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Journal articles on the topic 'Consumer attitude'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Fadilah, Arsy Nur. "Evaluation of Costumer Attitudes: Attributes Product of Mango Peel Powder." Gema Wiralodra 15, no. 2 (2024): 738–46. http://dx.doi.org/10.31943/gw.v15i2.699.

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Indramayu is the number one mango fruit producing city in West Java Province. While there has been no handling and processing of home industrial waste. This can cause serious problems in the environment. There is a need for an economic and environmentally based waste management system. One of them solution is processing mango peel waste into GOPE (mango peel) powder, products as a natural food additive to replace essence powder products and synthetic powder for food and drinks. The purpose of this study is to analyze consumer attitudes towards the mango peel powder. Consumer attitude is an emo

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Rahayu, Sri, Nabila Kharimah Vedy, and Miswan Gumanti. "Green Purchase Intention Towards Consumer Tissue: Empirical Evidence from Indonesia." Talent: Journal of Economics and Business 2, no. 01 (2024): 27–32. https://doi.org/10.59422/jeb.v2i01.297.

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Green purchase intention is the desire of consumers to buy environmentally friendly products. Currently, positive attitudes and subjective norms that consumers have can influence consumers' intention to buy green products. This study aims to examine the direct impact of consumer attitude and subjective norm on green purchase intention and the influence of consumer attitude on subjective norm. This research is a quantitative study with a survey of 150 tissue consumers in Indonesia. This study uses Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Based on the findings, consum

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Amilia, Suri, Muhammad Rizqi Zati, and Dhian Rosalina. "Evaluation of Consumer Attitudes: Attributes of Langsa Hutan Lindung Park Tourism Services." International Journal of Social Science and Business 7, no. 3 (2023): 570–79. http://dx.doi.org/10.23887/ijssb.v7i3.50247.

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Attitude is a combination of motivation, emotion, and perception of an aspect of an individual's life. Consumer attitude is an emotional expression of consumers that shows whether consumers like an object or not so that attitudes can describe the level of consumer confidence in products or services. Consumer attitudes on tourism service attributes describe what priority attributes are taken into consideration in choosing and visiting tourist sites. The purpose of this study is to analyze consumer attitudes towards the Langsa hutan lindung park tourism services. This research is a quantitative

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Nurtiah, Nurtiah, and Fatimah Abdillah. "PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK." Journal of Management : Small and Medium Enterprises (SMEs) 14, no. 3 (2021): 351–63. http://dx.doi.org/10.35508/jom.v14i3.5612.

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Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. T

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Mentari, Ni Wayan, I. Nyoman Djinar Setiawina, I. Made Kembar Sri Budhi, and I. Wayan Sudirman. "Influence factor of consumers interest on using E-money." International journal of social sciences and humanities 3, no. 2 (2019): 176–86. http://dx.doi.org/10.29332/ijssh.v3n2.311.

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The objectives of this study was to determine the factors that influence consumer interest in using e-money in Badung and Denpasar City in Bali. This study uses the analysis of SEM structural equations with alternative Partial Least Square (PLS). Consumer attitudes mediate the influence of the relationship between perceived benefits and perceived ease of consumer interest in using e-money, the attitude of consumers in using e-money does not mediate the effect of the relationship between customer knowledge on consumer interest in using e-money. The coefficient of determination R-square for atti

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Vaddhano, Nyana, Aldo Hardi Sancoko, and Diyah Tulipa. "Predicting Consumer Behavior Toward Healthy Beverages In Surabaya." JEM17: Jurnal Ekonomi Manajemen 8, no. 2 (2023): 163–78. http://dx.doi.org/10.30996/jem17.v8i2.9902.

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ABSTRACTThis study investigates consumer behavior toward healthy beverages and examines the impacts of subjective norms and attitudes toward healthy beverages on the purchase intention of healthy beverage products. In this study, consumers' long-term orientation, health concerns, and Trust in healthy beverage products influenced attitudes toward healthy beverages. It was conducted in Surabaya City, Indonesia, and the sample size consisted of 137 consumers of healthy drinks in Surabaya. Structural Equation Modeling was applied to measure the relationship among the constructs. The results indica

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Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (2021): 344. http://dx.doi.org/10.3390/nu13020344.

