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Journal articles on the topic 'Branding of the region'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Gazuda, Serhiі. "Mechanism for formation and development of branding in agricultural regions." Ukrainian Journal of Applied Economics and Technology 9, no. 2 (2024): 157–61. http://dx.doi.org/10.36887/2415-8453-2024-2-26.

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The article substantiates the peculiarities of building a mechanism for the formation and development of branding of agrarian regions. Attention is focused on the need to outline fundamentally new approaches to managing agricultural regions, which can be implemented thanks to effectively formed and developed branding. The main task of creating an agrarian region's branding, which is the central focus of this research, is to ensure its competitiveness and the formation of brand capital through the recognition and identification of the territory among other territorial units. The purpose of the

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Мовенко, Сергій. "КОНЦЕПТ ПОНЯТТЯ «БРЕНДИНГ ТЕРИТОРІЙ»". Міжнародні відносини, суспільні комунікації та регіональні студії, № 1 (18) (5 червня 2024): 259–80. http://dx.doi.org/10.29038/2524-2679-2024-01-259-280.

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The article examines territorial branding as the analysis and study of ways to create and manage the image of a specific territory (such as a country, region, or city) with the aim of attracting investments, developing tourism, increasing attractiveness for businesses and residents, and forming a positive perception internationally. It encompasses various aspects, such as marketing strategies, public relations, cultural and social factors, innovations, and the use of modern technologies. Contemporary concepts of territorial branding emphasize the im- portance of creating and managing the image

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Merzlyakova, I., I. Kairova, and M. Koshman. "Geobranding as a technology for sustainable development of an agricultural region." IOP Conference Series: Earth and Environmental Science 937, no. 3 (2021): 032077. http://dx.doi.org/10.1088/1755-1315/937/3/032077.

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Abstract The article is devoted to the theoretical issues of geo-branding as a technology for the development of an agro-industrial region, the origin and development of research on branding and marketing of territories is considered, the content of the concepts of “place branding” and “place marketing” and the relationship between them are analyzed. The work examines the main components of geo-branding: development, implementation of a strategy for the development and promotion of an agro-industrial region, attraction of investments and the most efficient use of the region’s resources. Geo-br

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ГАЗУДА, Сергій. "ALGORITHM FOR CHOOSING A STRATEGY FOR THE FORMATION AND DEVELOPMENT OF BRANDING OF AGRARIAN REGIONS." Herald of Khmelnytskyi National University. Economic sciences 330, no. 3 (2024): 99–104. http://dx.doi.org/10.31891/2307-5740-2024-330-13.

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An algorithm of the strategy of formation and development of branding of agrarian regions is built in the article, with a justification of the peculiarities of its functionality. It is noted that in the conditions of market management, the complexity of transformational changes, primarily due to the state of war and the unpredictability of external influences, the necessity of substantiating the strategy of formation and development of territory branding, in particular agrarian regions, is determined. The purpose of the study is to outline the algorithm for building and determining the functio

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Арпентьева, Мариям, and Mariyam Arpenteva. "Geobranding in the tourism industry." Service & Tourism: Current Challenges 9, no. 3 (2015): 25–35. http://dx.doi.org/10.12737/12879.

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The article is devoted to theoretical issues of branding and re-branding of territories as a component of the development of the tourism industry. The origin and development of studies of the branding and destination marketing at tourism as a holistic system of Sciences about tourism and tourist activities are examined. The concepts of definitions «place branding» and «marketing of territories» and the relationship between them are analyzed. The author notes that the re-branding of territories and foresight designing of tourism are important components of modern tourism. Geobranding as an acti

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Shiro, Maria. "Economic Potential of the Volgograd Region Branding." Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika, no. 2 (July 2021): 76–84. http://dx.doi.org/10.15688/ek.jvolsu.2021.2.6.

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Every year more attention is paid to improving the competitiveness of territories. In the context of the changes in 2020, caused by the COVID-19 pandemic and related restrictions, the leadership of most countries faced the need to strengthen the work to create a positive image of the territories not only in the minds of foreign consumers (investors and tourists), but also directly among the population of these regions. For the Russian reality, this approach is relatively new, which is due to the lack of scientific justification for the effectiveness of such a mechanism. To date, the practical

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Muñiz Martínez, Norberto. "Re-branding Colombia through Urban Transformation and Rural Regional Marketing." International Studies. Interdisciplinary Political and Cultural Journal 24, no. 2 (2019): 79–94. http://dx.doi.org/10.18778/1641-4233.24.06.

