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Dissertations / Theses on the topic 'Channels of promotion'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Brown, Jonathan. "The supply channels, promotion and retailing of modern Scandinavian furniture and furnishings in seven provincial British locations, 1945-1975." Thesis, University of Brighton, 2012. https://research.brighton.ac.uk/en/studentTheses/bbdd5c6b-7404-4e59-9337-15d9b96218d9.

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This thesis deals with changes in furniture retailing in the postwar period, showing how the overall shortages of stock and the encroaching dominance of British-made branded lines led to the emergence of innovative new channels of supply for modern Scandinavian furniture. The high profile of Scandinavian wares relates closely to the continuous promotional activities of the assorted Nordic export organizations who encouraged sales in Britain during a time of closer economic collaboration under European Free Trade Association membership. The thesis goes on to explore how a phalanx of seven progr

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Strayer, Thomas Edward III. "Dissemination of Health Promotion Information in Cooperative Extension: A multi-study exploration of channels, sources, and characteristics that influence intervention uptake." Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/100747.

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A translational gap exists between the development of an evidence-based health promotion intervention and its eventual implementation in the intended setting. This lack of translation impacts the uptake of health promotion interventions within delivery systems such as the Cooperative Extension Service (Extension). Within this system, Extension educators serve as the intermediaries addressing needs in the communities in which they are employed with support from Extension health specialists. Previous research has shown that educators utilize other peer educators and specialists to learn and adop

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Костандакі, К. В. "Розробка заходів просування послуг сільського зеленого туризму (на прикладі туристичного підприємства «Отдых на славу»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Kostandaki.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються нормативно-правові та науково-теоретичні підходи щодо розвитку послуг сільського зеленого туризму. Проведено аналіз господарської діяльності та організаційної структури, стану конкурентного середовища підприємства, визначено умови розвитку послуг сільського зеленого туризму. Розроблено заходи щодо формування туристичного продукту сільського зеленого туризму на підприємстві «Отдых на славу». Проведено розрахунок економічної ефективності розробленого проекту туристичного прод

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Trtílková, Lucie. "Návrhy marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221534.

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This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.

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Lu, Youkai. "CHARACTERIZATION OF FRESH MUSCLE PIGMENTS IN CHANNEL CATFISH AND THEIR INFLUENCE BY CHILLING STRESS." MSSTATE, 2008. http://sun.library.msstate.edu/ETD-db/theses/available/etd-06182008-142652/.

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Color and color components are important quality attributes for fresh channel catfish muscle. The objective of the present research was to obtain inside understanding regarding color distribution, color component stability and the pre-slaughter conditions influence on color and color components and other quality attributes. Catfish fillets were rendered to be paler and redder on iced storage; and paler, less red and less yellow by ice-water chilling process. Visual classified reddish catfish fillets had higher heme-protein content than white fillets and these pigments were derived mainly from

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Doyon, Jérôme. "Rejuvenating communism : the Communist Youth League as a political promotion channel in post-Mao China." Thesis, Paris, Institut d'études politiques, 2016. http://www.theses.fr/2016IEPP0029/document.

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Comment l’Etat-Parti chinois renouvelle-t-il son élite et maintient-il sa cohésion dans la période post-Maoïste ? Il s’agit d’une question fondamentale pour comprendre l’évolution du système politique chinois. Or, les explications fournies par la littérature sur la question sont loin d’être satisfaisantes. J’aborde ces questions à travers une étude unique du rôle joué par la Ligue des Jeunesses Communistes dans le recrutement et la promotion des cadres de l’Etat-Parti depuis les années 1980. Je montre que du fait de la situation politique de l’après Révolution Culturelle et des besoins en jeun

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Poddar, Amit. "Structure and process of channel program selections retailers choice among parity trade promotions/." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-08142007-164744/.

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Thesis (Ph. D.)--Georgia State University, 2007.<br>Title from file title page. Naveen Donthu, committee chair; Detmar Straub, Dan Bello, James Boles, committee members. Electronic text (152 p. : ill.) : digital, PDF file. Description based on contents viewed Nov. 14, 2007. Includes bibliographical references (p. 142-151).

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Fernandes, Leonor Caeiro Baptista. "Estudo exploratório da utilização de meios de promoção online e offline." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14802.

