Log in

Relevant bibliographies by topics / Color advertisement / Journal articles

To see the other types of publications on this topic, follow the link: Color advertisement.

Journal articles on the topic 'Color advertisement'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Color advertisement.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Putu Eka Yoga Aditya Pratama and Putu Gede Budiartha. "Interpretation of Verbal and Visual Signs in the Converse Shoes Printed Advertisement." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 5, no. 1 (2025): 70–84. https://doi.org/10.36733/elysian.v5i1.10150.

Full text

Abstract:

Abstract This study, entitled "Analysis of Verbal and Visual Signs in Converse Shoe Advertisements," aims to identify and analyze the verbal and visual signs in Converse advertisements. The data was sourced from three printed Converse shoes advertisement found on Pinterest. The analysis is based on Saussure's (1983) and Barthes's (1976) semiotic theories, alongside Cerrato's (2012) theory on color analysis. The study employs a qualitative method, focusing on both image and text analysis. The analysis reveals three main findings: first, each advertisement contains verbal signs that can be analy

APA, Harvard, Vancouver, ISO, and other styles

2

Riska, Alvira, Ruly Adha, and Dedy Suheri. "A SEMIOTIC ANALYSIS IN WARDAH COSMETIC ADVERTISEMENT STRATEGY." Lingua 20, no. 2 (2024): 209–25. https://doi.org/10.34005/lingua.v20i2.4129.

Full text

Abstract:

Wardah Cosmetics, a leading halal cosmetics brand in Indonesia, has captivated audiences through its advertisements that extend beyond product promotion to convey a complex network of meanings and symbols. This study delves into the semiotic usage of color within Wardah's advertisements, exploring how color choices contribute to brand identity, resonate with Muslim consumers, and reflect Islamic values. Employing a descriptive qualitative approach, this study analyzes a selected Wardah advertisement using Barthes' semiotic theory. The advertisement is examined to identify prominent visual symb

APA, Harvard, Vancouver, ISO, and other styles

3

Ariyanto, Panji, Meida N. Afina, Abdul Ghoni, and Amanda Khusna. "CITRA PEREMPUAN DALAM IKLAN POLITIK PUAN "KEPAK SAYAP KEBHINEKAAN"." Academica : Journal of Multidisciplinary Studies 5, no. 2 (2021): 197–214. http://dx.doi.org/10.22515/academica.v5i2.4162.

Full text

Abstract:

In terms of quantity, women are rarely represented in political advertisements. In line with that, studies on how female figures are imaged in political advertisements are minimal. This study aims to provide an understanding of how women (Puan Maharani) are imaged in the political advertisement "Kepak Sayap Kebhinekaan" through the point of view of Roland Barthes' semiotic study. This study uses a qualitative approach by utilizing semiotic analysis. In the political advertisement "Kepak Sayap Kebhinekaan", women, in this case, Puan Maharani, are portrayed as having power as political leaders.

APA, Harvard, Vancouver, ISO, and other styles

4

Gusti Komang Oka Wardayuna, I., I. Nengah Sudipa, and Putu Ayu Asty Senja Pratiwi. "The Meanings of Signs in Victoria’s Secret Advertisement." ULIL ALBAB : Jurnal Ilmiah Multidisiplin 2, no. 6 (2023): 2488–500. https://doi.org/10.56799/jim.v2i6.1648.

Full text

Abstract:

This study is entitled The Meaning of Signs in Victoria’s Secret Advertisement. This study focuses on the analysis of verbal and visual signs in the poster available on the Victoria’s Secret website. It aims to identify the kind of signs implied in Victoria’s Secret advertisements and to analyze the meaning of the signs implied in Victoria’s Secret advertisements. This study used advertisements as primary data. This study applied the documentation method and note-taking technique in collecting data. This study used qualitative methods and the data was analyzed descriptively. The result of this

APA, Harvard, Vancouver, ISO, and other styles

5

Fakhradyan, Dovan. "The Study of Consumer Preferences and Advertising Effectiveness Analysis Towards Studio Hikari Instagram Story Video Ads." Jurnal Ilmu Sosial Politik dan Humaniora 4, no. 1 (2021): 10–18. http://dx.doi.org/10.36624/jisora.v4i1.83.

Full text

Abstract:

Currently, one of the fastest-growing platforms for advertisement is Instagram stories. With this relatively new format, Studio Hikari is having difficulties in developing an effective advertisement for its Instagram stories. This research aims to understand factors that influence viewer preferences toward Instagram stories advertisement, assess the Instagram story advertising effectiveness, and give recommendations to Studio Hikari regarding their upcoming advertisement in an Instagram story. This study was conducted with an online survey method, to test the advertising preferences and effect

APA, Harvard, Vancouver, ISO, and other styles

6

Fakhradyan, Dovan. "The Study of Consumer Preferences and Advertising Effectiveness Analysis Towards Studio Hikari Instagram Story Video Ads." Jurnal Ilmu Sosial Politik dan Humaniora 4, no. 1 (2021): 10–18. http://dx.doi.org/10.36624/jisora.v4i1.50.

