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Dissertations / Theses on the topic 'Consumer Decision-Making Process (CDMP)'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Connell, Kim Yvonne Hiller. "Ecological consumer decision making nature, process, and barriers in apparel acquisition /." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph. D.)--Michigan State University. Dept. of Human Environment: Design Management, 2008.<br>Title from PDF t.p. (viewed on July 8, 2009) Includes bibliographical references (p. 340-352). Also issued in print.

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Nilsson, Jonas. "Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors." Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35607.

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During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. These days, sources report that over 70% of the Swedish population actively invests in mutual funds. This thesis is an investigation into consumer decision making regarding one specific type of mutual fund: Socially Responsible Investment (SRI). SRI profiled mutual funds are d

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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.

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This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of e

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Adnane, Alaoui M'Hamdi. "Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/9415.

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Interest in understanding Human Beings’ behaviour can be traced back to the early days of mankind. However, interest in consumer behaviour is relatively recent. In fact, it is only since the end of World War II and following economic prosperity of some nations (e.g., U.S.A.) that the world witnessed the rise of a new discipline in the early 1950s; namely, Marketing Research. By the end of the 1950s, academic papers on modelling and analysis of consumer behaviour started to appear (Ehrenberg, 1959; Frank, 1962). The purpose of this research is to propose an integrated decision framework for mod

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Boonme, Kittipong. "The Impact of Culture on the Decision Making Process in Restaurants." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804878/.

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Understanding the process of consumers during key purchasing decision points is the margin between success and failure for any business. The cultural differences between the factors that affect consumers in their decision-making process is the motivation of this research. The purpose of this research is to extend the current body of knowledge about decision-making factors by developing and testing a new theoretical model to measure how culture may affect the attitudes and behaviors of consumers in restaurants. This study has its theoretical foundation in the theory of service quality, theory o

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Liang, Hong, Douc Lu, and Li Tu. "The Perceived Risk and The Consumer Decision-Making Process- A Study on Credit Card Holders." Thesis, Kristianstad University College, Department of Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4254.

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<p>The market changing of the credit card segment has driven many credit card providers</p><p>reconstructing their business models and set up strategies in order to attract and retain</p><p>customers. This leads to an idea of studying the underlying factors behind the consumers’</p><p>decision-making of using credit cards. After examining different Consumer Decision-Making</p><p>theories and their influential factors, we find that the perceived risk is not included as an</p><p>influential factor in the Consumer Decision Process (CDP). The perceived risks such as</p><p>financial, psychological,

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Sweedler, Kathryn Lisa 1960. "THE PURCHASE OF HOME COMPUTERS: CHILDREN'S PARTICIPATION IN THE DECISION PROCESS AND FAMILIES' SUBSEQUENT PRODUCT SATISFACTION (CONSUMER)." Thesis, The University of Arizona, 1986. http://hdl.handle.net/10150/291280.

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Heymans, Oloff. "An investigation into the decision making process of entrepreneurs in identifying new opportunities and whether they analyse consumer behaviour." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97331.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: This research focused on how entrepreneurs (1) think; (2) see business opportunities; (3) convert an idea into a successful business; (4) observe and tap into consumer behaviour; and (5) how they use the information that they have gathered to their own best advantage. Various researchers and authors attempted (and will attempt) to define an entrepreneur, entrepreneurial traits, opportunity recognition and consumer behaviour. Literature focusses on each individual aspect of an entrepreneur, but no comprehensive literature is ava

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Reddy, Girshwyn. "Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59756.

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Technological advancements, the rise of the internet and development of Web 2.0 has enabled the interconnectivity of consumers to increase. As a result consumer behavior has changed and organisations needed to understand the impact of digital marketing on the consumer decision making process. The research study analysed the impact of digital marketing on the consumer decision making process in Nike's customer retail operations in South Africa. The view of digital marketing impact on consumer decision making was that off the retail organisation. The research methodology used for the stud

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Karlsson, Marie, and Linda Kraufvelin. "Decision Making under Uncertainty and Complexity : A study of young investors’ decision to buy warrants." Thesis, Linköping University, Department of Management and Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-53045.

