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Journal articles on the topic 'Benefits; customer experience; ease to use'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Nur, Laely, Rizka Lidiawan Angga, Samsu Nur, and Arifin Moh. "The Impact of Perception (Advantage, Ease of Use, Benefit) On Digital Banking Customer Satisfaction Mediated by Customer Experience." International Journal of Social Science and Human Research 07, no. 01 (2024): 658–69. https://doi.org/10.5281/zenodo.10577002.

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This research aims to determine the role of the Perception Advantage, Perception Ease to Use, Perception Benefit constructs on Satisfaction and is mediated by Customer Experience. The method used is explanatory with a 9 hypothesis model. The sampling technique was the lemeshow method with 256 respondents. Data analysis techniques use inner models, outer models and hypothesis testing using the smartPLS method. It is stated that this research shows the role of the goodness of the model and the level of significance that does not dominate the perceived ease of use and perceived benefit respective

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Candy, Tony Chandra, Winny Lim, and Dastin. "TEKNOLOGI FINANSIAL: ANALISIS CUSTOMER EXPERIENCE PADA GO-PAY." Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi 18, no. 2 (2022): 147–60. http://dx.doi.org/10.35449/jemasi.v18i2.528.

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Financial technology offers various types of benefits to its customers. This makes the development of the financial technology industry dependent on how the industry can always provide a good and effective customer experience. Studies that discuss customer experience financial technology are still very few. Therefore, this study aims to test whether there is an effect of customer experience on customer loyalty intentions in using financial technology. This study uses the PLS-SEM method to test several hypotheses. The results show that customer experience is positively influenced by perceived v

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Usman, Osly, Markhamah Alianti, and Fidhyallah Nadya Fadillah. "Factors affecting the intention to use QRIS on MSME customers." International Journal of Applied Economics, Finance and Accounting 18, no. 1 (2024): 77–87. http://dx.doi.org/10.33094/ijaefa.v18i1.1323.

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This study investigates the factors influencing the intention to use the Quick Response Code Indonesian Standard (QRIS) among Micro, Small, and Medium Enterprises (MSMEs) customers in Indonesia. In this study, a quantitative approach was taken with the survey method using an online questionnaire that was distributed to 240 MSME customers. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM) using the Analysis of Moment Structures (AMOS) 24 to test their validity and reliability. The study results show that factors

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Gowsiga, G., and S. Rahini. "Customer Perception on AI-Enabled 3D Graphics in E-commerce Platforms." International Journal of Engineering and Management Research 15, no. 1 (2025): 134–41. https://doi.org/10.5281/zenodo.15062249.

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The incorporation of AI-enabled 3D graphics is transforming the e-commerce sector by enhancing how customers experience products online. This study investigated customer perception of AI-driven 3D graphics on e-commerce platforms, focusing on their impact on engagement, satisfaction, and purchasing decisions. With features like virtual try-on and interactive 3D product views, e-commerce platforms are addressing traditional online shopping limitations, allowing customers to visualize products more accurately and make informed choices. This research explored how users perceive the benefits of th

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Anifa, Nurul, and Sanaji Sanaji. "Augmented Reality Users: The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention." Journal of Business and Management Review 3, no. 3 (2022): 252–74. http://dx.doi.org/10.47153/jbmr33.3462022.

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    E-commerce comes from presenting product catalogs through two-dimensional static images that create limitations for users. Augmented reality features on smartphones have changed online consumer shopping activities. This allows consumers to try various cosmetic product variants virtually anywhere and anytime. Augmented reality is a new technology that provides convenience and experience for customers online to buy cosmetics online and try products without having to remove makeup. This study aims to examine the effect of independent variables on a dependent variable,

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Jumbri, Isma Addi, Miao Li Chai, Albert Feisal @. Muhd Feisal Ismail, Fauziyah Nur Jamal, Dian Kurnianingrum, and Mulyani Karmagatri. "Customer Acceptance for Self-Service Technologies in Malaysian Fast-Food Restaurants: An Empirical Study." Advances in Social Sciences Research Journal 11, no. 9 (2024): 220–33. http://dx.doi.org/10.14738/assrj.119.17577.

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Recently, the fast-food industry has witnessed an increase in adopting self-service technologies (SSTs) intended to offer customers increased convenience and efficiency. This study seeks to find out the factors influencing customer acceptance of SST in fast food restaurants in Melaka, Malaysia, using the Technology Acceptance Model. For that purpose, a structured questionnaire was presented to 350 customers of fast food and this data was analyzed by descriptive and inferential statistics. A test of the hypotheses revealed that perceived ease of use (PEOU) and perceived usefulness (PU) are high

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Ramadhani, Digita Desri, and Dedi Kurniawan. "The Effect of Mobile Banking Service Effectiveness in Improving Customer Transaction Convenience." Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis 12, no. 2 (2024): 140–48. https://doi.org/10.30871/jaemb.v12i2.8947.

