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1

Pinar, Dogan, and John F. Kennedy School of Government, eds. Cooperation in product development and process R&D between competitors. John F. Kennedy School of Government, Harvard University, 2007.

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2

Robert, Michel. Product innovation strategy, pure and simple: How winning companies outpace their competitors. McGraw-Hill, 1995.

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3

Frost & Sullivan., ed. World audiology product markets: Competitors keep their ears to the ground for hints of improving sales. Frost & Sullivan, 1994.

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4

Braber, Helleke, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer, eds. Branding Books Across the Ages. Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463723916.

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For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly ‘branded’ and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process thr
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5

Paints and Similar Coatings (Product Sales & Trade: PRQ21). Stationery Office Books, 1997.

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6

Britain, Great. Paints and Similar Coatings (Product Sales & Trade: PRQ21). Stationery Office Books, 1997.

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7

Pilcher, Jeffrey M. Hopped Up. Oxford University PressNew York, 2024. http://dx.doi.org/10.1093/oso/9780197676042.001.0001.

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Abstract Hopped Up is a global history of beer describing how diverse local styles became standardized through industrialization into the light, crisp style known as Pilsner. Beer is considered broadly as a fermented, grain-based or similar beverage, including African sorghum beer, Japanese sake, Bolivian chicha, and Mexican pulque in addition to European barley beers. Technological change and scientific brewing contributed to this standardization by allowing greater control over the fermentation process. European imperialism also contributed to the global spread of lager beer by equating it w
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8

Paints and Similar Coatings (Product Sales and Trade: PRQ21). The Stationery Office Books (Agencies), 1998.

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9

Paints and Similar Coatings (Product Sales and Trade: PRQ21). The Stationery Office Books (Agencies), 1997.

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10

Product Sales & Trade Prq21: Paints & Similar Coatings Qtr 1 (Product Sales and Trade: PRQ21). The Stationery Office Books (Agencies), 1997.

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11

Subramaniam, Mohan. The Future of Competitive Strategy. The MIT Press, 2022. http://dx.doi.org/10.7551/mitpress/14129.001.0001.

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How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit fr
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12

Product innovation strategy pure and simple: How winning companies outpace their competitors. McGraw-Hill, 1995.

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13

Frishman, Rick, and Robyn Freedman-Spizman. Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! McGraw-Hill, 2008.

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14

Overcurrents and Undercurrents, All about GFCIs, AFCIs, and Similar Devices, Plus New Safety Product Ideas. Reptec, 2009.

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15

Qu, Lirong, and Darrell J. Triulzi. Blood product therapy in the ICU. Oxford University Press, 2016. http://dx.doi.org/10.1093/med/9780199600830.003.0267.

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Transfusions are among the most common medical procedures in the intensive care unit. Several randomized controlled trials (RCT) indicate that restrictive red cell transfusion practice using a haemoglobin of <7g/dL is safe in critically-ill patients. Although similar RCT are not available for plasma or platelet transfusion guidelines, a large body of observational studies suggest that plasma transfusion for an invasive procedure has not been shown to be of benefit in patients with INR <2.0. Similarly, in thrombocytopenic patients, the target platelet count for bleeding or for an invasive
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16

Decision Making Handbook: Potential Ideas, Existing Customers, Product Lifecycle, Change Mindset, Design Thinking,TR5 Competitors, Selling, Goal Setting, Data, Research Methodology, Quality, Cost and Time. Independently Published, 2022.

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17

Shattuck, S. Australian Ants. CSIRO Publishing, 1999. http://dx.doi.org/10.1071/9780643100671.

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Ants are one of the most influential elements in Australian ecosystems, having a major impact on plant growth and reproduction, and soil structure. They act as predators and competitors of other arthropods, and are an important food source for other animals.
 The book provides details on separating genera from those which are superficially similar and those which are commonly confused. The distribution, habitat preferences and general biologies of each genus are discussed, and there is an introduction to the more important research papers investigating each group.
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18

Koikari, Mire. Love! Spam. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190240400.003.0010.

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This chapter narrates the tale of Okinawan identity through an unusual medium, Spam, the gelatinous pink lunchmeat that accompanied the American military in its imperialist expansion across the Pacific. Spam and similar competitors were welcomed by Okinawans as luxuries following the exigencies of the war and were soon adapted and indigenized as an ingredient in popular local dishes like pōku tamago (pork and eggs) and chanpurū (mixed stir-fry). The chapter shows how luncheon meat created a powerful narrative space to express discordant emotions and attitudes: memories of war and militarized o
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19

Brunsson, Nils. When Sellers Create Markets. Edited by Anna Tyllström. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198815761.003.0006.

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Using empirical examples of two new markets for professional service, coaching services and public relations consultancy, we discuss how prospective sellers of a new product can engage in market creation. For example, sellers must create fundamental market components, such as a good that is defined and perceived as new, buyers who can be convinced that the new good can be a commodity in a market, competitors, and forms for exchange. In so doing sellers face a specific set of market dilemmas and challenges. For instance, how can they strike a balance between presenting a good as new or old? How
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20

Mills, M. G. L., and M. E. J. Mills. Morphometrics, demographics, and genetic viability. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198712145.003.0002.

