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Journal articles on the topic 'Brand icons'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Scarpaci, Joseph L., Eloise Coupey, and Sara Desvernine Reed. "Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding." Journal of Product & Brand Management 27, no. 3 (2018): 320–33. http://dx.doi.org/10.1108/jpbm-02-2017-1416.

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Purpose Communicating the national values of artists and the role of product benefits as symbols of national values, infuse iconic national brands. This paper aims to validate a conceptual framework that offers empirical insights for cultural identity that drives brand management. Design/methodology/approach Case studies and cross-cultural focus group research establish the present study’s conceptual framework for cultural branding. Findings Brand awareness of a perfume named after a Cuban dancer and a spirit named for a Chilean poet, reflect authentic emblems of national identity. Informants’

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Harquail, Celia v. "SYMBOLIZING IDENTITY: WHEN BRAND ICONS BECOME ORGANIZTIONAL ICONS." Academy of Management Proceedings 2006, no. 1 (2006): H1—H6. http://dx.doi.org/10.5465/ambpp.2006.22898601.

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Zhu, Danna. "Analysis of Virtual Spokesperson in Marketing." Advances in Economics, Management and Political Sciences 57, no. 1 (2024): 153–57. http://dx.doi.org/10.54254/2754-1169/57/20230703.

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Based on the development of virtual technologies and networks, the virtual idol market is experiencing a remarkable surge, attracting more and more young people around the world, especially in Asia. These virtual icons are increasingly seen as alternative brand ambassadors to traditional celebrities, helping brands broaden their brand image and target audience. A number of well-known brands, including Chanel, Gucci, and L'Oral, have capitalized on this trend by partnering with well-known virtual icons. In keeping with this trend, some brands have even created their own unique avatars to round

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Castillo-Villar, Fernando Rey. "Urban icons and city branding development." Journal of Place Management and Development 9, no. 3 (2016): 255–68. http://dx.doi.org/10.1108/jpmd-03-2016-0013.

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Purpose The purpose of this paper is to understand how future urban icons can effectively contribute to the development of an authentic city brand linked to local identity. Urban icons have been one of the main tools of city branding to promote a unique and distinctive image of the city. However, the rising of the globalization reflects a series of strong dilemmas regarding the contemporary urban icons because these have been reproduced in a standardized way around the world without any connection to the local context. Design/methodology/approach This exploratory study consisted of 30 in-depth

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Qyll, Nicholas. "Persona as Key Component in (Cultural) Person Branding." Persona Studies 6, no. 1 (2020): 56–71. http://dx.doi.org/10.21153/psj2020vol6no1art941.

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This article examines the elements and processes involved in the visual construction of person brands, and their personas as key components of those brands, in pursuit of the research question: What pictorial design strategies make person brands succeed? Key findings of the empirical investigation of the iconic artist brand Madonna allow a focus on Madonna’s image and her fans’ co-creative image practice through a visual frame analysis and cultural reading of her self-brand. Madonna has created a complex ‘worldview world’ that is governed by a metanarrative and feeds on the diverse acts of ref

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Sholikah, Sholikah, Fatah Syukur, and Mahfud Junaedi. "Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory." Edukasia : Jurnal Penelitian Pendidikan Islam 16, no. 1 (2021): 79. http://dx.doi.org/10.21043/edukasia.v16i1.8229.

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<p class="06IsiAbstrak"> This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differenti

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RISMANTOJO, SANDY. "ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY." Serat Rupa Journal of Design 1, no. 1 (2018): 01. http://dx.doi.org/10.28932/srjd.v1i1.439.

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Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual ch

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Risnawati, Ela, and R. Myrna Nur Sakinah. "The Role of Index, Icon, and Symbol in the Official Rebrand Introduction Video for Burger King." ENGLISH JOURNAL OF INDRAGIRI 9, no. 1 (2025): 122–41. https://doi.org/10.61672/eji.v9i1.2880.

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Advertising plays a vital role in brand communication by employing various semiotic elements to convey messages effectively. However, the use of Charles S. Peirce's semiotic framework in analyzing rebranding strategies remains underexplored. This study examines the application of semiotic elements index, icon, and symbol in Burger King’s official rebrand introduction video to highlight its message of modernization and innovation. Using qualitative methods, the research identifies 10 distinct signs within the video: 3 icons, 1 index, and 6 symbols. The visual transformation of the brand identit

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Papp-Váry, Árpád Ferenc. "When the Face of the Ad Is Bigger than the Brand: How Zlatan Ibrahimović Redefined Advertising with Athletes." Administrative Sciences 15, no. 4 (2025): 136. https://doi.org/10.3390/admsci15040136.