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Mestrado em Marketing<br>A crescente digitalização e penetração mobile estão a alterar o comportamento e hábitos do consumidor. Como consequência, as marcas estão a reagir e a alterar os investimentos e estratégias de marketing. Os orçamentos já não estão apenas focados nos meios tradicionais, assistindo-se a uma passagem e tendência de maior peso para o meio online. Esta dissertação analisou a perspetiva empresarial de utilização dos diferentes meios (online e tradicionais), procurando explorar as suas tendências futuras. Foi utilizada uma metodologia qualitativa, e realizaram-se oito entrevi

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Чигрин, Олена Юріївна, Елена Юрьевна Чигрин та Olena Yuriivna Chyhryn. "Маркетингові детермінанти управління зеленою конкурентоспроможністю". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/83337.

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У дисертації поглиблено теоретичні засади виявлення закономірностей розвитку теорії зеленої конкурентоспроможності, розвинено науково-методичне обгрунтування ролі маркетингових детермінант при її дослідженні; поглиблено наукове підгрунтя типологізації теоретико-методичних підходів до визначення її сутності; вдосконалено трактування сутності зеленої конкурентоспроможності та концептуальні засади її формування; поглиблено науково-методичне підгрунтя типологізації підходів до оцінювання зеленої конкурентоспроможності; розроблено теоретико-методологічне підгрунтя оцінювання рівня зеленої конкурент

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Šidlo, Michal. "Komunikační mix internetového obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223818.

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The goal of this work is to analyze the channels and means used for addressing and acquiring existing and future customers of internet commerce hrajhned.cz and information they spreading. With help of primary research, by using the asking technique, determine whether used channels, resources and information are adequate and improve overall communication mix for streamlining sales. This paper aims to clearly define which channels and resources can support the fulfillment of the main long-term objective of this shop - ie extension, trade between the vast majority of customers and gaining at the

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Vukićević, Tanja [Verfasser]. "The antimicotic drug fluconazole induces reabsorption of water by promoting the redistribution of water channel aquaporin-2 / Tanja Vukićević." Berlin : Freie Universität Berlin, 2017. http://d-nb.info/1136903607/34.

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Kabha, Robin. "The impact of Al Jazeera TV channel on the public opinion of Palestinians in Palestine and Jordan, with particular reference to the promotion of democracy." Thesis, University of West London, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.504996.

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Aloshari, Iram. "Usage of live streaming apps for destination promotion : An empirical study of the behaviour of destination marketing organizations and their adoption of live streaming apps as a new markting channel." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41975.

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Шкарупа, Олена Василівна, Елена Васильевна Шкарупа та Olena Vasylivna Shkarupa. "Методологічні засади державного регулювання екологічної модернізації національної економіки". Thesis, Сумський державний університет, 2018. http://essuir.sumdu.edu.ua/handle/123456789/67873.

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У дисертації визначено сутність екологічної модернізації національної економіки, обґрунтовано концептуальні засади системи її державного регулювання, визначено сутність нішевих екомодернізацій, запропоновано їх типологію, обґрунтовано специфічні принципи державного регулювання екологічної модернізації національної економіки, розроблено методологічне підґрунтя вибору його релевантних каналів, обумовлених рівнем інноваційної активності в країні та розвитку підприємницького середовища, а також оцінювання ефективності реалізації регуляторних заходів як через окремі канали, так і в цілому в націона

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Ku, Chun-Yun, and 谷春芸. "Optimal decisions for manufacturer-retailer channels with promotion and retail competition." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/34855310088791818847.

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碩士<br>國立中央大學<br>工業管理研究所<br>92<br>Under a return policy with promotion and retail competition ，manufacturer’s returns policies are common feature in the distribution of many products。 The obvious rational for returns policies is insurance， we study the strategic effect of returns policies on retail promotion and highlight manufacturer’s profit。 We assume that the retailer’s demand is increasing in marketing effect but the returns are diminishing which demand is assumed to be exponentially distributed。 We extend the return policies to a case in which retailer has competitive situation。 It’s occu

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Chen, Guan-li, and 陳冠利. "The Effects of Promotion Types between Different Channels on Consumers’ Perceived Value." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/20400390616230257188.

