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Books on the topic 'Brand capita'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Gilmore, Fiona. Brand warriors China: Creating sustainable brand capital. Profile Books, 2003.

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2

Schumann, Mark. Brand for Talent. John Wiley & Sons, Ltd., 2009.

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3

Ruzzier, Maja Konecnik. Startup branding funnel: Find your perfect brand-market fit to hack your growth. Meritum, 2015.

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4

Group, Bernard Hodes, ed. The employer brand: Keeping faith with the deal. Gower, 2009.

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5

Perrey, Jesko. Retail marketing and branding: A definitive guide to maximizing ROI. 2nd ed. Wiley, 2013.

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6

Durakova, Irina, Svetlana Pugach, Aleksandra Mitrofanova, et al. HR Management in Russia: the Policy of diversity and inclusiveness. Book 10. INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1876366.

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The monograph contains the results of research concerning, firstly, the specifics of the formation of the strategy and policy of personnel diversity, the specifics of youth as an object of diversified personnel management; issues of discrimination of employees in the workplace. Secondly, the promotion of scientific thought in the development of a productive model of hybrid employment, solving the problems of motivational HR diversity of public civil servants; determining the prospects for a rational balance of freedom and security in the modern world; presenting a new paradigm for combining wo

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7

BRAND WARRIORS CHINA: CREATING SUSTAINABLE BRAND CAPITAL. PROFILE, 2003.

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8

Riddle, A. G. Alice Brand: A Romance Of The Capital. Kessinger Publishing, LLC, 2007.

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9

Riddle, A. G. Alice Brand: A Romance Of The Capital. Kessinger Publishing, LLC, 2007.

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10

Riddle, A. G. Alice Brand a Romance of the Capital. Creative Media Partners, LLC, 2022.

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11

Rosethorn, Helen. Employer Brand: Keeping Faith with the Deal. Taylor & Francis Group, 2017.

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12

Kapur, Jyotsna. Politics of Time and Youth in Brand India: Bargaining with Capital. Anthem Press, 2013.

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13

Kapur, Jyotsna. Politics of Time and Youth in Brand India: Bargaining with Capital. Anthem Press, 2014.

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14

Kapur, Jyotsna. Politics of Time and Youth in Brand India: Bargaining with Capital. Anthem Press, 2013.

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15

Uperesa, Lisa. Gridiron Capital. Duke University Press, 2022. http://dx.doi.org/10.1215/9781478022701.

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Since the 1970s, a “Polynesian Pipeline” has brought football players from American Sāmoa to Hawaii and the mainland United States to play at the collegiate and professional levels. In Gridiron Capital Lisa Uperesa charts the cultural and social dynamics that have made football so central to Samoan communities. For Samoan athletes, football is not just an opportunity for upward mobility; it is a way to contribute to, support, and represent their family, village, and nation. Drawing on ethnographic fieldwork, archival research, and media analysis, Uperesa shows how the Samoan ascendancy in foot

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16

Theis, Sebastian. Attracting High Quality Human Capital by the Value of a Company Brand. GRIN Verlag GmbH, 2010.

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17

The Politics Of Time And Youth In Brand India Bargaining With Capital. Anthem Press, 2013.

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18

Rosethorn, Helen. Employer Brand: Keeping Faith with the Deal. Taylor & Francis Group, 2016.

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19

Rosethorn, Helen. Employer Brand: Keeping Faith with the Deal. Taylor & Francis Group, 2016.

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20

Wickstrom, Maurya. Performing Consumers: Global Capital and Its Theatrical Seductions. Taylor & Francis Group, 2006.

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21

Wickstrom, Maurya. Performing Consumers: Global Capital and Its Theatrical Seductions. Taylor & Francis Group, 2006.

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22

Wickstrom, Maurya. Performing Consumers: Global Capital and Its Theatrical Seductions. Taylor & Francis Group, 2006.

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23

Thomson, Kevin. Emotional Capital: Maximising the Intangible Assets at the Heart of Brand and Business Success. Capstone, 2000.

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24

Andjelic, Ana. Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands. Taylor & Francis Group, 2020.

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25

Andjelic, Ana. Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands. Taylor & Francis Group, 2020.

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26

Andjelic, Ana. Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands. Taylor & Francis Group, 2020.

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27

Ingram, Andrew, and Mark Barber. An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium. Wiley, 2005.

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28

Jennewein, Klaus. Intellectual Property Management. Springer, 2008.

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29

Jennewein, Klaus. Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation (Contributions to Management Science). Physica-Verlag Heidelberg, 2004.

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30

Jennewein, Klaus. Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation. Springer London, Limited, 2006.

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31

Wickstrom, Maurya. Performing Consumers: Global Capital and Its Theatrical Seductions. Taylor & Francis Group, 2006.

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32

Performing Consumers: Global Capital and Its Theatrical Seductions. Routledge, 2006.

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33

Performing Consumers: Global Capital and Its Theatrical Seductions. Routledge, 2006.

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34

Wickstrom, Maurya. Performing Consumers: Global Capital and Its Theatrical Seductions. Taylor & Francis Group, 2006.

