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Journal articles on the topic 'Brazilian consumers'

Author: Grafiati

Published: 5 September 2021

Last updated: 29 July 2025

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1

Pizzinatto, Nadia Kassouf, Christiano França da Cunha, Alessio Bessa Sarquis, Andrea Kassouf Pizzinatto, and Evandro Luiz Lopes. "Determinant attributes valued by Brazilian retail construction materials consumers." Revista de Administração da UFSM 13, no. 3 (2020): 501–16. http://dx.doi.org/10.5902/1983465932256.

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This article analyzes the determinant attributes valued by the retail consumer of construction materials in São Paulo State, Brazil, using a survey with 450 consumers from two large retail networks of construction materials in three Brazilian cities testing two hypotheses regarding the differences in attributes valued by the consumes when choosing a point of sale. The Correspondence Analysis (CA) was used to examine relationships of the valued attributes from one city to another. The results showed that there are 45 determinant attributes valued by the consumer, classified into 9 categories (r

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Kusumaningrum, Dewi Ayu, Vera Clara Simanjuntak, and Jessica Tannaka. "Influence of Product and Service Quality FOGO Brazilian BBQ Consumer Satisfaction, PIK, Jakarta." Jurnal Disrupsi Bisnis 7, no. 2 (2024): 420–27. http://dx.doi.org/10.32493/drb.v7i2.34299.

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Restaurant management competition must always make changes or innovations and provide the best service to consumers so that consumers feel satisfied. Various factors influence consumer satisfaction, namely product quality and service quality. In recent times, the trend of restaurants that carry the All You Can Eat (AYCE) concept has become increasingly popular with the public, for example FOGO restaurants. The purpose of this research is to determine the effect of product and service quality on consumer satisfaction of FOGO Brazilian BBQ Pantai Indah Kapuk. The research method used is quantita

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Monteiro, Jordanna Santos, Eduardo Yoshio Nakano, Renata Puppin Zandonadi, Raquel Braz Assunção Botelho, and Wilma Maria Coelho Araújo. "How Do Brazilian Consumers Understand Food Groups in the Food-based Dietary Guidelines?" Foods 13, no. 2 (2024): 338. http://dx.doi.org/10.3390/foods13020338.

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In the Food-based Dietary Guidelines (FBDGs), food classification is based on food groups and nutrient sources. Much research has already investigated multiple aspects of consumer understanding of the information described in these documents. However, no study has evaluated consumer understanding of all food items contained in the groups described in the FBDGs. This study aimed to assess Brazilian consumers’ understanding of food classification according to food groups in the concepts of the FBDGs. Therefore, an instrument, Consumer Understanding of Food Groups (UFG), was constructed and valid

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Oliveira, Rimena Canuto, Irenilza de Alencar Nääs, and Solimar Garcia. "Clothes consumption and disposal practices: a look at the profile of Brazilian apparel consumers." Journal of Responsible Production and Consumption 1, no. 1 (2024): 107–26. http://dx.doi.org/10.1108/jrpc-01-2024-0006.

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Purpose This paper aims to contribute to understanding Brazilian fashion consumer behavior. The subsequent research question is formulated as follows: How are the consumers purchasing new clothes and disposing of used ones, and how is their awareness of sustainable fashion consumption and disposal of used clothes? Design/methodology/approach An online questionnaire was sent to nearly one thousand e-mails. A database was formed with 182 complete answers to 13 questions concerning consumer behavior toward sustainability, especially clothing acquisition, use and disposal. A multimethod approach w

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Chini, Juliana, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva, and Mirella Cais Jejcic de Oliveira. "The influence of signal attributes on the willingness to pay for pasture-raised beef." RAUSP Management Journal 55, no. 4 (2020): 435–56. http://dx.doi.org/10.1108/rausp-02-2019-0020.

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Purpose This study aims to identify the marginal impact of introducing a signal attribute of pasture-raised beef on consumer willingness to pay (WTP) for other independent attributes. Design/methodology/approach The study is divided into two steps. The first, qualitative, consisted of investigating the values consumers have regarding beef production. To this end, 52 interviews with Brazilian and US consumers were conducted using laddering. In the second, quantitative, six experiments, (face to face and online) with 267 consumers of beef were performed. Findings As a result, the main value foun

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Antonialli, Fabio, Daniel Leite Mesquita, Gustavo Clemente Valadares, Daniel Carvalho de Rezende, and Adelson Francisco de Oliveira. "Olive oil consumption: a preliminary study on Brazilian consumers." British Food Journal 120, no. 7 (2018): 1412–29. http://dx.doi.org/10.1108/bfj-03-2017-0166.