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碩士<br>義守大學<br>企業管理學系碩士班<br>97<br>There are two major purposes of this research. The first one is to examine whether consumers will have different perceived value when they meet different types of promotions between different types of channels. The other one is to examine the fitness of different types of promotions between different types of channels. A 2*2*2 factorial design experiment involving two kinds of promotions (monetary and non monetary), the timing of incentives(immediate and delayed), and types of channels(physical channel and virtual channel) was conducted. The results indicate t

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Chen, Jui-Jen, and 陳瑞鎮. "The Research Of Brand Evaluation And Purchase IntentionThrough Promotion In Different Channels." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/11123126239593916982.

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碩士<br>國立中興大學<br>行銷學系所<br>98<br>Abstract The main purpose of this study was to analyze tools which can effectively promote instant noodle without hurting brand image. Also, this research studied which promotion packages and channels were more effectively accept by consumers. There were 501questionnaires collected. Different buying behaviors were analysis. The results shown that convenience store presented the highly branding appraisal. Also, consumers were more accepted the multi-package or combination package in convenience store than those who in the hypermarkets. On the other hand, consumer

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Chen, Yu-Ping, and 陳郁頻. "The Impact on Customer Value and Perceived Risk by Promotion Channels like App and Promotion Time - Using Impulsive Buying Trait as the Moderator." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/dwu669.

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碩士<br>淡江大學<br>企業管理學系碩士班<br>104<br>With the advancement of technology and the rapid development of mobile communication technologies, 3G and 4G. From the survey of the Taiwan Institute for Information Industry (2014) ,the penetration rate of smart phone has reached 65.4% in 2014, and with the expansion of the market, users pays more attention to App. Online shop these days is just like a physical store (Liao, Chu, Chen and Chang, 2012). Online shop is more flexible for customers to fulfill their impulsive desires, because there is no time or space limit. Online shopping is gradually becoming p

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Kuo, Huang-Yu, and 郭皇玉. "The Relationships between Promotion Scenarios and Impulsive Purchase on Tourism Products through TV shopping channels." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/93788875147906537836.

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Chen, Chien-Hsun, and 陳建勳. "The study of marketing resource and service quality affecting distribution channels’ promotion activities in Bancassurance." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ar83vn.

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碩士<br>淡江大學<br>保險學系保險經營碩士在職專班<br>106<br>There is low interest rate in the long term.Because of banks have absolutely advantage in client,cost and channel.bancassurance grew up very soon in competitive market of major insurance company.New premium income have only a little gap.If the insurance company changes sale stratage and marketing resource,increasing banks promote insurance products.It will rising corporate performance. This study investigated product manager and lead of product manager,who set and implement the product sale stratage and collected 76 effective questionnaires.The papper dis

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Chao, Mu-Chung, and 趙木中. "The effects of price promotion model, channels, product type, competitive products and advertising on sales volume." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/31439772520126199557.

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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>104<br>To enhance product sales performance, the manufacturer shall assess the various consumer purchase considerations and convenience store chains to promote attractive promotional activities. The purpose of this study was to understand the impact of price promotion, product categories, competitive products, advertising (theme, spokesperson) and period (season, year) on sales. In this study, convenience store chains, 7-ELEVEN and FamilyMart are the research scope. This research investigated the impact of price promotion mode, channel, product category, competit

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Soares, Bruno Sousa Moreira Morais. "Roadmap of promotion and communication strategy : development and implementation of a promotion and communication strategy for the Portuguese BIM Consulting Company InBIM." Master's thesis, 2018. http://hdl.handle.net/10400.14/25625.

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InBIM is a BIM consulting start-up, which is still at the seeding stages and still doesn’t have any clients. This way, it still doesn’t have a clear strategy to communicate and promote their service to the market, neither their target segments defined. Therefore, it seeks to develop a customized strategy to communicate and promote their service to their potential customers and to gain exposure in the AEC industry. The current thesis provides a detailed study of the process of developing a marketing communication and promotion strategy. An analysis of the AEC industry helped defining InBIM’s t

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Chuang, Li-Hui, and 莊理暉. "Study of distribution channels and promotion strategies of theme park hotel : an example of farglory hotel in Hualien, Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/83283569398144110741.

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碩士<br>高雄餐旅學院<br>餐旅管理研究所在職專班<br>97<br>The objective of this study was to explored the distribution channels and the influence of promotion strategies on the volition of consumers’ lodging in the hotel attached to the theme park. SWOT analysis was used to analyze the advantages and disadvantages of the Farglory Hotel and the niche for future development. The result will serve as the references for the strategic development of the hotel. Questionnaire survey was further conducted and hotel’s consumers were invited to fill out the questionnaires. In addition to quantitative survey, the author of t

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Yu-Lian, Lin, and 林鈺璉. "The Study of Relations Among Endorser, Sales Promotion and Purchase Intention-Based on a case of TV Shopping Channels." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17046772842372182051.