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<p><strong>Background:</strong> A warrant is a derivative that is normally issued over stocks. During the last financial crisis, the trading of warrants reached new records. The high leverage and the complexity of the product make the warrant a risky investment. Financial products such as warrants therefore imply a significant purchase decision for an individual and the consequences of making a poorly thought-out choice can be of considerable importance. Financial products require a high degree of involvement since the decision process is characterized by uncertainty of outcome and complexity

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Zhang, Xinyu, and Stacy Besong Enow Egbe. "Sustainable Consumption in Food Industry: In what stages do consumers implement sustainability in their decision making process?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-47137.

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This paper examines the concept of sustainable development and sustainable consumption in the food industry and how consumers relate with the idea of organic food produce and their alternatives. The research was developed by using the Consumer Decision Making model and the Norm Activation Model to be able to understand what motivates consumers in their buying choices and why. These models break down the steps a consumer goes through before making a purchase and the emotional evaluation that occurs after that decision is made. With a total of 70 responses from a structured survey sent out, the

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Tolar, Martin. "Satisficing versus optimising behaviour in the non-durable consumption expenditure decision making process." Thesis, [Campbelltown, N.S.W. : The Author], 1995. http://handle.uws.edu.au:8081/1959.7/108.

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The new classical school's dominance of mainstream economic thought in recent years has brought with it the associated adoption of rational economic agents ( in the Muthian sense) by mainstream economists. This thesis challenges this underlying assumption of human behaviour in the context of the non-durable consumption expenditure decision making process. In doing so, our attention will be placed upon the weak or more general form of the hypothesis, which has come to be known as optimisation. We employ a behavioural methodology in an attempt to ascertain if individuals adhere to the optimising

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Hyun, Yongho, and n/a. "Consumer behaviour on the internet : a critical analysis of the extensive decision-making process of online holiday travellers." University of Canberra. Communication & Education, 2002. http://erl.canberra.edu.au./public/adt-AUC20060801.130043.

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Both tourism destination marketing and the characteristics of holiday travellers have recently undergone radical changes driven by the rapid progress of computer technology. In particular, the advent of the Internet has had a great impact on holiday travellers as well as on the development of tourism promotion and distribution channel strategies. While holiday travellers benefit from the characteristics of Internet use, for example, unlimited information retrieval, flexible accessibility, and direct interactivity with destination marketing organizations (DMOs), the Internet provides DMOs with

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Kisawike, Blandina. "How country of origin, consumer ethnocentrism and consumer xenocentrism impact upon risk and involvement in the malaria medication decision making process in Tanzania." Thesis, University of Hull, 2015. http://hydra.hull.ac.uk/resources/hull:13080.

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The aim of this study was to examine how Country of Origin, Consumer Ethnocentrism and Consumer Xenocentrism impact upon risk and involvement in the malaria medication decision making processes in Tanzania. An exploratory research design was adopted which helped to discover ideas and insights underlying consumers’ decisions on malaria medication. The inductive research approach was adopted which helped to get a deep understanding of the underlying factors that influenced consumers in decision making when seeking malaria medication in Tanzania. Non-probability sampling specifically purposive sa

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Dahl, Teodor, and David Fridh. "A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19592.

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The traditional type of marketing is more directed towards big customer segments in specified areas. Due to technological improvement marketing has evolved into an extreme form of segmentation where marketing target the individual consumer based on their personal needs and preferences. This has led to a discussion of whether personalized marketing is something that create privacy concerns or benefits in the eyes of the consumer. The purpose of this thesis is to explore the consumer perception of personalized marketing and how the perception affects the purchase decision-making process. A

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Labuschagne, Adri. "Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4694.

