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Dissertations / Theses on the topic 'Communication influence on customers'

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Published: 28 May 2022

Last updated: 31 July 2025

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1

Meilūnaitė, Vaišvilienė Alina. "Influence of advertising on customer in book market." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100527_135200-04112.

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Paper represents the research of influence of advertising and its results. The research was conducted in two stages: an experiment to evaluate influence of advertising, trademark, and other factors on the choice of books, and a research to interpret the obtained data – influence of advertising was interpreted in the context of respondents’ experience, system of influence of advertising in book market was established, factors differentiating influence of advertising were singled out. The research also analyses theories of advertising influence and estimates the relation between advertising and

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Mussa, Emmanuel M. Mwanakatwe Joachim N. "CUSTOMER RELATIONS INFLUENCE AND IT’S RELATIONSHIP WITH CORE COMPETENCE : A CASE OF MOBILE COMMUNICATION SERVICE PROVIDERS." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4103.

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Purpose: The purpose of this thesis is to study and show how a customer relation through its strategic key elements is related to Core competence. Design and Methodology: This is a case study approach involving multiple cases for mobile telecommunication service providers from two countries namely, Tanzania and Zambia employing a qualitative research design. Literature review and theoretical framework resulted into a proposal of a theoretical model of relationship between Customer relations and Core competence. Open ended questions were designed so as to gain as much information as possible fr

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Bothorel, Grégoire. "The influence of brands’ omni-channel strategy on consumer’s behavior." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E031.

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Cette thèse étudie la communication omni-canal et vise à comprendre les effets de l’activation d’un canal de communication supplémentaire auprès d’un client connecté. Trois essais complémentaires étudient respectivement (I) l’impact marginal d’un canal de communication supplémentaire, (II) l’orchestration des canaux de communication dans un parcours client connecté et (III) l’hétérogénéité des réponses d’un portefeuille de clients. Ces essais sont construits sur des designs expérimentaux à grande échelle qui combinent des canaux traditionnels, numériques et mobiles (email, SMS, courrier et ban

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Millage, Philip J. "An exploratory study of the influences on and content of communication between retirement housing providers and retirees who are their potential customers." Virtual Press, 1990. http://liblink.bsu.edu/uhtbin/catkey/720390.

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This study was designed to investigate influences on and content of communication between retirement housing providers and retirees who are their potential customers. This included communications: 1) prior to deciding on a retirement apartment, 2) the actual deciding process, and 3) postpurchase influences. Data gathered during the pre-decision stage indicated that the expectations of many seniors are influenced by various groups and individuals. The expectations formed are the basis for future communications with retirement communities. Second, the actual deciding process involved determining

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Гузь, М. М. "Управління маркетинговими комунікаціями банківських операцій". Thesis, Українська академія банківської справи Національного банку України, 2010. http://essuir.sumdu.edu.ua/handle/123456789/51349.

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Дисертацію присвячено дослідженню теоретичних, методичних та практичних питань щодо управління маркетинговими комунікаціями банківськими установами України для просування банківських послуг на ринку. В роботі набули подальшого розвитку поняття «маркетингові комунікації» та «маркетингові комунікації банківських операцій». Систематизовано інструменти маркетингових комунікацій, розширено їх перелік та обґрунтовано доцільність їх використання в банківській діяльності. Визначено концептуальні засади побудови системи управління МК банку на основі аналізу впливу факторів зовнішнього та внутрішнього

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Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour." UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.

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[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the e

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Tombs, Alastair. "The social-servicescape : influence of other customers on customers present /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18760.pdf.

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Obyn, Renaat, and Nele Callens. "Company Communication System for Customers and Dealers." Thesis, Jönköping University, School of Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-824.

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<p>This thesis, that comes together with an extranet and internet site programmed in ASP.NET 2.0, has been written in the context of our final project on bachelor level in association with the School of Engineering – Jönköping University.</p><p>We had the choice to think of a project on our own or to work in association with a company. As the Belgian company Induma came with this idea, we decided to work this project out.</p><p>Our project has got the name ‘Company Communication System for Customers and Dealers’. Besides the front-end and back-end internet site, it will also include a system f

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Fiorentino, Daniela <1995&gt. "How do food-bloggers influence customers' food choices?" Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15943.

