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Dissertations / Theses on the topic 'Consumer attitude'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Goss, Robert Justin. "Spinning Fantasies into Consumer Attitudes: A Fantasy Realization Perspective of Attitude Formation." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/goss/GossR0506.pdf.

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Fantasy Realization Theory (Oettingen 1996) states that people can dwell on their negative reality, fantasize about a positive future, or mentally compare each. When individuals mentally compare, commitment to the goal of achieving their fantasy is influenced by expectations for goal attainability. Consistent with the attitude literature, such expectations can be influenced by the quality of arguments within an advertisement. Merging these ideas, we predicted and found that participants' attitudes toward purchasing a car were influenced by the quality of arguments presented in an advertisement

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Panadis, Sirinya, and Lalita Phongvivat. "Consumer Attitude toward Spa in Thailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12520.

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3

Malkewitz, Keven. "The effect of representational fidelity and product design quality on attitude toward the product and product recognition /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9987237.

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Thesis (Ph. D.)--University of Oregon, 2000.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 167-178). Also available for download via the World Wide Web; free to University of Oregon users.

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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related mar

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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related mar

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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.

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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emp

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Chen, Xiaoyan. "Essays on mobile commerce, consumer adoption, and privacy concerns." Rennes 1, 2011. http://www.theses.fr/2011REN1G022.

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Le développement explosif du m-commerce est probablement le principal phénomène récent en matière de commerce de détail et de comportement du consommateur. Les grandes marques traditionnelles se battent pour maintenir leurs avantages concurrentiels à travers les technologies du mobile, les firmes émergentes s’efforcent d’entrer sur ce nouveau marché en s’appuyant sur des idées innovantes, et les consommateurs apprécient la commodité et le plaisir apportés par les nombreuses applications des mobiles. Ces dernières années, des « intelliphones » sophistiqués, des utilisateurs plus expérimentés et

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8

Landeck, Michael. "Toward a Theory of Consumer Attitudes Regarding Products of Foreign Origin: a Multiattitude Expectancy-Value Approach." Thesis, North Texas State University, 1988. https://digital.library.unt.edu/ark:/67531/metadc332355/.

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This dissertation focuses generally on consumer behavior, and particularly on consumer attitudes toward products of foreign origin for the purpose of developing a theory that will assist in explaining and predicting this phenomenon. Existing research in the area of country of origin effects upon consumer attitudes toward foreign-made products demonstrates significant methodological limitations such as single cue approaches., The major objective of this dissertation is to contribute to the development of a theory based upon the expectancy-value attitude concept to better explain and predict con

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Özkan, Petek, and Xiaudan Wu. "Chinese and British Consumer Attitude Towards Online Purchasing of Cosmetics." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9777.

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Mecit, Alican. "Four essays on psycholinguistic effects in consumer behavior and consumer-object relations." Thesis, Jouy-en Josas, HEC, 2021. http://www.theses.fr/2021EHEC0002.

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Dans le premier essai, j’examine la langue en tant que nouveau facteur d'anthropomorphisme. À travers huit études, je montre qu’au sein des langues genrées comme le français, les marques de genre que présentent les noms d’entités non humaines influencent la façon dont les individus se représentent mentalement ces entités, et augmentent par conséquent leurs tendances généralisées à anthropomorphiser les objets de consommation. Je démontre ces effets à la fois en comparant les différences naturelles dans les tendances à l’anthropomorphisme entre les langues (par exemple, l’anglais, le français,

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Mills, Juline. "Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2562/.

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This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent

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Botic, Heidi, and Kuntola Choudhury. "Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43898.

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Background: Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. Due to globalization and progress in technology it makes it possible for retailers to use cheap resources and cheap manufacturing from third-world countries which makes this strategy profitable. In these third world countries the working conditions and wages are poor, and the workers are exposed to toxi

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Saénger, Jonathan, Sahlin Marcus, and Uhler Chris. "Adoption of Disruptive Technologies : Exploratory research into consumer attitude formation regarding Bitcoin adoption." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104765.

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Attitudes are based on motivations and are formed in anticipation that the person will handle similar information at a later date. Attitudes are, therefore, necessary collections of pre-determined behavioral intents toward certain information (Solomon et al., 2016). Attitudes and their underlying functions form using a hierarchical structure where certain elements hold the primacy of effect over the remainder. These elements affect, behavior, and cognition as presented by Solomon and colleagues (Solomon et al., 2016). This study aims to explore how investors form attitudes towards the adoption

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Saleem, Bilal, and Alena Recker. "The Effects of Consumer Knowledge and Values on Attitudes and Purchase Intentions : A Quantitative Study of Organic Personal Care Products Among German Female Consumers." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-91031.

