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Dissertations / Theses on the topic 'Consumer buying decision'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Koskinen, S. (Siiri). "Targeted social media advertising and consumer decision making in online buying behavior." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201706062561.

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The aim of this research is to understand how targeted social media advertising influences online buying behavior. More accurately, this research focuses on the five-stage consumer buying decision process model and how targeted social media advertisements affect each stage of the model. This research approaches the subject through phenomenography, where the objective is to concentrate on the attitudes and opinions of individuals and gain a deeper understanding by observing the phenomenon closely. Research theory examines prior research of social media marketing, targeted social media advertisi

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Variawa, Ebrahim. "Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26572.

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Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale, and product packaging has been found to play a strategic role in seven of the ten in-store purchase decision criteria. Packaging is, therefore, an important basis through which companies can differentiate products from the plethora of competing brands. On average, big retailers carry 50 000 items and the typical shopper p

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Behrami, Erduan, and Vladimir Deric. "E-consumption : Website features' influence on the purchasing decision." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15112.

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During the past two decades, as internet has spread across the world, bringing people and businesses closer, e-commerce has been on a rapid expansion. To be a part of the expanding market, businesses have put a lot of effort to understand consumer behavior online, and to adapt. E-commerce differs drastically from traditional stores in the way that consumers are able to browse commercial web shops in search for the desired product, without outside influence. To understand how customers behave when purchasing a product, the Dewey model, customer buying process, is used. This process consists of

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Phoosangthong, Nakkarin, and Emmanuel Cimana. "Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19333.

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The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.

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Kim, Gap. "A Cognitive Approach to Packaging: Imagery and Emotion as Critical Factors to Buying Decision at Point-of-Purchase." Thesis, North Texas State University, 1986. https://digital.library.unt.edu/ark:/67531/metadc935733/.

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A packaging model is presented in this study which attempts to show some important aspects of a consumer's cognitive process in relation to packaging. This packaging model is based on the theories of imagery, emotion, and perception (and sensation). Perception of a packaged good occurs because the motivation system of a consumer selects particular information that the packaged good provides. Unlike the situation which occurs in behaviorism, stimulus is as important as response, and motivation explains why people don't perceive all the information available in the environment. When perception o

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Hamilton, Luzaan. "The influence of culture on students' impulsive buying behaviour in the Vaal Triangle area / Luzaan Hamilton." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8516.

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Impulse buying or unplanned purchases by consumers constitute a major proportion of purchases in certain product categories. Studies in the United States widely reported that impulse consumer buying behaviour accounts for up to 80% of all purchases in certain product categories, and it has been suggested that purchases of new products result more from impulse purchasing than from prior planning. South Africa is a nation of shoppers with increasing numbers defined as impulse buyers who respond to glossy adverts such as „never to be beaten bargains‟ and „buy one get one free‟. Culture has a prof

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Andersson, Danny, Miran Futic, and Fredrik Magnusson. "The change in buying behavior after becoming a mother : In the aspect of ecological food." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13364.

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Background for study:The ecological trend has grown in the latest years, and earlier studies has shown that women are most likely to buy ecological food. However, becoming a mother comes with new expenses connected with the baby. The aim of this study is to investigate how women’s buying behavior changes when they become a mother and we will connect this to ecological buying behavior..Purpose:The purpose with the thesis is to find out how and why the buying behavior of food changes after becoming a mother and in what way this affect the purchasing of ecological food.Researchquestions:What are

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Camfield, Luis Henrique Ramos. "Percepção de qualidade de consumidores de vinhos com indicação geográfica (IG) e seus estilos de tomada de decisão." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/164614.

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A indicação geográfica de vinhos possibilita a segmentação de mercados a partir da valorização das características do seu local de origem, o que lhes atribui uma identidade própria, além de distingui-los em relação aos seus similares disponíveis no mercado. Nesse sentido, o objetivo geral desta tese foi avaliar fatores relacionados à percepção de qualidade de consumidores de vinhos com indicação geográfica (IG) e seus estilos de tomada de decisão de compra. Para isso, são apresentados quatro estudos: o primeiro visou à compreensão das variáveis que interferem na decisão de compra dos consumido

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Mirbashiri, Clara, and Linnea Möller. "The Power of Signs : How Recommendation Signs Affect Consumer Behavior at Supermarkets." Thesis, Linköpings universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-172271.