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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding

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Fenitra, Rakotoarisoa Maminirina, and Budhi Haryanto. "Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods." Jurnal Dinamika Manajemen 10, no. 2 (2020): 289–83. http://dx.doi.org/10.15294/jdm.v10i2.18573.

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The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake lux

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Tang, Yiming, Xiucun Wang, and Pingping Lu. "Chinese consumer attitude and purchase intent towards green products." Asia-Pacific Journal of Business Administration 6, no. 2 (2014): 84–96. http://dx.doi.org/10.1108/apjba-05-2013-0037.

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Purpose – The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach – This study utilizes online survey data in China, multiple regression and recursive regression models. Findings – Consumers’ environmental concern, perceived effectiveness belief and functional value positively affect their attitude toward such products. Consumer attitude positively affects purchase intention. Consumer attitude fully mediates the influence of environmental concern, and partly medi

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Kiriri, Peter N. "Consumer ethnocentrism and attitudes towards local products: A case of Kenyan consumers." University Journal 1, no. 3 (2021): XX. http://dx.doi.org/10.59952/tuj.v1i3.20.

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This paper entails a study that was conducted to investigate the existence of consumer ethnocentrismand the attitudes towards locally made products among Kenyan consumers. The study is founded onthe different perspectives of consumer attitudes towards domestic and foreign made products. Thesample for this study was drawn from adult customers who live in Nairobi. Altogether, the studysampled 385 respondents to whom questionnaires were distributed and, 315 completed and returnedfor analysis. The consumer ethnocentric tendency was measured using the consumer ethnocentrismscale developed by Shimp

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Ng, W. E., W. Pindi, K. Rovina, and S. Mantihal. "Awareness and attitude towards 3D food printing technology: the case of consumer responses from Klang Valley, Malaysia." Food Research 6, no. 4 (2022): 364–72. http://dx.doi.org/10.26656/fr.2017.6(4).530.

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This study aimed to investigate the Malaysian consumer response to 3D food printing. The objectives were to evaluate the awareness of consumers on 3D food printing and identify the factors that influence consumers’ final attitude towards 3D food printing and assess consumers’ change in attitude towards 3D food printing after being further informed about the technology. An online consumer survey was conducted in Klang Valley which involved 394 Malaysians of age between 24 to 55 years old. From the survey, the respondents showed a relatively low awareness of 3D food printing. Their initial attit

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Anzar Huthasuhut, Muhammad Fanny, Permana Honneyta Lubis, and Sorayanti Utami. "The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)." International Journal of Scientific and Management Research 05, no. 08 (2022): 43–57. http://dx.doi.org/10.37502/ijsmr.2022.5804.

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This study aims to examine the effect of brand image and lifestyle on purchase intention which is mediated by consumer attitudes towards personal care products with regional comparisons as moderating multigroup (Study on Consumers in Banda Aceh and Lhokseumawe). The population was consumers who bought personal care products from the Nivea brand in Banda Aceh and Lhokseumawe. The sampling technique used was Quota Sampling with the number of respondents as many as 200 people consisting of 100 people in the Banda Aceh area and 100 people in the Lhoksumawe area. Data were collected by distributing

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Mayasari, Mayasari, Rosmiati Rosmiati, Siti Syuhada, and Refnida Refnida. "Faktor-Faktor yang Mempengaruhi Sikap Konsumen Memilih Masuk pada Lembaga Bimbingan Belajar di Kota Padang." Jurnal Ilmiah Universitas Batanghari Jambi 22, no. 3 (2022): 2149. http://dx.doi.org/10.33087/jiubj.v22i3.3038.

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The purpose of this study was to determine and analyze the influence of factors that: influence consumer attitudes in choosing to enter a tutoring institution in the city of Padang in terms of potential factors, decision factors, partial and simultaneous consumer satisfaction value factors on consumer attitudes. The research method used is descriptive quantitative with a population of 20738 students who become consumers at tutoring institutions in the city of Padang. The sampling technique used is the Probability Random Sampling technique so that the sample of this study amounted to 392 people

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Bakanauskas, Arvydas Petras, Edita Kondrotienė, and Edita Jezukevičienė. "Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior." Management of Organizations: Systematic Research 87, no. 1 (2022): 43–66. http://dx.doi.org/10.2478/mosr-2022-0003.