Full text

Abstract:

Currently, one of the fastest-growing platforms for advertisement is Instagram stories. With this relatively new format, Studio Hikari is having difficulties in developing an effective advertisement for its Instagram stories. This research aims to understand factors that influence viewer preferences toward Instagram stories advertisement, assess the Instagram story advertising effectiveness, and give recommendations to Studio Hikari regarding their upcoming advertisement in an Instagram story. This study was conducted with an online survey method, to test the advertising preferences and effect

APA, Harvard, Vancouver, ISO, and other styles

7

Septiani, Resty Maudina. "STANDARDIZING BEAUTY THROUGH ADVERTISING: A CRITICAL DISCOURSE ANALYSIS OF GARNIER LIGHT COMPLETE SERUM CREAM – CHELSEA ISLAN EDITION." Language Literacy: Journal of Linguistics, Literature, and Language Teaching 9, no. 1 (2025): 304–16. https://doi.org/10.30743/ll.v9i1.11104.

Full text

Abstract:

Garnier is one of the most famous international beauty products among women in Indonesia. Founded in France, Garnier is specialized in beauty products such as hair care, skincare, and hair color products. Among all the skincare products, Garnier Light Complete Serum Cream is one of the top sales in Indonesia. This paper is intended to analyze beauty product advertisements from Critical Discourse Analysis (CDA) perspective. This study applied qualitative research by using purposive sampling. Garnier’s advertisement does not only convince customers to buy their products but also plant their stan

APA, Harvard, Vancouver, ISO, and other styles

8

Pratami, Nadya, Devi Santika, and Verayanti Utami. "Semiotic Analysis in Downy Collection Advertisement." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 2, no. 2 (2022): 23–34. http://dx.doi.org/10.36733/elysian.v2i2.3580.

Full text

Abstract:

In an advertisement there must be some verbal and visual signs are used. The signs also have certain meaning to deliver the message of the product or service.The study was conducted by observation method in order to obtain detail information. The method that used in analyzing this study is descriptive qualitative method. The analysis used the theory proposed by Saussure (1983:65) to analyze and described verbal and visual signs and to analyze the meaning of verbal and visual signs of the advertisements used theory from Barthes (1967) about the denotative and connotative meaning supported by th

APA, Harvard, Vancouver, ISO, and other styles

9

Kamboda, Cici Frilly, Nonny Basalama, and Abid . "Examining the Utilization of Multimodal Resources in Avoskin Advertising Campaigns." International Journal of Research and Review 10, no. 7 (2023): 335–49. http://dx.doi.org/10.52403/ijrr.20230746.

Full text

Abstract:

The use of language is not only for communication, but also delivering message, expressing emotion, informing each other, and even persuading others. People use different modes of signs for meaning-making, a term referring to multimodality. Multimodal discusses different ways of communication such as verbal, color, gesture, sound, and other resources. The used of multimodal aims to persuade people, and this kind of persuasive is used in Avoskin advertisement to change the viewer into their costumer. Accordingly, this study focused on the persuasive languages used systemic functional linguistic

APA, Harvard, Vancouver, ISO, and other styles

10

Dhar, Ratna Sarkar. "Products and Services of the Products to the Potential Consumers of the Hindu." International Journal of Research in Engineering, Science and Management 3, no. 9 (2020): 38–43. http://dx.doi.org/10.47607/ijresm.2020.282.

Full text

Abstract:

A notable feature of the print media, in recent years, has been the greater availability of color printing in periodicals as well as few newspaper. Among the periodicals referred to above 68 out of the 105 accepted advertisement in color. Rates for advertisement in color were double that of black and white as rates, or even higher. Two other developments of interests in magazine advertisements were the use of bleed both in color and black and white and double page spreads. These indicate that a competitive era has already set-in advertising in print media. Increased rated to the face of static

APA, Harvard, Vancouver, ISO, and other styles

11

Sari, Ni Kadek Purnama, Ni Wayan Suastini, and I. Wayan Juniartha. "Hidden messages in pinterest’s public health advertisements: a semiotic analysis." Journal of Language and Applied Linguistics 3, no. 1 (2022): 63–73. http://dx.doi.org/10.22334/traverse.v3i1.56.

Full text

Abstract:

Advertisements are the media that used to promote a product, brand or service to a viewership to attract interest. The advertisement that used in this study is public health advertisement that can be found in Pinterest. Public health advertisement is aimed to provide information to the people about the idea of healthy life that would be benificial for society. Furthermore, this study combines verbal and nonverbal sign in order to give a certain effect to the advertisement. This study is aimed to describe the hidden messages that can be found in Pinterest’s public health advertisements. This st

APA, Harvard, Vancouver, ISO, and other styles

12

Liu, Enxi. "39 STUDY ON THE EFFECT OF ADVERTISEMENT DESIGN INCORPORATING COLOR PSYCHOLOGY ON CONSUMER ANXIETY." Schizophrenia Bulletin 51, Supplement_1 (2025): S21. https://doi.org/10.1093/schbul/sbaf007.039.

Full text

Abstract:

Abstract Background The basic principles of color psychology show that different colors can trigger specific emotions, behaviors and reactions. For example, warm colors are associated with energy, passion and warmth, evoking feelings of excitement and intensity; Cool colors, on the other hand, are calming and are often associated with serenity, peace and relaxation. The advertisement design integrating color psychology can alleviate consumers’ anxiety to a certain extent by influencing consumers’ emotional response. Individual emotions are affected by their own environment and subjective feeli

APA, Harvard, Vancouver, ISO, and other styles

13

Hostiani, Kadek Lilis, I. Komang Sulatra, and Gusti Bagus Wahyu Nugraha. "Analysis of verbal and non verbal signs in global warming advertisements created by redbubble." Journal of Language and Applied Linguistics 3, no. 2 (2022): 315–23. http://dx.doi.org/10.22334/traverse.v3i2.164.

