Relevant bibliographies by topics / Bank marketing communications

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Bank marketing communications'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Bank marketing communications"

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Demko, Mariana, Nataliia Kosar, and Nataliia Kuzo. "INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION." Global Prosperity 1, no. 1-2 (2021): 22–31. http://dx.doi.org/10.46489/gpj.2021-1-1-8.

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In this article, we analyze the dynamics of active operations of several Ukrainian banks. During the last three years, there was a declining trend in the number of commercial banks in Ukraine and their issued loans' size. In order to increase the assets of banking institutions of Ukraine, increase their income, banks need to attract new customers, increase the volume of products purchases by existing customers through active communication activities of commercial banks of Ukraine. The intensification of Internet use by banks opens new opportunities for the sales systems improvement and promoti
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Demko, Mariana. "Development of integrated marketing Internet communications in the activity of Ukrainian banks." Marketing and Digital Technologies 5, no. 1 (2021): 101–12. http://dx.doi.org/10.15276/mdt.5.1.2021.6.

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In modern conditions the Internet is developing rapidly. Marketing communications on the Internet is one of the main elements of Internet marketing of banking institutions and an important element in establishing relationships with target audiences and managing them, informing customers, improving the image of the bank. It is determined that the Internet today covers the information, communication and logistics areas of marketing communications of banks. The paper identifies the areas of integrated marketing Internet-communications in the activities of banks and their main elements to present
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Prisgunanto, Ilham. "IMPLEMENTASI PROMOSI BAURAN KOMUNIKASI PEMASARAN KARTU KREDIT DI INDONESIA (Studi Deskriptif Bank Mandiri, HSBC, Citibank, BCA dan BNI)." Commed : Jurnal Komunikasi dan Media 2, no. 2 (2018): 106. http://dx.doi.org/10.33884/commed.v2i2.473.

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Credit cards are one of the most familiar payment tools for information society. They used integrated marketing communications method to get new costumers. They prepared this method to market expansion. Intergrated marketing communication depend on understanding of company about marketing of communication. This research aims to explore implementation of used integrated marketing communications. This research used theory of marketing communication, theory of integrated marketing communications, promotion and marketing plan. This reaearch method is qualitative descriptive. They collected data fr
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Demko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.

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The essence and features of integrated marketing communications and their role in achieving successful functioning of banks in the market are studied. In conditions of economic instability, banks are looking for the most effective marketing tools to promote the brand. Therefore, the role of integrated marketing communications in the activities of banks has significantly increased. Integrated marketing communications strengthen the bank’s competitive stability in the market, form the image of the bank, increase the promotion of banking products, provide banking services and efficiency of bankin
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Hardjono, Baby Setiawaty, and Yugih Setyanto. "Event Sebagai Pendukung Komunikasi Pemasaran Perusahaan Allo Bank dalam Membangun Kesadaran Merek." Prologia 8, no. 1 (2024): 80–86. http://dx.doi.org/10.24912/pr.v8i1.21640.

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PT. Allo Bank Indonesia Tbk (Allo Bank) is one of the digital banks in Indonesia under the auspices of CT Corpora. The purpose of this study is to explain event activities as a support for marketing communications carried out by Allo Bank in building brand awareness through the Allo Bank Festival 2022 which presents K-Pop groups. This study uses several supporting concepts, namely Communication, Marketing Communication, and Brand Awareness. The author uses qualitative research methods. The subject of this research is an event organizer and currently works in Allo Bank's digital customer servic
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Hefmi Dewi Siahaan, Endang Suilistya Rini, and Fadli. "ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 2 (2023): 569–80. http://dx.doi.org/10.54443/ijebas.v3i2.809.

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Intense competition makes it increasingly difficult for banks to increase the number of customers in their efforts to maintain and increase their market share. So the banks have to work hard to stay competitive,namely through improving customer marketing communications and strengthening brand image. The aims of the research are, 1) To analyze the influence of marketing communications on purchasing decisions for Multipurpose Credit products at PT Bank Sumut Melati Medan Branch, 2) To analyze marketing communications affect the brand image of Multipurpose Credit products at PT Bank Sumut Melati
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Demko, Mariana, and Yuliya Zintso. "Main tools of integrated marketing communications of banks." Economics of Development 19, no. 3 (2020): 44–50. http://dx.doi.org/10.21511/ed.19(3).2020.05.