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Athletes today are no longer defined solely by their performance on the pitch; they have evolved into powerful personal brands that shape advertising narratives and influence consumer behavior globally. Their charisma, public personas, and ability to engage with audiences often make them as marketable as traditional celebrities. This research investigates the phenomenon of athlete branding, focusing on the intersection of personal identity and commercial partnerships. A prime example of this evolution is Zlatan Ibrahimović, whose outspoken, rebellious personality, humor, and confidence have al

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Kilic, Ozcan, Darryl W. Miller, and Stacy M. Vollmers. "A comparative study of American and Japanese company brand icons." Journal of Brand Management 18, no. 8 (2011): 583–96. http://dx.doi.org/10.1057/bm.2011.1.

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Farhani, Rafa Nabilah, Betty Tresnawaty, and Abdul Aziz Ma’arif. "City Branding Kota Bandung Melalui Instagram @disbudpar.bdg." Reputation Jurnal Hubungan Masyarakat 8, no. 2 (2024): 203–22. http://dx.doi.org/10.15575/reputation.v8i2.28157.

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This research purposes to get an overview of the formation of city branding carried out by the Bandung City Culture and Tourism Office through Instagram @disbudpar.bdg. This research uses a constructivistic paradigm with descriptive methods. Data were collected through interviews, observation, and documentation. The results showed that the Office of Culture and Tourism of Bandung City formed city branding with four steps, including creating core brand values, namely creative values and emotional values, creating core brand messages, namely creative tourism cities and utilization of Instagram @

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Juliansyah, Ari, Nur Muhamad, Dian Arpandi, and Doni Adrian Siregar. "Analisis Fasilitas dan Kepuasan Terhadap Pengembangan Identitas Ikon (Brand Image) Tugu Ketem Remangok Kota Pangkalpinang." Jurnal Bisnis, Manajemen, dan Ekonomi 5, no. 2 (2024): 69–78. http://dx.doi.org/10.47747/jbme.v5i2.1761.

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Pangkalpinang City, as the capital of the Bangka Belitung Islands Province, has presented several icons of various nuances. However, of all the icons in Pangkalpinang City, the Ketem Remangok monument icon is not much sought after by the public. So, the problem formulation in this research is as follows: 1) How does the facility (X1) partially influence the brand image (Y) at the Ketem Remangok Monument, Pangkalpinang City? 2) How does satisfaction (X2) partially influence Brand Image (Y) at the Ketem Remangok Monument, Pangkalpinang City? and 3) How do facilities (X1) and satisfaction (X2) in

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Erwhintiana, Ifi, and Aning Ayu Kusumawati. "Refleksi Perempuan Arab Modern dalam Film Barakah Yuqobil Barakah." LINGUA: Jurnal Bahasa, Sastra, dan Pengajarannya 18, no. 2 (2021): 290–302. https://doi.org/10.30957/lingua.v18i2.720.

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This study aims to reveal the portrait of modern Arab women in the film Barakah Yuqobil Barakah, as well as to explain the discourse of modernity in Saudi Arabia based on Pierce's perspective. This research is a qualitative descriptive study. The data collection technique used was the observation and note technique. Researchers used descriptive analysis techniques based on Miles and Huberman's models, namely; data reduction, data presentation, and conclusions. The results showed that the icons, indexes, and symbols related to the modern portrait of Saudi Arabian women. The icons that appear ar

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Heo, Yoon, Zack Pedersen, Antonio Williams, and Kevin Byon. "An Examination of Consumer’s Brand Loyalty and Purchase Intention Toward Collaborations in the Sport Brand Footwear Industry." Sport Marketing Quarterly 32, no. 4 (2023): 320–31. http://dx.doi.org/10.32731/smq.324.122023.04.