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Abstract The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.

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Sitorus, Lika Oniaranti, Ktut Murniati, and Kordiyana K. Rangga. "SIKAP DAN KEPUASAN KONSUMEN TERHADAP PEMBELIAN SATE DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 2 (2020): 303. http://dx.doi.org/10.23960/jiia.v8i2.4068.

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The study aims to analyze consumer attitudes, consumer satisfaction and the influence of consumer attitudes and satisfaction to the purchase of satay. Data were collected in June–July 2018. The research location is determined purposively with the consideration that the LWS and HJA Restaurants were established in the same year but they have different business development. There are 60 respondents collected using accidental sampling. The analytical methods used are Fishbein Multi-attribute Analysis and Customer Satisfaction Index (CSI). The results showed that consumers of LWS and HJA Restaurant

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Safrizal, Safrizal, Rulianda Purnomo Wibowo, and Tavi Supriana. "AN ANALYSIS OF FISHBEIN MULTIATRIBUTE ATTITUDE OF AWAI NA SHRIMP PASTE PRODUCTS AND INDOFOOD SHRIMP PASTE PRODUCTS." Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan 20, no. 1 (2022): 175. http://dx.doi.org/10.32663/ja.v20i1.2471.

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This study aims to analyze consumer attitudes towards Awai Na shrimp paste products and Indofood shrimp paste products in Langsa City, to analyze consumer ratings of the attributes of Awai Na shrimp paste products and Indofood shrimp paste products in Langsa City, and to analyze consumer confidence in these attributes on Awai Na shrimp paste products and on Indofood shrimp paste products in Langsa City. The analytical method used is the Fishbein Multi Attribute Attitude Model. The multi-attribute attitude model explains that consumer attitudes towards an attitude object (product or brand) are

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Chandra, Hanny, and Tony Sitinjak. "PENGARUH PERSEPSI RISIKO DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN GULA TROPICANA SLIM YANG DIMEDIASI OLEH SIKAP KONSUMEN DI WILAYAH DKI JAKARTA." Jurnal Manajemen 11, no. 1 (2021): 54–63. http://dx.doi.org/10.46806/jm.v11i1.809.

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Sugar is a carbohydrate that can be directly absorbed by the body to convert into energy. However, now people tend to avoid sugar with a sugar free diet. Currently there is a low calorie sugar brand name Tropicana Slim. This research is to find out the influence of Perceived Risk and Brand Image on Purchase Decision Tropicana Slim sugar mediated by Consumer Attitude in DKI Jakarta religion. Data were collected by distributing questionnaires to 165 respondents who had bought and consumed Tropicana Slim sugar. Sampling technique using judgment sampling method. Data analysis technique in this res

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Deshbhag, Raksha, and Bijuna C. Mohan. "Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework." GATR Journal of Management and Marketing Review 3, no. 4 (2018): 193–97. http://dx.doi.org/10.35609/jmmr.2018.3.4(3).

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Objective - Celebrity endorsement is considered to be one of the leading advertising strategies used by marketers to promote brands. Celebrities are the most powerful information sources which have the ability to form or change consumer attitudes. The purpose of the present study is to investigate the influence of celebrity credibility on consumer product evaluation, specifically in relation to attitude formation. Methodology/Technique - This paper presents the conceptual framework for understanding how the credibility of celebrities can influence the evaluation of products by consumers and co

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Zhu, Xiaodong, Chunling Yu, and Saiquan Hu. "Love for One's Country or Oneself: A Brand-choice Framework in Emerging Markets." Social Behavior and Personality: an international journal 44, no. 2 (2016): 325–37. http://dx.doi.org/10.2224/sbp.2016.44.2.325.

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We utilized 185 Chinese survey responses to evaluate the effects of national brand consciousness (NBC) and self–brand connection (SBC) on Chinese consumer preferences. We used linear models, and our analyses established two key effects. First, NBC was positively related to Chinese consumers' attitudes toward national brands and negatively related to foreign brands. Second, SBC exerted a positive influence on Chinese consumers' attitudes toward both national and foreign brands. Whereas quality judgments moderated their attitude toward national brands, psychological distance between consumer and

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Tomoyuki, Takahashi. "Research on the Effect of Negative Emotions on the Sensitivity of Consuming Novel Items." BCP Business & Management 37 (February 1, 2023): 91–96. http://dx.doi.org/10.54691/bcpbm.v37i.3550.