Full text

Abstract:

Global warming advertisements are used to invite people to save the earth by reducing the use of plastic, planting trees, etc. that may cause global warming. Verbal and nonverbal communication tools that are used by humans to interact, whether through messages, sounds, pictures, and gestures. This study aims to find out the verbal and non-verbal signs used in global warming advertisements and to analyze the meaning of those signs. The data were taken from the redbubble website on Pinterest. The data were collected by observation method. The analysis was done by the descriptive qualitative meth

APA, Harvard, Vancouver, ISO, and other styles

14

Supriyono, Nanda Meg Ryan Puspitasari, Marcelina Pulcheria Larasati, and Arafah Prasmato. "The Portrayal of Feminine Touch in Y.O.U Beauty Indonesia and Philippines Advertisements." Lingua : Journal of Linguistics and Language 2, no. 1 (2024): 51–61. https://doi.org/10.61978/lingua.v2i1.456.

Full text

Abstract:

This research aims to analyze the portrayal of feminine touch in the skin care advertisement Y.O.U Beauty with a case study in two countries, Indonesia and Philippines by using Erving Goffman’s theory on gender advertisement. The sample is taken from four posts under Y.O.U Beauty official Instagram account. The method that is used in this research is descriptive qualitative and the data are analyzed using content analysis to provide a detailed and systematic examination of the contents of the advertisements. The result shows that there are three key aspects including the connection between mod

APA, Harvard, Vancouver, ISO, and other styles

15

Jaya, Ketut Putra, and I. Made Perdana Skolastika. "An Analysis of Verbal and Non-Verbal Signs Advertisement in Bali." Journal of Business on Hospitality and Tourism 10, no. 1 (2024): 326. http://dx.doi.org/10.22334/jbhost.v10i1.475.

Full text

Abstract:

An advertisement is an announcement or news about a product, event or job to convince people to be interested. Verbal and nonverbal are communication tools that humans use to interact, whether through messages, images, and gestures. This study aimed to analyze the verbal and non-verbal signs used in tourism advertisements and explore the meanings of these signs. Travel advertisements are intended to promote tourist attractions or destinations to travelers who are about to take a trip to Bali. The data comes from the Instagram account of Bali 2 Tour. The data was obtained by a qualitative metho

APA, Harvard, Vancouver, ISO, and other styles

16

Sjaerodji, Yuda Suryasa, and Desi Indrawati. "SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT." Lire Journal (Journal of Linguistics and Literature) 6, no. 1 (2022): 1–18. http://dx.doi.org/10.33019/lire.v6i1.136.

Full text

Abstract:

Nowadays, the format of digital technology allows advertisers to include virtual advertisements such as brand names and logos into YouTube channels. Additionally, those parts have become a marketing strategy technique through advertising. This research aims to analyze the semiotic typography components of Apple's virtual advertisement on YouTube and to find out the meanings constructed on Apple's virtual advertisement. This research was conducted qualitatively to analyze the semiotic typography components and the meanings constructed in Apple's virtual advertisement on YouTube Apple Channel, I

APA, Harvard, Vancouver, ISO, and other styles

17

Wiyanti, Ni Luh Gede Elsa, Desak Putu Eka Pratiwi, and I. Dewa Ayu Devi Maharani Santika. "Bali Travel Package Advertisements: The Analysis of Verbal and Visual Signs." Journal of Business on Hospitality and Tourism 7, no. 1 (2021): 196. http://dx.doi.org/10.22334/jbhost.v7i1.261.

Full text

Abstract:

Advertisement is "an announcement or news online, or in a newspaper, on television, or on a poster about something such as a product, event, or job to persuade and encourage people to be interested in the goods or services offered". Verbal and nonverbal are communication tools that humans use to interact, whether it's through messages, sounds, pictures, and gestures. . This study aims to analyse the verbal and non-verbal signs used in travel advertisements and to find out the meaning of those signs. Travel advertisements aim to promote tourist attractions or destinations to tourists who are go

APA, Harvard, Vancouver, ISO, and other styles

18

Ramdani, Muhamad Abdilah, and Prawira Fajarindra Belgiawan. "Designing Instagram Advertisement Content." Contemporary Management Research 19, no. 1 (2023): 1–26. http://dx.doi.org/10.7903/cmr.23023.

Full text

Abstract:

Technology advancement has changed shopping activities from offline to online (O2O). Businesses must take advantage of digital technology to market their products by creating attractive visual advertising to acquire their consumers. This study empirically investigates purchase behavior and evaluation of Instagram content ads from the visual elements of advertising (color, product image, design, and typography). A total of 496 online consumers participated in the survey. The findings further show that, except for color, all visual elements of advertising directly affect consumer attitude. Our r

APA, Harvard, Vancouver, ISO, and other styles

19

Listyawati, Desak Ayu Chandra, I. Dewa Ayu Devi Maharani Santika, and Ni Wayan Suastini. "Analysis of visual signs found in vaseline advertisements." Journal of Language and Applied Linguistics 3, no. 2 (2022): 228–43. http://dx.doi.org/10.22334/traverse.v3i2.155.