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Background/Problematization: Many purchase decisions are made in-store and one wayof influencing the decision making process is through signs. Signs are said to drawattention to the product on which they are placed and result in increased sales. Sale signsare widely used to influence purchase decisions, but are there other types of signs that canimpact the purchase decision? Recommendations have also shown to affect consumer’spurchase decisions. However, most of the research within the subject have been done on thepower of social influences from friends and family, e.g. strong-tie relationship

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Memar, Noushan, and Syed Ayub Ahmed. "Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14976.

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Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. In the same way, Peattie and Crane (2005) report that there has been a slight growth on green purchasing since 1990, they also identified a significant gap between concerns and actual purchasing among customers. Datta (2011) states, it is important to increase people’s environmental awareness and consciousness, because as customers, they can im

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Ackelid, Emma, and Gabriella Stenmark. "Konsumenters uppfattning av hållbarhetsmärkningar i dagligvaruhandeln : Hur köpbeslutet påverkas." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64127.

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Hållbarhet är en stark faktor som påverkar både konsumenter och företag i växande utsträckning. Att medvetet konsumera i enlighet med hållbara riktlinjer ligger i många konsumenters intresse, och företag utvecklar kontinuerligt strategier för att bemöta konsumentbehov och höja sin försäljning. I takt med detta ökar utbudet av hållbart märkta produkter och hållbarhetsmärkningar. För konsumenter innebär detta större valmöjligheter men också eventuella svårigheter då hållbarhetsmärkningar ofta upplevs snarlika och svåra att förstå betydelsen bakom, vilket i sin tur kan ha en motverkande effekt på

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Iľková, Zuzana. "Vplyv spoločenskej zodpovednosti firiem na chovanie spotrebiteľa." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197210.

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There has been a lot of literature written about the concept of corporate social responsibiilty (CSR). However, not enough attention is paid to the impact of this concept on consumer behavior. Based on reference literature, empirical research, and the author's own research, this thesis examines and analyzes the influence of CSR on consumer buying behavior through awareness, perception and evaluation. It is also focused on the factors that influence the incorporation of CSR into the buying criteria. This thesis attempts to answer the question, whether the CSR is taken into consideration by buyi

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Milovac, Paula, Emelie Ericsson, and Matilda Nilsson. "Moderna betalningsmetoder : en studie om avgiftsfri faktura och dess påverkan på konsumenters köpbeslut." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23477.

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Syfte: Syftet med denna uppsats är att undersöka hur betalningsmetoden avgiftsfri faktura påverkar unga konsumenters köpbeslut inom den svenska e-handeln. Studien skallförtydliga hur de påverkande faktorerna inverkar i de olika stegen avköpbeslutsprocessen samt belysa de för- och nackdelar som kan uppstå vidanvändningen av avgiftsfri faktura. Hur denna betalningsmetod kan komma att påverka vår målgrupps kreditkonsumtion, är också en infallsvinkel som undersöks. Studiens inriktning kommer att fokusera på klädkonsumtion då det är en kandidatuppsats för Textilt management. Metod: Den metodansats

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Netrdová, Blanka. "Spotřební chování domácností." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194046.

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The thesis is focused on the consumer behavior of the households in the period from 2003 to 2013. The theoretical part is divided into two parts, household consumption from the perspective of marketing, and from the perspective of economics. In the marketing section explains the concepts of consumer, household, consumer credit, consumer behavior, consumer predisposition and the buying decision process. In the section dedicated to economics concepts are explained, the budget line consumption, preferences, and surplus consumer's optimum. In the methodological part of the work describes the secon

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Manuel, Elisângela Valdine Diogo. "Atributos determinantes no comportamento do consumidor luandense: análise dos refrigerantes Blue." Pontifícia Universidade Católica de São Paulo, 2016. https://tede2.pucsp.br/handle/handle/19317.

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Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-11-16T11:48:27Z No. of bitstreams: 1 Elisângela Valdine Diogo Manuel.pdf: 1703236 bytes, checksum: ba7fe23c738481c7c7ea70881a020ee4 (MD5)<br>Made available in DSpace on 2016-11-16T11:48:27Z (GMT). No. of bitstreams: 1 Elisângela Valdine Diogo Manuel.pdf: 1703236 bytes, checksum: ba7fe23c738481c7c7ea70881a020ee4 (MD5) Previous issue date: 2016-09-22<br>Consumer behavior is a widely studied topic and the findings in this field direct the marketing planning of various companies. The consumer of soft drinks, in particular, has been ga

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Calderón, Rojas Sebastián Raúl. "Conocimiento de la marca país como herramienta en la decisión de viajar a un país de la región sudamericana en personas de 25 a 40 años de edad del NSE B de Lima Moderna." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/626007.

