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Relevant bibliographies by topics / Color advertisement / Dissertations / Theses

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Dissertations / Theses on the topic 'Color advertisement'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Alt, Melanie. "Emotional Responses to Color Associated with an Advertisement." Bowling Green State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1206377243.

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2

Tayebi, Shadi Sadat. "“The effectiveness of design elements like picture, text and color in aesthetic products advertisement” : (Comparing advertisement in two countries of Iran and Sweden)." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13200.

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This research analyzes the effectiveness of design elements like picture, text and color in aesthetic products advertisement; it compares advertisements in the two countries of Iran and Sweden. Dependent variables in this research are the opinion of Iranian and Swedish consumers and Independent variables are pictures (model, endorser, endorser age, endorser nationality and appeal), color (colorful and black &white) and text (typeface and text concept). Based on the causal research design, I analyze how a change in the design elements affects the opinion of consumers in Iran and Sweden abou

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3

Купрєєва, Я. С. "Кольорові рішення в рекламній комунікації". Thesis, Українська академія банківської справи Національного банку України, 2006. http://essuir.sumdu.edu.ua/handle/123456789/60486.

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Реклама – швидше за все, найдорожчий інструмент маркетингу. Вона збільшує ціну товару. Тому одні виробники мало користуються рекламними комунікаціями, а інші витрачають на рекламу більше мільярда доларів кожен рік. За 30-секундний рекламний ролик рекламодавець має заплатити більше 1 млн доларів, якщо він буде, скажімо, у перерві матчу на суперкубок з баскетболу, і не менше 400-600 тис., якщо такий показ буде перед грою чи після неї.

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4

Natividad, Beverly Romero. "Rendering whiteness visible in the Filipino culture through skin-whitening cosmetic advertisements." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2974.

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5

Weissglass, Keith. "Image manipulation in political advertisements how color and music influence viewer attitudes and emotions /." Diss., Connect to the thesis, 2005. http://hdl.handle.net/10066/1120.

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6

Wang, Tao. "Print Quality regarding Advertisements in the Nordic Heatset Printing Industry." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-108261.

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Accompanied by the fast development of technology and channels in the advertisement industry, many traditional incumbents felt pressure and were seeking ways to change or better their own position within the industry. The Nordic Association of Heatset Printer (NAHP), where this thesis was carried out, is largely associated with these traditional channels for advertising, such like newspapers, brochures and magazines. They are taking their initiative to prepare and face the challenge coming from new entrants within the advertising industry. I have identified that to fulfill the responsibilities

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7

Carollo, Olivia L. "Effectiveness of Warning Labels on Fashion Advertisements in Combating Body Dissatisfaction Among Women of Color." Thesis, Roosevelt University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3687622.

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<p> Media outlets perpetuate an ultra-thin feminine ideal which has been linked to body dissatisfaction among women (Lew, Mann, Myers, Taylor, & Bower, 2007). The present study focused on the inclusion of warning labels, similar to those in cigarette ads, on advertisements. Previous research indicates that these labels might have a protective factor for women's body satisfaction, but results are inconsistent (Slater, Tiggemann, Firth, & Hawkins, 2012; Tiggemann, Slater, Bury, Hawkins, & Firth, 2013). The purpose of this study was to resolve inconsistencies from past research and ex

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8

Castañeda, Julian E. "What Would You Buy? The Effect of Color and Font Size on Purchase Intention in Digital Advertisements." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2217.

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Business professionals have always been intrigued on how to increase purchases through advertisements. Digital advertisements are a new medium in which businesses can utilize to connect with consumers. In this study, participants (n = 126) were presented advertisements on a Qualtrics survey that manipulated color (warm and cool) and font size (large and small) across three product types (electronics, food, and automobiles) to examine the effects of Purchase Intention. There were no significant main effects or interactions of color and font size on Purchase Intention throughout each product typ

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9

Nordberg, Rickard. "Subliminal priming : Manipulation till att välja en specifik kulör på plastpåse." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24822.

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Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män. Två olika skyltar med olika kulörer placerades vid kassan. Det noterades om ku

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10

Bošková, Markéta. "Motivace a spokojenost zaměstnanců ve vybrané organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162727.

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The aim of the diploma thesis is to evaluate the motivation and satisfaction of employees in a selected company. The thesis is divided into two parts -- theoretical and practical. First, the thesis defines the theoretical concept of motivation and satisfaction and defines a projective method called Colour Association Technique (CAT) from the concept of Balance Management. The practical part of the thesis presents the company where the research was done. Further methodology of research is presented in this part. In the methodology of research a questionnaire survey was chosen. A questionnaire s

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11

Velková, Romana. "Psychologické aspekty reklamy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199786.

