Relevant bibliographies by topics / Consolidated marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Consolidated marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Consolidated marketing"

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Nekhai, V. V., and О. V. Kravets. "CHOOSING STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF AGRICULTURAL MACHINERY ENTERPRISES." Podilian Bulletin: Agriculture, Engineering, Economics, no. 37 (February 16, 2023): 85–90. http://dx.doi.org/10.37406/2706-9052-2022-2-13.

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Introduction. The article touches on the actual problem of improving the strategic management of agricultural engineering enterprises, choosing its directions. Purpose. The purpose of the article is to justify approaches to the definition and selection of strategic directions for the development of agricultural engineering enterprises in modern business conditions. Methods. The methodological basis of the article is the fundamental provisions of strategic management, modern concepts of convergence, cooperation and integration. The method of consolidated marketing as applied to strategic manage
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Thuita, Joyce, and Winnie Njeru. "Marketing Information Systems and Competitive Advantage at Consolidated Bank of Kenya Limited." European Journal of Business and Management Research 6, no. 5 (2021): 224–27. http://dx.doi.org/10.24018/ejbmr.2021.6.5.1077.

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Business today is a challenge because of the dynamics involved, marketers whose responsibility is to ensure that the business makes profits also have to be dynamic on how they organize their marketing strategies in a way that is relevant to today’s market. Whatever the kind of establishment, market and purchaser information is necessary if organization objectives are to be met and consumers needs fulfilled, having an efficient marketing information system is one of the channels through which an organization can acquire the information it needs from its customers thereby giving the organization
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Su, Shenru. "Marketing Strategy Analysis on China’s Fast Food Industry: Case from KFC." BCP Business & Management 38 (March 2, 2023): 2295–99. http://dx.doi.org/10.54691/bcpbm.v38i.4093.

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This study is in the context of digital marketing. It aims to study several marketing strategies of KFC: advertising marketing, brand marketing, word-of-mouth marketing, price strategy, and localization strategy. The study found that through multi-channel marketing, KFC consolidated its brand foundation to attract consumers and a variety of marketing strategies in parallel. Analyze customer preferences through digital dining, multi-platform operations, Clear target groups, improve service equipment while focusing on timely machine strategy, and improve the possibility of purchase; the most imp
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Sijoria, Charu, Srabanti Mukherjee, and Biplab Datta. "Impact of the antecedents of eWOM on CBBE." Marketing Intelligence & Planning 36, no. 5 (2018): 528–42. http://dx.doi.org/10.1108/mip-10-2017-0221.

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Purpose The purpose of this paper is to consolidate the antecedents of electronic word of mouth (eWOM). Thereafter, it examines the impact of eWOM and its antecedents on consumer-based brand equity (CBBE). Design/methodology/approach A total of 93 research articles on eWOM and CBBE were critically reviewed using the systematic literature review method. Findings This study has consolidated the antecedents of eWOM from the extant literature. It has identified eight antecedents of eWOM including information or argument quality, loyalty, social relationship, source quality, satisfaction, subjectiv
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Auwalu, Salisu Rabi'u1, Vasanth Kumar Srinivasa Rao Meesala2 Dr., and Meinrad Donkeng Voumo3* Sylvain. "Strength, Weaknesses, Opportunities and Threat (SWOT) Analysis of E-marketing Strategies in India from literature review." MSI Journal of Economics and Business Management (MSIJEBM) Volume 2, Issue 4 (2025): 22–28. https://doi.org/10.5281/zenodo.15278883.

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The evolution of e-marketing in India has significantly transformed how businesses communicate with consumers, particularly through digital tools such as search engine optimization (SEO), social media marketing (SMM), and content marketing. However, despite rapid adoption, many enterprises especially Micro, Small, and Medium Enterprises (MSMEs) struggle with poor digital literacy, fragmented strategies, and limited integration of advanced technologies. The problem is further exacerbated by rising cybersecurity concerns, inconsistent consumer engagement, and inadequate regulatory frameworks. Wh
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Belén Ramón-Rodríguez, Ana, María Jesús Such-Devesa, José Francisco Perles-Ribes, and Luis Moreno-Izquierdo. "Competitiveness, Intelligence and Sustainability in Consolidated Destinations." Tourism 69, no. 2 (2021): 281–99. http://dx.doi.org/10.37741/t.69.2.8.

