Relevant bibliographies by topics / Consciousness of socially responsible consumption

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consciousness of socially responsible consumption'

Author: Grafiati
Published: 15 June 2024
Last updated: 31 July 2025

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Journal articles on the topic "Consciousness of socially responsible consumption"

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Park, Sang-Ah, Jae-Ok Park, and Ji-Yeon Lee. "The influence of environmental consciousness and socially responsible clothing consumption attitude on perceived consequences of fast fashion." Research Journal of the Costume Culture 22, no. 2 (2014): 225–39. http://dx.doi.org/10.7741/rjcc.2014.22.2.225.

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박상아, 이지연, and Jae-Ok Park. "The influence of environmental consciousness and socially responsible clothing consumption attitude on perceived consequences of fast fashion." Research Journal of the Costume Culture 22, no. 2 (2014): 225–39. http://dx.doi.org/10.29049/rjcc.2014.22.2.225.

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Kim, Yun-Hee. "Organic shoppers’ involvement in organic foods: self and identity." British Food Journal 121, no. 1 (2019): 139–56. http://dx.doi.org/10.1108/bfj-03-2018-0202.

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PurposeThe purpose of this paper is to understand how identities drive customer values, attitudes toward organic foods and satisfaction, all of which influence world or mouth (WOM).Design/methodology/approachQuestionnaire surveys were administered to the purchasers of organic foods. In total, 512 completed responses were obtained for data analysis.FindingsStrongly defined social identity and role identity are significant antecedents of consumers’ health consciousness and socially responsible consumer behavior (SRCB). This finding explains why organic shoppers value their health and the environ
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Hasbullah, Nornajihah Nadia, Zuraidah Sulaiman, Adaviah Mas’od, and Hanis Syuhada Ahmad Sugiran. "Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers." Sustainability 14, no. 4 (2022): 1945. http://dx.doi.org/10.3390/su14041945.

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The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away from conventional to green products. Understanding the factors that influence consumer purchasing decisions is critical in developing the demand for and commitment to sustainable apparel consumption. In support of the United Nation’s efforts to promote sustainable consumption in Malaysia, a study wa
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Stoian, Ioana-Claudia. "CORPORATE SOCIAL RESPONSIBILITY AND GREEN MARKETING: THE INFLUENCE OF ECO- LABELLING AND ETHICAL CERTIFICATIONS ON CONSUMER BEHAVIOR AND THEIR IMPACT ON SUSTAINABLE ECONOMICAL DEVELOPMENT." ASECU 20 (2025): 137–46. https://doi.org/10.63356/978-99976-57-32-9_11.

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In an era where environmental consciousness is shaping consumer decisions, eco-labelling is emerging as a lighthouse to steer consumers towards more sustainable consumption. This paper analyzes the relationship between eco-labels and consumers, disclosing the far-reaching influence such eco-aware symbols play in sculpting purchasing decisions. As we sail into an era defined by sustainability and ethical choices, understanding how eco-labels are resonating with, educating and motivating consumers is not just an academic pursuit; it is a key to unlocking a greener future for the planet and busin
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Mulazzani, Luca, Brunella Arru, Luca Camanzi, et al. "Factors Influencing Consumption Intention of Insect-Fed Fish among Italian Respondents." Foods 12, no. 17 (2023): 3301. http://dx.doi.org/10.3390/foods12173301.

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The rise in the world’s demand for fish is increasingly met by aquaculture. However, this sector still shows various criticalities in terms of sustainability of practices, first and foremost, that of feed availability. Nowadays, the use of insect meal represents one of the potential sustainable solutions, but consumption intention of fish fed with insect meal and the factors affecting it have not yet been adequately understood. This study investigates 318 Italian consumers’ intentions to buy fish fed with insect meal using an extended version of the Theory of Planned Behavior, including consum
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Semeniuk, Larisa, and Andrii Semeniuk. "Energy Transformations in the Context of Modern Worldview Paradigms." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 8(41) (2022): 68–74. http://dx.doi.org/10.32515/2663-1636.2022.8(41).68-74.

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The article aims to analyse the worldview theories, which have become the basis for the concept of sustainable energy transformations. A number of ideas explaining the close connection between energy and environmental transformations, economic and technological progress of society and the state of the environment are considered. Energy transformations have become the research object due to the processes such as, on the one hand, the understanding of the future energy resources crisis, and on the other, the awareness of environmental problems that can lead to the real threat to humanity. The pu
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Talesara, Arpit. "To Explore and Analyse the Attitude, Behaviour, And Purchasing Decisions of Generation Z (Gen Z) Consumers Towards Sustainable Fashion." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45479.

