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Journal articles on the topic 'Consumer buying decision'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Verma,, Mansi. "Consumer Buying Behavior." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04287.

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Abstract Consumer buying behavior encompasses the complex decision-making processes and actions involved when individuals select, purchase, use, and dispose of products and services. This research paper investigates the multifaceted nature of consumer buying behavior by examining the influence of psychological, cultural, social, personal, and economic factors on consumers' decisions. Drawing on established theoretical frameworks such as Maslow’s Hierarchy of Needs, the Engel-Kollat-Blackwell (EKB) model, and the Howard-Sheth model, this study explores the motivations and attitudes that drive p

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Satpathy, Abhilash, Ansuman Samal, Kilaru Madhavi, and Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision." ECS Transactions 107, no. 1 (2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.

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The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this i

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Jusuf, Dewi Indriani, and Dadang Munandar. "THE EFFECT OF CONSUMERS’ BEHAVIOR AND PERCEIVED RISK ON PURCHASE DECISIONS AMONG ONLINE SHOP CONSUMERS." Vol 20 No 2 (2021): December Edition 20, no. 2 (2021): 90–96. http://dx.doi.org/10.23969/trikonomika.v20i2.4980.

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The goal of the research is to know the effect of the consumer behavior and perceived risk on, the consumers’ buying decision. This research employs a quantitative approach, descriptive and verified design. As much as 100 consumers are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling. The research results show that the consumer behavior and perceived risk affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision varia

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Agasti, Sarmistha. "IMPACT OF FACTORS INFLUENCING CONSUMER BEHAVIOR IN WEST BENGAL." International Journal of Advanced Research 9, no. 10 (2021): 1394. http://dx.doi.org/10.21474/ijar01/13696.

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In the last years, consumer behaviour and their decision-making process has advanced and has become an important topic in the marketing society. this paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the consumer hence, consumer purchasing decision taking shows how well the organizations marketing strategy suits marketing demand. Consumer behavior includes the psychological procedures which consumers experience in understanding their requirements. Discovering patterns t

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Alotaibi, Ibrahim. "Impact of Corporate Social Responsibility on Consumer Buying Decision: An Empirical Study." Journal of Umm Al-Qura University for Social Sciences 15, no. 3 (2023): 100–123. http://dx.doi.org/10.54940/ss81777153.

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This research was conducted to study the impact of corporate social responsibility on consumer buying decisions and analyzed whether the consumer purchase decision is influenced by variables such as organizational reputation, corporate social responsibility awareness, loyalty, motivation, strong corporate social responsibility, and brand names and image. A survey has been conducted via an online platform (Google Forms) to know the perspective of the respondents concerning the corporate social responsibility influence on their buying decisions and purchasing habits. Primary data is gathered and

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Jusuf, Dewi Indriani. "Analysis of Consumer Behavior on Buying Decision at the Online Shop, Easy Shopping Indonesia." Majalah Ilmiah UNIKOM 19, no. 2 (2022): 97–104. http://dx.doi.org/10.34010/miu.v19i2.6389.

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Know the effect of the consumer behavior of online shop, Easy Shopping Indonesia on the consumers’ buying decision. The quantitative approach, descriptive and verified design are used. As much as 100 consumers of Essay Shopping in Bandung are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling based on Partial Least Square (PLS SEM). The research results show that the consumer behavior of Easy Shopping online shop affects the consumer buying decision significantly. The biggest effect of the

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Gunay Imanova, Khalida Mehtiyeva, Gunay Imanova, Khalida Mehtiyeva. "THE IMPACT OF ADVERTISING ON CONSUMER BUYING DECISION." PAHTEI-Procedings of Azerbaijan High Technical Educational Institutions 35, no. 12 (2023): 73–79. http://dx.doi.org/10.36962/pahtei35122023-73.

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Advertising is an effective method for shaping consumer attitudes, desires, and buying decisions. Brands can successfully contact and communicate with their target audience through a variety of advertising channels, involving traditional media and social media platforms. This study examines how the types of advertising and the advertising strategies affect purchasing decisions of consumers. It entails gathering information from the respondents via a questionnaire in order to evaluate the predetermined hypotheses. The hypotheses were examined using cross tabulation analyses in SPSS. The analysi

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Shah, Binod. "Consumer's Buying Behaviour of Motorcycles in Janakpurdham." Journal of Management 3, no. 1 (2020): 22–34. http://dx.doi.org/10.3126/jom.v3i1.30909.

