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1

Melton, James Van Horn, 1952-, ed. Cultures of communication from Reformation to Enlightenment: Constructing publics in the early modern German lands. Ashgate, 2002.

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2

Kashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.

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The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. Th
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3

R, Berger Charles, and Burgoon Michael, eds. Communication and social influence processes. Michigan State University Press, 1995.

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4

1950-, Kramer Roderick Moreland, and Neale Margaret Ann, eds. Power and influence in organizations. Sage Publications, 1998.

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5

Poggi, Isabella, and Francesca D'Errico. Social Influence, Power, and Multimodal Communication. Routledge, 2022. http://dx.doi.org/10.4324/9781003029274.

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6

Stephens, Alyson. Communication skills for business: Keys to success with customers & co-workers. 2nd ed. Institute of Financial Education, 1997.

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7

Education, Institute of Financial, ed. Talking & listening: Keys to success with customers and co-workers. Institute of Financial Education, 1990.

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8

Starkey, Judith A. Multicultural communication strategies: How to be more successful with customers, colleagues, community. JAMS Pub., 1996.

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9

Hotel and Catering Industry Training Board., ed. At their service: Making life happier for customers and staff. Hotel and Catering Industry Training Board, 1985.

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10

Jr, Denton Robert E., and Woodward Gary C, eds. Persuasion & influence in American life. 2nd ed. Waveland Press, 1992.

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11

Jr, Denton Robert E., ed. Persuasion & influence in American life. 4th ed. Waveland Press, 2000.

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12

Jr, Denton Robert E., ed. Persuasion & influence in American life. 3rd ed. Waveland Press, 1996.

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13

Job Accommodation Network (U.S.). Real-time communication etiquette for communicating with customers with disabilities. U.S. Dept. of Labor, Office of Disability Employment Policy, Job Accommodation Network, 2010.

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14

Disability, Employers' Forum on, ed. The disability communication guide: Communicating with disabled colleagues and customers. Employers' Forum on Disability, 2001.

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15

Trenholm, Sarah. Persuasion and social influence. Prentice Hall, 1989.

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16

Alder, Harry. Mind to mind marketing: Communicating with 21st-century customers. Kogan Page, 2001.

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17

Charvet, Shelle Rose. Words that change minds: Mastering the language of influence. Kendall/Hunt Pub. Co., 1995.

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18

Brislin, Richard W. Understanding culture's influence on behavior. 2nd ed. Harcourt College Publishers, 2000.

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19

Ng, Sik Hung. Power in language: Verbal communication and social influence. Sage Publications, 1993.

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20

Cialdini, Robert B. Influence. HarperCollins, 2009.

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21

Woodward, Gary C. Persuasion and influence in American life. 5th ed. Waveland Press, 2004.

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22

Woodward, Gary C. Persuasion and influence in American life. Waveland Press, 1988.

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23

author, Hays Catharine 1958, ed. Beyond advertising: Reaching customers through every touchpoint. Wiley, 2015.

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24

Janusz, Kamocki, ed. Tatarzy słowiańszczyzną obłaskawieni. "Universitas", 2004.

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25

Willmot, Ric. Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling. Wiley & Sons Australia, Limited, John, 2014.

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26

Willmot, Ric. Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling. Wiley & Sons Australia, Limited, John, 2014.

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27

Willmot, Ric. Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling. Wiley & Sons, Incorporated, John, 2014.

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28

Gatison, Annette Madlock. Communicating Women's Health: Social and Cultural Norms That Influence Health Decisions. Taylor & Francis Group, 2015.

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29

Gatison, Annette Madlock. Communicating Women's Health: Social and Cultural Norms That Influence Health Decisions. Taylor & Francis Group, 2015.

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30

Gatison, Annette Madlock. Communicating Women's Health: Social and Cultural Norms That Influence Health Decisions. Taylor & Francis Group, 2015.

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31

Gatison, Annette Madlock. Communicating Women's Health: Social and Cultural Norms That Influence Health Decisions. Taylor & Francis Group, 2015.

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32

Communicating Women's Health: Social and Cultural Norms that Influence Health Decisions. Routledge, 2015.

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33

Grassi, Luigi, and Luzia Travado. Communication in cancer care in Europe and EU policy initiatives. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198736134.003.0060.

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Awareness of cultural differences when communicating with cancer patients has become an increased focus of attention in European countries. The historically paternalistic approach by doctors in knowing what is best and deciding what should be done for a patient has been replaced by a shared decision-making approach, with attention being given to cultural and individual patient needs. In a rapidly changing world, with increased immigration, many European countries are becoming multiethnic and multicultural. It is important to understand the ways in which cultures, language, thoughts, customs, b
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34

Environmental communication with customers. Green Globe, 1995.

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35

Sides, Charles H. How to Write and Present Technical Information. 4th ed. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798400666919.

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Thoroughly updated to discuss the use of tools such as Skype and social media, this concise volume shows how effective communication—via written text and spoken presentations—can positively impact project management in professional environments. Professional communications are the “information product” of all organizations and businesses. Based on that premise, this book offers communications strategies that will benefit any organization that disseminates technical information in-house and/or to customers. The popular work provides easy-to-understand and apply guidelines for designing and writ
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36

Communicating with customers. Orion Business, 1999.

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37

Technology, Agency for Instructional. Communication 2000: Communicating With Customers. 2nd ed. South-Western Pub, 2001.

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38

Ait. Communication With Customers Module 9. Thomson South-Western, 1996.

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39

Davis, Hellen. Influence and Communication. Indaba Training Specialists, Inc., 2002.

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40

Communicating with Customers. John Wiley & Sons Australia, 1995.

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41

Gwyn. Effective Communication With Customers and Clients. Thomson South-Western, 1993.

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42

Technology, Agency for Instructional. Communication 2000: Communicating with Customers, Learner's Guide (Communication 2000). 2nd ed. South-Western Educational Pub, 2001.

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43

Communication & influence: Approche situationnelle. Ovadia, 2008.

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44

James Van Horn Melton (Editor) and James Van Horn Melton (Editor), eds. Cultures of Communication from Reformation to Enlightenment: Constructing Publics in the Early Modern German Lands (St. Andrews Studies in Reformation History). Ashgate Pub Ltd, 2003.

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45

Zairi, Professor Mohamed. Great Relationships with Customers Through Effective Communication. Independently Published, 2019.

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46

Technology, Agency for Instructional. Communication 2000 : Module 9: Communicating with Customers. International Thomson Publishing, 1995.

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47

Communicating With Customers (Communication 2000, Module 9). South-Western Educational Publishing, 1995.

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48

Ruben, Brent D., and Ralph A. Gigliotti. Leadership, Communication, and Social Influence. Emerald Publishing Limited, 2019. http://dx.doi.org/10.1108/9781838671181.

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49

Stern, Alec. Book of Influence: Authentic Communication. BEYOND PUBLISHING, 2023.

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50

(Editor), Charles R. Berger, and Michael Burgoon (Editor), eds. Communication and Social Influence Processes. Michigan State University Press, 1998.

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