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Competitiveness, sustainability and innovation have been studied by the tourism literature at least since the 1990s. In spite of the advances made in the comprehension of these concepts, the dynamic nature of the industry continually generates new practical challenges for the public and private agents of the sector and scientific challenges for tourism researchers. Currently, globalization and digital progress, the emergence of new marketing platforms, the increased saturation of certain destinations and the COVID-19 pandemic are significantly affecting the competitiveness and sustainability o
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Machado Nardi, Vinicius Antonio, William Carvalho Jardim, Wagner Ladeira, and Fernando De Oliveira Santini. "Customer interaction in business relations: a meta-analysis approach." Marketing Intelligence & Planning 38, no. 2 (2019): 239–53. http://dx.doi.org/10.1108/mip-11-2018-0531.

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Purpose Customer interaction is both an aim and source of concern for managers around the world. Different forms of interaction, such as cocreation, coproduction and customer participation, are evaluated in different fields of knowledge, with a gap in terms of the joint analysis of their antecedents and consequences as well as possible practical distinctions in the effects of these concepts. The purpose of this paper is to examine customer interaction effects by applying meta-analysis of effect sizes that measure the strength of their relationships. Design/methodology/approach The study used m
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Tripathi, Shalini N., and Masood H. Siddiqui. "Proposing a Hierarchical Utility Package with Reference to Mobile Advertising." International Journal of E-Business Research 7, no. 1 (2011): 71–92. http://dx.doi.org/10.4018/jebr.2011010105.

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Mobile advertising is a powerful tool for direct and interactive marketing. However effective marketing requires examining consumers’ psyche. This study proposes a hierarchical utility package (in the consumers’ perception) with reference to mobile advertising, thus enhancing its acceptance. Confirmatory factor analysis revealed four consolidated utility dimensions (with reference to mobile advertising). Binary logistic regression was used to create a hierarchical utility package with respondents giving the highest priority to Customization rather than Location based messaging, followed by Inc
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Qi, Tianfei. "Research on Marketing and Innovation Strategies in China's Gacha Game Industry--Taking MiHoYo Company as an Example." Journal of Education, Humanities and Social Sciences 48 (March 19, 2025): 8–12. https://doi.org/10.54097/d7qk8841.

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With the rapid development of technology and the popularization of the Internet in China, the mobile gaming industry has become a popular segment of the Internet sector in China. As a part of the mobile game industry, gacha games have been developing rapidly in recent years. As one of the world's leading developers of gacha games, MiHoYo, with its unique marketing strategy and innovation ability, has made remarkable achievements in the highly competitive game market. This report analyzes the success path of MiHoYo from the dimensions of marketing and innovation. The results show that MiHoYo's
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Mupangavanhu, Yeukai, and Dominique Kerchhoff. "Online deceptive advertising and consumer protection in South Africa - The law and its shortcomings?" De Jure 56, no. 1 (2023): 86–106. http://dx.doi.org/10.17159/2225-7160/2023/v56a7.

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E-commerce and e-marketing has grown significantly over the past few years. More businesses are moving away from original forms of marketing tools such as newspapers, magazines, billboards and televisions and instead prefer online platforms such as social media. The article focuses on false, misleading and deceptive online marketing representations. It examines the legislative framework that seeks to protect online consumers in South Africa in terms of the Electronic Communications and Transactions Act 25 of 2002 (ECTA), the Consumer Protection Act 68 of 2008 (CPA) as well as the Social Media
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Dissertations / Theses on the topic "Consolidated marketing"

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Нехай, В. В. "Збутова діяльність підприємств сільськогосподарського машинобудування на засадах консолідованого маркетингу: теорія, методологія, практика". Thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75091.

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У дисертації розроблено теоретико-методологічні засади та методичний інструментарій удосконалення збутової діяльності підприємств сільськогосподарського машинобудування на засадах консолідованого маркетингу. Обгрунтовано сутність консолідованого маркетингу; визначено його відмінності від інших типів спільної маркетингової діяльності, специфічні принципи та завдання його реалізації, передумови, цільові таргети й етапи ухвалення підприємствами рішення на користь створення інтегрованих структур для реалізації консолідованого порівняно із самостійною організацією збуту або залученням посередників;
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HSIEH, MING-HSIU, and 謝明秀. "An Analysis for Overseas Marketing Strategy of Consolidated Travel Agencies: A Case Study of Japan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/34981658751460451271.