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Morphometric data showed that southern Kalahari male cheetahs are larger than females and coalition males are larger than single males. Both tend to be smaller than cheetahs from other regions. The estimated density was 0.7 adult cheetahs/100 km2. Adult males were either single (43.2%) or in two-male (35.8%) or three-male (20.9%) coalitions. Only two out of seven two-male coalitions were full siblings. Litter sizes at birth and emergence were similar to those in the Serengeti, but age at independence and at first litter were older, and litter size at independence larger. Cub sex ratio was equa
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21

Aspers, Patrik, and Asaf Darr. Organizing Marketplaces. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198815761.003.0014.

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What if potential buyers don’t know about our market and its specific elements? This chapter deals with one way of tackling that problem: the organization of trade fairs. Although the central attempted activity in the marketplace is the transaction, trade fairs are mainly about presenting products to potential buyers. Based on the study of a trade fair for computer software in the USA, we discuss the reasons for organizing a trade fair, illustrate the process of trade fair organization, and describe the effects of the trade fair on the emergent market. The trade fair organization has led to se
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22

Christy, Peter, and John Katsaros. Getting It Right the First Time. Praeger, 2005. http://dx.doi.org/10.5040/9798400656934.

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There is no doubt that the pace of business has accelerated—products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. Whether your business is microprocessors or airplane manufacturing, it will live or die by the degree to which you can anticipate demand for your products and services. InGetting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that accurately predict market conditions—espec
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23

Dijk, Theo J. van. Managing When Times Are Tough. ABC-CLIO, LLC, 2010. http://dx.doi.org/10.5040/9798400682452.

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A turnaround expert offers a practical management guide to surviving a recession or any other tough business environment, from an industry downturn to getting blindsided by competitors. Theo van Dijk has spent a lifetime getting companies out of difficulties. In Managing When Times Are Tough he shares his expertise, offering practical advice on honing management skills and employing simple techniques that are highly effective in helping companies weather nearly any storm. Urging managers to rediscover that business is a team sport, and he argues that the key to success in tough times is to ign
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24

Doering, James M. New Alliances, New Media, New York. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037412.003.0005.

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This chapter talks about how Judson had transformed his professional life in less than five years. No longer a musical jack-of-all-trades, he was now a professional music manager, solidly established in the Philadelphia community. Judson's meteoric rise in the 1920s mirrored the United States' own economic prosperity during this era. But his success was more than a product of good economic times. Judson weighed his risks carefully, always kept a diverse management portfolio, and most importantly avoided pitting his various interests against each other. He had the ability to assure patrons of a
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25

Pravadelli, Veronica. Performative Bodies and Non-Referential Images. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038778.003.0007.

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This chapter focuses on the 1950s musical. In contrast to melodrama, the musical combines spectacle with reflexive strategies and is able to comment in a sophisticated fashion on the fiction/reality dichotomy and on the relation between cinema and the other media, especially theater and television. While noir and woman's film used expressive techniques to emphasize the split nature of the human psyche—the opposition between conscious and unconscious realities—1950s musical goes one step further. Many films show that gendered identities are the product of a series of performances, rather than t
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26

Drake, H. A. Christianity and Rome. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190278359.003.0003.

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While Constantine’s conversion to Christianity changed the deity, it did not change the ideology of the Roman empire. Before Constantine’s relationship with Christianity, there was no religious body in the empire capable of providing a sanction for imperial rule similar to what a vote in the Roman Senate had been able to do. Roman religion was conducted by the same civic authorities who performed “secular duties”; the emperor as pontifex maximus could not credibly ratify himself. But over the centuries, Christians had developed an empire-wide organization completely independent of government c
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27

Ross, Jacob. Idealism and Fine-Tuning. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198746973.003.0015.

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This chapter argues that, given certain background assumptions, a kind of idealism follows from a version of the fine-tuning thesis. The kind of idealism in question ascribes explanatory priority, not ontological priority, to the mental. The version of the fine-tuning thesis in question is the strong fine-tuning for consciousness thesis, according to which (i) the values of the fundamental physical parameters are fine-tuned for consciousness and (ii) this fine-tuning for consciousness is not the inevitable by-product of fine-tuning for something more basic than consciousness, such as life. The
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28

Nelson, Laura K. “Feminism Means More Than a Changed World. . . . It Means the Creation of a New Consciousness in Women”. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190265144.003.0008.

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Challenging the notion that public actions and political lobbying are the women’s movement’s main tactics, this chapter traces the history of an extra-institutional form of feminism—narrative-based consciousness-raising—from its inception in the 1910s through its contemporary online expression today. Rather than a product of second-wave feminism, narrative-based consciousness-raising has always been central to the women’s movement, as the chapter shows. Narrative-based consciousness-raising as a strategy assumes that, in order to change fundamental societal institutions such as marriage, the n
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29

Ackerman, Edwin F. Origins of the Mass Party. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197576502.001.0001.