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ABSTRACT The study explores the attitudes, behaviours, and purchasing decisions of Generation Z (Gen Z) consumers toward sustainable fashion in the Indian context. As the environmental consequences of fast fashion gain increasing visibility, understanding how the most digitally connected and socially conscious generation engages with sustainability has become vital for shaping responsible consumption patterns. This research investigates the complex interplay between sustainability awareness, brand trust, price perception, and perceived fashionability, and how these factors influence Gen Z's co
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Prendergast, Gerard Paul, and Alex S. L. Tsang. "Explaining socially responsible consumption." Journal of Consumer Marketing 36, no. 1 (2019): 146–54. http://dx.doi.org/10.1108/jcm-02-2018-2568.

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PurposeConsumers are becoming increasingly socially conscious when making their purchasing decisions, which in turn is providing an incentive for firms to integrate social responsibility considerations into their product offerings. Explaining the various categories of socially responsible consumption (SRC) is therefore important. The purpose of this paper is to explain the various categories of socially responsible consumption.Design/methodology/approachGrounded in the theory of planned behavior (TPB), this paper surveyed a sample of 1,202 Hong Kong consumers.FindingsThe findings indicate that
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Kyianytsia, I. "ЕМОЦІЙНА НАСИЧЕНІСТЬ МЕДІАКОНТЕНТУ: КОМУНІКАЦІЙНА СТРАТЕГІЯ ЧИ МАНІПУЛЯТИВНА ПРАКТИКА?" State and Regions. Series: Social Communications, № 1(61) (29 червня 2025): 46. https://doi.org/10.32840/cpu2219-8741/2025.1(61).7.

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<p><strong><em>The purpose of the study </em></strong><em>is to comprehensively analyze the theoretical aspects of emotional optimization of media content, including the study of the features and mechanisms of balancing emotional expressivity with the requirements of information integrity.</em><strong><em></em></strong></p><p><strong><em>The research methodology</em></strong><em> is based on an interdisciplinary theoretical analysis that integrates communication studies approaches focuse
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Dissertations / Theses on the topic "Consciousness of socially responsible consumption"

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Ben, Arbia Abir. "La conscience environnementale, sociale et économique comme vecteur motivationnel au comportement responsable des consommateurs collaboratifs et des simplistes volontaires." Electronic Thesis or Diss., Université de Lille (2022-....), 2023. http://www.theses.fr/2023ULILD020.

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La présente thèse traite le rôle de la conscience environnementale, sociale et économique en tant que facteur de motivation dans l'adoption de comportements responsables par les consommateurs collaboratifs et les simplistes volontaires. Le contexte postmoderne actuel, caractérisé par une préoccupation croissante pour les questions sociales et environnementales, offre une opportunité unique d'étudier la transition vers des comportements socialement responsables. Cette recherche contribue à la compréhension de la manière dont la conscience pour une consommation socialement responsable peut motiv
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Lee, Ada Lai Yung. "A social dilemma perspective on socially responsible consumption." HKBU Institutional Repository, 2016. https://repository.hkbu.edu.hk/etd_oa/587.

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Recent research on corporate social responsibility has focused on the corporate level, whereas limited research has been conducted at the individual level most commonly referred to as socially responsible consumption. Recycling is a kind of socially responsible consumer behaviour because it benefits the society as a whole in the long term but involves a personal cost and does not benefit the individual consumer directly. Previous studies on recycling have used theories such as the theory of interpersonal behaviour, means-end chain theory, theory of planned behaviour or norm activation model. H
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Korboi, Jesse B. "Socially responsible consumption : an exploratory study on the Western Cape." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/20836.

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Thesis (MBA)--Stellenbosch University, 2007.<br>Socially responsible consumption plays a major role in achieving environmental sustainability in any part of the world. The aim of this investigation was to identify whether consumers in the Western Cape are socially responsible. The research was conducted using a sample of 200 consumers in the Cape Town area as a representative sample of the Western Cape. Data were gathered from respondents by means of a questionnaire. The statistical interpretation of the survey results were done by means of constructing frequency distribution tables sinc
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Tabor, Desiree Lynn. "Consumption Practices and Middle-Class Consciousness among Socially Aware Shoppers in Atlanta." Digital Archive @ GSU, 2006. http://digitalarchive.gsu.edu/anthro_theses/13.

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With the postmodern prevalence of shopping as both a recreational and subsistence activity, social class identity is increasingly constituted around access to the landscape of consumption. U.S. middle-class identity is normalized in commercial spaces and the exclusion of the lower-class from these spaces perpetuates wider social disparities. For socially aware members of the middle-class, distinction may be achieved by selectively shopping throughout the metropolitan area with the goal of influencing corporate practices. Yet this distinction is not without cost as middle-class shoppers are pri
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Lefevre, Emelie, and Marcus Nilsson. "The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20779.