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The rapid development of society has led to an increasing desire for shopping. Many brands have introduced many novelties to satisfy the public taste. If customers are confronted with very new and complex things and situations beyond their current cognitive abilities, they present a wide range of emotional experiences. Emotions are emotional experiences of human attitudes toward objective external things, reflections between objective external things and the needs of the subject in the human brain. Emotions include positive and negative emotions. Negative emotions such as feelings and moods ar

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Marbun, Desyanti, Basuki Sigit Priyono, and Melli Suryanty. "ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)." Jurnal AGRISEP 3, no. 2 (2015): 215–26. http://dx.doi.org/10.31186/jagrisep.14.2.215-226.

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The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color,

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Suraj Kushe Shekhar, Tony P Jose, and Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals." International Journal of Research in Pharmaceutical Sciences 10, no. 4 (2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.

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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out w

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Bursan, Rinaldi, Driya Wiryawan, Habibbullah Jimad, et al. "Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product." IOP Conference Series: Earth and Environmental Science 1027, no. 1 (2022): 012037. http://dx.doi.org/10.1088/1755-1315/1027/1/012037.

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Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green pur

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Krasniqi, Malush, and Drita Krasniqi. "Attitudes and Costumer Behaviour." European Journal of Social Sciences Education and Research 2, no. 1 (2014): 98. http://dx.doi.org/10.26417/ejser.v2i1.p98-104.

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An attitude may be defined as a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object Financial capability encompasses the knowledge, attitudes, skills and behaviors of consumers with respect to managing their resources and understanding, selecting, and making use of financial services that fit their needs. The indicators on this page measure main aspects of financial capability, some of which refer to attitudes and motivations (e.g. attitudes towards the future, impulsiveness, etc.), others to behaviors (e.g. budgeting, saving, ch

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Lee, Jin Kyun, Byung-Kwan Lee, and Wei-Na Lee. "The effects of country-of-origin fit on cross-border brand alliances." Asia Pacific Journal of Marketing and Logistics 30, no. 5 (2018): 1259–76. http://dx.doi.org/10.1108/apjml-08-2017-0187.

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PurposeThe purpose of this paper is to investigate the impact of country-of-origin (COO) fit and consumer product knowledge on consumer brand attitudes in a cross-border strategic brand alliance (SBA).Design/methodology/approachAn experimental study with 207 subjects was conducted using a series of 2 (COO fit: low vs high COO fit) by 3 (product knowledge: low vs moderate vs high knowledge) by 2 (time: pre- vs post-alliance attitudes) mixed factorial design.FindingsThe impact of COO fit on pre- and post-alliance changes in attitude toward the partner brand showed a nonlinear relationship from h

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Junaidi, Junaidi. "The awareness and attitude of Muslim consumer preference: the role of religiosity." Journal of Islamic Accounting and Business Research 12, no. 6 (2021): 919–38. http://dx.doi.org/10.1108/jiabr-08-2020-0250.

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Purpose This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences for Muslims in the context of Islamic bank. Design/methodology/approach A total of 480 Islamic bank consumers were recruited for online survey study. Structural equation modeling was used to test the research hypotheses. Findings Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness play

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Wu, Jintao, Na Wen, Wenyu Dou, and Junsong Chen. "Exploring the effectiveness of consumer creativity in online marketing communications." European Journal of Marketing 49, no. 1/2 (2015): 262–76. http://dx.doi.org/10.1108/ejm-03-2013-0148.

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Purpose – This research aims to investigate effect of consumer creativity on their evaluations of brands. Consumers’ creative participation is often used by online retailers as a promotional tool nowadays. The authors propose that consumer creativity exerts a positive impact on brand attitudes by affecting their attitudes toward the creative activity itself. Furthermore, consumer creativity moderates the effect of consumers’ perceived level of fit on their acceptance of brand extensions, such that creative consumers will show a higher level of acceptance of distant brand extensions. Design/met

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Windiana, Livia, and Desiana Putri. "Pengaruh Logo Halal terhadap Sikap dan Minat Beli Konsumen UMM Bakery." Jurnal Ekonomi Pertanian dan Agribisnis 5, no. 4 (2021): 1206–16. http://dx.doi.org/10.21776/ub.jepa.2021.005.04.22.