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The question of the essence of the main tools of integrated marketing communications in the activity of banks of Ukraine is investigated. Their introduction in the management of Ukrainian banks is becoming relevant nowadays. Influence of such factors as intensification of competition; penetration of foreign banks into the Ukrainian market; expansion of the scope of banks’ activities determine the search for effective tools of integrated marketing communications. The purpose of the study is to substantiate and systematize theoretical and methodological approaches to the application of the main
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ZABURMEKHA, Ye. "EFFICIENCY OF INTEGRATED MARKETING COMMUNICATIONS IN THE ACTIVITIES OF A COMMERCIAL BANK." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4(3) (2020): 187–91. https://doi.org/10.31891/2307-5740-2020-284-4(3)-34.

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In modern conditions of rapid development of information economy and growth of economic significance Information about financial and banking institutions that compete with the advantage is the use of content marketing communications, justified by a review of the effectiveness of financing such activities and correct determination of its effectiveness. As you know, neither commercial banks use a variety of methods to stimulate the sale of banking products, advertising services, etc. However, with the development of marketing, replenishment of market conditions of functioning of banking institut
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Hidayatur rafiqoh, Putri Ayu. "Marketing Communication of South Kalimantan Shari'ah Bank branch of Kayutangi In Attracting Customers' Interests." At-Taradhi: Jurnal Studi Ekonomi 11, no. 1 (2020): 35. http://dx.doi.org/10.18592/at-taradhi.v11i1.3555.

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Marketing communication is a marketing activity that aims to inform about a product or service offered by a persuasive company to prospective buyers or consumers. Banking competition that is enlivened by conventional banks and Islamic banks makes consumers have many choices to invest. Marketing communication is needed because with marketing communication, it is expected that there are three changes (knowledge, attitude, and desired action). The South Kalimantan Shari'ah Bank Kayutangi conducts sales promotions by conducting field outreach to various agencies , Personal selling by visiting pros
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Starkova, N., and Ya. Kostornaya. "Communications in the banking market." Bulletin of Science and Practice, no. 3 (March 15, 2017): 170–78. https://doi.org/10.5281/zenodo.399190.

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The relevance of a research of questions of development of marketing communications in the bank sphere in modern conditions is proved. The classification of information distributed in the banking market, structured on the basis of obligation on obligatory and optional is given. According to this classification the information can be divided on a confidentiality level for opened and closed; on a source on official and unofficial; on types on news, analytical, figurative, operational and help; on genres on laws and bylaws, professional and corporate standards, official declarations, comments, a
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Dissertations / Theses on the topic "Bank marketing communications"

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Гузь, М. М. "Прогнозування тенденцій в маркетингових комунікаціях банку". Thesis, Бял ГРАД-БГ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/62509.

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У доповіді розглянуто основні прогнозовані тенденції в маркетингових комунікаціях вітчизняних банків.<br>The main forecast tendencies in marketing communications of domestic banks are considered in the report.
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Гузь, М. М. "Вплив недоброякісної банківської реклами на довіру банку". Thesis, Українська академія банківської справи Національного банку України, 2007. http://essuir.sumdu.edu.ua/handle/123456789/62585.

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У доповіді розглянуто особливості впливу недоброякісної банківської реклами на довіру банку.<br>The main features of the іnfluence of the poor quality advertising on the trust to the bank are determined in the report.
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Гузь, М. М. "Управління маркетинговими комунікаціями банківських операцій". Thesis, Українська академія банківської справи Національного банку України, 2010. http://essuir.sumdu.edu.ua/handle/123456789/51349.

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Дисертацію присвячено дослідженню теоретичних, методичних та практичних питань щодо управління маркетинговими комунікаціями банківськими установами України для просування банківських послуг на ринку. В роботі набули подальшого розвитку поняття «маркетингові комунікації» та «маркетингові комунікації банківських операцій». Систематизовано інструменти маркетингових комунікацій, розширено їх перелік та обґрунтовано доцільність їх використання в банківській діяльності. Визначено концептуальні засади побудови системи управління МК банку на основі аналізу впливу факторів зовнішнього та внутрішнього
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Гузь, М. М. "Особливості показника комунікаційного впливу засобів маркетингових комунікацій банківських операцій". Thesis, Українська академія банківської справи Національного банку України, 2010. http://essuir.sumdu.edu.ua/handle/123456789/60911.

