Academic literature on the topic 'Consumer Purchasing Intention'

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Dissertations / Theses on the topic "Consumer Purchasing Intention"

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Surattanaporn, Sukontha. "Factors influencing consumer purchasing intention on Thai herbal tea in Germany." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-164511.

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Tea consumption has been increased, especially in Germany, as consumers are more concerned about health taking care for the people at different ages. Consumers are more careful of what they are consuming, and increasingly consuming the products which are originally come from nature. Herbal tea industry became more attractive and shows opportunities to the firms as well as consumers. A study about factors that can persuade or motivate consumer's intention to buy herbal tea from Thailand can help the entrepreneurial herbal firm or marketers in Thailand, or tea importer in Germany to realized the
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De, Villiers R. R. (Raoul Reenen). "The role of risk perception in Internet purchasing behaviour and intention." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52570.

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Thesis (MComm.)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: In recent years the importance and number of users of electronic commerce and its medium, the Internet, have grown substantially. Despite this, the Business-to- Consumer sector has shown slow expansion and limited growth, with the majority of consumers slow to adopt the Internet as a medium for purchase. A probable factor affecting the purchasing behaviour of individuals is the perception of risk of a breach in (credit card) security and/or a violation of privacy. The research discussed here indicates that two closely
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Han, Daehee. "A Study on Consumers? Purchasing Intention According to Message Frame Regarding Food Safety Issues." Thesis, North Dakota State University, 2012. https://hdl.handle.net/10365/26681.

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Three cases of food safety issue occurred in South Korea were chosen to test whether message frames influence on consumers? purchasing intention. In addition, this study not only investigates the relationships among constructs, but also evaluates the path coefficients of rela-tionships. Empirical Results indicates that consumers? intention to purchasing was negatively affected by message frames including negative headline, negative information and less amount of information. Also, knowledgeable group was more sensitive to prior-knowledge with respect to their attitude than other group when the
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Memar, Noushan, and Syed Ayub Ahmed. "Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14976.

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Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. In the same way, Peattie and Crane (2005) report that there has been a slight growth on green purchasing since 1990, they also identified a significant gap between concerns and actual purchasing among customers. Datta (2011) states, it is important to increase people’s environmental awareness and consciousness, because as customers, they can im
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Ward, Shannon-Jane. "The consumer-perceived risk associated with the intention to purchase online." Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/1891.

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Bashir, Abdalla Mohamed. "South African and non-South African residents in Cape Town: Awareness level, purchase intention and buying behaviour towards purchasing halal food products." University of Western Cape, 2020. http://hdl.handle.net/11394/7233.

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Philosophiae Doctor - PhD<br>Muslims and non-Muslim consumers regardless of who they are or from where they come, whether natives or foreigners in a particular country are much concerned with consuming food products. However, not any researchers in South Africa (SA) have addressed the consumers who buy food products labelled halal. This doctoral dissertation primarily aims to explore and bring new knowledge towards halal food purchasing behaviour. It specifically focuses on understanding the current purchase intention and behaviour of halal consumers in Cape Town, South Africa. For this purpos
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Tangpattanakit, Jaruporn. "The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion products." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16203.

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The concept of "customer perceived value" has been evolving as an essential area within the marketing discipline for decades. Knowing what shapes consumer perception towards a product or service is vital for businesses (Sweeney and Soutar, 2001), especially for fashion products whose trends are ever-changing. Nevertheless, in the technology era, fashion consumers tend to use the spectrum of media platforms to search for information, to compare prices and exchange experiences amongst a common group. According to McKinsey and Company (2014), up to 35% of fashion consumers rely on online recommen
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Bumrungkitjareon, Tipaporn, and Suveera Tanasansopin. "Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12604.

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Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. However, most of the literatures have just studied on women cosmetic products. There are a few studies within male cosmetic market, despite the demands of cosmetic products are increasing among men as well as women. Purpose: This study aims to discuss the r
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Zhang, Jiali, and Meijuan Zhou. "Factors influencing consumer purchasing behavior of natural cosmetics : A qualitative study in Uppsala, Sweden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387738.

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Although consumers’ need for a healthy and sustainable lifestyle drives natural cosmetics consumption, various claims of natural cosmetics make consumers confused and distrustful. This study aimed to explore factors that affect consumers' purchasing behavior of natural cosmetics under the theoretical framework of planned behavior (TPB). The study adopted the qualitative method of purposive sampling. Semi-structured interview technique and thematic analysis were used to collect and analyze data from 21 consumers of natural or traditional cosmetics living in Uppsala. The results showed: consumer
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Aurimas, Mickus, Zhou Pengshuo, and Guo Xiang. "The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48901.

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Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. China has more social media users than any other country in the world and is housing platforms such as Weibo, WeChat or Xiaohongshu, thus with an ever-increasing demand for social interaction between a company and a customer, the search for the optimal marketing strategies in a hyper-competitive apparel market in China is in effect. With th
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