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The purpose of this study was to examine the effect of different types of consumer knowledge and values on their attitude towards buying organic personal care products and their purchase intentions of organic personal care products. The aim was to make a theoretical contribution to the research area of consumer behaviour in the context of organic products. As no research had been conducted on how different types of consumers’ knowledge affect their attitudes towards buying organic products and their purchase intentions of organic products, this study aims to address this research gap. In addit

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Axelsson, Erica, and Natasha Jahan. "Consumer attitude towards Corporate Social Responsibility within the fast fashion industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256315.

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Todays’ consumer society has forced companies to work towards a sustainable society. Consumers consider a company’s work with Corporate Social Responsibility (CSR) as necessary and expect companies to work ethically. However, fast fashion consumers’ also demand a low price and rapid changes in trends. Therefore, the purpose of this thesis is to understand fast fashion consumers’ attitude towards, and the importance of, companies working with CSR. By conducting a questionnaire on Cubus’ customers in Uppsala, information has been gained in order to investigate this phenomenon. The results show t

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Gruber, Verena, and Bodo B. Schlegelmilch. "How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior." Springer, 2013. http://epub.wu.ac.at/4025/1/gruber.pdf.

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In accordance with societal norms and values, consumers readily indicate their positive attitudes towards sustainability. However, they hardly take sustainability into account when engaging in exchange relationships with companies. To shed light on this paradox, this paper investigates whether defense mechanisms and the more specific concept of neutralization techniques can explain the discrepancy between societal norms and actual behavior. A multi-method qualitative research design provides rich insights into consumers' underlying cognitive processes and how they make sense of their attitude-

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Karim, Azizul. "Does Facebook and Instagram Advertisement have an impact on Consumer Attitude?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106987.

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Social media has been effectively changed the marketing strategies of different companies. Theprocess of advertising on social media also attracts negative comments on the brands and institutionsmaking such advertisements. The paper sought to establish the impact of such advertisements onoverall consumer attitudes. As such, the paper set out different components like brand equity, brandattitude, digital word of mouth, social media marketing, and consumer relationship with the productas part of the components. The major independent and dependent variables were digital mediamarketing and consume

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Apell, Karlsson Jennifer, Moa Gustafsson, and Rikard Rasmusson. "Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26693.

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How companies in the apparel industry produce their products is receiving increasingly more attention, both in the society and marketplace, as well as by consumers. Despite the increasing amount of corporate scandals and corporate irresponsibility within the apparel industry, the previous research conducted within this field has mainly focused on how positive CSR affects consumers. This thesis aims to investigate how Swedish consumers’ attitude and behaviour are affected by negative CSR in the apparel industry. In order to fulfil the purpose of this thesis, a mix of quantitative and qualitativ

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soponprapapon, varanya, and Tachchaya Chatchotitham. "Consumer behavior of Thai People Toward Hotel Reservation Online." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12631.

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Cullen, Thomas Leshner Glenn. "The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6539.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on November 13, 2009). Thesis advisor: Dr. Glenn Leshner. Includes bibliographical references.

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Sultan, Muhammad Umar, and Md Nasir Uddin. "Consumers’ Attitude towards Online Shopping : Factors influencing Gotland consumers to shop online." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-914.

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In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the factor

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22

Lundemo, Dahlin Emma, and Diana Araf. "How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-434884.

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Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. Denna studie ämnar undersöka svenska konsumenters attityd gentemot företag som använder sig av brand activism som svar på sociala rörelser, där Black Lives Matter valts som empiriskt kontext. Studien ämnar också besvara vilka de viktigaste aspekterna bakom konsumenters attityd är. En förstudie har gjorts genom netnografi och empiri ha

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Van, La Khanh, and khanh van la@rmit edu au. "Customer Loyalty in Web-based Retailing." RMIT University. Management, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070108.150426.

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E-commerce is increasingly recognised as an integrated, rather than independent, part of the retail industry. As online competition grows and online marketing activities intensify, the importance of customer loyalty in e-retailing has also taken central stage in marketing research. This study explores the nature and characteristics of e-loyalty and its direct and indirect antecedents. Drawing from the literature on customer loyalty in the traditional, offline business context, it contends that e-loyalty is determined primarily by the quality of the relationship between an Internet retailer a

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Yang, Mingyan, Sarah Al-Shaaban, and Tram B. Nguyen. "Consumer Attitude and Purchase Intention towards Organic Food : A quantitative study of China." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34944.

