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Dissertations / Theses on the topic 'Childrens advertising'

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Published: 28 May 2022

Last updated: 31 July 2025

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1

King, Lorraine. "Childrens' response to food advertising." Thesis, University of Leeds, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.421380.

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2

Kafatos, Irene. "'I learned to eat not what looks nice...' : exploring the effects of an innovation aimed at pupils' diet and critical thinking on food advertising." Thesis, University of Sussex, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288161.

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This thesis explores the effects of an innovation aimed at improving Greek primary school pupil's critical thinking on television food advertising and food choices in the context of the declining Mediterranean diet. In a review of the literature, some research demonstrated the effects of TV advertising on children while according to other studies, these effects remained doubtful. Findings were even hazier where food products were concerned. It is possible to sum up the problem as follows: whether sitting in front of the TV makes one eating snacks or eating snacks make one sit in front of the T

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3

Повидиш, Л. І., та І. Семеренко. "Процес виховання майбутніх споживачів". Thesis, Видавницто СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/20925.

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4

Machado, Alexandre. "PUBLICIDADE E O CONSUMO INFANTIL: Uma abordagem crítica." Universidade Metodista de São Paulo, 2014. http://tede.metodista.br/jspui/handle/tede/705.

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Made available in DSpace on 2016-08-03T12:30:05Z (GMT). No. of bitstreams: 1 AlexandreMachado2.pdf: 2425217 bytes, checksum: b8e4a866369ed96d55d54629529af2e7 (MD5) Previous issue date: 2014-12-03<br>The contemporary childrens society of consumption presents numerous quotations involving the theme advertising and childrens consumption. Its complexity divides opinions, favorable and unfavorable, about the legitimacy, ethics and morals of advertising directed to children. This thesis presents the current situation of Brazilian childrens advertising and how children think, engage and influence u

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5

Jones, Anne L. "Food advertising during children's television programming." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0014338.

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6

Chu, Maria Teresa Pui Yan. "The development of children's understanding of advertising." Thesis, University of Sheffield, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.555890.

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This thesis examined the development of children's understanding of the persuasive intent of advertising, which was defined as their understanding of the purpose of advertisements to persuade people to buy the advertised products. Previous research has found age-related changes in the development of this understanding. However, little is known about the sources of developmental changes in this understanding. A series of 6 experimental studies explored children's understanding of the persuasive intent of advertising and their scepticism towards advertisements in relation to their theory of mind

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7

Weil, Lisa Heffernan. "A good line of advertising the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905 /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/5053.

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Thesis (M.A.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on January 15, 2008) Includes bibliographical references.

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8

Li, Shiying. "Chinese children's understanding of TV and Web advertising." Thesis, University of Sheffield, 2015. http://etheses.whiterose.ac.uk/9648/.

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9

Hurt, Jillian. "A content analysis of food advertisements during children's TV programming /." View online, 2009. http://repository.eiu.edu/theses/docs/32211131566317.pdf.

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10

Bartholomew, Alice de la F. W. "Playing along : a contextualised study of children's advertising experiences." Thesis, University of Edinburgh, 2001. http://hdl.handle.net/1842/24919.

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This thesis explores the advertising experiences of children in Primary 7 and Secondary 1. It aims to provide a broader, richer, more contextualised understanding of children's interaction with advertising. It is hoped that it will inform debates about children and advertising and that it may have implications for public policy making and provide guidance for appropriate, socially responsible advertising to children. Literature is reviewed on the current environment of children's relationship with advertising. Attention is then given to cognitive and effects based studies, followed by research

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11

Uyan, Gülçin. "The Effects of Television Advertising on Children as Consumer." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2584.

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<p>Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents, and the respondents are in the ages 12-21 and 45-55.</p>

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12

Buijzen, Moniek. "Television advertising aimed at children intended and unintended effects /." Amsterdam : Amsterdam : The Amsterdam School of Communications Research, ASCoR ; Universiteit van Amsterdam [Host], 2003. http://dare.uva.nl/document/70821.

