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Books on the topic 'Channels of promotion'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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1

Bade, Nicholas E. More marketing without money for small businesses!: 246 free and cheap ways to increase your sales! Halle House Pub., 1994.

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2

Ni, Pengfei. Chengdu cheng shi guo ji ying xiao zhan lue: Chuang zao tian yuan cheng shi de shi jie biao gan = Strategies of Chengdu's international city marketing. She hui ke xue wen xian chu ban she, 2010.

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3

Jan, Bom Gert, and Tata Energy Research Institute, eds. Technology innovation and promotion in practice, pumps, channels, and wells: Reducing fuel consumption, emissions, and costs. TERI, 2002.

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4

Institute on Continuing Legal Education. (1985 Toronto, Ont.). The three marketeers: Advising the promotors [i.e. promoters], the distributors and the vendors of goods : [papers presented at the] 1985 Annual Institute on Continuing Legal Education. Canadian Bar Association-Ontario, Continuing Legal Education, 1985.

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5

Fill, Chris. Marketing communications: Contexts, contents, and strategies. 2nd ed. Prentice Hall, 1999.

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6

Philip, Swinden, and Carter David, eds. The Channel Tunnel region: An objective study of investment conditions. Century House Information, 1994.

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7

Anne, Corbett, Footitt Hilary, and Franco-British Council, eds. Crossing the Channel: Promoting academic mobility within Europe. Franco-British Council, 2001.

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8

Reznik, Galina. Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

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The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key s
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9

Doyon, Jerome. Rejuvenating Communism: The Communist Youth League as a Political Promotion Channel in Post-Mao China. [publisher not identified], 2017.

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10

Madʹhūn, Yaḥyá Ibrāhīm. Tawẓīf al-faḍāʼīyāt al-Filasṭīnīyah fī taʻzīz al-tarbiyah al-madanīyah: Exploiting of the Palestinian satellite channels in promoting of the civic education. Maktabat Samīr Manṣūr lil-Ṭibāʻah wa-al-Nashr wa-al-Tawzīʻ, 2021.

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11

Fill, Chris. Marketing Communications: Engagements, Strategies and Practice. Pearson Education, Limited, 2007.

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12

Marketing Communications: Contexts, Contents and Strategies (2nd Edition). Pearson P T R, 1999.

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13

Fill, Chris. Online Course Pack : Marketing Communications : Engagement, Strategies and Practice with Onekey Coursecompass Access Card: Fill, Marketing Communications. Pearson Education, Limited, 2006.

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14

Fill, Chris. Marketing Communications: Engagement, Startegies and Practice. Pearson Education, Limited, 2007.

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15

Turnbull, Sarah, and Chris Fill. Marketing Communications. Pearson Education, Limited, 2022.

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16

Bermeo, Sarah Blodgett. Conclusion: Rethinking Development. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190851828.003.0007.

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The evidence throughout the book illustrates that industrialized states view development promotion as a key component in foreign policy. The concluding chapter offers synthesis and considers the potential impact of these findings for related areas of research. The shift toward targeted development implies that there may be changes over time in the effectiveness of development policy. Additionally, it suggests that while development promotion has increased in some countries, those not targeted may find themselves left even further behind. Finally, the desire for targeting calls for a rethinking
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17

Alfredo, Ollero Ojeda, Conesa García Carmelo, and Vidal-Abarca Gutiérrez María Rosario, eds. A GUIDE TO GOOD PRACTICES FOR THE MANAGEMENT AND RESTORATION OF MEDITERRANEAN EPHEMERAL STREAMS:RESILIENCE AND ADAPTATION TO CLIMATE CHANGE. Editum. Ediciones de la Universidad de Murcia, 2022. http://dx.doi.org/10.6018/editum.2912.

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Ephemeral channels (ramblas or dry channels - except in sudden occasional flash foods) are prevalent in the Mediterranean, where they make up most of the fluvial network. They are fundamental natural systems in the hydrological cycle for transporting water, sediment and nutrients, and, therefore, are excellent indicators of climate and global change. Their promotion, the recognition of their role, their hydromorphological values and ecosystemic services are all absolutely essential for understanding their level of resilience and contribution to adapting to climate change. And it is urgent for
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18

Corwin, Marty. Arum and King. The Rowman & Littlefield Publishing Group, 2025. https://doi.org/10.5040/9798881843236.