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Purpose The purpose of this paper is to propose an initial step for understanding the sensory perception and purchase intent of Brazilian olive oil consumers. It also investigates the sensory perception and purchase intent for a Brazilian-made olive oil. Design/methodology/approach The sample, consisting of 115 surveyed consumers, is described demographically. The aspects related to sensory analysis and purchase intent associated with the key attributes indicated by the consumers are then discussed. Finally, consumer segmentation is carried out to characterize the consumers in more detail, in

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Goulart, Gislayne da Silva, Mayra Monteiro Viana, and Thelma Lucchese-Cheung. "Consumer perception towards familiar and innovative foods: the case of a Brazilian product." British Food Journal 123, no. 1 (2020): 125–42. http://dx.doi.org/10.1108/bfj-02-2020-0160.

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PurposeThe purpose of this paper is to assess consumers' perception of a typical Brazilian food in its familiar and innovative versions through a survey combined with textual analysis.Design/methodology/approachThe study collected consumers’ data (N = 476) via survey and conducted two textual analysis – similitude and descending hierarchical classification (DHC) – using the Iramuteq software. In order to evaluate the consumers’ perception, traditional cheese breads (familiar) and cheese breads with carrots (innovative) were used. The consumers are from Central-West Brazil and had diverse socio

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Magalhaes, Danielle Rodrigues, María Teresa Maza, Ivanor Nunes do Prado, Giovani Fiorentini, Jackeline Karsten Kirinus, and María del Mar Campo. "An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil." Foods 11, no. 1 (2022): 129. http://dx.doi.org/10.3390/foods11010129.

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Beef consumption and production in Spain and Brazil are different with the consumption of beef in Brazil being three times higher than in Spain. In addition, there are variations in the economic value of production and in the traceability system. Therefore, the aim of this research was to understand the purchasing and consumption patterns using the customer behavior analysis technique of focus groups, which analyzed motivations for the consumption of beef, classifying their preferences by the intrinsic and extrinsic attributes at the time of purchase. The key aspect of the consumption of beef,

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de Oliveira, Gabriela Andrade, Carla Heloisa de Faria Domingues, and João Augusto Rossi Borges. "Analyzing the importance of attributes for Brazilian consumers to replace conventional beef with cultured meat." PLOS ONE 16, no. 5 (2021): e0251432. http://dx.doi.org/10.1371/journal.pone.0251432.

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Cultured meat has been proposed as an alternative source of protein to overcome the environmental and ethical problems associated with conventional meat production. However, the lack of consumers’ acceptance could be a major barrier to the introduction of cultured meat on a large scale. Despite Brazil being one of the countries that consumes the most meat per capita, little is known about Brazilian consumers’ preferences for alternative meat. The objective of this study is to identify which attributes influence consumers to possibly replace conventional beef meat with cultured meat in Brazil.

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Soares, Eduardo José Oenning, Rodolfo Benedito Zattar da Silva, Alexandre Gonçalves Porto, and Jéssica Ramos de Oliveira. "Evaluating the soybean oil packaging characteristics in Brazilian Midwest region." Research, Society and Development 11, no. 12 (2022): e547111234762. http://dx.doi.org/10.33448/rsd-v11i12.34762.

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The main goal of this study is to evaluate the influence of soybean oil packaging attributes on consumer preferences in Brazilian Midwest region using Multivariate Data Analysis. Four packaging attributes were evaluated: the presence of additional information on label of packaging, brand (popular and non-popular), type of soybean (genetically modified and non-genetically modified) and shape of the packaging (conventional and innovative). Eight images were evaluated by 400 consumers in Midwest region of Brazil. We used the Conjoint Analysis to analyze and measure the impact of each product attr

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Monteiro, Jordanna Santos, Eduardo Yoshio Nakano, Renata Puppin Zandonadi, Raquel Braz Assunção Botelho, and Wilma Maria Coelho Araujo. "How Do Consumers Understand Food Processing? A Study on the Brazilian Population." Foods 11, no. 16 (2022): 2396. http://dx.doi.org/10.3390/foods11162396.

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Food guides are official documents that guide consumers’ food choices. They inform the qualitative classification of food groups and messages on how to adopt a healthy diet. The classifications and nomenclatures adopted in these documents vary according to cultural, nutritional, and scientific criteria. This study aimed to evaluate the understanding of Brazilian consumers regarding food classification according to the Food Guide for the Brazilian Population (FGBP) concepts. An instrument was constructed to assess consumer understanding. It was named “Understanding of the Level of Processing of

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Vigna, Joselita Pancine, and Emerson Wagner Mainardes. "Sales promotion and the purchasing behavior of food consumers." Revista Brasileira de Marketing 18, no. 3 (2019): 101–26. http://dx.doi.org/10.5585/remark.v18i3.16368.

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Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple linear regression model.Originality/Value: This study seeks to understand the influence of sales promotions on consumer purchasing behavior in an emerging market. Past research has explored such behavior in mature markets. We opted to broaden discus

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Pedro, Yael, and Fábio Shimabukuro Sandes. "Similarities and differences in consumers' choices of swimwear between Brazil and Israel." Journal of Textile Engineering & Fashion Technology 8, no. 4 (2022): 114–19. http://dx.doi.org/10.15406/jteft.2022.08.00308.