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The purpose of this thesis is to investigate consumers’ willingness to act socially responsible in their online fashion purchasing behaviour. Three frameworks; Theory of Planned Behaviour (TPB), Socially Responsible Consumer Behaviour (SRCB) and Consumer Social Responsibility (CNSR), constitute a foundation and have been combined in a conceptual framework. The research approach used is a qualitative research approach, and the empirical data was gathered in two semi-structured focus-groups with five and six participants. The participants were recruited by a convivence sampling method, with purp
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Stephens, Susan Helm. "Attitudes toward socially responsible consumption: development and validation of a scale and investigation of relationships to clothing acquisition and discard behaviors." Diss., Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/49876.

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Environmental deterioration has been and continues to be a serious problem in our consumer-oriented society. The ecologically detrimental effects of clothing waste are often unappreciated even by those who attempt to practice social responsibility in other areas of consumption. The purpose of this research was to examine the degree of social responsibility exhibited by individuals in their consumption of clothing. The specific clothing acquisition and discard (CAD) behaviors studied were garment recycling. purchase of secondhand clothing purchase of classic style apparel, and general clothing
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Marques, Angélica Gomes. "O comércio justo no contexto português: análise dos factores antecedentes da intenção de compra e das atitudes dos consumidores." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/3195.

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Mestrado em Marketing<br>A Fair Trade Foundation observou que, na Europa, as vendas dos produtos provenientes do comércio justo aumentaram de 47% entre 2006 e 2007 (Fair Trade Foundation 2008). Embora em quantidade escassa, os estudos existentes sobre o comércio justo em Portugal permitem concluir que existe um segmento de mercado interessado nestes produtos mas as organizações ligadas ao comércio justo têm dificuldade em dinamizar e desenvolver este mercado no contexto Português. Perante isto, torna-se relevante entender melhor o processo de decisão de compra destes produtos, isto é, identifi
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Hay, Céline. "Modélisation du processus de socialisation à la consommation socialement responsable : une approche par les récits de vie." Thesis, Normandie, 2019. http://www.theses.fr/2019NORMC049.

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Parmi les travaux portant sur la consommation socialement responsable, peu se sont encore intéressés à l’enfant comme cible pertinente. Cette recherche s’inscrit dans la logique des actions étatiques qui s’emploient à comprendre et modifier les comportements non responsables chez l’adulte. En considérant l’intérêt de la socialisation dès le plus jeune âge, cette recherche vise à comprendre le processus de socialisation de l’enfant à la consommation socialement responsable via la méthode biographique des récits de vie. Nos résultats s’appuient sur l’analyse de 19 parcours de vie, composés de 16
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Ferlet, Axelle. "Le rôle des représentations sociales dans l'évaluation d'attributs socialement responsables : le cas de la gouvernance des coopératives agroalimentaires." Thesis, Lyon, 2016. http://www.theses.fr/2016LYSE3078/document.

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Jacquet, d’aucy, Béghin-Say ou Labeyrie… ces marques font partie du quotidien des consommateurs français sans pour autant qu’ils sachent, dans leur grande majorité, qu’elles sont détenues par des coopératives agricoles. Si ces marques communiquaient leur statut coopératif, ceci constituerait-il une valeur ajoutée pour les consommateurs ? Ce travail doctoral s’intéresse au rôle joué par la représentation sociale des consommateurs au sujet du mode de gouvernance de l’entreprise productrice dans le cadre de l’évaluation des produits. Cette problématique de recherche est abordée selon trois questi
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Bui, Ngoc Nhu Nguyet. "Proposition d'un modèle explicatif de la consommation socialement responsable : une application portant sur les consommatrices vietnamiennes." Thesis, Université Grenoble Alpes (ComUE), 2015. http://www.theses.fr/2015GREAG011.

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Les consommateurs veulent, grâce à leur consommation, éliminer tout effet négatif et maximiser l'impact bénéfique à long terme sur la Société. Ce type de consommer est appelé la consommation socialement responsable. Des recherches sur ce concept ont été menées dans les pays occidentaux, mais relativement peu d'études ont porté sur les pays en Asie en général et au Vietnam en particulier. Notre volonté, dans ce travail doctoral, est de construire une échelle de mesure de la consommation socialement responsable dans le contexte du Vietnam et de modéliser la prise de décision du consommateur en m
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Books on the topic "Consciousness of socially responsible consumption"

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Bhattacharyya, Jishnu, M. S. Balaji, Yangyang Jiang, Jaylan Azer, and Chandana R. Hewege, eds. Socially Responsible Consumption and Marketing in Practice. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-6433-5.