Full text

Abstract:

In general, the visual signs have meaning to deliver the messages about the product or service that is advertised to society. This study aims to find out the visual signs and analyze the meanings in Vaseline brand advertisements. To collect the data this study used observation methods. The source of the data was taken from www.vaseline.com website in the form of six body lotion products with various variants. In analyzing the data this study used theory from Saussure (1983: 67) to find out the visual signs in the advertisement, the second theory from Barthes (1961-1974) to analyze the meanings

APA, Harvard, Vancouver, ISO, and other styles

20

Kurniawan, Agung Budi, and Sri Wulandari. "Constructing Engagement Method of Attracting Viewers Attention to Digital Advertisement." Nyimak: Journal of Communication 7, no. 2 (2023): 189. http://dx.doi.org/10.31000/nyimak.v7i2.8317.

Full text

Abstract:

This research analyzed engagement methods of five Instagram digital advertisements by using an instrument including content, types of advertisement, human and non-human figures, color involvement, size, and written text by using content analysis. Combining the main product with supporting materials, presenting product ingredients, and price information is the main finding of the content. Findings of four main advertisement types includes informing, entertaining, persuading, and encouraging viewers to be critical thinkers. The involvement of human and non-human beings is recommended to be appli

APA, Harvard, Vancouver, ISO, and other styles

21

Petrina, Ignacia. "Natural White Pinkish Fairness Advertisement." K@ta Kita 7, no. 1 (2019): 56–63. http://dx.doi.org/10.9744/katakita.7.1.56-63.

Full text

Abstract:

This study observes the perceived meanings towards perceived meanings stated by people with different skin colors towards a skin whitening product advertisement. The subjects for this research are people with dark and fair skin. The writer used the theory of perceived meaning, semiosis, representation, interpretation, and light-skinned beauty in Indonesia to analyze the perceived meanings. The study used descriptive qualitative approach to reveal the perceived meanings of the respondents in a systematic way. From this study, it was found that skin color was one of the factors that affects the

APA, Harvard, Vancouver, ISO, and other styles

22

Ni Nyoman Sayun Trinadi, Desak Putu Eka Pratiwi, and I Made Perdana Skolastika. "Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You”." Austronesian: Journal of Language Science & Literature 1, no. 1 (2022): 38–46. http://dx.doi.org/10.59011/austronesian.1.1.2022.38-46.

Full text

Abstract:

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the

APA, Harvard, Vancouver, ISO, and other styles

23

Fan, Wen, Jing Zeng, Qiaoqiang Gan, et al. "Iridescence-controlled and flexibly tunable retroreflective structural color film for smart displays." Science Advances 5, no. 8 (2019): eaaw8755. http://dx.doi.org/10.1126/sciadv.aaw8755.

Full text

Abstract:

Structural color materials, which use nano- or microstructures to reflect specific wavelengths of ambient white light, have drawn much attention owing to their wide applications ranging from optoelectronics, coatings, to energy-efficient reflective displays. Although various structural color materials based on specular or diffuse reflection have been demonstrated, neither efficient retroreflective structural colors nor iridescent and non-iridescent colors to different observers simultaneously were reported by existing artificial or natural structural color materials. Here, we show that by part

APA, Harvard, Vancouver, ISO, and other styles

24

Rohmiatika, Hermia. "Hegemoni Budaya Warna Kulit Wanita Korea Sebagai Standar Kecantikan Wanita Indonesia." Prosiding Seminar Nasional Komunikasi, Administrasi Negara dan Hukum 1, no. 1 (2023): 421–26. http://dx.doi.org/10.30656/senaskah.v1i1.245.

Full text

Abstract:

Beauty possessed by women is no longer a relative thing but has become universal along with the rapid development of information technology today. Certain standards of beauty have been set by people who have power over others. This study was made with the aim of knowing the cultural hegemony of Korean women's skin color as the standard of Indonesian women's beauty contained in Scarlett's "Reveal Your Beauty" advertisement. Researchers used qualitative research methods by making observations as a data collection technique. The results show that the Scarlett advertisement starring the Korean Gir

APA, Harvard, Vancouver, ISO, and other styles

25

Evtugova, Nataliya N., and Elena V. Novikova. "Pragmatic Features of English Ecological Advertisement." Current Issues in Philology and Pedagogical Linguistics, no. 3 (September 25, 2023): 65–75. http://dx.doi.org/10.29025/2079-6021-2023-3-65-75.

Full text

Abstract:

This article is devoted to the study of English ecological advertisement within the cognitive and discursive paradigm. The relevance of the study is due to the close attention of the whole world to environmental problems and the search for their solutions through the formation of the ecological consciousness of the population. One of the ways to influence the behavior of society is social advertising. The purpose of the article is to identify ways to implement the pragmatic setting of the English ecological advertisement texts. The article was carried out within the framework of an interdiscip

APA, Harvard, Vancouver, ISO, and other styles

26

Ayu Meriandari, Ni Rai, Komang Dian Puspita Candra, and I. Putu Andri Permana. "CONNOTATIVE MEANING OF VERBAL AND VISUAL SIGNS IN WHAT CAN’T MILK DO? ADVERTISEMENT." TANDA: Jurnal Kajian Budaya, Bahasa dan Sastra (e-ISSN: 2797-0477) 2, no. 03 (2022): 27–35. http://dx.doi.org/10.69957/tanda.v2i03.322.