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Collaborations between sport footwear/apparel manufacturers and fashion icons (e.g., designers, musicians, celebrities) have become an integral marketing practice over the last decade. Although the number of footwear collaborations has continually grown across the industry, scholars have yet to evaluate the effects of such marketing practices. The focal aim of this study was to assess the impact of product collaborations on sport consumers who were familiar with sport shoe collaboration. A total of 345 respondents participated in an experimental study to test the effects of self-image congruen

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Kilic, Ozcan, Darryl W. Miller, and Stacy M. Vollmers. "A Comparative Analysis of Chinese and Japanese Company and Brand Icons." Journal of Asia-Pacific Business 10, no. 3 (2009): 221–37. http://dx.doi.org/10.1080/10599230903094752.

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Jarrar, Yosra. "Branding Strategies: A Chronological Review." ARP International Journal of Social Science 1, no. 1 (2016): 71–83. https://doi.org/10.5281/zenodo.45345.

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Relying on existing literature, this paper reviews the literary, research, theoretical and practical conception, evolution and development of the field of brand management. Specifically it examines literature from 1985 to 2010, using a systems approach and methodology aimed at isolating the different research areas; the assumptions and theories they were built on; as well as relevant managerial implications. The review discovers two distinct paradigms; three time periods and seven research areas or approaches. The approaches are reviewed and discussed in details due to the important conceptual

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Trynchuk, Viktor. "Management of visual communications in insurance companies (on the example of using icons in logos)." Problems and Perspectives in Management 15, no. 2 (2017): 319–31. http://dx.doi.org/10.21511/ppm.15(2-2).2017.02.

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This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of insurance companies. The purpose of this article is to discuss the concept of management of visual communications in insurance companies, an important component of which is the formation and development of brands in the insurance market, which include elements of sacred art. Corporate identity gives insurers a new methodology for managing marketing

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Lu, You, Yan Fang Liu, Zhi Wang, and Xiao Xiao. "Zhengzhou City Image and Symbolization — The Effect of Culture - Shaolin Temple." Applied Mechanics and Materials 174-177 (May 2012): 1895–98. http://dx.doi.org/10.4028/www.scientific.net/amm.174-177.1895.

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City image symbol as a city development of soft power, its symbolic connotations become the core information of city transmission, which is the city's cultural precipitation accumulation in miniature..City symbol not only as a visual symbol, and the special symbol image accelerate city comprehensive development, displays a full cultural connotation. This article from the Shaolin Temple culture and influence in the world, talking about the Shaolin Temple to the ancient city of Zhengzhou the influence of image symbols. The" Central Plains " Zhengzhou brand image, in the legendary" The first anci

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Iglésias, Raphael Barbosa Valente, and João Almeida Santos. "The Different Strands of Automotive Design in the World." EnGeTec em revista 1, no. 4 (2024): 51–64. https://doi.org/10.5281/zenodo.11395706.

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The visual language of na automotive brand incorporates the values the values and ideals of its brands into its cars; in Other words, it serves as the intermediary between the company and the consumer, encouraging the consumer to understand and reflect on what the company wants to bring to the world. Also know as visual identity, it includes logos, the presented colors, and a Whole symbolism that conveys profound meanings to thoes who see them. This symbolism is not only present in the products but also, for example, in the dealerships of the companies that carry logos and icons associated wit

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BRICIU, Victor-Alexandru, and Arabela BRICIU. "CRITICAL PERSPECTIVES ON THE USE OF BRANDING MODELS IN APPROACHING PLACES." Bulletin of the Transilvania University of Braşov Series VII Social Sciences • Law 14(63), no. 2 (2021): 383–90. http://dx.doi.org/10.31926/but.ssl.2021.14.63.2.21.

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This article investigates in depth the characteristics of the interdisciplinary social theory of neo-Marxism, as a moderate response with socio-economic influences on the paradigm of postmodern brand management (defined by the theory of iconic brands and cultural branding - as a model by which brands become icons through creative interaction with their environment, on the one hand, and the anti-capitalist, anti-corporate and anti-branding movement, on the other), both included in a constructivist-interpretivist paradigmatic scheme. This type of critical approach, through reinterpretations and

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Andrews, Hannah. "BBC4 Biopics: Lessons in Trashy Respectability." Journal of British Cinema and Television 13, no. 3 (2016): 409–29. http://dx.doi.org/10.3366/jbctv.2016.0327.