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El presente trabajo tuvo como objetivo principal: Identificar la relación entre la información que una marca país comunica como herramienta que fomenta en la decisión de viajar a un país de la región sudamericana del público objetivo. La metodología de estudio fue de carácter mixto: cualitativo mediante el empleo de entrevistas a un grupo de personas del público objetivo y expertos; y cuantitativo por medio de encuestas aplicadas a una muestra significativa. Los resultados principales mostraron que las personas utilizan con mayor frecuencia el medio online para la búsqueda de informac

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Kautish, Pradeep [Verfasser]. "An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations / Pradeep Kautish." München : GRIN Verlag, 2011. http://d-nb.info/1188314181/34.

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Sjöblom, Stefan, Helene Kaspersson, and Jennie Spångberg. "Mycket snack, lite verkstad : En studie om varför konsumenten inte köper ekologiska livsmedel." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4708.

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<p><strong>Sammanfattning</strong></p><p><strong>Seminariedatum:</strong> 2009-01-08</p><p><strong>Lärosäte:</strong> Mälardalens Högskola, Västerås<strong></strong></p><p><strong>Nivå:</strong> Kandidatuppsats i Företagsekonomi, 15 hp</p><p><strong>Titel:</strong> ”Mycket snack, lite verkstad – En studie om varför konsumenten inte köper ekologiska livsmedel”</p><p><strong>Författare:</strong> Helene Kaspersson 850325 Jennie Spångberg 860813 Stefan Sjöblom 871231</p><p><strong>Handledare:</strong> Claes Jonsson</p><p><strong>Problemformulering:</strong> Varför k

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Pettersson, Caroline, and Sofie Sandqvist. "Konsumenters adoption av nya innovativa produkter : en studie om användning av funktionsmaterial i vardagskläder." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-239.

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Syftet med den här uppsatsen är att ta reda på vilka faktorer och risker som påverkar köpbeslutet för en konsument gällande en ny innovativ produkt. Uppsatsen kan på så sätt bidra med kunskap och förståelse för företag som vill utveckla den här typen av produkter. Studiens inriktning och syfte togs fram i samarbete med textilföretaget FOV Fabrics. Med utgångspunkt ur syftet och problemet genomfördes en enkätundersökning som kompletterades med semi-strukturerade intervjuer med fyra av enkätrespondenterna. Resultatet av enkätundersökningen analyserades och jämfördes med resultatet av intervjuern

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Jurkevičiūtė, Indrė. "Prekės ženklo globalumo suvokimo įtaka vartotojų sprendimui pirkti." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2010~D_20140626_200139-74576.

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Besitęsianti rinkų globalizacija ir auganti konkurencija globaliu mastu verčia tarptautines įmones keisti savo strategijas – rinktis globalius prekių ženklus. Skirtingose šalyse vartotojai gali skirtingai suvokti globalius prekių ženklus. O nuo to, kaip prekės ženklą vartotojas suvokia, priklauso jo sprendimas – pirkti ar nepirkti. Taigi svarbu išsiaiškinti, kokia yra prekės ženklo globalumo suvokimo įtaka vartotojų sprendimui pirkti globalų prekės ženklą. Darbo tikslas – išanalizavus prekės ženklo globalumo suvokimo įtakos vartotojų sprendimui pirkti teorinius aspektus, pasiūlyti ir empiriška

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Szelesová, Anita. "Kupní rozhodovací proces na trhu mobilních telefonů." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264180.

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The goal of the master's thesis is to analyse the buying decision process in the market of mobile phones and determine the phases of the buying decision process focusing on individuals in the Czech and Slovak markets. In the theoretical part the thesis focuses on different views on the buying decision process and presenting the factors that affect the process of decision making. In the practical part the greatest attention is dedicated to the research of the consumer buying decision process in the market of mobile phones based on data from MML - TGI and a questionnaire survey. The analysis rea

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Ximenes, Loreta Maria Cunha. "A influÃncia da marca na decisÃo de compra de clientes de baixa renda." Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=15650.