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35

Wickstrom, Maurya. Performing Consumers: Global Capital and Its Theatrical Seductions. Taylor & Francis Group, 2006.

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36

Gerace, Tom. Video Leadership Seminars: Managing Advertising & Marketing Budgets - Best Practices and Uses of Capital for Brand Building (Video Leadership Seminars). ReedLogic, 2006.

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37

Spillecke, Dennis, and Jesko Perrey. Retail Marketing and Branding. Wiley & Sons, Incorporated, John, 2012.

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38

Spillecke, Dennis, and Jesko Perrey. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. Wiley & Sons, Limited, John, 2013.

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39

Spillecke, Dennis, and Jesko Perrey. Retail Marketing and Branding. Wiley & Sons, Incorporated, John, 2011.

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40

Spillecke, Dennis, and Jesko Perrey. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. Wiley & Sons, Incorporated, John, 2011.

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41

Spillecke, Dennis, and Jesko Perrey. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. Wiley & Sons, Incorporated, John, 2011.

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42

Spillecke, Dennis, and Jesko Perrey. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. Wiley & Sons, Limited, John, 2015.

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43

Spillecke, Dennis, and Jesko Perrey. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. Wiley & Sons, Limited, John, 2012.

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44

Maslon, Laurence. Every Home’s a First Night. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780199832538.003.0006.

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The technological advance of the long-playing record allowed up to 45 minutes of a Broadway score to be heard by home listeners; this innovation intersected with the increased narrative imperatives of the post-Oklahoma! musical and forever changed what a cast album could accomplish. The commodity of the cast album exploded in homes across America as RCA Victor, Decca, Capitol, and Columbia Records all vied for the trophy of recording a Broadway show, setting up an arena of intense competition. The Columbia recordings of both Kiss Me, Kate and South Pacific on the brand-new LP format in the lat

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45

Busch, Danny, and Guido Ferrarini, eds. European Banking Union. 2nd ed. Oxford University Press, 2020. http://dx.doi.org/10.1093/law/9780198827511.001.0001.

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Abstract This second edition analyses the implications of the Single Supervisory Mechanism (SSM) and the Single Resolution Mechanism (SRM) for banks in Europe. It reflects the experience in practice of this regime both economically and legally. It provides reflection on the efficacy and problems with the central banking regulatory regime. There are new chapters on capital adequacy, fit and proper testing under the SSM, and deposit guarantee schemes. A further additional chapter considers the impact of the Bank Resolution and Recovery Directive (BRRD) and its interaction with the Single Resolut

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46

Jones, Geoffrey. Poisoned Earth. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198706977.003.0003.

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The chapter examines green business during the 1960s and 1970, decades of new environmental awareness. In organic food natural beauty, a number of commercially viable green businesses and brands began to be built, and distribution channels created. There was significant innovation in wind and solar energy in the wake of the first oil crises although they remained marginal in the energy industry. Green entrepreneurs still faced huge obstacles finding both capital and consumers. In the case of the capital-intensive solar energy business, the main solution was to sell start-ups to cash-rich oil c

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47

Hennart, Jean‐François. Theories of the Multinational Enterprise. Edited by Alan M. Rugman. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199234257.003.0005.

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This article provides a critical survey of some of the theories that have sought to explain why multinational enterprises (MNEs) exist, with special emphasis on the transaction costs/internalization approach. While scholars have quibbled over the definition of an MNE (and whether it ought to manufacture in at least two countries to qualify for that title), this article defines it as a private institution that organizes, through employment contracts, interdependencies between individuals located in more than one country. Hence a domestic manufacturer who contracts at arm's length with local dis

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48

Smyth, J. E. The Fourth Warner Brother. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190840822.003.0002.

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Bette Davis crafted her career in opposition to conventional images of femininity, battling for equal treatment and pay, and by the end of the 1930s, the media, her fans, and the Hollywood industry itself paid tribute to “Queen Bette.” While Harry, Sam, and Jack Warner concealed their repressive studio practices behind the mask of a family brand, as “the fourth Warner Brother” Davis shrewdly promoted filmmaking’s capacity for transparency, realism, and equality, from her public contract dispute in 1936 to her unconventional roles and off-screen persona. While a number of actresses kept their d

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49

Summers, Brandi Thompson. Black in Place. University of North Carolina Press, 2019. http://dx.doi.org/10.5149/northcarolina/9781469654010.001.0001.

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While Washington, D.C., is still often referred to as “Chocolate City,” it has undergone significant demographic, political, and economic change in the last decade. In D.C., no place represents this shift better than the H Street corridor. In this book, Brandi Thompson Summers documents D.C.’s shift to a “post-chocolate” cosmopolitan metropolis by charting H Street’s economic and racial developments. In doing so, she offers a theoretical framework for understanding how blackness is aestheticized and deployed to organize landscapes and raise capital. Summers focuses on the continuing significan

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50

Albright, Andrea. Authority Catalyst: The Proven Strategy to Create a High-End Authority Brand to Raise Capital, Attract Top Media Publicity, and Be Spotlighted on the Global Stage. Beverly Hills Publishing, 2021.

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