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Purpose – The purpose of this study is to investigate the influential factors on consumer attitude towards organic food in a rapid growing market and how the attitude influences consumer purchase intention. Design/methodology/approach – after reviewing relevant literatures, a research model was developed based on six hypotheses. The model was tested by conducting an online survey on Chinese consumers. Findings – Four out of six hypotheses were accepted. In specific, health consciousness, consumer knowledge and personal norms obviously showed their impacts on Chinese consumer attitude and the l

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Greybe, Frikkie. "The influence of endorsed professional surfers on consumer attitude towards surf brands." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008470.

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Sport, with the help of the media, plays a huge role in today’s society. Sport fans are following their favourite athlete and teams religiously as they compete locally and internationally. Over a century ago, the first professional athlete was endorsed. Since then companies are investing millions of dollars in athlete endorsement to promote brand awareness under consumers. The surfing industry is no different. With the Association of Professional Surfers (ASP) world tour, the big surf companies are jumping at the opportunity to sponsor pro surfers to market their products. Previous studies hav

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Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.

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The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in or

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Scholderer, Joachim. "Consumer attitudes towards genetically modified foods in Europe : structure and changeability." Phd thesis, Universität Potsdam, 2004. http://opus.kobv.de/ubp/volltexte/2006/624/.

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Genetically modified foods have been at the center of debate in European consumer policy in the last two decades. Although the quasi-moratorium has been lifted in May 2004 and the road to the market is in principle reopened, strategies for product introduction are lacking. The aim of the research is to assess potential barriers in the area of consumer acceptance and suggest ways in which they can be overcome. After a short history of the genetically modified foods debate in Europe, the existing literature is reviewed. Although previous research converges in its central results, issues that are

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Ketrattanakul, Chalinee, and Pimmanee Pongpatranon. "Consumer responses to product placements in Thai television sitcoms." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6181.

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<p><strong>Date: </strong>May 28, 2009</p><p><strong>Program: </strong>MIMA – International Marketing</p><p><strong>Course name:</strong> Master Thesis (EFO705)</p><p><strong>Title:</strong> Consumer responses to product placements in Thai television sitcoms</p><p><strong>Authors:</strong> Chalinee Ketrattanakul ckl08001@student.mdh.se</p><p>Pimmanee Pongpatranon ppn08004@student.mdh.se</p><p><strong>Tutor: </strong>Tobias Eltebrandt</p><p><strong>Problem:</strong> How Thai consumers identify the advertising strategy of product placements in Thai sitcoms?</p><p><strong>Purpose

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Persson, Gabriel, Henrik Haegermark, and Markus Kvarnvik. "Aroma Theory: Scenting the Attitude." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10547.

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The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing. The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in

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Ly, Kicki, and Liyu Hu. "Gender Difference Influence on Attitude toward Social Media among Chinese Consumers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-1117.

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Social media is developing rapidly and China has become the largest market of social media usage. Due to numerous international social media platforms being unavailable in China, Chinese consumers have different usage and attitude of social media from those in other countries. According to previous studies, consumers’ usage and attitude of social media can be different due to their gender. Due to these two factors, it is interesting to study gender differences in attitudes toward social media in a Chinese context. By using questionnaires, data are collected from students in Shanghai, China. By

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Meinhardt, Sara, and Annali Wallin. "Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-118581.

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The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. Previous research was found regarding consumer attitude toward the ad and purchase intention in relation to sex in advertisements. However no previous research examined whether consumers f

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Baosuwan, Siriwan. "Attitude and satisfaction with internet banking of Bank of Ayudhya Public Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2727.

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The purpose of this study is to gather information for the management of the Bank of Ayudhya to improve its internet banking service. It explored customer satisfaction, customer attitudes, and the correlation between the frequency of Internet banking usage and customer demographic data.

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Thulin, Sofie, and Nadine Rashid. "Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-13997.

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Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. As one of the world’s largest furniture retailing company, IKEA has a well established sustainability policy. They believe that they have a responsibility to control the impact of their business and the role that they play in society. The aim with this research is to contribute to IKEA’s awareness of the Chinese students’ lev

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Chang, Yun-Hsuan, and 張芸瑄. "Feedback Effect on Consumer Attitude Research." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/36980564901218549001.