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The aim of this research is to investigate how customer interest in using mobile banking services is influenced by benefits, trust, and simplicity of use., especially on the experiences and difficulties faced by customers in using online banking services, with a focus on online payments, online fund transfers, online shopping and account mutation history monitoring. There are two main uses of variables to conduct research with the details of dependent variables being customer interest, while independent variables include benefits, trust, and ease of use. This study employs a quantitative metho

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Bilgihan, Anil, Jay Kandampully, and Tingting (Christina) Zhang. "Towards a unified customer experience in online shopping environments." International Journal of Quality and Service Sciences 8, no. 1 (2016): 102–19. http://dx.doi.org/10.1108/ijqss-07-2015-0054.

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Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices and social media have enabled companies to enhance customers’ shopping experiences and their interaction with brands anytime, anywhere. The purpose of this paper is to develop a theoretical model for a unified online customer experience by drawing from related literature on consumer behavior in the online contexts. Design/methodology/approach – By synthesizing extant consumer behavior and e-commerce literature, this paper seeks further understanding of online customer experience

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Hasan Emon, Md Mehedi, Naznin Islam Nipa, and Sharmin Ara Chowdhury. "CUSTOMER ATTITUDES TOWARDS THE USE OF MOBILE BANKING APPLICATIONS OFFERED BY PRIVATE BANKS IN BANGLADESH." Socio Economy and Policy Studies 3, no. 2 (2023): 80–84. http://dx.doi.org/10.26480/seps.02.2023.80.84.

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This qualitative study explores the attitudes of customers towards the use of mobile banking applications offered by private banks in Bangladesh. The study aims to investigate perceived usefulness, ease of use, trust and security concerns, and the benefits of using mobile banking applications. Data was collected through interviews with 40 participants, and the findings were analyzed to identify common themes and patterns. The results indicate that the majority of participants perceive mobile banking applications as useful in facilitating their banking transactions and find them easy to use. Pa

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Nikougoftar, Mostafa, Seyed Abdollah Heydariyeh, and Farshad Faezi Razi. "Providing a Model for Digital Transformation of Customer Experience in Acquiring Insurance Services (Case Study: Asia Insurance)." International Journal of Innovation Management and Organizational Behavior 5, no. 1 (2025): 71–85. https://doi.org/10.61838/kman.ijimob.5.1.8.

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Objective: This study aims to develop a model for the digital transformation of customer experience in acquiring insurance services, focusing on identifying the causal, intervening, contextual, strategic, central phenomenon, and outcome factors involved in this transformation. Methods and Materials: The research employs a mixed-methods approach, utilizing both qualitative and quantitative data. The qualitative data were collected through interviews with 10 experts in the insurance industry, and analyzed using manual coding based on the grounded theory method with Strauss and Corbin’s systemati

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Khrais, Laith T., and Abdullah M. Alghamdi. "The Role of Mobile Application Acceptance in Shaping E-Customer Service." Future Internet 13, no. 3 (2021): 77. http://dx.doi.org/10.3390/fi13030077.

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Most retailers are integrating their practices with modern technologies to enhance the effectiveness of their operations. The adoption of technology aims to enable businesses to accurately meet customer needs and expectations. This study focused on examining the role of mobile application (app) acceptance in shaping customer electronic experience. A mixed method was adopted, in which qualitative data were collected using interviews, and quantitative data were gathered using the questionnaires. The results indicate that mobile app acceptance contributes to a positive customer experience while p

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Wufron, Wufron, Hedi Cupiadi, Deri Alan Kurniawan, Artika Dewi, and Sri Ayuni. "Virtual Account Performance on Student Satisfaction: An Analysis through Perceived Ease of Use and Usefulness." Ilomata International Journal of Management 6, no. 3 (2025): 1034–52. https://doi.org/10.61194/ijjm.v6i3.1493.

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This study examines the influence of the performance of Bank Negara Indonesia (BNI) Virtual Account (VA) on the satisfaction of Garut University students in paying Single Tuition Fees (UKT). This study uses a quantitative approach with Perceived Ease of Use and Perceived Usefulness as the variables analyzed to measure the influence on VA performance and user satisfaction. The purpose of this study is to find out how the perception of convenience and usability of VA affects student satisfaction. The results show that both the perception of ease of use and the perception of technology benefits c

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Iqbal, Tahir. "Best Customer Experience in E-Retailing." International Journal of Online Marketing 10, no. 2 (2020): 57–73. http://dx.doi.org/10.4018/ijom.2020040105.

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The main purpose of the research is to empirically test a model for assessing the association between outcomes as well as antecedents of online customer experience (OCE) in e-commerce websites in the case of KSA. The theoretical implications of customer online shopping behaviour have largely been discussed in the previously conducted studies however less consideration has been provided to the antecedents of e-retailing shopping and its effect on customer online shopping experience pertaining to KSA. The study has incorporated a quantitative method under which the data has been collected throug

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Syaifuddin, Syaifuddin, and Noor Aimi Mohamad Puad. "Digital Transformation at Bandung Wholesale Center: The Impact of Information Technology on Sales Performance and Experience." Applied Information System and Management (AISM) 8, no. 1 (2025): 71–78. https://doi.org/10.15408/aism.v8i1.45191.

