Relevant bibliographies by topics / Brand profiling

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Brand profiling'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Brand profiling"

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Chan, Hang-Yee, Maarten Boksem, and Ale Smidts. "Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates." Journal of Marketing Research 55, no. 4 (2018): 600–615. http://dx.doi.org/10.1509/jmr.17.0019.

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The authors demonstrate a novel template-based approach to profiling brand image using functional magnetic resonance imaging. They compare consumers’ brain responses during passive viewing of visual templates (photos depicting various social scenarios) and brain responses during active visualizing of a brand's image, and then they generate individual neural profiles of brand image that correlate with the participant's own self-report perception of those consumer brands. In aggregate, these neural profiles of brand image are associated with perceived cobranding suitability and reflect brand ima
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Dressler, Marc, and Ivan Paunovic. "A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation." Sustainability 13, no. 2 (2021): 805. http://dx.doi.org/10.3390/su13020805.

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The article explores SME (Small and Medium Sized Enterprises) brand strategies as a means to position and successfully engage in competitive markets. A derived typology of brand strategy types deals with social profiling and sheds light on brand strategy internalization of two current managerial paradigms—sustainability and co-creation. N = 895 German SME wineries were examined, leaning on a netnographic analysis of predominantly websites and social media interactions. A two-step clustering method thereby identified eight winery SME brand strategy types. The importance of sustainability across
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Fardeen Khan, Et al. "Identifying and Profiling Radical Reviewer Collectives in Digital Product Reviews." International Journal on Recent and Innovation Trends in Computing and Communication 11, no. 10 (2023): 938–44. http://dx.doi.org/10.17762/ijritcc.v11i10.8612.

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Ecommerce sites are flooded with spam reviews and opinions. People are usually hired to impede or promote particular brands by writing extremely negative or positive reviews. It is usually performed in groups. Various studies have been conducted to identify and scan those spam groups. However, there is still a knowledge gap when it comes to detecting groups targeting a brand, instead of products only. In this study, we conducted a systematic review of recent studies related to detection of extremist reviewer groups. Most of the researchers have extracted these groups with a data mining approac
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Wesana, Joshua, Joachim J. Schouteten, Evi Van Acker, Xavier Gellynck, and Hans De Steur. "On consumers’ use, brand preference and equity of sports nutrition products." British Food Journal 122, no. 2 (2019): 635–54. http://dx.doi.org/10.1108/bfj-08-2019-0589.

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Purpose While trends of health and well-being have boosted the development of sports nutrition products, consumer research is limited. The purpose of this paper is to profile sports nutrition users and non-users, and to explain users’ preference and equity of sports nutrition brands. Design/methodology/approach A large online survey (n=3,165) was conducted with users and non-users of sports nutrition drinks in Belgium. Profiling was based on socio-demographic and sport related variables. For users, brand preference and equity of three key sports nutrition brands (n=1,075) were measured. Thereb
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Paetz, Friederike. "Recommendations for Sustainable Brand Personalities: An Empirical Study." Sustainability 13, no. 9 (2021): 4747. http://dx.doi.org/10.3390/su13094747.

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Sustainability marketing has emerged as an important trend both in practice and academic literature. The relevant literature has heavily focused on determinations of sustainable consumer behavior, and practitioners have used these results to derive short-term marketing decisions, e.g., adequate pricing of sustainable products. However, no study has scrutinized derivations of sustainable brand personalities or provided important long-term, strategic, managerial implications for marketing managers of sustainable brands. This study aims to contribute to this underrepresented research field and ma
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Greco, Francesca, and Alessandro Polli. "Emotional Text Mining: Customer profiling in brand management." International Journal of Information Management 51 (April 2020): 101934. http://dx.doi.org/10.1016/j.ijinfomgt.2019.04.007.

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Jeyapaul, Praveen Paul, and Ramya Sri M. "RETAILER PERCEPTION AND PATRONIZATION ALONG WITH CONSUMER PROFILING FOR SNACK CAKES." ICTACT Journal on Management Studies 9, no. 3 (2023): 1807–14. https://doi.org/10.21917/ijms.2023.0274.