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Partendo da uno studio del mercato alimentare (attraverso l’analisi del mondo del food, i suoi aspetti sociali e culturali ed i cambiamenti nelle tendenze di consumo), passando attraverso uno studio del mondo virtuale (dall’introduzione di internet fino alla creazione del web 2.0. e la rispettiva introduzione di vari social network), si giunge all’unificazione dei due mondi in quello che viene definito “food blog”. Di conseguenza, dopo un’accurata analisi dello stesso, si ci sposta sul punto focale della tesi: i food-bloggers, individui che si trovano dietro la tastiera dei food blog. Verranno

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Niska, Malin. "Engaging Customers with Recommendations - A Study about How Customers Can Be Engaged Using a Recommender System." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-168464.

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Recommendation systems can today help users to find what they are looking for in an online store or online service. The companies want to create engagement with the recommendations in the form of interactions. The aim of this thesis is to investigate how to create engagement from the users. For this, the concept of a system will be made. The concept will build on knowledge and data gathered from interviews of owners of an online store or online service and a survey, where the respondents are customers. The results show that different types of information and recommendations fit in different ty

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Baeshen, Yasser Ali Mohammed-Saleh. "Investigating website design factors that influence customers to use third-party websites for booking hotels : the Saudi customers' perspective." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/15467.

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Customers are influenced in the physical world by their surroundings; important factors such as packaging, human interaction and atmosphere (environment) play important roles in any purchase decision customers make. Today's customers are moving towards faster, and more efficient ways of purchasing products/services. One of the most influential features in online purchase decisions is the Virtual Store Atmosphere (VSA). VSA is a marketing tool that not only influences purchase decisions, but it also measures the level of satisfaction in tourism and other industries. A high level of customer sat

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Afzal, Samra. "Big data analysis of Customers’ information: A case study of Swedish Energy Company’s strategic communication." Thesis, Uppsala universitet, Medier och kommunikation, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388552.

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Big data analysis and inbound marketing are interlinked and can play a significant role in the identification of target audience and in the production of communication content as per the needs of target audience for strategic communication campaigns. By introducing and bringing the marketing concepts of big data analysis and inbound marketing into the field of strategic communication this quantitative study attempts to fill the gap in the limited body of knowledge of strategic communication research and practice. This study has used marketing campaigns as case studies to introduce a new strate

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Awan, Salman Ahmad, and Muzafar Said. "Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-9522.

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The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. TeliaSonera has been one of biggest telecommunication service providers in Sweden which is amalgamation between two big companies; Telia, a major Swedish company and Sonera which is Finish counterpart of Telia. Currently, TeliaSonera is offering various communication services to its customers such a

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Prithivirat, Arvind, and Dominik Grzechnik. "The Influence of Chocolate and Wafer on customers : An Application of Kansei Engineering." Thesis, Linköpings universitet, Maskinkonstruktion, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-72680.

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This project has been assigned for the thesis group by one of the leading Swedishconfectionery company Cloetta AB, and the main goal of this work has been to investigate“What feelings trigger more chocolate in wafer-based chocolates” with chocolate consumers.The Kansei Engineering study was used to achieve this and should deliver useful informationfor the market research and the development department at Cloetta AB.The Kansei Engineering methodology origins in Japan and is about gathering and analyzinginformation from the customer impressions and feelings about a certain product. Gatheredresul

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15

Jung, Sang Uk. "Identifying high value customers in a social network: individual characteristics vs. social influence." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3322.

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Firms are interested in identifying customers who generate the highest revenues. Typically, customers are regarded as isolated individuals whose buying behavior depends solely on their own characteristics (e.g., previous purchase behavior, demographics etc.). In a social network setting, however, customer interactions can play an important role in purchase behavior. This thesis develops a generalizable methodology to identify high-value customers in a network. Previous work on social networks has focused most attention on modeling the interaction between individuals and understanding the posit

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Wen, Han. "Risk communication when serving customers with food allergies in restaurants in the United States." Diss., Kansas State University, 2015. http://hdl.handle.net/2097/20109.

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Doctor of Philosophy<br>Hospitality Management and Dietetics<br>Junehee Kwon<br>Food allergies affect nearly 15 million Americans, and accommodating customers with food allergies has become a challenge for the restaurant industry. One third of the fatal food allergy reactions occurred in restaurants, and it is important for the restaurant industry to properly communicate and manage the food allergy risks. This study explored perceived risks and risk communication related behaviors of restaurant staff when serving customers with food allergies by using both qualitative (interviews) and quantita

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Shahzad, Mirza Khuram, and Mehnaz Kausar. "The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-124475.

