

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Leen, Auke R. "Government regulation of advertising: Good or bad?" Journal of Consumer Policy 14, no. 4 (1991): 449–57. http://dx.doi.org/10.1007/bf02176285.

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Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.

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Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethi

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Miller, Fiona E. C. "Bad hair day? Blasphemy, indecency & English advertising." International Journal of Advertising 17, no. 3 (1998): 381–92. http://dx.doi.org/10.1080/02650487.1998.11104726.

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Ronaldo Siahaan, Christo. "Makna di Balik Iklan Traveloka PayLater “Baru Dari Traveloka PayLater!”." CITRAWIRA : Journal of Advertising and Visual Communication 3, no. 2 (2022): 127–38. http://dx.doi.org/10.33153/citrawira.v3i2.4635.

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Advertising is a work of art that can be interpreted. In interpreting advertising, there are meanings that appear depending on the perspective used. These meanings can then be used to determine whether an advertisement is good or bad. The good and bad of an advertisement will be seen from a certain point of view, such as the point of view of a critical consumer. From this point of view, an advertisement can be considered informative, relevant, and honest or it can be considered manipulative, irrelevant and deceptive. Advertisement “New from Traveloka PayLater!” has several meanings that can be

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Putra, Justin Mahendra, Ega Dias, Naufal Hakiim, and Fajar Junaedi. "Pelanggaran Etika Pariwara Indonesia dalam Feed Instagram Ms Glow Men." Borobudur Communication Review 3, no. 1 (2023): 1–11. http://dx.doi.org/10.31603/bcrev.10678.

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This research aims to analyze violations of Indonesian Advertising Ethics in the Ms Glow for Men Instagram feed. This study used a descriptive qualitative method. This analysis was used to identify violations of Indonesian Advertising Ethics that occurred in the Ms Glow for Men Instagram feed advertisement. This research found that there was a violation of Indonesian Advertising Ethics because animated characters were used as content that gave a bad image because it showed racism towards these characters. This advertisement also has the potential to violate the Copyright Act.

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Becker, G. S., and K. M. Murphy. "A Simple Theory of Advertising as a Good or Bad." Quarterly Journal of Economics 108, no. 4 (1993): 941–64. http://dx.doi.org/10.2307/2118455.

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Brenkert, George G. "Ethics in Advertising: The Good, the Bad, and the Church." Journal of Public Policy & Marketing 17, no. 2 (1998): 325–31. http://dx.doi.org/10.1177/074391569801700217.

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Dissertations / Theses on the topic "Bad advertising"

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Nixon, Yerxa Faith (Faith Ruth) Carleton University Dissertation Canadian Studies. "The good, the bad and the ugly: gender portrayal in advertising in CRTC regulated television." Ottawa, 1995.

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Грищенко, Олена Федорівна, Елена Федоровна Грищенко, Olena Fedorivna Hryshchenko, М. І. Білан та Т. Є. Іванова. "Неправильна реклама". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12345.

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Yin, Dezhi. "The good, the bad and the content: beyond negativity bias in online word-of-mouth." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/44824.

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My dissertation aims to contribute to a more comprehensive understanding of how consumers make sense of online word-of-mouth. Each essay in my dissertation probes beyond the effect of rating valence and explores the role of textual content. In the first essay, I explore negativity bias among online consumers evaluating peer information about potential sellers. I propose that both the likelihood of negativity bias and resistance to change after a trust violation will depend on the domain of information discussed in a review. Three experiments showed that negativity bias is more prominent for in

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Muleba, William. "The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79798.

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This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. The aim of this research is to explore whether or not this also holds true when it comes to unhealthy products, more precisely tobacco free all white nicotine products. A quasi experimental study was conducted with the use of a fictitious brand of All-white tobacco. All 63 participants in the three different experimental groups of the study met the

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Chaffee, Christopher Lloyd. "Music as Advertising: The Story of the Armco Band." University of Cincinnati / OhioLINK, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1069350175.

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Chaffee, Christopher L. "Music as advertising the story of the Armco band /." Cincinnati, Ohio : University of Cincinnati, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=ucin1069350175.

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Crockett, William. "The effects advertising plays on college students' moral intentions beyond purchase behavior." Honors in the Major Thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/535.

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Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a necessity for a business to prosper in a competitive market, but there are possible side-effects for the consumer that are beyond the intentions to buy. The purpose of t

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Brown, Abraham K. "Tobacco policy influence on denormalisation of smoking." Thesis, University of Stirling, 2009. http://hdl.handle.net/1893/1791.

