Log in

Relevant bibliographies by topics / Childrens advertising / Journal articles

To see the other types of publications on this topic, follow the link: Childrens advertising.

Journal articles on the topic 'Childrens advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Childrens advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Rossano, Matt J., and Eliot J. Butter. "Television advertising and childrens' attitudes toward proprietary medicine." Psychology and Marketing 4, no. 3 (1987): 213–24. http://dx.doi.org/10.1002/mar.4220040305.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Ahmadi, Ramazan, and Mohammad Reza Akbari. "THE EFFECTS OF SUBLIMINAL MESSAGES ON HUMAN ATTITUDE CHANGE AND EFFECTIVE ADVERTISING." International Journal of Advanced Research 11, no. 11 (2023): 94–108. http://dx.doi.org/10.21474/ijar01/17806.

Full text

Abstract:

This discussion delves into the intricate realms of self-awareness and unconsciousness, shedding light on their profound influence on human behavior and society. Awareness, spanning from the womb to the grave, defines our conscious existence, while the unconscious silently records every sensory input, guiding our emotions and actions. Notably, the unconscious can be harnessed to manipulate individuals and communities through subliminal messages, a powerful tool wielded by advertising, marketing, and media. The infamous 1957 experiment by James Vicary, flashing Eat Popcorn! Drink Coca-Cola! in

APA, Harvard, Vancouver, ISO, and other styles

3

Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

Full text

Abstract:

Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive sh

APA, Harvard, Vancouver, ISO, and other styles

4

Abdel-Moemin, Aly R. "Analysis of the content, colourants, fats, nitrate and nitrite in advertised foods and biological fluids of Egyptian children." British Food Journal 118, no. 11 (2016): 2692–709. http://dx.doi.org/10.1108/bfj-03-2016-0125.

Full text

Abstract:

Purpose The purpose of this paper is to analyse the content and some synthetic food colourants, total fats, nitrate and nitrite in both advertised foods (AF) and serum and urine samples of children (8 to 12 years) and their impact on childrens’ diet and health. Design/methodology/approach Analysis of the content of the AF was done by watching the three Egyptian children’s channels (ECC) for 38 hours. Amaranth, Indigo Carmine, Tartrazine, nitrate and nitrite were analysed in all AF and in serum and urine specimens of children. However, total fats were only analysed in the advertised processed m

APA, Harvard, Vancouver, ISO, and other styles

5

Opree, Suzanna J., Moniek Buijzen, and Eva A. van Reijmersdal. "The impact of advertising on children’s psychological wellbeing and life satisfaction." European Journal of Marketing 50, no. 11 (2016): 1975–92. http://dx.doi.org/10.1108/ejm-06-2015-0393.

Full text

Abstract:

Purpose It is generally believed that children’s advertising exposure decreases life satisfaction. This paper aims to investigate whether and how it does by examining the relation between advertising exposure and life satisfaction (Aim 1), as well as the mediating roles of psychological wellbeing (Aim 2) and its underlying dimensions (Aim 3). Design/methodology/approach Three-wave panel data were collected among 1,133 8-12-year-olds. Psychological wellbeing was measured overall and per dimension (i.e. environmental mastery, personal growth, purpose in life, self-acceptance, autonomy and positi

APA, Harvard, Vancouver, ISO, and other styles

6

De Jans, Steffi, Liselot Hudders, and Veroline Cauberghe. "Advertising literacy training." European Journal of Marketing 51, no. 11/12 (2017): 2156–74. http://dx.doi.org/10.1108/ejm-08-2016-0472.