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碩士<br>國立高雄應用科技大學<br>觀光與餐旅管理系<br>100<br>Recently, in regard to the rapid growth of economy, the increase of our average income, and the implementation of Rest on Weekends in Taiwan, the requirement and importance for recreation and traveling has greatly increased. As we all know, Taiwan was restored from Japan in 1945. The elders reminisce the period of Japanese colony while the youngsters adore its pop culture. Based on the above two factors, Japan is one country appealing to everyone. In geographical aspect, Japan is not far from Taiwan as it only takes two and a half to five hours of flig
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Morgado, Maria Salomé de Jesus Martins. "Effect analysis on the application of IFRS 10 compared with the IAS 27." Master's thesis, 2013. http://hdl.handle.net/10071/6854.

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This study investigates the changes caused on the application of IFRS 10 Consolidated Financial Statements compared with the previous guidance IAS 27 Consolidated and Separated Financial Statements on the Consolidated Financial Statements. IFRS 10 replaces the IAS 27 and is effective application started, for the annuals periods beginning on or after 1 January 2013. With the objective of understanding it’s possible effects, this work started to compare the standard currently applied (IAS 27) with the IFRS 10, and it is identified a number of differences, some of them that could be only c
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Lopes, Mariana Calçada. "Efeitos da adoção da IFRS 10 e da IFRS 11: um estudo exploratório." Master's thesis, 2017. http://hdl.handle.net/10071/15313.

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Este estudo apresenta evidência sobre os efeitos da adoção da "International Financial Reporting Standard" (IFRS) 10, "Consolidated Financial Statements" (2011) e da IFRS 11, "Joint Arrangements" (2011), emitidas pelo "International Accounting Standards Board" (IASB) em maio de 2011 e integradas no denominado "pacote de consolidação". Estas normas introduzem várias alterações que podem ter potencialmente afetado a composição dos grupos de entidades e a classificação e contabilização de interesses em acordos sujeitos a controlo conjunto. O presente estudo tem natureza exploratória e consi
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Camões, Rita Maria Bizarro. "Valor relevante das demonstrações financeiras separadas em entidades Europeias: Impacto do normativo internacional versus normativo nacional." Master's thesis, 2020. http://hdl.handle.net/10071/21835.

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Desde 2005, na União Europeia (UE), com a promulgação do Regulamento n.º 1606/2002, as entidades com títulos admitidos à cotação em bolsa passaram a utilizar obrigatoriamente as International Financial Reporting Standards (IFRS) nas contas consolidadas, existindo a possibilidade de cada Estado Membro (EM) escolher o normativo a utilizar nas contas separadas. Uma vez que a literatura acerca do valor relevante das Demonstrações Financeiras (DF) separadas é diminuta, o presente estudo tem como objetivo perceber se a adoção das IFRS apresenta um maior valor relevante que os normativos contab
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Books on the topic "Consolidated marketing"

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Aryeh Greenfield-A.G. Publications (Israel), ed. Investment counseling, investment marketing and portfolio management: Completely updated, consolidated translations of the law and regulations correct as of December 15, 2010. 7th ed. Aryeh Greenfield-A.G. Publications, 2011.

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Aryeh Greenfield-A.G. Publications (Israel), ed. Investment counseling, investment marketing and portfolio management: Completely updated, consolidated translation of the law and regulations correct as of October 25, 2009. 6th ed. Aryeh Greenfield-A.G. Publications, 2009.

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Aryeh Greenfield-A.G. Publications (Israel), ed. Investment counseling, investment marketing and portfolio management: Completely updated, consolidated translation of the law and regulations correct as of October 25, 2009 [sic]. 8th ed. Aryeh Greenfield-A.G. Publications, 2011.

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Aleshnikova, Vera. Introduction to Territory Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1200565.

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The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is a
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Commission, European Communities. Collection of consolidated texts - 393 R 3699: Council Regulation (EC) No 3699/93 of 21 December 1993 laying down the criteria and arrangements regarding Community structural assistance in the fisheries and aquaculture sector and the processing and marketing of its products. Office for Official Publications of the European Community, 1996.

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Aleshnikova, Vera. Fundamentals of product management. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/1907109.

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The textbook allows you to form competencies in the field of specialized marketing activities — product management. The theoretical part describes modern technologies for the formation, analysis and development of an assortment offer; product positioning and assessment of its competitiveness; the concept of the product life cycle and the process of developing a new product; the basics of the company's brand policy, unit economics. To consolidate knowledge, the theoretical material in each chapter is accompanied by tasks for self-examination. Meets the requirements of the federal state educatio
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Collection of Consolidated Texts - 393 R 3699: Council Regulation (EC) No. 3699/93 of 21 December 1993 Laying Down the Criteria and Arrangements Regarding ... the Processing and Marketing of Its Products. European Communities / Union (EUR-OP/OOPEC/OPOCE), 1997.