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碩士<br>義守大學<br>管理學院管理碩博士班<br>101<br>With the change of consumption patterns and values as well as the emergence of channelless stores, meeting the diversity of consumption patterns has become a key to business growth. In Taiwan, the population of TV shopping consumers had reached 3 million people in 2009, indicating a steady growth of TV shopping market. Hence, this study probed into the relationship among endorser credibility, promotional activities, and purchase intentions in TV shopping context. The subjects of this study were general consumers. Based on research objectives and previous lite

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Chen, Jia-Fu, and 陳佳夫. "Using Marketing Orientation and Service Performance to Explore the Behavior of Marketing Channels and Sales Promotion of 3G Telecommunication Companies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/36897563212778912737.

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碩士<br>義守大學<br>資訊管理學系碩士班<br>98<br>In recent years, the domestic 3G Telecommunication Companies market was developing rapidly due to the development of internet driven the rise of mobile commerce market. The on-line service provided by 3G Telecommunication Companies market has already become a kind of new trend of service.Regarding the the popularization rate of 3G mobile communication service in Taiwan is still low since only few consumers are in the usage. Therefore, it is still belongs to a new service from the view point of popularization rate. Generally, the 3G service provides more new fun

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Коварина, Е. А., та E. A. Kovarina. "Анализ эффективности каналов и инструментов продвижения территории с участием землячества : магистерская диссертация". Master's thesis, 2019. http://hdl.handle.net/10995/78067.

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В работе проанализированы этапы и инструменты продвижения территории, рассмотрены основные группы стейкхолдеров, задействованных в процессе продвижения территории, выявлены признаки, по которым землячества могут являться потенциальным стейкхолдером продвижения территории, проведено исследование, которое выявляет каналы и инструменты участия землячеств в продвижении территории. Как показали результаты исследования, землячество может являться полноценным стейкхолдером в процессе продвижения территории при условии включения их деятельности в стратегию продвижения территории, а также при управлени

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Wu, Yi-chen, and 吳宜蓁. "Effect of Sales Promotion on Perceived Value, Purchase Intentions and Store Image for Different Channels- The Case of the Cosmetic Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/55624705966696794513.

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碩士<br>國立屏東商業技術學院<br>行銷與流通管理系<br>93<br>Sales promotion has already become the mainstream in Marketing. Additionally, new channel types are constantly being introduced. These new channel types include shopping malls, convenience stores, Internet stores and so on. This situation creates fierce market competition. But relevant research has been lacking to date. Consequently, investigation attempts to clarify the influence of sales promotion on consumer's perceived value. Specifically, this study examines what types of promotion increase consumer purchases exert the greatest influence on consumer p

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Yang, Cing-Hong, and 楊謦鴻. "The Influence of Consumer Behavior, Bandwagon Effect and Restrictive Sales Promotion Effect on Purchase Channels – A Case Study of Fu-Yi-Shan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9ap7nh.

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碩士<br>元智大學<br>經營管理碩士班(企業管理與服務科學學程)<br>106<br>In this multiple marketing channels years, business would like to choose virtual channel to replace physical channel. Because of the virtual channels’ abilities like convenience , instantaneity, comparative effects on the consumers choice of channels. However case of Fu-Yi-Shen is a very special example. In this king of virtual channel years, Fu-Yi-Shen’s physical channel standing stably. Even consumers would like to pay much more waiting time to purchase their products. This case would explore the influence of consumer behavior, bandwagon effect an

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Leo, Cheng-Chao, and 劉正釗. "The Impact of Different Acquisition Channels and Promotion Strategies on Credit Card Effectiveness - A Case Study of A Card Issuing Organization In Taiwan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/59686351324640151163.

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碩士<br>大同大學<br>事業經營研究所碩士班<br>94<br>ABSTRACT Due to the growing demand of the consumers market in Taiwan, as well as the continuing and strong investment by local industries into foreign markets, the business of the traditional banking industry has moved from corporate banking into consumers banking in recent years. This has resulted the rapid growth of the consumers banking market which expedited the fast expansion of the organization structure of the commercial banks in Taiwan. Consumers banking has thus replaced the corporate banking and become the major source of banks’ profitability. For mo

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Pereira, Carolina Maria de Bessa Freixo e. "Integrated marketing communications : suitability in B2B markets : the case of the brand DaTerra." Master's thesis, 2016. http://hdl.handle.net/10400.14/21659.