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This study examines the impact of digital transformation on sales performance and customer experience in wholesale centers in Bandung, specifically focusing on the adoption of digital inventory management systems, electronic payment platforms, and mobile applications, including the use of TikTok and Instagram for digital marketing. The study aims to analyze how these technologies improve operational efficiency, transaction speed, and customer satisfaction in the wholesale sector. A mixed-method approach was used, combining qualitative and quantitative data. Qualitative data was obtained throug

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Ashok, Kumar Kalyanam. "Retail Optimization - Loss Prevention with Tech, Training Associates with Technology, Easy of Check out Amazon Just Walk Out." International Journal on Science and Technology 14, no. 1 (2023): 1–11. https://doi.org/10.5281/zenodo.14551782.

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The integration of technology, especially in loss prevention, employee training, and checkout processes, has significantly advanced retail optimization. This paper discusses some new technological solutions that are intended for improving loss prevention strategies related to retail environments, considering in particular automated surveillance, data analytics, and AI-powered detection systems. Additionally, technology use in associate training is reviewed, highlighting the benefits associated with interactive tools and virtual training modules that improve engagement and employee skill develo

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Alden, Sperico Michael, Nur Shuhadah Rosshahpudin, Siti Anis Adilah Tarmazi, Suria Sulaiman, and Najua Mohd Ali. "FOOD DELIVERY SERVICE: THE EFFECTS OF PERCEIVED QUALITY, PERCEIVED EASE OF USE AND PERCEIVED VALUE TOWARDS CUSTOMER SATISFACTION." Journal of Tourism, Hospitality and Environment Management 8, no. 32 (2023): 88–98. http://dx.doi.org/10.35631/jthem.832007.

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Consumers and distributors have benefited from the food industry just as much as food producers have. Nowadays, an online food delivery system is essential due to recent advances in the industry and the increased internet usage. Understanding the key success factors that contribute to sustainable growth and profitability in this space is essential for businesses looking to succeed in this rapidly evolving market. While there are many benefits to ordering food online, there are also several issues that need to be addressed. The objective of this study is to determine the critical success factor

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Putri, Nur Latifa Isnaini, Novy Fitria, and Istichomah Istichomah. "Digital Economy: Technology Acceptance Model Supports Indonesia's Sustainable Economy (Continuance Intention in Generation Z based on Customer Experience using Shopee)." Wiga : Jurnal Penelitian Ilmu Ekonomi 15, no. 1 (2025): 100–113. https://doi.org/10.30741/wiga.v15i1.1439.

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Data security and privacy are crucial points that must always be reviewed to ensure better data protection in the era of digitalization. How Generation Z can measure readiness and risks is a way to prepare individuals for engaging in online shopping/e-commerce activities. A marketing strategy called postmodern marketing is one of the company's efforts to gauge how Generation Z perceives their experience from using an e-commerce application. The objective of this study is to examine Generation Z's interaction with e-commerce applications in their everyday routines, emphasizing their perceived u

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Magdalena, Lena. "Implementation Chatbot for SMEs Using Artificial Intelligence Markup Language to Improve Customer Integration and Business Performance." Applied Information System and Management (AISM) 6, no. 2 (2023): 69–76. http://dx.doi.org/10.15408/aism.v6i2.31847.

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Chatbots have been extensively adopted to produce more positive customer experiences as customers now spend more time in digital surroundings. Despite the technological advancement and benefits of chatbots for client service, exploration of chatbot operations for small and medium-sized enterprises (SMEs) is limited. The absence of exploration explaining the struggles faced by SMEs contributes to the gap in SMEs’ chatbot adoption. This exploration determines the features and rudiments that fit with SMEs’ characteristics and their guests' interactions with chatbots. A mixed-methods approach is u

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Et. al., Dr Viral Bhatt ,. "An empirical study to evaluate factors affecting customer satisfaction on the adoption of Mobile Banking Track: Financial Management." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (2021): 5354–73. http://dx.doi.org/10.17762/turcomat.v12i10.5338.

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Researcher needs to drive the effect of factors like ease of use, mobile atmosphere, perceived responsive, image of bank, perceived security, perceived risk, performance benefits, social influence, and hedonic motivation towards mobile banking. Here researcher measure direct and indirect effects of factors influences. In this research, luenlufeuu trust and performance expectancy are consider as mediating variableu whereas innovative is crfuiseo as ctaerroitu moderating variable. The data was gathered from 251 users of mobile banking through structure questionnaire with seven point scale. Descr

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Guo, Chunrong, and Xiaodong Zhang. "The impact of AR online shopping experience on customer purchase intention: An empirical study based on the TAM model." PLOS ONE 19, no. 8 (2024): e0309468. http://dx.doi.org/10.1371/journal.pone.0309468.