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Catana, Stefan. Strategii de marketing in comertul cu amanuntul. Editura Universitara, 2021. http://dx.doi.org/10.5682/9786062812713.

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In actualul context economico-financiar, comertul cu amanuntul este un domeniu complex, vital si provocator, dezvoltat in special in cadrul tarilor care au o economie emergenta. Este de mentionat inca de la inceput, faptul ca, acest sector este un sector foarte dinamic, ce presupune schimbari rapide intr-o perioada scurta de timp. Tendintele cheie si evolutiile sale, precum schimbarea nevoilor consumatorilor si interesul acestora pentru experienta de cumparare mai mult decat pentru produsul in sine, consolidarea pozitiei marilor firme de comert cu amanuntul, aparitia strategiilor de comert cu
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Fleury, James, Bryan Hikari Hartzheim, and Stephen Mamber, eds. The Franchise Era. Edinburgh University Press, 2019. http://dx.doi.org/10.3366/edinburgh/9781474419222.001.0001.

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As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. Over a series of essays by a range of international scholars, this edited collection argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution, and marketing of franchises as a historical form of media-making. In particular, the essays analyze the complex industrial practice of managing franchises across interconnected online platforms with a global scope, presenting a network of scholarly texts that critical
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Book chapters on the topic "Consolidated marketing"

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Xanthopoulou, Aggelia, Michalis Skordoulis, Panagiotis Arsenos, and Petros Kalantonis. "The Effect of Internal Audit on Universities’ Reliability and Performance." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_106.

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AbstractThe aim of this paper is to present a theoretical analysis on how internal audit can influence universities’ reliability and performance. The paper’s methodological approach refers to the study and evaluation of the relevant literature. In recent years, governments are demonstrating a growing interest and willingness to use public money to fund public organizations through several measures, procedures, and incentives that are closely in line with the principles of corporate governance. The goal is to create a coherent public administrative system of accountability, integrity, and trans
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Zuluaga, Diana, and Diana Guerra. "Bogota through the 5 senses: building a creative tourism start-up." In Creative tourism: activating cultural resources and engaging creative travellers. CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0014.

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Abstract 5Bogota: Travel with Locals was established in 2013 with the goal of promoting creative tourism in Colombia. This start-up was conceived as a marketplace connecting local hosts with foreigners wishing to explore the city through different eyes, while fostering local sustainable development in the places they visit. Our experience with Colombian start-up 5Bogota (Bogota through the 5 Senses) underlines the importance of a methodical process integrating the creation of unique tourism experiences with the marketing strategies necessary for the development of a profitable business model,
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Kasemsap, Kijpokin. "Enterprise Information Systems and Digital Marketing." In E-Manufacturing and E-Service Strategies in Contemporary Organizations. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3628-4.ch003.

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With the support of modern technologies, enterprise information systems (EISs) and digital marketing are the significant approaches in modern business and can lead to the establishment of a consolidated business system toward improving the business performance. EISs and digital marketing are related to enterprise resource planning (ERP), electronic commerce (e-commerce), cloud computing, and social media platforms. EISs and digital marketing help modern businesses gain the rapid access to the mass market at an affordable price, increase business profit, and attract new customers in a timely an
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Constâncio, Samantha Praxedes, and Kellen Rocha de Souza. "Sustainability as a new business model: a brief analysis of natura's green marketing." In Themes focused on interdisciplinarity and sustainable development worldwide. Seven Editora, 2023. http://dx.doi.org/10.56238/tfisdwv1-137.

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Since the interaction between consumer and seller, originating from the trade, has begun it has been that according to microeconomic concepts, as explained by the principle of optimization of supply and demand, the consumer always seeks the best consumption standards within his reach, as well as industry and seller seek to market the best one wants for their product or service to be purchased. To facilitate this interaction an important strategic tool promoted by human action is marketing, which exposes to its target audience the social value of a product to be chosen. With the increase of env
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Cavaglieri, Marcelo. "Marketing plan for the company in the area of information management." In DEVELOPMENT AND ITS APPLICATIONS IN SCIENTIFIC KNOWLEDGE. Seven Editora, 2023. http://dx.doi.org/10.56238/devopinterscie-184.

