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Dissertations / Theses on the topic 'Communicative politics'

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Published: 30 May 2022

Last updated: 31 July 2025

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1

Bourgeois, Brandon Edward. "Roman Imperial Accessions: Politics, Constituencies, and Communicative Acts." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1534607518395542.

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2

Brookes, Andrew. "Arguing about the climate : towards communicative justice in international climate change politics /." Connect to thesis, 2009. http://repository.unimelb.edu.au/10187/7081.

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3

Gies, Lieve. "Fabulous diversity : communicative justice, contentious politics, legal consciousness and the road to radical democracy." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.344133.

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4

Oliveira, Juliano Cordeiro da Costa. "AÃÃo comunicativa e democracia: por uma polÃtica deliberativa em Jurgen Habermas." Universidade Federal do CearÃ, 2009. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=2725.

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FundaÃÃo de Amparo Ã Pesquisa do Estado do CearÃ<br>A presente pesquisa reconstrÃi aquilo que poderÃamos chamar de uma Filosofia PolÃtica de JÃrgen Habermas. Habermas parte da Teoria da AÃÃo Comunicativa como referÃncia para suas reflexÃes. A descoberta da linguagem como mÃdium intransponÃvel de todo sentido, de toda reflexÃo teÃrica e prÃtica, forÃou um repensamento de todos os problemas filosÃficos. Agora, normas racionais nascem da prÃxis dialÃgica dos sujeitos envolvidos numa determinada situaÃÃo. A razÃo comunicativa, para Habermas, Ã a Ãnica que tem condiÃÃes de fundamentar normas num mu

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5

Oliveira, Juliano Cordeiro da Costa. "Ação comunicativa e democracia: por uma política deliberativa em Jurgen Habermas." www.teses.ufc.br, 2009. http://www.repositorio.ufc.br/handle/riufc/6501.

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OLIVEIRA, Juliano Cordeiro da Costa. Ação comunicativa e democracia: por uma política deliberativa em Jurgen Habermas. 2009. 108f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Programa de Pós-graduação em Filosofia, Fortaleza (CE), 2009.<br>Submitted by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2013-11-06T14:33:56Z No. of bitstreams: 1 2009-DIS-JCCOLIVEIRA.pdf: 611028 bytes, checksum: 5e05e83880eb894f2eaf96801c4e0e60 (MD5)<br>Approved for entry into archive by Márcia Araújo(marcia_m_bezerra@yahoo.com.br) on 2013-11-07T10:47:11Z (GMT) No. of bitstreams: 1 2009-DIS-JCCOLIV

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Röxe, Anke. "Political communication and multi-level politics : making the Scottish news agenda." Thesis, University of Aberdeen, 2012. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=197208.

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The thesis contributes towards a better understanding of political communication in multi-level settings. For the most part scholars of political communication focus their enquiries on the level of the nation-state. Moreover, they often assume that effective political campaigning and media management are predicated on a high level of centralisation. As a result researchers have by and large failed to theoretically and empirically address the implications of multi-level politics on the study of political communication. Constitutional change in the UK presents an ideal opportunity to consider th

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7

Jannusch, Amber. "Politics among friends : political persuasion through the lens of sequential inferential paradigm." Diss., University of Iowa, 2014. https://ir.uiowa.edu/etd/1339.

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The purpose of this research is to investigate actual communication and real world interactions among friends, in order to add to our understanding of political persuasion. Opinions and attitudes are affected by more than deliberate persuasive attempts, and politics are more than just elections and candidate speeches. What people say or do on an everyday basis with friends can be just as - if not more - influential, particularly as a meaning-making endeavor to establish, test, or solidify attitudes. An alternative approach to political communication should address the ongoing interactive natur

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8

Pouilot, Simon-Pierre. "Politics and emotions : making sense of the emotional component in political communications." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=33919.

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In the 20th century, political communications have evolved at a tremendous pace. In its present version, as can be encountered everywhere in the Western world, this type of communication increasingly makes use of marketing-related techniques. These techniques, coupled with the naturally affective characteristics of modern media have influenced political campaigning into featuring more and more emotional messages. This tendency has decisively affected the quality of the information that political actors (politicians, parties, etc.) contribute to the public sphere, thus impeding on citizens' cap

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9

Vernon, James. "Politics and the people : a study of English political culture and communication, 1808-68." Thesis, University of Manchester, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.303531.