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Purpose: This study aims to verify whether cultural aspects influence consumers’ product appraisal by analyzing how consumers from two countries choose products from designers with diverse cultural backgrounds. Design/Methodology: A questionnaire was applied, with 321 female respondents (217 from Brazil, 104 from Israel) who chose swimsuits from two different styles (“Classic” and “Trendy”) in four different options: bikini, one-piece, solid colors, and print options. Findings: Both countries preferred design from the same cultural background, but while Brazilian respondents opted mostly for d

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Rocha, Isabel C., and Gabriela P. Lima. "The Anchoring Effect and Consumer Behavior in Brazilian E-Commerce: A Focus on Price Comparisons." Frontiers in Management Science 4, no. 1 (2025): 33–42. https://doi.org/10.56397/fms.2025.01.06.

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This paper explores the anchoring effect and its influence on consumer behavior within the context of Brazilian e-commerce, with a particular focus on how price comparisons impact consumer purchasing decisions. The anchoring effect, a cognitive bias where initial price information shapes subsequent judgments, is a key psychological mechanism driving consumers’ perceptions of value. In Brazil, where price sensitivity is pronounced, e-commerce platforms frequently use price anchoring strategies, such as displaying original prices alongside discounts, to make products seem like bargains. The stud

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Fluck, Ana Carolina, Fernando Reimann Skonieski, Olmar Antônio Denardin Costa, et al. "Honey consumer's perception: are brazilian consumers familiar with stingless bee honey?" Bioscience Journal 40 (May 9, 2024): e40023. http://dx.doi.org/10.14393/bj-v40n0a2024-68089.

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Stingless bees have a fundamental important role in the economies and traditions of South America indigenous cultures. Are mainly responsible for the pollination of several plant species. This way, the aim was to identify if Brazilian consumers know stingless bee honey and its sensorial characteristics, what is the consumption of this, as well as to generate information to assist in the development of the productive chain of the specie. A closed structured questionnaire with 20 questions was used and the participants were invited via social media. Data were collected in November 2020. The stat

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Triani, Ni Nyoman Alit. "Penerapan Strategi It E-Commerce Sebagai Peningkatan Persaingan Bisnis Perusahaan." AKRUAL: Jurnal Akuntansi 3, no. 2 (2012): 209. http://dx.doi.org/10.26740/jaj.v3n2.p209-224.

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AbstractThe use of technology e-commerce it on general motors brazilian company can improve revenuenya, company got new consumer, consumers interesting to keep afloat, public service quality and serving consumers indefinitely. By doing payment system three party payment system will be safer than with credit cards. By applying customer relationship management ( crm ) concepts the integration company with customers.

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Pereira, Manuel, António Cardoso, Alvaro Cairrão, Taise Silva, and Sílvia Faria. "Brazilian consumer behavior in restaurants during the pandemic: practical implications." International Conference on Tourism Research 6, no. 1 (2023): 340–47. http://dx.doi.org/10.34190/ictr.6.1.1192.

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The Covid-19 pandemic situation brought several challenges to Brazilian consumers, especially in the food and catering sector. For greater control of the pandemic, the Brazilian government has implemented a set of laws and regulations with the aim of containing the spread of the virus. The closure of restaurants, as well as the ban on the sale of food and beverages, led consumers to change their buying habits, as well as the emergence of innovative ways of selling these products to customers. This study aims to identify changes in consumer behavior during the pandemic period in restaurants loc

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Viveiros, Thamires de Figueiredo, Ana Paula Coelho Madeira Silva, Aline Cristina Arruda Gonçalves, Matheus Henrique Mariz de Avelar, and Christiano Vieira Pires. "Between pesticides and diseases: the profile of brazilian organic food consumer during COVID-19 pandemic." Caderno Pedagógico 22, no. 8 (2025): e16968. https://doi.org/10.54033/cadpedv22n8-056.

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The greater consumer concern about health during Covid-19 outbreak had led to the rising of the organic food demand around the world, including in Brazil. The Brazilian organic food market leaders Latin America and Caribbean, and also has a high potential of growing by its national farming public policies and large territorial extension. Studies about how pandemic had impacted the Brazilian organic food consumer profile, however, are still scarce. In this context, this research purposed to identify and examine the main features of the organic food purchaser in Brazil during Covid-19 epidemic.

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Mueller, Adilson, Cláudio Damacena, and Cláudio Vaz Torres. "The Xenocentrism scale in Brazil: validation with wine consumers." International Journal of Wine Business Research 32, no. 3 (2020): 423–40. http://dx.doi.org/10.1108/ijwbr-05-2019-0035.