Full text

Abstract:

This research is entitled Connotative meaning of verbal and visual sign in “What Can’t Milk Do?” Advertisement. This study is conducted with the aims to analysed the connotative meaning of verbal and visual signs contain in “What Can’t Milk Do?” advertisement. Verbal and visual communication tools that are used by human to interact, whether through messages, sounds, pictures, and gestures. The data were taken from the YouTube platform. The data were collected by observation method. The analysis was done by the descriptive qualitative method. The study started by analysing verbal and visual sig

APA, Harvard, Vancouver, ISO, and other styles

27

Hidayat, Didin Nuruddin, Abrizal A, and Alex A. "A Multimodal Discourse Analysis of the Interpersonal Meaning of a Television Advertisement in Indonesia." IJEE (Indonesian Journal of English Education) 5, no. 2 (2019): 119–26. http://dx.doi.org/10.15408/ijee.v5i2.11188.

Full text

Abstract:

ABSTRACTThis article attempts to investigate and explore the interpersonal meaning of YOU C1000 on Indonesian television advertisements. This study was conducted qualitatively using case study to check how different semiotic and modes such as music, sound, speech, color, action, and image work together to build the interpersonal meaning. This study discusses the interpersonal meaning in speech and music, interpersonal meaning in movement and interpersonal meaning in image and color. The study aimed to give some contributions to social semiotics studies, television, or video advertisement. YOU

APA, Harvard, Vancouver, ISO, and other styles

28

King, Jessica L., Allison Lazard, Beth A. Reboussin, et al. "Optimizing Warnings on E-Cigarette Advertisements." Nicotine & Tobacco Research 22, no. 5 (2019): 630–37. http://dx.doi.org/10.1093/ntr/ntz091.

Full text

Abstract:

Abstract Introduction We examined the effect of visual optimizations on warning text recall. Methods We used Amazon’s Mechanical Turk to recruit 1854 young adult (18–34 years) electronic cigarette (e-cigarette) users or susceptible nonusers. We conducted a between-subjects 3 × 2 × 2 experiment to examine the influence of color (black text on white background [BW] vs. black on yellow [BY] vs. yellow on black [YB]), shape (rectangle vs. novel), and signal word (presence vs. absence of the word “warning”). We randomized participants to view one of 12 warnings on a fictional e-cigarette advertisem

APA, Harvard, Vancouver, ISO, and other styles

29

Kaltenbaugh, Lance P., Janel C. Molnar, Wesley N. Bonadio, and Brittany L. Dorsey. "A Study on Restroom Advertising and Its Effect on Awareness of Campus Recreation Programs." Recreational Sports Journal 35, no. 1 (2011): 3–11. http://dx.doi.org/10.1123/rsj.35.1.3.

Full text

Abstract:

The primary purpose of this study was to investigate what effect restroom advertising has on program awareness within a campus recreation department. Participants consisted of 217 students, faculty, and staff from a four-year private university, located in the Midwestern portion of the United States. This preliminary study found that the impact of restroom advertising to improve awareness of campus recreation programs was significantly high. Results showed that locating advertisements in the restroom, using a graphic to represent an advertised program, and selecting a specific color for the ad

APA, Harvard, Vancouver, ISO, and other styles

30

Situmorang, Haidah, Juliva Banjarnahor, Lidia Daeli, Tantri Aurelia Gulo, and Rina Octavia Simarmata. "Verbal And Visual Signs In Scarlett’s Advertisement Get Ready To Meet Song Joong Ki’s New Love." Journal of English Language Teaching, Literatures, Applied Linguistic (JELTLAL) 3, no. 1 (2025): 25–31. https://doi.org/10.69820/jeltlal.v3i1.335.

Full text

Abstract:

This research is entitled An Analysis of Verbal and Visual Signs in Scarlett’s Advertisement “Get ready to meet Song Joong Ki’s new love”. The purpose of this study is to analyze the verbal and visual signs found in the advertisement and to uncover the meanings behind those signs. This research applies Roland Barthes’ semiotic theory (1957), which consists of three levels of signification: denotation, connotation, and myth. The method used in this research is descriptive qualitative. The data were collected from the official Scarlett advertisement featuring Song Joong Ki, which was published o

APA, Harvard, Vancouver, ISO, and other styles

31

Hajiyeva, A. "The Current Situation of the Language of Advertising in Azerbaijan: The Role and Impact of Advertising." Bulletin of Science and Practice, no. 3 (March 15, 2023): 488–92. http://dx.doi.org/10.33619/2414-2948/88/67.

Full text

Abstract:

Advertisements, with their palette, color, attractiveness and, of course, errors, enter our homes through television, radio, mobile phone, wall paintings, billboards, various objects placed on the streets, web banners, web pop-ups, sky writings using small planes, seats at bus stops, human billboards, magazines, newspapers, dining tables behind seats in flights, taxi doors, musical stage performances, subway platforms and trains, labels on fruits in supermarkets, supermarket vouchers or various other means. The development of Azerbaijan's economy has significantly increased the role of adverti

APA, Harvard, Vancouver, ISO, and other styles

32

Shamshad, Sara. "A Cross Cultural Perspective: Comparative Analysis of UK & Pakistani Advertisements." University of Chitral Journal of Linguistics and Literature 6, no. I (2022): 44–66. http://dx.doi.org/10.33195/jll.v6ii.304.