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10

ALVES, José Márcio Maia. "AÇÃO COMUNICATIVA E PARTICIPAÇÃO POPULAR NA FORMAÇÃO E APERFEIÇOAMENTO DE POLÍTICAS PÚBLICAS DE INTERESSES SOCIAIS: uma proposta para a efetividade da participação popular, a partir da atuação do Ministério Público." Universidade Federal do Maranhão, 2017. http://tedebc.ufma.br:8080/jspui/handle/tede/1694.

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Submitted by Daniella Santos (daniella.santos@ufma.br) on 2017-06-26T13:05:59Z No. of bitstreams: 1 José Márcio.pdf: 1623756 bytes, checksum: 383056d12b63fafafc3f7a6bf353bac3 (MD5)<br>Made available in DSpace on 2017-06-26T13:05:59Z (GMT). No. of bitstreams: 1 José Márcio.pdf: 1623756 bytes, checksum: 383056d12b63fafafc3f7a6bf353bac3 (MD5) Previous issue date: 2017-04-27<br>This work aims to investigate the possibility of institutions witch have responsibility to defend social interests to exercise a mediating role between the political system and civil society in the cycle of formation or i

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11

Guedes, Olga M. R. "Green politics, ideology and communication." Thesis, Loughborough University, 1996. https://dspace.lboro.ac.uk/2134/27785.

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12

Gabryszewska, Maria. "Gender, Party, and Political Communication in the 114th Congress." FIU Digital Commons, 2018. https://digitalcommons.fiu.edu/etd/3744.

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This dissertation investigates the interaction of gender and party in the political communication of members of Congress (MCs). The study focuses on the tweets of all MCs in the House of Representatives during two weeks of the 114th Congress (9,374 tweets from 431 MCs). I conduct an in-depth content analysis of these tweets to extract important message characteristics related to issue areas, electoral behaviors, and constituency targeting. I find that MCs emphasize their partisan ties when they tweet about women’s or men’s issues, but Democratic congresswomen and Republican congressmen go furt

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Welsh, Scott Michael. "The rhetorical pursuit of political advantage : toward a rhetorical theory for democratic politics /." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3268342.

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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2007.<br>Title from PDF t.p. (viewed Dec. 5, 2008). Source: Dissertation Abstracts International, Volume: 68-06, Section: A, page: . Adviser: Robert L. Ivie.

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14

Lundh, Daniel. "Contructing the "New Moderates" - a case study in political communication." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-80535.

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In this thesis, the“NewModerates” communications strategy used by The Moderate Party and the representation of social practices and social conditions by Alliance for Sweden-coalition in the 2006 and 2010 Swedish election campaigns are analyzed.The campaigns are placed in the context of current research on modern political communication and analyzed through Fairclough´s Critical Discourse Analysis framework.The results indicate that The Moderate Party wanted to encourage voters to reassess their opinion of the party through the “NewModerates”-strategy, by indicating considerable changes in thei

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15

Miller, Jerry L. "Dynamics of political advertisements, news coverage, and candidate gender : a content analysis of the campaign messages of the 1990 and 1994 California and Texas gubernatorial elections /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1996.

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16

Gazali, Effendi. "Communication of politics and politics of communication in Indonesia : a study on media performance, responsibility and accountability /." [S.l.] : [s.n.], 2004. http://catalogue.bnf.fr/ark:/12148/cb40078108w.

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Proefschrift--Universiteit Nijmegen, 2004.<br>Mention parallèle de titre ou de responsabilité : Politieke communicatie en communicatiepolitiek in Indonesië : een studie over media, verantwoordelijkheid en verantwoording. Textes en anglais, résumé en néerlandais. Bibliogr. p. 128-140.

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17

Ernst, Timothy C. "Toward a grounded normative theory of strategies of political communication used in politics disadvantages in policy debate." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/768.

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This study examines politics disadvantages used in competitive policy debate. Specifically, this research examines politics disadvantages for their role and relevance in deliberation, an important form of political communication. Deliberation is the means by which citizens can engage in discussions of salient policy issues, and make political judgments about policies. This study developed a grounded theory about the type of deliberation manifest in politics disadvantages. Pre-constructed politics disadvantages from websites such as PlanetDebate.com, Cross-X.com, as well as from summer policy d

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Wabnik, Alisa Ilene 1970. "When politics means having to say you're sorry: An empirical test of the effectiveness of political apologies." Thesis, The University of Arizona, 1993. http://hdl.handle.net/10150/291607.

