Log in

Relevant bibliographies by topics / Brand enterprises / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Brand enterprises.

Dissertations / Theses on the topic 'Brand enterprises'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Brand enterprises.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Babb, Kara C. "Research of China’s Private Enterprises and Brands on a Global Background." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306387641.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Івашова, Н. В. "Структура бренду промислового підприємства". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17021.

Full text

Abstract:

Проведений аналіз наукових публікацій виявив, що існуючі моделі створення брендів не враховують специфіки промислового маркетингу і потребують певної адаптації та уточнення. Тому нами запропоновано розглядати перелік складових елементів бренду підприємства, що виготовляє продукцію промислового призначення, на основі визначення джерел асоціацій бренду з точки зору сприйняття його споживачами. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/17021

APA, Harvard, Vancouver, ISO, and other styles

3

Lundgren, Tintin, and Anna Mossberg. "Rebrandingprocessen i ett småföretag : En fallstudie av ett svenskttextilföretag." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14665.

Full text

Abstract:

I takt med teknologisk utveckling och alltmer homogena produkter ökar konkurrensen mellan företag. Företag satsar på att bygga ett starkt varumärke eftersom detta kan bidra till differentiering samt konkurrenskraft. En alltmer förekommande marknadsföringsstrategi som används i syfte för att öka ett bolags relevans är så kallad rebranding. Detta kan innebära förändringar såsom ny grafisk profil eller bearbetning av företagets värderingar. Att genomgå en rebranding är en riskfylld process där många verksamheter misslyckas eftersom det krävs mycket tid och resurser, och där framgången ligger i mo

APA, Harvard, Vancouver, ISO, and other styles

4

Le, Roux Alta S. "Establishing the role of branding in social enterprises." Thesis, University of Pretoria, 2013. http://hdl.handle.net/2263/32391.

Full text

Abstract:

“What role did branding play in the social marketing processes of the three Schwab Foundation award winning social enterprises (SEs)?” The research problem, as well as the research questions, revolve around the issue of establishing how branding may be employed as part of the social marketing process in such a way as to increase the competitiveness of those organisations known as social enterprises (SEs). This study investigates three SEs whose Chief Executive Officers (CEOs) have won The Schwab Foundation Social Entrepreneur (SFSE) of the Year Awards, to determine how branding was use

APA, Harvard, Vancouver, ISO, and other styles

5

Zeka, Bomikazi. "The influence of business social responsibility on the brand image and business performance of small and medium-sized enterprises." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1007753.

Full text

Abstract:

Given the importance of the contribution of small and medium-sized enterprises (SMEs) in national and international economies, there is a lack of research attention given to the role that social responsibility can play in the success of SMEs. A vast amount of research has been conducted on how social responsibility can be beneficial to larger and more established enterprises; however, the benefits that can accrue to SMEs and their different stakeholder groups is less evident. Thus, the primary objective of this study is to investigate the influence of business social responsibility (BSR) on th

APA, Harvard, Vancouver, ISO, and other styles

6

Martinelle, Filip. "Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64411.

Full text

Abstract:

Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. Social media has significantly impacted marketing communication, therefore organizations in B2B are exploring and trying to identify ways in how to make a profitable use of social media. Despite this interest, there seems to be insufficient understanding of how to properly manage social media in the B2B context. Furthermore, branding and brand equity through social media communication creates opport

APA, Harvard, Vancouver, ISO, and other styles

7

Mäläskä, M. (Minna). "Co-creation of corporate brand through stakeholder relationships in B2B SMEs." Doctoral thesis, Oulun yliopisto, 2015. http://urn.fi/urn:isbn:9789526208718.

Full text

Abstract:

Abstract This study examines the phenomenon of corporate brand co-creation in the context of small and medium sized enterprises (SMEs) operating in business-to-business (B2B) markets. The aim of this study is to better understand how external stakeholders co-create a corporate brand—brand image and identity—and what characterises these brand co-creative stakeholder relationships. Branding is regarded as a social and interactive process in which the company and its stakeholders are both considered active participants. In addition to the corporate branding literature, this study builds on indust

APA, Harvard, Vancouver, ISO, and other styles

8

Kainat, Kainat, and Patrizi Jennifer. "Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96051.