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As it is often said: “If you don’t see it, it doesn’t exist”. In this sense, the relevant choice of promotion tools has gained importance as a differentiating instrument for companies, in order to become popular and acquire a solid degree of reputation and status. Being the choice of more relational communication tools quite common among business markets, it is starting to be questioned if the use of those tools is sufficient alone or, if it is reasonable for business actors to reach out to other communication instruments typically used in consumer markets. This dissertation focuses, firstly,

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Petrák, Pavel. "Marketingová komunikace české handicapované reprezentantky v tenise Ladislavy Pořízkové." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-404402.

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Title: Marketing communication of the Czech handicapped representative in tennis Ladislava Pořízková Objectives: The main objective of this thesis is to submit proposals for the improvement of marketing communication of Ladislava Pořízková based on the analysis and evaluation of the current situation. Methods: Defining the current state of marketing communication of Ladislava Pořízková was made possible by qualitative methods, which include the analysis of documents and social networks, an in-depth interview with Mrs. Pořízková and also quantitative methods, namely a questionnaire survey with

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Andreou, Andreas K. "Providing electronic information sources to undergraduate students." Thesis, 2001. http://eprints.rclis.org/6920/1/Andreou.pdf.

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The electronic information sources have become an integral part of the library services and they have a crucial role to play in the higher education. Undergraduate students depend their studies on electronic sources. However, electronic information sources cannot be used effectively without the necessary training by the library. The right instruction should be given to students on how each electronic source should be used. The evaluation of the information electronic sources though a survey on the students´ opinion is of equal importance. The survey can help the library to find the real educat

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Анцупова, М. Л. "PR в маркетинговій діяльності вищого навчального закладу (на прикладі Міжнародного конкурсу для студентів та школярів «Реклама-Фест»)". Thesis, 2017. http://dspace.oneu.edu.ua/jspui/handle/123456789/8060.

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У роботі розглядаються теоретичні аспекти: PR-діяльності вищих навчальних закладів, методи визначення та виміру ефективності PR-заходів. Проаналізовано: діяльності кафедри маркетингу ОНЕУ та міжнародного конкурсу «Реклама-Фест», а також їх конкурентне середовище, проведений SWOT-аналіз конкурсу, проаналізовані результати письмового та онлайн-опитування учасників міжнародного конкурсу «Реклама-Фест» до та після проведення заходу. Запропоновано: ввести систему оцінювання роботи студентів з організації PR-заходу, фірмовий стиль конкурсу, що буде поєднувати усі графічні матеріали конкурсу, вик

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Wu, Chien-Wei, and 吳建緯. "Study on Portfolio of the Fittest Channel and Promotion Strategy." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/58877987145976525074.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>94<br>As a result of the development of internet, consumers are now not only consuming products and services in the physical channel but also consuming directly on the new channel forms via computers. In order to understand the attributions that ideal channel forms have, we adopt Adaptive Conjoint Analysis (ACA) to analyze this question. Conjoint analysis is a method for developing new products, mainly in the mix of the product contributions. The method is adopted widely, and most of them focus on physical products but not on channel design. Using this method, we c

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Lai, Rung Chun, and 賴榮春. "An exploration on channel policies: when taking promotion into consideration." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/18779871169517193545.

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碩士<br>國立政治大學<br>經營管理碩士學程<br>90<br>Different industries have their preferred norms for arranging their distribution channels; one may sell products through exclusive channel partners, while another sells products through multiple channel partners. When addressing channel arrangement issues, is there any rule of thumb that we can employ in decision making? If so, can we justify our decisions based on this rule? Many researchers who are interested in the field of industrial organization have explored similar topics from different points of view; based on their findings, I will further examine and

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Mei-ChiChen and 陳美錡. "The Impact of Online Promotion Towards Consumers Decision on Purchasing Channel." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ztvx94.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>104<br>In this study by using SPSS and the least square method for empirical analysis , and collected 204 samples which are consumers with online shopping experiences. The results show that the consumers will increase the interest and desire to buy products if they have price promotion, but because of the high-priced products, consumers will choose physical stores to buy the products. To study the factors, consumers expect to lower the risk by verifying the product quality and the value of transaction in physical stores. The meaning of the study is that the