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Politicians are notorious for finding themselves in the middle of scandals that endanger their reputations and careers. How do they get out of it? This study tested four account strategies politicians could use: denials, excuses, justifications, and apologies. Language expectancy theory was applied to test several hypotheses. Results partially supported the concept of apologies as positive expectancy violations, but did not reveal differences among account types in terms of voters' positive impressions, blame attributions, and intent to vote for the politician. Situation, which was not expecte

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McKee, Erin Leigh. "Conflict-Conditioned Communication: A Case Study of Communicative Relations between the United States and Iran from 2005-2008." PDXScholar, 2011. https://pdxscholar.library.pdx.edu/open_access_etds/264.

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In protracted international conflicts, truth is often sacrificed in the name of victory. Political realists see international politics as a competition to win power, retain power, and demonstrate power; misleading the enemy in the name of strategy and misleading the public in the name of security are necessary elements of the game. A less obvious condition is that those caught in the cycle of intergroup conflict also withhold truths from themselves. This denial of truth and reality--to the Other, to the public, and to the self--is especially prevalent in the communicative relationship between

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20

Groeling, Tim. "When politicians attack : the causes, contours, and consequences of partisan political communication /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC IP addresses, 2001. http://wwwlib.umi.com/cr/ucsd/fullcit?p3027048.

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21

Cho, Young Cheon. "The politics of suffering in the public sphere: the body in pain, empathy, and political spectacles." Diss., University of Iowa, 2009. https://ir.uiowa.edu/etd/936.

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Can private bodily pain be transformed into a communication medium fit for the public sphere? Can the body in pain be utilized as a means for political participation? If so, how? Under what circumstances? By whom? And to what effect? To begin answering these questions, this dissertation concentrates on extralinguistic confrontational practices such as self-immolation suicide protests that are exercised by those who have been marginalized and excluded from political participation. By focusing on hitherto neglected forms of communication that are visual, spectacular, violent, unruly, and physica

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22

Abuzanouna, Bahjat A. "Enhancing democratic communication? : television and partisan politics in Palestine." Thesis, University of Westminster, 2012. https://westminsterresearch.westminster.ac.uk/item/8z5x9/enhancing-democratic-communication-television-and-partisan-politics-in-palestine.

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Against the political backdrop of the Palestinian conflict and Israeli occupation, this thesis focuses on the most important media in the Palestinian context, television, which has the widest reach and influence among Palestinians. The main aim of the thesis is to investigate the question of how far, in the perceptions of Palestinians, the two television channels – Palestine TV and Al-Aqsa TV – are contributing to the development of a new democratic political state through participative communication processes. Both quantitative and qualitative data were collected in the Gaza Strip between Dec

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23

Willey, Elaine Ann. "Explaining the Vote: Claiming Credit and Managing Blame in the United States Senate." Connect to this title online, 2002. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1015617172.

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Thesis (Ph. D.)--Ohio State University, 2002.<br>Title from first page of PDF file. Document formatted into pages; contains xi, 175 p.). Includes abstract and vita. Advisor: Kathleen M. McGraw, Dept. of Political Science. Includes bibliographical references (p. 167-175).

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24

Flynn, Gemma. "Political communication of crime." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/20456.

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This thesis seeks to develop our understanding of the contemporary crime communication landscape. While this landscape is considered in its constituent parts, including specific features of current British politics, the evolving media sphere and the voice of the public, this thesis argues for a conceptualization of this realm that grasps its fluid and dynamic character. Original research is conducted through case studies of the 2010 UK General Election, the Phone Hacking Scandal and the 2011 Riots. Discourse analysis is employed in order to enhance our awareness of supralinguistic behaviour an

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Ruhland, Neil J. "Gaining public support through interpersonal means : the application of the uncertainty reduction theory to political communication." CardinalScholar 1.0, 2009. http://liblink.bsu.edu/uhtbin/catkey/1540707.

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Political public relations is far from a science and candidates employ teams of public relations practitioners in an effort to gain as much support as possible from their constituency. This is most evident during an election, where a candidate attempts to garner enough support to either remain in office or be elected for the first time to the position. A way must be determined to attract individuals to vote on Election Day. The average American voter is not the individual that are being interviewed on television about the candidate they support, they are the people that spend less time thinkin

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Steffan, Dennis [Verfasser]. "Visual Politics : Investigating the Visual Communication Strategies of Political Parties and Candidates from a Longitudinal and Comparative Perspective / Dennis Steffan." Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG, 2021. http://d-nb.info/1237168716/34.