Full text

Abstract:

The UK ads are highlighting their own culture whereas in Pakistani advertisements although local culture is dominating yet still there is an assimilation of dominating culture, i.e. west. The reason is quite obvious that eastern advertisement companies are attracted towards strong economic conditions. That’s why in Pakistani advertisements there is a use of English words whereas no western or UK ad is using even a single word of Urdu. This is not the case of language only but also the dresses of Pakistani models are affected by west culture. The female models are wearing pant shirts and frocks

APA, Harvard, Vancouver, ISO, and other styles

33

Torto, Richard T. "Aristotelian Rhetorical Theory as a Framework for Analyzing Advertising Texts in the Print Media in Ghana." Theory and Practice in Language Studies 10, no. 3 (2020): 269. http://dx.doi.org/10.17507/tpls.1003.02.

Full text

Abstract:

Advertisements are fashioned in diverse forms, but in most of them, language is absolutely essential. Although visual images, graphic and color designs and other techniques constitute aspects of print advertising, it is the language of the advertisement that enables consumers to identify a product and remember it. Indeed, language has a powerful influence on readers and their behavioral patterns. The English Language is employed in the print media in Ghana as a means of communicating information about goods and services with the goal of persuading the consuming public to take purchasing decisi

APA, Harvard, Vancouver, ISO, and other styles

34

Khairunnisa, Iswahyu Pranawukir, Moh Syamsul Arifin, Ansir Launtu, and Yanti Setianti. "Analisis Daya Tarik Iklan Shopee Flash Sale 10:10 Special Super Brand Day." Jurnal Indonesia : Manajemen Informatika dan Komunikasi 6, no. 1 (2025): 742–49. https://doi.org/10.35870/jimik.v6i1.1311.

Full text

Abstract:

This study analyzes the appeal in Shopee's Flash Sale 10:10 Special Super Brand Day advertisement. The advertisement employs a combination of bright visual elements and compelling narratives to attract consumer attention and drive purchase behavior. Through a qualitative approach, the research explores how these elements contribute to the effectiveness of the advertisement, including their impact on consumer psychology, such as the phenomenon of Fear of Missing Out (FOMO). The findings indicate that the use of color, interactive design, and influencer engagement significantly enhance consumer

APA, Harvard, Vancouver, ISO, and other styles

35

Nasruddin, Merlina Fatimah. "Focal Point on Billboard Juicenation." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 745–52. http://dx.doi.org/10.34010/icobest.v1i.238.

Full text

Abstract:

Juicenation is a commercial products of electric liquid vaporizer that carries the theme and taste of fruit in its commercial advertisements. One of them appeared on Billboard on Jalan Terusan Jakarta, Bandung city. The purpose of this study is to identify the focal point element in the visualization of the Juicenation Billboard advertisement as the element that most attracts the audience's eye. This research method uses a quantitative approach by distributing questionnaires to a number of respondents to identified which elements that attractive the most. There is an arrow shape element that r

APA, Harvard, Vancouver, ISO, and other styles

36

Listiani, Eva, Muhammad Hafiz Kurniawan, and Dadang Sudana. "A semiotic study on lipstick L’oreal Paris product poster advertisement." LITERA 22, no. 1 (2023): 54–65. http://dx.doi.org/10.21831/ltr.v22i1.51715.

Full text

Abstract:

Beauty products advertisements concern the scholars because they use the term women empowerment only to increase their profit without caring what happen to women struggle to defend their own rights in society. The third-wave feminism which more closely to define the beauty in diversity make scholars worried that this will misinterpret to prioritize male gaze rather than women empowerment. For this reason, this research aims to investigate the stereotype of women and how women empowerment were presented in L’Oreal Paris lipstick products advertised instagram. This research applies socio-pragmat

APA, Harvard, Vancouver, ISO, and other styles

37

Suwitri, Ni Luh Nita, I. Dewa Ayu Devi Maharani Santika, and Desak Putu Eka Pratiwi. "An analysis of semiotic found in the selected skincare advertisement." Journal of Language and Applied Linguistics 2, no. 2 (2021): 217–27. http://dx.doi.org/10.22334/traverse.v2i2.48.

Full text

Abstract:

Advertisement is a media that use to promote a product or service for the public. In the advertisement there are signs.. This study concern to analyze the verbal and non-verbal signs found in the skincare advertisement. There two aims of this study such as: (1) to find out the verbal and non-verbal signs in the skincare advertisement, (2) to analyze the meaning of verbal and non-verbal signs of the skincare advertisement. This study use descriptive qualitative method. The data were analyzed based on theory proposed by Barthes (1964) about the signifier and signified and about the meaning. The

APA, Harvard, Vancouver, ISO, and other styles

38

Wicaksono, Sony. "ANALISIS SEMIOTIK TERHADAP IKLAN SAMPOERNA A MILD HIJAU EDISI DATENG KONDANGAN." Jurnal Audience 1, no. 1 (2018): 45–57. http://dx.doi.org/10.33633/ja.v1i1.2683.

Full text

Abstract:

AbstrakIklan adalah sarana komunikasi persuasif yang bertujuan mempengaruhi masyarakat untuk menggunakan jasaatau barang. Oleh karenanya, diperlukan sebuah iklan efektif untuk mampu meyakinkan dan mempersuasikhalayak. Peneliti memfokuskan pada iklan rokok Sampoerna A Mild Hijau karena merupakan salah satu produkyang terkenal dan terkemuka di Indonesia. Dalam iklan Sampoerna A Mild Hijau edisi Dateng Kondangan,terdapat beberapa simbol atau tanda yang disampaikan secara tersirat melalui teks, audio, maupun visualyang didalamnya sebenarnya melibatkan brand atau kompetitor lain. Tujuan dari peneli

APA, Harvard, Vancouver, ISO, and other styles

39

Huang, Xin. "Selling Points and Promotional Strategies in Advertising: A Multimodal Discourse Analysis of a Burger King’s Print Advertisement." Learning & Education 9, no. 2 (2020): 136. http://dx.doi.org/10.18282/l-e.v9i2.1427.