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Between its launch in March 2002 and 2013, BBC4, the BBC's niche arts and culture digital channel, broadcast a cycle of biographical dramas, largely about the unhappy personal lives of British cultural and political icons of the twentieth century. Alongside stylish continental European drama imports, world cinema and documentary programmes, biopics became a key marker of the BBC4 brand and its dominant home-grown dramatic output. In scholarly work on television biopics to date, the genre has been seen as akin to tabloid newspapers, conceived as a trashy cultural form that reduces the importanc

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Yin, Haobo. "An Analysis of the Influence of Brand Sponsorship and Social Media on the Reconfiguration of Athlete Value." Advances in Economics, Management and Political Sciences 158, no. 1 (2025): 132–36. https://doi.org/10.54254/2754-1169/2025.19761.

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Today, athletes are not only sports stars, but also powerful influencers and brand ambassadors in the global marketplace. The transformation of sports stars into global icons as the commercial value of football players has risen dramatically over the past six decades. Thus, the study examines the factors driving player wage growth, with particular emphasis on brand endorsements, social media, and the professionalization and globalization of sports clubs. By analyzing historical wage data and exploring case studies of key endorsements by Nike, Adidas, and top athletes such as Michael Jordan, Li

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Moreno Gavilanes, Kléver Armando, and María Gabriela Acosta Morales. "Urban Brand: Implications of Legal Management, Branding, and Urban Icons in the Decentralized Autonomous Government of the Municipality of Ambato." Religación 9, no. 40 (2024): e2401192. http://dx.doi.org/10.46652/rgn.v9i40.1192.

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Currently, the development of a city brand represents a key strategy for governments interested in boosting tourism within their borders. However, improper use of this resource can be counterproductive. The purpose of this study is to determine the criteria for assessing the effectiveness of the city brand and its tourist appeal, applying the Anholt Hexagon model. A mixed-methodological approach was adopted, analyzing the six dimensions of the model as a theoretical framework, and complementing it with a quantitative study based on surveys about the perception of tourists, both local and inter

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STUDINSKA, G.Ya., and V.A. STUDINSKIY. "Psycholinguistic factors of formation associative perception of the brand." Market Relations Development in Ukraine №12(247)2021 144 (February 15, 2022): 73–82. https://doi.org/10.5281/zenodo.6090164.

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Objective. It is determined that the relevance of the study lies in the influence of psycholinguistic factors on the formation of correct associative perception of the brand, its exact icons, which improves the management of consumer behavior and increase the overall efficiency and competitiveness of the brand. It is established that the object of research – speech communication of a brand – is a complex system of internal and external (identification) elements, the integration of which ensures long–term success of brands. The problem of interdisciplinary resea

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Soloviova, Tetiana, та Zhanna Koloiz. "У лабіринтах політичного неймінгу: структурно-семантичне розмаїття найменувань політичних партій". Slavistica Vilnensis 68, № 2 (2024): 60–75. http://dx.doi.org/10.15388/slavviln.2023.68(2).5.

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The article reveals some problems of domestic political linguistics. Especially it’s about language sources that are used in the marketing technologies of Ukrainian political parties in the creating of some political brand-name. The essences of such terms as political brand / branding, political name / naming are found out throw the prism of interpretive linguistics and psycholinguistics. Political names are presented in formal and lexical-semantic connections. Political brand-names are qualified as mental units of the conceptual picture of the world, which accumulate various associative icons

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Urgancı, Elif Merve. "Use of Archetypes in Creating Brand Personality: A Qualitative Analysis in The Context of The Relationship Between Art and Advertising." OPUS Journal of Society Research 22, no. 3 (2025): 323–37. https://doi.org/10.26466/opusjsr.1655159.

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Everything that falls into the hands of the culture industry ultimately serves to increase consumption. This includes works of art, design products, and even everyday objects and practices. Even though these works were created with aesthetic concerns in mind, they have become mass media and advertising tools in modern society. As a result, Vermeer’s Girl with a Pearl Earring, Leonardo’s Mona Lisa, and Botticelli’s The Birth of Venus have been transformed into cultural icons within mass media and advertising. This study argues that the primary reason for using art in advertisements is its abili

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Budiani, Arba Monita, and Rudi Adi Nugroho. "NCT life variety show as a persuasive media for Korean tourism promotion: Peirce’s semiotic observation." Journal of Korean Applied Linguistics 3, no. 2 (2023): 103–20. http://dx.doi.org/10.17509/jokal.v3i2.43947.