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The market for service provision in the area of standardization of academic work is still little known, with few companies and people specialized in the area. However, in recent years, with more patients entering higher education and the lack of time to dedicate to this activity, the search for this type of service has increased. In this scenario, it is essential to draw marketing strategies to make the company known and be an option for hiring customers. The study was developed at the company MC Normalizações, a provider of formatting services and in the thermalization of academic work accord
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Esteve-Faubel, Rosa Pilar, and José María Esteve-Faubel. "Teachers' Perceptions of Their Educational-Musical Practice at Compulsory Education Levels in Spain." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8156-1.ch008.

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Music education has formed part of compulsory education levels in Spain since the entry into force of the Organic Law for the LOGSE of 3 October 1990. Nonetheless, it cannot be said that music education is fully consolidated at these education levels. The purpose of this article is to determine the perception of currently active teachers regarding their daily teaching practices in the subject of music. A focus group of 11 active teachers was established, all of whom were civil servants: six primary school teachers and five compulsory secondary and higher secondary education teachers. The resul
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Babor, Thomas F., Sally Casswell, Kathryn Graham, et al. "The alcohol industry: a nexus of considerable influence." In Alcohol: No Ordinary Commodity, 3rd ed. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192844484.003.0005.

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Abstract Alcohol producers are large, consolidated, very profitable, and politically influential corporations. The industry nexus also includes the digital platforms and other marketing actors such as owners of global sporting events and the industry’s public relations agencies. Marketing to both consumers and stakeholders is a necessary part of industry activity to recruit and reinforce drinkers, normalize the use of alcohol products, and legitimize the industry’s role in the policy arena. Transnational alcohol corporations (TNACs) have a strong financial incentive to maximize profit by maint
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Borges, Bernardo, and Rui Costa. "An Evaluation of the Usability of a DMO's Digital Marketing Strategy." In Impact of New Media in Tourism. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7095-1.ch006.

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Destination management organisations should be able to reach all those who intend to visit the region they manage in the digital environment, directing their actions towards the development of consolidated strategies, promoting the creation of awareness through extremely informative content, disseminating the notion that the most reliable means for collecting information will be through the organisation that manages the destination. This research aims to understand if the main digital marketing channel of destination management organisations in the Center of Portugal (website) is optimised in
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Poole, Benjamin. "SAW and Sequels." In SAW. Liverpool University Press, 2011. http://dx.doi.org/10.3828/liverpool/9781906733568.003.0009.

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This chapter describes the sequels to SAW (2004). The SAW spin-offs have the distinction of being both sequels and prequels to the original film. There is the implication, reinforced by marketing, that the original experience will be consolidated with each new instalment. Indeed, following the franchise, each instalment offers new narrative information that supplements one's understanding of the original plot. With each instalment's promise of 'revealing the full story', the franchise is at least distinctive in the way it recycles already familiar narrative pleasures, delivering them in 'novel
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Singh, Amandeep, Devesh Bathla, and Amrinder Singh. "To Study the Service Gap Between Customer Perceptions and Expectations in Services Provided by Cab Aggregators." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-5853-2.ch017.

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The most important objective of service quality is the retention of the customer to provide repeatability of services through customer satisfaction. Since customer perceptions and expectations affect the service quality, this study helps to understand and identify the service quality gaps in services provided by cab aggregators to customers in India using SERVQUAL Gap Analysis between perception and expectation. The main objective of this chapter is to understand, study, and compare the customer perception and expectations from customers using services of the cab aggregators within India to id
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Conference papers on the topic "Consolidated marketing"

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Grabarovschi, Ludmila. "Interdisciplinary approaches in teaching management accounting." In Învățământul superior contabil: provocări și soluții: Colocviu științific cu participare internațională in memoriam profesorului Viorel Ţurcanu, ed.3. Academy of Economic Studies of Moldova, 2025. https://doi.org/10.53486/isc2024.20.

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The efficient development of an entity requires professional and competent management focused on customer orientation, cost optimization, and responsiveness to market changes. The foundation of these management skills is laid at the university level and later consolidated and developed in practice. The primary role in generating information aimed at monitoring available resources and the current efficiency of their use belongs to managerial accounting. The managerial accounting system, as a crucial tool for resource management and achieving the entity's objectives by providing useful and relev
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Magalhães Costa, Mariana. "JOGOS OLÍMPICOS E SUSTENTABILIDADE URBANA: PROJEÇÕES PARA PARIS 2024 Entre o marketing, a preservação ambiental e bem-estar social." In Seminario Internacional de Investigación en Urbanismo. Universitat Politècnica de Catalunya, Grup de Recerca en Urbanisme, 2024. http://dx.doi.org/10.5821/siiu.12663.