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27

Smith, Benjamin King. "Cross-Cutting Concerns: The Varying Effects of Partisan Cues in the Context of Social Networks." PDXScholar, 2014. https://pdxscholar.library.pdx.edu/open_access_etds/1952.

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The theory of motivated reasoning predicts that partisan cues in the media will affect political attitudes, by encouraging individuals to align their views with those of their party's elites. The effect has primarily been tested by looking at issues which have pre-established partisan positions (e.g. immigration reform, gay rights, etc.). This study looks at the effects of partisan cues in the media on attitudes toward a non-partisan issue, the NSA's collection of American's meta-data. Additionally, the study extends research on partisan cues by exploring the moderating role of an individual's

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Walker, Lucy. "High interest, low content : a content analysis of 2004 campaign information found in five leading consumer magazines aimed at young adults /." abstract and full text PDF (free order & download UNR users only), 2005. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1433112.

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Thesis (M.A.)--University of Nevada, Reno, 2005.<br>"August, 2005." Includes bibliographical references (leaves 80-88). Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2005]. 1 microfilm reel ; 35 mm. Online version available on the World Wide Web.

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Wright, Alan. "The idea of political communication." Thesis, University of Southampton, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.252700.

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30

PFAU, MICHAEL WALTON. "INOCULATION IN POLITICAL CAMPAIGN COMMUNICATION." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184179.

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This study examined attack and inoculation message strategies in political campaign communication. A total of 341 initial and followup treatment interviews and 392 control interviews were completed among potential voters in a U.S. Senate campaign during October 1986. The study hypothesized that character attack messages directed to supporters of opposing candidates exert more influence than issue attack messages. This prediction was not supported. Contrary to prediction, the results indicated that, during the latter stages of a political campaign featuring known candidates, issue attack messag

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31

Shen, Fei. "An economic theory of political communication effects how the economy conditions political learning /." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1243880056.

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32

Bredin, Marian. "Aboriginal media in Canada : cultural politics and communication practices." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=28692.

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This dissertation considers the relation between culture and communication with respect to the development of aboriginal media in Canada. It introduces and elaborates a concept of cultural politics with which to interpret the history of contact between aboriginal and non-aboriginal people. This concept is further applied to an analysis of Canadian cultural and communications policy and the intervention of native broadcasters in policy procedures and discourses. The dissertation undertakes a critical review of existing research on aboriginal media. It assesses the usefulness of interpretive too

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Ponder, James D. "The Social Nature of Politics: Testing the Relationship between Individual Differences, Motives for Using Media for Political Information, and Political Discussion Partners." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1351355352.

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34

LaMarre, Heather L. "Political Entertainment Media and the Elaboration Likelihood Model: A Focus on the Roles of Motivation and Ability." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1247862649.

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Ковтун, Т. О., та І. Д. Похило. "Інтернет як інструмент політичних технологій". Thesis, ВНТУ, 2019. http://ir.lib.vntu.edu.ua//handle/123456789/24062.

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В даній роботі виявлено нові можливості застосування Інтернету у галузі політичних технологій. Розглянуто приклади використання сучасних технологій в передвиборчих кампаніях, а саме під час виборів у США. Проаналізовано політичні комунікації<br>In this paper, we discovered new opportunities for using the Internet in the field of political technologies. Examples of using modern technologies in election campaigns, especially during the US elections, are considered. Analyzed political communications. The advantages and disadvantages of the Internet in political communication are determined. The

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Boateng, Joseph. "Complementarity in Politics-Administration Relationship: Interpersonal Trust Between Political Appointees and Career Public Managers in State Government." University of Akron / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=akron1399993559.

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Liu, Yung-I. "The Influence of Communication Context on Political Cognition in Presidential Campaigns: A Geospatial Analysis." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211994930.

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Eriksson, Sophie. "Den politiska budbäraren : Medias personifiering i en digital värld?" Thesis, Linnéuniversitetet, Institutionen för statsvetenskap (ST), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74862.

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When the elections are getting closer, media starts to reports more frequently aboutpolitical parties, leaders and issues to enlighten the public. But the media changes just as time changes as well. Framing and entertainment/ advertising tends to be more common in political media in our time. Studies in media globalization and researches from the newest election in USA shows that the political media has become more personalized, which, according to some hasan effect on the public’s attitude or belief towards politics and leaders. In that very situation, I got interested in finding out if and h

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Vinciūnienė, Aušra. "European Union communication policy and its implementation on the national level: Case of the Baltic States." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20101126_135638-08418.