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Labels serve as a source of external information during the consumer decision–making process, and frequently contribute to consumers’ prior knowledge of different products as well as their search activities prior to purchase of furniture. Labelling of a wide range of products, such as food and clothing has been investigated with regard to the effectiveness of the label, to convey information and draw consumers’ attention to the product, and the usage of the labels by consumers. However, no literature suggests the existence of labels with regard to furniture items, or consumers’ expectations ab

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Wen, Chao. "The Impact of Quality on Customer Behavioral Intentions Based on the Consumer Decision Making Process As Applied in E-commerce." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc149685/.

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Perceived quality in the context of e-commerce was defined and examined in numerous studies, but, to date, there are no consistent definitions and measurement scales. Instruments that measure quality in e-commerce industries primarily focus on website quality or service quality during the transaction and delivery phases. Even though some scholars have proposed instruments from different perspectives, these scales do not fully evaluate the level of quality perceived by customers during the entire decision-making process. This dissertation purports to provide five main contributions for the e-co

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Ivanov, Alek Vladimirov, Eric Adam George Akiba, and Konstantin Krasimirov Konov. "The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52919.

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Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. Purpose: The purpose of the research is to investigate the different stages within theconsumer decision making process and the influencing factors that have a grip overconsumers and shape the consumer behaviour towards smartphones. The study is aimed ate

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Mesanovic, Diana, Dijana Rubil, and Beatrice Rylander. "A Conjoint based study on meat preferences. The effect of Country-of-Origin, Price, Quality and Expiration date on the consumer decision making process." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11589.

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<p>This study will examine the importance of Country-of-Origin, Price, Quality and Expiration date, in the consumer decision making process for fresh meat. Country-of-Origin has earlier been investigated, however the research has been focusing on manipulating one single cue. With the recent scandals in the fresh meat industry, were animals being abused and expiration dates being changed, it is interesting to investigate how important the consumers find the four attributes; Country-of-Origin, price, quality and expiration date.In order to answer the research questions, and fulfil the purpose, t

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Almlöf, Hallberg Robin, and Kosovare Sadiki. "Den moderna pensionären : Äldre konsumenters användning av modern teknologi i köpprocessen." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-17000.

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How consumers act during the buyers decision making process can change with age. How older consumers use modern technology in the buyers decision making process has however not been given a clear picture by researchers. Therefore the purpose of this study is to examine how older consumers use technology in the buyers decision making process and create a more nuanced picture of their usage. By using a qualitative method in the form of small-N-study and semi-structured interviews we have been able to answer our research questions. We have found that the technology i mainly used during the inform

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Balladares, Fuentes Ana Gabriela. "Changing consumer behavior in the digital age: perceived risk in information search process." Doctoral thesis, Universitat Ramon Llull, 2021. http://hdl.handle.net/10803/671443.

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La digitalització en el entorn del marketing està canviant la manera en la que els consumidors decideixen comprar. Així mateix, el risc percebut té un rol determinant en les decisions de compra dels consumidors. No obstant això, encara que la literatura emergent suggereixi que l´ ús de les fonts d’informació digital generi nous processos de cerca i avaluació de productes diferents a aquells dels entorns de compra tradicional, el desenvolupament de noves teories sobre la naturalesa d’aquestes diferencies ha sigut limitada. Específicament s’han detectat resultats contradictoris en la literatu

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Judd, Vaughan C. (Vaughan Charles). "An Exploratory Study of the Information Search Stage of the Consumer Decision Process: Based on Elderly Consumers' Selection of a New Housing Bundle." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc278396/.

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This dissertation deals with the decision-to-move process of elderly persons—from a marketer's perspective. The central problem addressed is the lack of empirical knowledge concerning the factors and influences associated with the information search process of elderly persons in making a residential move decision. The purpose was to investigate and understand the key factors and influences which are viewed as important by elderly individuals in their search for and use of information.

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Shams, Poja. "What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods." Doctoral thesis, Karlstads universitet, Centrum för tjänsteforskning, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-25947.