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У доповіді розглянуто основні особливості показника комунікаційного впливу засобів маркетингових комунікацій банківських операцій.<br>The main features of index of communication influence of bank marketing communications tools are determined in the report.
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Гузь, М. М. "Аналіз методів визначення бюджету маркетингових комунікацій банківських операцій". Thesis, Українська академія банківської справи Національного банку України, 2009. http://essuir.sumdu.edu.ua/handle/123456789/60939.

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У доповіді розглянуто та проаналізовано основні методи визначення бюджету маркетингових комунікацій банку.<br>The basic methods of forming of bank marketing communications budget are analyzed and determined in the report.
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Alsahaf, Mona, and Viktor Udd. "Bankkontor som upplevelserum : Hur bankkontoret påverkar kunder." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31357.

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Vanligtvis har de flesta vuxna svenskar någon typ av relation till en bank. De svenska storbankerna erbjuder alla likartade tjänster och produkter. Ett av bankernas stora konkurrensmedel är räntorna, dock är det inte stora skillnader mellan räntenivåerna. Detta leder till en svårighet för bankerna att differentiera sig. En större förståelse av kunder och hur banklokalerna påverkar dem, kan vara en väg för bankerna att differentiera sig.<br>Almost every adult in Sweden have some kind of relationship to a bank. The Swedish banks provide similar goods and services with an interest
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Лизуненко, А. Є. "Удосконалення маркетингових комунікацій банку". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/76233.

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Основний результат роботи здійснено теоретичне обґрунтування та методичне вирішення актуального науково-практичного завдання щодо удосконалення маркетингових комунікацій банківськими установами України для просування банківських продуктів на ринок.<br>The main result of the work is the theoretical substantiation and methodical solution of the actual scientific and practical problem concerning improvement of marketing communications by banking institutions of Ukraine for promotion of banking products to the market.
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Гузь, М. М. "Зв'язок між популярністю банку та його витратами на маркетингові комунікації". Thesis, ІнтерГрафіка, 2009. http://essuir.sumdu.edu.ua/handle/123456789/62113.

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У доповіді розглянуто особливості зв'язку між популярністю банку та його витратами на маркетингові комунікації.<br>The main features of the relationships between popularity and expenses on marketing communications of bank are determined in the report.
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Шерстюк, І. В. "Маркетингова стратегія банку". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/76674.

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В сучасних умовах становлення та розвитку банівської системи України актуальним питанням є аналіз функціонування банків з метою оцінювання їх інвестиційної привабливості, фінансової стійкості, надійності. При виборі маркетингової стратегії необхідно орієнтуватися на різні фактори: зовнішні, внутрішні. У першу чергу визначаються вплив таких факторів як, загальний стан галузі, рівень конкуренції, конкурентні можливості банку, його ринкова частка, позиція, потенціал. Обираючи маркетингову стратегію банку потрібно проаналізувати свої можливості, ресурси якими він володіє, орієнтуватися пер
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Voborská, Hana. "Příležitosti marketingové komunikace banky Waldviertler Sparkasse Bank AG." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264359.

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Diploma thesis focus on topic about marketing communication chosen bank. Aim of this thesis is analyze current marketing communication of Waldviertler Sparkasse Bank AG and propose recommendation. Structure of this thesis is three parts, theoretical, practical and final recommendations. First part is focused on marketing theory and communication mix of services. First chapter of practical part contained presentation of chosen bank and analyses current marketing activities. Bank was compared with other competing bank subjects with positioning map, semantic differential and my own observation. F
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Books on the topic "Bank marketing communications"

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Brioschi, Edoardo T. Marketing e comunicazione: Evoluzione di un rapporto. Vita e pensiero, 1999.

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Resolution Trust Corporation (U.S.), ed. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. The Office, 1992.

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Office, General Accounting. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. The Office, 1992.

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Josephs, Judith Leblein. Aquatic Center Marketing. Human Kinetics, 2019. http://dx.doi.org/10.5040/9781718214156.

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If you need to make a big impact in promoting and growing your aquatic facility, then you need Aquatic Center Marketing. Written by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book delivers practical, affordable, and innovative marketing ideas for any new or existing aquatic facility, of any type and size. Whether you work for a municipal pool or a commercial property, the tried-and-tested techniques in Aquatic Center Marketing can help your facility flourish: • Increase membership • Reenergize attendance to keep guests co
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Avrin, David, and Larry Winget. Why Customers Leave (and How to Win Them Back). Red Wheel/Weiser, 2019.