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This research discussed signs in terms of icons, indexes, and symbols on the variety show named NCT Life: Hot and Young Seoul Trip using the semiotic theory of Charles Sanders Peirce. The purpose of this research is to describe icons, indexes, and symbols related to tourism and interpret these signs with contextual meaning. The reason for doing this research is to look for signs that refer to persuasive tourism promotion activities contained in the variety show. This research employed the descriptive qualitative design with the findings on each icon, index, symbol, and contextual meaning prese

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Amer, Mohamed, and Anna Kovaleva. "Farnese palace in Caprarola, Italy: Towards a people-centred brand image in a cultural tourism market." Smart Tourism 6, no. 1 (2025): 3145. https://doi.org/10.54517/st3145.

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The valorization of cultural identity-centered brand icons has become a requested action nowadays, promoting the marketing statement of local heritage sites that aren’t designated as UNESCO World Heritage. Thus, these sites might compete to enhance and safeguard cultural heritage and authentic cultural knowledge. Moreover, lessening the high negative impact of the customization approach on the conservation statement of the cultural asset, the research adopts a people-centered approach developing the interlinkages between cultural tourism marketing and conservative management to enhance the rap

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Merchant, Altaf, Kathryn A. LaTour, John B. Ford, and Michael S. LaTour. "Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons." Psychology & Marketing 35, no. 1 (2017): 64–78. http://dx.doi.org/10.1002/mar.21071.

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Lee, Yen-I., Joe Phua, and Tai-Yee Wu. "Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention." Health Marketing Quarterly 37, no. 2 (2020): 138–54. http://dx.doi.org/10.1080/07359683.2020.1754049.

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Indriana, Nilna, and Ida Fauziatun Nisa’. "PENINGKATAN BRAND AWARENESS “BATIK LUKIS HANDMADE” MELALUI REBRANDING DAN DIGITAL MARKETING." Mafaza : Jurnal Pengabdian Masyarakat 4, no. 1 (2024): 55–67. http://dx.doi.org/10.32665/mafaza.v4i1.3066.

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In the Ledok Wetan sub-district, Bojonegoro district, there are UMKM that are engaged in the painted batik business, they are engaged in cloth painting, namely painting on clothes, wallets, headscarves, shoes, bags, masks, and many other cloth media. This UMKM has been established for many years but its development is still slow, this is proven by the lack of product sales and the lack of public knowledge about Batik Lukis products. By looking at the problems above, researchers feel it is important to brand Batik Lukis UMKM products and hold digital marketing training with the aim of increasin

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Putri, Shinta Hartini, Aulia Agistiyani, Neng Ulfa, and Nisa Lathifah. "Sikap Percaya Diri dalam Bentuk Self-love di Kalangan Ambassador UNIBI." ArtComm 7, no. 2 (2024): 247–55. https://doi.org/10.37278/artcomm.v7i2.993.

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In this era, it cannot be denied that there are still many Generation Zs who are lacking in self-confidence. A public speaker or an individual who can communicate in front of an audience is believed to have high self-confidence. An individual who has self-confidence will think that he is a positive individual and has the potential to contribute as well as be able to cooperate with others in various segments of life. Increasing self-confidence can be implemented by applying self-love. Self-confidence and self-love are often found in public figures such as influencers, brand ambassadors, artists

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Jakšić Stojanović, Anđela, Neven Šerić, and Mate Perišić. "MARKETING MANAGEMENT OF THE LIGHTHOUSE HERITAGE IN THE FUNCTION OF STRENGTHENING THE NATIONAL IDENTITY ON THE GLOBAL TOURISM MARKET: STONE LIGHTS (CROATIA) AND THE ART OF THE LIGHTHOUSES (MONTENEGRO)." ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ 8, no. 19 (2020): 63. http://dx.doi.org/10.7251/zrefis1919083j.

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The paper presents marketing projects of managing lighthouses as cultural and historical heritage in Croatia and Montenegro. Regardless of the advances in technology and changes of the functioning of modern navigational aids, lighthouses as cultural-historical monuments can get other value through the touristic market. The Croatian Stone Lights project is a commercialization of lighthouse buildings as a good practice example of promoting the maritime identity of the country, promoting national tourism offer and positioning the national tourism brand in the global tourism market. The Montenegri

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Šola, Hedda Martina, Sarwar Khawaja, and Fayyaz Hussain Qureshi. "Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing." Behavioral Sciences 15, no. 4 (2025): 502. https://doi.org/10.3390/bs15040502.