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Hewege, Chandana R. Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies. Springer, 2023.

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Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies. Springer Singapore Pte. Limited, 2022.

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Book chapters on the topic "Consciousness of socially responsible consumption"

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Dua, Pami, Arsh Dhir, D. Bhagwan Das, Ashita Allamraju, Apurva Narayan, and V. B. Gupta. "Catalysing SDGs Achievement Through Community Engagement: A Case Study of the Dayalbagh Model." In Wellbeing, Values and Lifestyles. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-97-4730-6_10.

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Abstract The G20 countries face multifaceted challenges in their pursuit of the sustainable development goals (SDGs). Progress has plateaued due to global health crises such as the COVID-19 pandemic, geopolitical tensions, and uneven economic growth. It is imperative then to reevaluate the existing strategies aimed at achieving the SDGs. To achieve the SDGs in a timebound manner, this study recommends a shift towards holistic sustainability, integrating the inner dimension of sustainability comprising values, beliefs, attitudes, spiritual and intuitive consciousness, and conscientiousness alon
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Moghul, Umar F. "Sketching Consciousness: Natural and Built Environments." In A Socially Responsible Islamic Finance. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-48841-7_3.

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Mustakova-Possardt, Elena, and Julie Oxenberg. "Toward Cultivating Socially Responsible Global Consciousness." In International and Cultural Psychology. Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-7391-6_6.

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Venkatesan, Madhavi, Martina Yorde Rincon, Kathleen Grevers, Shannon M. Welch, and Elizabeth L. Cline. "Socially Responsible Consumption and Marketing in Practice." In Dealing with Socially Responsible Consumers. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-4457-4_8.

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Ranjitha, G. P., and Krishnan Jeesha. "Collaborative Consumption: The Future of Sharing Economy." In Dealing with Socially Responsible Consumers. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-4457-4_5.

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Bhatti, Hina Y., M. Mercedes Galan-Ladero, and Clementina Galera-Casquet. "“Clean Hunza Project”: Responsible Consumption for a Sustainable Tourism." In Dealing with Socially Responsible Consumers. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-4457-4_25.

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Ghosh, Namrata, and D. V. Ramana. "Millet and Money Promoting Sustainable Consumption in Southern Orissa." In Dealing with Socially Responsible Consumers. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-4457-4_13.

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Khoa, Do The, and Priyanko Guchait. "It’s Time to Rethink the Consumption of Genetically Modified Foods." In Dealing with Socially Responsible Consumers. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-4457-4_12.

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Green, Todd, Gary Sinclair, and Julie Tinson. "An Exploration of Socially Responsible Music Consumption." In Rediscovering the Essentiality of Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_19.

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Durmaz, Ahmet, İnci Dursun, and Ebru Tümer Kabadayı. "Are They Actually Sustainable? The Social Desirability Bias in Sustainable Consumption Surveys." In Dealing with Socially Responsible Consumers. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-4457-4_28.

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Conference papers on the topic "Consciousness of socially responsible consumption"

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Chomová, Katarína, Janka Kopaničová, Dagmar Klepochová, and Marína Korčoková. "The Climate-Conscious Generation: The Influence of Sustainability Education and Influencers on Generation Z's Climate Responsibility." In 25th International Joint Conference Central and Eastern Europe in the Changing Business Environment. Vydavateľstvo EKONÓM, 2025. https://doi.org/10.53465/ceecbe.2025.9788022552257.144-154.

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This study examines how prior education and influencers impact sustainability awareness among Generation Z in Slovakia. Generation Z is crucial to shaping trends around renewable energy, sustainable fashion, and responsible consumption. Their purchasing decisions are influenced by various factors. While previous research has highlighted the role of education and influencers in fostering socially responsible behaviors, few studies focus specifically on this topic. A survey among 412 respondents was conducted to explore the relationship between education, influencer impact, and the adoption of a
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Nepotu, Lucia. "The impact of socially responsible consumption on economic welfare." In Conferința științifică națională cu participare internațională "Integrare prin cercetare și inovare", dedicată Zilei Internaționale a Științei pentru Pace și Dezvoltare. Moldova State University, 2025. https://doi.org/10.59295/spd2024j.100.

