Journal articles on the topic 'Brand management'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Brand management.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
Lee, Wai Jin (Thomas), Aron O’Cass, and Phyra Sok. "Unpacking brand management superiority." European Journal of Marketing 51, no. 1 (February 13, 2017): 177–99. http://dx.doi.org/10.1108/ejm-09-2015-0698.
Full textKhurdei, Viktoriia, Viktoriia Datsenko, Tetiana Dronova, Dmytro Mishchenko, and Irina Pavlovska. "FORMULATION OF A MARKETING STRATEGY FOR COMPANY BRAND MANAGEMENT." Economies' Horizons, no. 1(23) (March 31, 2023): 4–14. http://dx.doi.org/10.31499/2616-5236.1(23).2023.272720.
Full textVeloutsou, Cleopatra, and Elena Delgado-Ballester. "New challenges in brand management." Spanish Journal of Marketing - ESIC 22, no. 3 (December 17, 2018): 254–71. http://dx.doi.org/10.1108/sjme-12-2018-036.
Full textTroyan, V. I., and A. S. Braslavska. "Brand Management Strategies as Components of Brand Management." Business Inform 11, no. 526 (2021): 446–51. http://dx.doi.org/10.32983/2222-4459-2021-11-446-451.
Full textFournier, Susan, and Shuba Srinivasan. "Branding and the Risk Management Imperative." GfK Marketing Intelligence Review 10, no. 1 (May 1, 2018): 10–17. http://dx.doi.org/10.2478/gfkmir-2018-0002.
Full textKovalchuk, Olha. "BRANDS CONTROL AS BRAND-MANAGEMENT COMPONENT." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 11(39) (December 20, 2018): 52–55. http://dx.doi.org/10.25264/2311-5149-2018-11(39)-52-55.
Full textDudko, Pavlo M. "MANAGEMENT OF BRANDS’ PORTFOLIO POSITIONING OF DOMESTIC ENTERPRISES." Management 31, no. 1 (September 17, 2020): 67–77. http://dx.doi.org/10.30857/2415-3206.2020.1.6.
Full textVo, Nga Dinh. "Brand management through image and culture." Journal of Development and Integration, no. 72 (August 30, 2023): 89–97. http://dx.doi.org/10.61602/jdi.2023.72.11.
Full textMELNYCHENKO, Oleksandr, and Maksym MELNYCHENKO. "BRAND MANAGEMENT IN MODERN CONDITIONS: WARTIME CHALLENGES AND PERSPECTIVES." Herald of Khmelnytskyi National University. Economic sciences 304, no. 2(2) (March 18, 2022): 24–29. http://dx.doi.org/10.31891/2307-5740-2022-304-2(2)-4.
Full textRui, Liang, Kateryna Prokopenko, and Svitlana Vovchok. "APPLICATION OF COMPETITIVE MARKETING STRATEGIES IN BRAND MANAGEMENT." Management 32, no. 2 (April 16, 2021): 137–46. http://dx.doi.org/10.30857/2415-3206.2020.2.11.
Full textHu, Shuyi, and Fangyu Zhang. "An Overview of the Composition and Management of Brand Equity." Advances in Economics, Management and Political Sciences 49, no. 1 (December 1, 2023): 34–38. http://dx.doi.org/10.54254/2754-1169/49/20230477.
Full textDeepesh Sheth. "Unlocking the power of digital marketing: Strategies for successful international brand management." International Journal of Science and Research Archive 10, no. 1 (October 30, 2023): 725–29. http://dx.doi.org/10.30574/ijsra.2023.10.1.0772.
Full textLin, Jin. "Study on Brand Management of Fashion Brands." Advances in Economics, Management and Political Sciences 55, no. 1 (December 1, 2023): 24–29. http://dx.doi.org/10.54254/2754-1169/55/20230955.
Full textJiménez-Marín, Gloria, Rodrigo Elías Zambrano, Araceli Galiano-Coronil, and Rafael Ravina-Ripoll. "Brand Management from Social Marketing and Happiness Management Binomial of in the Age of Industry 4.0." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (December 9, 2020): 39. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(39).
Full textKavaratzis, Mihalis, and Mary Jo Hatch. "The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management." Journal of Travel Research 60, no. 1 (December 19, 2019): 3–15. http://dx.doi.org/10.1177/0047287519892323.
Full textCid, Allan, Pierre Blanchet, François Robichaud, and Nsimba Kinuani. "A Conceptual Framework for Creating Brand Management Strategies." Businesses 2, no. 4 (December 8, 2022): 546–61. http://dx.doi.org/10.3390/businesses2040034.