Full text

Abstract:

Purpose This paper aims to examine the immediate and delayed effects of advertising literacy training on children’s cognitive advertising literacy for an embedded advertising format, product placement and, subsequently, its persuasive effects. In addition, this study explored whether this effect is moderated by children’s general advertising liking. The study also investigated whether the effects of training were dependent on children’s ages. Design/methodology/approach The present study is conducted using a three (training session: control condition vs advertising literacy training with immed

APA, Harvard, Vancouver, ISO, and other styles

7

GRAD, Iulia. "Ethical Considerations on Advertising to Children." Postmodern Openings 6, no. 2 (2015): 43–57. http://dx.doi.org/10.18662/po/2015.0602.04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

De Pauw, Pieter, Verolien Cauberghe, and Liselot Hudders. "Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers." Communication Research 46, no. 8 (2018): 1197–221. http://dx.doi.org/10.1177/0093650218797876.

Full text

Abstract:

Few studies focus on how children’s environment affects their ability to cope with contemporary advertising. This study uses multilevel analysis techniques to explore how parents’, classmates’, and teachers’ characteristics influence primary school children’s dispositional advertising literacy, while acknowledging these children’s own individual features. To this end, three surveys were conducted, resulting in four data sets linking information obtained from 9- to 12-year-old children ( n = 392), their peer group (children aggregated per class; n = 22), their parents ( n = 191), and their teac

APA, Harvard, Vancouver, ISO, and other styles

9

Meyer, Marisa, Victoria Adkins, Nalingna Yuan, Heidi M. Weeks, Yung-Ju Chang та Jenny Radesky. "Advertising in Young Childrenʼs Apps". Journal of Developmental & Behavioral Pediatrics 40, № 1 (2019): 32–39. http://dx.doi.org/10.1097/dbp.0000000000000622.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Kurp Maher, Jill, John B. Lord, Renée Shaw Hughner, and Nancy M. Childs. "Food advertising on children’s television." Young Consumers 7, no. 4 (2006): 41–52. http://dx.doi.org/10.1108/17473610610717964.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Martínez, Carolina. "The struggles of everyday life: How children view and engage with advertising in mobile games." Convergence: The International Journal of Research into New Media Technologies 25, no. 5-6 (2017): 848–67. http://dx.doi.org/10.1177/1354856517743665.

Full text

Abstract:

Digital and mobile games are an important part of many children’s daily media usage and are used by children for, among other things, entertainment and relaxation purposes. Mobile games are commonly ‘free-to-play’ and have revenue models based on in-app purchases and advertising. These revenue models affect the content and structure of mobile games and, consequently, also the gaming experiences. Drawing on group interviews with 9- and 12-year-old children, this article analyses how children view and engage with advertising in mobile games, and what consequences in-game advertising have for chi

APA, Harvard, Vancouver, ISO, and other styles

12

M. Karthikeyan, M. Karthikeyan, and Dr P. Sivakami Dr. P. Sivakami. "The Force of Television Advertising on Children’s Healthiness." Indian Journal of Applied Research 3, no. 2 (2011): 46–48. http://dx.doi.org/10.15373/2249555x/feb2013/16.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Armstrong, Gary M., and Merrie Brucks. "Dealing with Children's Advertising: Public Policy Issues and Alternatives." Journal of Public Policy & Marketing 7, no. 1 (1988): 98–113. http://dx.doi.org/10.1177/074391568800700108.

Full text

Abstract:

Resolving recent children's television advertising concerns about overcommercialization and the use of so-called “program-length commercials” promises to be a complex, protracted, costly, and frustrating process characterized by political maneuvering and conflict. The eventual outcome may well be a partial solution that is less than satisfactory to most of the participants. This article describes the current controversy, reviews broader children's advertising issues, and examines alternative solutions. It proposes the creation of a regulatory/self-regulatory organization in which all factions

APA, Harvard, Vancouver, ISO, and other styles

14

Holiday, Steven, Mary S. Norman, R. Glenn Cummins, Terri N. Hernandez, Derrick Holland, and Eric E. Rasmussen. "Television advertising’s influence on parents’ gift-giving perceptions." Journal of Consumer Marketing 35, no. 7 (2018): 665–75. http://dx.doi.org/10.1108/jcm-07-2017-2274.