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Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) fo
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Abdul Rahman, Nora Azureen. Case Studies in Management and Business. Volume 5. UUM Press, 2020. http://dx.doi.org/10.32890/9789672363040.

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Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate levels.Specifically, the first case about Damai Industries Sdn Bhd requires students to apply their knowledge of how to manage a business with respect to corporate governance, marketing, financial management and strategic management in order to sustain the business in the long run. The second case st
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Popadyuk, Tatyana, Saidkhror Gulyamov, and Sharafutdin Khashimkhodzhaev, eds. IX INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE “MANAGERIAL SCIENCES IN THE MODERN WORLD”. EurAsian Scientific Editions, 2022. http://dx.doi.org/10.56948/zajh8343.

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On 9 November 2021, 9th International Scientific-Practical Conference “Managerial Sciences in the Modern World” was opened. This year, the event took place in the online format because of the strained epidemiological situation. A total of about 450 specialists took part in the conference. “Managerial Sciences” has already become a kind of brand, with more than half a dozen different round table discussions, sections”, said Arkady Trachuk, Dean of the Faculty “Higher School of Management” at the Financial University under the Government of the Russian Federation, who moderated the plenary sessi
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Book chapters on the topic "Bank marketing communications"

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Varnali, Kaan, Evrim Ersoy, Sezin Gul Tanriverdi, and Elif Terzi. "Case Study 7: Managing Social Media Communications at Garanti Bank." In Strategic Marketing Cases in Emerging Markets. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51545-8_7.

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Sierra, José M., Julio C. Hernández, Eva Ponce, and Jaime Manera. "Marketing on Internet Communications Security for Online Bank Transactions." In Computational Science and Its Applications – ICCSA 2005. Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11424925_135.

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Varnali, Kaan, Evrim Ersoy, Sezin Gul Tanriverdi, and Elif Terzi. "Teaching Note: Case 7: Managing Social Media Communications at Garanti Bank." In Instructor's Manual for Strategic Marketing Cases in Emerging Markets. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-52697-3_7.

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Boateng, Henry, Uchenna Uzo, Ogechi Adeola, and Robert Ebo Hinson. "Bank Brand Avoidance: Service Perspectives from Nigeria and Ghana." In Marketing Communications and Brand Development in Emerging Economies Volume I. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-88678-3_4.

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ATIF, Dalia. "Improving Imbalanced Data Classification in Bank Marketing Using Cluster PCA-Based Weighted Random Forest." In Communications in Computer and Information Science. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-82150-9_23.

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Fan, Jinfeng. "Prediction and Analysis of Bank Marketing Data Model Based on K-means Algorithm." In Lecture Notes on Data Engineering and Communications Technologies. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-29097-8_106.

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Feri, Alessandro, Nicholas Ind, and Nathalia C. Tjandra. "The Marketing Agency Role in Delineating and Communicating Brand Purpose." In Bringing the Soul Back to Marketing. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-53286-3_8.

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Adams, Nessa. "Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_37.

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Tandoh, Isaac, Nicholas Oppong Mensah, and Albert Anani-Bossman. "Perception of Marketing Communication Practice: Evidence from Rural and Community Banks." In Palgrave Studies of Marketing in Emerging Economies. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-81337-6_7.

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Zajontz, Yvonne, Vanessa Kollmann, and Marc Kuhn. "Sustainability and Perception of Brand Communication." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_159.

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Conference papers on the topic "Bank marketing communications"

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Jagadeeswari, Tanukonda, Swati Aggarwal, Renuka Pediredla, Saurabh Chandra, Monika Gupta, and Sivakoteswararao Katta. "AI-Driven Quantitative Evaluation of the Impact of Financial Regulations and HR Marketing on Bank Performance A Cross-Country Analysis." In 2024 International Conference on Intelligent Computing and Emerging Communication Technologies (ICEC). IEEE, 2024. https://doi.org/10.1109/icec59683.2024.10837266.

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Vashi, Chinmay, and Aakash Shanbhag. "Comparative explainable Machine learning to evaluate Bank marketing success." In 2023 3rd International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME). IEEE, 2023. http://dx.doi.org/10.1109/iceccme57830.2023.10252843.