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Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. The aim of this dissertation is to explore how the mind and the environment guides attention towards considered and chosen products in consumer decision making at the point-of-purchase. Consumers are equipped with several effort reduction strategies t

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Tolar, Martin. "Satisficing versus optimising behaviour in the non-durable consumption expenditure decision making process : an empirical examination of Australian data for the period 1976(1) - 1994(2) /." [Campbelltown, N.S.W. : The Author], 1995. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030703.130007/index.html.

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Kullman, Jonathan, and Sanne Nilsson. "Köp av bostad efter införandet av bolånetaket : Hur påverkar konsumentens förutsättningar valet av finansieringsalternativ?" Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59549.

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Introduction: A general guideline was introduced on October first 2010 regarding a mortgage cap, limiting the degree of leverage of housing as collateral. Through the new guidelines the marked conditions concerning consumers’ choice of mortgage has changed. The consumers are limited in the sense that they can’t only use mortgage when purchasing a house. In this context there is a higher burden on the consumers in different aspects. In this study we intend to investigate how the consumers’ conditions affect choice of financing option when buying a home. Purpose: The study aims to highlight how

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Renvert, Johanna. "Students' attitudes towards Corporate Social Responibility." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11092.

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Corporate social responsibility or CSR is a phenomenon that has steadily been growing for the past decade. CSR is generally considered as activities performed by a company in order to strengthen its positive image. Previous research has indicated that there is a connection between a company’s CSR actions and its consumer’s reactions towards the company and its different product/s. However, few studies have investigated university students’ attitudes towards CSR as well as different CSR initiatives. Therefor the aim of this dissertation is to study the knowledge, attitudes and the importance of

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Ahn, Sun Young, and Sun Young Ahn. "Change to Sustainable Choice: The Role of Preference-Inconsistent Information." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/621748.

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Cognitive dissonance theory and selective information exposure literature postulate that individuals ignore preference-inconsistent information and selectively process new information. Previous studies on selective information exposure have shown that preference-inconsistent information is not persuasive for consumer decision making. Given the limited amount of past research about the effect of preference-inconsistent information on decision-making in broad domains of consumer behavior studies, the current study investigated how preference-inconsistent information can persuade consumers to swi

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Gligorijevic, Barbara. "Consumer created reviews and ratings : the importance of word of mouth in information search." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/66741/1/Barbara_Gligorijevic_Thesis.pdf.

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This study explored the creation, dissemination and exchange of electronic word of mouth, in the form of product reviews and ratings of digital technology products. Based on 43 in-depth interviews and 500 responses to an online survey, it reveals a new communication model describing consumers' info-active and info-passive information search styles. The study delivers an in-depth understanding of consumers' attitudes towards current advertising tools and user-generated content, and points to new marketing techniques emerging in the online environment.

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Rinaberger, Joshua, Zoë Garner, and Luis Riofrio. "So Many Mobile Games, So Little Visibility : A dissection of the problems surrounding visibility and discoverability in mobile gaming." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148272.

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The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility.

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Rubil, Dijana, and Caroline Schöld. "The influence of and interaction between socialization agents in the child-consumers purchasing process." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13096.

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<p>In several years researchers have focused on identifying different socialization agents that influence the child consumer in the purchasing process. These studies have identified parents, friends and peers, television, role models, and different virtual communities as socialization agents. However, there is still no understanding of how the socialization agents are integrated in the decision-making process.</p><p>The purpose is therefore to identify how the child-consumers are influenced by different sources in their decision-making process, and recognise the socialization agents’ interacti

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Young, Melissa Marie. "Consumer Identity." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16844.

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The purpose of this thesis is to prove that despite consumers' impression that they are alone in deciding their consumption decision they are wrong. Consumers are manipulated on various levels by marketers. It is the marketer who decides what consumer identities should be created. Consumers are persuaded by marketers on different levels beginning with consumers' needs. Marketers begin by appealing to consumer drives, motivations and emotions to persuade their consumers to purchase their brand. On a more in-depth level marketers manipulate consumers by using a variety of human behaviour learnin

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Wei, Qian, Wei Gong, and Yidi Zhu. "Word of Mouth Marketing in Education and Training Industry : A case study of Word of Mouth communication and its influence on consumer decision making process in the Chinese Education Market." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18261.