Full text

Abstract:

Gone were the days when communication among people can only be achieved by language, the popularization of computers and the soaring development of multimedia technology have brought tremendous changes to the way people communicate with each other. There is little doubt that language is the most important, but never the only, means by which we communicate and create meaning (Han, 2015, p. 415), resources for representing meaning like sound, image, color, motion and other non-verbal communication approaches are significant as well. While most of the studies prefer a content analysis way to find

APA, Harvard, Vancouver, ISO, and other styles

40

Teixeira, Bernardo Franco da Veiga, and Ariovaldo Antonio Giaretta. "Rediscovery of Dendropsophus tintinnabulum (Anura: Hylidae) in the upper Rio Negro Drainage (Amazonas, Brazil), with a description of its advertisement call and external morphology." Phyllomedusa: Journal of Herpetology 15, no. 2 (2016): 119. http://dx.doi.org/10.11606/issn.2316-9079.v15i2p119-126.

Full text

Abstract:

Dendropsophus tintinnabulum is one of six species of the genus unassigned to any group. Voucher specimens and recordings of this taxon obtained during field work in the municipality of São Gabriel da Cachoeira and elsewhere in the district of Cucuí in Amazonas state, Brazil, permit a description of the advertisement call and external morphological features. Based on overall similarities in size, dorsal color, body shape, advertisement call, and preliminary genomic results, D. tintinnabulum is tentatively assigned to the D. microcephalus Group

APA, Harvard, Vancouver, ISO, and other styles

41

Erna Pranata Putri. "THE SEMIOTIC ANALYSIS OF GALAXY X BTS: THE STRANGE TAYLOR SHOP ADVERTISEMENT." Jurnal Sosial Humaniora dan Pendidikan 3, no. 2 (2024): 28–35. http://dx.doi.org/10.56127/jushpen.v3i2.1560.

Full text

Abstract:

The main purpose of advertising is to market a product or service so that consumers are influenced to buy the product or service. The advertisement itself in its creation requires high creativity so that it looks attractive. In the advertisement, there are verbal and non-verbal messages. The verbal and non-verbal messages contained in this advertisement can be analyzed using semiotic studies. The object of this study is the Samsung Galaxy x BTS: The Strange Tailor Shop advertisement which is aired on Samsung's Youtube channel. This study used the theory of Charles Sanders Pierce by classifying

APA, Harvard, Vancouver, ISO, and other styles

42

SILVA-FILHO, IVAN S. N., and FLORA A. JUNCÁ. "Evidence of full species status of the neotropical leaf-frog Phyllomedusa burmeisteri bahiana (A. Lutz, 1925) (Amphibia, Anura, Hylidae)." Zootaxa 1113, no. 1 (2006): 51. http://dx.doi.org/10.11646/zootaxa.1113.1.5.

Full text

Abstract:

The full species status of Phyllomedusa burmeisteri bahiana was investigated based on tadpoles and vocalizations characteristics. We found distinct characteristics between the tadpoles and advertisement and territorial calls of the former and that of Phyllomedusa burmeisteri burmeisteri. The main tadpole differences are related with a skin projection protecting the spiracle, origin of dorsal fin, morphology of ventral fin and distribution of papillae on the oral disc. The advertisement call and territorial call of Phyllomedusa b. bahiana were different from the P. b. burmeisteri calls especial

APA, Harvard, Vancouver, ISO, and other styles

43

Chandra, Tjiang Jennifer, and Liliek Soelistyo. "The Value of Liberal Feminism in “Sì” Giorgio Armani Perfume Line Advertisement." k@ta kita 11, no. 2 (2023): 294–300. http://dx.doi.org/10.9744/katakita.11.2.294-300.

Full text

Abstract:

This study aims to find out how verbal communication and visual signs in the "Sì" Giorgio Armani Perfume Line Advertisement reflect the value of liberal feminism. In conducting the study, I used Danesi's theory of Signs in semiotics (2004). This study was done using a qualitative approach in which I transcribed both the song lyrics and the narration that appeared in the video. I also captured the scene of the video to analyze the visual sign aspects. For this study, I analyzed the visual sign through the actress's body language, facial expression, and the color that often appeared in the video

APA, Harvard, Vancouver, ISO, and other styles

44

Raisa Qisthy Hermawan Putri and Santi Indra Astuti. "Komodifikasi Kecantikan Warna Kulit." Bandung Conference Series: Public Relations 3, no. 2 (2023): 863–70. http://dx.doi.org/10.29313/bcspr.v3i2.9358.

Full text

Abstract:

Abstract. Advertising is one of the means of conveying information/messages. In its dissemination, advertisements do various ways to be attractive to the audience, many advertisements raise feminism in order to attract audience interest in the products being marketed. One of the advertisements that can be studied regarding this issue is Citra's 2022 edition of ‘Ragam Cantik Indonesia Citra’. In contrast to the existing beauty standards in Indonesia, in some scenes in the advertisement, it shows the depiction of women who have diversity in the interpretation of a woman's beauty. This is in line

APA, Harvard, Vancouver, ISO, and other styles

45

Gandhi, Al Mutia. "SEMIOTICS ANALYSIS OF RUANGGURU ADVERTISING IN TELEVISION MEDIA." Metacommunication: Journal of Communication Studies 5, no. 2 (2020): 104. http://dx.doi.org/10.20527/mc.v5i2.8869.