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This study examines the influence of dynamic and verbal elements in logo design on consumer behaviour in the luxury retail sector using advanced neuroscience technology (Predict v.1.0) and traditional cognitive survey methods. AI-powered eye tracking (n = 255,000), EEG technology (n = 45,000), implicit testing (n = 9000), and memory testing (n = 7000) were used to predict human behaviour. Qualitative cognitive surveys (n = 297), saliency map analysis, and emotional response evaluation were employed to analyse three distinct logo designs. The results indicate that logos with prominent dynamic e

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Shankar, Reshmi. "Sneaker Evolution In Chennai." International Journal of Social Science and Economic Research 09, no. 10 (2024): 4810–17. http://dx.doi.org/10.46609/ijsser.2024.v09i10.050.

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Sneakers, once primarily utilitarian footwear, have evolved into cultural icons and fashion statements. This paper examines the multifaceted factors that contribute to the popularity of sneakers, encompassing elements of fashion, sports, celebrity influence, marketing strategies, and technological advancements. By analysing consumer behaviour, market trends, and case studies of successful sneaker releases, this research aims to provide insights into the dynamic landscape of sneaker culture and its influence on contemporary fashion and consumer preferences. Additionally, it investigates the rol

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Artawan, I. Made Alit, and Gede Irwandika. "Semiotic Analysis of Icon and Symbol Found on Ed’s Heinz Video Advertisement." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 3, no. 3 (2023): 242–51. http://dx.doi.org/10.36733/elysian.v3i3.5061.

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This study aimed to explain and examine the semiotic process as well as the meaning of icon and symbols in Ed' Heinz advertisement videos. The triadic semiosis concept from Charles Sanders Pierce's theory (1991) is used to identify and analyze data that focuses on representamen, object, and interpretant. This research used qualitative research as the method of collecting data which was downloaded from a Youtube Heinz video advertisement, a brand of ketchup produced by the H.J. HEINZ Company from the United States and has been exporting the ketchup all over the world. The result reveals that 16

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Wardhani, Nabila Kusuma. "Optimizing Layout Structure in the ASOS Application Using the GeM Framework." Journal of Pedagogy and Education Science 3, no. 03 (2024): 235–42. https://doi.org/10.56741/jpes.v3i03.645.

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The study aims to identify key elements such as icons, text, and paragraphs within the ASOS application. The research seeks to provide insights into the application's design, emphasizing simplicity that appeals more to younger users compared to adults. The study employs a qualitative descriptive research method to analyze the data, which consists of screenshots from the ASOS application taken on a mobile phone. Data collection focuses on various screens, including the home screen, categories screen, Ramadhan edit screen, brand screen, my bag screen, and add address screen. The analysis reveals

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Wen, Kellie, and Roswita Oktavianti. "Peran Brand Ambassador Perusahaan E-Sport dalam Menumbuhkan Loyalitas Penggemar." Kiwari 2, no. 4 (2023): 662–71. http://dx.doi.org/10.24912/ki.v2i4.27274.

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This research aims to find out about the role of ESport company brand ambassadors in growing fan loyalty. ESports or electronic sports is a term for the competitive world of multi- player video game games or competitions. Meanwhile, brand ambassadors are individuals or groups appointed as icons or identities to represent certain products as the best image representation of a product, so that consumers can be attracted and invited to buy or use the product with expertise and attractiveness. The theory used to support this research is public opinion. This study uses a qualitative method. Data co

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Goering, Laura. "Marketing Soviet Nostalgia: The Many Faces of Buratino." Gastronomica 17, no. 4 (2017): 88–101. http://dx.doi.org/10.1525/gfc.2017.17.4.88.

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Nostalgia for the foods consumed in childhood is a phenomenon extensively documented by food studies scholars and exploited by marketers around the world. This article traces the evolution of the Soviet children's soft drink Buratino from its origins in the Brezhnev era through a variety of post-Soviet incarnations. The character featured on the label, drawn from A. N. Tolstoy's 1935 book based on Carlo Collodi's Adventures of Pinocchio, is both instantly recognizable and remarkably protean in nature, combining the archetype of the trickster from the original literary text with a more benign r

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Andrean Sukoco, Sampir, Yulfi Wulandari, Ovin Oktavia, and Andriyanto Andriyanto. "Sociocultural Existence of Lahbako Dance Through The Marketing of Events And Festivals." International Social Sciences and Humanities 1, no. 2 (2022): 278–84. http://dx.doi.org/10.32528/issh.v1i2.186.