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The paper states the review of the factors that influence consumer buying behaviour of motorcycles in Janakpurdham. The focus of the article is in the area of consumer behaviour that plays a vital role in making decisions to purchase any product. The main objective of this study is to examine the factors that influence buying behaviour of consumers to purchase motorcycles. In this study, the questionnaire method is used to collect data. The study has been done by non-probable convenient sampling method. The main finding of this study is that the male folk play a dominant role in influencing th

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Adam, Muhammad, Mahdani Ibrahim, Sofyan Idris, Jumadil Saputra, and Teuku Roli Ilhamsyah Putra. "An investigation of e-marketing and its effect on the consumer buying decision during COVID-19 pandemic in Aceh Province, Indonesia: A mediating role of perceived risk." International Journal of Data and Network Science 6, no. 1 (2022): 115–26. http://dx.doi.org/10.5267/j.ijdns.2021.9.016.

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Today, Coronavirus is a pandemic that has spread worldwide and causes many problems, including socio economic problems in society. Therefore, e-marketing has an essential function in acquiring new customers, generating leads, and generating revenue for your business by reaching customers interested in your products and services. A digital platform such as web marketing is online marketing to prospective leads and high-value consumers. Thus, the present study examined the usage of e-marketing as a model for buying decisions moderated by perceived risk during the covid-19 pandemic in Aceh Provin

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Wardhani, Roro, Adhiimsyah Luthfi, Andi Sularso, and Imam Suroso. "A Consumer Behavior and Lifestyle with the Interest of Buying As Mediation in Determining Home Purchase with Subsidy Credit in Jember." International Journal of Scientific Research and Management 8, no. 07 (2020): 1900–1911. http://dx.doi.org/10.18535/ijsrm/v8i07.em04.

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The need for houses is almost never decreasing, this opportunity is exploited by developers to realize government programs related to meeting the needs of subsidized housing mortgages. Developers must be able to know how consumer tastes are changing every day in line with current trends, and it is a challenge for developers to be able to predict future demand. This understanding needs further investigation to find out how consumers consider everything before finally making a decision to buy. The purpose of this study was to analyze and determine the effect of consumer behavior and lifestyle on

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Rahayu, Elly. "Pengaruh Lokasi, Kelengkapan Produk, dan Pelayanan Terhadap Keputusan Pembelian Konsumen pada Imam Market Kisaran." JOURNAL OF SCIENCE AND SOCIAL RESEARCH 1, no. 1 (2018): 7. http://dx.doi.org/10.54314/jssr.v1i1.108.

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This study is purpose to examine the influence of location, completeness of products and services to consumer purchasing decisions at Swalayan Imam Market. The population of this study are consumers who have been shopping at Imam Market Kisaran. The sample of this study is the consumers who shop at Imam Market within the last 3 months The technique sampling used is accidental sampling method . Best of the t test (partial test) that have been done, Service dan Location which have influence to consumer buying decition on Imam Market Kisaran and product completeness has no effect to consumer buyi

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Md., Saymom Sarowar Tonmoy, Shibbir Khan A.T.M, and Sakib Hasan Md. "Navigating Mobile Phone Choices: The Impact of Income Constraints on Buying Preferences and Decision Making." International Journal of Innovative Science and Research Technology (IJISRT) 9, no. 12 (2025): 2830–33. https://doi.org/10.5281/zenodo.14636925.

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This thesis investigates how income constraints influence mobile phone purchasing decisions. By analyzing consumer preferences and decision-making processes through surveys and interviews, the study reveals that financial limitations significantly affect the types of devices consumers consider, their prioritization of features, and their purchasing strategies. Findings indicate that lower-income consumers often prioritize affordability and explore options like installment plans and refurbished phones. This research provides insights into whether the earnings of the consumer impact the buying d

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K., B. Naveen Kumar. "Factors Influencing Consumer Buying Behavior." International Journal of Innovative Science and Research Technology 7, no. 11 (2022): 41–44. https://doi.org/10.5281/zenodo.7321245.