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This book argues that the mass party emerged as the product of two distinct but related “primitive accumulations”—the dismantling of communal land tenure and the corresponding dispossession of the means of local administration. It illustrates this argument by studying the party central to one of the longest regimes of the 20th century—the Partido Revolucionario Institucional (PRI) in Mexico, which emerged as a mass party during the 1930s and 1940s. I place the PRI in comparative perspective, studying the failed emergence of Bolivia’s Movimiento Nacionalista Revolucionario (MNR) (1952–64), atte
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30

Meisner, Dwayne A. Orphic Traditions and the Birth of the Gods. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190663520.001.0001.

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Orphic Tradition and the Birth of the Gods is a literary history that attempts to reconstruct the fragments of four theogonies that were attributed to the legendary singer Orpheus: the Derveni, Eudemian, Hieronyman, and Rhapsodic Theogonies. Most modern scholars have described these poems as if they were similar to Hesiod’s Theogony—lengthy chronological accounts of the births of the gods from the beginning of time to the present—but this book suggests that a better model for understanding how these poems were composed is to see each of them as an individual product of bricolage (as explained
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31

Mantilla, Giovanni. Lawmaking under Pressure. Cornell University Press, 2020. http://dx.doi.org/10.7591/cornell/9781501752582.001.0001.

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This book analyzes the origins and development of the international humanitarian treaty rules that now exist to regulate internal armed conflict. Until well into the twentieth century, states allowed atrocious violence as an acceptable product of internal conflict. Why have states created international laws to control internal armed conflict? Why did states compromise their national security by accepting these international humanitarian constraints? Why did they create these rules at improbable moments, as European empires cracked, freedom fighters emerged, and fears of communist rebellion spr
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32

Poplack, Shana. Borrowing. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190256388.001.0001.

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In virtually every bilingual situation empirically studied, borrowed items make up the overwhelming majority of other-language material, but short shrift has been given to this major manifestation of language contact. As a result, scholars have long been divided over whether borrowing is a process distinct from code-switching, leading to long-standing controversy over how best to theorize language mixing strategies. This volume focuses on lexical borrowing as it actually occurs in the discourse of bilingual speakers, building on more than three decades of original research. Based on vast quant
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33

Craik, Fergus I. M. Remembering. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192895226.001.0001.

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The book sets out Fergus Craik’s view of human memory as a dynamic activity of mind and brain. In this account, remembering is understood as a system of active cognitive processes, similar to the processes underlying attending, perceiving, and thinking. The book therefore extends and elaborates the concept of “levels of processing” proposed by Craik and Lockhart (1972). Thus, encoding processes are essentially the mental activities involved in perceiving and understanding, and retrieval is described as the partial reactivation of these same processes. It is further suggested that “memory trace
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34

Garber, Michael G. My Melancholy Baby. University Press of Mississippi, 2021. http://dx.doi.org/10.14325/mississippi/9781496834294.001.0001.

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This book offers a detailed biography of ten influential American popular love ballads, from “Bill Bailey, Won’t You Please Come Home” (1902) to “You Made Me Love You” (1913). These became models for over forty years of great songs. In an innovative combination, they fused jazziness with intimate, personal qualities that were further revealed in the late 1920s with the advent of the torch song genre—and microphone crooning techniques, which linked them to the lullaby. They were a product of collective innovation by both famous figures like Irving Berlin and forgotten songwriters, including wom
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35

Gartzke, Erik A., and Paul Poast. Empirically Assessing the Bargaining Theory of War: Potential and Challenges. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228637.013.274.

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What explains war? The so-called bargaining approach has evolved quickly in the past two decades, opening up important new possibilities and raising fundamental challenges to previous conventional thinking about the origins of political violence. Bargaining is intended to explain the causes of conflict on many levels, from interpersonal to international. War is not the product of any of a number of variables creating opportunity or willingness, but instead is caused by whatever factors prevent competitors from negotiating the settlements that result from fighting. Conflict is thus a bargaining
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36

Brodman, Barbara, and James E. Doan. Universal Vampire. Fairleigh Dickinson University Press, 2013. https://doi.org/10.5040/9781683934806.

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Since the publication of John Polidori’s The Vampyre (1819), the vampire has been a mainstay of Western culture, appearing consistently in literature, art, music (notably opera), film, television, graphic novels and popular culture in general. Even before its entrance into the realm of arts and letters in the early nineteenth century, the vampire was a feared creature of Eastern European folklore and legend, rising from the grave at night to consume its living loved ones and neighbors, often converting them at the same time into fellow vampires. A major question exists within vampire scholarsh
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37

Palmore, Erdman P., Frank Whittington, and Suzanne Kunkel, eds. The International Handbook on Aging. 3rd ed. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400671333.

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The United Nations World Assembly on Aging has made advancing health and well-being into old age a worldwide call for action. And this text at hand shows us what researchers worldwide are doing to answer that call. Here, three of America’s most esteemed experts on aging lead a global team of contributors - each an expert in his or her country - to show us what the top challenges of each nation are, and what top research is being done there to meet those. While we cannot predict with absolute certainty all of the issues that will arise over the next 20 years, we can anticipate some and we must
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