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Dissertations / Theses on the topic 'Branding of the region'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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1

MARCOZ, ELENA MARIA. "ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2893.

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Questa tesi empirica si concentra sul ruolo svolto dal food marketing (sezione uno) e dal destination branding (sezione due) nel promuovere lo sviluppo di una regione . La tesi è strutturata come raccolta di 4 articoli. La prima sezione si basa su due ricerche empiriche inerenti il caso della Fontina, un tipico formaggio italiano. L'obiettivo è capire che tipo di valore può essere generato collegando un alimento tipico alla regione di origine / produttore / certificazione. L'analisi approfondisce e supporta studi precedenti sull’ importanza della certificazione DOP e contribuisce individuando
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MARCOZ, ELENA MARIA. "ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2893.

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Questa tesi empirica si concentra sul ruolo svolto dal food marketing (sezione uno) e dal destination branding (sezione due) nel promuovere lo sviluppo di una regione . La tesi è strutturata come raccolta di 4 articoli. La prima sezione si basa su due ricerche empiriche inerenti il caso della Fontina, un tipico formaggio italiano. L'obiettivo è capire che tipo di valore può essere generato collegando un alimento tipico alla regione di origine / produttore / certificazione. L'analisi approfondisce e supporta studi precedenti sull’ importanza della certificazione DOP e contribuisce individuando
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3

Manasoe, Benjamin. "Branding a region : the next step for the regional tourism organization of Southern Africa." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/4062.

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Thesis (MPhil (Information Science))--University of Stellenbosch, 2009.<br>ENGLISH ABSTRACT: Marketing practitioners and academics are increasingly applying the concepts and techniques of products or services branding to the branding of destinations. To date, most of these studies focussed on using product and services branding concepts for branding destinations on the level of an individual resort, city or country. This thesis extends this trend by considering to what degree these destination branding ideas can also be used to brand an entire region consisting of several countries with
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Frölin, Matilda, and Victoria Ullsten. "Ett varumärke för halva Sveriges sjukvård : En kvalitativ fallstudie av Region Västerbottens rekryteringskommunikation." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-169811.

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The lack of highly educated medical personnel is increasing in small municipalities which therefore makes it interesting to investigate how Region Västerbotten takes into account that they have three hospitals in different municipalities to recruit for. The purpose of this study was to understand how the region communicate in their recruitment communication together with how this communication is decoded by nursing students and medical students. We also aimed to investigate how the students perceive the regions brand in general and therefore Reception Analysis was used in combination with Rhet
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Silic, Tea, and Alexander Stigertsson. "Möjligheter och problem för en cross-borderregion – En fallstudie av Greater Copenhagen and Skåne Committee." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22315.

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Regional planning has become an important part of today’s politics. As a result of the ongoing globalization municipalties and cities now have to form partnerships accross borders to be able to compete for resources, residents and businesses establishments. Oresund collaboration was initiated when Denmark and Sweden formed The Oresund Committee, which today is called Greater Copenhagen and Skane Committee. The aim of this bachelor thesis is to investigate what the cooperation actually means to three selected municipalties in the region, how the region is perceived by media and how it is portra
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Pucher, Josefin, and Karin Ljungberg. "Regional Destination Branding : A Qualitative Study of the Branding Practices in Three Swedish Regions." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19284.

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During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. The concept of destination branding is concerned with creating an image which positively can influence consumer’s choice of destinations. Conditions surrounding organizations working with destination branding, so called destination marketing organizations is very complex. This highlights a need for effective management, leading to managerial activities such as
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Johansson, Stefan, and Azar Soran Rashidzadeh. "Branding in industrial markets : The Establishment of the Business Network Automation Region - A Study of a Industrial Phenomena. Peter Ekman & Peter Thilenius (Eds., 2010)." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9889.

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Purpose: To investigate how automation companies within Mälardalen region are aware of the value of brand building in a business-to-business context. The primary interest in this chapter concerns the complexity of business-to-business buyer behaviour and the perceived value of brand related attributes from industrial suppliers perspective. Design/Methodology/Approach: Primary research material was gathered through a structured data collection in the form of direct-questioner consisting of pre-arranged fixed alternative questions. 257 mailings were distributed to top level management with marke
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8

Martin, Emeline. "Place brand efficiency : resident, manager and tourist perceptions of the region brand." Thesis, Université Clermont Auvergne‎ (2017-2020), 2017. http://www.theses.fr/2017CLFAD011/document.