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Pan, Hao-Hsin, and 潘壕新. "Examining Retailer''s Acceptance of Channel Promotion: An Empirical Model and Analysis." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/55291773470269553214.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>90<br>Promotion has always been an important and un-neglectable issue in the marketing world. As we can find through reviewing prior promotion-related literature, the majority of the studies regarding promotion mainly focused on consumer’s response to promotion activities. There have been relatively fewer studies accessing promotion issues from marketing channel point of view. However, as the channel structure evolves, some channel members, especially retailers, have gotten increasing power to influence or even dominate channel activities. Therefore, retailer’s decis

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Chen, Yi-Jen, and 陳怡任. "A Study on Brand Strategy, Channel Strategy, Promotion Strategy and Channel Performance – An Empirical Investigation of the Notebook Computer Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/99xvzh.

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碩士<br>國立臺北科技大學<br>工業工程與管理研究所<br>95<br>Recently, marketing strategies have developed greatly. The corporations depended on the price strategy in the past which is not the only way to get more consumers now. Appropriate marketing channel which makes consumers realize production service easier is a key factor of successful business. So manufacturer must by setting appropriate brand strategy and evaluating with what type of channel to entry the market and matching the proper channel strategy to improve the performance of channel. Notebook is the most popular industry in the world. In the future,

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Tsai, Wan-Lun, and 蔡宛倫. "Strategic Analysis of Corporate Promotional Videos on the YouTube Channel." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/45843210948298116371.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>102<br>The case study companyhas cultivated consciously its video sharing and social media since 2008. The case studycompany intends to use effectively current marketing resources, diversified and fast-changing platforms to disseminate digital contents that can be circulated effectively. The purpose is to promote the advantages and unique functions of its smartphones to increase product sales. This study analyzed analytics data of videos on the case study company’s YouTube channel. The results indicated that after a video is published, the decline of click rates is v

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Doyon, Jerome. "Rejuvenating Communism: The Communist Youth League as a Political Promotion Channel in Post-Mao China." Thesis, 2017. https://doi.org/10.7916/D85B07TP.

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How does the Chinese Party-State renew its political elite and maintain its cohesion in the post-Mao era? This is a key question to understand the evolution of China’s political system and still the explanations one can find in the literature are far from satisfactory. Overall, the literature on transformation of the Chinese political elite focuses on the broad outcomes, the fact that since the 1980s officials tend to be younger and more educated, but it falls short in unveiling the mechanisms at play. It gives a limited answer to the elite renewal issue as it leaves politics aside. By focusin

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Баскакова, А. І. "Напрями розвитку еногастрономічного туризму в Одеському регіоні (на прикладі туроператора «Селезньов тур»". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12095.

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Кваліфікаційна робота складається із вступу, трьох розділів, висновків, списку використаних джерел. У роботі розглядаються нормативно-правові та науково-теоретичні підходи щодо розвитку еногастрономічного туризму в Одеському регіоні. Проведено аналіз господарської діяльності та організаційної структури, стану конкурентного середовища підприємства, SWOT - аналіз умов розвитку послуг еногастрономічного туризму. Розроблено заходи щодо формування туристичного продукту еногастрономічного туризму на підприємстві «Селезньов-тур». Проведено розрахунок економічної ефективності розробленого проек

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Lin, Yu-Chen, and 林猷展. "The Channel and Promotion Strategies of Life Insurance Industry-A Case Study of Shin Kong Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/s263rh.

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Гуцуляк, М. П. "Напрями розвитку немасових видів туризму на туристичному підприємстві". Thesis, 2019. http://dspace.oneu.edu.ua/jspui/handle/123456789/10841.

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У роботі розглядаються теоретичні та прикладні аспекти формування напрямів діяльності туроператорів в сфері немасових видів туризму. Розглянуто поняття та види сільського зеленого туризму, проведено дослідження потенціалу розвитку сільського зеленого туризму. Виокремлено наукові підходи щодо формування послуг підприємців сільського зеленого туризму. Надано загальну характеристику туристичного оператора ТОВ «Бессарабія-Тур». Проаналізовано фінансово-господарську діяльність «Бессарабія-Тур». Надано оцінку конкурентного середовища підприємства та проведено SWOT - аналіз умов розвитку послуг сільс

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Cheng, Ko-yu, and 鄭可豫. "The Study between Informal Learning Channel and Promotion Opportunity─The Moderating Effect of Relationship with Senior Colleagues." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/gn4j2u.