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Colombia is now projecting a new, positive image to the world after overcoming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades. Even before the country’s transformation, other intermediate place institutions – cities and regions – had already taken significant steps towards territorial change and marketing. This paper outlines the processes involved in urban and social transformation in the city of Medellín and in the marketing of the coffee region, as illustrative cases of city re-bra

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Khvorostyanaya, A. S., A. I. Egorova, A. A. Maslov, and A. V. Kolupaeva. "The Kuzbass region strategic branding digitalization." Russian Journal of Industrial Economics 13, no. 3 (2020): 409–16. http://dx.doi.org/10.17073/2072-1633-2020-3-409-416.

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Governmental support in the formation of economic and intellectual potential of Kuzbass contributes to more comfortable conditions for development of business and improvement of life quality of the population. Strategic branding tools are an effective mechanism which allows building up long-term and trusting relationship with the local people and introducing certain values. The effect of external shocks including the COVID-19 pandemics on the functioning of social and economic spheres also reveal the necessity of their structural transformation and the need for raising digitalization level. Th

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Magnus, Johannes. "International branding of the Nordic region." Place Branding and Public Diplomacy 12, no. 2-3 (2016): 195–200. http://dx.doi.org/10.1057/s41254-016-0015-9.

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Andersson, Marcus. "Region branding: The case of the Baltic Sea Region." Place Branding and Public Diplomacy 3, no. 2 (2007): 120–30. http://dx.doi.org/10.1057/palgrave.pb.6000057.

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Messely, Lies, Joost Dessein, and Ludwig Lauwers. "Regional identity in rural development: Three case studies of regional branding." Applied Studies in Agribusiness and Commerce 4, no. 3-4 (2010): 19–24. http://dx.doi.org/10.19041/apstract/2010/3-4/3.

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Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. Regional branding is aimed at creating a more distinctive image or reputation, which helps to increase regional competitiveness. This paper discusses th

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Clifton, Nick. "Towards a holistic understanding of county of origin effects? Branding of the region, branding from the region." Journal of Destination Marketing & Management 3, no. 2 (2014): 122–32. http://dx.doi.org/10.1016/j.jdmm.2014.02.003.

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Oliveira, Eduardo. "Place branding as a strategic spatial planning instrument." Journal of Place Management and Development 9, no. 1 (2016): 47–72. http://dx.doi.org/10.1108/jpmd-11-2015-0053.

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Purpose The purpose of this paper is to critically explore the role of place branding, specifically at the regional scale, as an instrument for the attainment of strategic spatial planning goals. It also aims to contribute to the academic debate on place branding by discussing its relevance and effectiveness in supporting economic and social spatial realignment through civic participation and the shaping of clearly envisioned agreed futures. Design/methodology/approach Exploratory in nature, this paper’s theoretical exploration is developed by detailing relevant findings from a case study on t

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Borodych, Larysa, Andrii Koniuk, Oleksandr Savchenko, and Pavlo Vasyliev. "Features of Poltava Region Sustainable Recreational System Development in the Territory Branding Context." International Journal of Engineering & Technology 7, no. 4.8 (2018): 603–7. http://dx.doi.org/10.14419/ijet.v7i4.8.27314.

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The analysis of territory branding factors that is the driving force for the development of the recreational and health-improving system of the Poltava region is carried out. It was concluded that the urban construction concept is the initial impulse of the territorial branding strategy. The approaches used by the regions to create their brand strategy are analyzed. As a result of the analysis of the structure of urban planning, to identify common factors that affect both the design of urban development objects and the design of the brand territory. It is concluded that the urban construction

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Smirnova, T. A., and I. Y. Privarnikova. "Formation of the brand the city as an innovative way to improve its attractiveness for tourism." Bulletin of the Dnipropetrovsk University. Series: Management of Innovations, no. 5 (November 18, 2015): 93–100. https://doi.org/10.15421/191526.

