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Books on the topic 'Brand management'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 May 2024

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1

Ahluwalia, Rohini, and Barbara Loken. Brands and Brand Management. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.

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Riley, Francesca. Brand Management. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2010. http://dx.doi.org/10.4135/9781446260890.

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3

Mogaji, Emmanuel. Brand Management. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66119-9.

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4

Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management. Third Edition. | New York : Routledge, 2020. | Revised edition of the authors’ Brand management, 2016.: Routledge, 2020. http://dx.doi.org/10.4324/9780367172596.

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5

L, De Chernatony, ed. Brand management. Aldershot: Ashgate, 1998.

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6

Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.

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7

Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Routledge, 2010.

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8

Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.

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9

Barbara, Loken, Ahluwalia Rohini 1966-, and Houston Michael J, eds. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.

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10

Esch, Franz-Rudolf, Torsten Tomczak, Joachim Kernstock, Tobias Langner, and Jörn Redler, eds. Corporate Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24900-7.

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11

Hartleb, Vivian. Brand Community Management. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8333-6.

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12

Esch, Franz-Rudolf, Torsten Tomczak, Joachim Kernstock, Tobias Langner, and Jörn Redler, eds. Corporate Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-8349-3862-6.

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13

Stolle, Wulf. Global Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4139-8.

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14

Temporal, Paul, ed. Advanced Brand Management. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119199670.

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15

Chevalier, Michel, and GéRald Mazzalovo, eds. Luxury Brand Management. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119199168.

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16

Dhar, Mainak, ed. Brand Management 101. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119207733.

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17

Mosley, Richard, ed. Employer Brand Management. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119208051.

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18

Esch, Franz-Rudolf, Torsten Tomczak, Joachim Kernstock, and Tobias Langner. Corporate Brand Management. Wiesbaden: Gabler Verlag, 2004. http://dx.doi.org/10.1007/978-3-322-94637-9.

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19

Bukhari, Imaan. Europäisches Brand Management. Wiesbaden: Deutscher Universitätsverlag, 1999. http://dx.doi.org/10.1007/978-3-663-08483-9.

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20

Misof, Günther, and Michael Schwarz. Innovatives Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17325-8.

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21

von Walter, Benjamin, and Dietmar Kremmel, eds. Employer Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-06938-4.

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22

Waller, Talaya. Personal Brand Management. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-43744-2.

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23

Rakhra, Rakesh. Strategic brand management. London: Newspaper Society, 1998.

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24

Bender, Matthias. Artist Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-39208-6.

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25

Larry, Percy, and Pervan Simon, eds. Strategic brand management. Oxford: Oxford University Press, 2011.

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26

H, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. New York: Routledge, 2008.

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27

Practices, LLC Best. Pharmaceutical brand management: Strengthening the global brand. Chapel Hill, NC: Best Practices, 2001.

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28

Brand society: How brands transform management and lifestyle. Cambridge: Cambridge University Press, 2010.

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29

Kornberger, Martin. Brand society: How brands transform management and lifestyle. New York: Cambridge University Press, 2010.

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30

9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.

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31

Brand revolution: Rethinking brand identity. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2013.

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32

DeMicco, Frederick J., and Ali A. Poorani. Medical Travel Brand Management. Boca Raton: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003277392.

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33

Christiaans, Lena. International Employer Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-00456-9.

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34

Bakker, Diederich. Vertical Brand Portfolio Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08221-5.

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35

Kirchhof, Anne-Kathrin, and Oliver Nickel, eds. CSR und Brand Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-642-55188-8.

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36

Meierer, Markus. International Corporate Brand Management. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6319-2.

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37

Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, and Michael Schade. Identity-Based Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-13561-4.

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38

Post, Richard S. Global Brand Integrity Management. New York: McGraw-Hill, 2007.

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39

Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. Identity-Based Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40189-4.

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40

(Firm), WetFeet com, ed. Careers in brand management. San Francisco, CA: WetFeet.com, 2000.

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41

1944-, Murphy John M., ed. Brand valuation. 2nd ed. London: Business Books, 1991.

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42

Elliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.

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43

Heding, Tilde, Tilde Heding, Charlotte Knudtzen, Mogens Bjerre, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management. Routledge, 2008. http://dx.doi.org/10.4324/9780203996171.

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44

Heding, Tilde, Charlotte Knudtzen, and Mogens Bjerre. Brand Management. Routledge, 2015. http://dx.doi.org/10.4324/9781315752792.

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45

Riley, Francesca Dall'Olmo. Brand Management. SAGE Publications, Limited, 2009.

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46

IntroBooks. Brand Management. Independently Published, 2019.

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47

Brand Management. PEARSON, 2011.

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48

Bjerre, Mogens, Tilde Heding, and Charlotte F. Knudtzen. Brand Management. Taylor & Francis Group, 2020.

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49

Brand Management. 2013.

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50

Varma, Harsh V. Brand Management. Excel Books, 2002.

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