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The purpose of this study is to explore the factors impacting the overall satisfaction of retailers’ towards snack cake brands and to find if the there is a significant difference in the demand for snack brands based on the type of outlets that sell snack cakes such as bakeries, departmental stores, grocery shops or super markets. This study also explores the consumers’ preference towards buying snacks based on age, size of family, preference of size of packages, amount of money spent on snacks daily and what makes the consumers’ to notice the product. A Structured questionnaire was designed t
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Schouteten, Joachim J., Sara De Pelsmaeker, Joel Juvinal, Sofie Lagast, Koen Dewettinck, and Xavier Gellynck. "Influence of sensory attributes on consumers’ emotions and hedonic liking of chocolate." British Food Journal 120, no. 7 (2018): 1489–503. http://dx.doi.org/10.1108/bfj-08-2017-0436.

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Purpose The purpose of this paper is to examine the influence of sensory attributes of milk chocolate on consumers’ emotions and their hedonic ratings using three commercial brands of milk chocolate. Design/methodology/approach Quantitative descriptive analysis by a trained panel (n=8) was performed to obtain the sensory evaluation of the samples. A group of 127 consumers evaluated the samples to indicate their hedonic ratings (nine-point hedonic scale) and emotions (EsSense Profile®). Findings The sensory profiles for the three chocolate types showed clear differences. EsSense Profile® method
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Jordan, Rachel, Kelly Garton, and Sally Mackay. "Testing a nutrient composition threshold model to classify brands for marketing restrictions." PLOS ONE 19, no. 10 (2024): e0311579. http://dx.doi.org/10.1371/journal.pone.0311579.

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Introduction Food marketing restrictions often apply nutrient profile models (NPM) to distinguish unhealthy products that should not be advertised, however brand-only marketing remains largely unaddressed. We sought to test a threshold method for classifying packaged food, beverage, or fast-food brands as (non)permitted for marketing, based on the nutrient profile of their product-lines. Methods We retrieved nutrient information from the Nutritrack databases for all products sold by the top 51 packaged food, beverage and fast-food brands in New Zealand, selected by market share. All products u
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Hofer, Rolf. "Horizontal profiling, a new Method for Differentiation of Printouts of Laser Printers." Journal of the American Society of Questioned Document Examiners 19, no. 1 (2016): 11–16. https://doi.org/10.69525/jasqde.225.

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The area of characters from laser-printed documents was quantitatively measured using image analysis. A pdf text file was printed on 25 different laser printers from 6 different brands. The average value, the standard deviation and the variation of the blank area of the letters “o” within each of the sheets were calculated. The measures from the samples were compared to each other. Significant differences were found between the toner printers, in some cases even within the same brand and the same model.It has been shown, that a horizontal profile of letter’s blank area can be established. This
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Dissertations / Theses on the topic "Brand profiling"

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Persson, Sofia, Caroline Stoor, and Linnéa Ryttinger. "Ensam eller tillsammans? : Om samspel mellan varumärken i ett gemensamt showroom." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16799.

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Studien syftar till att undersöka och analysera flera olika varumärkens möjligheter att samsas i en stor koncern, samt hur man på bästa sätt exponerar dessa varumärken i ett gemensamt showroom.The purpose of the study is to explore and analyze a variety of brands ability to combine in a large group and how to expose these brands the best in a combined showroom.<br>Program: Textil produktutveckling med entreprenörs- och affärsinriktning
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Reed, Graham. "Multivariate profiling of gel inks : a novel tool for the discrimination of within and between brand variation." Thesis, University of Strathclyde, 2013. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23303.

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The gel ink pen is the fastest growing pen class available on the modern market. Consequently, its prevalence in forensic casework is expected to increase. This poses a challenge to forensic scientists, since the chemistry of gel inks differ to other commonly encountered inks, thus discrimination by traditional methods like Thin Layer Chromatography (TLC) is limited and a new analytical methodology is required for distinguishing different formulations effectively. A study to evaluate discriminating potential of modern spectroscopic techniques alongside traditional methods of ink examination fo
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Malaguti, Anneli, and Lisa Öhlund. "TV-profiler på TV4 : En studie om hur TV4 arbetar med personliga profiler." Thesis, University of Kalmar, School of Communication and Design, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1137.