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Neste trabalho, Ã apresentada uma investigaÃÃo sobre a influÃncia da marca no processo de decisÃo de compra do consumidor de baixa renda da cidade de Fortaleza. Para tanto, foi desenvolvida uma pesquisa quantitativa, com 291 pessoas em 27 bairros do MunicÃpio. Nesta investigaÃÃo, fez-se uso de um questionÃrio estruturado, aplicado por meio de entrevista direta e domiciliar. A base teÃrica explorou a temÃtica do comportamento do consumidor, especificamente seu processo de decisÃo de compra, bem como a marca e o mercado de baixa renda. Em sÃntese, as conclusÃes extraÃdas deste trabalho mostram q

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Furbeck, Josefine, and Sofia Sjödin. "Is frozen the new fresh? : An observational study of low-involvement product choices." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137541.

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The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. Businesses need to find new ways forward to encourage sustainable consumption to be able to exist in the future. The increasing amount of food waste represents one of many sustainability challenges and is a stated problem in developed countries. In Sweden, the households stand for the biggest amount of food waste along the entire supply c

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Armandsson, Alice, and Cilla Zaar. "Förpackningsteorier : En studie av centrala faktorer som inverkar på konsumentens köpbeslutsprocess." Thesis, Södertörn University College, School of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1330.

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<p>Syfte: Syftet med uppsatsen är att genom empiri se vilka faktorer som är av central betydelse i konsumentens köpbeslutsprocess och samtidigt pröva riktigheten hos de förpackningsteorierna vi valt som teoretisk referensram.</p><p>Metod: Empirin samlades in genom en kvalitativ metod bestående av djupintervjuer med konsumenter som köper lågengagemangsprodukten spaghetti.</p><p>Teoretiska perspektiv: Teorikapitlet strävar efter att ge en bild av några marknadsföringsbegrepp och förpackningen och dess olika element. Till sist presenteras två modeller som ligger till grund för undersökningen.</p>

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Ramos, Sandra Isabel Charneca. "Comportamento do consumidor cego : a importância da escrita braille em produtos alimentares." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11081.

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Mestrado em Marketing<br>O consumidor cego enfrenta vários obstáculos no dia a dia, especialmente quando tem de ir a supermercados comprar produtos alimentares. Atualmente, poucos são os produtos alimentares com rótulos em braille com informações suficientes para que estes consumidores tenham alguma autonomia no momento da escolha e compra dos produtos. Este estudo procura compreender de que forma a escrita braille nas embalagens dos produtos alimentares influencia o comportamento de compra do consumidor cego e de que forma o consumidor responde à sua presença ou ausência. Pretende-se assim i

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Mendes, Vera Séléne. "O impacto do valor da marca na decisão de compra dos consumidores : o exemplo das marcas de cuidado capilar." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/13296.

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Mestrado em Marketing<br>O conceito de decisão de compra é bastante discutido na literatura de comportamento do consumidor, normalmente com o propósito de perceber qual é o processo de tomada de decisão dos consumidores. A problemática do valor da marca encontra-se posicionada na perspetiva do consumidor, em também inúmeros estudos. O presente estudo tenciona juntar as duas problemáticas, com o intuito de analisar a relação entre ambas. É bastante importante entender se o valor da marca tem impacto na decisão de compra dos consumidores, tendo em conta as diversas variáveis e percepções conside

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Bolinder, Marcus, and Boström Philip. "Exploring the customer journey : An exploratory study investigating the customer journey." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19610.

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The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. Previous literature on customer journeys are also limited, mostly originating from research on customer experience. This motivates research within the field with the purpose of exploring the customer journey and connected phenomena. The basis of this thesis was the customer journey which deriv

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Hjärne, Sara, Mathilda Perem, and Ewelina Wallin. "Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34484.

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Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Växjö. Course code: 2FE16E. <img src="file:///page3image2784" />Authors: Sara Hjärne, Mathilda Perem, Ewelina Wallin. Tutor: Dan Halvarsson. Examiner: Åsa Devine. Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shop

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Clavijo, Jurado Camila Antonela, and Fernandez Guillermo André Odria. "Relación de los cinco sentidos con la conducta de compra de los clientes de cafés pertenecientes a las zonas 6 y 7 de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655996.