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The social norms concept provides a fresh basis for thinking about how public health policies and campaigns impact health behaviour. Social norms offer much promise to the field of public health, nonetheless, the potential role of norms in changing health behaviour have not been fully embraced. This thesis demonstrates that one of the mechanisms by which national level policies (e.g. tobacco control) can promote health behaviour change, such as an increase in quit intentions, is by making smoking less normative and an undesirable behaviour. This study is vital as it provides a broad conceptual

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盧敏思 and Mun-sze Anita Lo. "City as fashion: urban transformation of Causeway Bay." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31986687.

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Zděnková, Radka. "EKONOMICKÁ A NEEKONOMICKÁ OPATŘENÍ V TABÁKOVÉM PRŮMYSLU V ČR V POSLEDNÍ DEKÁDĚ." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-126333.

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Smoking and tobacco industry is one of the most regulated area in majority of world's countries. It's because of government's effort to reduce the smoking prevalence and to protect the public health. But each individual is responsible for his own health, not the state. One of the most frequent measure taken in the fight against smoking is Tobacco advertising ban. However proportion of smokers in population hasn't decreased when the law came into force in Czech republic. It emerges from a variety of surveys that there's not a signifiicant relation between an advertising and consumption of tobac

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Books on the topic "Bad advertising"

1

Goldstone, Nancy Bazelon. Bad business: A novel. Faber and Faber, 1990.

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Goldstone, Nancy Bazelon. Bad business: A novel. Faber and Faber, 1992.

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Steven, Heller. Letterforms, bawdy, bad & beautiful: The evolution of hand-drawn, humorous, vernacular, and experimental type. Watson-Guptill, 2000.

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Deane, Ben. Identifying and meeting the brochure needs of potential British customers for Irish hotels and guesthouses. University College Dublin, 1995.

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Foley, Anthony. The marketing effectiveness of the Irish guesthouse. University College Dublin, Graduate School of Business, 1998.

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D'Alessandro, Jacquie. A Sure Thing?: The Wrong Bed. Harlequin, 2003.

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Polish, Ed, and Darren Wotz. You Say I'm a Bitch Like It's a Bad Thing. Ten Speed Press, 2004.

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Goldstone, Nancy. Bad Business: A Novel. Faber & Faber, 1991.

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Delaney, Sam. Mad Men and Bad Men: What Happened When British Politics Met Advertising. Faber & Faber, Limited, 2015.

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Mad Men and Bad Men: What Happened When British Politics Met Advertising. Faber & Faber, Limited, 2016.

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Book chapters on the topic "Bad advertising"

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Sasser, Sheila L., and Scott Koslow. "When Bad is Good: The Creative Conundrum of Agency- Client Relationships." In Advances in Advertising Research (Vol. III). Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4291-3_28.

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Kim, Su Jung, Rebecca Jen-Hui Wang, and Edward C. Malthouse. "The Good and the Bad of Negative Word-of-Mouth: Empirical Investigation into the Effect of Online Messages." In Advances in Advertising Research (Vol. V). Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_6.

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Watson, Jan, Hongjun Ye, Jintao Zhang, Yigit Topoglu, Rajneesh Suri, and Hasan Ayaz. "The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking." In Advances in Neuroergonomics and Cognitive Engineering. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-80285-1_18.

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Fletcher, Winston. "8. The Good, The Bad, and The Ugly." In Advertising. Oxford University Press, 2010. http://dx.doi.org/10.1093/actrade/9780199568925.003.0008.

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Foley, Richard A. "Copy—Good, Bad, and Indifferent." In Masters of Advertising Copy. Routledge, 2020. http://dx.doi.org/10.4324/9781315763019-7.

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Holtz-Bacha, Christina. "Political Advertising – Good or Bad?" In Questions of Communicative Change and Continuity. Nomos Verlagsgesellschaft mbH & Co. KG, 2022. http://dx.doi.org/10.5771/9783748928232-208.

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Karcı, Huri Deniz. "Transmedia Storytelling in Advertising." In Advances in Media, Entertainment, and the Arts. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7180-4.ch046.

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Otherization has been executed in both Orientalism and Occidentalism for a long time. People have always been expected to choose either side in a binary opposition such as “mother or father,” “male or female,” “destiny or coincidence,” “pasta or pizza,” “Fenerbahce or Galatasaray,” etc. However, the human itself is the balance of those binary oppositions such as “good and bad,” “normal and abnormal,” “optimistic and pessimistic,” etc. In this respect, this chapter offered a new term, “medientalism,” indicating advertizing as a possible alternative medium to mediate between otherized opposites

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Bredenbröker, Isabel. "Advertising the Ancestors: Ghanaian Funeral Banners as Image Objects." In Death's Social and Material Meaning beyond the Human. Policy Press, 2024. http://dx.doi.org/10.1332/policypress/9781529230147.003.0007.