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Event Marketing and Festival is a development in the form of activities that are made to create an impression, publish a brand and interaction between participants and brands. Lahbako dance as one of the icons of Jember is a dance that depicts farmers who process tobacco ranging from picking to cutting tobacco leaves. Lahbako Dance artwork is presented to welcome foreign and domestic tourists. This study applies a qualitative approach that focuses on event marketing and festival strategies carried out by dance artists to maintain the existence of Lahbako Dance in Jember Regency. Data collectio

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Faisal, Rahmad, and Wulan Damarwati. "THE EFFECT OF SONG JOONG KI AS A BRAND AMBASSADOR OF SCARLETT WHITENING PRODUCTS ON THE PURCHASE INTEREST OF STUDENTS IN KOREA LANGUAGE STUDY PROGRAM." International Journal of Research in Commerce and Management Studies 05, no. 01 (2023): 125–33. http://dx.doi.org/10.38193/ijrcms.2023.5108.

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Marketing in a beauty product is one of the supports in increasing sales. However, the expertise of marketers is not only required to be able to negotiate with customers but it must also be able to use language in product advertising and use various elements that support creativity, so that the advertisement is being promoted can attract customers and it is called as popular culture. Currently, popular culture that is well-known in Indonesia and very popular with teenagers lately is K-Pop culture from South Korea. The increasing popularity of K-pop has made various beauty companies make these

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Valentina, Anny, Celine Elysia, Meysia Dewi Aurellia, and Amelia Natassya. "PERANCANGAN LOGO REGIONAL WORKSHOP WORLD OCEAN ASSESSMENT BELITUNG." Jurnal Serina Abdimas 1, no. 1 (2023): 391–401. http://dx.doi.org/10.24912/jsa.v1i1.24536.

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WOA 2022 is the second international agenda in Belitung Regency after the implementation of the G20 Development Working Group (DWG) in September. The World Ocean Assessment (WOA) is a world maritime meeting that focuses on discussing issues of the marine environment and their social and economic effects. Belitung was chosen because it has sea that still preserved from all kinds activities that can damage the conservation. Considering that the WOA event will be held in December 2022 and is an international event, to welcoming this event the local government needs help from professionals to desi

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Putri, Ajeng Nur Aulia, and Yunisa Oktavia. "Brand Image, Product Quality and Promotion Influence Towards the Decision to Purchase Milo in Batam City." Primanomics : Jurnal Ekonomi & Bisnis 22, no. 3 (2024): 174–84. http://dx.doi.org/10.31253/pe.v22i3.3162.

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Chocolate-flavored milk drinks, including Milo, have become icons in the beverage industry with a long history that continues to grow. In Indonesia, the food and beverage industry, including dairy beverages, is experiencing rapid growth, but faces stiff competition. The purpose of this study is to describe the influence of brand image, product quality and promotion on the purchase decision of Milo products in Batam City. This study uses quantitative and descriptive, the population used is buyers or those who consume Milo products in Batam City, using the slovin formula with the results of the

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Sari, Yessi Ratna, Fitria Lonanda, Ummi Rasyidah, and Roswati Roswati. "Pengaruh Tagline dan Brand Ambassador terhadap Representasi Makna Iklan Sasa: Kajian Semiotik." Lingua Susastra 3, no. 2 (2022): 106–14. http://dx.doi.org/10.24036/ls.v3i2.99.

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Advertising is a form of promotion of a product, goods or service by a company to the public. Closely related to promotional events, especially the target market of food lovers, the seasoning company Sasa not only advertises its products but also creates magic through the tagline it uses. The data is in the form of a 1 minute 30 second Sasa ad video downloaded on Sasa's YouTube channel. This advertisement stars Choi Siwon, a famous South Korean singer. Siwon is described as a chef who gives miracles and happiness to everyone through Sasa's seasoning. The analysis was carried out using a descri

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KARMALOVA, E. YU, and A. M. KUZNETSOVA. "COLORISTICS AS THE BASIS OF THE EFFECTIVENESS OF A BRAND’S VISUAL IDENTITY." Sign problematic field in mediaeducation 54, no. 4 (2024): 125–34. https://doi.org/10.47475/2070-0695-2024-54-4-125-134.