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Now the image of Ukraine and its regions in the world is formed sporadically and chaotically. As a result, the attractiveness of individual cities and regions of Ukraine for tourists is very low. Increase in the level of global competition of regions and individual cities created the need for a positive image of a city on the tourist market. Promotion of local unique differences of such cities by building up a brand based on them is the most efficient tool to enhance tourism appeal of the region. Since building up brands for various objects and purposes has its specificity, with the growing im

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Fedorova, Sardana N., and Sardana V. Maximova. "Branding as a mean for ethnocultural tourism development in Sakha Republic (Yakutia)." Neophilology, no. 21 (2020): 170–75. http://dx.doi.org/10.20310/2587-6953-2020-6-21-170-175.

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The brand is an important element in the development of tourism, it exposes all the advantages of tourist products, cultural and natural heritage, brand identifies tourist product from the total mass of services provided in this sphere. We discuss different categories of tourist brands. Tourist product and region image are formed due to branding. Presented examples of regional brands affect the fame and recognition of the territory.The purpose of this research is to review the structure of the brand of the tourist enterprise, to identify the peculiarities and importance of the branding efficie

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Mikkonen, Jenni, and Ira Lahovuo. "Involving Events as Cocreators of Destination Brand: The Case of South Savo Region." Event Management 24, no. 2 (2020): 375–87. http://dx.doi.org/10.3727/152599519x15506259856075.

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Prior studies have recognized the importance of events in destination branding, but the focus has been on the roles of mega-events or sport events, while smaller cultural and freetime events have received far less attention. The stakeholder involvement in destination branding has also been attracting interest lately by many researchers, but there is lack of knowledge on how to utilize events in the branding processes. This study aims to fill the research gap through a case study in the South Savo region, eastern Finland. The purpose of this study is to examine the roles events have in destinat

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Falkheimer, Jasper. "Media Strategy and Place Branding in the Transnational European Öresund Region / Estrategia de medios y place branding en la region transnacional europea de Öresund." Revista Internacional de Relaciones Públicas 4, no. 8 (2014): 27–42. http://dx.doi.org/10.5783/revrrpp.v4i8.279.

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Purpose: The aim is firstly to to present a conceptual discussion about the relationship between media strategies and place branding, media effects and relations between sources and journalists. Second, based on a case study of the European transnational Öresund region (Danish-Swedish) the aim is to describe and analyze a contemporary agenda-building, media service-oriented place branding strategy. Method: The empirical case consists of a descriptive study of Öresund Media Platform, an EU Interreg project (2012-2014). A content analysis of how the news press in the Öresund Region has reported

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Muñiz Martínez, Norberto. "Towards a network place branding through multiple stakeholders and based on cultural identities." Journal of Place Management and Development 9, no. 1 (2016): 73–90. http://dx.doi.org/10.1108/jpmd-11-2015-0052.

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Purpose This paper aims to analyse the creation of a place brand for Colombia’s coffee region, within the framework of the evolution of place branding from traditional, one institution-led marketing approaches towards a more modern concept of network branding involving multiple stakeholders. The production of quality coffee in this region has been complemented with the development of coffee-themed rural tourism, which helps Colombia to enhance the value and positioning of its resources in the context of the economic and cultural exchanges inherent in globalisation. Design/methodology/approach

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Anipko, Nataliia, Oksana Smyk, and Khrystyna Kapush. "Place branding as an effective tool for increasing the touristic attractiveness of the territory (based on the example of Ternopil region)." Scientific Herald of Chernivtsi University. Geography, no. 808 (December 13, 2019): 123–28. https://doi.org/10.31861/geo.2019.808.123-128.

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The purpose of this paper is to learn the influence of place branding strategy on the formation of competitiveness and attractiveness of the territory. The main stages of formation of territory brand are determined and it is indicated at what stage Ternopil city and region are. Moreover, the range of measures and campaigns is developed, aimed at promoting the touristic attractiveness of Ternopil city. Place branding – is a modern and perspective area of scientific research. European countries have been working in this sphere for a long time whereas for Ukraine - territorial and regional brandi

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Юдин, Михаил, and Mikhail Yudin. "Tourism branding of suburbs of the Moscow region: historical platform." Services in Russia and abroad 9, no. 3 (2015): 74–0. http://dx.doi.org/10.12737/14395.