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Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. The study is done in the context of Pakistan’s telecommunication sector.Existing literature is insufficient to explain perceived deception and customer loyalty relationship. We proposed a model to test and explain the interrelationship of deception,

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Tjörnebro, Anna. "Sustainability in Large Format Printing: : A STUDY OF CUSTOMERS KNOWLEDGE REGARDING A COMPANY’S SUSTAINABILITY WORK." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169574.

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This study explores what a company, that is working with sustainability or environmental issues, knows of their customers knowledge about this topic. How can this company get their customers more involved in sustainability issues and should they get them involved at all? This study was in collaboration with Big Image System (BIG) and data was collected and reviewed regarding the company’s recent social media activities on how they communicate their sustainability work to their customers. A survey was conducted and results show that most customers are aware of sustainability work in general and

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Al-Tarawneh, Jawdat M. "Modelling the usage of mobile banking apps from the perspective of bank customers in Jordan." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/5596/.

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Mobile banking, M-banking or MB is one of the latest mobile technological booms that allow people to have access to their bank accounts and perform transactions anytime and anywhere. Mobile banking allows bank customers to perform banking services via their portable devices or smart phones, such as: general inquiries, account management, payment of bills, find ATM locations, transferring money and other financial banking transactions. Therefore, such technology enhanced the customer satisfaction and banking services as well; banks have now developed from the traditional branch banking services

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Hong, Soo Yeon. "The effects of relational satisfaction, organizational reputation, and identification with company on customers' communication behaviors." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available, full text:, 2008. http://wwwlib.umi.com/cr/syr/main.

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Toriumi, F., S. Murata, and K. Ishii. "Influence of new mobile tools on communication." INTELLIGENT MEDIA INTEGRATION NAGOYA UNIVERSITY / COE, 2005. http://hdl.handle.net/2237/10457.

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Захаров, Ігор Вікторович, Игорь Викторович Захаров, and Ihor Viktorovych Zakharov. "Tax influence at information and communication technology." Thesis, Видавництво СумДУ, 2006. http://essuir.sumdu.edu.ua/handle/123456789/8506.

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Obi, Oke. "Influence of Leader Communication on Employee Motivation." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5389.

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Ineffective communication is a chief contributor to business leaders' ineffective leadership. The purpose of this multiple case study was to explore the communication strategies that 4 business leaders in the retail industry used to improve employee motivation. The business leaders, including owners and senior leadership from 3 organizations in the retail industry in the Baltimore-Washington Metropolitan Area, were purposefully selected for study participation. Transformational leadership theory shaped the conceptual framework of this study. Transformational leaders use effective communication

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Sui, Cong. "EFFECTS OF COUNTRY OF ORIGIN, COUNTRY ANIMOSITY AND FOREIGN PRODUCT USAGE EXPERIENCES ON PRODUCT JUDGEMENT: A STUDY OF CHINESE CUSTOMERS." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5135.

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An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop computers manufactured in Germany, Japan, India and the Philippines. Regression analysis results indicate that general product purchase intentions were significantly influenced by participants' pre-existing COO and CA perceptions. The interaction effects between COO, CA and product usage experience

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Hveem, Anna, and Josefine Szasz. "Third-party certifications influence on online trust : A quantitative study of the Swedish customers perspective." Thesis, Karlstads universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-70780.

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Threevitaya, Sarinee. "Factors that influence the decisions of customers to dine at selected restaurants in Bangkok, Thailand." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003threevitayas.pdf.

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Groth, Markus. "Managing service delivery on the Internet: Facilitating customers' coproduction and citizenship behaviors in service organizations." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/289725.

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This research examines the role of customer behavior in Internet service deliveries. A nomological network of customer behaviors and its antecedents is developed and tested in two studies. In the first study, two hundred individuals were surveyed about their customer satisfaction, socialization, coproduction, and citizenship behaviors in their most recent online service experience. Results show that customers distinguish between two types of behavior: required customer coproduction behaviors and voluntary customer citizenship behaviors. Furthermore, these two behaviors were predicted by differ

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Luchina, Anna, and Giacomo Codazzi. "Marketing Communication Strategy for a Science Park." Thesis, Högskolan Dalarna, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30795.