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The study is focused on the factors which affects the consumer buying behaviour. The objective of the study is to know the factors which affects consumer buying behaviour towards goods and services and to gain knowledge on how the factors affect the purchase decision of an individual consumers. The qualitative approach is used in this study. The secondary data is collected for this study. Many factors and characteristics that influence the individual in what he is and the consumer in his decision making process, buying habits, buying behaviour, the brands he use or the retailers he go. A buyin

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Harshith, Babu V. S., Kumar J. Vijaya, and B. R. Venkatesh. "Consumer Awareness and Consumer Perception towards Green Buying Decisions: An Empirical Study in Bangalore." International Journal of Recent Technology and Engineering (IJRTE) 9, no. 4 (2020): 8–12. https://doi.org/10.35940/ijrte.D4740.119420.

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Green marketing refers to the process of selling the products and services based on their environmental benefits. Green marketing is typically practiced by companies that are committed to sustainable development and corporate social responsibility. The obvious assumptions of green marketing are that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. The main purpose of the study is to measure the relationship among consumer awareness, consumer perception and consumer buying decision with regard to green ma

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Huang, Yue, and Lu Suo. "Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce." Asian Social Science 17, no. 5 (2021): 16. http://dx.doi.org/10.5539/ass.v17n5p16.

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From the perspective of consumers, this research studied four factors including price promotion, time pressure, interpersonal interaction and visual appeal influencing the impulse buying decision of live streaming e-commerce consumers in China. This research used a quantitative design by developing questionnaires to collect data through the convenience sampling approach from 477 Chinese users who has live streaming shopping experience in social commerce platform Taobao.com. within the past 1 year in Kunming, City. Structural Equation Model (SEM) was used to analyze the data and the hypotheses

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Yap, Lily, and Yazdanifard Rashad. "The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market." International Journal of Management, Accounting and Economics 8, no. 2 (2021): 103–13. https://doi.org/10.5281/zenodo.4641113.

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This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address this issue, this research will study the main factors that influences the consumer buying decision on sports shoes available in Malaysia and the extend of impact for each factor. The four buying factors identified in this research are income expectations, cost-effectiveness, innovation and creat

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Omar, Amira M., and Nermine Atteya. "The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyptian Market." International Journal of Business and Management 15, no. 7 (2020): 120. http://dx.doi.org/10.5539/ijbm.v15n7p120.

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This research examines digital marketing channels (E-mail Marketing, Mobile Marketing, and Retargeting) for marketers. It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market.  The author researched an online questionnaire. The questionnaires were administered based on a simple sampling method and obtained in the Egyptian market. 285 questionnaires were distributed, and 213 available samples were collected, except incomplete questionnaires, resulted in a response rate of 74.7% to all those who chose to participate. Findings indicate t

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Shivam, Sachin. "Impact Advertising on Consumer Buying Behaviour." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32223.

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This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the ro

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Kurniawati, Masmira, Sri Hartini, and Lilik Rudianto. "Corporate Social Responsibility: Analisis Variabel Anteseden dan Konsekuensi." Jurnal Manajemen dan Bisnis Indonesia 1, no. 2 (2014): 214–28. http://dx.doi.org/10.31843/jmbi.v1i2.19.

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This study is exploratory in nature and tries to explain buying consumer behavior of environmental friendly product. Specifically, this study focuses on the antecedents and consequences of corporate social responsibility (CSR) strategy and its impact on marketing outcome using qualitative method. Information on identification of consumerâ€™s buying decision process of green marketing products, types of CSR, and marketing outcomes based on customerâ€™s perspectives are gathered through in-depth interview. Nine propositions in relation to the antecedents and consequences of corporate socia

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Ghosh, Tathagata, and Venu Gopal Rao. "Consumer Confusion in Mobile Application Buying." International Journal of E-Business Research 10, no. 4 (2014): 52–70. http://dx.doi.org/10.4018/ijebr.2014100104.

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This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Resear

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Ao, Thu Hoai, Nhan Phuc Tran, Hai Tri Truong, Le Hoan Nhu Y. Nguyen, Ngoc Tuong Vi Tran, and Truong Nguyen. "Influence of marketing communication on smartphone buying decision." Ministry of Science and Technology, Vietnam 65, no. 10 (2023): 44–48. http://dx.doi.org/10.31276/vjst.65(10).44-48.