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Augmented Reality (AR) offers a rich business format, convenient applications, great industrial potential, and strong commercial benefits. The integration of AR technology with online shopping has brought tremendous changes to e-commerce. The Technology Acceptance Model (TAM) is a mature model for assessing consumer acceptance of new technologies, and applying it to evaluate the impact of AR online shopping experiences on consumer purchase intention is an urgently needed area of research. Firstly, the typical applications of AR in online shopping were reviewed, and the connotations and experie

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Sikder, Abu Sayed, and Nicole Anae. "Transforming Takeaway Management: Enhancing Efficiency and Customer Experience through an Online Ordering System for Sydney's Takeaway Shops." International Journal of Imminent Science & Technology. 1, no. 1 (2010): 64–78. https://doi.org/10.70774/ijist.v1i1.13.

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The integration of online ordering systems within Sydney's takeaway industry represents a significant transformation in the way takeaway shops operate and cater to customer needs. This research explores the profound impact of these systems on operational efficiency and customer experiences, aiming to address critical gaps in understanding the barriers to adoption, streamline operations, and enhance customer satisfaction. Sydney's diverse culinary landscape hosts an array of takeaway shops serving various cuisines. The introduction of online ordering systems has ushered in a new era, allowing c

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Sawa, Hira, Rangga Prayoga, and Najwar Sopian. "ANALYSIS OF USAGE ACCEPTANCE OF MOBILE BANKING APPLICATIONS TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH." Educational Researcher Journal 1, no. 3 (2024): 14–27. https://doi.org/10.71288/educationalresearcherjournal.v1i3.17.

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This research aims to evaluate the factors that influence the behavior of the experience of using the livin application from Bank Mandiri. The approach used is the Technology Acceptance Model (TAM) model developed by Davis in 1989, with a focus on benefits and ease of use, as well as the addition of two external variables, namely security and compatibility. This model was tested empirically using survey data from Livin Application Users from Bank Mandiri. From the results of data analysis obtained during the research, the results show that the use of the Livin application from Bank Mandiri has

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Octalina, Lydia Ery, Anni Rahimah, and Zainul Arifin. "Exploring the Contingent Role of Effort Expectancy on Online Purchase Intention in E-commerce Application." Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management 16, no. 1 (2023): 144–61. http://dx.doi.org/10.20473/jmtt.v16i1.41398.

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Objective: This study examines the influence of hedonic and utilitarian values on perceived benefits and their impact on purchase intention by using effort expectancy as a moderating variable. Design/Methods/Approach: This study adopts a quantitative approach by employing a non-probability sampling technique to collect a sample of 175 respondents who had used the Shopee application in Malang. The data was analyzed using SmartPLS through the measurement model test (outer model) and structural model test. Findings: The results show that hedonic value and utilitarian value have a positive and sig

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Fadeli, Jasmine Vania, Genieyung Faraninda Sakanti Topan, Christian Haposan Pangaribuan, Danial Thaib, Emanuel Himawan Saptaputra, and Santo Tjhin. "COEXISTENCE OR REPLACEMENT? HOW ATTACHMENT TO PRINT AND PERCEIVED USEFULNESS SHAPE AUDIOBOOK ADOPTION." International Journal of Professional Business Review 9, no. 7 (2024): e04762. http://dx.doi.org/10.26668/businessreview/2024.v9i7.4762.

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Objective: The objective of this study is to investigate the factors influencing readers’ choice between audiobooks and physical books. The research focuses on how perceived ease of use and attachment to printed books affect the intention to adopt audiobook services. Theoretical Framework: The Technology Acceptance Model (TAM) is a prominent theory in the field of information systems that explains how users adopt new technologies. Method: For this research, the methodology comprises quantitative method, PLS-SEM analysis, and structural model evaluation. Data collection was carried out through

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Buenafe, Andrei, Job Elijeah Feliciano, John Josue Meguiso, Mark Vince Ivan Torre, Sophia Olaso, and Rowena Lunar. "Customer experience on cashless payment transactions in selected 3- star hotels in the City of Manila." Journal of Hospitality, Tourism & Cultural Research 1, no. 1 (2025): 20–38. https://doi.org/10.53378/jhtcr.353173.

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This research paper analyzes the importance of cashless payment transactions in selected 3-star hotels in the City of Manila, Philippines. Specifically, the study aimed to assess significant difference in the hotel guests’ frequent use of cashless payment based on their demographics, and their most used form of cashless payment. This paper also shows the considerations the guests have encountered as they use this mode of payment. Using correlational analysis, the study adapted the survey method administered to 300 hotel guests using QR code. The study used simple random sampling in the selecti

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Ayhün, Sena Erden, Bi̇lge Çavuşgi̇l Köse, and Erdal Aydin. "Determinants of Customers’ Intention to Use Online Food Delivery Services: A Study of Generation Z." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 21 (July 26, 2024): 1642–56. http://dx.doi.org/10.37394/23207.2024.21.134.