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The article is devoted to issue of tourism branding of the suburbs of Moscow region on the basis of historical information. Author analyzes the principles to strengthen the process and increase the tourist attraction of the suburbs of Moscow region. The article continues the theme announced by the author at the International Conference: HISTORICAL FOUNDATIONS FOR TOURISTIC BRANDING OF MOSCOW REGION // INTERNATIONAL MULTIDISCIPLINARY SCIENTIFIC CONFERENCE ON SOCIAL SCIENCES AND ARTS SGEM-2015 (ISBN 978-619- 7105-48-3; ISSN 2367-5659; DOI: 10.5593/sgemsocial20

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Barbócz, Zsolt. "The Branding Power of Szeklerland. Online Place Branding Tendencies and Identity-Forming Efforts in Szeklerland." Acta Universitatis Sapientiae, Communicatio 7, no. 1 (2020): 123–36. http://dx.doi.org/10.2478/auscom-2020-0009.

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Abstract Destination branding has always been a complex question. This is especially true if we are talking about Szeklerland as a historical, cultural, and ethnic region, which can be defined in the easiest way through Covasna, Harghita, and Mureş counties of Romania. A well-structured brand in a region can help with its economic development and search for identity, so it is worth looking into branding activities in the region. Despite Szeklerland’s strong identity and reputation, the discourse is extremely divided between Romanian and Hungarian people. There are plenty of brand owners in the

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Asshagab, Sri Milawati. "Smart Branding Award: Assessing Digital Brand Awareness and Image of the Recipients." Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia 18, no. 1 (2024): 95–116. http://dx.doi.org/10.47608/jki.v18i12024.95-116.

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City branding refers to a government initiative to highlight a local region’s distinctiveness and competitive strengths to increase citizen satisfaction and pride, attract tourists and investments, and stimulate the local economy. In contemporary times, the practice of city branding can be enhanced through the utilization of information and communication technology to introduce the potential of a region, referred to as smart branding. This research aims to expand our understanding of smart branding in Indonesia by examining the Smart City Award given by the Ministry of Communication and Inform

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Wiyono, Bagus, Andre Rahmanto, and Prahasitiwi Utari. "The Role of Stakeholders in the City Branding Policy “Madiun Karismatik” Madiun City Government." International Journal of Multicultural and Multireligious Understanding 8, no. 1 (2021): 510. http://dx.doi.org/10.18415/ijmmu.v8i2.2397.

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Conducting branding is now increasingly needed in government management. The main purpose of city branding is to bring out the regional identity and place a certain positioning of the area in order to compete with other regions. For a city branding strategy to be successful, it must involve various stakeholders in the city / region. City stakeholders are defined through the ABCGM concept, namely Academics, Business Sector, Communities, Government, and Media. Madiun City as one of the developing cities in the western part of East Java Province also develops city branding as a way to increase re

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Smith, Patrick J. "Branding Cascadia: Considering Cascadia’s Conflicting Conceptualizations - Who Gets To Decide?" Canadian Political Science Review 2, no. 2 (2008): 57–83. http://dx.doi.org/10.24124/c677/200863.

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This article examines the notion of branding – or place marketing - through the experience of Cascadia – the transborder region of Pacific NorthWest North America. It assesses the Cascadia city-region ‘brand’ in the context of competing definitions about the cross-border region, asking whether a multiplicity of conceptualizations is a definitional disadvantage or strength. It concludes that the urban conception is the most sustainable ‘brand’, and one in keeping with the initial branding of Cascadia around ecological imagery. It examines some of the cooperative – and occasionally conflictual –

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Zueva, Olga, and Evgeniy Vasiliev. "Credibility to the Police Institution as a Factor of the Tourist Branding Formation of the Volgograd Region." Logos et Praxis, no. 4 (February 2019): 110–17. http://dx.doi.org/10.15688/lp.jvolsu.2018.4.12.

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Branding of tourist territory is one of the most promising tools for effective management of the regions development of the Russian Federation. Strategic planning of the tourism industry development, having solved part of the tasks of forming positive tourist brands and creating tourist passports of the regions, faced with the need to identify specific components of the branding. One of the most important components of a positive branding of tourist destinations is the formation of a system of credibility and security to the territory. The study of the areas of security in tourism is one of th

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Chauhan, Himanshu, and Hemraj Verma. "EXPLORATORY RESEARCH FOR THE UNDERSTANDING OF THE ROLE PLAYED BY CULTURAL DESTINATION BRANDING IN THE ECONOMIC DEVELOPMENT OF TRIBAL INDIA – CASE STUDY OF JAUNSAR BAWAR TRIBAL REGION OF THE HIMALAYAS." YMER Digital 20, no. 12 (2021): 525–32. http://dx.doi.org/10.37896/ymer20.12/49.