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<p>In the media world today it is important for TV-companies to differentiate since the number  of competitors has increased. The competition is more complex today because of the  possibility to broadcast throughout satellite and cable. As a company you need a strong brand  in order to differentiate the company from the competitors. The brand of media companies are  set by the content of the offer, which means that the program and the people connected to the  television program has an importance for the sake of how people experience the company. For  a commercial TV channel the content is also
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Louw, Leanie. "Sensory analysis of brandy: the application of rapid profiling methodologies." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86483.

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Thesis (PhD)--Stellenbosch University, 2014.<br>ENGLISH ABSTRACT: Brandy has a high alcohol content of at least 36% alcohol by volume and a complex volatile chemical structure. Due to this, the sensory evaluation of brandy is challenging to execute and must be carefully managed to avoid panellists’ sensory and mental fatigue. Although rapid sensory profiling methods, such as projective mapping (PM), are commonly used for fast moving consumer goods, it was unclear whether these methods could accommodate the difficulties associated with brandy evaluation. The primary objective of this study was
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Robakowska, Martyna. "Grafisk profilering som en del avvarumärkesarbetet." Thesis, Högskolan Dalarna, Grafisk teknik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5060.

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A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work re
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Tsai, Tsai-feng, and 蔡采鳳. "Using ZMET to Profiling Teachers’School Brand Perception for Elementary School." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/15526621592484746209.

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碩士<br>康寧大學<br>國際企業管理研究所<br>100<br>Low birth rate, the parents right to choose, the impact of the education market trend, schools are facing a rigorous challenge. School brand become the key for school to win the parents, students and survival strategy. However, the study of school brand being lack of systemic technology tools and few related empirical research to consult.In this study, the use of ZMET (Zaltman Metaphor Elicitation Technique) to explore the core elements of the education school brand perception, to complement the gap of school brand perception analysis. The specific practice of
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Books on the topic "Brand profiling"

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Rappers, Tobias. Sustainability As a New Dimension of Brand Management - an Investigation with Regard to Affective and Cognitive Dimensions of Profiling. GRIN Verlag GmbH, 2013.

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Book chapters on the topic "Brand profiling"

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Smaldone, Francesco, Mario D’Arco, and Vittoria Marino. "I Am Free to Be in a Grocery Store: Profiling Consumers’ Spending During Covid-19 Pandemic via Big Data Market Basket Analysis." In Advances in National Brand and Private Label Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76935-2_7.

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Derval, Diana. "Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration." In Designing Luxury Brands. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-54093-6_2.

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Gadelrab, Mohammed S., and Ali A. Ghorbani. "Cyber Criminal Profiling." In Advances in Digital Crime, Forensics, and Cyber Terrorism. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8793-6.ch003.

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New computing and networking technologies have not only changed the way traditional crimes are committed but also introduced completely brand new “cyber” crimes. Cyber crime investigation and forensics is relatively a new field that can benefit from methods and tools from its predecessor, the traditional counterpart. This chapter explains the problem of cyber criminal profiling and why it differs from ordinary criminal profiling. It tries to provide an overview of the problem and the current approaches combined with a suggested solution. It also discusses some serious challenges that should be
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Gadelrab, Mohammed S., and Ali A. Ghorbani. "Cyber Criminal Profiling." In Digital Forensics and Forensic Investigations. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3025-2.ch012.

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New computing and networking technologies have not only changed the way traditional crimes are committed but also introduced completely brand new “cyber” crimes. Cyber crime investigation and forensics is relatively a new field that can benefit from methods and tools from its predecessor, the traditional counterpart. This chapter explains the problem of cyber criminal profiling and why it differs from ordinary criminal profiling. It tries to provide an overview of the problem and the current approaches combined with a suggested solution. It also discusses some serious challenges that should be
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Dressler, Marc. "Sustainability as Vehicle for Strategic Entrepreneurship." In Advances in Business Strategy and Competitive Advantage. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-6942-2.ch007.