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Purpose: the purpose of this thesis is to explore how entrepreneurial business within Chinese education and training service industry to conduct Word-of-Mouth marketing and to further investigate the factors that influence the effectiveness of WOM marketing during customer purchase decision making process. Based on the purpose above, the authors aim to investigate whether there is a relationship between input and output WOM in terms of those factors. Method: the authors used both inductive and deductive approaches to fulfill the exploratory and descriptive purposes. In order to gather primary

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Sjöblom, Stefan, Helene Kaspersson, and Jennie Spångberg. "Mycket snack, lite verkstad : En studie om varför konsumenten inte köper ekologiska livsmedel." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4708.

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<p><strong>Sammanfattning</strong></p><p><strong>Seminariedatum:</strong> 2009-01-08</p><p><strong>Lärosäte:</strong> Mälardalens Högskola, Västerås<strong></strong></p><p><strong>Nivå:</strong> Kandidatuppsats i Företagsekonomi, 15 hp</p><p><strong>Titel:</strong> ”Mycket snack, lite verkstad – En studie om varför konsumenten inte köper ekologiska livsmedel”</p><p><strong>Författare:</strong> Helene Kaspersson 850325 Jennie Spångberg 860813 Stefan Sjöblom 871231</p><p><strong>Handledare:</strong> Claes Jonsson</p><p><strong>Problemformulering:</strong> Varför k

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Holm, Julia, Lovisa Klang, and Mimmi Nordquist. "The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96030.

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The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. Hence, the purpose of investigating consumer’s behavior and attitudes, the qualitative method has been used to understand the processes and influence factors of the contextualized setting. Further, this study follows a deductive approach because of the unexp

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Hlinková, Eliška. "Analýza spotřebního chování Čechů v segmentu okružních plaveb a její využití při tvorbě marketingové strategie cestovních kanceláří." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136269.

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This thesis deals with the research of consumer behavior and specifics of buyer decision-making process of Czechs during booking of their foreign holidays and methodology of market segmentation in tourism, or in the segment of cruises. Analysis of current trends and determinants on the supply and demand helps to build a competitive marketing strategy emerging of travel agency in the segment of cruises.

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Pettersson, Caroline, and Sofie Sandqvist. "Konsumenters adoption av nya innovativa produkter : en studie om användning av funktionsmaterial i vardagskläder." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-239.

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Syftet med den här uppsatsen är att ta reda på vilka faktorer och risker som påverkar köpbeslutet för en konsument gällande en ny innovativ produkt. Uppsatsen kan på så sätt bidra med kunskap och förståelse för företag som vill utveckla den här typen av produkter. Studiens inriktning och syfte togs fram i samarbete med textilföretaget FOV Fabrics. Med utgångspunkt ur syftet och problemet genomfördes en enkätundersökning som kompletterades med semi-strukturerade intervjuer med fyra av enkätrespondenterna. Resultatet av enkätundersökningen analyserades och jämfördes med resultatet av intervjuern

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Trujillo, Valencia Carlos Andrés. "Aspects of the interplay of cognition and emotion and the use of verbal vs. numerical information decision making." Doctoral thesis, Universitat Pompeu Fabra, 2007. http://hdl.handle.net/10803/7352.

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En ésta tesis se estudian 2 aspectos de la toma decisiones. Primero, se investiga la forma en que las personas categorizan atributos numéricos. Se presenta y se prueba experimentalmente un modelo del proceso mental que usan las personas para trasformar una cantidad en una categoría verbal. Bajo ciertas condiciones situacionales, el modelo es capaz de predecir conceptualizaciones verbales. Segundo, se exploran las interconexiones entre la información cognitiva y emocional durante la decisión. Se elaboran y se prueban experimentalmente cuatro modelos de la forma en que se combina la informació

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Hjärne, Sara, Mathilda Perem, and Ewelina Wallin. "Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34484.