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13

Tang, Yin-loong Raymond. "Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19003602.

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14

Saunders, Daveta Jacquistia. "The effects of African American children's skin complexions in Television commercials on the self-perception of African American children." Lynchburg, Va. : Liberty University, 2007. http://digitalcommons.liberty.edu.

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15

Tziortzi, Athanasia. "Ther percieved effects of food advertising on children in Cyprus." Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500099.

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16

Yziortzi, Athanasia. "The Percieved Effects of Food Advertising on Children in Cyprus." Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500419.

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17

Whalen, R. "Television food advertising to children : exposure, power and potential consequences." Thesis, University of Liverpool, 2016. http://livrepository.liverpool.ac.uk/3008157/.

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18

Falardo, Sara Figueiredo Caeiro. "Children emotional reactions toward advertising and brands: A drawing experiment." Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10071.

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19

Boyland, Emma. "Television food advertising to children : nature, extent and potential consequences." Thesis, University of Liverpool, 2011. http://livrepository.liverpool.ac.uk/1474/.

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Background: Experimental studies have shown that exposure to food advertising on television can affect children’s food preferences, choices and consumption in the short-term. However, little is known about the role of habitual television viewing (and therefore food advert exposure) and its potential relationship with brand awareness, brand requests, food preferences and weight status in children. The published research examining the UK television food advertising landscape also has a number of limitations that restrict its usefulness in assessing the potential influence of such food promotion

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20

Da, Fonseca Abel Alexandre Ferreira Claro. "South African parents' perception of television food advertising directed at children / A.A.F.C. da Fonseca." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4447.

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Advertising to children has received regular focus since 1961, yet it remains a controversial topic. When people speak about advertising to children, they are frequently discussing food advertising. Recent concerns about food, nutrition and an increase in childhood obesity have resulted in a resurgence of interest towards advertising to children. Many factors contribute to the rise in childhood obesity; and advertising of unhealthy food to children has been recognised as one such factor. Advertising to children is fraught with ethical concerns. Children are considered to be vulnerable and susc

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21

Gideon, Valerie. "From incest to narcissism : the ideological evolution of child imagery in advertising." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=24083.

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The thesis undertakes a historical evolution of thought and ideology about the child in Western society with the final aim of contextualizing current images of the child in advertising. Throughout this evolution, ideologies of "innocence" and "experience" are articulated over the child in varying ways, defining the child as Nature, original sin, salvation, etc. The parent-child relation is analyzed according to the determining components of narcissism, the Oedipal wish and the incest taboo. The taboo's role in social organization is studied to determine how it has evolved in a consumerist soci

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22

Lemos, Carolina Perestrelo de. "How CSR claims in advertising affect children’s preferences and purchase intentions." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11785.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This research project aims at studying the impact of the use of CSR claims in advertising towards children, by analyzing the impact of different executional cues of an advertisement created for this purpose. We measured the impact on the following independent variables: attitude towards the product and the advertisement, perceived healthiness of the product, package evaluation and purchase intention. An experiment was conducted with 193 child

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23

Clark, Lauren. "Modest proposals: Irish children, consumer culture, advertising and literature, 1860-1921." Thesis, University of Sunderland, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.592883.

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This thesis examines the role that Irish children fulfilled in an emergent Irish advertising and consumer culture which sought to inculcate them as consumers from 1860 to 1921 . Currently, little research exists in the field of Irish advertising and no scholarly material exists to account for its links to consumer culture and literature in the period following the Famine towards the declaration of Irish independence. A number of approaches have been adopted in this research including research from the area of social history. textual analysis of critically neglected Victorian Irish literature i

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24

Donkin, Angela. "The influence of television advertising and household income on children's food choice." Thesis, University of Nottingham, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.339673.