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This paper focuses on an exploration and synthesis of conceptual approaches to economic well-being. Responsible consumption practices were identified and analyzed, and the factors influencing them were determined. Likewise, the connection between these two was determined. The objectives focus on evaluating consumers’ awareness and behavior towards socially responsible consumption, and determining the reasons that influence them to favor socially responsible products and services. Likewise, what are the trends of socially responsible consumption and whether it contributes to increasing the well
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Lu, Chia-Ju. "An Empirical Study on the Antecedents of Socially Responsible Consumption Behavior." In 2013 7th International Conference on Complex, Intelligent, and Software Intensive Systems (CISIS). IEEE, 2013. http://dx.doi.org/10.1109/cisis.2013.118.

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Williams, Annie, and Nancy J. Hodges. "Generation Z and Socially Responsible Fashion Consumption: Exploring the Value-Action Gap." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11930.

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Nepotu, Lucia. "Evaluation of the contribution of the socially responsible consumer to increase in economic welfare." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.49.

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Purpose of the article: to analyze and demonstrate how socially responsible consumer behaviors contribute to the improvement of economic well-being at the individual and national level. Methodology: several scientific research methods were used in this article, including: literature review, analysis of existing works, quantitative research: survey to assess the level of social responsibility in purchasing decisions and perception on the impact of economic well-being, analysis of studies of case. Conclusions: The connection between responsible consumption and economic well-being is increasingly
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Ilenia Amato, Carmela, and Martina Orlacchio. "Perspectives of Design for Recycling in Fashion System. Redefining fashion waste value models." In 5th International Conference on Human Systems Engineering and Design: Future Trends and Applications (IHSED 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1004148.

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The Fashion industry is facing significant structural and systemic challenges that require a paradigm shift. According to Agamben, the resilience of complex systems is the response to the ability to adapt and evolve through the adoption of innovative and alternative approaches that are able to transfigure reality by overcoming apparent difficulties. The notion of intempestivity, in particular, assumes a critical role in building resilience based on innovation and sustainability. It is defined as a dynamic form that requires a constant process of reinvention, using apparent damage as an opportu
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Lee, Min-Young, RayeCarol Cavender, and Scarlett Wesley. "The Impact of Slow Fashion Orientation (SFO) on Socially Responsible Consumption (SRC): Moderating Effects of Industry Irresponsibility and Consumer Irresponsibility." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11736.

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da Silva, Íris Malta, and Paulo Cesar Machado Ferroli. "Slow Fashion Trends: The Impact of Social Media on Consumer Awareness, Communication, and Behavior." In ENSUS 2024 - XII Encontro de Sustentabilidade em Projeto. Grupo de Pesquisa Virtuhab/UFSC, 2024. http://dx.doi.org/10.29183/2596-237x.ensus2024.v12.n1.p1086-1098.

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This article looks at the UN's Sustainable Development Goals for 2030, with the main focus on goal 12 entitled "Responsible Consumption and Production". Specifically, it relates the connection between slow fashion and social media and seeks to promote persuasive communication strategies. As a general objective, it seeks to foster the relationship between the desires of consumers and brands in relation to sustainability, with aspects of economic, social and environmental influence. Finally, it presents design and marketing strategies for one of the paths to sustainability in fashion, with a soc
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Freeman, Olivia, Rosie Hand, and Aileen Kennedy. "Breaking down Silos through Authentic Assessment: a Live Case Analysis." In Sixth International Conference on Higher Education Advances. Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/head20.2020.11150.

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One of the aims of Technological University Dublin (TU Dublin) is to create graduates who problem solve as socially responsible global citizens. We wanted to provide an opportunity for our students to address relevant, marketing and consumption challenges in new and innovative ways, and to develop analytical competences and professional skills and comportment in a real-life context. This paper describes the design, implementation and outcome of an inter-disciplinary and cross-programme ‘authentic assessment’ method which we have termed a ‘live case analysis’. The assessment comprised fieldwork
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Sigurjonsson, Throstur Olaf, and Stefan Wendt. "The role of artificial intelligence in supporting sustainability in the food industry: Insights from Iceland." In Corporate governance: Scholarly research and practice. Virtus Interpress, 2024. https://doi.org/10.22495/cgsrapp9.

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This study investigates the role of artificial intelligence (AI) in promoting environmentally friendly and socially responsible business practices within the food industry. This research explores how AI is integrated into corporate strategies and its impact on sustainability by analyzing the entire value chain- from production to processing and distribution. Using a qualitative approach, the study is based on semi-structured interviews with stakeholders across various stages of the food value chain in Iceland. The interviews focus on the current application of AI in corporate strategies, its s
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Reports on the topic "Consciousness of socially responsible consumption"

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Ma, Yoon Jin, and Minsun Lee. Male Consumers' Socially Responsible Consumption by Product Category and Involvement. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1557.

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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