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Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Växjö. Course code: 2FE16E. <img src="file:///page3image2784" />Authors: Sara Hjärne, Mathilda Perem, Ewelina Wallin. Tutor: Dan Halvarsson. Examiner: Åsa Devine. Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shop

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Pavlisová, Katarína. "Kúpny rozhodovací proces spotrebiteľa na trhu prenosných počítačov." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150049.

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The master's thesis deals with the purchase decision-making process of consumers in the market of the portable computers. The aim of this thesis is to analyze the different stages of the purchase decision-making process, specify the consumers in this market and describe their buying behaviour. In the theoretical part of the thesis there are described internal and external factors affecting the buying behaviour of consumers and also the purchase decision-making process. Furthermore, the thesis describes the market of portable computers, the current situation on this market and purchase decision

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Gello, Gabriella, and Alex Uckardes. "Covid-19-pandemins påverkan på människors beteende vid inköp av livsmedel : En kvalitativ studie om covid-19-pandemins påverkan, som en situationell faktor, på inköp av livsmedel via e-handeln istället för fysiska butiker." Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46082.

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The Covid-19 pandemic, as a health and economic crisis, has significantly affected consumers, businesses and industries in all parts of the world. In this study, the aim was to investigate how situational factors, the covid-19 pandemic, affected consumer behavior regarding food purchases via e-commerce instead of physical stores. This has been done through a qualitative method in the form of 15 semi-structured interviews that have taken place via the Zoom program. The study sample consisted of a combination of both a goal-directed and convenience sample, where the authors chose the interviewee

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Damsjö, Evelina, Fanni Mattsson, and Amanda Olsson. "A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104588.

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Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. The research focused exclusively on Swedish female millennials who are active social media users. The research used a deductive approach by formulating hypotheses based on alrea

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Morás, Andréa Cláudia. "Processo decisório do consumidor: uma análise do papel da internet na compra de bens duráveis." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/1335.

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Made available in DSpace on 2016-04-25T16:45:15Z (GMT). No. of bitstreams: 1 Andrea Claudia Moras.pdf: 3029127 bytes, checksum: e4ea40124e06874e1b6718b27f8da7b4 (MD5) Previous issue date: 2009-05-22<br>This dissertation had as its objective to analyze the role that the World Wide Web has over the consumer decision-making process. Subjects of this research were the Great Sao Paulo region and the television sets purchasing processes. The revision of the theoretical fundaments encompassed studying the consumer behavior and its decision-making process, circling back to the concepts of online sho

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Forléo, Carolina Araujo. "Afinidade ou aspiração? : grupos de referência valorizados por consumidoras de baixa renda." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/165591.

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Considerando-se a importância das relações sociais e da influência interpessoal no comportamento dos indivíduos de baixa renda, este estudo apresenta como objetivo identificar e analisar os grupos de referência valorizados pelas consumidoras de baixa renda em seu processo de decisão de compra. Para a coleta de dados, utilizou-se uma abordagem multimétodo fundamentada, primeiro, em entrevistas em profundidade com 12 mulheres e, depois, na técnica de Análise Conjunta com uma amostra de 53 entrevistadas pertencentes a esse segmento. Devido à crise econômica vivida atualmente, mostrou-se necessári

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Rutgerson, Isabelle, Jessica Alm, and Hampus Liljhagen. "Förstagångsköpare av högengagemangsprodukter : Hur de söker information och utvärderar alternativ." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23994.

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The purpose of this study is to generate an understanding of first-time buyers of high involvement products, by examine how they search for information and evaluate alternatives. Three research questions were formulated to achieve the purpose of the study. Two of them concern first-time buyers’ behavior and the third one aims to answer if any possible explanations to their behavior could be identified. The study is based on theories within the research field of consumer behavior regarding purchase behavior, the consumer decision process, decision making style, involvement and knowledge along w

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Voigt, Priscila. "Comportamento do consumidor infantil : características e decisões de compra." Universidade do Estado de Santa Catarina, 2007. http://tede.udesc.br/handle/handle/163.