Full text

Abstract:

As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. Although small and medium-sized enterprises (SMEs) have also started adopting SMM to increase their brand awareness, the existing literature is very limited on this subject. Therefore, the purpose of this thesis is to identify and describe challenges SMEs face ado

APA, Harvard, Vancouver, ISO, and other styles

9

Boström, Emmeli, and Elin Byers. "Digitala kläder? : En studie om traditionella klädföretags it-strategier." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2473.

Full text

Abstract:

<p>This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. </p><p>In a market where the competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with different corporate strategies. This segmentation is necessary because of the high exposure to competition, and a well-established brand could be a prerequisite for profitability. </p><p>In today’s market, IT has a ma

APA, Harvard, Vancouver, ISO, and other styles

10

Laxman, Prachi, and Shameil Ferha Ahmed. "Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41586.

Full text

Abstract:

The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). The phenomenon called Born Globals contradicts with the conventional internationalization theories. It sheds light on new internationalization paths, where the firm often is an SME and

APA, Harvard, Vancouver, ISO, and other styles

11

Alapeteri, A. (Anna). "The effects of using English as a business lingua franca on spoken brand co-creation communication:a discursive approach." Doctoral thesis, Oulun yliopisto, 2018. http://urn.fi/urn:isbn:9789526220277.

Full text

Abstract:

Abstract This study explores the phenomenon of brand co-creation from a communicative perspective. The study investigates how Finnish SMEs operating in international B2B markets use English as a business lingua franca (BELF) for brand communication. The purpose of the study is to contribute to brand co-creation theory by illustrating how using BELF affects spoken brand co-creation discourse and increase our understanding of brand co-creation communication by applying a discursive approach. The theoretical framework of the study is based on branding literature, BELF research, discourse theory a

APA, Harvard, Vancouver, ISO, and other styles

12

M'zungu, Simon David Munyaradzi. "SME Brand Management: Strategic and Operational Perspectives." Thesis, Griffith University, 2013. http://hdl.handle.net/10072/367331.

Full text

Abstract:

Corporate brands are widely accepted as valuable intangible assets of organisations, which require competent management to create and safeguard their equity. There is a large body of corporate branding literature, which is fragmented along several disciplinary domains and biased towards large organisations. While the economic contribution of the small-to-medium enterprise (SME) sector in both emerging and developed economies is recognised, corporate branding research has neglected this sector. SME corporate brand management research could enhance the economic efficiency of the sector. However,

APA, Harvard, Vancouver, ISO, and other styles

13

Пазюк, В. Л. "Брендинг в управлінні розвитком підприємств виноробної промисловості". Thesis, Чернігів, 2016. http://ir.stu.cn.ua/123456789/15500.

Full text

Abstract:

Пазюк, В. Л. Брендинг в управлінні розвитком підприємств виноробної промисловості : дис. ... канд. екон. наук : 08.00.04 / В. Л. Пазюк. - Чернігів, 2016. - 268 с.<br>Дисертація присвячена розробленню теоретичних, науково-методичних підходів та практичних рекомендацій щодо застосування брендингу в управлінні розвитком підприємств виноробної промисловості, використання брендингових технологій просування продукції українських виробників на вітчизняний та зарубіжний ринки. Уточнено понятійний апарат за дослідженою темою, розкрито економічну сутність та запропоновані авторські визначення змісту пон

APA, Harvard, Vancouver, ISO, and other styles

14

Діброва, Т. Г. "Особливості ціноутворення марочних товарів: українська практика". Thesis, Сумський державний університет, 2012. http://essuir.sumdu.edu.ua/handle/123456789/26770.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Bååth, Jonas. "Conducting the Personal Brand : Sociological investigations on brand and identity for one-person enterprisers at social networks sites." Thesis, Umeå universitet, Sociologiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-52783.

Full text

Abstract:

The object of this master’s dissertation has been to investigate one-person enterprisers’ (OPE) experiences of conducting both personal identity and brand at social network sites (SNS). The purposes of this research have been to elaborate on sociological theories of brand and identity in a network society context and to present hypotheses on how SNS can be developed to empower all OPEs. Since this field is rather unexplored in sociological research, and because it is the experiences of the OPEs that are the focus of the research, ethnographic methods, i.e. qualitative interviews, were chosen.

APA, Harvard, Vancouver, ISO, and other styles

16

Centeno, Edgar. "Exploring how brands are built in small-to-medium-sized enterprises (SMEs)." Thesis, University of Strathclyde, 2009. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=22003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Івашова, Надія Василівна, Надежда Васильевна Ивашова та Nadiia Vasylivna Ivashova. "Проблеми формування брендів промисловими підприємствами України". Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/18595.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Van, Niekerk Elizabeth. "Not-for-profit marketing :branding, brand equity and marketing of smaller charities." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/65.