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Dans un contexte de mondialisation, la concurrence accrue entre les territoires, dont l’objectif premier est de capter des habitants, des touristes et des entreprises, exacerbe les enjeux liés à leur attractivité. Afin de se différencier les collectivités territoriales et leurs agences de développement adoptent des approches de marketing territorial et commencent à mettre en place des techniques de marquage (dites place branding). Le place branding reprend plusieurs outils issus du domaine de la marque commerciale. Toutefois, le territoire est un « produit particulier » qui regroupe diverses p
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Šourková, Natálie. "Vztah návštěvníků destinace k certifikovaným regionálním produktům (Polabí)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192503.

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The aim of the thesis is to describe the attitude of the region Polabí visitors and the potential consumers generally towards the certified regional products which were branded within the system under the patronage of Association of Regional Brands. The thesis is divided into two parts, theoretical and practical. The theoretical part defines tourism in relation to region, it's benefits and impacts and deals with the problem of it's sustainable development. It also presents the national coordinator of branding - Association of Regional Brands, it's activities and the specifics of branding in Po
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TRIMECHE, OMAR. "Destination branding in the Middle-East & North Africa region: An exploration of the usage of social media by key internal stakeholders." Kyoto University, 2013. http://hdl.handle.net/2433/174867.

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Leib, Thomas. "The role of destination image and personality in co-branding of Baltic region tourism destinations : a case of Germany as a source market." Thesis, Manchester Metropolitan University, 2014. http://e-space.mmu.ac.uk/626/.

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Marketing and branding are inseparably linked, since the ultimate goal of marketing is to establish a brand in the mind of the consumer (Ries & Ries, 2002). Branding can be considered as one of the most meaningful and important aims and objectives of marketing (Cai, 2002). Interest in brand partnerships or co-branding, a concept where two or more brands facilitate each other in the market with the collective objective to establish a brand more effectively compared to what a brand could achieve on its own (Bengtsson & Servais, 2005; Chang, 2009) is increasing. However, literature to date has no
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Kunene, Sibongile. "Determining the contribution of online corporate communication to brand reputation among Generation Y consumers in Vaal Region." Thesis, Vaal University of Technology, 2016. http://hdl.handle.net/10352/453.

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M. Tech. (Department of Public Relations Management, Faculty of Human Sciences), Vaal University of Technology<br>ABSTRACT The internet has become one of the most powerful communication tools. Therefore, much has been written over the past few years about the rise and use of online communication, but there is still very limited research on the use of online communication by Generation Y members and corporations in an African context. Consequently, the internet has become one of the most powerful communication tool. This has led to the evolutions of the public relations discipline in keeping
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Linnarsson, Kajsa. "Branding Innovation : How to successfully build the brand of a regional innovation system." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4661.

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<p>Around the world, regions are developing their knowledge-based assets in order to stay competitive in today's global economy. Europe alone is home to more than a thousand cluster initiatives. There are an overwhelming number of innovative regions and "valleys" competing to become the place to live and do business within a particular field. In this highly competitive environment, marketing directors and innovation system executives must develop and execute a well conceived branding strategy in order to survive and thrive. </p><p>    Regional innovation systems are complex constructions often
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Grännsjö, Louise, and Johanna Henriksen. "Varumärket som strategisk resurs : Fyra värmländska varumärken och deras koppling till regionen." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-237.

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<p>The purpose of this essay is to investigate how four companies in Värmland, Sweden, are working strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad region.</p><p>Even though there is a huge interest in brands, there are only a few companies who can describe clearly what their own brand represents. This probably due to the fact that the brand is still regarded as a tactical tool, rather than as a strategic one. Because of this we find it very inte
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Andersson, Ida. "Geographies of Place Branding : Researching through small and medium sized cities." Doctoral thesis, Stockholms universitet, Kulturgeografiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-115638.

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Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. The present thesis aims to study place branding from a geographical perspective. It starts with debates theoretical and empirical understandings of place branding; what it is and how it is affecting the places where it is introduced. The thesis develops and argues for a perspective of territoriality and relati
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Krütznerová, Sandra. "Destinační marketing krajů ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-71851.