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Today, along with the increase in the number of smartphone users, marketing communications need to be personalised based on consumer interaction, with useful information while also providing a customer experience with high service quality to turn potential consumers into buyers. The mobile phone market in Vietnam is still growing market and is increasingly differentiated. The objective of the study is to explore the effects of marketing communication on the smartphone purchase decision of customers. The authors used qualitative and quantitative methods, applied to 255 consumer surveys using sm

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Dhiman, Rahul, Pawan Kumar Chand, and Sahil Gupta. "Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers." FIIB Business Review 7, no. 3 (2018): 188–200. http://dx.doi.org/10.1177/2319714518790308.

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The study of consumer buying behaviour is essential for marketers to understand the key elements such as what is purchased, from where it is purchased, the quantity of purchase, how much money is spent and other related variables affecting buying behaviour. The purpose of this article is to assess the consumer buying behaviour for apparels. The study makes substantial effort to recognize the variables which affect decision of apparel purchase among youth. Theoretical foundation of the study is based on secondary sources such as research papers, articles, magazines and articles on consumer buyi

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Pérez, Andrea, and María del Mar García de los Salmones. "How Do Consumers Face the Decision to Buy Fair Trade Products? A Marketing Approach." Nonprofit and Voluntary Sector Quarterly 47, no. 5 (2018): 1057–80. http://dx.doi.org/10.1177/0899764018776370.

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In this article, we propose and empirically test a causal model to understand how consumer social orientation, the credibility of nonprofit organizations, the perceptions of fair trade products, and the attitudes toward the fair trade brand interact and affect the buying intentions of fair trade products in a sample of 292 Spanish consumers. The findings show that consumer social orientation has the greatest effect on buying intentions, above consumers’ perceptions of fair trade products, the credibility of the trading nonprofit organizations and consumers’ attitudes toward the fair trade bran

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Miss, Harsha .B. Pipalia. "CONSUMER BEHAVIOUR." International Journal of Marketing & Financial Management 4, no. 8 (2016): 48–74. https://doi.org/10.5281/zenodo.10815976.

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<strong>ABSTRACT </strong> <strong> </strong> <strong>Objective- </strong>The preceding historical perspective shows that successful companies adapt to changing consumer needs and environmental trends.<strong> </strong>The late 1990s and early 2000s have seen equally important consumer behaviour trends that influence marketing strategies. The main objective of studying consumer behaviour is to understand behaviour of a consumer as we all are consumers. It is essential for marketers to understand consumer to survive and succeed in these competitive environment because it is importance in d

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Zein, Achmad Faried, Karnadi Karnadi, and Yudha Praja. "PENGARUH KERAGAMAN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO MELINA PANJI SITUBONDO." Jurnal Mahasiswa Entrepreneurship (JME) 1, no. 9 (2022): 1825. http://dx.doi.org/10.36841/jme.v1i9.2235.

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Currently, the global industrial world is entering a new era known as the Industrial Revolution 4.0, where in this era the competition in the world of trade is getting tighter so that free trade is starting to emerge. To overcome the emergence of free trade, Indonesia needs real preparations, one of the strategies carried out by the government is the Strengthening of the SME Sector (Rachmat, et al., 2016). Strengthening this sector will run optimally if modern marketing concepts are added by setting consumers as the main concern. Therefore, to attract consumers' buying interest, SMEs must incr

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Sutrisni, Ketut Elly, Ida Ayu Oka Martini, and Ni Kadek Wika Niartini. "PENGARUH STORE ATMOSPHERE DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING." JMM UNRAM - MASTER OF MANAGEMENT JOURNAL 13, no. 2 (2024): 128–40. http://dx.doi.org/10.29303/jmm.v13i2.816.