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Purpose The purpose of this paper is to obtain evidence for validity of the consumer xenocentrism scale adapted to wine consumption in Brazil. Xenocentrism is the internalized belief of the consumer about the inferiority of national products, and a propensity to prefer foreign products when compared to national products for the purposes of social aggrandizement. Design/methodology/approach Two samples composed of wine consumers were investigated (online and paper-and-pencil questionnaires), and the scale validation process was carried out in two studies. The sample of the first study was compo

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Kitamura, Daniel, Leonardo Willer, Bruno Dias, and Tiago Soares. "Risk-Averse Stochastic Programming for Planning Hybrid Electrical Energy Systems: A Brazilian Case." Energies 16, no. 3 (2023): 1463. http://dx.doi.org/10.3390/en16031463.

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This work presents a risk-averse stochastic programming model for the optimal planning of hybrid electrical energy systems (HEES), considering the regulatory policy applied to distribution systems in Brazil. Uncertainties associated with variables related to photovoltaic (PV) generation, load demand, fuel price for diesel generation and electricity tariff are considered, through the definition of scenarios. The conditional value-at-risk (CVaR) metric is used in the optimization problem to consider the consumer’s risk propensity. The model determines the number and type of PV panels, diesel gen

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Hemais, Marcus Wilcox. "Eurocentric influence on the Brazilian consumer defense code." Journal of Historical Research in Marketing 11, no. 2 (2019): 203–26. http://dx.doi.org/10.1108/jhrm-12-2017-0073.

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PurposeBased on a decolonial perspective from Latin America, this paper aims to offer a different history of the creation of Brazil’s Consumer Defense Code (CDC), analyzing the process through which Eurocentric influences, especially coming from Consumers International (CI), became present in the development of the code.Design/methodology/approachA qualitative historical research was developed using marketing amnesia and decolonialism as its theoretical backdrop. Primary and secondary data are used as source of information. Primary data were obtained through interviews with two authors of the

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Watanabe, Eluiza Alberto de Morais, Solange Alfinito, Isabelle Cristina Galindo Curvelo, and Kavita Miadaira Hamza. "Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers." British Food Journal 122, no. 4 (2020): 1070–184. http://dx.doi.org/10.1108/bfj-05-2019-0363.

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PurposeThe consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil.Design/methodology/approachA survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional, economic, social and emotional. The convergent and discriminant validities of latent variables were confirmed. The rela

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Delgado, Eduardo Francisquine, Ana Paula Aguiar, Edwin Moisés Marcos Ortega, Marta Helena Fillet Spoto, and Carmen Josefina Contreras Castillo. "Brazilian consumers' perception of tenderness of beef steaks classified by shear force and taste." Scientia Agricola 63, no. 3 (2006): 232–39. http://dx.doi.org/10.1590/s0103-90162006000300004.

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The knowledge of consumer perception of meat tenderness and taste is essential to forecast a Brazilian quality value-based beef market. This study aimed to verify perception of tender (WBSF < 4.1 kg) from tough (> 4.8 kg) strip loin steak or uncharacteristic (calcium-treated/Ca-IM) and normal (non-calcium/NO-Ca) meat taste by consumers according to gender, age, education and income levels. Steaks were previously classified by shear force measurements as tender or tough. Each consumer was served a paired sample of one tender and of one tough steak, which were either Ca-IM or NO-Ca treated

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Gomes, Giovana Monteiro, Natalia Moreira, Thijs Bouman, Aldo Roberto Ometto, and Ellen van der Werff. "Towards Circular Economy for More Sustainable Apparel Consumption: Testing the Value-Belief-Norm Theory in Brazil and in The Netherlands." Sustainability 14, no. 2 (2022): 618. http://dx.doi.org/10.3390/su14020618.

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The apparel industry causes environmental problems, particularly due to the shortening life cycle of garments and fast-fashion’s throw-away culture. The circular economy provides solutions to minimise and prevent these problems through innovative circular business models, which require changes in consumer behaviours. With the lens of environmental psychology, we analyse consumers’ willingness to acquire circular apparel considering four approaches on clothing life-cycle extension. We conducted an online questionnaire among Brazilian and Dutch consumers and tested if the Value-Belief-Norm (VBN)

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Delgado, Fernanda Camila Martinez, Barbara Stolte Bezerra, Juliana Santiago Baldan, Hermes Moretti Ribeiro da Silva, and Gladys Dorothea Cacsire Barriga. "Factors influencing consumer intention to sort household waste: A Brazilian perspective." Waste Management & Research: The Journal for a Sustainable Circular Economy 43, no. 5 (2024): 697–708. https://doi.org/10.1177/0734242x241273779.