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The thesis deals with the topic of advertisement and advertising campaigns from the perspective of psychology. It firstly tries to explain the basic psychological concepts relating to advertisement. Then the thesis tries to describe the most common elements used in advertisement. These findings are applied in the practical part to a specific campaign with the purpose of creating hypotheses about impact of advertisement on customer. The aim of the practical part is using the results of the survey to assess validity of hypotheses.

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12

Lu, Yu Hsien, and 呂昱賢. "Research on Applying Advertisement to the Color Plan of Industrial Design Proposal." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jkser3.

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碩士<br>國立臺北科技大學<br>工業設計系創新設計碩士班<br>106<br>In response to the rise of Taiwans industries, specialized industries have gradually changed from OEM services to ODM and other brand designs; hence, brought about the rise of Taiwans industrial design industry. This has led to frequent design activities within the enterprise system or design agent companies. However, due to the technological changes in the industry and the advanced technology of the Internet, consumer behavior has not only relied on physical retail channels, but consumers have been able to understand the products through online adverti

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13

Pintassilgo, Ana Filipa de Almeida. "Complementary and analogous colors in mobile advertising: the impact of color on advertisement memory and attitude toward the ad." Master's thesis, 2019. http://hdl.handle.net/10362/68136.

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This research analyzes the influence of analogous and complementary colors in mobile advertising effectiveness. Previous research on the effect of color in advertising is often contradictory and does not investigate the influence of different color combinations. Furthermore, previous studies did not control product involvement: these research studies were conducted in low-involvement settings only. Two experimental studies (N-total = 180) revealed that advertisement memory is significantly higher for complementary colored advertising, while the attitude toward the ad is significantly higher fo

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14

Kao, Yuhuan, and 高于歡. "The influence of web site atmospherics on advertisement effect-color and music presentation- The incongruity viewpoint." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/04730859437710514038.

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碩士<br>中國文化大學<br>國際貿易學系<br>99<br>Many researches have demonstrated the effects of website advertising on con-sumers. However, so far, incongruity theory has not been applied to analyze the con-tribution of atmospherics like color and music to the advertising message. This research proposes that online tourism websites’ use of visual and musical atmospherics can positively influence advertising effectiveness. We use incongruity theory to explain this result. 　　This study conducted an experiment and recruited 242 sample participants. Our study incorporated experimentally designed color and music

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15

Cottini, Alice. "Brand controversy: an example based on United Colors of Benetton." Master's thesis, 2019. http://hdl.handle.net/10362/106938.

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This paper deeps dive in the concept of brand controversy. For this purpose, Ichose an Italianfashion brand,namelyUnited Colorsof Benetton.The aim is to find out to what extend a brand benefits from being perceived controversial.I used a convenience sample of 100 participants anddifferent adv. scenarios. Among other things, I tested the brand perception in relation to those scenarios. Based on the results, Iconcludethat one of the possible outcomesof a controversial brand is toenhance brand personalityand therefore buyers may be attracted from thebrandand buy its items.

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16

Morris, Angelica Noelle. "The effects of color blindness and racial identity on audience attitudes towards general market advertisements with non-white lead actors." Thesis, 2012. http://hdl.handle.net/2152/ETD-UT-2012-05-5883.

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Past research exploring the effects of audience racial identity on attitudes towards advertisements featuring models of various races has yielded inconsistent results. The purpose of this study is to address these inconsistencies by expanding the definitions and measurements of audience racial identity. The researcher proposes that feelings of color blindness and strength of racial identity have strong effects on attitudes towards general market ads with non-white lead actors. Following a review of relevant literature, hypotheses development is discussed, and is followed by an outline of the s

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17

White, Allison Elise Raven. "Complementary colors and consumer behavior: emotional affect, attitude, and purchase intention in the context of web banner advertisements." Master's thesis, 2018. http://hdl.handle.net/10362/52273.

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The purpose of this paper is to study how color contrast (complementary vs. analogous colors) affect individuals’ emotions and attitudes towards advertisements and purchase intention in the context of online web banner advertisements. Our study found that the complementary color pair of green and red elicited statistically higher levels of pleasure than all other color sets (yellow-violet complementary; orange, orange-red, orange-yellow analogous; and blue, blue-green, blue-violet analogous). Furthermore, the green and red complementary color set had more positive attitudes and higher pu

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