Full text

Abstract:

Purpose This study aims to examine factors, beyond child requests, that influence parents’ perceptions of the most important gifts to give their children by assessing the influence of television advertising on children’s programming. Design/methodology/approach Using agenda-setting as a theoretical and methodological template, a content analysis of 7,860 commercials in children’s programming was compared using a questionnaire to 143 parents of 240 children to test the transfer of salience between advertising and parents’ perceptions. The study also examined the role of child purchase requests

APA, Harvard, Vancouver, ISO, and other styles

15

Martínez, Carolina, Gunilla Jarlbro, and Helena Sandberg. "Children’s Views and Practices Regarding Online Advertising." Nordicom Review 34, no. 2 (2013): 107–22. http://dx.doi.org/10.2478/nor-2013-0057.

Full text

Abstract:

Abstract This article focuses on children’s relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on the internet. The interview results are interpreted in relation to de Certeau’s (1984) theory of practices in everyday life, and New dimensions regarding the concept of tactics are highlighted in the conclusion. The results suggest that children have an ambivalent or negative view of online advertising. They report on avoidance tactic

APA, Harvard, Vancouver, ISO, and other styles

16

Spielvogel, Ines Katrin. "A Path Toward a More Understandable Advertising Disclosure for Children." MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43 (July 26, 2021): 97–126. http://dx.doi.org/10.21240/mpaed/43/2021.07.26.x.

Full text

Abstract:

Children are heavily confronted with advertising messages in their media environments. Given the emotional nature of contemporary advertising and children’s still developing cognitive skills, young consumers are hardly able to cope critically with advertising attempts. So that children are able to detect the persuasive intent, advertising disclosures are viewed as potential supportive measures to mitigate harm that excessive advertising might cause to children. However, the effects of advertising disclosures on children’s awareness of persuasion, i.e., “persuasion knowledge,” appear to be mixe

APA, Harvard, Vancouver, ISO, and other styles

17

Hang, Haiming, and Cui-Lin Zhang. "Regulatory fit/nonfit and in-game advertising effectiveness on children." Young Consumers 21, no. 4 (2020): 451–61. http://dx.doi.org/10.1108/yc-03-2020-1117.

Full text

Abstract:

Purpose The purpose of this paper is to see whether children’ regulatory fit/nonfit can moderate the implicit influence of in-game advertising. Design/methodology/approach An experiment was done with 418 children (aged 7–11) from three primary schools in a middle-size city in China that voluntarily took part in the experiment. Children were randomly allocated to the following four conditions: playing a game without any brands (a control group), playing the same game and exposed to a subtle in-game advertising (a test control group), playing the same branded game with regulatory fit (regulatory

APA, Harvard, Vancouver, ISO, and other styles

18

Wright, Peter, Marian Friestad, and David M. Boush. "The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults." Journal of Public Policy & Marketing 24, no. 2 (2005): 222–33. http://dx.doi.org/10.1509/jppm.2005.24.2.222.

Full text

Abstract:

Conceptualizations of children's and adolescents' knowledge about advertising and persuasion have evolved considerably over the past three decades. However, empirical research on this topic has been scarce in the past two decades. The authors review the early and current models of children's marketplace persuasion knowledge for insights into the conceptual limits of prior empirical research and opportunities for research grounded in richer models of advertising knowledge. They discuss goals and directions for the next generation of research programs so that such research will yield more comple

APA, Harvard, Vancouver, ISO, and other styles

19

Lima, dos Santos Meiriele, Farias Mônica Maria Bezerra, and Gomes Rickardo Léo Ramos. "Percepção dos Pais de Fortaleza sobre a Publicidade Voltada ao Público Infantil (Fortaleza Parents' Perception of Advertising Targeted at the Child Audience)." Research Inventy: International Journal of Engineering And Science 13, no. 07 (2023): 72–80. https://doi.org/10.5281/zenodo.12791037.