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Made available in DSpace on 2016-12-01T19:18:43Z (GMT). No. of bitstreams: 1 Priscila.pdf: 2978549 bytes, checksum: 5091020c228e38a3375d0dd63404a740 (MD5) Previous issue date: 2007-03-30<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The consumers behavior is a largely studied theme and the findings in said field guide the planning of many companies, comprising from the development to the communication of a product. The infant consumer has, more specifically, gained evidence since the sixties, being legitimately considered as an important element in the world of business.

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Toti, Boga Jean-François. "Rôle de l'éthique dans le processus de décision d'achat du consommateur et consommation éthique." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM2011.

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La consommation fait partie des mécanismes qui permettent aux individus de se distinguer, plus particulièrement à travers les pratiques alimentaires, culturelles et sportives. Il a été démontré que les consommateurs expriment leur éthique dans leurs choix de consommation. Cependant, la définition de cette consommation éthique reste assez floue en marketing et en comportement du consommateur et sa mesure n’est pas toujours adaptée. Aussi, les travaux théoriques et les modèles dans le domaine de l’éthique en marketing ont, pour la plupart été développés dans le cadre des organisations. Nous prop

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Pereira, Luís Henrique. "Estratégias de redução de risco percebido na compra e no consumo de carne bovina." reponame:Repositório Institucional do FGV, 2005. http://hdl.handle.net/10438/2543.

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Made available in DSpace on 2010-04-20T20:48:28Z (GMT). No. of bitstreams: 3 98392.pdf.jpg: 11293 bytes, checksum: 8a79246985a15176f2dd421d6775239b (MD5) 98392.pdf: 541072 bytes, checksum: 0abb34ffbabe305d0e3aef7068b0fb3c (MD5) 98392.pdf.txt: 221637 bytes, checksum: 0c7c9f71701b0881cedc3b5a57a242ee (MD5) Previous issue date: 2005-09-27T00:00:00Z<br>Confronted with alarming social discourse favouring the perception of food risk, modern consumers find themselves in a situation of psychological discomfort caused by consumption of foodstuffs coming from the agricultural and foodstuff industr

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Soroková, Lenka. "Kúpny rozhodovací proces spotrebiteľa na trhu letných dovoleniek." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-151510.

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The aim of this thesis is to analyse the consumer's purchase decision-making process at the market of the summer vacations and capture current trends of buying summer vacation in the Czech market. The first two chapters are devoted to basic definitions and approaches, serving to understanding consumer behaviour, description of the marketing mix of tourism and the factors affecting the buying decision of the individual. Next part of the thesis examines different phases of the purchase decision-making process by using secondary data. The fourth chapter briefly describes the tourism market in the

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Sihvo, Cecilia, and Diana Mesanovic. "Consumption in life transition : How do unemployed consumers behave in the marketplace?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12664.

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<p><strong>Background:</strong> We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. We all consume daily, or on occasions, but how do unemployed consumers consume, what do they consume and why? In this area, the authors have found a knowledge gap in literature; therefore exploring this phenomenon is of interest.</p><p

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Rosenblatt, Suzana Mester. "O processo de decisão do cliente de alta renda na aquisição de imóveis residenciais na cidade de São Paulo." reponame:Repositório Institucional do FGV, 2008. http://hdl.handle.net/10438/5518.

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Made available in DSpace on 2010-04-20T20:19:55Z (GMT). No. of bitstreams: 1 66844.pdf: 50978 bytes, checksum: 4e2ec020bd05733497774d1725539546 (MD5) Previous issue date: 2008-03-28T00:00:00Z<br>This dissertation is an exploratory study of the decision making process in the acquisition of residential real estate by the high income consumer at the city of São Paulo. The work looks first at the literature to explain the importance of client focus and the understanding of his acquisition decision process as a source of competitive advantage. After that, trough personal interviews with twelve

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