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碩士<br>國立中山大學<br>人力資源管理研究所<br>104<br>In general, promotion is often regarded as a goal of career success for employees. However, an employee can’t obtain the promotion opportunity only by just doing his or her job well. The reason is that there are some demanded abilities gaining by informal learning channels for supervisors to consider whether to promote an employee or not. Besides, the sponsorships and opportunities that are given by senior colleagues in workplace boost up employees’ career development as well. Therefore, this study aims to explore the influence of employee informal learning

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Lai, Chun-Ming, and 賴俊明. "The Effect of Channel Types and Promotion Types on Brand Equity under Various Degree of Product Involvement." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/18445963182553704309.

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碩士<br>國防管理學院<br>資源管理研究所<br>92<br>The brand is the enterprise most has the competitive ability, one of most important properties. The consumer purchases the consideration not only basic function but also had brand identification. Along with the commercial activity fast development, the channel types unceasingly increases and the change, this all causes the manufacturer and the business agent has in the channel strategy choice must have more ponders. The merchant after carries on promotion to be able directly to affect the sales volume, the sales volume increase possibly follows possibly is the

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蔡佩芳. "The Moderating Effect of Marketing Channel and Product Category on Sales Promotion -Using Culinary as an example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/27243458483224181493.

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碩士<br>國立交通大學<br>管理學院碩士在職專班經營管理組<br>96<br>The purpose of this paper is to investigate the sales promotion strategy for the fiercely competition Fast Moving Consumer Goods (FMCG) industry. The sales promotion strategies are classified into four vehicles: Advertising, Trade promotion, Personal selling and Consumer promotion, and the marketing channels are limited to three main outlets: Post exchange (PX), Key account (KA) and General trade (GT). The culinary category has covered five sub-categories: Bouillon, Seasoning, Sauce, Soup and Jelly. This study tries to provide a decision framework for c

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Tseng, Ling-Tsu, and 曾玲足. "Determining the Priority of Promotion and Maintenance of Ancient Irrigation Channel in Taiwan using Analytic Hierarchy Process." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/60037827025075598195.

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博士<br>朝陽科技大學<br>環境工程與管理系碩士班<br>98<br>In this study, a pre-test questionnaire was first developed on the basis of previous literature. Items in this questionnaire were designed using a Likert five-point scale (ranging from very unimportant, unimportant, normal, important to very important). After analysis and modification of key factors and criteria, a hierarchical structure of “Promotion and maintenance the ancient irrigated system in Taiwan” was constructed. This structure involved 4 key elements and 16 criteria. An AHP questionnaire was later developed based on these elements and criteria. T

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WU, CHENG-FANG, and 吳政芳. "The Relation Between Promotion Types, Brand Evaluation and Purchase Intention---A Case Study of MOD’s Paid Channel Set." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/mc8797.

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碩士<br>東吳大學<br>企業管理學系<br>101<br>Despite the busy and strained life, most of modern people spend their spare time at home mainly by watching TV apart from surfing the internet and reading. Under the impacts of digital convergence policy and cross-industry competition, Chunghwa Telecom MOD (Multimedia on Demand) also steps into the television and broadcasting industry, offering consumers more different options when purchasing paid channels. All channels set on MOD adopt the method of channel tiering charging promoted by the government, providing diversified sales mix such as single- and set-chann

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Hsu, Chi-Yuan, and 許淇媛. "A Study of Customer Preference on Promotion Strategy and Purchase Intention – The Case of Distribution Channel of Shopee." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/s3v4bs.

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碩士<br>國立交通大學<br>管理科學系所<br>106<br>Mobile commerce had been on the rise massively in recent years. Most people had experience of shopping on the phone. According to Forbes article, mobile shopping app usage was the growing faster than other category apps. In 2015, shopping apps for ios and Android devices average increased by 174%. M-commerce shopping market became red ocean market obviously. M-commerce shopping market became red ocean market obviously. The research wants to understand if lifestyle can be used as the segmentation to cluster target customer. The study adopts Engel, Blackwell and

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Yang, Tsung-Yao, and 楊宗祐. "A Study of Promotion Strategy of Asthma Medications in Hospital Channel – A Case of Combination Inhalation in A Company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/40664341538789335980.

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