Full text

Abstract:

Abstract: This article addressed the topic of child advertising with the overall objective of elucidating theopinions of parents from Fortaleza regarding advertising directed at the child audience. To achieve this study'sgoals, bibliographic, descriptive, and field research were conducted, adopting an exploratory approach with bothquantitative and qualitative aspects. The main purpose of this work is to explicate the viewpoints of Fortalezaparents concerning the regulation of advertising targeting children. Two hypotheses were formulated: themajority of respondents lack knowledge/opinions on t

APA, Harvard, Vancouver, ISO, and other styles

20

Kuchma, Vladislav R., Anna Yu Makarova, Elena V. Naryshkina, Natalia L. Yamshchikova, Eugenia D. Laponova, and Valeria R. Yumaguzhina. "Hygienic evaluation of television advertising and adherence to consumer rights." Hygiene and sanitation 101, no. 12 (2023): 1534–41. http://dx.doi.org/10.47470/0016-9900-2022-101-12-1534-1541.

Full text

Abstract:

Introduction. In the changing socio-economic conditions, the problem of advertising for children, using a child’s image, the impact of advertising on children’s food consumption and the consequences for their health, has not been sufficiently studied. The choice of unhealthy foods has public health implications, increasing the risks of developing noncommunicable diseases. The use of children’s images in advertising is of concern to specialists in the field of preserving the health of children, since the peculiarities of development and imperfection of legislation in the field of advertising ma

APA, Harvard, Vancouver, ISO, and other styles

21

Handsley, Elizabeth, Christopher Nehmy, Kaye Mehta, and John Coveney. "A Children’s Rights Perspective on Food Advertising to Children." International Journal of Children’s Rights 22, no. 1 (2014): 93–134. http://dx.doi.org/10.1163/15718182-55680024.

Full text

Abstract:

This article applies the United Nations Convention on the Rights of the Child to the regulation of food advertising for the prevention of childhood obesity, evaluating the advertising regulation in six jurisdictions against the principles of the Convention. It finds that the Convention would support strict regulation of food advertising for the prevention of childhood obesity; and in particular that such regulation would be appropriate to the model of co-operation between the state and parents that the Convention posits. The article also raises the question whether the grooming of children as

APA, Harvard, Vancouver, ISO, and other styles

22

Barta, Bianka, and Róbert István Szűcs. "Reklámozás, szlogen és szuperhősök – A gyermekek meggyőzésének eszközei." Táplálkozásmarketing 2, no. 2 (2015): 47–57. http://dx.doi.org/10.20494/tm/2/2/4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Almarsdottir, Anna B., and Patricia J. Bush. "The Influence of Drug Advertising on Children's Drug Use Attitudes and Behaviors." Journal of Drug Issues 22, no. 2 (1992): 361–76. http://dx.doi.org/10.1177/002204269202200214.

Full text

Abstract:

This article focuses on the effects on children of proprietary drug advertising. It first provides an overview of previous studies on the influence of drug advertising and promotion on licit and illicit drug use attitudes and behaviors in children. Second, current perspectives on the issue are reviewed. Finally, frameworks for studying the effects of drug advertising on children's medicine use are evaluated and further application of the children's health belief model is proposed along with recommendations for improving the quality of research.