Full text

Abstract:

RuangGuru is one of the most successful startups in Indonesia, which is engaged in online tutoring. The application user has reached up to 15 million students. This achievement is the result of the advertisements that often appear on television media, especially during new school academic year or new semester. This study examines advertisements on television media less than 30 seconds to attract customers. This study uses semiotic to analyze television ads for the product. The research method uses an interpretive descriptive approach to analyze the signs used in advertisements. The data resour

APA, Harvard, Vancouver, ISO, and other styles

46

SIMÕES, PEDRO IVO, ALBERTINA P. LIMA, and IZENI PIRES FARIAS. "The description of a cryptic species related to the pan-Amazonian frog Allobates femoralis (Boulenger 1883) (Anura: Aromobatidae)." Zootaxa 2406, no. 1 (2010): 1. http://dx.doi.org/10.11646/zootaxa.2406.1.1.

Full text

Abstract:

We describe a new species of litter frog from western Brazilian Amazon previously referred to as Allobates femoralis (Boulenger 1883). The new species is allopatric to A. femoralis and its known occurrence is restricted to terra-firme forests on the left bank of the upper Madeira River and southeastern State of Acre. This species is distinguished from A. femoralis and from other species in the A. femoralis group by presenting two-note advertisement calls and conspicuous reddish-orange color on ventral surfaces of hind limbs and posterior abdomen. Phylogenetic analyses based on a fragment of th

APA, Harvard, Vancouver, ISO, and other styles

47

Gusti Agung, Ayu Trisna Dewi, Ni Wayan Suastini, and I. Wayan Juniartha. "Uncovering Hidden Meaning in IKEA Advertisement “Home is a Different World”: A Semiotic Analysis." Yavana Bhasha : Journal of English Language Education 5, no. 2 (2022): 156–64. http://dx.doi.org/10.25078/yb.v5i2.776.

Full text

Abstract:

ABSTRACT Advertisement has a function to create brand awareness, products, services and ideas, that can convince customers if the company’s services or products ideas are best to buy. The IKEA advertisement aims to provide information to the people about how to make furniture with good function and design affordable for everyone. Furthermore, this study combines verbal and visual signs to give the advertisement a certain effect. This study is aimed to describe the hidden meaning that can be found in IKEA advertisement “Home is a Different World”. This study uses Semiotics theory by Sauss

APA, Harvard, Vancouver, ISO, and other styles

48

BERNAL, MANUEL HERNANDO, VICTOR FABIO LUNA-MORA, OSCAR GALLEGO, and ALONSO QUEVEDO. "A new species of poison frog (Amphibia: Dendrobatidae) from the Andean mountains of Tolima, Colombia." Zootaxa 1638, no. 1 (2007): 59–68. http://dx.doi.org/10.11646/zootaxa.1638.1.5.

Full text

Abstract:

We describe a new species of poison frog of the genus Ranitomeya from the Andean mountains of Tolima, Cordillera Central of Colombia. The new species can be distinguished from all other dendrobatids by its distinctive color pattern in combination with its small size and advertisement call. The maximum adult snout vent length is 17.39–18.91 mm, its dorsal surface is brown, head with a metallic yellow-bronze color, ventral surfaces overall brown dark with or without bluish green spots. This new species is syntopic with Ranitomeya dorisswansonae, but readily distinguishable by color pattern and f

APA, Harvard, Vancouver, ISO, and other styles

49

Ni Putu Meira Purnama Yanti, I Nyoman Sujaya, and Mirsa Umiyati. "Multimodal Semiotics in Cosmetic Advertisement." RETORIKA: Jurnal Ilmu Bahasa 8, no. 2 (2022): 173–82. http://dx.doi.org/10.55637/jr.8.2.4866.173-182.

Full text

Abstract:

This research deals with the elements of multimodal semiotics and the meaning of beauty. The theory used in this research was the multimodal semiotics theory by Kress and Leewuen (2011) in their book entitled Multimodal Discourse Analysis. The method applied in this research was a descriptive qualitative method. Based on data analysis, it was found that cosmetic advertisements have various multimodal semiotics such as verbal, visual, gestural, and audio. Verbal elements in the form of speech and writing which are dominated by declarative sentences. Visual elements refer to female figures in ad

APA, Harvard, Vancouver, ISO, and other styles

50

I Made Tobi Arinata, Desak Putu Eka Pratiwi, and I Komang Sulatra. "An Analysis of Verbal and Non-Verbal Signs in Rexona Clinical Protections Advertisement." Austronesian: Journal of Language Science & Literature 1, no. 2 (2022): 47–55. http://dx.doi.org/10.59011/austronesian.1.2.2022.47-55.

Full text

Abstract:

Humans interact using verbal and nonverbal communication tools, such as messages, pictures, sounds, and gestures. This study is intended to examine the connotative and denotative meanings of verbal and nonverbal signs in the “Rexona Clinical Protection” advertisement. The study is designed with a qualitative approach. The observation method was used in collecting the data. The data was obtained from the website Rexona. There are three items of the data analysis, namely verbal and nonverbal signs analyzed based on Saussure’s semiotic theory, and the meaning of the verbal and nonverbal signs was

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!