Full text

Abstract:

Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other than profit are pursued. In particular, it seeks to establish the effectiveness of not-for-profit marketing in encouraging the public to “pay” the required “price”; to investigate the influence of charity brands on stakeholder choices; the influence of a charity’s reputation on donor behaviour; and whether smaller charities are aware of and use their brands. A questionnaire

APA, Harvard, Vancouver, ISO, and other styles

19

Spring, Dawn. "Selling Brand America: The Advertising Council and the ‘Invisible Hand’ of Free Enterprise, 1941-1961." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1235745009.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Chueh, Chin-jung, and 闕錦榮. "Brand Marketing Strategies of Apparel Enterprises." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/68194253731086006860.

Full text

Abstract:

碩士<br>輔仁大學<br>織品服裝學系<br>95<br>Brand Marketing Strategies of Apparel Enterprises DATE OF GRADUATION：June 28, 2007 KEY WORDS： Brand, Brand mantras, Marketing strategy, Marketing mix In an increasingly complex world, firms are faced with more and more competitors. Although firms have embraced globalization as a means to open new markets, it has also resulted in an increase in the number of competitors in existing markets. Manufacturing processes and product designs may be easily duplicated. Brand can endow a product with unique associations and meanings that differentiate it from other products.

APA, Harvard, Vancouver, ISO, and other styles

21

Yu-LinYeh and 葉昱麟. "Consumers' Perceived Beliefs of Brands Arising from Enterprises’ Brand Management Models." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/00687809545067404564.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Lin, Yu-Chen, and 林郁蓁. "The Effect of Taiwanese Enterprises’ Brand Communication Elements on Consumer Brand Mindset and Brand Equity." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/229hkw.

Full text

Abstract:

碩士<br>國立臺灣大學<br>生物產業傳播暨發展學研究所<br>107<br>Branding is an important issue in Agriculture, but there’s no consensus way to build Tea Brand. In order to build strong Tea Brand from the perspective of consumers, the pur-pose of this study is as follows: 1) Exploring how Tea companies build strong brands with brand elements in Taiwan, 2) Exploring how brand elements shape consumers'' mindset, 3) Exploring the impact of consumer behaviors, including subjective knowledge, tea preferences, and tea consumption, on brand mindset, 4) Exploring the impact of consumer product behavior and brand min

APA, Harvard, Vancouver, ISO, and other styles

23

Hao, Ciou Kang, and 邱康豪. "The Essential Capabilities of Building Brand-Oriented Enterprises." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/24591294450573188176.

Full text

Abstract:

碩士<br>東海大學<br>企業管理學系碩士班<br>98<br>Brand, it’s not only marketing tool, is a concept for long-term investment and strategy. Enterprises have significant influence on the level at brand; the brand is considered a strategy. Brand management has become an important research topic in the field of brand marking management. From the perspective of competitive advantages, brand-oriented is the future competitive dynamics of the key factors. In this study, brand consultancy and marketing scholars viewpoint. How do use and distribute enterprises to which the ability to become a brand-oriented company. Th

APA, Harvard, Vancouver, ISO, and other styles

24

Liang, Chih Hao, and 梁志豪. "A Study on Business Strategy of Brand Apparel Enterprises." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/87ct3n.

Full text

Abstract:

碩士<br>國立臺北科技大學<br>管理學院EMBA大上海專班<br>106<br>In recent years, Taiwan’s economy has grown rapidly. Under the influence of globalization and liberalization, the development of global trade policies and the impact of tariff reduction, agents and traders have continuously introduced major apparel brands, making the apparel market a hundred controversies. The brand marketing strategy is undoubtedly an important choice to strengthen the competitive advantage. This study explores the development process of Taiwanese apparel industry business strategy and brand management.The study found that case compan

APA, Harvard, Vancouver, ISO, and other styles

25

Liu, Yen-Ju, and 劉晏如. "The Relationship between Business Model and Brand Portfolio Strategy-The Case of Leading Brand Enterprises." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/5y2nn6.