Full textChang, Joseph W. "The asymmetric patterns of adverse extension effects on narrow and broad brands: perspectives on brand structure and extension typicality." Journal of Product & Brand Management 29, no. 7 (February 22, 2020): 985–97. http://dx.doi.org/10.1108/jpbm-04-2019-2355.
Full textMedvid, Viktoriia, and Yu Zhijiang. "RESEARCH ON THE DEVELOPMENT STRATEGY OF SPORTS BRANDS." Actual Problems of Economics 1, no. 255 (September 2022): 109–19. http://dx.doi.org/10.32752/1993-6788-2022-1-255-109-119.
Full textРуі, Льен, К. В. Блюмська-Данько, and Ю. І. Данько. "THE APPLICATION OF BRAND MANAGEMENT IN THE DEVELOPMENT OF CHINESE AGRICULTURAL ENTERPRISE." Підприємництво та інновації, no. 27 (May 31, 2023): 29–32. http://dx.doi.org/10.32782/2415-3583/27.4.
Full textMohan, Mayoor, Fernando R. Jiménez, Brian P. Brown, and Caley Cantrell. "Brand skill: linking brand functionality with consumer-based brand equity." Journal of Product & Brand Management 26, no. 5 (August 21, 2017): 477–91. http://dx.doi.org/10.1108/jpbm-06-2016-1247.
Full textLyashchuk, Y. O., and O. V. Platonova. "Comparative analysis of brand management strategies." Proceedings of the Voronezh State University of Engineering Technologies 83, no. 1 (June 3, 2021): 343–52. http://dx.doi.org/10.20914/2310-1202-2021-1-343-352.
Full textBecheur, Imene, Oula Bayarassou, and Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship." Global Business Review 18, no. 3_suppl (April 20, 2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.
Full textGordillo Rodríguez, Ma Teresa. "Brand Management." Questiones Publicitarias, no. 14 (July 31, 2009): 174. http://dx.doi.org/10.5565/rev/qp.107.
Full textFox, Kenneth A. "Brand Management." Journal of Business Strategy 23, no. 6 (June 2002): 12–13. http://dx.doi.org/10.1108/eb040279.
Full textManjunatha, K. "Brand Management." Vikalpa: The Journal for Decision Makers 30, no. 4 (October 2005): 189–96. http://dx.doi.org/10.1177/0256090920050413.
Full textHosaini, Ahmad, and Abdullah Hosaini. "Brand management." International Journal of Research in Marketing Management and Sales 2, no. 1 (January 1, 2020): 142–47. http://dx.doi.org/10.33545/26633329.2020.v2.i1b.42.
Full textWood, Lisa. "Brands and brand equity: definition and management." Management Decision 38, no. 9 (November 2000): 662–69. http://dx.doi.org/10.1108/00251740010379100.
Full textStojanović, Suzana, Marko Janković, and Dejan Dimitrijević. "BRAND MANAGEMENT IN THE SERVICE SECTOR." KNOWLEDGE INTERNATIONAL JOURNAL 31, no. 6 (June 5, 2019): 2047–53. http://dx.doi.org/10.35120/kij31062047s.
Full textSu, Jin, and Xiao Tong. "Brand personality and brand equity: evidence from the sportswear industry." Journal of Product & Brand Management 24, no. 2 (April 20, 2015): 124–33. http://dx.doi.org/10.1108/jpbm-01-2014-0482.
Full textOsuna Ramírez, Sergio Andrés, Cleopatra Veloutsou, and Anna Morgan-Thomas. "I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management." Journal of Product & Brand Management 28, no. 5 (August 19, 2019): 614–32. http://dx.doi.org/10.1108/jpbm-03-2018-1811.
Full textWallace, Elaine, Isabel Buil, and Leslie de Chernatony. "Consumer engagement with self-expressive brands: brand love and WOM outcomes." Journal of Product & Brand Management 23, no. 1 (March 11, 2014): 33–42. http://dx.doi.org/10.1108/jpbm-06-2013-0326.
Full textMohan, Mayoor, Kevin E. Voss, Fernando R. Jiménez, and Bashar S. Gammoh. "Corporate brands as brand allies." Journal of Product & Brand Management 27, no. 1 (February 12, 2018): 41–56. http://dx.doi.org/10.1108/jpbm-01-2016-1080.