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The purchase decision is the ultimate goal of establishing a business to be able to dominate the market and benefit from the business. The purchase decision itself is influenced by several factors, including store atmosphere, quality service and buying interest. The purpose of this study was to determine the factors of purchasing decision determinants based on consumer perception at Nook Restaurant Kerobokan. This research was conducted at Nook Restaurant Kerobokan located at Jalan Umalas 1, Gang Nook No.1, Kerobokan Kelod, by distributing as many as 100 questionnaires to Nook Restaurant Kerob

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Ms., Chetna Nayyar, Madhuri Tiwari Ms., Rajbeer Kaur Ms., and Priya Ms. "Impact of Branding On Consumer Purchase Decision." 'Journal of Research & Development' 15, no. 11 (2023): 9–15. https://doi.org/10.5281/zenodo.8042579.

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This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliation put a high impact on consumer buying patterns. Now, the consumer is more knowledgeable about various brands and factors such as price, quality, value, and other factors. Brands create a sense of status in society so consumers are now starting to use various brands according to the trends or fashion. The consumer wants a sense of recognition that’s why they prefer to buy branded products or expensive products over non-branded ones to show their status. The sense of status gives recognitio

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Cahya, Bayu Tri, Fika Sufiana, and Makrufah Hidayah Islamiah. "IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION." HUNAFA: Jurnal Studia Islamika 17, no. 2 (2020): 80–104. http://dx.doi.org/10.24239/jsi.v17i2.592.80-104.

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Fast food is one type of food that is prepared and served quickly. In this research, the writer wants to know whether halal labeling, consumer awareness and behavioral intention influences fast food buying decisions. This research used quantitative method. The data in this study are primary data. Technique of determining the sample using proportional random sampling technique with a sample size is 83 students from Islamic Economics and Business Faculty IAIN Kudus Sharia Economics Major in class of 2015 and 2016. Data analysis techniques using linear regression analysis. The findings indicate t

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Cahya, Bayu Tri, Fika Sufiana, and Makrufah Hidayah Islamiah. "IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION." HUNAFA Jurnal Studia Islamika 17, no. 2 (2020): 80–104. https://doi.org/10.24239/jsi.v17i2.592.

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Fast food is one type of food that is prepared and served quickly. In this research, the writer wants to know whether halal labeling, consumer awareness and behavioral intention influences fast food buying decisions. This research used quantitative method. The data in this study are primary data. Technique of determining the sample using proportional random sampling technique with a sample size is 83 students from Islamic Economics and Business Faculty IAIN Kudus Sharia Economics Major in class of 2015 and 2016. Data analysis techniques using linear regression analysis. The findings indicate t

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Iyadi, Rollins Chiyem and Agbamu Benedicta Emonena. "Product aesthetics and consumer buying decision in the cosmetic sub-sector in Nigeria." International Journal of Applied Research in Social Sciences 6, no. 10 (2024): 2474–86. http://dx.doi.org/10.51594/ijarss.v6i10.1654.

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In the recent modern marketing age, there is huge competition of product atheistic due to changing life style of the consumers and the improvement in cosmetic products. Every organization focuses on the packaging positioning of products because that is the main tool of stimulating consumer buying decision. The objective of this paper was to examine the effect of product aesthetics on the consumer buying decision. This research identified the relationship between the dependent and independent variables. This survey research consists on the primary data which were collected through the distribut

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Sjoekri, Nurwin, Hery Krisnandi, and Kumba Digdowiseiso. "The Influence of Brand Image, Celebrity Endorser and Price Perception pn The Purchase Decision of Yamaha Mio Motorcycles." Journal of Social Science 5, no. 2 (2024): 489–95. http://dx.doi.org/10.46799/jss.v5i2.796.

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This research was aimed for knowing: (1) the influence of brand image towards buying decision of brand Yamaha Mio Motorcycle, (2) the influence of celebrity endorser towards buying decision of brand Yamaha Mio Motorcycle, (3) the influence of price perception towards buying decision of brand Yamaha Mio Motorcycle and (4) the influence of brand image, celebrity endorser and price perception towards buying decision of brand Yamaha Mio Motorcycle. This research used quantitative approach by applying survey method. This research used purposive sampling or took the samples based on specific charact

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Caraan, Aljhonbert A., Clark Ace C. Maghari, Leonil P. Peñafiel, and Federico Abut Mr. "Impacts of Social Media on Consumer Buying Decision-Making Process." International Journal of Thesis Projects and Dissertations (IJTPD) 10, no. 3 (2022): 96–103. https://doi.org/10.5281/zenodo.6940050.