Full text

Abstract:

碩士<br>國立中山大學<br>國際經營管理碩士班<br>97<br>In 2009, GOOGLE with the brand value of 100 billion U.S dollars won the first prize of BrandZ Top 100 again. Brand investigation is not only popular in western countries, but also in Taiwan now. Management Magazine has carried out the investigation on consumers’ ideal brand for 24years. More and more Taiwanese enterprises are proud of being in higher ranking, it means that Taiwanese enterprises begin to understand how important brand management for their business is and they are willing to invest more resources to build a brand. Moreover, enterprises take bra

APA, Harvard, Vancouver, ISO, and other styles

26

Town, Ian, and 唐聖瀚. "The New Brand Design of The small and medium enterprises." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/36980197560941816439.

Full text

Abstract:

碩士<br>國立臺灣師範大學<br>設計研究所在職進修碩士班<br>95<br>The growth of an enterprise can be said to be a process characterized by gradual progress and accumulation of experience and knowledge. For a long period of time in the past, the small and medium enterprises of Taiwan have exhibited such vitality and entrepreneurship that they have been the central force that drove the development of the country’s trade. The small and medium enterprises of Taiwan have since then be-come world famous for their great versatility, perseverance and adventurous spirit. Results of various researches show that small and mediu

APA, Harvard, Vancouver, ISO, and other styles

27

Chen, Jia Jyun, and 陳佳君. "Brand Acquisition And Integration : A Case Study Of Taiwanese Enterprises." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/26032945044769124830.

Full text

Abstract:

碩士<br>東海大學<br>企業管理學系碩士班<br>100<br>Because M & A activities are vibrant, many of the merger-related issues are also increasingly studied. But the view of brand acquisitions is still little. Industry type of Taiwan’s OEM gradually embarked on brand. It’s the fastest way to acquire brand , markets or resources through M & A. But when acquiring firm to use M & A, what factors will affect the company's choice of brand strategy after the M & A. After brand strategy is chosen, company needed which integration activities to finally get the performance after the M & A. Because the discussion in this re

APA, Harvard, Vancouver, ISO, and other styles

28

Wu, I.-Ling, and 吳憶伶. "The Research on the Taiwan enterprises international brand business model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/60167740257818328489.

Full text

Abstract:

碩士<br>東吳大學<br>企業管理學系<br>100<br>Brand buildup has attracted lot of attention and stimulate many discussions since year 2000. Nevertheless, companies involved many marketing activities for their own brand, especially, from year2010. According to the survey “Brand Value survey for International Brand of Taiwan”, the brand value for the top 5 brands of the survey are all over 10 billion USD, and getting valuable in past years. The Subject of this thesis is “Operation Model of International Brand of Taiwan”. We selected 5 brands from 5 industries ( Giant from mechanical industry, Maxxis from Tie i

APA, Harvard, Vancouver, ISO, and other styles

29

Lee, Wei-Hao, and 李偉豪. "The Effect of Subjective Brand Equity on Brand Extension from the Perspectives of Taiwan Electrical Enterprises." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/51829171381719584549.

Full text

Abstract:

碩士<br>國立中正大學<br>企業管理所<br>93<br>After China becomes the manufacturing plant of the world ,its competitive advantage on cheap production cost attracts a lot of foreign enterprises to invest. Under this huge competition pressure, the manufacturing capacity which Taiwan originally regards as a pride, especially ODM manufacturer, there is very great possibility that will be annexed by the mainland. Under this kind of competition, the BIPA（Brand International Promotion Association） is established in 1989. In addition, the government assist the Taiwan enterprises, to create international brand on a l

APA, Harvard, Vancouver, ISO, and other styles

30

Fu, Chia-Chen, and 傅嘉珍. "Exploring the brand awareness growth of social enterprises: A platform perspective." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9a3593.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Chen, Yu-Fan, and 陳淯凡. "Integrating Marketing Communications: Brand Recognition Gaps among Consumers, Enterprises, and Market." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qczd6z.

Full text

Abstract:

碩士<br>國立交通大學<br>經營管理研究所<br>108<br>Technology evolution has made a great impact on the consumer behavior and marketing strategies. The most important change is consumers could get comprehensive brand information actively, and affects each other through WOM. Enterprises need to combines diverse communication channels to deliver the brand value precisely. While people are not completely rational during processing information. Therefore, there are brand recognition gaps between consumers and enterprises. After investigating the previous researches with service quality model and Integrating Market

APA, Harvard, Vancouver, ISO, and other styles

32

Hsieh, Tzu-Jung, and 謝自榮. "Study on brand value of state-owned enterprises-with China Steel Corporation." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/tb9qg6.