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25

Newman, Nicola Louise. "The marketing of food to children : moving the debate beyond television advertising." Thesis, University of Sheffield, 2012. http://etheses.whiterose.ac.uk/14601/.

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Whilst food marketing to children has been heavily discussed in both the political and marketing arenas over the past few years, it has predominately concentrated on television advertising. However, it is now recognised that contemporary marketers are moving away from television advertising and expanding their range of communications. Therefore, this thesis looks to widen the debate to other forms of food marketing communications. From previous literature and four background interviews a conceptual framework is developed which highlights the importance of four parties: the food companies (and

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26

Castonguay, Jessica. "Paradoxical Promotions: Age Differences in Children's Responses to Food Advertising Triggering Multiple Health Schemas." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/316898.

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The present study investigated whether exposing children to a television advertisement for a sugar-laden cereal that depicts physical activities influences their perceptions of the promoted food as healthy and appealing differently than exposure to an advertisement for the same product without the depiction of physical activities. Differences in the impact each advertisement had on children's attitudes toward and intentions to exercise were also examined. In addition to testing the straightforward effect of advertising exposure, this study explored the potential for age differences to lead to

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27

Folta, Sara C. "Using school public address (PA) systems to deliver nutrition messages to children /." Thesis, Connect to Dissertations & Theses @ Tufts University, 2005.

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Thesis (Ph.D.)--Tufts University, 2005.<br>Adviser: Jeanne P. Goldberg. Submitted to the School of Nutrition Science and Policy. Includes bibliographical references. Access restricted to members of the Tufts University community. Also available via the World Wide Web;

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28

Ren, Zhi Jie. "Exploring the art of persuasion :an analysis of the appeal methods used in television advertising for children's food and beverage." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2569234.

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29

Owen, Laura. "The role of conceptual fluency in children's processing of incidental forms of advertising." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.531719.

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30

Al-Mazyad, Muneera. "Food advertising to children on UK television in 2012 : implications for dental health." Thesis, University of Liverpool, 2015. http://livrepository.liverpool.ac.uk/2033460/.

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Background: British children are exposed to higher levels of unhealthy than healthy food advertising through the television programmes they watch (Boyland et al., 2011). Needless to say, television is one of the most powerful media through which products can be promoted (Coon et al., 2001). Cairns et al. (2013), in their systematic review, found that television food advertisements can have a direct effect on children’s dietary choices, behaviours and attitudes. Furthermore, evidence shows that children who spend more time watching television are at a greater risk of developing caries (Locker,

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31

Jantošová, Nicole. "Vliv reklamy na děti školního a předškolního věku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-203819.

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Advertising is everywhere around us. Every day a large amount of commercials and adverts is influencing us regardless of the fact whether it is from TV, the internet or magazines. We also can see advertising in shops and on the streets. Children are becoming a popular target of traders and therefore this thesis is focused on the impact of advertising on children. The goal of the thesis is to analyse the impact of advertising on children attending the primary school and the nursery school, then to find out how children perceive advertising and how they are influenced by it depending on their ag

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32

Wolff, Kenya E. "Parental Perceptions of Marketing to Young Children: a Feminist Poststructural Perspective." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc500043/.

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This study examined parental perceptions of marketing to young children using a feminist post-structural theoretical framework to specifically examine the following questions, 1) To what extent are parents aware of the marketing tactics being directed toward young children? 2) How do power/knowledge relations and practices produce parent’s multiple subjectivities as they parent their children in regards to commercial culture? 3) How can early childhood educators adapt pedagogy and practice in order to meet the needs of children growing up within the context of a commercialized childhood? In-d

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33

Cheng, Benjamin Ka Lun. "Promoting healthy eating among children using regulatory fit theory." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1537.

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34

Asztalos, Joanne G. "Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3209.

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35

Roark, Beth A. "The relationship of Saturday morning television commercials viewed and the food consumption of third graders." Virtual Press, 1989. http://liblink.bsu.edu/uhtbin/catkey/722788.