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This research aims to know the consumer's attitude to the influence of halal logos in UMM Bakery and to know the relationship of consumer attitudes towards the interest of buying halal products in UMM Bakery. The research data was collected with kuisener and involved 62 umm bakery consumer respondents. The results showed that consumer attitude towards halal logo in UMM Bakery is positive, this shows that products with halal logo are the food that consumers want. The results of the analysis of attitudes to the interest in buying halal products in UMM BAkery with the correlation value of the coe

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Alsharief, Raja Yahya, and Felwa Al-Saadi. "An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping." International Journal of Online Marketing 7, no. 2 (2017): 57–80. http://dx.doi.org/10.4018/ijom.2017040104.

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This paper aims to empirically examine Saudi consumers' attitudes towards online shopping. The papers test a framework that was developed to understand, evaluate and examine the different factors affecting consumer attitudes towards online shopping in Saudi Arabia. Data were collected using a non-probability sample of 1000 Saudi consumers'. The paper investigated several independent variables which were used in previous research studies and its relation with the dependent variable (online shopping attitude among Saudi consumers). The findings indicated that ease of use and reliability were pos

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Kristiningsih, Kristiningsih, Sri Hartini, and Indrianawati Usman. "CONSUMER INNOVATIVENESS DAN CONSUMER ATTITUDE DENGAN SELF CONGRUITY SEBAGAI VARIABEL MEDIASI PADA KONSUMEN GREEN SKINCARE." BALANCE: Economic, Business, Management and Accounting Journal 17, no. 1 (2020): 77. http://dx.doi.org/10.30651/blc.v17i1.4194.

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Innovation is something that is important for businesses to survive in the era of competition. Innovation allows companies to continue to make and improve their offerings, and these offers can be implemented in business only if the customer considers the product to be innovative. This study aimed to examine the effect of consumer innovation on consumer attitudes with self-congruity as a mediating variable. The study was conducted on consumers of green skincare products in East Java. To test the hypothesis, a structural Equation Model analysis was performed using WARP PLS. The results showed th

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Ho, Han-Chiang, Nora Lado, and Pilar Rivera-Torres. "Detangling consumer attitudes to better explain co-branding success." Journal of Product & Brand Management 26, no. 7 (2017): 704–21. http://dx.doi.org/10.1108/jpbm-11-2015-1039.

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Purpose The purpose of this study is to examine consumer attitude toward a new type of co-branded products, which encompass attributes of high-technology and luxury. The authors named these kinds of co-branded products as “high-tech luxury co-branded products” (HLCPs). Current theoretical approaches used to study co-branding strategies cannot completely explain consumer attitude toward HLCPs. In this study, the authors apply the ABC (affect-behavior-cognition) model of attitudes (as opposed to attitude as a whole) to explore how affect and cognition drive consumer behavior toward HLCPs. Design

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Subroto, Agus. "SIKAP KONSUMEN TERHADAP ATRIBUT-ATRIBUT YANG DITAWARKAN TOKO BUKU GRAMEDIA DI SURABAYA." Manajemen & Bisnis Jurnal 4, no. 2 (2018): 1–19. http://dx.doi.org/10.37303/embeji.v4i2.101.

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This research aim to identitication and to know consumer attitude towards attributes that offered by Gramedia book store in Surabaya, that attributes are : product, price, promotion, location, distribution and facility as independent variable and consumer attitude as dependent variable. To analysis that costumer attitude use Multiatribute Attitude Model (MAM) that substance of consumer satisfaction determined by weight which given consumer to attribute (i) times by difference consumer ideal to attribute (i) by consumer beliefing to attribute (i) accounting of measuring scale use likert scale b

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Subroto, Agus. "SIKAP KONSUMEN TERHADAP ATRIBUT-ATRIBUT YANG DITAWARKAN TOKO BUKU GRAMEDIA DI SURABAYA." Manajemen & Bisnis Jurnal 4, no. 2 (2019): 18–36. http://dx.doi.org/10.37303/embeji.v4i2.74.