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The objective of the study is to investigate the determinants of the intention of Generation Z customers to use online food delivery services. In this direction, the study aimed to determine the structural relationships between perceived usefulness, perceived ease of use, price and time saving, hedonic motivation, attitude, and behavioral intention. PLS-SEM is used in research analysis. The sample consists of 428 Generation Z customers. Findings obtained as a consequence of the research revealed that perceived ease of use, price and time-saving benefits, and hedonic motivation have positive ef

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Fareed, Ismail, Ahmad, Ghazali, Hazrina, Chen Hui, Tan, and Nur Farrah Ain Mahmud. "Perceived Benefits and Cost-Benefit Perspectives on Service Digitalization: A Preliminary Study among Fine Dining Restaurants in Bukit Jalil and Bukit Bintang, Kuala Lumpur." International Journal of Research and Innovation in Social Science IX, no. IV (2025): 1986–2016. https://doi.org/10.47772/ijriss.2025.90400150.

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Digitalization continues to shape various industries, including the food and beverage sector, it is crucial for fine-dining establishments to understand and leverage its potential benefits. The process of transforming customer service into a digital experience that creates a paperless environment is known as service digitalization. Previous studies on service digitalization in Malaysia have concentrated on quick-service restaurants and online food delivery systems, with limited attention given to the unique context of fine dining restaurants. Moreover, the prior studies have mainly concentrate

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Alisha, Edile Lobo, and Delrose Noronha Sonia. "Review on Factors Affecting Digital Citizen Experience While Using Online Government Services." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 7, no. 3 (2023): 35–61. https://doi.org/10.5281/zenodo.8183898.

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<strong>Purpose: </strong><em>The Digital Citizen Experience is the Interaction between the government and citizens via various channels that generate mutual value. Governments can create meaningful experiences for individuals, communities, and businesses by merging organizing ideas and user experiences. As a result, value propositions and trust are created. Citizens and Government benefit from digital interactions in public services. These interactions assist municipalities in simplifying the citizen experience and engaging the community while ensuring public service continuity in times of cr

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Clara, Catharina. "Dimensions of Omnichannel Retail Quality on Customer Satisfaction and Loyalty." Journal of International Conference Proceedings 6, no. 2 (2023): 44–57. http://dx.doi.org/10.32535/jicp.v6i2.2348.

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The shift in consumer shopping from offline to online, and then to a hybrid of the two, combining the benefits of each to overcome the disadvantages of both. This study focuses on the dimensions of omnichannel retail quality. The emphasis is on analyzing consumer behavior in offline, online, and combined omnichannel retail channels. The rapid growth of this retail channel is due in part to the ease and security of payment, though there are still those who use the cash-on-delivery system. The methods employed include a review of the literature on omnichannel research articles, consumer surveys,

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Md Sabri, Sabiroh, Nursyamilah Annuar, Nurul Labanihuda Abdull Rahman, Sharifah Khairol Musairah Syed Abdul Mutalib, Hasyeilla Abd Mutalib, and Iwan Kurniawan Subagja. "The E-Service Quality of E-Commerce Websites: What Do Customers Look For?" Jurnal Intelek 17, no. 1 (2022): 257. http://dx.doi.org/10.24191/ji.v17i1.16131.

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The introduction of information technology has changed the way people deal with businesses especially when buying products. People can select and buy their desired products at anytime and anywhere using an e-commerce website. They can easily pay using credit cards or mobile payment options on the e-commerce website. The e-commerce website plays a vital role in determining customer satisfaction and loyalty towards a business. However, e-commerce website developers sometimes face some difficulties as they need to consider the e-commerce website features that could satisfy the customers’ needs be

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Darvin Krisnajaya and Yeni Ariesa. "The Influence of Interest in Using M-Banking on the Gen-Z Generation." International Journal of Scientific Multidisciplinary Research 2, no. 8 (2024): 1063–78. http://dx.doi.org/10.55927/ijsmr.v2i8.11114.

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The aim of this research is to determine the influence of interest in using m- banking on generation Z. Mobile banking is a bank payment transaction service that allows customers to carry out various transactions using smartphones. Generation Z manages their money using mobile banking which provides ease of access, greater control over personal finances, and a more efficient and secure banking experience. Data collection was carried out through primary and secondary data. Data collection through interviews, questionnaires and documentation studies. The research method uses quantitative methods

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Riedel, Aimee, and Rory Francis Mulcahy. "Does more sense make sense? An empirical test of high and low interactive retail technology." Journal of Services Marketing 33, no. 3 (2019): 331–43. http://dx.doi.org/10.1108/jsm-12-2017-0435.