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Durante los últimos años, se les ha brindado mayor importancia a los cinco sentidos, ya que nos ayuda a entender qué emociones despierta el consumidor que conlleva a sus conductas de compra y, cuáles son los sentidos que más desarrolla dentro de la experiencia de compra. Dentro del mercado de cafés o Coffee specialty shops, los sentidos es fundamental según González & Pallarés (2019), ya que dentro de una tienda de café es importante no solo el sentido del gusto sino la percepción de los cinco sentidos y el vínculo emocional entre la tienda de café y el consumidor. Por ende, en la si

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Rutgerson, Isabelle, Jessica Alm, and Hampus Liljhagen. "Förstagångsköpare av högengagemangsprodukter : Hur de söker information och utvärderar alternativ." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23994.

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The purpose of this study is to generate an understanding of first-time buyers of high involvement products, by examine how they search for information and evaluate alternatives. Three research questions were formulated to achieve the purpose of the study. Two of them concern first-time buyers’ behavior and the third one aims to answer if any possible explanations to their behavior could be identified. The study is based on theories within the research field of consumer behavior regarding purchase behavior, the consumer decision process, decision making style, involvement and knowledge along w

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HENNING, CAROLINE, and MALIN KÅMARK. "En kvantitativ studie om köpbeslutsprocessen : En undersökning inriktad på kvinnors konsumtion av konfektionsvaror till låga priser." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20678.

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Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ”köp och släng” istället för ”slit och släng”. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i en allt snabbare takt. Ett stort utbud tillsammans med de låga priser som klädmarknaden är uppbyggd av uppmuntrar till impulsköp vilket gör det allt svårare för kunden att fatta medvetna köpbeslut. I denna studie kommer vi att utgå från Armstrong och Kotlers modell av köpbeslutprocessens som är uppbyggd av fem steg som

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Henning, Carolina, and Malin Kåmark. "En kvantitativ studie om köpbeslutsprocessen : En undersökning inriktad på kvinnors konsumtion av konfektionsvaror till låga priser." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20822.

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Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ”köp och släng” istället för ”slit och släng”. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i en allt snabbare takt. Ett stort utbud tillsammans med de låga priser som klädmarknaden är uppbyggd av uppmuntrar till impulsköp vilket gör det allt svårare för kunden att fatta medvetna köpbeslut. I denna studie kommer vi att utgå från Armstrong och Kotlers modell av köpbeslutprocessens som är uppbyggd av fem steg som

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Yeniaras, Volkan. "The development of a scale measuring consumer confidence in buying decisions." Thesis, Swansea University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.644357.

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The plethora of diverse conceptualisations and operationalizations of confidence apparent in the literature suggests a gap in empirical endeavour in developing an established research methodology to create valid and reliable measures of confidence. This research seeks to create a 'consumer confidence in buying-decisions' scale regarding high-involvement products and/or services where consumer confidence is re-defined as anticipated certainty of past patterns recurring in future events, episodes and/or behaviours. This research also incorporates this new definition of confidence into the item g

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Hellgren, Johanna, and Daniel Sinander. "One rapidly growing market of Sweden: organic food : A qualitative study portraying some consumers’ decision to purchase organic food." Thesis, Högskolan Dalarna, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:du-20656.

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In recent years there has been a significantly rising trend amongst consumers for health and environmental issues, which has resulted in greater attention for and sales of organic food. Organic food production strives to use natural resources, such as land, energy and water in a sustainable way and the products does not contain artificial fertilizers or chemical pesticides. However, organic food products are also often more expensive and less available in comparison to conventional food products. Despite this, interest for and sales of organic food products have increased around the globe, and

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Sihvo, Cecilia, and Diana Mesanovic. "Consumption in life transition : How do unemployed consumers behave in the marketplace?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12664.

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<p><strong>Background:</strong> We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. We all consume daily, or on occasions, but how do unemployed consumers consume, what do they consume and why? In this area, the authors have found a knowledge gap in literature; therefore exploring this phenomenon is of interest.</p><p

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Prudente, Marise Evangelista. "INFLUÃNCIA DOS ELEMENTOS DO COMPOSTO DE MARKETING NA DECISÃO DE COMPRA DE ARTESANATO: UMA INVESTIGAÃÃO NO MERCADO CENTRAL DE FORTALEZA." Universidade Federal do CearÃ, 2006. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=15457.