APA, Harvard, Vancouver, ISO, and other styles

24

Johnson, Fern, and Karren Young. "Gendered voices in children's television advertising." Critical Studies in Media Communication 19, no. 4 (2002): 461–80. http://dx.doi.org/10.1080/07393180216572.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Lawlor, Margaret-Anne, and Andrea Prothero. "Children's Understanding of Television Advertising Intent." Journal of Marketing Management 19, no. 3 (2003): 411–31. http://dx.doi.org/10.1362/026725703321663728.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Preston, Christopher. "Children's Interaction with Adult Orientated Advertising." Marketing Review 6, no. 1 (2006): 73–84. http://dx.doi.org/10.1362/146934706776861537.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Kolbe, Richard H., and Darrell Muehling. "Gender Roles and Children's Television Advertising." Journal of Current Issues & Research in Advertising 17, no. 1 (1995): 49–64. http://dx.doi.org/10.1080/10641734.1995.10505025.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Lawlor, Margaret-Anne, and Andrea Prothero. "Children’s Understanding of Television Advertising Intent." Journal of Marketing Management 19, no. 3-4 (2003): 411–31. http://dx.doi.org/10.1080/0267257x.2003.9728217.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Hasmini A. Ghani, Noor, and Osman M. Zain. "Malaysian children’s attitudes towards television advertising." Young Consumers 5, no. 3 (2004): 41–51. http://dx.doi.org/10.1108/17473610410814247.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Đorđević, Vladimir, and Goran Jeličić. "Domestic advertising practices and children's rights." Ekonomski signali 18, no. 1 (2023): 83–98. http://dx.doi.org/10.5937/ekonsig2301083d.

Full text

Abstract:

The influence of media on children is a subject of growing concern in today's society. Media, such as television, internet, and video games, have a significant influence on children's cognitive development and overall behavior. While some argue that exposure to media can enhance children's learning abilities, it is crucial to acknowledge its potential negative effects as well. media can provide educational content and promote cognitive development in children. With the wide array of educational programs, online resources, and interactive games, children can learn new concepts, languages, and p

APA, Harvard, Vancouver, ISO, and other styles

31

De Pauw, Pieter, Ralf De Wolf, Liselot Hudders, and Veroline Cauberghe. "From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats." New Media & Society 20, no. 7 (2017): 2604–28. http://dx.doi.org/10.1177/1461444817728425.

Full text

Abstract:

Despite that contemporary advertising is decreasingly about persuading children through persuasive messages and increasingly about influencing them through implicit tactics, little attention has been given to how children may cope with advertising by understanding and evaluating the new advertising tactics. Drawing on 12 focus groups entailing 60 children of ages 9–11 years, this article investigates children’s advertising literacy by exploring their knowledge and judgements (and accordingly reasoning strategies) of the new advertising formats. In particular, insight is provided into children’

APA, Harvard, Vancouver, ISO, and other styles

32

Verdoodt, Valerie. "The Role of Children’s Rights in Regulating Digital Advertising." International Journal of Children’s Rights 27, no. 3 (2019): 455–81. http://dx.doi.org/10.1163/15718182-02703002.

Full text

Abstract:

An important domain in which children’s rights are reconfigured by internet use, is digital advertising. New advertising formats such as advergames, personalised and integrated advertising have permeated the online environments in which children play, communicate and search for information. The often immersive, interactive and increasingly personalised nature of these advertising formats makes it difficult for children to recognise and make informed and well-balanced commercial decisions. This raises particular issues from a children’s rights perspective, including, inter alia, their rights to

APA, Harvard, Vancouver, ISO, and other styles

33

Naheed Ashfaq Qureshi, Syeda Faiza Babar, and Ayesha Maryam. "A Multimodal Analysis of Pakistani Advertisements for Children's Clothing Brands." Critical Review of Social Sciences Studies 3, no. 1 (2025): 46–58. https://doi.org/10.59075/33r90n31.

Full text

Abstract:

Advertisements, one of the important sources of entertainment and a powerful tool of communication and persuasion, bear rich meaning that is transmitted through its language, colors, setting, characters etc. The study seeks to uncover the underlying cultural narratives, gender representations, and marketing strategies employed by Pakistani brands. For this purpose, the study employs Kress and van Leeuwen’s (2006) multimodality theory to investigate how these advertisements utilize various modes such as visuals, language, and gestures to communicate messages and influence consumer behavior. For

APA, Harvard, Vancouver, ISO, and other styles

34

Larisa, Absalyamova. "EXPERIMENTAL RESEARCH OF ADVERTISEMENT WATCHING INFLUENCE ON CHILDREN'S EATING BEHAVIOR." Вісник ХНПУ імені Г.С. Сковороди. Психологія, no. 57 (February 25, 2018): 9–17. https://doi.org/10.5281/zenodo.1184154.