Full text

Abstract:

碩士<br>國立彰化師範大學<br>財務金融技術學系<br>104<br>This article evaluates China Steel Corporation ’s economic value with financial data and public information. Base on Brand Finance Company Model, we obtained the brand value and we further adjusted the brand value by WACC and the growth rate of earnings. Then, we derived the brand value at 8,610,561,175 with the consideration of the variation and accumulation on the brand value. The objective of this study is to provide the corporation with a reference value when evaluating and merging a business.

APA, Harvard, Vancouver, ISO, and other styles

33

CHEN, WEN-BIN, and 陳文賓. "Brand Positioning and Marketing Strategies of Building Brand Equity─The Case Study of Taiwanese Bicycle Enterprises in China Market." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97391582883674169893.

Full text

Abstract:

碩士<br>國立臺北大學<br>企業管理學系<br>91<br>Giant and Merida, the Taiwanese bicycle brands, which learned ripe brand experience from international market entered traditional China bicycle market in the begging of 90’s. Mentioned their strategies, one way, they caused an uproar by selling fashion mountain bicycles and speed bicycles in China; the other way, they tried to understand customers’ needs deeply and developed the bicycles suited to Chinese customers. No longer than ten years, Giant sale more than one million bicycles in 2002, and won the champion both in selling quantity and amount; Merida select

APA, Harvard, Vancouver, ISO, and other styles

34

Chu, Chien-Fang, and 朱建芳. "The Study on Own Brand Strategy and Global Configuration Path of Taiwan’s Enterprises." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/68543558825679423739.

Full text

Abstract:

碩士<br>中原大學<br>企業管理研究所<br>96<br>Recently, Taiwanese firms know better the importance of brand and its value for facing more and more severe competition in international markets. Researchers and experts who study brand experiences from some pioneering companies find that these firms build their brand more successfully in European markets than they do in American ones. Based on the results, they suggest that those firms who want to develop their brands in the international markets should consider entering the European market first. At the same time, as the importance of Chinese market grows, some

APA, Harvard, Vancouver, ISO, and other styles

35

Ho, Chi-Yuan, and 何啟元. "Effect of Taiwan Business Bank''s Brand Relationship on Brand Extension in Financial Service Industry：Evidence on Small and Medium Enterprises." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/5wy7bq.

Full text

Abstract:

碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>96<br>With the trend of globalization, financial products are easier to trade among competitors than before. For the financial industry, to maintain the relationship between banks and their customers is the priority mission and by the efficient connection to offer the value. Therefore, the purpose of this study is to explore the influence of brand relationship on brand extension by empirically studying the financial service industry.Banking offering good service quality could build more deeply relationship and trust with customers. Moreover, we examine if relation

APA, Harvard, Vancouver, ISO, and other styles

36

Shu, Hung-Zen, and 蘇宏仁. "The Study of The Relation Between The Brand Equity and The Strategies of Brand Management of The Domestic Business Enterprises." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/42866576000077696843.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Ya-Ting, Tsai, and 蔡雅婷. "The Antecedents and Consequences of Brand Oriented Enterprises: A Empirical Study of Taiwanese Firms." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/60658975390786898086.

Full text

Abstract:

碩士<br>東海大學<br>企業管理學系碩士班<br>97<br>In recent years, Taiwanese government and enterprises already realized the important of branding for the business operations. For example, the government developed the seven-year Branding Taiwan Plan for being the top 100 brands around the world. Urde (1994) argued that the future of many companies lies in brands. By using brands as a strategy, an important precondition for a new direction–brand orientation–is created. Therefore, the purpose of this study is to address the antecedents and consequences of brand oriented enterprises. The model included four parts

APA, Harvard, Vancouver, ISO, and other styles

38

Paiva, Catarina Santos. "Consumers response to different certifications in social enterprises : the mediating role of brand credibility." Master's thesis, 2021. http://hdl.handle.net/10400.14/34987.

Full text

Abstract:

The objective of this dissertation is to understand the impact of certification type (awarded certification - symbolic certification) on consumer response, namely perceived trustworthiness and perceived expertise, taking into consideration the mediating role of brand credibility. An online survey containing a between-group factorial experiment design was used to test our hypothesis on a convenience sample of Portuguese consumers using a high-involvement product. Data was analysed through independent samples t-tests and the SPSS PROCESS macro to test for mediation. The findings displayed that,

APA, Harvard, Vancouver, ISO, and other styles

39

郭淑媚. "Investigate the Effect of Enterprises to create brand value - taking steel industry as an example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3putar.