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Purpose: Cultural Destination Branding plays an important role to attract tourists. Jaunsar Bawar is endowed with historical and archaeological sites. The main purpose of this study is to identify the constituent elements of the overall image of the brand of Jaunsar Bawar’s main heritage destinations by utilizing heritage, general, and unique images, and it proposes a model for branding Jaunsar Bawar’s cultural & heritage destinations. The region has all the potential to be an important cultural destination in the world. Well-planned branding strategies of these cultural destinations are a

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Zharkova, M. A. "TERRITORIAL BRANDING AS A TOOL IN THE DEVELOPMENT OF ARTIFICIAL IN-TELLIGENCE TECHNOLOGIES IN THE REGION (ON THE EXAMPLE OF ST.PETERSBURG)." ECONOMIC VECTOR 2, no. 37 (2024): 121–32. http://dx.doi.org/10.36807/2411-7269-2024-2-37-121-132.

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The article is devoted to territorial branding, its features, and its role in the development of artificial intelligence in the region. The tools and technologies of territorial branding have been studied on the materials of St. Petersburg. In the article there were researched the problems, opportunities and prospects of branding for attracting investments in the field of artificial intelligence and stimulating innovation. With the help of an in-depth interview there were revealed the peculiarities of the influence of St. Petersburg branding as a tool for the development of the region on artif

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Лавров, И. А. "Prospects for territorial branding of the Vladimir region." Экономика и предпринимательство, no. 4(141) (July 11, 2022): 447–50. http://dx.doi.org/10.34925/eip.2022.141.4.080.

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В статье рассматриваются основные проблемы и перспективы разработки территориальных бренда Владимирской области. Возросшее внимание в связи с переориентацией туристских потоков с зарубежных курортов на внутренний рынок в условиях возрастающей межрегиональной конкуренции заставляет администрацию работать над повышением привлекательности не только самих туристских продуктов, но над туристским имиджем, туристской «айдентикой», формирующей позитивный, эмоционально-насыщенный, запоминающихся облик всего региона. Ценностная составляющая территориального бренда должна отражать многовековую историю, п

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Herstein, Ram. "Thin line between country, city, and region branding." Journal of Vacation Marketing 18, no. 2 (2012): 147–55. http://dx.doi.org/10.1177/1356766711435976.

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Munawaroh, Siti, and Moh Najikhul Fajri. "Regional Branding as an Effort to Promote a Sustainable Environment." Jurnal Bina Praja 15, no. 1 (2023): 73–83. http://dx.doi.org/10.21787/jbp.15.2023.73-83.

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Regional branding is an essential strategic way for increasing the development or progress of a region. Many studies that discuss city branding are associated with the tourism sector or others to increase regional competitiveness. Meanwhile, it is no less important to carry out regional branding, such as green branding, which focuses on global warming issues, to minimize environmental damage. So, regional branding is an increasingly important position because only the government is currently playing a role in promoting regions to create a sustainable living environment. This study aims to anal

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Berendeev, Mikhail V. "DIGITAL GEOBRENDING IN MODERN PR-DESIGN OF POINTS OF ATTRACTION IN RUSSIAN REGIONS IN THE CONTEXT OF MODERN GEOPOLITICS." Sign problematic field in mediaeducation 50, no. 4 (2023): 13–22. http://dx.doi.org/10.47475/2070-0695-2023-50-4-13-22.

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This article analyzes the results of an expert sociological study, during which the main trends in the development of digital branding of the territory were identifi ed. The research focuses on the most important expert opinions, which, in turn, will later be embodied in the scenarios of designing a promising regional environment. The Kaliningrad Region stands out as one of the examples of the development of digital branding. The purpose of the article is to identify new forms of promotion of regions in the conditions of international turbulence and new geopolitics. The crisis of relations wit

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Hidayatullah, Haqqi, and Rajiyem Rajiyem. "Analysis City Branding Lamongan Megilan as Marketing Communications of Region." Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi 13, no. 2 (2024): 212–24. http://dx.doi.org/10.35508/jikom.v13i2.9375.