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Neste trabalho Ã apresentada uma investigaÃÃo que visa identificar a ordem de influÃncia dos elementos do composto de marketing â produto, preÃo, comunicaÃÃo e distribuiÃÃo - na decisÃo de compra de artesanato pelos turistas nacionais e estrangeiros do Mercado Central de Fortaleza. Para tanto, foi realizada uma pesquisa quantitativa, com 256 turistas compradores do Mercado, sendo 204 brasileiros e 52 estrangeiros, utilizando um questionÃrio estruturado por meio de entrevista direta, tendo como base teorias que abordam a temÃtica em questÃo. Em sÃntese, as conclusÃes extraÃdas desta investigaÃÃ

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Chaimanat, Pattanee, and Purit Rackchamroon. "Influences of country of origin in Thai consumers’ buying decision toward beer purchasing." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12841.

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Group number: 2838 Research Questions: Does the country of origin influence Thai consumers’ buying decision towards beer purchasing? What are the consumers’ attitudes and perception towards beer consumption? Purpose: The authors aim to explore the effect of COO towards beer purchasing behavior of Thai consumer. The research study examines the attitudes of Thai consumers in terms of the beer purchasing based on two aspects: foreign and domestic brands. Method: Qualitative approach and quantitative approach was used in order to get the primary data. Questionnaire online were sent out 2

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DAS, KAUSTAV. "EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR." Thesis, 2019. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17139.

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Brand is a Guarantee, an assurance for a defined standard of quality for the first time and for every time but not the vice versa. Brand is name or logo that plays the role in the mind of the customer. Brands do not compete in the product area but compete for the mind space of the customer. A brand once established in the mind of the customer becomes indelible when customer identifies itself with that particular Brand. Branding is an effective marketing strategy tool that has been used with frequent success in the past. Branding can be an effective and powerful tool for all types of busine

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Huang, Rin, and 黃惠琳. "The Impact of Green Mark for Consumer Buying Decision." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/24530344298024152945.

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碩士<br>育達商業技術學院<br>企業管理所<br>95<br>With the wide variety of products in the market nowadays, consumers find it hard distinguish environmentally improved products. Therefore, systematically trusted and clear green mark is crucial to promote green consumerism by enabling consumers to quickly and precisely pick out environmentally improved products while making purchases. In view of vague concepts of environmental protection, governments promote inspection policies and certify whoever passes set standards. Such policies not only encourage environmentally improved products but also standardize green

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VERMA, AJEET KUMAR. "DECISION MAKING PROCESS Of A CONSUMER FOR BUYING HOME." Thesis, 2023. http://dspace.dtu.ac.in:8080/jspui/handle/repository/20236.

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This report analyzes the decision-making process of a consumer when buying a home. The report highlights the various factors and stages that influence the decision-making process, including personal preferences, lifestyle, financial resources, emotional needs, market conditions, the economy, interest rates, government regulations, and social influences. The report identifies five key stages of the decision-making process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The problem recognition stage is triggered by

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KUMAR, SHASHI RANJAN. "CONSUMER BUYING DECISION AND BEHAVIOUR IN AUTOMOBILE INDUSTRY(CAR MARKETS )." Thesis, 2017. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16933.

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It is true fact that if you are satisfied you recommended to others. Word of mouth and customer satisfaction play a very important role in determining market perception about an automobile. It is the market perception that determines the success of a company and so it is very important for the car manufacturers to measure the “willingness of existing users of a product to recommend it to others”. The same is a lot of interest to customers as well for it helps them make the purchase decision. A car is one of the most significant purchases that an Indian household makes and this project a

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Fonseca, Joana Cristina Gamboia. "The impact of green marketing practices on consumer buying decision." Master's thesis, 2015. http://hdl.handle.net/10071/11142.