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Effectively sorting and recycling waste has consequently emerged as a key strategy for environmental preservation and the creation of sustainable communities. The current study aimed to examine the factors influencing consumers’ intentions to sort household waste, utilizing the theory of planned behaviour. Collecting 300 responses from Brazilian consumers through structured questionnaires, the study employed a partial least square structural equation modelling approach to assess the proposed hypotheses. The findings emphasized the significant impact of the perceived cost and benefit factor, al

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Giovane da Silva, Marcos, Luiz Henrique de Barros Vilas Boas, and Rita de Cássia Leal Campos. "Food safety and traceability in specialty coffees: What do Brazilian consumers value?" International Journal on Food System Dynamics 15, no. 4 (2024): 376–87. https://doi.org/10.18461/ijfsd.v15i4.l3.

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This study aims to identify how aspects of food safety and traceability influence the consumption of specialty coffees from the consumers' perspective. Forty regular consumers of specialty coffees were interviewed. Aspects of food safety and traceability were identified and classified into formal and informal mechanisms. This research is a pioneer in addressing the importance of food safety aspects in the consumption of specialty coffees and can be a useful tool for agents responsible for marketing, farm management, consumer relations and sustainability of the specialty coffee production chain

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Kraemer, Mariana Vieira dos Santos, Priscila Pereira Machado, Nathalie Kliemann, David Alejandro González Chica, and Rossana Pacheco da Costa Proença. "The Brazilian population consumes larger serving sizes than those informed on labels." British Food Journal 117, no. 2 (2015): 719–30. http://dx.doi.org/10.1108/bfj-11-2013-0339.

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Purpose – The purpose of this paper is to relate average serving size intake by the Brazilian population and declared serving size, the presence of trans fat and household measure fractioning declared on labels of processed, and ultra-processed food products. Design/methodology/approach – Cross-sectional study that analyzed the food labelling of all processed and ultra-processed food products sold in a supermarket in southern Brazil. Findings – A total of 1,071 processed and ultra-processed food products were analyzed. In 88 per cent of food groups, the average serving size consumed was larger

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Germano Alves, Fabrício, and Pedro Henrique da Mata Rodrigues Sousa. "USE OF CONSUMER DATA FOR BEHAVIOURAL ADVERTISING WITHIN MARKETPLACE PLATFORMS." Revista Paradigma 33, no. 1 (2024): 23–43. http://dx.doi.org/10.55839/2318-8650revparrpv33n1pa23-43.

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Advertising plays an important role in consumer market, as it can awaken previously non-existent needs in the consumer and, due to its too much economic potential, has encouraged the creation and use of various engagement strategies. Some marketplace platforms store consumers’ data without proper consent and uses them for the development of advertising according to their behavior. Thus, the issue is based on the absence of regulation regarding such advertising strategy in the Brazilian legal system, since this conduct may violate the privacy of consumers, besides enabling a disproportionate ad

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Isoni Auad, Lígia, Verônica Cortez Ginani, Eliana dos Santos Leandro, et al. "Brazilian Food Truck Consumers’ Profile, Choices, Preferences, and Food Safety Importance Perception." Nutrients 11, no. 5 (2019): 1175. http://dx.doi.org/10.3390/nu11051175.

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This study aimed to investigate food truck consumers’ profile, choices, preferences, and food safety importance perception. We conducted structured interviews with a convenient sample of 133 food truck consumers in the Federal District, Brazil. Most of the participating consumers were married (52%) and female (56%), who had completed at least tertiary school (81%). The interviews revealed that most food truck consumers eat from food trucks once or twice a week (96%), usually near home (74%), and have an average per capita expenditure of approximately US $5 to US $9.99 (70%). Hamburgers and san

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Salim, Ana Paula AA. "Understanding Consumers' Perception of Different Fish Species Marketed in Brazil using Word Association." Open Access Journal of Agricultural Research 7, no. 2 (2022): 1–8. http://dx.doi.org/10.23880/oajar-16000293.

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Word association (WA) is a qualitative technique widely used to understand how consumers perceive food products. The aim of the present study was to investigate the consumer's perception (n = 300) regarding five different fish species marketed in Brazil and to elucidate whether the perception is affected by the consumption frequency using the WA task. Samples of the panga, tuna, salmon, tilapia, and hake were utilized in this study. Different perceptions were identified for both frequent and occasional fish consumers. Among 17 categories elicited to describe the fish species, almost all catego

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Santos, Bruno Roberto, Ana Beatriz de Mello Moraes, Maria Augusta Soares Machado, and Fabiana Madureira Nery. "The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers." Independent Journal of Management & Production 12, no. 4 (2021): 1107–22. http://dx.doi.org/10.14807/ijmp.v12i4.1376.

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The objective proposed by the present study is to identify the determining factors that make sharing-oriented business to succeed under the Brazilian consumers perspective. The findings bring useful information for companies who are interesting in starting up or to continuous in this type of business and help them to develop appropriated strategy taking advantage of the best opportunities in this new market scenario. The theoretical frame supported two analysis fronts: Factors that motivate consumers inside sharing economy and barriers that bring difficulty to the transactions. As motivational

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Raquel Lucas, Maria, Simone Maia Pimenta Martins Ayres, Nuno Rebelo dos Santos, and Andreia Dionísio. "Consumer experiences and values in Brazilian Northeast shopping centers." Innovative Marketing 17, no. 3 (2021): 1–16. http://dx.doi.org/10.21511/im.17(3).2021.01.