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The small number of tourists visiting Lamongan shows that the city's branding is not yet optimal. Based on data from Department of Tourism and Culture of Lamongan in 2020, there were 1,028,889 tourists visiting Lamongan, while the number of visitors to Gresik based on Gresik Open Data in 2020 was 2,103,355 people. One effort to increase the number of tourists is through optimizing city branding and currently Lamongan is developing the city branding "Lamongan Megilan". This research aims to analyze the branding of the city "Lamongan Megilan" as city marketing communications. In this study, rese

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Lee, MuYong. "Gwangju ‘5·18 Road’ Branding Analysis Through the City Branding Mix Elements: Focusing on the OIPTCR Mix Elements." Korean Arts Association of Arts Management 69 (February 28, 2024): 137–90. http://dx.doi.org/10.52564/jamp.2024.69.137.

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This study started from the perspective that '5·18 Road' can play an important role in city branding in Gwangju. Based on the theoretical consideration of city branding strategy elements, the purpose of this study is to derive city branding mix elements and indicators, and apply them to systematically and comprehensively analyze the branding status of Gwangju 5·18 Road. The research contents include deriving the 'OIPTCR City Branding Mix Indicators' through the existing OIPTCR mix elements and city branding strategy elements research, arranging the process of promoting 5·18 Road, analyzing the

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Kharisma, Mutiara Aisyah Indah Respati Kusumasari. "Pendampingan dan Penerapan Branding Produk UMKM Sofood Nugget Sayur." Nanggroe: Jurnal Pengabdian Cendikia 2, no. 4 (2023): `129–134. https://doi.org/10.5281/zenodo.8150159.

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<em>Indonesia has unlimited biological wealth and is widely spread throughout the country. Each region in Indonesia has a wide variety of flora and fauna, some of which are food commodities in each region. In its development, regions producing a food commodity will sell it in processed form. The city of Blitar has many MSMEs engaged in the production of typical food and beverages. Such as, traditional food, souvenir products, and others. These MSMEs faces similar obstacles when managing their business. The lack of branding skills in introducing products to consumers is the main reason why MSME

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Biryukov, Sergei V., Sergey N. Chirun, and Vladimir S. Tomko. "REGIONAL BRANDING: ON THE MODERNIZATION OF THE CONCEPT, ITS METHODOLOGICAL AND POLITICO-TECHNOLOGICAL BASES." Vestnik Tomskogo gosudarstvennogo universiteta. Filosofiya, sotsiologiya, politologiya, no. 80 (2024): 205–18. https://doi.org/10.17223/1998863x/80/19.

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The article considers modern approaches to the study of regional political brand-ing, including the analysis of the technological support of political branding, as well as the procedural possibilities and limitations of its implementation. The technologization of re-gional political branding is of particular relevance in the postmodern situation, the indicators of which are the states of heterarchy, performativity, contextuality, discreteness and simula-tion. The communication strategy aims to support the innovation policy and its representa-tion in relation to the target groups. According to

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Todorovic, Brankica. "Branding as a Part of Tourist Destination Development." Tacu Hârșan G.-D., Haller A.-P., Ungureanu D. (eds.), Tourism and Rural Space, Performantica Publishing House: Iași 48 (December 30, 2022): 207–22. https://doi.org/10.5281/zenodo.7547370.

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Destination branding is of special importance to the development of tourism in accordance with the requirements of tourist demand. The brand builds loyalty and reduces the risk associated with the intangibility of tourism products. In addition to the growth of tourist demand, the number of protected areas within which tourism is developing in accordance with the prescribed protection system is also increasing. The objectives of the analysis in the paper are: importance of tourist destinations and protected areas as brands; opportunities for tourism development in protected areas; and elements

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Papp-Váry, Árpád Ferenc. "Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries." Economic and Regional Studies / Studia Ekonomiczne i Regionalne 11, no. 4 (2018): 7–26. http://dx.doi.org/10.2478/ers-2018-0032.