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Marketing on the level of public administration and local government is becoming to be more important in last years. This thesis deals with one of the area of marketing, specifically destination marketing. In the Czech Republic, destination marketing is implemented at several levels -- national, regional and local. Attention in this thesis is devoted mainly to the regional level of destination marketing. The first part provides with a theoretical basis for this issue and explain concept of "destination marketing" as well as marketing and communication mix of the region. Than marketing strategy
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Gouveia, Hermano. "Das Beiras para o Centro : a imagem da região Centro junto dos seus habitantes." Master's thesis, Instituto Português de Administração de Marketing, 2012. http://hdl.handle.net/10400.26/6787.

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A utilização do marketing como estratégia de gestão e promoção territorial pode ser uma mais valia para os locais aumentarem a sua competitividade e atractividade. A marca de um local é cada vez mais considerada como um activo importante no seu desenvolvimento e uma ferramenta fundamental para que os lugares (comunidades, cidades, regiões ou países) se distingam e melhorem o seu posicionamento. A Região Centro é uma criação administrativa recente que aglutina, em grande parte, as antigas regiões das Beiras. O principal objectivo desta investigação consistiu no desenvolvimento do conhecimento
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Weyh, Lukas Hans Walther. "Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-416246.

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This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. This has led to a symbiosis inside and outside the destination, making it an interesting area to research. While the interplay of the culinary assets of a destination with tourism within the destination is increasingly recognized, developed and used by researchers, planne
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Dudková, Veronika. "Vztah návštěvníků destinace k certifikovaným regionálním produktům." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-12467.

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The first part approximates many terms from the tourism that are important for understanding the whole problem of branding of local products. Second part explains the whole problem of local brands as the term local brand, what advantages brands bring, who is responsible for the branding and whom first idea of branding belong to, how the system of branding work etc. The purpose of diploma thesis finds out awareness of visitors of Krkonoše about the local branding. As form was used self prepaired checklist. The problem of local branding supplement knowledges of producers and sellers of certified
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McGeary, Bryan James. "Houses, Hot Dogs, and 'Hoods: Place Branding and the Reconstruction of Identity in Rick Sebak's Pittsburgh Documentaries." Bowling Green State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1352858956.

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Ожоганич, Т. Ю. "Стан та перспективи залучення прямих іноземних інвестицій в регіони України (на прикладі Одеського регіону)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Ozhohanych.pdf.

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У роботі розглядаються поняття, чинники та особливості прямих іноземних інвестицій на рівні регіону, нормативне регулювання процесу їх залучення в Україні та закордоном, а також методи оцінки іноземних інвестицій. Надано характеристику Одеського регіону, як об’єкту прямого іноземного інвестування, здійснено факторний і кореляційно-регресійний аналіз впливу чинників, що сприяють та заважають залученню іноземних інвестицій. Проаналізовано стан та перспективи прямого іноземного інвестування в Одеському регіоні. Запропоновано шляхи активізації залучення прямих іноземних інвестицій в Одеський рег
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Rato, Francisco José d´Almeida. "Marca Alentejo. contributo do design para a promoção da região Alentejo." Master's thesis, Universidade de Évora, 2013. http://hdl.handle.net/10174/11152.

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A perceção da imagem dos países e das regiões é hoje vista como um bem essencial para defender os seus interesses à luz nas novas regras económicas e políticas, caracterizadas pela interdependência e maior competitividade. A identidade visual de uma região quando difundida através de uma estratégia comunicacional eficaz, pode tornar-se um importante instrumento de desenvolvimento económico. As regiões, com vantagens competitivas distintas, competem entre si e tornaram-se marcas registadas. Uma marca regional representa assim um excelente caminho para decisões que conduzem ao desenvolvimento ec
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Bruhn, Magdalena, and Jessica Persson. "Regioner, framtidens arbetsgivare? : Hur studenter uppfattar framtida karriärer inom regional verksamhet." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-84898.

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Syftet med studien är att identifiera studenters uppfattningar och värderingar i valet av framtida arbetsgivare, för att skapa bättre förutsättningar att som arbetsgivare attrahera studenter. En kvantitativ studie med deduktiv ansats. För insamling av empiri utfördes en enkätundersökning på studenter inom specifika inriktningar. Studien visar att studenter har skilda uppfattningar om Region Kalmar län som arbetsgivare, beroende på vilken studieinriktningar de har. De studenter som har mer kontakt med arbetsgivare i form av exempelvis praktik, visar en större benägenhet att söka
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Bustamante, Romero Javier. "Branding." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623723.