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This study aims to expand the knowledge on consumer experiences and values from an innovative marketing perspective in the context of shopping centers of inland towns in the Brazilian Northeast region. A qualitative approach was adopted using 50 in-depth interviews of shopping center visitors to collect data. Interpretative Phenomenological Analysis was used to evaluate the data. The results revealed two main categories: unpleasant and pleasant experiences. In terms of main results, 23 participants have a mix of pleasant and unpleasant experiences, while 24 report only pleasant, and 3 – unplea

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Monteiro, Maria Lúcia G., Rosires Deliza, Eliane T. Mársico, Marcela de Alcantara, Isabele P. L. de Castro, and Carlos A. Conte-Junior. "What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound?" Foods 11, no. 3 (2022): 434. http://dx.doi.org/10.3390/foods11030434.

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This study aimed to investigate Brazilian consumers’ perception concerning foods processed by ultraviolet (UV) radiation and ultrasound (US) and define consumer segments considering their socioeconomic characteristics and eating habits towards industrialized products through free word association tasks answered by 1004 participants via an online platform. UV- and US-treated foods were more frequently related to unfamiliar words/terms (21.51 and 36.95%) and negative associations (36.25 and 26.70%) than positive ones (29.89 and 24.20%), respectively. Unfamiliarity and health risk concerns were m

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de Barcellos, Marcia Dutra, Maria Stella de Melo Saab, Federico Pérez-Cueto, Marcelo Gattermann Perin, Marcos Fava Neves, and Wim Verbeke. "Pork consumption in Brazil: challenges and opportunities for the Brazilian pork production chain." Journal on Chain and Network Science 11, no. 2 (2011): 99–113. http://dx.doi.org/10.3920/jcns2011.qpork3.

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In spite of being the world's most consumed meat, pork ranks only third in Brazil, with a consumption level much lower than that of poultry and beef. Although consumption of fresh pork meat has been increasing in recent years, 67.9% of the Brazilian pork consumption is based on processed pork products. Despite the chain's many technological improvements in recent years, producers and industry are not yet focused on innovation nor on informing and captivating the new millennium's consumer. Brazil is a country of continental dimensions and recent changes in the economic status of the population

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Magalhaes, Danielle Rodrigues, Cihan Çakmakçı, María del Mar Campo, et al. "Changes in the Current Patterns of Beef Consumption and Consumer Behavior Trends—Cross-Cultural Study Brazil-Spain-Turkey." Foods 12, no. 3 (2023): 475. http://dx.doi.org/10.3390/foods12030475.

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This cross-cultural study aimed to determine the main factors behind potential changes in eating habits by analyzing changes in the patterns of beef consumption currently observed in Brazil, Spain, and Turkey. To achieve this aim, 412 regular beef consumers from Brazil, 407 from Spain, and 424 from Turkey answered a self-administered questionnaire. The study surveyed the effects of economic factors, switching from beef to other sources of protein, aspects of credence, health-related concerns, the influence of lifestyle on beef consumption patterns, and purchasing decision factors. The most imp

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Ferraris, Alberto, Manlio Del Giudice, Balakrishna Grandhi, and Valentina Cillo. "Refining the relation between cause-related marketing and consumers purchase intentions." International Marketing Review 37, no. 4 (2019): 651–69. http://dx.doi.org/10.1108/imr-11-2018-0322.

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Purpose Cause-related marketing (CRM) is an ever growing marketing strategy developed by companies that may result in a win-win-win strategy for business, non-profit organizations and society. However, the specific relationship between CRM and consumers purchase intentions (PI) has been analyzed in a fragmented way within the mainstream literature. Grounding on this, the purpose of this paper is to give a more comprehensive and fine grained view of this phenomenon, testing the effect of several moderators on the relationships between CRM and consumers PI in two different countries. Design/meth

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DEUS, ELISA PRIORI DE, ROBERTA DIAS CAMPOS, and ANA RAQUEL COELHO ROCHA. "Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly." Cadernos EBAPE.BR 20, no. 3 (2022): 352–68. http://dx.doi.org/10.1590/1679-395120210049x.

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Abstract Consumer vulnerability is a condition that imbalances the consumer-market relationship, causing consumers to lose control of that relationship. The COVID-19 pandemic is an external event that has contributed to this imbalance. This article explains how consumers experience the vulnerability perceived during the pandemic and the role of consumption in dealing with the effects of such vulnerability. We study retired affluent consumers with health and cultural capital to carry out their plans. Interpretative research was conducted through in-depth interviews with 31 Brazilian affluent ol

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Comin, Vinicius Cardoso, Helena Fagundes Karsburg, Bruna Maria Salotti de Souza, Henrique Meiroz de Souza Almeida, Ligia Maria Neira, and Gabriel Augusto Marques Rossi. "Perception of animal welfare and its certification system by Brazilian consumers and dairy farmers." Journal of Dairy Research 89, no. 1 (2022): 53–56. http://dx.doi.org/10.1017/s0022029922000024.