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A fascinating, behind-the-scenes look at the two most iconic boxing promoters in the last 100 years. When it comes to boxing promoters, there are no two figures more successful than Bob Arum and Don King. Both ruled the sport at the highest level for several decades, promoting such superstars as Mike Tyson, Larry Holmes, Muhammad Ali, Oscar De La Hoya, Floyd Mayweather, and Manny Pacquiao. In Arum and King: Six Decades of Boxing Gold, television producer and director Marty Corwin provides a unique perspective into the lives and careers of these two legends. As the only person to have been a de
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19

Rhine, Anthony S., and John Jay Pension. How to Market the Arts. Oxford University PressNew York, 2022. http://dx.doi.org/10.1093/oso/9780197556078.001.0001.

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Abstract In the 1940s, Neil Borden developed the term “marketing mix” to refer to the entire work of a business executive. The notion suggests that the function of business is marketing, and in 1960 Jerome McCarthy defined the functions of the marketing mix as the four Ps: Product, price, place, and promotion. In the arts, the Ps dont work. This text proposes a new paradigm—the four Es—that better explain what is, and what should be, happening in nonprofit arts marketing. Though art presented might be defined as a product, product misses the fact that the art occurs within audiences leading to
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20

The media handbook. 2nd ed. Lawrence Erlbaum, 2003.

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21

Schweitzer, Stuart O., and Z. John Lu. Pharmaceutical Marketing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190623784.003.0011.

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The pharmaceutical industry has been heavily criticized for the amount it spends, as well as for the tactics it uses to promote drugs. This chapter begins by providing an overview of pharmaceutical promotion in recent years, and then offers a closer examination of each major promotional channel, including detailing, free samples, journal advertising, sponsorship of medical conferences, direct-to-consumer advertising, and e-promotion. It systematically reviews the contemporary health economics literature on the effect of pharmaceutical promotion on demand, pricing, utilization, and quality of c
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22

Watson-Lakamp, Paula. Marketing Moxie for Librarians. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798400683039.

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Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms r
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23

Marketing metrics: Managing Your product Mix, pricing, sales channels & promotions. Wharton School Publishing, 2007.

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24

Marketing Communications: Touchpoints, Sharing and Disruption. Pearson Education Australia, 2019.

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25

Marketing communications: Frameworks, theories, and applications. Prentice Hall, 1995.

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26

Marketing communications: Interactivity, communities, and content. 5th ed. Prentice Hall/ Financial Times, 2009.

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27

Marketing Communications: Discovery, creation and conversations. Pearson, 2016.

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28

Marketing communications: Contexts, strategies, and applications. 4th ed. Pearson Education LTD, 2005.

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29

Marketing communications: Contexts, strategies and applications. 3rd ed. Financial Times Prentice Hall, 2002.

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30

Marketing Communications: Brands, Experiences and Participation. Pearson Education, Limited, 2013.

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31

Godwin, Dr Suma, Dr R. Margaret Selvi, and Dr A. Amali Vinupriyadharshini. PRINCIPLES OF MARKETING. Magestic Technology Solutions (P) Ltd, Chennai, Tamil Nadu, India, 2024. http://dx.doi.org/10.47716/978-93-92090-66-0.

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Abstract This textbook, Principles of Marketing, offers an in-depth exploration of fundamental and modern marketing concepts designed to make learning accessible to students at various levels. It covers essential topics such as market segmentation, consumer behavior, product development, pricing strategies, promotions, distribution channels, and competitive analysis. Emphasizing both theoretical frameworks and real-world applications, the book integrates modern trends like digital marketing, e-marketing, and ethical considerations in global markets. Through practical examples, case studies, an
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32

Voit, Wolfgang, ed. Werberecht und Absatzförderung/Preisrecht. Nomos Verlagsgesellschaft mbH & Co. KG, 2019. http://dx.doi.org/10.5771/9783748903499.

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The first lecture given at the 21st Marburg debates on pharmaceutical law addressed the criminal consequences of advertising law going hand in hand with sales promotion. It focused on clarifying which forms of cooperation are still desirable, necessary and allowed. In addition to dealing with the regulatory requirements involved in the contractual organisation of digital communication channels and the legal options offered by the information conveyed, among others, by health insurance companies about the economic feasibility of regu-lations on medication, the conference also highlighted the op
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33

Heuguet, Guillaume. How Music Changed YouTube. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9798765100745.

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How do digital technologies transform music? The answer depends on the lens of one’s analysis: creation, promotion, or the experience of the listener.How Music Changed YouTube shows that the reverse question – How does music transform digital technologies? – is also worth exploring: through reliance on sound recording and music, internet technologies and media are manufactured, transformed, and come to dominate. Guillaume Heuguet’s study situates YouTube in relation to both the internet platform and music industries by unpacking the cultural and technological forms embedded within and observin
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34

Multi-channel marketing ecosystems: [creating connected customer experiences]. Kogan Page, 2014.