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Esta conferencia trata sobre la importancia de posicionar las marcas hoy en día, menciona casos de buenas y malas prácticas además de realizar una dinámica, con la herramienta Kahoot, durante la conferencia. Descripción: Conferencia realizada en el marco del primer encuentro de socios Lumni, en las instalaciones del aula magna del campus Monterrico de la UPC, el 16 de mayo de 2018.
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Smith, Derrin W. "Place Marketing and the Image of Cleveland and Northeast Ohio." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1308006044.

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Хмелик, Людмила Яківна, Людмила Яковлевна Хмелик, Liudmyla Yakivna Khmelyk, and N. Ye Kosolap. "Ecological branding." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13484.

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Хмелик, Людмила Яківна, Людмила Яковлевна Хмелик, Liudmyla Yakivna Khmelyk, and N. Ye Kosolap. "Ecological branding." Thesis, Вид-во СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/21970.

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Braun, Jan Raphael Reuter. "Green branding." Florianópolis, SC, 2008. http://repositorio.ufsc.br/xmlui/handle/123456789/91063.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Design e Expressão Gráfica.<br>Made available in DSpace on 2012-10-23T18:25:00Z (GMT). No. of bitstreams: 1 262180.pdf: 1662683 bytes, checksum: 1f5b987f5326d87d6c26d4b0bb2d3dee (MD5)<br>Principalmente a partir dos anos noventa, as discussões ligadas às questões ambientais provocaram um crescimento acentuado no número de entidades voltadas para esta temática (ONGs, projetos, programas, comissões, comitês etc.). Porém, este incremento também contribuiu para agravar a
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Santos, Claudia Polo dos. "Luxury branding." reponame:Repositório Institucional da UFSC, 2012. http://repositorio.ufsc.br/xmlui/handle/123456789/94052.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2010<br>Made available in DSpace on 2012-10-25T05:56:11Z (GMT). No. of bitstreams: 1 280703.pdf: 1740930 bytes, checksum: b3410889e3aeb372d8059c648bc03f2d (MD5)<br>O luxo, quando ligado a marcas, é caracterizado por uma identidade forte, por um estilo reconhecível, por uma consciência elevada, e por associações emocionais e simbólicas realçadas. Como uma indústria global, tem um crescimento ininterrupto por mais de duas déca
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Pino, Simona. "The politics of branding : iRobot, branding and common sense." Thesis, University of Warwick, 2016. http://wrap.warwick.ac.uk/82187/.

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This thesis investigates the branding and marketing practices of the iRobot Corporation, an American military firm that produces both domestic and military robots with the same brand, and emphasises its military character when advertising its civilian products. Based on the assumption that the branding strategy is counterintuitive and controversial, this thesis offers an explanation by considering the practice within the broader historical context, thus providing an insight into the changing role and place of military firms within contemporary American capitalism. The argument is that the firm
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Stighäll, Emil. "EMPLOYER BRANDING : En analys av idealbilden inom Employer Branding." Thesis, Umeå universitet, Pedagogiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-163647.

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I en allt mer konkurrenskraftig vardag måste dagens arbetsgivare lägga större fokus på̊ att sticka ut. Endel gör det genom innovativa produkter och samarbeten, andra genom en aggressiv marknadsföringsstrategi. Humankapitalet har därför blivit ett betydelsefullt konkurrensmedel där efterfrågan på rätt kompetens har ökat. Därför har Employer Branding idag blivit ett av de hetaste ämnena inom organisatoriska kompetensförsörjning. Men hur tillämpar man Employer Branding mest effektivt enligt praktiker och teoretiker? Syftet med studien är därför att undersöka med hjälp av en diskursanalys hur Empl
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Almeida, Helena Susete Figueira Freire de. "Branding de lugar." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2013. http://hdl.handle.net/10400.5/11809.

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Azevedo, Sara Ribeiro Couto Saldanha de. "Re branding Marvila." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/19991.

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Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Urbanismo apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>O forte ambiente competitivo nas cidades de hoje em dia, levou à adopção de estratégias de Branding incorporadas nos elementos de gestão territorial. Nestas estratégias, o principal objectivo passa por desenvolver um lugar potenciando os seus atributos, com especial foco na sua imagem e identidade, visando a que esta se destaque e se torne atractiva. Marcada fortemente pelo período pós-industrial, foi at
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Storer, Heather J. "Authenticity in Branding." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1366662430.