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<strong>Abstract:</strong> The study the impact of social media on consumer buying decision-making process, it was designed to adjudicate if social media has an impact on consumer preferences in buying, thus this study was conducted to the students, faculty and staff of De La Salle University - Dasmarinas. The researchers asked questions to the respondents through online questionnaire to determine if there will be impacts of social media presented. The respondents share the different factors on how social media affects their buying decision-making process. The study shows that there is a signi

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E, Nithish. "Study on the Impact of Emotions on Consumer Purchasing Behaviour of FMCG Products." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42949.

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The behaviour of consumers plays a crucial role in the marketing of Fast-Moving Consumer Goods (FMCG). Consumer decision-making is influenced by numerous factors, including emotional triggers. This research aims to examine the impact of emotions on consumer purchasing behaviour, particularly focusing on social value and impulsive buying tendencies. By analyzing consumer preferences and emotional drivers, this study highlights the role of emotional marketing strategies in FMCG product sales. The research utilizes statistical analysis to measure the significance of emotions in purchasing decisio

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Kanagal, Nagasimha Balakrishna. "An Extended Model of Behavioural Process in Consumer Decision Making." International Journal of Marketing Studies 8, no. 4 (2016): 87. http://dx.doi.org/10.5539/ijms.v8n4p87.

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<p>The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the influences and interlinkages of buyer psychology, various buyer characteristics, and the impact of the buyer decision process on consumer decision making. The model proposes that the behavioural process of consumer decision making be as a result of the interaction of three aspects of i

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Murtopo, Agus Suryo, and Muhammad Husin Nur Muzakki. "Online Consumer Behavior in Buying Samsung Smartphones." JBTI : Jurnal Bisnis : Teori dan Implementasi 12, no. 3 (2022): 184–92. http://dx.doi.org/10.18196/jbti.v12i3.13492.

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Purchasing decision is the culmination of consumer behavior, in which finally, the consumers will do purchase having passed through some stages of consumer behavior. In this research, consumer behaviors being the variable of research are price, brandtrust, and online service, while the variable affected is purchasing decision. Purchasing decision implemented online is, of course, more complex than the one implemented directly, in which buyers interact face to face with the sellers. The objective of research is to analyze the effect of price, brandtrust, and online service on purchasing decisio

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Shakya, Deepankar. "Consumer Buying Behavior Towards Two Wheeler Bikes in India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47630.

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Abstract- This study examines different elements that underpin consumer mindset and behavior in buying two-wheeler bikes in India, a country where motorbikes and scooters are the leading method of personal transport due to its economic, utilitarian, and infrastructure benefits. The research aimed to examine how such aspects at individual level such as how a brand is perceived, how much fuel a bike consumes, its pricing, social suggestions and after sales support influence what Indian consumers decide to purchase. These responses were gathered from administering a controlled questionnaire among

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Prakash, Pranav. "Impact of Advertising on Consumer Buying Behaviour." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32267.

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This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the ro

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Unukpo, Alex Ogheneochuko, Cosmas Anayochukwu Nwankwo, Nkoli Augustina Chendo, and Adaora Florence Okeke. "Product Packaging Characteristics and Consumer Buying Decision of Bread Brands in Delta State, Nigeria." International Journal of Scientific Research and Management (IJSRM) 13, no. 04 (2025): 8645–53. https://doi.org/10.18535/ijsrm/v13i04.em01.

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Product packaging is a marketing tool primarily designed to hold and protect firm product’s image in the mind of the consumers. In recent times, firms are gradually realizing the efficacy of good packaging so as to elicit and create immediate consumer recognition of a brand. To this end, this study investigated the influence of product packaging on consumer buying decisions of brands of bread in Delta State. The specific objectives were to investigate the influence of product package emotional appeal, product package workability, and product package size on consumer buying decisions on brands

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Dr., Vishal R. Tomar, and Suraj Agarwala Jyotsana. "A Study on Consumer behavior towards buying Electric Vehicles in KDMC." A Study on Consumer behavior towards buying Electric Vehicles in KDMC Special Issue, MMK : ACE - 2023 (2024): 12. https://doi.org/10.5281/zenodo.10477419.