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The article is devoted to the study of the influence of the color palette used in the visual identity of brands on consumer perception. The authors aim to study the effectiveness of coloristics in brand iPhones. The theoretical basis is modern research in the field of branding, which touches on the topics of visual identity and its effectiveness in visual communication with the consumer. The study took into account modern realities, in particular, artificial intelligence was used to analyze the visual components of logos. The main attention is paid to the study of the relationship between the

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Panji Wirayudha, Rahmat, Riksa Belasunda, and Ira Wirasari. "Brand Communication through Logos in the F&B Industry: A Case Study of Lakeside Fit+ Using Peirce’s Triadic Model." Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora 4, no. 1 (2024): 10. http://dx.doi.org/10.53697/iso.v4i1.1666.

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This study explores the strategic deployment of visual elements in the Lakeside Fit+ logo using Peirce's Triadic Model within the competitive food and beverage (F&B) industry. By analyzing how symbols, icons, and indexes such as leaf and fruit illustrations, the cup and straw, hand holding and emphatically pointing, black color, and the typographies, communicate health, freshness, and accessibility, the research elucidates the logo's effectiveness in connecting with health-conscious consumers. The methodology leveraged qualitative visual content analysis to decode these elements, offering

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Primantari, Luky, Roderikus Agus Trihatmoko, and Trio Handoko. "Branding of products as a region and country icon: Governance and entrepreneurship in the textile industry." Journal of Governance and Regulation 11, no. 2 (2022): 50–61. http://dx.doi.org/10.22495/jgrv11i2art5.

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This study seeks to describe and give an overview of product branding theory from the phenomenon of entrepreneurial empowerment for original Solo batik (Batik Asli Solo) clothing products. By referring to Trihatmoko (2019b), this study applied a qualitative research method using a phenomenological approach and pragmatism interpretation. The theoretical foundation was structurally depicted in agency theory and channel management from Bergen, Dutta, and Walker (1992). The results of this study identified that product branding includes entrepreneurial creativity and marketing strategies that dete

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Murti, Desideria, Victoria Sundari, Antonius Bima, and Gabriel Emerald. "Village Branding: Instruments of Place Brand Identity for Destinations and MSMes In The Tourism Villages." Jurnal Spektrum Komunikasi 11, no. 2 (2023): 251–64. http://dx.doi.org/10.37826/spektrum.v11i2.458.

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This research aims to discuss the instruments in place of brand identity for destination development and MSMEs in a tourism village. The participatory approach was carried out by conducting the FGDs (Focus Group Discussions) sequence to involve citizens in formulating place branding. The citizens made and identified designs and icons, provided design directions, and gave the feel of a story to the resulting design. In previous research, place branding mainly was carried out in cities or places with dominant government hierarchies. In contrast, this research was conducted in villages and areas

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Martanti, Nadia Luki, and Handika Mukti. "Cultural Conservation of Wong Kejawen Religion (Folklore Study of the Kejawen Community in Sidorejo Village, Batang Regency)." Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) 2, no. 2 (2023): 265–76. http://dx.doi.org/10.55927/sospolbud.v2i2.5238.

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The Kejawen tradition in Sidorejo is one of the cultural icons in Batang Regency. The Balekambang site is one proof of the existence of Javanese culture in Sidorejo. Various traditions are also passed down by the Kejawen people to future generations for their culture. This research was made to examine the cultural conservation carried out by the Kejawen people in Sidorejo through folklore studies. The research method used is qualitative with an ethnographic study approach. Data triangulation was used with data collection techniques in the form of observation, interviews, and documentation stud

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Xie, Haoxi. "The Research on the Social Media Analytica Model Apply on Barbie Culture Influences in Society." Communications in Humanities Research 20, no. 1 (2023): 228–37. http://dx.doi.org/10.54254/2753-7064/20/20231377.

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Barbie has long been one of the worlds most influential icons for women; it was launched in 1959 by Ruth Handler. As a successful fashion doll model, she is a figurehead of the brand, leading females to have independence in life. Her influence has changed the social status and life of female groups. This paper starts with the data analysis of the first Barbie live-action movie in 2023. Then, it analyzes and predicts the number of plays on the Barbie YouTube channel. Use Python data analysis implementation to analyze text movie reviews. This Python data technique includes text analysis, visuali

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