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碩士<br>中原大學<br>企業管理研究所<br>101<br>Abstract This research is divided into two dimensions to investigate feedback effect on consumer attitude. First, whether the different levels of product knowledge and different types of feedback will influence consumers’ attitude about the feedback he/she received, and it whether will moderate by regulatory focus. As well as, we explore that if consumer have positive attitude with feedback, whether they will increase willingness to pay. Second, we examine whether the different product categories and different types of feedback will influence consumers’ attitude

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Silva, Carolina Curto. "Consumer evaluation of cookies for marketing: case study of portuguese consumers." Master's thesis, 2022. http://hdl.handle.net/10362/134287.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence<br>The word web cookie has been around for almost three decades. However, to many consumers this word comes as an assault to them and their privacy. There have been controversial cases where consumers’ data collected through web cookies was sold to third-party entities, creating a fear regarding data handling. Due to these cases, many governments as well as the European Union has created laws to regulate web cookies, in order to guarantee that we

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JI, PIN_YUAN, and 棘品元. "The Study on Consumer Showrooming Behaviors - Showrooming Attitude and Platform Attitude." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/kzg8kh.

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碩士<br>東吳大學<br>資訊管理學系<br>107<br>The study investigates the showrooming behavior from the consumers’ psychological perspective, Based on the Theory of Reasoned Action (TRA), a behavioral model is proposed and examined via online questionnaire. The analytical results of 286 samples show that both showrooming and platform attitudes have significant impacts on the showrooming intention. Product involvement, familiarity, and trust are all important factors affecting showrooming intention. Price consciousness and perceived price , however, are insignificant. The results of this study provide some ins

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SHUN-PING, CHEN, and 陳訓平. "A Consumer Attitude Study of Web Advertisement." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/59376147045765015125.

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碩士<br>國立臺灣藝術大學<br>多媒體動畫藝術研究所<br>92<br>Upon research, most of the internet users do not pay attention to and even dislike web advertisement. In addition to study the differences between visual and acoustic web advertisement styles, this research explores the effects of the two styles on consumers. We first analyze related past works, followed by developing new web advertisement style, and named “Style of Speech Marketing” web advertisement. This research is then conducted based on experimentation, by random sampling and independent Samples Test. By measuring advertisement feedback and degre

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Her, Yau-Gi, and 何燿基. "Consumer attitude toward internet advetrtising - from social perspective." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/97838059260834877177.

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RAHIMAH, ANNI, and An Ni Ra. "CONSUMER SUSTAINABLE ATTITUDE: PREDICTION FROM TERROR MANAGEMENT THEORY." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/66v5zp.

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博士<br>國立中央大學<br>企業管理學系<br>107<br>Increasing attention towards improving the socio-physical environment has made sustainability a crucial issue. As realised, the sustainable environment only can be achieved when people lead to sustainable lives in all aspects including health, consumerism, housing, and the quality of life. Applying the Terror Management Theory (TMT), this research attempts to investigate whether the terror of death perception will affect consumers’ sustainability attitudes under the contingent condition of religiosity. The field study is conducted in Malang, Indonesia. Follo

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MALHOTRA, CHHAVI. "CONSUMER ATTITUDE AND PERCEPTION TOWARDS ELECTRIC 2 WHEELERS." Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19496.

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The manufacturing and sales of the electric automobiles are being thrusted by the concurrent environmental concerns. The Indian Semi-skilled and skilled technological workforce combined with a huge customer base and a place where production and labour costs are low attracted the global sharks like Bosch, AVL, Cummins etc to enter and manufacture electric vehicles. To study on bias attitude and perception towards electric 2 wheelers, there is a need to study what are the various factors which impact and influences a consumer to invest and purchase these vehicles. Various factors li

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Syrgabayeva, Dinara, and 狄娜拉. "Consumer knowledge, belief, and attitude toward green power usage: An investigation of Kazakhstan consumers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/v76w44.

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碩士<br>逢甲大學<br>國際貿易所<br>100<br>Green power usage considered as the key to long-term country competitiveness because it can reduce the harm to environment and ensure the safety of energy producing. The cost of renewable green power production, however, is still higher than non-renewable energy power such as nuclear or coal. For government officials and electric power company managers, understanding how consumers’ attitude toward more expensive but healthier green power is critical. Despite the importance of green power usage, little academic research has address how consumers’ knowledge, belief

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Kuo, Chien-Wei, and 郭建緯. "The Influence of Factors on Consumer’s Extension Attitude - Involvement and Consumer Innovativeness as Moderators." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/58435689056211059961.

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碩士<br>國立高雄應用科技大學<br>企業管理系<br>100<br>According to the past literature about the extension attitude, we found that most of the research directly has explored the influence of perceived quality of parent brand and perceived tie on extension attitude. Few studies have explored whether these factors affect the perceived fit and then affect the extension of attitude.In addition, this study also adds involvement and consumer innovativeness as moderate variables. The study takes consumers of Kaohsiung area as the research targets. There were 260 official questionnaires distributed. After taking away

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Chang, Puh-Lang, and 張珀琅. "Correlation of recognition and attitude towards “restaurant hygiene grading assessment” with consumer behavior among consumers." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/35240408509028795723.