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Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. It is assumed that they support regional economic growth by means of technology transfer from university to industry. Science Parks usually incorporate incubation programs, which enable creation of NTBFs by university staff and students. Science Parks have to ensure its organ

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Svensson, Oskar, and Erik Henriksson. "Sharing is Caring : Map the communication chain for a manufacturing company between their dealers and customers." Thesis, Linnéuniversitetet, Institutionen för maskinteknik (MT), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53884.

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The purpose of the case study is to create a greater understanding of how the case company works with communication and information between the company and its customers and dealers. The objective of this thesis is to map the invisible value chain for a manufacturing company and make their information flow visible and point out flaws in the communication process between its customers and dealers. Theory and empirical findings will be analyzed and result in different recommendations and suggestions from the authors. The recommendations are discussed with a positive and a negative attributes to

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Neo, Rachel. "The Limits of Peer Influence: A Social (Dis)Affirmation Explanation of How Online Ratings Influence Trust in Factual Corrections." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1459984656.

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Economou, Emmanuel. "How institutional pressures influence data-driven corporate communications." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/209153/1/Emmanuel_Economou_Thesis.pdf.

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This study explores the use of data to guide corporate communications, a practice of which empirical research is limited, and is the first to investigate how institutional pressures influence practitioners in their work. In-depth interviews were conducted with 15 participants from a wide range of organisations in Brisbane, Australia. Additionally, the study illustrates the current state of research on big data in corporate communication in a systematic literature review. The study’s findings indicate that institutional pressures influence data-driven corporate communications and are generally

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Srismith, Karinrat. "'For the sake of our customers' : a case study of the links between coordination, communication and TQM /." Canberra, 2007. http://erl.canberra.edu.au/public/adt-AUC20080226.141311/index.html.

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Walters, Mariëtte Louise. "The influence of culture on customers' complaint behaviour pertaining to service failures / by Mariëtte Louise Walters." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4416.

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Organisations are facing increasing pressures in terms of customer service since customers tend to become more demanding as competition within industries increases. In order to succeed in this changing marketplace, organisations should focus on forming and maintaining long-term relationships with their customers. Developing long-term relationships, in turn, depends on the organisation?s ability to exceed customers? expectations and to continuously ensure customer satisfaction. Service organisations in particular find it difficult to provide constant customer satisfaction due to the high level

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Persad, Kamisha. "An investigation into the factors that influence customers' adoption of e-services." Diss., 2015. http://hdl.handle.net/10500/18506.

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Customer satisfaction is a key concern in any business strategy. It is often assumed that customer satisfaction can be enhanced using e-services. E-service is defined as interactive service received via the Internet (Jiang et al., 2013). E-service has contributed to business-to-consumer (B2C) e-commerce by providing on-demand solutions to customers. The relationship with the customer is enhanced by introducing self-service options, product customisation and variety. However, there may also be negative impacts, such as techno-stress and lack of online customer assistance. The primary aim of thi

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Chiu, Vikki Wei-Ting, and 邱瑋婷. "Influences of family communication patterns on complaints and preferences of service failure recovery for adolescent customers." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/48383846251451877934.

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碩士<br>國立中興大學<br>行銷學系所<br>96<br>Complaint handling has great influence on customer retention and provides a chance for businesses to improve service quality. The research intended to reveal the linkage of family communication patterns and complaint actions for adolescent customers. The relationship between post-complaint behavior and service recovery satisfaction was discussed. A consumer survey was administered in the metropolitan area of Taipei. Stratified sampling procedure was applied following the age and gender distribution of the population between the ages of 13 to 19. Consensuses

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NGUYEN, PHUONG-QUY, and 阮鳳貴. "The Effects of Customer Communication Style and Salespeople’s Influence Tactics on Influence Effectiveness: Empirical Evidence from Viet Nam." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/y9em9d.

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碩士<br>朝陽科技大學<br>企業管理系<br>105<br>The purpose of this study is to examine the effects of customers’ communication styles and salespeople’s influence tactics on the influence effectiveness. An survey research with questionnaire survey was conducted to collect data in Vietnam to test the proposed research framework. People in Vietnam responded to the survey during May of 2017, to June 25, 2017. Among the 500 questionnaires issued, there were 318 valid responses, forming effective response rate of 63.6% percent. The results showed that the salespeople adopt different influence tactics according to

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Chen, Yung-Yu, and 陳永諭. "The Influence of Customer Knowledge and Internal Communication in the New Product Development Process." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/91373759125265889944.