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Pernikář, Václav. "Branding a rebranding." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260573.

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The paper is focused on brand identity and its implementation. The main target of the paper is to propose visual rules that could be used in companys communication including the logomanual and brand tonality represented by the communication manual. There is formed a theoretical summary and the issue of brand identity is discussed in a context of brand building in the first part of the paper. Then, in a practical part of the paper, is the paper focused on designing new brand for a small accommodation business. The new new brand name, logo, company colors, fonts are designed. The author had comp
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Moravec, Petr. "Branding a rebranding." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262753.

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The thesis focuses on brand image and its establishment on the Czech retail market. The aim of the thesis is to identify and propose ten opportunities for improvement of brand presentation to the brand's end users. The first part covers the empirical background and summarises issues of brand image creation in the context of brand building process in the retail environment. The practical part introduces the sports brand Under Armour and subsequently describes its position on the Czech sportswear market. Based on the questionnaire and observational research a draft of ten recommendations is com
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Monica, Goyzueta Mejia Zarela, and Mauricio Andia Martin Alonso. "Branding-CM00-201301." Universidad Peruana de Ciencias Aplicadas (UPC), 2013. http://hdl.handle.net/10757/633476.

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Aún hoy en día muchos piensan que la creación de una marca es la simple ideación de una identidad para una organización compuesta de un nombre logotipo y un estilo. En realidad una marca es mucho más que eso. Comprende diversos aspectos que van desde lo tangible hasta lo emocional y que permiten crear la relación o vínculo entre el consumidor y el producto- servicio. Esta relación tiene tanto valor que actualmente uno de los principales activos de las grandes corporaciones internacionales lo constituyen sus marcas.El branding implica justamente la gestión estratégica de la marca considerand
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Alonso, Mauricio Andia Martin. "Branding-CM00-201602." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633477.

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El curso de especialidad de Branding de la carrera de Comunicación y Marketing es de carácter teórico dirigido a los estudiantes de sexto ciclo; busca desarrollar la competencia general de comunicación oral y pensamiento innovador y la competencia específica de estrategia comunicacional con visión 360. Aún hoy en día muchos piensan que la creación de una marca es la simple elaboración de una identidad para una organización compuesta de un nombre logotipo y un estilo. Sin embargo la marca significa mucho más y comprende diversos aspectos que van desde lo tangible hasta lo emocional y que permit
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Alonso, Mauricio Andia Martin, and Pacheco Gamboa Aparicio Yuriella. "Branding-CM00-201701." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633488.

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El curso de Branding de la carrera de Comunicación y Marketing es de carácter teórico dirigido a los estudiantes de sexto ciclo; busca desarrollar la competencia general de comunicación oral y pensamiento innovador así como la competencia específica de estrategia comunicacional con visión 360. Aún hoy en día muchos piensan que la creación de una marca es la simple elaboración de una identidad para una organización compuesta de un nombre logotipo y un estilo. Sin embargo la marca significa mucho más y comprende diversos aspectos que van desde lo tangible hasta lo emocional y que permiten crear
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40

Alonso, Mauricio Andia Martin, Arteaga Oconnor Andres, and Pacheco Gamboa Aparicio Yuriella. "Branding-CM00-201702." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633499.

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El curso de Branding de la carrera de Comunicación y Marketing es de carácter teórico dirigido a los estudiantes de sexto ciclo; busca desarrollar la competencia general de comunicación oral y pensamiento innovador así como la competencia específica de estrategia comunicacional con visión 360. Aún hoy en día muchos piensan que la creación de una marca es la simple elaboración de una identidad para una organización compuesta de un nombre logotipo y un estilo. Sin embargo la marca significa mucho más y comprende diversos aspectos que van desde lo tangible hasta lo emocional y que permiten crear
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Andres, Arteaga Oconnor, Pacheco Gamboa Aparicio Yuriella, and Rosas Torres Oscar Alfredo Odon. "Branding-CM00-201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633510.