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Purpose: The main purpose of this paper is to understand the buying behavior of consumers towards electric vehicles and to recognize the important parameters affecting consumers’ Electric vehicle purchasing decisions in KDMC.Design/Methodology/Approach: The study was conducted in Kalyan Dombivli Municipal Corporation in Thane district Maharashtra and data were collected using Random sampling. The sample size is 51 respondents. The Chi-square test is used to measure the impact of the income level on consumer buying behavior of electric vehicles and factor analysis is done to measure the f

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Simsiri, Sarath, Ratananaphadol Smitinand, and Mana Eiambua. "Packaging Development for Promotion Dam Tourism Community: Ratchaprapa Dam, Khaosok National Park, Surat Thani Province." Environment-Behaviour Proceedings Journal 3, no. 7 (2018): 183. http://dx.doi.org/10.21834/e-bpj.v3i7.1280.

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The study of Product and Packaging factors that Influence on Consumer Purchase Decision aims to study consumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline which can attract and make consumer purchasing decisions. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purcha

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Ratnawili, Ratnawili, and Nahda Adilah Endahka W. "PENGARUH MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA SIRUP JERUK KALAMANSI PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KABUPATEN BENTENG." Jurnal Entrepreneur dan Manajemen Sains (JEMS) 5, no. 1 (2024): 296–306. http://dx.doi.org/10.36085/jems.v5i1.5976.

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This study aims to determine the effect of service quality and location on purchasing decisions in the three brothers' calamansi citrus business. This type of research is a type of quantitative descriptive research, the object of this research is consumers in the business of three brothers Kalamansi orange syrup in Bengkulu city. The sampling method is accidental sampling technique. The number of respondents in this study were 170 respondents. The data collection method is using questionnaires. Data analysis techniques using multiple linear regression analysis and hypothesis testing, namely th

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Stankevich, Alina. "Explaining the Consumer Decision-Making Process: Critical Literature Review." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 6 (2017): 7–14. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.26.3001.

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In the last years, research investigating consumer behaviour and how their decision-making process has advanced and has become an important topic in the marketing society and literature. To advance the research further, this paper presents an extensive literature review of academic publications in the area of buying decision-making process in marketing and its status. Furthermore, the paper presents latest trends and themes that emerge there. Based on 24 journal articles, reports and marketing books, the core models and theories in this area were evaluated and discussed. Moreover, a framework

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Nicolas, Nicolas, Widiartanto Widiartanto, and Hari Susanta Nugraha. "Social Media and Word of Mouth Effects on Buying Decision Process on Kopi Janji Jiwa in East Jakarta." Binus Business Review 14, no. 2 (2023): 185–97. http://dx.doi.org/10.21512/bbr.v14i2.9023.

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The research aimed to analyze consumer behavior in particular, consumer buying decision from Kopi Janji Jiwa. The research focused on the buying decision process from consumers, including the influence of Instagram promotion and word of mouth on buying decisions, which is mediated by purchase intention and brand awareness from Kopi Janji Jiwa in East Jakarta. The research applied a quantitative method. The survey was conducted through questionnaires on Kopi Janji Jiwa customers with several criteria in AEON Mall Jakarta Garden City and Transera Waterpark at East Jakarta. There were several cri

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Widyantriana, Chelly, Henny Welsa, and Putri Dwi Cahyani. "Pengaruh Relationship Marketing dan Kepercayaan Pelanggan terhadap Loyalitas Konsumen dengan Keputusan Pembelian sebagao Variabel Intervenig:." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, no. 1 (2022): 80–90. http://dx.doi.org/10.47467/alkharaj.v6i1.2576.

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 This study aims to determine the effect of Relationship Marketing and Customer Trust on Consumer Loyalty with Purchase Decisions as Intervening Variables (a case study on Aqua Mineral Water in Indonesia). The population used in this study were consumers who had consumed Aqua Mineral Water. The sample in this study were 126 respondents using the Non-Probability Sampling technique with the Purposive Sampling approach. Sampling with a certain balance, with the criteria of respondents who have consumed Aqua Mineral Water. Data was taken using a questionnaire via the Google form, after the q

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Niharika, S. N. "Factors Influencing Consumers' Decision to Buy at Supermarkets." Journal of Research and Review in Sales and Marketing 2, no. 2 (2024): 48–57. https://doi.org/10.5281/zenodo.14272076.