Full text

Abstract:

The given article describes the experiment, which  has tested the main hypothesis that primary school-aged children will consume larger amounts of food, and snacks   while watching some cartoon including food advertising. It is concluded that our re-search results have demonstrated the food advertising influence on snacks while watching television. It has been noted that such eating behavior caused by food advertising may additionally facilitate the epidemic of obesity. It has been proved that in view of  the findings the necessity to make efforts to reduce  advertisin

APA, Harvard, Vancouver, ISO, and other styles

35

Afroz, Arzoo, and Asma Shakir. "Impact of Television Advertising on Children's Consumption: A Parental Perception Study." Journal of Marketing Strategies 5, no. 1 (2023): 85–97. http://dx.doi.org/10.52633/jms.v5i1.282.

Full text

Abstract:

The impact of television advertising on children's buying behavior is an important topic of study, particularly in the context of Karachi. This study utilizes applied research methods to investigate the role of parental perception as a moderator of the impact of advertising and peer influence on children's purchasing decisions. While previous research has focused on parental influence in a broader sense, this study fills a gap by specifically examining the moderating effect of parental perception. The study collects data from parents in Karachi to assess their perceptions of advertisements and

APA, Harvard, Vancouver, ISO, and other styles

36

Hajduova, Zuzana, Nikoleta Hutmanova, Lubor Jusko, and Ludovít Molitoris. "The influence of advertising on children's buying behaviour: a case study in Slovakia." Marketing and Management of Innovations 5, no. 3 (2021): 199–210. http://dx.doi.org/10.21272/mmi.2021.3-17.

Full text

Abstract:

Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with t

APA, Harvard, Vancouver, ISO, and other styles

37

An, Soontae, Hyun Seung Jin, and Eun Hae Park. "Children's Advertising Literacy for Advergames: Perception of the Game as Advertising." Journal of Advertising 43, no. 1 (2014): 63–72. http://dx.doi.org/10.1080/00913367.2013.795123.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Baryshnikova, Lelya P. "DIGITALIZATION OF MARKETING IN THE PROMOTION OF CHILDREN’S GOODS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/17, no. 153 (2024): 216–23. https://doi.org/10.36871/ek.up.p.r.2024.12.17.028.

Full text

Abstract:

The article provides an overview of modern trends and technologies related to the digitalization of marketing in the promotion of children’s products. Particular attention is paid to marketing tools in the context of digitalization that are effective for promoting children’s products: social networks, content marketing, influencer marketing, targeted advertising, mobile marketing, and others. Current trends in the form of personalization, interactivity, the use of video content and virtual reality technologies are considered. Attention is focused on the issues of ethics of online advertising a

APA, Harvard, Vancouver, ISO, and other styles

39

Bucy, Erik Page, Sojung Claire Kim, and Miyeong Cecilia Park. "Host selling in cyberspace: Product personalities and character advertising on popular children’s websites." New Media & Society 13, no. 8 (2011): 1245–64. http://dx.doi.org/10.1177/1461444811402485.

Full text

Abstract:

This study examines the extent to which character advertising and other host-selling practices prevail on popular children’s websites and assesses whether commercial sites geared toward young users are complying with voluntary guidelines calling for a clear separation between advertising and content. A longitudinal analysis of 101 of the most popular children’s websites over a six-year period (2003, 2006 and 2009) found the integration of content and advertising through the use of spokescharacters, advergaming, and product personalities to be common. A majority of sites employed characters in

APA, Harvard, Vancouver, ISO, and other styles

40

Gbadamosi, Ayantunji, Robert E. Hinson, Eddy K. Tukamushaba, and Irene Ingunjiri. "Children's Attitudinal Reactions to TV Advertisements: The African Experience." International Journal of Market Research 54, no. 4 (2012): 543–66. http://dx.doi.org/10.2501/ijmr-54-4-543-566.