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This research aim to identitication and to know consumer attitude towards attributes that offered by Gramedia book store in Surabaya, that attributes are : product, price, promotion, location, distribution and facility as independent variable and consumer attitude as dependent variable. To analysis that costumer attitude use Multiatribute Attitude Model (MAM) that substance of consumer satisfaction determined by weight which given consumer to attribute (i) times by difference consumer ideal to attribute (i) by consumer beliefing to attribute (i) accounting of measuring scale use likert scale b

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Nguyen, Huong Hoang Diem, Minh Thi Binh Nguyen, and Tram Ngoc Bich Nguyen. "Factors influencing consumers’ attitude in E commerce." Science and Technology Development Journal 19, no. 4 (2016): 68–80. http://dx.doi.org/10.32508/stdj.v19i4.772.

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The study investigates key factors that affect consumers' attitude towards shopping online and examines its influence on online shopping behavior. A model with six independent variables including Financial risk, Product risk, Convenience risk, Non-Delivery risk, Return risk, Service and Infrastructure is utilized. Data were collected from 500 online shopping consumers in three cities, namely Ho Chi Minh, Ha Noi and Da Nang. Results show that all six independent variables are statistically significant in explaining consumers' attitudes towards online shopping, in which consumer perception about

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Chen, Jiali. "The Influence of Short Video Marketing on Consumer Brand Attitudes under New Media Environment." Communications in Humanities Research 45, no. 1 (2024): 187–92. http://dx.doi.org/10.54254/2753-7064/45/20240093.

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With the development of the Internet, it has become a convenient shopping platform for consumers. In the ear of new media and big data, the short video market has gradually become the mainstream trend of society. The research theme of this paper aims to explore the influence of short video marketing on consumer brand attitude in the context of new media. Specifically, it will analyze how factors such as content creativity and brand loyalty influence consumers perceptions and attitudes toward brands through short video marketing. In this paper, the influence of short video on brand perception a

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McLelland, Melinda A., Jamye Foster, and Wesley Pollitte. "Perceptual deterrents of the green consumer." Qualitative Market Research: An International Journal 25, no. 2 (2022): 293–318. http://dx.doi.org/10.1108/qmr-01-2021-0006.

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Purpose The purpose of this study is to better understand consumers’ overall perceptions of “being green” in an attempt to address the green attitude–behavior gap. Design/methodology/approach This study features a qualitative study that uses a projective technique to tap into consumers’ underlying perceptions of those who purchase green products. A follow-up, quantitative study tests the mediation effects of perceived judgment and self-congruity perceptions on the green attitude–behavior gap. Findings The key finding of the first study suggests that consumers tend to “judge” others based on th

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Almli, Valérie L., Daniele Asioli, and Celia Rocha. "Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey." Nutrients 11, no. 12 (2019): 2951. http://dx.doi.org/10.3390/nu11122951.

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Consumer interest towards healthy food is driving the growth of the organic food market because consumers perceive organic food products to improve their personal health. Berries have well-known health benefits and show increasing market shares in European markets. This manuscript investigates for the first time how health attitudes relate to organic consumers’ choices for nutrient labels of organic dried strawberry products. We conducted an online survey with 614 consumers from Norway, Romania, and Turkey. All participants consumed and liked strawberries and purchased organic food at least on

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Lee, Youngdeok, and Kittichai Watchravesringkan. "How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing." International Journal of Marketing Studies 14, no. 2 (2022): 69. http://dx.doi.org/10.5539/ijms.v14n2p69.

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The study investigates the potential effects of eco-labels and advertisement message framings for promoting consumer attitude on eco-apparel consumption. Furthermore, this paper examines how consumers&rsquo; attitudes towards the brand and advertisement affect consumers&rsquo; evaluation of brand equity in sustainable brands. Using non-probability sampling with college students and Amazon Mturkers, the authors developed the proposed hypotheses with 2 (Eco-label: Absence vs. Presence) x 2 (Framed Messages: Positive vs. Negative) between-subject design on consumers&rsquo; attitudes t

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M., Ashmitha, and S. Dhanaraj Dr. "Consumer attitude towards Plastic Bag Ban Act." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 09 (2018): 508–11. https://doi.org/10.5281/zenodo.1423166.