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<em>Supermarket business model has been growing at a faster pace in developing countries contributing to economic growth and this study is focused on understanding consumer behavior at the supermarkets and factors affecting their buying decision. Various Research Journals have been referred to comprehend factors considered for analyzing consumer buying behavior and research approach. Data group was based on convenience sampling and an online survey was circulated among the targeted respondents. A total of 78 responses were received out of which 38 were female and 40 were male where majority of

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Lestari, Hasna Fadilah, Sulistyo Sidik Purnomo, and Kuswarini Sulandjari. "Analysis Of Preferences Factors Influencing Consumer Decision Making In Purchasing Ornamental Fish (Study at The Center For Ornamental Fish Promotion, Bekasi City, West Java." AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian 10, no. 1 (2023): 211–18. http://dx.doi.org/10.37676/agritepa.v10i1.3350.

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Ornamental fish is one of the commodities that are in demand by the public, especially in urban areas. Ornamental fishmongers need to pay attention to the tastes of consumers in order to maintain and increase their sales turnover. This study is aimed at: identifying consumer characteristics, analyzing consumer preferences in buying ornamental fish, analyzing the factors of that influence consumer decision making in the purchase of ornamental fish at the Bekasi City Ornamental Fish Promotion Center. This study used primary dor primary taken by interview technique using questionnaires. Accidenta

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H V 1, RAKSHA. "Navigating the Future: Pay-Later Options in E-Commerce and Their Influence on Purchase Decision-Making." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem41100.

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The pay-later options in e-commerce revolutionized consumer-buying behavior by making an e-commerce transaction flexible and convenient. The paper investigates the influence of using pay-later options on consumers' decision-making in e-commerce, including platforms such as Amazon, Flipkart, Myntra, Meesho, Blinkit, Zepto, Ola, and many more. Through mixed methods of two stages, the paper identifies the factors behind consumers' adoption of BNPL options and analyses how the latter influences purchasing decisions. Combining data analysis—thereby bringing statistical insights into consumer prefer

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Maharama, Arif Reza, and Noor Kholis. "PENGARUH KEPERCAYAAN, KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN JASA GOJEK DI KOTA SEMARANG YANG DIMEDIASI MINAT BELI SEBAGAI VARIABEL INTERVENING." Jurnal Ekonomi dan Bisnis 19, no. 2 (2018): 203. http://dx.doi.org/10.30659/ekobis.19.2.203-213.

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Trust, Ease, Risk Perception and Buying Interest Consumers are one of the factors that areexpected to improve Buying Service Decision Go-Jek online transportation in Semarang City.The formulation of the problem in this research is to know how the influence of trust, easeand perception of risk to purchasing decision of Go-Jek service in Semarang City, throughconsumer buying interest as intervening variable. The purpose of this study was to analyze theinfluence of trust, convenience, and risk perception of purchasing decision through consumerbuying interest as intervening variable. The populatio

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SOKHATSKA, Olena, and SIDDHARTH SIDDHARTH. "THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR: THEORETICAL ASPECT." Vol 18, No 2 (2019), Vol 18, No 2 (2019) (2019): 285–97. http://dx.doi.org/10.35774/jee2019.02.285.

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This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across differ

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Sjahruddin, Herman, and Riandy Mardhika Adif. "Gen Z Consumer Trends: Understanding The Next Wave Of Buying Behavior." Management Studies and Entrepreneurship Journal (MSEJ) 5, no. 1 (2024): 480–85. http://dx.doi.org/10.37385/msej.v5i1.4085.

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This article offers a comprehensive exploration of Generation Z consumer trends within the context of PT. Murza Utama. The study investigates the relationships between Brand Preference (BP), Brand Innovation (BI), Business Ethics (BE), and Buying Decision (BD). The direct test results indicate that while the impact of Brand Preference on Business Ethics and Buying Decision may not be statistically significant, Brand Innovation significantly influences Business Ethics and Buying Decision. The indirect test results suggest a nuanced relationship between Brand Preference and Buying Decision, medi

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