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Purpose The purpose of this paper is to provide insight into whether “more sense makes sense” when attempting to encourage consumers to purchase retail products using technology; that is, does engaging senses in addition to visual and aural senses, such as haptic touch, through interactive retail technology lead to an easier and more enjoyable consumption experience of retail products for consumers, while also enhancing service provider outcomes? To test this assumption (“more sense makes sense”), this study empirically examines whether differences are present in the consumer experience (usefu

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Sandhya, Rani Koppanathi. "Low-Code/No-Code Tools for Salesforce Integration Development." Journal of Scientific and Engineering Research 8, no. 6 (2021): 197–205. https://doi.org/10.5281/zenodo.13753044.

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Over the last couple of years, low-code/no-code development is gaining increased interest for its potential to speed up application creation with less direct coding. In specific, these platforms have experienced high value for merging advanced Customer Relationship Management (CRM) systems such as Salesforce that generally involve flawless communication with many third-party apps. This paper explores the use of Low-code no code tools for Salesforce Integration/Development, their features and advantages as well as caveats. This study aims to provide insights into how Low-code no code tools can

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Sembiring, Friscilya, Susi Sarumpaet, and Mega Metalia. "UTAUT model in explaining intentions and actual behavior of e-accounting users: A literature review." Asian Journal of Economics and Business Management 3, no. 1 (2024): 510–15. http://dx.doi.org/10.53402/ajebm.v3i1.421.

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The rapid integration of information technology in Indonesia has led to a notable dependence on technological solutions, notably e-accounting, within business operations. However, many Micro, Small, and Medium Enterprises (MSMEs) continue to rely on manual processes, highlighting the need to understand factors influencing the adoption of e-accounting. Utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) model, this study aims to examine the impact of performance expectancy, effort expectancy, social influence, and facilitating conditions on the intention to use e-accounting

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TRAN, Anh Viet, and Bui Thanh KHOA. "GENERATION Z CUSTOMERS’ ONLINE OUTBOUND TOURISM BOOKING INTENTION IN VIETNAM: EXTENDING THE TECHNOLOGY ACCEPTANCE MODEL WITH INTERCULTURAL COMPETENCE." Geojournal of Tourism and Geosites 60, no. 2 supplement (2025): 1119–27. https://doi.org/10.30892/gtg.602spl09-1485.

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This study explored the factors influencing Generation Z (Gen Z) customers' intentions to book outbound tourism online in Vietnam. Recognizing Gen Z as digital natives and a pivotal demographic, especially within Vietnam's rapidly expanding digital and outbound tourism sectors, this research aimed to comprehensively understand their online booking behaviors. The theoretical framework was built upon the Technology Acceptance Model (TAM), which was extended to include intercultural competence as a crucial external variable. This integration allowed for an examination of how perceived usefulness,

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Hakeem, Ghozian, and Ririn Tri Ratnasari. "PENGARUH PERCEIVED EASE OF USE PADA APLIKASI M-BANKING BANK UMUM SYARIAH DENGAN TRUST SEBAGAI VARIABEL INTERVENING." Jurnal Ekonomi Syariah Teori dan Terapan 8, no. 6 (2021): 696. http://dx.doi.org/10.20473/vol8iss20216pp696-705.

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ABSTRAKPenelitian ini bermaksud untuk mengetahui pengaruh variabel perceived ease of use terhadap behavioral intention dengan trust sebagai variabel intervening pada penggunaan aplikasi m-banking bank umum syariah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode path analysis dan melibatkan 50 responden yang merupakan nasabah salah satu bank umum syariah sekaligus pengguna aplikasi m-banking bank yang bersangkutan dengan metode purposive sampling secara online, serta menggunakan metode analisis jalur dengan program AMOS untuk mengolah data. Hasil penelitian menunjukkan bahwa pe

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Skynyrd and Suwarno. "Analysis Acceptance of XYZ Company Digital Membership Using Technology Acceptance Model." International Journal Software Engineering and Computer Science (IJSECS) 5, no. 1 (2025): 190–203. https://doi.org/10.35870/ijsecs.v5i1.3496.

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The current study explores the acceptance of XYZ Company’s digital membership program in the light of the Technology Acceptance Model (TAM). The objective is to find some key values that predict user adoption, focusing mainly on the predictors of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) in behavioral intention (BI). Data was collected from 378 respondents and Structural Equation Modeling (SEM) was used on the data obtained. The data provides evidence for the significant effects of PU and PEOU on BI as expected, underlining how important these constructions are to influence us

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Liu, Yang, Qi Li, Tudor Edu, Laszlo Jozsa, and Iliuta Costel Negricea. "Mobile shopping platform characteristics as consumer behavior determinants." Asia Pacific Journal of Marketing and Logistics 32, no. 7 (2019): 1565–87. http://dx.doi.org/10.1108/apjml-05-2019-0308.