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Summary Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as exploring the similarities and differences among these expressions. Materials and methods: First of all, the study reviews relevant literature. In this context it also analyzes the most relevant country case study articles with titles that may include country branding or related terms in many forms. Results: At the end of the study, a summary

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Brusch, Ines, Michael Brusch, and Therese Kozlowski. "Factors influencing employer branding." International Journal of Quality and Service Sciences 10, no. 2 (2018): 149–62. http://dx.doi.org/10.1108/ijqss-09-2017-0085.

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PurposeCompanies have to consider people as one of the most important resources. Especially, the combination of demanding work and academic workers requires activities with regard to employer branding. An employer brand is an intangible asset that allows companies to look for motivated and capable employees (Hillebrandt, 2013). Consequently, the concept of employer branding can be used (Brickson, 2005; Heilmann et al., 2013). The purpose of this paper is to supplement the first empirical investigations with students as new employees (e.g. Daniel et al., 2015) by the perceptions of potential em

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Olishevska, Yuliya. "SPECIFICS OF GASTRONOMIC BRANDING OF UKRAINE." GEOGRAPHY AND TOURISM, no. 53 (2019): 27–34. http://dx.doi.org/10.17721/2308-135x.2019.53.27-34.

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Goal. The main purpose of this article is to determine the directions of formation of the gastronomic brand of individual regions of Ukraine and the country as a whole is the main purpose of this article. The object of the study is gastronomic branding of the territory of Ukraine, and the subject is methodological approaches to determining the gastronomic brand of the territory and the analysis of factors of its formation. Methodology. Works on a regional marketing, tourism management, as well as scientific publications on gastronomic tourism and tourist branding of the territory is methodolog

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Kostopoulou, Stella, Paraskevi-Kali Sofianou, and Konstantinos Tsiokanos. "Silk Road Heritage Branding and Polycentric Tourism Development." Sustainability 13, no. 4 (2021): 1893. http://dx.doi.org/10.3390/su13041893.

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Cultural heritage, considered as a tool for sustainable tourism development and place branding, makes a destination appealing to visitors; hence, cultural heritage tourism can be a driving force for economic growth in cities and regions. Polycentricity is a useful multi-scalar concept in spatial theory that describes how adjacent urban centers can interact with each other, creating synergies and generating broader spatial networks. Cultural heritage and tourism, perceived as important factors of integration in a polycentric spatial structure, can further promote regional branding strategies. I

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Krajnović, Aleksandra, Jurica Bosna, and Dražen Jašić. "Umbrella branding in tourism – model regions of Istria and Dalmatia." Tourism and hospitality management 19, no. 2 (2013): 201–15. http://dx.doi.org/10.20867/thm.19.2.4.

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The purpose – The purpose of this paper is to support the thesis that a region represents a key functional and geographical entity which requires branding and development of marketing activities. Its geographical components are tourism clusters that should develop their own identity in cooperation with other clusters, within the region as their umbrella brand. Design – The special focus is given to reviewing the issue of defining boundaries of regions as tourism brands, i.e. discussing what exactly makes the essence, or the essential framework, of a region as a market brand in tourism. The pap

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Mityagina, Vera A., and Irina G. Sidorova. "Brand Slogan of Region: Valuable Aspect of Place Marketing." SHS Web of Conferences 50 (2018): 01112. http://dx.doi.org/10.1051/shsconf/20185001112.

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The purpose of the present paper is to provide a linguistic analysis of current regional brand slogans. This paper argues that the place branding process should be examined not only in the context of destination marketing thought, but as a value-shaped approach. This study attempts to evaluate the slogans of tourism destination by means of communicative and pragmatic characteristics expressed by them: strong sides of the community, perceptiveness, self-confidence and confidence in future. The present research illustrates how linguo-cultural values are explicated in English, German and Russian

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Tur, Ajar Pradika Ananta. "ICONIC ENGLISH BUSINESS NAME AS A BRANDING TOOL IN THE RURAL AREAS OF YOGYAKARTA SPECIAL REGION." LITERA 18, no. 1 (2019): 136–49. http://dx.doi.org/10.21831/ltr.v18i1.20736.