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AbstractThe practices adopted in dairy farms can positively or negatively affect the perception of consumers. To meet consumer expectations and improve the productivity of dairy farms, a welfare certification system has recently been initiated in Brazil. In this research communication we describe the perceptions of Brazilian consumers and farmers regarding the implementation of welfare certification systems and the most common practices that affect animal welfare on dairy farms. For this purpose, two semi-structured questionnaires were used: one applied to 409 consumers and the other to 158 da

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Silva, Armistrong Martins da, Áurio Lúcio Leocádio, and Junior Felipe de Oliveira Nascimento Santos. "Pcycling in Brazil: An Analysis of the Determinants Influencing Consumer Intention to Adopt the Practice and Its Relationship With Sustainable Consumption." Revista de Gestão Social e Ambiental 19, no. 6 (2025): e012496. https://doi.org/10.24857/rgsa.v19n6-029.

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Objective:The objective of this study is to analyze the determinants that influence Brazilian consumers' intention to adopt the practice of upcycling and its relationship with sustainable consumption behavior, with the aim of generating relevant insights for the development of public policies, marketing strategies, and educational actions aimed at promoting responsible consumption in Brazil. Theoretical Framework:The research is based on consumer behavior theories (Theory of Reasoned Action and Value Co-creation), environmental attitudes, and motivational models, highlighting concepts such as

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Tamashiro, Helenita R. da Silva, Marcos Ghisi, Harrison Bachion Ceribeli, Edgard Monforte Merlo, and Claudia Rosa Acevedo. "A segmentation proposal to the consumers’ brazilian beer sector / Proposta de segmentação do mercado brasileiro de cerveja." Brazilian Journal of Development 8, no. 6 (2022): 46962–82. http://dx.doi.org/10.34117/bjdv8n6-282.

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The objective of this research was to identify the different segments of beer consumers based on the behavior presented during the purchase decision process. A field survey was carried out with a convenience sample of 422 respondents, using questionnaires, available in the authors' relationship networks. In the data analysis, the statistical technique cluster analysis was applied, which allowed the identification of four consumer segments: high involvement consumers, medium consumption consumers, occasion buyers, and low consumption consumers. Results obtained from the investigation show that

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Neumann da Cunha, C., H. Dewes, and M. V. Araújo. "Consumer preferences using the method BW Score: A study of Brazilian consumer's perception." BIO Web of Conferences 15 (2019): 03019. http://dx.doi.org/10.1051/bioconf/20191503019.

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Purpose Identify the most important attributes used by consumers in Porto Alegre (Brazil) in the wine selection process. Originality/value: The behavior of the wine consumer is changing, since people have different wants and needs which are influenced by several factors. Among these factors, the attributes of the product are relevant to understanding the decision-making process of the consumer. Understanding such behavior is fundamental for the development of the market, since it is the consumer who determines what and how many products will be acquired. In this sense the research becomes rele

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Sobreira, Érica Maria Calíope, Clayton Robson Moreira da Silva, and Cláudia Buhamra Abreu Romero. "Do empowerment and materialism influence slow fashion consumption? Evidence from Brazil." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (2020): 415–35. http://dx.doi.org/10.1108/jfmm-08-2019-0176.

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PurposeGiven that slow fashion is a movement that develops a comprehensive understanding of sustainable fashion and it is little explored in the Brazilian academic field, this study aims to analyze the influence of empowerment and materialism on slow fashion consumption.Design/methodology/approachData were collected via an online survey, and quantitative methods were applied to analyze the sample of 306 clothing consumers from Fortaleza, the 5th largest Brazilian city and capital of the State of Ceará, which ranks fifth in the Brazilian Textile and Apparel Chain Billing Ranking.FindingsIn gene

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Teixeira, Fernando Ormonde, Ingrid Christyne Luquett de Oliveira, and Pedro Costa Ferreira. "Consumer's inflation expectations in Brazil." Estudos Econômicos (São Paulo) 47, no. 3 (2017): 509–29. http://dx.doi.org/10.1590/0101-41614733fip.

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Abstract This paper investigates what are the main components of consumer's inflation expectations. We combine the FGV's Consumer Survey with the indices of inflation (IPCA and government regulated prices), professional forecasts disclosed in the Focus report, and media data which we crawl from one of the biggest and most important Brazilian newspapers, Folha de São Paulo, to determine what factors are responsible for and improve consumer's forecast accuracy. We found gender, age and city of residence as major elements when analyzing micro-data. Aggregate data shows the past inflation as an im

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Lucian. "Effects of Information Overload on Brazilian E-Consumers." American Journal of Economics and Business Administration 1, no. 1 (2009): 21–26. http://dx.doi.org/10.3844/ajebasp.2009.21.26.