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This paper examines consumer attitudes towards plastic bag ban. Change in consumer attitude is essential for an effective plastic ban, besides a legislation to ban its production and sale .Environmental consciousness regarding the use of plastic bags, social pressure, and support for the banning of plastic bags is increasing nowadays. This study helps in identifying the consumer attitude towards plastic bag ban, change in their shopping pattern and changes that wish to see in plastic shopping bag ban. In the conclusion of the study, it is identified that consumers who are environmentally consc

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Jones, Michael A., Kristy E. Reynolds, Mark J. Arnold, Colin B. Gabler, Stephanie T. Gillison, and Vincent Myles Landers. "Exploring consumers’ attitude towards relationship marketing." Journal of Services Marketing 29, no. 3 (2015): 188–99. http://dx.doi.org/10.1108/jsm-04-2014-0134.

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Purpose – The purpose of this study is to explore consumers’ overall attitude toward relationship marketing and to determine the influence of consumers’ overall attitude on consumers’ intentions and behaviors. Many services companies practice relationship marketing and customer relationship management. Although the benefits and drawbacks of relationship marketing for consumers have been established, little is known about whether consumers have a relatively positive or negative attitude toward relationship marketing practices. Design/methodology/approach – This research investigates consumers’

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Nazariah, Nur, Yaktiworo Indriani, and Eka Kasymir. "POLA KONSUMSI DAN SIKAP MAHASISWA UNIVERSITAS LAMPUNG TERHADAP KOPI ROBUSTA." Jurnal Ilmu-Ilmu Agribisnis 9, no. 3 (2021): 477. http://dx.doi.org/10.23960/jiia.v9i3.5340.

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The purpose of this study was to determine the attitudes and consumption patterns of University of Lampung (Unila) students towards Robusta coffee. This research was a survey carried out in the University of Lampung. The total sample was 90 students who consumed robusta coffee. The research data were collected in March to May 2019 by interviews using questionnaires, google form, and whatsapp. Data were analyzed quantitatively and qualitatively. The results showed that student respondents consumed robusta coffee once a day. Most consumers chose the coffee attributes that were most important, na

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Yadav, Ekta, Megha Goyal, Suman Ghalawat, et al. "Consumer Perception and Awareness towards Organic Food in the National Capital Region." Indian Journal of Extension Education 60, no. 2 (2024): 56–60. http://dx.doi.org/10.48165/ijee.2024.60211.

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The growing demand for organic food in recent years has led to increase an interest in studying consumers’ attitude and perception towards organic food products. The study explores consumer perception and awareness towards organic food in Haryana’s National Capital Region (NCR), with an emphasis on demographic variables and market dynamics. Primary data was collected from a sample of 300 respondents using a structured questionnaire between the months of September-October 2023 year. Factor analysis revealed two significant factors influencing consumers’ attitude were “Attitudes towards Organic

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Surya, Ade Permata. "The Role of Consumer Attitude in Mediating Religiosity and Ethnocentrism on Purchase Intention of Local Halal Cosmetics Product." International Journal of Economics, Business and Management Research 07, no. 06 (2023): 137–60. http://dx.doi.org/10.51505/ijebmr.2023.7610.

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This study aims to determine the effect of consumer religiosity, consumer ethnocentrism and consumer attitude in increasing the intention to buy local halal cosmetic products in Indonesia, and to examine the role of consumer attitude in mediating the effect of religiosity and ethnocentrism on purchase intention. This research is a causal research type, with a quantitative approach, in which data is taken using a questionnaire to 235 Wardah consumers in 5 major cities in Indonesia. The sampling technique used is non-probability sampling, namely incidental sampling. Furthermore, the hypothesis t

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Faerrosa, Lady, L. Jatmiko Jati, and Ika Yuliana. "Sikap Traveller terhadap Promosi Tiket.com: Perspektif Tri-Component Attitude Model." Target: Jurnal Manajemen dan Bisnis 5, no. 1 (2023): 99–108. http://dx.doi.org/10.30812/target.v5i1.3036.