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Purpose The purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on impulsive buying. Design/methodology/approach Mobile shopping platform characteristics were grouped into five dimensions: information, entertainment, personalization, visuality and economic benefits, and integrated in a model built on the Stimulus-organism-response theory to evaluate the influence on arousal (excitement) and pleasure, the relationship between arousal and pleasure and their impact on impulsive buyin

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Mozgova, G. V., O. O. Petriaiev, and A. S. Knysh. "Using the Sitniks CRM Software in Small Commodity Business." Business Inform 5, no. 520 (2021): 146–52. http://dx.doi.org/10.32983/2222-4459-2021-5-146-152.

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The article is aimed at defining the feasibility of using the Sitniks CRM software for small commodity businesses, examining its compliance with the standard and the main competitive advantages among such products. Analyzing and generaling the scientific works of many scholars, the positive impact of high-quality information provision on the activities of the enterprise is proved. However, despite the obvious benefit of using automation systems, a bigger share of Ukrainian entrepreneurs do not use CRM systems (Customer Relationship Management systems) either due to lack of awareness or unsucce

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Younus, Muhammad, Achmad Nurmandi, Suswanta Suswanta, and Abdul Rehman. "Analyzing Delivery Area/Zone Tagging Techniques Within Fulfillment Centres For Last Mile Delivery Orders." Journal of World Science 2, no. 7 (2023): 932–45. http://dx.doi.org/10.58344/jws.v2i7.340.

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Last-mile delivery in e-commerce logistics is crucial and difficult, affecting consumer happiness and operational efficiency. Fulfillment centers use delivery area/zone marking to ease this operation. This study examines fulfillment center methods for optimizing last-mile delivery orders. This research first examines delivery area/zone labeling methods. These methods break geographical regions into smaller manageable parts for resource allocation and route optimization. Grid-based zoning, distance-based tagging, and contemporary machine learning methods for dynamic and adaptive zone identifica

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Natalia, Vivi, Agung Stefanus Kembau, Julius Sutrisno, and Julia Loisa. "FROM PERCEPTIONS TO ADOPTION: ANALYZING BLU BCA DIGITAL THROUGH THE LENS OF THE TECHNOLOGY ACCEPTANCE MODEL." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 12, no. 2 (2025): 576–98. https://doi.org/10.35794/jmbi.v12i2.56739.

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The rapid advancement of information and communication technology has transformed interactions with financial institutions, particularly through digital or branchless banking. Bank Central Asia (BCA), a leading private bank, has introduced Blu BCA Digital, a digital banking application designed to meet the growing demand for convenient banking solutions. Despite its promising features, Blu BCA Digital faces significant challenges due to the increasing number of competing digital banking platforms. This study aims to assess users' intentions to adopt Blu BCA Digital using the Technology Accepta

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Kim, Min-Sook. "Multiple User Switching Intention of Simple Payment Service (SPS): Focusing on Korean Generation Z." International Academy of Global Business and Trade 19, no. 3 (2023): 71–89. http://dx.doi.org/10.20294/jgbt.2023.19.3.71.

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Purpose - Previous research on SPS (Simple Payment Service) includes studies focusing on the intention to adopt or to continue use. Therefore, there is a limitation in explaining the motivation of multiple users among Generation Z that have already adopted SPS. This study focuses on examining the factors affecting the switching intention of multiple users among Generation Z from one SPS to another based on the PPM (push, pull and mooring) model. Design/Methodology/Approach - This study applied the PPM model to explain the switching intention of multiple users. A total of 235 university s

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Ysmin, Nieto Cruz. "Cardless Automated Teller Machine Access on the Improvement of Banking Service of Land Bank of the Philippines." International Journal of Novel Research in Marketing Management and Economics 10, no. 3 (2023): 68–81. https://doi.org/10.5281/zenodo.10417213.

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<strong>Abstract:</strong> In an effort to improve accessibility and convenience in the quickly changing banking sector, this research looks into the introduction of ATM accounts without physical cards in the Philippines. The study examines the problems with traditional ATMs, namely card theft and illegal access, in light of the unprecedented rise in the number of people in the Philippines utilizing formal financial services. The use of mobile apps and biometric authentication in conjunction with cardless ATM accounts is suggested as a way to increase security and expedite transactions. It emp

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Aslam, Farhan. "The Benefits and Challenges of Customization within SaaS Cloud Solutions." American Journal of Data, Information and Knowledge Management 4, no. 1 (2023): 14–22. http://dx.doi.org/10.47672/ajdikm.1543.