Full textGiertz, Johann N., Linda D. Hollebeek, Welf H. Weiger, and Maik Hammerschmidt. "The invisible leash: when human brands hijack corporate brands' consumer relationships." Journal of Service Management 33, no. 3 (March 2, 2022): 485–95. http://dx.doi.org/10.1108/josm-06-2021-0211.
Full textLieven, Theo, and Christian Hildebrand. "The impact of brand gender on brand equity." International Marketing Review 33, no. 2 (April 11, 2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.
Full textKostrova, Y. B., Y. O. Lyashchuk, L. V. Cherkashina, and O. Y. Shibarshina. "Comparative analysis of brand management strategies." Proceedings of the Voronezh State University of Engineering Technologies 83, no. 1 (June 3, 2021): 385–93. http://dx.doi.org/10.20914/2310-1202-2021-1-385-393.
Full textEskiev, M. A. "The Meaning and Role of the Positioning Process in Brand Management." SHS Web of Conferences 172 (2023): 05008. http://dx.doi.org/10.1051/shsconf/202317205008.
Full textLow, George S., and Ronald A. Fullerton. "Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation." Journal of Marketing Research 31, no. 2 (May 1994): 173. http://dx.doi.org/10.2307/3152192.
Full textLow, George S., and Ronald A. Fullerton. "Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation." Journal of Marketing Research 31, no. 2 (May 1994): 173–90. http://dx.doi.org/10.1177/002224379403100203.
Full textKervyn, Nicolas, Michael Breazeale, and Iskra Herak. "Cara Pils, a brand despite itself." CASE Journal 14, no. 1 (January 2, 2018): 69–87. http://dx.doi.org/10.1108/tcj-06-2017-0056.
Full textVogel, Areti T., and Kittichai Watchravesringkan. "Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference." Journal of Product & Brand Management 26, no. 5 (August 21, 2017): 516–27. http://dx.doi.org/10.1108/jpbm-07-2016-1257.
Full textRuane, Lorna, and Elaine Wallace. "Brand tribalism and self-expressive brands: social influences and brand outcomes." Journal of Product & Brand Management 24, no. 4 (July 20, 2015): 333–48. http://dx.doi.org/10.1108/jpbm-07-2014-0656.
Full textPourazad, Naser, Lara Stocchi, and Vipul Pare. "The power of brand passion in sports apparel brands." Journal of Product & Brand Management 29, no. 5 (October 23, 2019): 547–68. http://dx.doi.org/10.1108/jpbm-12-2018-2164.
Full textDrewniak, Rafał, and Robert Karaszewski. "Brand management in a situation of an economic crisis." Asia Pacific Journal of Marketing and Logistics 28, no. 4 (September 12, 2016): 743–58. http://dx.doi.org/10.1108/apjml-07-2015-0117.
Full textSchmidt, Holger J., and Pieter Steenkamp. "Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands." Journal of Brand Management 29, no. 1 (October 23, 2021): 85–110. http://dx.doi.org/10.1057/s41262-021-00259-1.
Full textVeg-Sala, Nathalie, and Elyette Roux. "A semiotic analysis of the extendibility of luxury brands." Journal of Product & Brand Management 23, no. 2 (April 14, 2014): 103–13. http://dx.doi.org/10.1108/jpbm-02-2014-0499.
Full textHuaman-Ramirez, Richard, and Dwight Merunka. "Brand experience effects on brand attachment: the role of brand trust, age, and income." European Business Review 31, no. 5 (August 2, 2019): 610–45. http://dx.doi.org/10.1108/ebr-02-2017-0039.
Full textAlić, Adi, Merima Činjarević, and Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands." Management & Marketing. Challenges for the Knowledge Society 15, no. 1 (March 1, 2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.
Full textGeorge, Jijo, and Victor Anandkumar. "Dimensions of Product Brand Personality." Vision: The Journal of Business Perspective 22, no. 4 (November 12, 2018): 377–86. http://dx.doi.org/10.1177/0972262918803496.
Full textLu, Jinzhao, and Yingjiao Xu. "Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity." Journal of Product & Brand Management 24, no. 4 (July 20, 2015): 365–76. http://dx.doi.org/10.1108/jpbm-05-2014-0593.
Full textRichards, Ian, David Foster, and Ruth Morgan. "Brand Knowledge Management: Growing Brand Equity." Journal of Knowledge Management 2, no. 1 (June 1998): 47–54. http://dx.doi.org/10.1108/13673279810800762.
Full text