Full text

Abstract:

This paper is aimed at exploring African children's attitudinal reactions to television advertisements. A total of 65 children from four African countries - Ghana, Nigeria, Kenya and Uganda - participated in 12 focus group discussions on the subject matter. Findings suggest that they like television advertising in relation to its entertainment features - especially when the messages feature children characters, cartoons, music, celebrities and humour - and those promoting foods. They also derive excitement from advertising messages that are presented in Pidgin language and/or humorously integr

APA, Harvard, Vancouver, ISO, and other styles

41

Tousi, Ayda Sabaghzadeh, and Zelha Altinkaya. "Impact of TV Advertising on Children’s Food Choices." International Journal of Marketing Studies 9, no. 6 (2017): 24. http://dx.doi.org/10.5539/ijms.v9n6p24.

Full text

Abstract:

This research emphasizes on the impact of TV advertising on children’s food choices. For this reason, a questionnaire was prepared and focused on Food Advertisement, TV Advertisement, School Advertisement, Musical Advertisement, Children’s Consumption Attitudes and analysis children’s opinions who are aging from 8 to 11 years old from primary school. In a college in Avcilar—Istanbul was chosen for the survey area. This study is proposed to discover the effect of TV food advertising on children as a target group. This survey will make use of statistical techniques Hypothesis was conveyed to sho

APA, Harvard, Vancouver, ISO, and other styles

42

Mansoureh, Ameri Seyahooe, Dadras Abbas, and Rezvan Fereshte. "Children as an Important Actor in the Process of Family Purchase Decision for Food Products." International Journal of Management Sciences and Business Research 6, no. 6 (2017): 65–70. https://doi.org/10.5281/zenodo.3470809.

Full text

Abstract:

Over the past two decades in Iran the effect of the children on consumer behavior has often been overlooked. However, consumer decision making within the family has begun to receive a growing amount of attention with the increased realisation of the magnitude of the children effect within the family as an important actor in purchasing decision making process. It can be said that in the past, role of the children in buying decision of families had been negligible. But due to development in digital media, children are the first to know about the products when they hit the market even before thei

APA, Harvard, Vancouver, ISO, and other styles

43

Lyulina, Anna V., and Angelina L. Palyaeva. "PECULIARITIES OF EPITHETS TRANSLATION IN THE ADVERTISING TEXTS FOR CHILDREN’S GOODS." Sovremennye issledovaniya sotsialnykh problem 14, no. 4 (2022): 85–95. http://dx.doi.org/10.12731/2077-1770-2022-14-4-85-95.

Full text

Abstract:

The article deals with the peculiarities of epithets translation in the advertising texts for children’s goods which are determined by the necessity of correct manipulative intentional message rendering. Epithets are regarded by the authors of the article as actualizers of mass recipients’ manipulation targets which are used by text producers for necessary perlocutionary effect achieving. Human vital needs, some basic emotions and parental instinct are specified as basic mass recipients’ manipulation targets. The goal of the article is to reveal the main peculiarities of epithets translation i

APA, Harvard, Vancouver, ISO, and other styles

44

Campos, Daniel, Mireia Escudero-Marín, Camila M. Snitman, et al. "The Nutritional Profile of Food Advertising for School-Aged Children via Television: A Longitudinal Approach." Children 7, no. 11 (2020): 230. http://dx.doi.org/10.3390/children7110230.

Full text

Abstract:

The prevalence of childhood obesity continues to increase. Screen time, one of the most documented reasons for the obesogenic environment, enhances childhood obesity, since advertisements for unhealthy food products are still broadcast on channels for children. This is presently one of the main challenges for the government in Spain, since the current laws and obligations are not updated. This study aims to analyze food advertising aimed at children on Spanish television in 2013 and 2018 on children’s and general channels to test the effect of laws and obligations over time. In total, we viewe

APA, Harvard, Vancouver, ISO, and other styles

45

Vandevijvere, Stefanie, Alanna Soupen, and Boyd Swinburn. "Unhealthy food advertising directed to children on New Zealand television: extent, nature, impact and policy implications." Public Health Nutrition 20, no. 17 (2017): 3029–40. http://dx.doi.org/10.1017/s1368980017000775.