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Marketing literacy has proven a lot that consumer attitudes influence their buying behavior. Therefore, research on consumer attitudes is one of the interesting studies. Marketers are competing to issue certain products or promos that can influence consumer attitudes. This study aims to examine the attitude of travelers in the perspective of the tri-component attitude model towards the Gledek price promo and the OTW promo issued by Tiket.com, specifically at the end of 2022. This study uses a qualitative approach where data is collected and analyzed using netnography methods. Researchers colle

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Ma, Juhuy, and Gwi-Gon Kim. "The Impact of Product Assortment Framing on The Attitude Toward Gift Set." International Journal of Membrane Science and Technology 10, no. 3 (2024): 3648–57. http://dx.doi.org/10.15379/ijmst.v10i3.3428.

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The purpose of this paper is to study how consumers’ attitudes toward different types of product assortment and Unpacking Framing under the moderating effects of consumption situation, prior knowledge of products, and involvement. Results are based on a survey with 344 respondents. The results indicate that consumers favor a diverse product assortment over a simple one. Second, if the consumer buys the product as a gift, they favor a more diverse product assortment, however, if the consumer buys it to consume by themselves, diversification or simplification of product assortment does not matte

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Wang, Edward Shih-Tse, and Chih-Feng Chou. "Norms, consumer social responsibility and fair trade product purchase intention." International Journal of Retail & Distribution Management 49, no. 1 (2020): 23–39. http://dx.doi.org/10.1108/ijrdm-09-2019-0305.

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PurposeAlthough the relationships between subjective norms, personal norms, consumer social responsibility and consumer attitude have been studied, the direct or indirect relationships that potentially exist between these factors influencing consumer purchase intention remain unclear. Because attracting consumers to purchase fair trade (FT) products is fundamental to the success of the FT movement, the study introduced a theoretical framework that emphasizes the mediating role of personal norms and consumer attitude towards FT product purchases in the effects of subjective norms and consumer s

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Haque, Tasnim, Nazia Tabassum, Ismail Hossain, and Nur-E.-Abir Sowrove. "A study on consumer preferences towards duck meat in Mymensingh city of Bangladesh." Archives of Agriculture and Environmental Science 5, no. 4 (2020): 511–16. http://dx.doi.org/10.26832/24566632.2020.0504012.

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This paper examined the consumer preferences of duck meat in Mymensingh city of Bangladesh. The aim of the study was to find out how much people like or dislike to consume duck meat and what amount do they consume. Purposive sampling technique was carried out among 80 consumers of duck meat. A five-point Likert scale was used to measure consumers attitudes towards duck meat and Discriminative Power (DP) value was computed to find out the lowest and the highest variability of responses. Nearly no study related to the preferences of duck meat consumption was conducted before in the selected stud

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Kristiyono, Yokie Radnan, and Caroline Felim. "PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE." Ultima Management : Jurnal Ilmu Manajemen 13, no. 1 (2021): 47–61. http://dx.doi.org/10.31937/manajemen.v13i1.1912.

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Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected throug

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S. M. Ikhtiar, Alam, and Iqbal Mohammad Masum. "Consumer Attitude Toward New Products in Dhaka City:." DIU Journal of Business and Entrepreneurship 2, no. 01 (2007): 1–19. http://dx.doi.org/10.36481/diujbe.v02i1.9ndyw203.

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Attitudes are evaluative statements ― either favorable or unfavorable ― concerning objects, people or events. Attitude, which consists of cognitive, affective and behavioral components, reflects how one feels about something. New product includes new-to-the-world products, exiting products that are targeted to new markets or market segments, improvements and revisions of existing products, and so on. The article depicts an empirical study in which 200 consumers who lived in Dhaka City were asked about their attitudes toward vacuum cleaners and rice cookers, which have been selected as new prod

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Nguyen, T. T., and T. T. V. Pham. "Determinants of purchase intentions: foreign imported functional foods in Asian emerging country." Food Research 7, no. 3 (2023): 55–62. http://dx.doi.org/10.26656/fr.2017.7(3).849.

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The purpose of this paper was to investigate factors that impact consumers’ intention of buying foreign-made functional foods. By highlighting various consumer features related to foreign imported functional foods buying behaviours, this study proposed a comprehensive model relating to consumers’ purchase intentions in the context of an emerging country. A quantitative study by a self-administrative survey was applied with a sample of 527 respondents from the north of Vietnam. From the results of structural equation modelling analysis, the study discovered that electronic word-of-mouth (eWOM)

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