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The relationship of Saturday morning television food commercials viewed and the food consumption of third graders in the Franklin County Community School Corporation in Franklin County, Indiana, was investigated. Such information should help parents, dietitians, and teachers educate children, ultimately producing a healthier population. The results of this study could possibly assist the federal agencies revise guidelines to help protect the children.The independent variable measured was food commercials viewed on Saturday morning; the dependent variable was food consumed. The instrument was d

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36

Bailey, Rachel. "Trained to eat children's cognitive and emotional processing of snack food advergames /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5691.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 10, 2009) Includes bibliographical references.

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37

Pinto, Adena. "The Landscape of Food and Beverage Advertising to Children and Adolescents on Canadian Television." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/41408.

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Background: Canadian youth obesity, and comorbidities, have paralleled trends in consuming nutrient-poor foods marketed by the food industry. In Canada, food marketing is largely self-regulated by the food industry under the Canadian Children’s Food and Beverage Advertising Initiative (CAI). Methods: Public television programming records benchmarked the volume of food advertising targeted to preschoolers, children, adolescents, and adults on Canadian television. Food advertising rates and frequencies were compared by age group, television station, month, food category, and company, using r

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38

Reeve, Belinda Helen. "The food pyramid meets the regulatory pyramid - responsive regulation of food advertising to children." Thesis, The University of Sydney, 2013. http://hdl.handle.net/2123/11643.

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Obesity poses an urgent threat to children’s health. The causes of obesity are many and varied, but evidence suggests that the food industry makes a significant contribution. Multinational companies use a range of communication channels and marketing techniques to promote unhealthy foods and beverages to children. This promotion has a small but significant effect on children’s food preferences and choices, their consumption patterns and diet-related health. While public health advocates call for statutory regulation of unhealthy food advertising, the food industry has mobilised government supp

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39

Kearney, J. M. "Advertising for cariogenic food and drinks : a cross-over randomised controlled trial investigating the effect of cariogenic food and drink advertising on children's dietary intake." Thesis, University of Liverpool, 2018. http://livrepository.liverpool.ac.uk/3027509/.

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Aim: The aim of this study was to investigate whether 8-10 year olds make different food and drink choices after they have been exposed to advertisements for high sugar (cariogenic) food and drink items compared with non-food advertisements. The secondary aims of this study were, firstly, to investigate the relationship between the children's response to advertising content and their caries experience, weight status and socioeconomic status. Secondly, to investigate any relationship between the children's dental caries experience, weight status and socio-economic status. Methods: Cross-over Ra

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40

Simmons, Charlotte. "Children, media and regulation." Thesis, Loughborough University, 2009. https://dspace.lboro.ac.uk/2134/13748.

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Each new medium of communication that has emerged over the past century and more has generated concern over its alleged negative effect on children. This concern has (in most cases) generated a moral panic, involving campaigning by moral guardians and office spokespeople, calls for greater regulation and subsequent response from the government or designated regulators. Based on continued inconclusive media effects research and debates over adults' and children's rights, regulation has become increasingly problematic. Such questions as how far you should restrict and protect children and how it

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41

Magalhães, Ana Filipa Veloso de. "The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10330.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The aim of this project was to try to prove the effectiveness of the Media Smart Program in Portugal, a program that helps children to understand and be critical towards advertising. Until now, there were no quantitative studies about this subject in Portugal. Therefore, it was used a structured questionnaire, semi-structured interviews and an Observation in Media Smart Classes. The results suggested that this program was not effective in a s

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42

Sedláčková, Veronika. "Analýza vlivu reklamy na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197003.