Full text

Abstract:

碩士<br>東吳大學<br>EMBA高階經營碩士在職專班<br>105<br>Owing to its location at the junction of Eurasian Plate and Philippine Plate, Taiwan is in a frequent earthquake zone. On December 21st, 1999, an enormous earthquake hit the southern part of Taiwan destroying a lot of houses and public constructions, and resulting in heavy casualties. This incident brought the consumers and the public sector onto the importance of the fundamental structure of buildings and pushed the government to scrutinize existing structural safety standards and come up more stringent construction laws. In the private sector, the steel

APA, Harvard, Vancouver, ISO, and other styles

40

Wu, I.-Chen, and 吳宜真. "An analysis of enterprises on building self-owned brand innovation – In the case of HTC." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/67599468353465550706.

Full text

Abstract:

碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>100<br>In Taiwan, all fields from government to enterprises are seeking for operation models and strategies that can enhance value added of products and enterprises’ profits, and developing OBM (original brand manufacturer) is the major project. HTC Corporation, which is the first Taiwan enterprise ranking among Top 100 Global Brands, established its own brand HTC in 2006 and has achieved effectiveness of brand implementation within 5 years, and thus demonstrates quite outstanding performance in developing OBM. 　　This study adopts framework of total brand manage

APA, Harvard, Vancouver, ISO, and other styles

41

Chen, Chan Yi, and 詹宜甄. "A Study on Successful Factors of Innovation Branding in Enterprises-form Internal Brand Management Perspectives." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/94740838260467066927.

Full text

Abstract:

碩士<br>逢甲大學<br>國際經營管理碩士學位學程<br>101<br>In the global market, innovation and brand management are definitely two of the most popular concepts for the last five years. Manufacturers and suppliers around the world are competing in setting up their own brands in order to create differentiation in an oligopoly market. The brand management is not only applicable to popular industries but also to Asian&;#39;s relatively strong manufacturing and technology industries. A successful brand will dramatically improve the efficiency and innovative power of industrial innovations. The finding of this study lay

APA, Harvard, Vancouver, ISO, and other styles

42

Wu, Lin-Yun, and 吳麟雲. "Probe into Product Competition Strategy of Non-brand Enterprises - Case of F Company's DSC Product Development." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/44712631579221146829.

Full text

Abstract:

碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>96<br>Most of the non-brand enterprises follow brand customers’ product planning and focus less on their own development strategies. Such operations result in profit minimization and consequently make the enterprises lose competitiveness. This study is to investigate a non-brand enterprise, F Company’s past success model in DSC field and recent dilemma when facing steep market competition and fast-changing environment, expecting to find out the way of re-entering to the road of success by systematic research. In literature treatment, the company’s current ope

APA, Harvard, Vancouver, ISO, and other styles

43

Chen, Yu-Ying, and 陳豫楹. "A Constituent Value perspective on Service Quality: Brand Recognition Gaps among Consumers, Enterprises, and the Market." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k92zs3.

Full text

Abstract:

碩士<br>國立交通大學<br>管理學院經營管理學程<br>106<br>Every Business pursue for sustainable development. Before allocating their resources, the position in the industry must be clear so they could make the right strategy to achieve their ultimate goal. Brand value is the most important while providing services to the market, which is the reference for the market for making decision on purchasing and fulfill their expectations. Previous researches had found the service quality gaps while delivering the service. However, the gaps generate more from the expectation to the overall process by the point of view this

APA, Harvard, Vancouver, ISO, and other styles

44

Hour, Sheng-Tun, and 侯勝敦. "Brand Management and Transformational Strategy of Cultural and Creative Enterprises: Taking CFG Company as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ngfrxb.

Full text

Abstract:

碩士<br>國立中山大學<br>兩岸高階主管經營管理碩士在職專班<br>107<br>The trends of the Cultural and Creative Industries has been gradually prosperous in recent years. Every tourist spot and department store that mentioned cultural and creative, seem to be a guarantee of popularity. However, it seems that the Cultural and Creative Industries has been overemphasized the importance of packaging design. We mainly focuses on the development of the science and technology, and also, with the neglect of our own culture, our cultural and creative products seems relatively lacking exquisiteness, fun, and creativity, especially c

APA, Harvard, Vancouver, ISO, and other styles

45

Chen, Yu-ying, and 陳聿瑩. "Constructing and Implementing a Selection Model of Brand Consulting Firm for Small-Medium Sized Enterprises in Taiwan." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/33245488222565133448.