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Ciobu, Stela, Victoria Iordachi, and Ana Gumovschi. "Possibilities of improving the bank results by using modern marketing strategies in the Republic of Moldova." In Modern finance from the perspective of sustainability of national economies. International Scientific Conference. Academy of Economic Studies, 2025. https://doi.org/10.53486/mfsne2024.08.

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The development and restructuring of the banking sector is heavily influenced by marketing opportunities. The research topic is relevant due to the banks' requirement to continually improve their performance indicators. Achieving this requires a profound understanding of marketing tools and extensive experience in the field. The challenges related to banking marketing include studying and segmenting the financial market, assessing the demand for banking services, optimizing the bank's price and product policy, positioning banking products, identifying market niches and target segments, and uti
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Akyüz, Ayşen, and Mustafa Ercilasun. "The Role of Advertising during Recession." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01141.

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Advertising plays a key role in a dynamic economy. It provides valuable information about products and services in an efficient manner; communicates customer value, builds brand awareness and creates demand. In a recession, the first things that a company usually cuts come from the advertising budget. When companies begin to cut back on advertising during an economic downturn, they become less visible to the public. While it make sense to cut off from communication budget, the evidence shows that the companies which advertise during an economic downturn, have expanded their market share and ha
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Starchon, Peter, Tomas Pikulik, and Lucia Kocisova. "CREATIVITY AS ALIVE TOOL IN MARKETING COMMUNICATION OF BANKS." In 7th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS Proceedings 2020. STEF92 Technology, 2020. http://dx.doi.org/10.5593/sws.iscss.v2020.7.2/s10.10.

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Shashidhara, Bhuvan M., Siddharth Jain, Vinay D. Rao, Nagamma Patil, and G. S. Raghavendra. "Evaluation of Machine Learning Frameworks on Bank Marketing and Higgs Datasets." In 2015 Second International Conference on Advances in Computing and Communication Engineering (ICACCE). IEEE, 2015. http://dx.doi.org/10.1109/icacce.2015.31.

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Solikhun, Syahril Efendi, Muhammad Zarlis, and Poltak Sihombing. "Analysis of the quantum perceptron algorithm for classification of bank marketing data." In 2ND INTERNATIONAL CONFERENCE ON ADVANCED INFORMATION SCIENTIFIC DEVELOPMENT (ICAISD) 2021: Innovating Scientific Learning for Deep Communication. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0129287.

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Daugaard, Dr Dan. "Critical Role of Trust in Sustainable Investing." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-020.

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Catastrophic news of floods, wildfires, record temperatures and rising sea levels highlight the urgent need to support and fund sustainable business practices. However, despite high profile climate action initiatives (e.g., those from COP 28), allocating capital towards positive environment, social and governance (ESG) practices still represent less than a third of global funds under management. Among the barriers to making the necessary shift towards environmental and social progress, is a lack of trust in investment professionals and products. In particular, our aversion to betrayal holds us
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Goranova, Penka. "The Advertising and Firms: the Global Strategic Orientation." In G.I.D.T.P. 2019 - Globalization, Innovation and Development, Trends and Prospects 2019. LUMEN Publishing, 2022. http://dx.doi.org/10.18662/lumproc/gidtp2022/07.

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Advertising has been around for a long time and dates back to ancient times. The main application of the advertisement was to emphasize the advantages and qualities of the goods offered, in order to encourage buyers to buy certain goods. Advertising has undergone various forms of modification over the years, especially with the advent of new technologies and modes of communication, but it remains a very important element of marketing. With the advancement of computer technology and the Internet, adventures have metamorphosed. E-commerce and Internet advertising are evolving, leading to new and
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Stupar, Savo, Elvir Šahić, Maida Cico, and Mirha Bičo Ćar. "The Role of Blockchain Technology in the Transformation of Digital Marketing." In Artificial Intelligence in Industry 4.0: The future that comes true. Academy of Sciences and Arts of Bosnia and Herzegovina, 2024. http://dx.doi.org/10.5644/pi2024.215.11.

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With the advent of the Internet and the accelerated development of information and communication technologies (Cloud Computing, Big Data, etc.), marketing has changed forever. However, it will soon be going soon it will be going through another revolution, largely due to the potential of Blockchain technology. In order for the exchange (transaction) to be carried out to the satisfaction of both entities, there must be trust between them. Unless the entities trust each other, they usually find a solution by hiring a third entity, called an intermediary. At its core, Blockchain enables transacti
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Reports on the topic "Bank marketing communications"

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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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