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This chapter investigates strategic value of sustainability based on empirical data from German wineries. Two sources served to explore strategic aspects. An online panel filled by German wineries on strategy, innovation, and sustainability was complemented by a netnographic database on winery brand management. The results underline a leapfrogging growth of strategic importance of sustainability for German wine producers. Sustainability is becoming a strategic driver with far-reaching impulses for innovation and business model design. Sustainability accentuates the wineries´ generic positionin
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Kuehn, Katharina Sophie. "Personalization 3.0." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3115-0.ch002.

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Approaches that attempt to predict consumer behavior have come a long way since the inception of socio-demographic profiling. This development is, on the one hand, driven by the desire of businesses to perform better and connect better with consumers. On the other hand, this is also driven by consumers who are explicitly seeking personalized guidance in a crowded marketplace and implicitly, nonconsciously, seeking to fulfill underlying emotional needs and goals by consuming brands and products. The author proposes a biopsychological framework to understand personality based on evolutionary stu
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Traavik, Laura E. M., and Cathrine Seierstad. "Arbeidsgiver-merkevarebygging med et mangfoldsfokus: En analyse av norske selskapers nettsider." In HR i møte med det nye arbeidslivet. Cappelen Damm Akademisk/NOASP, 2023. http://dx.doi.org/10.23865/noasp.192.ch10.

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In this chapter we examine how 58 of the largest Norwegian companies across nine industries profile and communicate equality, diversity, and inclusion (EDI) on their websites. As a result of market and workforce changes, there is an increasing demand for labour and need for organizations to attract a wider range of employees. The chapter builds on ideas and methodologies from recent international desktop studies (e.g. Jonsen et al.Grieble, 2021; Point &amp; Singh, 2003; Singh &amp; Point 2006), which have shown that companies are increasingly profiling EDI and using it for employer branding, a
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Ahmed, Feruza, Tadele Eticha, Ariaya Hymete, and Ayenew Ashenef. "Principles and Applications of Ultra-High-Performance Liquid Chromatography." In High Performance Liquid Chromatography - Recent Advances and Applications [Working Title]. IntechOpen, 2023. http://dx.doi.org/10.5772/intechopen.110540.

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The science of separation had advanced significantly with the development of ultra-high-performance liquid chromatography (UHPLC), a brand-new type of liquid chromatography. The need for the evolution of HPLC into UHPLC has been driven by the continuously evolving of packing material modifications that affect the separation of mixtures. The separation process of analytes is completed in a substantially decreased amount of time due to the lower particle sizes, which increases surface area of interaction allowing reduction of column length to one-third; thus, shorter columns are employed in UHPL
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Thomson, David M. H. "Expedited procedures for conceptual profiling of brands, products, and packaging." In Rapid Sensory Profiling Techniques. Elsevier, 2023. http://dx.doi.org/10.1016/b978-0-12-821936-2.00024-8.

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Thomson, D. M. H. "Expedited procedures for conceptual profiling of brands, products and packaging." In Rapid Sensory Profiling Techniques. Elsevier, 2015. http://dx.doi.org/10.1533/9781782422587.1.91.

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Conference papers on the topic "Brand profiling"

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Ngele, Emmanuel. "Geo-semantic profiling of brand-specific customer experience using citizen-generated social media comments." In International Conference on Artificial Intelligence and Robotics. Machine Intelligence Research Group (MIRG), 2023. https://doi.org/10.52968/15061120.

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A good customer experience is likely to influence a customer’s decision to buy positively and equally a negative customer experience will most likely make a customer decide not to buy or go elsewhere. About 73% of customers said that one negative customer experience is enough for them to leave a brand, and go to a competitor. This research work will use text mining and sentiment analysis techniques to identify and categorize brand-specific social media comments into different groups, including positive, negative, and neutral comments. Geo-profiling techniques will be used to identify patterns
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