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碩士<br>中山醫學大學<br>公共衛生學系碩士班<br>103<br>The intention of “restaurant hygiene grading assessment”, which is implemented by government, is desired to provide people the restaurant information that meet the hygiene requirements for selection. However, the correlation of attitude and recognition towards “restaurant hygiene grading assessment” with consumer behavior among consumers has not been explored yet. In the current study, 298 restaurant consumers in Tainan City whose ages ≥ 18 years were recruited to complete a questionnaire, and to examine the correlation of attitude and recognition towards “r

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Tsang, Monlan, and 曾孟蘭. "A Study on the Consumer Attitude Toward Mobile Advertising." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/06642153175920545759.

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wang, shing-chin, and 王信欽. "The Influences of Advertise pun slogan towards Consumer Attitude." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/58023117080161037724.

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碩士<br>樹德科技大學<br>經營管理研究所<br>96<br>The social linguist Wilhelm Bleek thinks that language changes with the society. Consumers adjust their needs when the social environment shifts. The enterprise sells the merchandise by utilizing commercial tricks and technological mechanics. The commercial language is the main language for the enterprise to communicate with the consumers. The concise slogans are the most representative words in the commercial language because they can well express the major ideas within the commercials. A commercial itself is actually an art of brevity. From the perspective o

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Lin, Tzu-Chun, and 林姿君. "The Quantitative Research of Attitude toward Masstige for Consumer." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/28569413812714441008.

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碩士<br>國立宜蘭大學<br>應用經濟學系碩士班<br>98<br>Affected by the financial tsunami, it made the global economic downturn. Many operators are now offering parity goods, hoping to sell more to the ordinary people which take care of their well-beings and also promote own performance growth. However, the new concept of luxury is different from the past, from the emotional point of view as long as the existing perception of the consumers that the product is very important, they are willing to spend the most money in exchange. But this study found that even with similar emotional importance of the commodity, our

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Ye, Wen-Jie, and 葉文傑. "Mining Time-Aware Consumer Attitude Toward Highlighted Product Features." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/h7759n.

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碩士<br>國立臺灣大學<br>資訊管理學研究所<br>106<br>Manufacturers often introduce some highlighted features of their new products to attract consumers. However, highlighted features may or may not fulfill consumers’ needs. Therefore, we propose a framework to capture consumers’ attitude toward highlighted features and how their feedback changes with time. The proposed framework contains four phases. First, we preprocess online consumer reviews, find the highlighted features and generate seed words for each highlighted feature. Second, we modify the Latent Dirichlet Allocation Model (LDA) to iteratively collect

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KUMAR, ANANTHU BHARAT. "A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE GROCERY SHOPPING." Thesis, 2017. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16994.

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The Internet has been increasingly used to facilitate online business transactions between business entities and consumers for various products and services. One of the applications that has received much attention in the last few years is Online Grocery Shopping (OGS). However, the study of Online Grocery Shopping has been limited in number. To enrich the existing studies, this project examines the potential of OGS in India through a survey study. In general, the findings indicate that the conditions of the Indian market support the use of Online Grocery Shopping in India. Online groce

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Lo, Yi-Lun, and 羅伊倫. "A Study on the Consumers' Knowledge ,Attitude and Situational nfluence on Consumer Behavior at Chain Pharmacies." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/84916617744651172858.

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碩士<br>亞洲大學<br>經營管理研究所<br>94<br>As the independence of consumers in consumption enhances, traditional pharmacies are facing transformation, and become chain stores. The traditional pharmacies have closed shelf display, but chain pharmacies have open shelf and able to meet all of consumers’ needs. Therefore, this research studied the relationships among the consumers’ knowledge, attitude, situational influence, and consumer behavior in chain pharmacies, and examined the variables of lifestyle, demographic statistics, and consumption behaviors, in order to find out the effects of the consumers’

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Jung, Jong Hyuok. "Factors influencing consumer acceptance of mobile advertising." Thesis, 2009. http://hdl.handle.net/2152/21912.

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The primary objective of this study is to provide a comprehensive understanding of consumers’ acceptance of mobile advertising. Specifically, this research explored how the persuasive communication process works via mobile advertising. In order to accomplish this research objective, the relationships among various factors identified from earlier studies were tested. Based on previous literature regarding consumer attitudes, media use, and innovation adoption, a conceptual framework was developed to understand consumer acceptance of mobile advertising. For this reason, the current study employe

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