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1

Gunelius, Susan. Building brand value the Playboy way. Palgrave Macmillan, 2009.

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2

Gunelius, Susan. Building brand value the Playboy way. Palgrave Macmillan, 2009.

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3

Segreto, Luciano. European business and brand building. P.I.E. Peter Lang, 2011.

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4

Gunelius, Susan. Building brand value the Playboy way. Palgrave Macmillan, 2009.

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5

Warshavsky, Shmuel. La-lekhet ʻim logo. Yediʻot aḥaronot, 2005.

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6

Guo, Rui. Guo wai pin pai zai Zhongguo de zhuan hua yan jiu: Zhi du li lun shi jiao = The transformation of a foreign brand in China : an institutional perspective. Zhongguo di zhi da xue chu ban she you xian ze ren gong si, 2013.

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7

Trung tâm thông tin thương mại (Vietnam), ред. Thương hiệu Việt Nam hội nhập WTO =: Vietnam's brand integrated in to WTO. Bộ công thương, Trung tâm thông tin thương mại Việt Nam, 2007.

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8

PLC, Euromonitor, ed. Directory of consumer brands and their owners, 1998, Latin America. Euromonitor plc, 1998.

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9

PLC, Euromonitor, ed. Directory of consumer brands and their owners, 1998, Europe. 3rd ed. Euromonitor plc, 1998.

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10

Roscoe, David. The value of brands. Films for the Humanities & Sciences, 2004.

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11

Ruzzier, Maja Konecnik. Startup branding funnel: Find your perfect brand-market fit to hack your growth. Meritum, 2015.

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12

Lê, Tiến Dũng. Trang vàng thương hiệu, nhãn hiệu mạnh Việt Nam. Nhà xuất bản Văn hóa-thông tin, 2009.

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13

Oslavsʹkyĭ, Bohdan. 10 uspishnykh ukraïnsʹkykh brendiv. Discursus, 2017.

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14

Nhà xuất bản Thông tấn., ред. Thương hiệu và sản phẩm Việt Nam thời hội nhập =: Vietnam trade and product of integrated period. Nhà xuất bản Văn hóa thông tin, 2007.

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15

Klein, Naomi. No logo: Taking aim at the brand bullies. Knopf, 2000.

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16

Klein, Naomi. No logo: Taking aim at the brand bullies. Knopf Canada, 2000.

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17

Foro de Marcas Renombradas Españolas. Atlas de las marcas líderes españolas: Atlas of the leading brands of Spain. Foro de Marcas Renomabradas Españolas, 2013.

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18

Foro de Marcas Renombradas Españolas., ed. Las marcas renombradas españolas: Un activo estratégico para la internacionalización de España. McGraw-Hill, 2002.

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19

Fang, Qing. Xinjiapo pin pai: Rang Xinjiapo zou xiang shi jie = Supper brand Singapore. Xinjiapo qing hua guo ji ji tuan, 2011.

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20

Klein, Naomi. No logo: Taking aim at the brand bullies. Picador, 2000.

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21

Hausman, Carl. How do you spell Häagen-Dazs?: The how to say it spelling dictionary of brands, companies, places and products. Prentice Hall Press, 2002.

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22

Donoho, Annette. Buy American: Who owns what in the United States. A. Donoho, 1991.

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23

Klein, Naomi. No logo: No space, no choice, no jobs : taking aim at the brand bullies. Flamingo, 2000.

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24

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Vintage Canada, 2009.

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25

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Vintage Canada, 2000.

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26

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Picador USA, 1999.

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27

Breitbarth, Wayne. The power formula for LinkedIn success: Kick-start your business, brand, and job search. Greenleaf Book Group Press, 2011.

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28

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Picador USA, 2000.

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29

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Vintage Canada, 2000.

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30

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Picador USA, 2000.

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31

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Picador USA, 2000.

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32

Schmidt, James M. Lincoln's Labels. Edinborough Press, 2009.

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33

Liu, Jun, and Shuang Liang. ??????????: Brand Image Design of Small & Micro Enterprises. LONGMAN PRESS LTD, 2021.

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34

Minsky, Laurence, and Ilan Geva. Global Brand Management: A Guide to Developing, Building and Managing an International Brand. Kogan Page, Limited, 2019.

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35

Minsky, Laurence, and Ilan Geva. Global Brand Management: A Guide to Developing, Building and Managing an International Brand. Kogan Page, Limited, 2019.

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36

BRAND WARRIORS CHINA: CREATING SUSTAINABLE BRAND CAPITAL. PROFILE, 2003.

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37

Ravens, Christina. Internal Brand Management in an International Context. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2013.

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38

Segreto, Luciano, Hubert Bonin, Carles Manera, and Andrzej K. Kozminski. European Business and Brand Building. Lang AG International Academic Publishers, Peter, 2012.

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39

Gichuru, Onesmus W. Customer-Centric DNA : Bridging Brand-Customer Gap: Leading 'SMART' Enterprises. Independently Published, 2019.

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40

Asian brand strategy: Building and sustaining strong global brands in Asia. 2nd ed. Palgrave Macmillan, 2015.

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41

Gunelius, Susan. Building Brand Value the Playboy Way. Palgrave Macmillan, 2009.

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42

Gunelius, Susan. Building Brand Value the Playboy Way. Palgrave Macmillan, 2009.

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43

Schwass, Joachim, and Anne-Catrin Glemser. Wise Family Business: Family Identity Steering Brand Success. Palgrave Macmillan, 2016.

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44

Internal Brand Management in an International Context Innovatives Markenmanagement. Springer-Verlag Berlin and Heidelberg GmbH &, 2013.

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45

America's Greatest Brands: America's Most Treasured and Enduring Brands. America's Greatest Brands, 2017.

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46

Kotler, Philip. Think ASEAN! Rethinking Marketing toward ASEAN Community 2015. McGraw-Hill Education (Asia), 2006.

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47

Kotler, Philip. Think ASEAN! Rethinking Marketing toward ASEAN Community 2015. McGraw-Hill Education (Asia), 2006.

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48

A-Z of UK brands. 2nd ed. Euromonitor Publications, 1990.

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49

Style & Substance: How to Create a Compelling Brand. SheBrand, Inc., 2018.

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50

America's Greatest Brands: An Insight into Many of America's Strongest and Most Trusted Brands. America's Greatest Brands, 2014.

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