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35

Schweitzer, Stuart O., and Z. John Lu. Introduction. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190623784.003.0001.

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As the biopharmaceutical industry has had an outsized claim to both fame and controversy, a thorough and unbiased understanding of its complexities is very much needed. The analytical tools of economics are well suited to explore the conflicting priorities and aims of the industry. This introductory chapter lays out the road map for a systematic evaluation and identifies the broad topics or issues to be covered in the book, including supply of and demand for pharmaceuticals in the United States and emerging markets, the evolving reimbursement landscape, price determination and competition in t
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36

Jr, Hand Robert L. Invisible Economy of Consumer Engagement: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drives Consumer Engagement. HPM TradeScope Press, 2021.

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37

Jr, Hand Robert L. Invisible Economy of Consumer Engagement: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drives Consumer Engagement. HPM TradeScope Press, 2021.

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38

Jr, Hand Robert L. THE INVISIBLE ECONOMY OF CONSUMER ENGAGEMENT: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drives Consumer Engagement. HPM TradeScope Press, 2021.

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39

Fehlings, Michael George. An evaluation of calcium channel blockade and direct current stimulation for promoting recovery after acute experimental spinal cord injury. 1989.

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40

Eckhart, Ann. How To Start a YouTube Channel for Fun & Profit 2021 Edition: The Ultimate Guide To Filming, Uploading & Promoting Your Videos for Maximum Income. Ann Eckhart, 2021.

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41

Smith, D. Gordon, Brian Broughman, and Christine Hurt, eds. The Cambridge Handbook of Law and Entrepreneurship in the United States. Cambridge University Press, 2022. http://dx.doi.org/10.1017/9781316771105.

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Law plays a key role in determining the level of entrepreneurial action in society. Legal rules seek to define property rights, facilitate private ordering, and impose liability for legal wrongs, thereby attempting to establish conditions under which individuals may act. These rules also channel the development of technology, regulate information flows, and determine parameters of competition. Depending on their structure and implementation, legal rules can also discourage individuals from acting. It is thus crucial to determine which legal rules and institutions best enable entrepreneurs, who
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42

Bettiza, Gregorio. Finding Faith in Foreign Policy. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190949464.001.0001.

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Since the end of the Cold War, religion has been systematically brought to the fore of American foreign policy. US foreign policymakers have been increasingly tasked with promoting religious freedom globally, delivering humanitarian and development aid abroad through faith-based channels, pacifying Muslim politics and reforming Islamic theologies in the context of fighting terrorism, and engaging religious actors to solve multiple conflicts and crises around the world. Across a range of different domains, religion has progressively become an explicit and organized subject and object of US fore
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43

Sickels, Robert, ed. The Business of Entertainment. Praeger, 2008. http://dx.doi.org/10.5040/9798216960362.

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We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distri
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44

Sickels, Robert, ed. The Business of Entertainment. Praeger, 2008. http://dx.doi.org/10.5040/9798216960379.

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We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distri
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45

Sickels, Robert, ed. The Business of Entertainment. Praeger, 2008. http://dx.doi.org/10.5040/9798216960386.

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We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distri
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46

Naha, Souvik, ed. Cricket and Nationhood in the Twenty-First Century. Oxford University PressOxford, 2024. http://dx.doi.org/10.1093/9780191982576.001.0001.

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Abstract This book is a history of our unsettling present—the global drifts in identity politics, state power, capitalism, nationalism, and nationhood in the twenty-first century. It examines this contemporary history through cricket, which is the ‘national’ game in almost every country, however few, that takes it seriously. It argues that cricket is a ‘deep play’ element in global society and has generated the contexts and tools for constructing, promoting, displaying, and legitimizing nationalism and national identity in these countries spread across the world. Followers drawn to nationalist
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47

Ledger-Lomas, Michael. Unitarians and Presbyterians. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199683710.003.0005.

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Methodism was originally a loosely connected network of religious clubs, each devoted to promoting holy living among its members. It was part of the Evangelical Revival, a movement of religious ideas which swept across the North Atlantic world in the eighteenth century. This chapter charts the growth and development, character and nature, and consolidation and decline of British Methodism in the nineteenth century from five distinct perspectives. First, Methodism grew rapidly in the early nineteenth century but struggled to channel that enthusiasm in an effective way. As a result, it was beset
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