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Abstract Today, people view foreign languages such as English as having more valuable attraction than the vernaculars to influence people. This condition is benefiting the businessmen to use English as a branding tool that they believe to be more effective and efficient to attract consumers ignoring the vernaculars. This study aims to describe the name of an English-language business as a branding tool in the area of the Yogyakarta Special Region.The method used in this research was descriptive qualitative with some quantitative features to support the analysis. The data were obtained from the

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Kapuza, Ruslan. "Territorial branding as a factor in shaping a competitive image and socio-economic development of the region." Society and Security, no. 3(9) (July 8, 2025): 10–16. https://doi.org/10.26642/sas-2025-3(9)-10-16.

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The article explores the essence, goals, functions, and tools of territorial branding as a key instrument for enhancing the attractiveness of cities, regions, and countries in the context of growing competition for financial, human, and tourist resources. The expediency of forming a territorial brand regardless of the region’s initial competitive advantages is substantiated. The structure of a territorial brand and its main dimensions (functional, social, spiritual, and mental) are revealed, along with the relationship between the brand, local identity, and image. A classification of regional

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Nasution, Ridwan, and Lasdame Parhusip. "EFEKTIVITAS CITY BRANDING “NEGERI INDAH KEPINGAN SURGA” TERHADAP KUNJUNGAN WISATAWAN KE KABUPATEN SAMOSIR." Linimasa : Jurnal Ilmu Komunikasi 7, no. 1 (2024): 102–10. https://doi.org/10.23969/linimasa.v7i1.10488.

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ABSTRACT The concept of city branding is a strategy studied to introduce a region to the public. The important thing in this branding is to change the mindset and view of a city. The Regional Government of Samosir Regency established a branding that is considered capable of introducing the potential of the region with the tagline " Negeri Indah Kepingan Surga” (Wonderfull Land Piece of Paradise). The city branding developed is prepared for local, domestic and international markets. The purpose of this research is to determine the effectiveness of city branding " Negeri Indah Kepingan Surga " o

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P., Sadhasivam, and Begum N.Farida. "A Study on Place Brand of Coimbatore among the Entrepreneurs in Small and Medium Scale Industries Using Structural Equation Modeling." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 10 (2018): 694–702. https://doi.org/10.5281/zenodo.1475253.

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Place branding is one of the classical products brands that have emerged from place marketing strategies. Place branding includes both place marketing and place promotion. It is said to be a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market. It is invariably related to the notion that places compete with other places for people, resources, and business. Place branding can be defined as the process employed by public administrations to intend to create place brands. ―A place brand is a netwo

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Margarisová, Klára, Lucie Vokáčová, Kateřina Kuralová, and Tomáš Hlavsa. "Regional Branding: Customer’s Experience with the Certified Products." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, no. 6 (2018): 1549–56. http://dx.doi.org/10.11118/actaun201866061549.

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This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on the purchase of a certified product itself. The article presents the results of research conducted through a questionnaire survey, whose 1390 respondents are residents as well as visitors of eight differen

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Cela, Sonila, Xhimi Hysa, Teoman Duman, and Besjon Zenelaj. "REGIONAL BRANDING OF WESTERN BALKANS THROUGH SUSTAINABLE TOURISM." ENLIGHTENING TOURISM. A PATHMAKING JOURNAL 12, no. 2 (2022): 521–64. http://dx.doi.org/10.33776/et.v12i2.7079.

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Western Balkans (WB) is emerging from an unfortunate recent past which destroyed social structures and the uniform identity of the region. WBs is, historically, known as a region of diversity and impeccable natural beauty. Despite a visible need to take a holistic approach for WBs tourism marketing, a research-based strategy has yet to be defined and implemented for future action in the region. There are few current studies dealing with regional branding, brand identity and sustainable tourism in WB, and most of them do not offer a holistic approach in integrating the identification of tourism

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Afanasiev, Illia, Lesia Ustymenko, Oksana Malynovska, Valentyn Stafiichuk, and Nataliia Bulhakova. "Topical symbols of Kyiv as a tourism brand." Linguistics and Culture Review 5, S4 (2021): 1238–51. http://dx.doi.org/10.21744/lingcure.v5ns4.1759.

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The attention to branding, from theorists as well as from practitioners, had been remained at a very high level for the 2000s and 2010s. There many new branches of branding theory have emerged, and place branding was among them. Actually, place branding has become an umbrella term, a generic definition for three areas of study and practice: nation branding, region branding, and city branding. Every year, new scientific, journalistic, business articles and books on place branding emerge, there are even several specialized periodicals devoted to this field of branding. This study aims to identif

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