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Dissertation focuses on qualitative aspects of EU communication strategies applied in two new EU member states, young democracies – Lithuania and Estonia. The overall goal of the research was twofold: to gain a better understanding about the reasons that determine implementation of EU Communication Policy in different national contexts as well as to propose possible solutions how to reshape and adapt it to specific cultures and conditions. Dissertation deals with the normative approach, that EU communication can provide a basis for the formation of the European public sphere and can help to br

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Dinan, William. "Lobbying and devolution : policy and political communication in Scotland, 1997-2003." Thesis, University of Stirling, 2005. http://hdl.handle.net/1893/26826.

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This thesis examines the growth of commercial lobbying in Scotland with the devolution of political power to Edinburgh in 1999. The study analyses the nascent public affairs community in Edinburgh in the lead up to, and during, the first session of the Scottish Parliament. This period covers the public debate at Holyrood over the registration and regulation of outside interests, and examines both the public and private political communication of those actors involved. The evidence base for this thesis is drawn from archival and documentary research, extended observational fieldwork in Edinburg

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Lisko, Chelsie Lee. "Politics, Policy, and Some Emotion." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1291238299.

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Robinson, Vanessa M. "College students and voter mobilization campaigns : a grounded communication theory for increasing political efficacy and involvement." Scholarly Commons, 2007. https://scholarlycommons.pacific.edu/uop_etds/667.

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This study examined which channels, messages, and sources were most effective in increasing political involvement among college students. Political participation among college students has decreased in every election since eighteen year- olds were given the right to vote. Numerous campaigns targeted to increase political participation among college students have been implemented but there is no evidence that these campaigns have been effective. This study developed a grounded theory for increasing political participation among college students l;!ased on several focus group interactions. Stude

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Walton, Jennifer Lee. "POLITICAL REELISM: A RHETORICAL CRITICISM OF REFLECTION AND INTERPRETATION IN POLITICAL FILMS." Connect to this title online, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1143492027.

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Dhital, Pragya. "Paper chains : the techno-politics of communication in modern India." Thesis, SOAS, University of London, 2016. http://eprints.soas.ac.uk/23639/.

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Long, Jacob Andrew. "Time Dynamics and Stability of Political Identity and Political Communication." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1595519865595447.

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Musialowska, Ewa Anna. "POLITICAL COMMUNICATION IN GERMANY AND POLAND." Doctoral thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2008. http://nbn-resolving.de/urn:nbn:de:bsz:14-ds-1216216577378-73783.

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Diese Studie vergleicht die politische Kommunikation in Deutschland und Polen. Der Forschungsüberblick macht deutlich, dass international vergleichende Analysen, die etablierte Demokratien und Transformationsländer umfassen, relativ selten durchgeführt werden. Dabei gibt es keine Untersuchungen, die sich mit dem Vergleich der politischen Kommunikation zwischen Deutschland und Polen befassen. Mit der Untersuchung der beiden Länder wird die Dissertation die bestehende Forschungslücke schließen. Die politische Kommunikation wird in dieser Studie aus der Sicht von zwei unterschiedlichen Akteuren –

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Vaccari, Federico. "The political economy of strategic communication." Thesis, University of Essex, 2018. http://repository.essex.ac.uk/22362/.

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This thesis contains three chapters exploring the implications of strategically biased information on political outcomes. The first chapter studies how a politically motivated media outlet misreports information in order to endorse its preferred candidate during an election. The task of identifying the reporting strategy through which an interested outlet can influence the decision of voters is non-trivial as there are many ways in which this can be done. I show that there is only one plausible equilibrium, where the media outlet ``pools'' information in a way that sways the decision of the me

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Švejcarová, Pavla. "Médiokracie - politická komunikace v době masových médií." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192707.

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The aim of this master thesis is to analyse how Czech political parties used social network to political communication before election in year 2013. The work tries to define the basic concepts of political marketing, political communication and new, modern forms of it associated with the Internet and social networks. In the analytical part I analyse Facebook profiles of selected parties. The work is complemented by scans of profiles, graphs and tables, which can help to understand the analysis. The analysis uses data from the annual reports of the parties, the publication of the Institute of P

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Tagtmeyer, Sarah K. "Dialogic communication and the Grand Old Party a content analysis of the Republican Party web sites /." Muncie, Ind. : Ball State University, 2008. http://cardinalscholar.bsu.edu/371.

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MIchaelsen, Abigail. "Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/990.

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In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship

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