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In the south of Ghana, so-called funeral banners are ubiquitous in public space. These large-scale posters printed on PVC give the faces of deceased community members a continued place among the living as well as a distinctly ‘modern’ feel and aesthetic. By looking at the materiality and contexts of these image-objects, that are used as advertisements and props in multiple ways during funerals and beyond, this chapter unpacks the functions that funeral banners have for the living. It traces their social lives and the ways in which material and visual qualities of funeral banners help to produc

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"10. A Simple Theory of Advertising as a Good or Bad." In Accounting for Tastes. Harvard University Press, 1996. http://dx.doi.org/10.4159/9780674020658-011.

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Scanlon, Jennifer. "Work Life, Romantic Entanglements." In Bad Girls Go Everywhere. Oxford University PressNew York, NY, 2009. http://dx.doi.org/10.1093/oso/9780195342055.003.0002.

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Abstract After Cleo and Mary returned to Arkansas, Helen Gurley moved in with a friend from work, at least until she entered into another phase of her single life—as a kept woman.”I’ve never worked anywhere . . . with- out being sexually involved with somebody in the office,” she stated bluntly in an interview years later. Given that she was employed as a secretary in seventeen different offices before she began her career as an advertising copywriter, Gurley undoubtedly engaged in numerous sexual relation- ships and an even greater number of sexual liaisons. When asked, “What about the boss?”

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Conference papers on the topic "Bad advertising"

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Zeng, Eric, Tadayoshi Kohno, and Franziska Roesner. "What Makes a “Bad” Ad? User Perceptions of Problematic Online Advertising." In CHI '21: CHI Conference on Human Factors in Computing Systems. ACM, 2021. http://dx.doi.org/10.1145/3411764.3445459.

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Ahmed, Faez, John P. Dickerson, and Mark Fuge. "Diverse Weighted Bipartite b-Matching." In Twenty-Sixth International Joint Conference on Artificial Intelligence. International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/6.

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Bipartite matching, where agents on one side of a market are matched to agents or items on the other, is a classical problem in computer science and economics, with widespread application in healthcare, education, advertising, and general resource allocation. A practitioner's goal is typically to maximize a matching market's economic efficiency, possibly subject to some fairness requirements that promote equal access to resources. A natural balancing act exists between fairness and efficiency in matching markets, and has been the subject of much research.In this paper, we study a complementary

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Wang, Jenq-Haur, and Yu-Hsin Liu. "Feature Extraction for Product Advertising Reviews Identification in Social Media." In ASE BD&SI '15: ASE BigData & SocialInformatics 2015. ACM, 2015. http://dx.doi.org/10.1145/2818869.2818920.

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Cui, Jiahui, Yilin Ma, Ruohan Gao, and Ruiying Yang. "An empirical study on the impact of main metrics of Amazon advertising on ROI based on Stata." In DEAI 2024: 2024 Guangdong-Hong Kong-Macao Greater Bay Area International Conference on Digital Economy and Artificial Intelligence. ACM, 2024. http://dx.doi.org/10.1145/3675417.3675433.

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Eroglu, Ilgim, and Ozge Ceylan Esen. "A Research on Designer Roles in Industries." In Systems & Design: Beyond Processes and Thinking. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3204.

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In this study, it was aimed to explore if roles of designers change in different industries. It was studied if expectancies from designers change according to industry they work. This study is linked with a prior study which investigated general expectancies from designers to get a hint about their work environment. In a prior study done by the authors, it was investigated if current tendencies about design have an effect on requirements from designers. It was found that companies asked for skills addressing capabilities for tasks like team management and process management. However, the effec

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Reports on the topic "Bad advertising"

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Thompson, Gerald L., and Sten Thore. Advertising and Sealed Bid Auctions in a Transshipment Game. Defense Technical Information Center, 1996. http://dx.doi.org/10.21236/ada352045.

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Ginsberg, L., N. Akiya, and M. Chen. Advertising Seamless Bidirectional Forwarding Detection (S-BFD) Discriminators in IS-IS. RFC Editor, 2016. http://dx.doi.org/10.17487/rfc7883.

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Lotz, Rachel. Color Associations as Advertising Strategies: An Analysis of Consumer Attitudes Toward the Healthfulness of Energy Bar Packaging. Portland State University Library, 2016. http://dx.doi.org/10.15760/honors.285.

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Govindan, V., and C. Pignataro. Advertising Seamless Bidirectional Forwarding Detection (S-BFD) Discriminators in the Layer Two Tunneling Protocol Version 3 (L2TPv3). RFC Editor, 2016. http://dx.doi.org/10.17487/rfc7886.

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Advertising ban was linked to lower purchases of unhealthy food and drink. National Institute for Health Research, 2022. http://dx.doi.org/10.3310/nihrevidence_52264.

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