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Since the 1960 Rome Olympics, the urban transformations triggered by the Olympic Games have gained a greater proportion, leading to a questioning of its heritage. In 2014, the International Olympic Committee (IOC) released a document with 40 guidelines so that the bidding proposal became more aligned with the host city’s future development plan. In this context, Paris is preparing to host the 2024 Olympics, with a campaign strongly rooted in sustainability. Although the French capital already has a consolidated transport network and most of the sporting venues are already built, the sustainabi
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Akasaka, Ifumi. "On Localization Design in Transnational Marketing - The Example of Starbucks." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001851.

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Under the impact of the economic globalization across the world and the dual incentive of the flourishing information exchange, local multinational enterprises begin to emerge. Nowadays, the enterprises from all walks of life are under ever increasing pressure from competition at home and abroad. Under such background, let’s take Starbucks as an example herein to specify the cross-cultural barriers the multinational companies have to tackle in their marketing, such as language differences, religious beliefs, cultural values, etc., and interpret their marketing strategies in China in view of su
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Mihailović, Branko, and Vesna Popović. "DIGITAL MARKETING OF AGRI-FOOD PRODUCTS IN SUPPORT OF RURAL TOURISM DURING THE COVID PANDEMIC." In The Sixth International Scientific Conference - TOURISM CHALLENGES AMID COVID-19, Thematic Proceedings. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2021. http://dx.doi.org/10.52370/tisc21111bm.

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The paper explores the possibilities of restructuring the activities of rural tourism in Serbia, during the COVID pandemic. Having in mind the shock experienced by the tourism sector, as well as the area of rural tourism, digital marketing of agricultural and food products is imposed as one of the solutions. Namely, through online platforms and modern logistics, producers can consolidate business revenues during a pandemic, when rural tourism is almost impossible. The move can be seen as a short-term business restructuring caused by a pandemic. In that way, with the measures of state support,
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Vogel, Richard, Robert Manthey, Max Schlosser, et al. "Smart Tokens for Proximity Marketing and Supply Chain Tracking - Vicima." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006303.

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Facing the predominance of online market places like Amazon physical stores are increasingly losing valuable customers. This challenge is particularly acute for smaller business owners who face additional hurdles. Expanding their physical shops into the digital world not only causes labor and marketing costs but also needs to meet various legal requirements. Even then, small shops are easily overshadowed by the vast competition of digital offerings. Due to the pervasiveness of mobile phones and internet usage the pressure on local stores will likely become an increasing thread. In an attempt t
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Franjković, Jelena. "RETAILER’S SLOGAN IN THE FUNCTION OF PRICE IMAGE." In 5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/eman.2021.467.

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The image of the retail brand and the price image of the retailer are of significant importance for achieving a competitive advantage and long-term strengthening of the overall image. Retailers’ slogans should reflect their overall strategy and facilitate and consolidate the desired positioning in the minds of customers, ie consumers. The paper studies retailers with predominantly food products, i.e., high-turnover products. Retailers who sell products of different brands find it more difficult to manage and control the positioning of their brand, and the price image also plays a significant r
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Pavlić, Ivana, Ana Portolan, and Barbara Puh. "IMAGE FORMATION IN RURAL TOURISM DESTINATION." In Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.38.

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Purpose – Tourism can be an efficient factor of quality and sustainable development especially in the countryside. Nowadays many rural communities are facing agriculture decline and tourism can enable a new concept of economic development. Rural tourism is multifaceted since it can consolidate agriculture, forestry, farming, heritage with numerous and various tourism activities far away from urban center and mass tourism. Forming positive tourism image in such destination is essential. The focal purpose of this paper is to empirically test a concept of rural tourism destination image formation
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Prasad, Asim. "Risk and Challenges in Speedy Commencement of Natural Gas Supplies for Last Mile Consumer Connectivity Projects." In ASME 2013 India Oil and Gas Pipeline Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/iogpc2013-9843.

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Over the years the natural gas pipeline industry in India has witnessed significant growth in all three segments namely domestic gas production / gas import, development of pipeline infrastructure for gas transmission and actual usage by end consumers. This is manifested by the fact that in the last five years the gas consumption in the country has increased by over 50 %. Natural gas is the fuel of choice due to controllability and flexibility in use, low emission of CO2 and other pollutants, efficiency in transportation and distribution. Due to this, natural gas the cleanest fossil fuel is em
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