Full text

Abstract:

AbstractObjectiveTo comprehensively assess the extent, nature and impact of unhealthy food advertising targeted to children on New Zealand television.DesignFour weekdays and four weekend days were randomly selected over the period June–August 2015. Programming was recorded from 06.00 to 00.00 hours (midnight), for a total of 432 h. Audience ratings were used to identify children’s peak viewing times.SettingNew Zealand.SubjectsThe three major free-to-air channels.ResultsThe majority of foods advertised (n 1807) were unhealthy; 68·5 % of food advertisements included at least one food not permitt

APA, Harvard, Vancouver, ISO, and other styles

46

Kelly, Bridget, Ben Smith, Lesley King, Victoria Flood, and Adrian Bauman. "Television food advertising to children: the extent and nature of exposure." Public Health Nutrition 10, no. 11 (2007): 1234–40. http://dx.doi.org/10.1017/s1368980007687126.

Full text

Abstract:

AbstractObjectiveTo describe the pattern and prevalence of food and drink advertisements to children on commercial television in Sydney, Australia, and compare these with advertising regulations set out in the Children's Television Standards and results from a similar study in 2002.DesignData were collected by recording television from 06.00 hours until 23.00 hours on all three commercial channels from Sunday 14 May 2006 to Saturday 20 May 2006 (357 h). The study analysed advertisements in two children's viewing periods, one as defined in the 2002 study and the other according to current stand

APA, Harvard, Vancouver, ISO, and other styles

47

Vergara-Leyton, Enrique, and Ana Vergara-del-Solar. "Representation of Childhood in Advertising Discourse. A Case Study of the Advertising Industry in Chile." Comunicar 19, no. 38 (2012): 167–74. http://dx.doi.org/10.3916/c38-2012-03-08.

Full text

Abstract:

This paper discusses the main characteristics of advertising discourse in relation to childhood and its engagement with children’s view of this stage of life, in line with «new social studies» and critical discourse analysis. This discussion seeks to complement the functionalist perspective of communication studies in the field of advertising content analysis by incorporating a discursive focus, taking into account contextual issues that may condition the interpretation of messages. Firstly, discourse analysis was used as a means of exploring social representations, identifying stereotypes emp

APA, Harvard, Vancouver, ISO, and other styles

48

Feijoo, Beatriz, and Maria Isabel Pavez. "Advertising in Children’s Audiovisual Content on YouTube." INTERIN 25, no. 1 (2019): 174–86. http://dx.doi.org/10.35168/1980-5276.utp.interin.2020.vol25.n1.pp174-186.

Full text

Abstract:

A publicidade no YouTube assumiu novas formas, onde o unboxing de brinquedos emergiu como um novo gênero. Usando uma abordagem de métodos mistos, realizamos análise visual e de conteúdo de 20 vídeos que foram encontrados aleatoriamente usando as palavras-chave de uma popular série do Disney Channel. As principais conclusões indicam que esse tipo de conteúdo é apresentado como curtas-metragens caseiros sem nenhuma intenção aparente de publicidade; no entanto, eles não são produzidos por usuários comuns ou sem intenções de colocação de produtos. Ademais, esses vídeos são vinculados de forma abra

APA, Harvard, Vancouver, ISO, and other styles

49

Preston, Chris. "Children's advertising: the ethics of economic socialisation." International Journal of Consumer Studies 28, no. 4 (2004): 364–70. http://dx.doi.org/10.1111/j.1470-6431.2004.00401.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Chan, Kara. "Hong Kong children's understanding of television advertising." Journal of Marketing Communications 6, no. 1 (2000): 37–52. http://dx.doi.org/10.1080/135272600345543.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!