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碩士<br>元智大學<br>企業管理學系<br>96<br>The enterprises will be able to launch new products rapidly to satisfy customers’ needs and the market’s change because of the rapid technique development, the globalization of the market and the dynamic competitive circumstance in the twenty-one century. So the New Product Development becomes the core competence of business development. In the past, there were enough studies that they had proven the irrelativeness between the market knowledge and the New Product Development performance. And especially the customer knowledge is. But there are yet enough studie

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Kaschula, Russell H., and André Mostert. "The influence of cellular phone "speak" on isiXhosa rules of communication." 2009. http://hdl.handle.net/10962/59401.

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Cellular telephones have revolutionised the art of communication across all societies, and South Africa is no exception. Access to this form of communication has made personal contact easier, in both rural and urban contexts. Globally this form of communication has been readily embraced. However, cultural rules that pertain to face-to-face communication are often flouted by cellular phone users. This flouting holds true no doubt across many cultures, languages and contexts. Bloomer (2005:97-100) assesses this flouting of cultural maxims in relation to Grice's cooperative principle. This articl

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Li, Pao-Hsiu, and 李寶秀. "The Influence of Marketing communication, Relationship Quality, and Brand Identity on the Post-purchase Behavior Intention of Customer." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/61744629688003682497.

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碩士<br>世新大學<br>企業管理研究所(含碩專班)<br>98<br>As the market of communication products became more liberalization and globalization, the business competition in information and communication industry was getting more and more intensive recently. Hence, the major and the first mission of marketing managers is to retain those old customers rather than to acquire new customers for a company. How to apply suitable tactics of marketing communication, let the customers to sufficiently capture the product and service information concerning the products and service offered by a company, and how to maintain a go

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Shiu, Jr-Yuan, and 許智淵. "The Influence of Communication Tools and Word-of-Mouth on Brand Equity-An Empirical Research of Walking Shoes Customer." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/6b3vrs.

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Hung, Cheng-Ming, and 洪振閔. "The Influence of Customer Cross-Buying due to Customer Satisfaction,Marketing Communication and Product Involvement – The Case of Nan Shan Life Insurance Company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/n39ft4.

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碩士<br>國立高雄應用科技大學<br>財富與稅務管理系<br>101<br>Because insurance products are complex financial instruments tailored higher for people to meet their needs the insurance company's customer satisfaction will increase cross-buying. The purpose of this research is to analyze consumer attitudes toward insurance services, the effect of marketing strategies, customer satisfaction and the likelihood of cross-selling. This study using the structural equation model, verification mode and, hypotheses, empirical results show that marketing-communications has a positive impact on customer satisfaction. Marketing

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Chang, Yu Hui, and 張郁慧. "The Influence of Restaurant Physical Surroundings,Customer Emotion and Customer Satisfactionon On Word－of－Mouth Communication Intention-The Case of a Themed Restaurant." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/93810018581031575491.

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碩士<br>大葉大學<br>休閒事業管理學系碩士班<br>97<br>For the change of consumption pattern, people do not go to restaurants only for eating, they are putting more emphasis on food characteristics and atmosphere of physical surroundings. Themed restaurant satisfies customer’s enjoyment of the visual and psychological by creating atmosphere of physical surroundings of restaurant. Thus, this research was aimed at exploring influence of restaurant physical surroundings on customer emotion and customer satisfaction, and the three influence on word-of-mouth communication intention. The research sample is customers of

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Lin, Cheng-Yu, and 林政佑. "How We Click During the Service: The Influence of Service Employee Communication on Customer-Employee Rapport in the Service Encounter." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/10887367596447666129.

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博士<br>國立臺灣大學<br>國際企業學研究所<br>104<br>Rapport between service employees and customers has been suggested to be an important determinant of customer relationship management, yet existing marketing literature still lacks a sufficient understanding of how service employee communication affects customer-employee rapport development in service encounters. This study attempts to fill this research gap by proposing and testing a model that explores how service employees’ nonverbal communication (employee affective delivery and behavioral mimicry) and verbal communication (employee social communication a

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Chow, Che-Ru, and 周哲如. "Analysis the Influence of Customer Residential Area and Income on Customer Lifetime Value by using Survival Model – An example of Wireless Communication & Internet Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/00712569635042914068.