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Advertising is an integral part of our lives. We meet with advertising at every step. Adults can, for the most part, distinguish and understand advertising, but what about children? How advertising influences children? Are they ready for it? The aim of this thesisis to introduce the concept of advertising, advertising history in our country, legislation and also analysis of the impact of advertising on children.The first part of this analysis is given to parents and seeing how they perceive advertising, respectively its impact on children. The second part of the thesis represents the analysis

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43

Chakroff, Jennifer Leigh. "Parental mediation of advertising and consumer communication the effectiveness of parental intervention on young children's materialistic attitudes /." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1190001119.

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44

Nobre, Ana Lúcia Maurício. "O mundo da criança: análise da publicidade televisiva a brinquedos." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2011. http://hdl.handle.net/10400.5/3406.

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Dissertação de Mestrado em Comunicação Social<br>O objectivo deste estudo é identificar as principais caraterísticas dos anúncios televisivos a brinquedos. Procurámos perceber como é que se processa o desenvolvimento da criança, qual a importância do brinquedo nesse processo, para entender como é que a publicidade, especialmente a emitida pela televisão, a pode influenciar e quais as reacções da criança à publicidade. Foram utilizadas dois tipos de análise: a Análise de Conteúdo, para compreender e identificar as características dos anúncios referidos e quais os brinquedos mais relevantes

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45

Boyd, Aaron. "The impact of single exposure advertising and socioeconomic status on parenting behavior and children's food choice." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/13134.

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Master of Public Health<br>Kinesiology<br>David Dzewaltowski<br>Background: Childhood obesity represents a major public health problem. Increasing public and political attention has been directed towards the role of child-directed food advertising in the growth of childhood obesity. As a potential solution, scientists have begun to focus on children’s responses to advertising and on how parents can potentially modify or reduce advertising effects. This study explored the impact of food advertising on parent behavior and children's food choice and how these potential effects are moderated by ho

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46

Tang, Yin-loong Raymond, and 鄧彥龍. "Textual, discursive, and visual construction of identities of childrenin Chinese advertisements in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31237733.

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47

Vinall, Sarah A. J. "A critical look at nutritional value of commercials on the Nickelodeon Network." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/689.

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Food advertising aimed at children in America has been proven to directly impact food preferences, eating behavior and brand loyalty of youth (Story & French, 2004). The purpose of this study was to evaluate the content of television commercials that occurred during children's programming on the popular children's network Nickelodeon. This study examined the frequency, nutritional content and overall advertising techniques associated with food, beverage and restaurant commercials. It also assessed the degree to which children are being exposed to the promotion of unhealthy food, beverage resta

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48

Potvin, Kent Monique. "Food and Beverage Marketing on Television During Children's Preferred Viewing: The Influence of Regulatory and Self-regulatory Policies." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/19890.

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Objective: Childhood obesity is associated with children’s exposure to food/beverage marketing, and policy options to limit this marketing are being sought. To examine the influence of advertising self regulation by industry in Ontario and the child-directed advertising ban in Quebec, we assessed the differences in exposure to food marketing on television between three groups of children: English children in Ontario, and French and English children in Quebec. Next we examined the differences in the nutritional quality of foods advertised to these groups of children during their preferred telev

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49

Quilliam, Elizabeth Taylor. "Happy meals, happy parents food marketing strategies and corporate social responsibility /." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph.D.)--Michigan State University. Communication Arts and Sciences - Mass Media, 2008.<br>Title from PDF t.p. (viewed on Mar. 30, 2009]) Includes bibliographical references (p. 130-141). Also issued in print.

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50

Vohralíková, Barbora. "Vliv reklamy na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76668.

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My thesis attends tp issue of advertising and action at children. For this time being, when advertising is looking for new ways how to address the potential customers, when the sale of the products is one of the main power at current society and when the pressure is gworing so, that causes the genesis of social-pathologic effects, it is necessary to know as much as we can about different forms of advertising actions, used technologies and potential impacts. My thesis is divided into two main parts - theoretical and applied. Theoretical part describes the meaning of the advertising, look about

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