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JEL Classification System: Marketing (M31) and Social Responsibility (M14)<br>Color can be one of the most important characteristics to impulse customers to buy certain products. So, organizations have been using green marketing practices, as transforming products into more friendly for the environment and incorporating features which cause the less impact in it. These products are emerging as differentiating products, in order to follow up with these value-conscious customers, whose consumptions patterns and buying-decision have been evolving. Customers have become more and more concerned wit

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Binh, Luong Duy, and 梁維平. "The Impact of Mobile Advertising on Vietnamese Consumer Buying Decision." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/04377567077916124820.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>103<br>Mobile advertising is one of the most popular tools among varied types of electronic commerce, the form of advertising messages in particular. The purpose of this study is to define the factors affecting Vietnamese consumer attitude toward mobile advertising and to investigate the subsequent impact on consumer buying decision. Quantitative questionnaire is used to distribute to 293 respondents. The method of this study includes reliability, factor analysis, regression, t-test, one way analysis of variance. The finding shows that four factors related to attrib

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Chu, Chao-Chih, and 初釗智. "A Study on Consumer Buying Decision Functional Foods in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24619789652850983302.

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碩士<br>龍華科技大學<br>商學與管理研究所<br>100<br>The purpose of this study is to understand the factors that affect consumers’ decisions while they are purchasing functional foods. The targets of the study are who have experiences of purchasing functional foods. The study is to show weather there are significant differences for these factors respectively (Promotion、Word-of-Mouth、Involvement、Perceived Value、Buying Decision、Repurchase Intention and demographic statistics) which affect purchasing decision of the consumers. There are 430 effective questionnaires were received via the internet. The conclusions a

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王年正. "A study on healthy food consumer buying decision in Taiwan metropolitans." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/83889835495773226937.

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Chen, Wei-Zhih, and 陳韋志. "Effects of Product Advertisement Presentation and Consumer Buying Purposes on Decision Making." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/82767879302010331323.

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碩士<br>國立交通大學<br>運輸科技與管理學系<br>99<br>When consumers choose products, they can understand the appearances from pictures, and understand the functions from verbal descriptions. Consumers will be effected from the appearances that good-looking products with good functions easily. But there are not the same. Besides, consumers will consider different things with different buying purposes. The purpose of this study is to discuss the effects of products advertisement presentations and consumer buying purposes on decisions.We develop related measurement of the concepts, and use scenario experiment desi

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Wu, Shao Yu, and 吳少瑀. "The Effect of Group-Buying Websites Marketing Activities on Consumer Purchase-Decision." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11193779829014868002.

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碩士<br>長庚大學<br>商管專業學院<br>101<br>The recent emergence of a new e-business model to meet consumer's demand of strict budgeting is group-buying websites. Because the business model creates win-win situation for buyers and sellers, the market scale of Group-buying grows fast. Taiwan's commercial possibility of group-buying is up to 9 billion in 2012. Faced with such a huge commercial opportunity, many group-buying websites have mushroomed. However, consumers select Group-buying websites more and more circumspectly. This research aims to detect online-group-buyers’ shopping intention. Those customer

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Naik, Alok Kumar. "Empirical Study on Packaging Factor Influencing Consumer Buying Decision in Confectionery Item." Thesis, 2015. http://ethesis.nitrkl.ac.in/7496/1/2015_EMPIRICAL_Naik.pdf.

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Packaging has become a vital means for differentiating item and as well as attracting customer attention from other items. Packaging has become an important aspect in marketing and it is treated as one of the most influential factors concerning consumer purchase decision at the point of purchase. When consumer goes for shopping and search for the product information on the package, this can become relevant and useful information for the consumer which leads to buying decision of the product. Packages also deliver brand identification and label information like usage instructions, contents, and

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Chen, Yi-Meen, and 陳怡閔. "The Impact of Role in Consumer Buying Decision: A Study of Elementary School Senior Students Breakfast Buying Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73462950022554618558.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>98<br>Due to the nutrients and heat that provided by the breakfast will affect the students learning, and more and more children can decide to buy what kind of breakfasts for themselves. Therefore parents and teachers have to face up to what kind of breakfasts that the students eat? What kind of fact will affect the students breakfast buying behavior? This research mainly based on the impact of role to discuss the relationship between the impact of role (parents, peers and teachers), junior high school students’ breakfast consumer attitudes (attitude = cognitive × e

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Tshabalala, Zamani Sibusisiwe. "The influence of consumer decision-making styles on impulsive and careless buying of eco-friendly products." 2016. https://hdl.handle.net/10539/23833.

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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, October 2016<br>The South African eco-friendly products industry is still growing. With the growth potential existing in this industry, it is evident that marketing practitioners and producers alike need to understand the consumer dynamics involved in order to ensure that the sales of ecofriendly products increase. The growth potential that the researcher refers to is also confirmed

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