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Descripción:El curso de Branding desarrolla las herramientas necesarias en cada etapa de la elaboración estratégica de una marca desde el análisis elaboración y comunicación de la misma dentro de un mercado de alta competencia. El branding implica por lo tanto la gestión estratégica de la marca considerando sus distintas fases de vida el mercado los consumidores el entorno y las tendencias que las rodean. Por lo tanto este curso ayudará a diseñar estrategias para marcas de productos y/o servicios que respondan a las necesidades de la organización. Aún hoy en día muchos piensan que la creación
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42

Alonso, Mauricio Andia Martin, Pacheco Gamboa Aparicio Yuriella, and Rosas Torres Oscar Alfredo Odon. "Branding-CM00-201802." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633521.

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Description:The Branding course develops the tools required in each stage of the strategic creation of a brand from its analysis development and communication within a highly competitive market. Therefore branding implies the strategic management of a brand considering its different life stages the market consumers environment and trends around it. Thus this course will help to design strategies for product and/or service brands that respond to the organizational necessities. Even nowadays a lot of people think that creating a brand implies only developing an identity for an organization made
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Teresa, Malaga Ortiz Maria. "Branding-CM00-201900." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633532.

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Description:The Branding course develops the tools required in each stage of the strategic creation of a brand from its analysis development and communication within a highly competitive market. Therefore branding implies the strategic management of a brand considering its different life stages the market consumers environment and trends around it. Thus this course will help to design strategies for product and/or service brands that respond to the organizational necessities. Even nowadays a lot of people think that creating a brand implies only developing an identity for an organization made
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Yuriella, Pacheco Gamboa Aparicio, and Rosas Torres Oscar Alfredo Odon. "Branding-CM00-201901." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633543.

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Description:The Branding course develops the tools required in each stage of the strategic creation of a brand from its analysis development and communication within a highly competitive market. Therefore branding implies the strategic management of a brand considering its different life stages the market consumers environment and trends around it. Thus this course will help to design strategies for product and/or service brands that respond to the organizational necessities. Even nowadays a lot of people think that creating a brand implies only developing an identity for an organization made
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45

Krochta, Carrie Ann. "Layers of Branding: City and Arts Organization Branding in Columbus, Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345471017.

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Löfgren, Jessie, and Sofia Flodström. "Employer branding - Vad tycker medarbetarna? : En studie om intern employer branding." Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33156.

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I en allt mer föränderlig värld där företag inom kunskapsintensiva branscher lider brist på kompetent personal, har det aldrig tidigare varit lika viktigt för organisationer att arbeta för att behålla sina nuvarande anställda. För att företag ska kunna differentiera sig och skapa en arbetsgivarattraktion krävs det att de använder sig av strategier för att de fortsättningsvis ska kunna attrahera och behålla sina medarbetare. Employer branding är sätt att stärka arbetsgivarvarumärket både internt som externt och denna studie kommer att fokusera på intern employer branding.
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Patti, Frank Anthony. "Branding in Independent Schools| Identifying Important Aspects of the School Branding Process." Thesis, University of Pennsylvania, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10608474.

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<p> Branding in independent schools is a topic that has not been fully explored by researchers in the field of marketing and branding. Many factors have forced independent schools to begin to look at brand management as a way to respond to sudden enrollment issues. The recession of 2008, increasing quality of public schools, and the rising cost of an independent school education are three major factors that have prompted independent schools to think much more carefully about their images. Although there is some research on the ways that colleges and universities successfully apply branding str
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Thomas, Ramona. "Employer Branding for Consultancies." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1852.

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<p>Fierce competition for talents and asymmetric distribution of information are the</p><p>two main reasons that make employer branding necessary for knowledge intensive</p><p>companies. Why is this especially important for knowledge intensive companies?</p><p>These companies rely on an excellent base of human resources as the</p><p>employee is forming the perception of the client in terms of credibility, quality</p><p>and reputation. So how can you filter out and attract the best people? And are all</p><p>talents attracted by the same patterns? The idea of this research is, that as the</p><p>
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Magagnoli, Matilde. "Design and city branding." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/20133.

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Dissertação de Mestrado em Design, com a especialização em Design de Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>A disciplina do place branding cresceu em popularidade nas últimas décadas, tornando-se numa área de interesse para muitas cidades por todo o mundo. Levar a cabo uma intervenção de city branding implica um esforço a vários níveis para a administração da cidade, cujo objetivo é capturar a essência da cidade através do envolvimento direto dos cidadãos, definir a reputação e desenvolver um conjunto estratégico
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Ding, Zi-Yun. "Branding in Arts Organizations." University of Akron / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=akron1297979840.

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