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Bolhuis, Dieuwerke, Ana Carolina Mosca, and Nicoletta Pellegrini. "Consumer Awareness of the Degree of Industrial Food Processing and the Association with Healthiness—A Pilot Study." Nutrients 14, no. 20 (2022): 4438. http://dx.doi.org/10.3390/nu14204438.

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Consumption of ultraprocessed foods (UPFs) has been associated with lower diet quality, obesity, and adverse health effects. Not much is known about how consumers evaluate the degree of processing of a food product and how they relate this to healthiness. An online questionnaire was completed by a total of 277 Dutch, 204 Italian, and 181 Brazilian consumers. Consumers were aged 18–65 year, mean 38 ± 13 year, 31% were males, and 71% were highly educated. Pictures of several common food products were evaluated on the degree of industrial processing and healthiness. Thirteen food categories were

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Melo, Marcelo Miranda, and José Weligton Félix Gomes. "Determinant macroeconomic factors for consumers´ default in Brazil." Nexos Econômicos 11, no. 1 (2019): 1–15. http://dx.doi.org/10.9771/rene.v11i1.20485.

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This research investigated major macroeconomic factors for consumers´ default in the Brazilian economy. The methodology applied was VAR analysis with Granger causality and impulse response function approaches. Moreover, found out what economic theory stream is applicable to the Brazilian economy with respect this issue. Results pointed out unemployment rate, credit availability and expectation rate the most sensitive macroeconomic variables to consumers´ default rate in Brazil. An employment rate shock of +23.14% will provoke a sharp increase of +66,66% in consumers´ default rate. On the other

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Zanasi, Cesare, Camilla Rabboni, Cosimo Rota, Davi José Bungenstab, and Valdemir Antônio Laura. "The Carne Carbono Neutro Accordance to Brazilian Consumers’ Attitude towards Beef." International Journal on Food System Dynamics 11, no. 4 (2020): 360–76. https://doi.org/10.18461/ijfsd.v11i4.60.

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The Brazilian project Carne Carbono Neutro (CCN) assumes that a more sustainable beef will increase its value for the consumers. The paper aims to verify this assumption and to suggest a communication strategy supporting the CCN valorization. An online survey involving 506 Brazilian consumers showed three different classes of consumers with significantly different attitudes towards environmental issues. Price and quality always strongly influence their demand for beef. A communication campaign should focus on the CCN lower beef environmental impact and beef price/quality issues. Social media o

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Mello Junior, Harold Dias, Karla Figueiredo, Marcos César da Rocha Seruffo, et al. "Consumption Forecasting and Economic-Financial Evaluation of a Brazilian Company in the Free Market." Learning and Nonlinear Models 21, no. 1 (2023): 77–89. http://dx.doi.org/10.21528/lnlm-vol21-no1-art6.

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The essential difference between the Free Contracting Environment (FCE) and the Regulated Contracting Environment (RCE) is the possibility of freely negotiating energy terms and prices with suppliers. Disconnected from the tariffs regulated by the government, in the FCE, consumers bear the costly difference between the contracted energy and that consumed. This cost can be reduced with accurate knowledge of the consumer profile, based on the analysis of historical data. In this article, a methodology is proposed to evaluate the migration of consumers to the FCE. In a case study, graphical stati

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Sarmiento-Santos, Juliana, Melissa B. N. Souza, Lydia S. Araujo, Juliana M. V. Pion, Rosemary A. Carvalho, and Fernanda M. Vanin. "Consumers’ Understanding of Ultra-Processed Foods." Foods 11, no. 9 (2022): 1359. http://dx.doi.org/10.3390/foods11091359.

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Food classification systems have been proposed to improve food quality criteria. Among these systems, “processing level” has been used as a criterion. NOVA classification, as the denotation “ultra-processed” food (UPF), has been widely used in different countries. However, even though some studies have pointed out some controversial aspects, no study has evaluated its comprehension by the population where it is used as reference. Therefore, this study explored the understanding of the term UPF for Brazilian consumers, where this denotation has been used in the last 8 years. A questionnaire was

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OLIVEIRA, RICARDO OSÓRIO DE, and EDUARDO EUGÊNIO SPERS. "BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS." Revista de Administração de Empresas 58, no. 4 (2018): 365–79. http://dx.doi.org/10.1590/s0034-759020180403.

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ABSTRACT Even sectors that usually offer similar products, such as agribusiness, can develop brand strategies that are potentially capable of promoting a greater perceived value in the eyes of consumers. This paper discusses how the origin of product, perceptions, and attitudes of Brazilian high-income consumers concerning food production processes, and brand equity assigned by consumers to certification processes affect the formation of brand equity in agricultural commodities.

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