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Purpose: Software as a Service (SaaS) cloud solutions have gained popularity due to their scalability, cost-effectiveness, and ease of deployment. Customization within SaaS offerings allows businesses to tailor applications to meet their specific needs, enhancing user experiences and overall efficiency. This article examines the benefits and challenges of customization within SaaS cloud solutions. We explore how customization empowers organizations to address unique requirements, streamline workflows, and gain a competitive edge. Additionally, we discuss the potential drawbacks, such as increa

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Alhassan, Muftawu Dzang, Emmanuel Awuni Kolog, and Richard Boateng. "Effect of gratification on user attitude and continuance use of mobile payment services: a developing country context." Journal of Systems and Information Technology 22, no. 4 (2020): 353–80. http://dx.doi.org/10.1108/jsit-01-2020-0010.

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Purpose This study aims to investigate the gratifications driving the attitude and continuance use of mobile payment services in developing country context, such as Ghana. Also, the moderating effect of income and education on gratifications and attitude of users is explored. Design/methodology/approach Data was collected from conveniently sampled 361 users of mobile payment services in Ghana. A questionnaire, which mainly contains five-point Likert scale questions, was used to collect the data. The study adopted the Uses and Gratification (U&G) theory, where income and education were used

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Fauziah., Ade Ahmal, Aqila Ulya Nisa., Lisna Nur Vinawati., Vera Yunita., and Yudi Prastyo. "Implementing Digital Marketing in an E-Commerce Company: A Case Study on the Development of an Online Shop for Men’s Chino Pants." International Journal of Research and Innovation in Social Science IX, IIIS (2025): 4290–300. https://doi.org/10.47772/ijriss.2025.903sedu0305.

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Arzanka Store is an online store that provides various men’s fashion such as chinos, men’s formal pants, sirwal pants, and quality men’s shirts at affordable prices. We focus on providing comfortable, stylish, and suitable products for various occasions. As a reseller, we work with trusted suppliers to ensure that every pair of chinos we sell meets the best quality standards. The main types of products sold by Arzanka Store are long chinos and short chinos. Before using digital advertising, Arzanka Store focused on word-of-mouth marketing and utilizing social media such as through regular post

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Al-Hajri, Salim, Abdelghani Echchabi, Mohammed Mispah Said Omar, and Abdullah Mohammed Ayedh. "Investigating Online Social Media Network Acceptance in the Tourism and Hospitality Industry in Oman." Research in World Economy 12, no. 2 (2021): 218. http://dx.doi.org/10.5430/rwe.v12n2p218.

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In the emerging tourism and hospitality industries such as that of Oman, companies can market their services and products using the Social Media Networks (hereafter SMNs) and engage customers to identify their requirements online. Oman recognizes the benefits of SMNs in the tourism and hospitality industry and it has made major efforts to ensure the success of this newly introduced industry like its neighboring country the United Arab Emirates (hereafter UAE). Even though, the hospitality industry is vital to the economy of Oman, the Omani hospitality industry continues employing the conventio

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Yen, Yuen Yee, and Dianne Goh Ming Hui. "Influencing mobile banking acceptance among consumers in Malaysia." Asian Economic and Financial Review 13, no. 11 (2023): 789–800. http://dx.doi.org/10.55493/5002.v13i11.4865.

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The adoption of mobile banking in Malaysia is low despite the government’s efforts to digitalize the national banking system. Malaysian citizens are uncomfortable embracing mobile banking due to the absence of adequate knowledge-based trust. As only 54.2% of Malaysians are willing to adopt mobile banking in daily life, this research was conducted to boost mobile banking acceptance. This study empirically investigates attributes influencing mobile banking acceptance in Malaysia. New attributes of mobile banking acceptance, such as perceived competence, perceived benevolence and perceived integr

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Febrianti, Eka Lia, Ilwan Syafrinal, and Agus Suryadi. "IMPLEMENTATION OF ANGULAR JS FRAMEWORK IN DESIGN WEB-BASED ADMISSION SYSTEM APPLICATION." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 9, no. 3 (2023): 496–500. http://dx.doi.org/10.33330/jurteksi.v9i3.2493.

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Abstract: Technology is able to digitize human work that was originally manual to become automatic and of course takes less time and better accuracy compared to results done by humans. But there are still many companies that have not implemented this technology. The use of the AngularJS framework in web application development has proven to be effective in enhancing the user experience and ease of development. In addition, the application of Agile methods in the application development process can provide the flexibility and adaptability needed to deal with frequent changes in requirements. Th

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Sun, Yujia. "Analyzing The Phenomenon of VR Shopping Based on SWOT Analysis." BCP Business & Management 43 (March 24, 2023): 73–80. http://dx.doi.org/10.54691/bcpbm.v43i.4624.

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People and businesses are becoming more interested in VR shopping as online shopping grows. The goal of this research was to examine the benefits, drawbacks, possibilities, and risks of virtual reality buying, as well as how perceived ease of use (PPEOU) and usefulness (PU) influence consumers' behavioral intentions. This paper used the method of SWOT analysis and came to several conclusions. That is, VR shopping has some strengths. Firstly, it is convenient, which is related to PEOU and PU. Additionally, it strongly affects behavioral intention. Secondly, it is enjoyable, allowing customers t

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