Full text

Abstract:

碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>98<br>This study develops a model to help select brand consulting firms. This model adopts the “Modified Delphi Method” to find out suitable the evaluative criteria of brand consulting firms, then applies the “Analytic Hierarchy Process (AHP)” to determine the relative weights of evaluative criteria, then to rank the alternative and select the best brand consulting firm for Small-medium sized enterprises (SMEs). Additionally, a famous Taiwanese sporting good company is used herein as an example of how a brand consulting firm can be selected using this model. The

APA, Harvard, Vancouver, ISO, and other styles

46

Shin, Cheng-yuan, and 辛政遠. "A Study on the Relationship of Service Innovation, Brand Image, and Societial Marketing Identification in Social Enterprises." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/86720859663460855741.

Full text

Abstract:

碩士<br>國立中山大學<br>公共事務管理研究所<br>98<br>This thesis deals with the social enterprise and the social enterprising NPOs and the identification of societial marketing in Taiwan. The purpose of this study is to investigate the service innovation, brand image, and Societial Marketing identification, and their interrelationships within different social enterprise patterns in Taiwan. In addition, it''s further to point out the differences among three types of social enterprises : public social charity, culture education, and culture art. Studies on the social enterprise and the social enterpris

APA, Harvard, Vancouver, ISO, and other styles

47

LAI-BAIRU and 賴柏儒. "Investigating the Greenwashing Marketing in Food Industry in Southern China: an Analysis of Four Top Brand Enterprises." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/z2wgvd.

Full text

Abstract:

碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>106<br>With the development of economy and society, food safety are becoming more and more important to the people of China. Some of them seize this opportunity by using health as the selling point, they launched new products which made consumers believed they are healthy. But in fact they aren’t really healthy food. This behavior is called 「Greenwash」, which has been rising in recent years. This article aim to discover the reason and features of greenwashing in southern China food industry, by discuss the measures and countermeasures of companies promotion d

APA, Harvard, Vancouver, ISO, and other styles

48

Wang, Ping Hsiung, and 王炳雄. "Brand Management and Brand Handling of Taiwan Enterprises for Children Educational Franchise Business in Mainland China﹘Taking Shanghai Shiu chia hui and Ming re hsing kindergartens for example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/53642906096451437703.

Full text

Abstract:

碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>93<br>This study is an investigation of the environments in which Taiwan enterprises invest in kindergartens of Mainland China, with a view to suggesting some feasible strategy. For our case study, we have selected Shanghai Shiu chia hui Kindergarten and Ming re hsing Kindergarten as our subjects and analyze literature, searching data about these kindergartens. After applying the SWOT Analysis on our data, we have also done a comparison of the advantages and disadvantages of our internal resources with the external environments and threats, thus forming operation

APA, Harvard, Vancouver, ISO, and other styles

49

Dludla, Gail Mbali. "The impact of brand orientation on a South African business-to- business organisation." Thesis, 2016. http://hdl.handle.net/10539/23634.

Full text

Abstract:

A research report submitted to the faculty of Commerce, Law and Management, University of Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing<br>Since the 1980s, marketing researchers have conceptualised market orientation as an organisational culture that is geared towards delivering supreme customer value. However, one of the shortcomings of the market orientation concept is that it has failed to recognise the potential significance of strong brands, that is, it did not acknowledge brand orientation. A few studies have i

APA, Harvard, Vancouver, ISO, and other styles

50

Pinto, Moses. "Complementarity between corporate social responsibility and financial performance in multinational enterprises having their brand presence in India and Europe." Master's thesis, 2018. http://hdl.handle.net/10198/17751.

Full text

Abstract:

Mestrado APNOR<br>This master’s dissertation analyses the interactions between various dimensions of corporate social responsibility (CSR) that mediate the relationship between CSR and financial performance. In the research it has been hypothesized that the absence of consensus in the empirical literature on the CSR–financial performance relationship may be explained by the existence of synergies (Complementarities) between the different CSR components. Upon investigation about whether such relationships exist, a final unbalanced panel sample of 433 observations taken from 53 Multi Natio

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!