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碩士<br>國立交通大學<br>管理學院碩士在職專班經營管理組<br>95<br>In recent years, Customer Relationship Management (CRM) generally gains more attention in the industry. One reason is the focus of the company management had changed to customer-orientated rather than production-orientated as in tradition. The rapid development in Information Technology (IT) is another; with the sophisticated IT capabilities, analyzing customer database to understand their wants and needs become far more convenience and cost effective. Therefore CRM would provide useful recommendation for the company’s future strategy. Telecommunica

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Tanco, Kathryn Carmel Narvios, and 許真妮. "Relationship Marketing: Influence of Customer Competence on Their Decision-Making Uncertainties and Banker’s Effective Communication Styles in Relationship to Future Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/01690354633187769230.

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碩士<br>真理大學<br>企業管理學系碩士班<br>103<br>Although there have been a large number of studies done in different aspects in the field of relationship marketing, there are only a few researches found on the effectiveness of relationship marketing, specifically on the aspect of face – to – face communication. The literature provides relatively little support for the effectiveness of relationship marketing programs. The primary objective of this research is to identify the decision – making uncertainties of customers (Need Uncertainty, Market Uncertainty, Transaction Uncertainty) and to determine the effec

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chang, sho-jung, and 張淑蓉. "The Influence of Experiential Marketing on Brand Image, Customer Satisfaction and Loyalty for Communication Chain Stores–A Case Study of S-Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/65796472396262801408.

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碩士<br>中華大學<br>企業管理學系碩士班<br>102<br>ABSTRACT This study is to define the impacts of experiential marketing in brand image and customer satisfaction. In the study, it selects a communication service corporation, S-company to be the strategy experiential module and hopes the research result could bring communication service providers a better strategy reference in experiential marketing. To achieve the purpose of this study, the S-company’s consumers are chosen to be the objects of the study and questionnaires are provided in their Toufen and Chunan storesite. The study conducts 300 valid questio

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Lin, Tsung_chieh, and 林宗杰. "The analysis and investigation for the industrial characteristic of computer network and communication apparatus to the influence on guarantee strategy of customer service." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/32774769928200447034.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>94<br>There were novel retail model of various types had been impelled to enter the market fast, and make sizable changes produced in compatriot’s consuming behavior at present, which was driven under the computer science and technology, internet development rapidly. With regards to the industrial characteristic of network communication apparatus is as high dependence, customization, extensive applications and fast technological evolutions etc, which competitive conditions have been moved forward to provide the competition type of just in time for service, and in the

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Chiang, Chia-Pin, and 江佳斌. "A study on the Influence of Internet Marketing Media Communication on Customer Relationship in Taiwan&;apos;&;apos;s Kitchen Cabinet Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/h6pn27.

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碩士<br>國立臺中科技大學<br>企業管理系碩士班<br>103<br>This study evaluates the influence of internet marketing media communication on customer relationship in Taiwan’s kitchen cabinet industry, and focuses on Facebook, Blog, and Line communication media. Moreover, from different customer groups and purchasing motivations, this study investigates whether the internet marketing media communications will improve the relationship and increase the purchasing intension in Taiwan’s kitchen cabinet industry. The research statistics are collected from customers by questionnaire investigation. 168 useful questionnaire

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Iswahyudi, Muhammad Subhan. "The influence of supervisors' ethical leadership on key account managers' ethicality, ethical conduct, and customer relationship quality: a mixed-method study in the Indonesian information and communication technology (ICT) industry." Thesis, 2018. https://vuir.vu.edu.au/38666/.

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Given the challenges to ethical practices in a business to business marketing context, this study examines the influence of supervisors’ ethical leadership on key account managers. A mixed-method approach was used to answer research questions about the role of ethical leadership to shape account managers’ ethicality, ethical conduct and customer relationship quality. The study included a qualitative phase to confirm the constructs followed by a quantitative study to test theory-driven hypotheses. The initial exploratory phase interviewed a sample 18 participants, which comprised supervis

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Constantino, Micaela Andreia Cabral. "How can social media influence customers loyalty." Master's thesis, 2019. http://hdl.handle.net/10071/19512.

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Social media marketing is a growing practice in the marketing scope. The landscape of relationship marketing is changing with new ways of relating and interacting enabled by social media. Understanding these impacts is critical once it may influence customers loyalty. Research about social media impacts on customer/brands relationship is evolving, yet social media activity impacts on loyalty and its antecedents are still unclear. As so, the purpose of this dissertation is to clarify the influence of perceived social media activities on loyalty antecedents and loyalty, for fast fashion brands.

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