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Dissertations / Theses on the topic 'Consumer Purchasing Intention'

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Published: 4 June 2021
Last updated: 9 February 2022

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1

Surattanaporn, Sukontha. "Factors influencing consumer purchasing intention on Thai herbal tea in Germany." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-164511.

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Tea consumption has been increased, especially in Germany, as consumers are more concerned about health taking care for the people at different ages. Consumers are more careful of what they are consuming, and increasingly consuming the products which are originally come from nature. Herbal tea industry became more attractive and shows opportunities to the firms as well as consumers. A study about factors that can persuade or motivate consumer's intention to buy herbal tea from Thailand can help the entrepreneurial herbal firm or marketers in Thailand, or tea importer in Germany to realized the
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De, Villiers R. R. (Raoul Reenen). "The role of risk perception in Internet purchasing behaviour and intention." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52570.

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Thesis (MComm.)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: In recent years the importance and number of users of electronic commerce and its medium, the Internet, have grown substantially. Despite this, the Business-to- Consumer sector has shown slow expansion and limited growth, with the majority of consumers slow to adopt the Internet as a medium for purchase. A probable factor affecting the purchasing behaviour of individuals is the perception of risk of a breach in (credit card) security and/or a violation of privacy. The research discussed here indicates that two closely
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Han, Daehee. "A Study on Consumers? Purchasing Intention According to Message Frame Regarding Food Safety Issues." Thesis, North Dakota State University, 2012. https://hdl.handle.net/10365/26681.

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Three cases of food safety issue occurred in South Korea were chosen to test whether message frames influence on consumers? purchasing intention. In addition, this study not only investigates the relationships among constructs, but also evaluates the path coefficients of rela-tionships. Empirical Results indicates that consumers? intention to purchasing was negatively affected by message frames including negative headline, negative information and less amount of information. Also, knowledgeable group was more sensitive to prior-knowledge with respect to their attitude than other group when the
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Memar, Noushan, and Syed Ayub Ahmed. "Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14976.

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Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. In the same way, Peattie and Crane (2005) report that there has been a slight growth on green purchasing since 1990, they also identified a significant gap between concerns and actual purchasing among customers. Datta (2011) states, it is important to increase people’s environmental awareness and consciousness, because as customers, they can im
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Ward, Shannon-Jane. "The consumer-perceived risk associated with the intention to purchase online." Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/1891.

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Bashir, Abdalla Mohamed. "South African and non-South African residents in Cape Town: Awareness level, purchase intention and buying behaviour towards purchasing halal food products." University of Western Cape, 2020. http://hdl.handle.net/11394/7233.

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Philosophiae Doctor - PhD<br>Muslims and non-Muslim consumers regardless of who they are or from where they come, whether natives or foreigners in a particular country are much concerned with consuming food products. However, not any researchers in South Africa (SA) have addressed the consumers who buy food products labelled halal. This doctoral dissertation primarily aims to explore and bring new knowledge towards halal food purchasing behaviour. It specifically focuses on understanding the current purchase intention and behaviour of halal consumers in Cape Town, South Africa. For this purpos
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Tangpattanakit, Jaruporn. "The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion products." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16203.

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The concept of "customer perceived value" has been evolving as an essential area within the marketing discipline for decades. Knowing what shapes consumer perception towards a product or service is vital for businesses (Sweeney and Soutar, 2001), especially for fashion products whose trends are ever-changing. Nevertheless, in the technology era, fashion consumers tend to use the spectrum of media platforms to search for information, to compare prices and exchange experiences amongst a common group. According to McKinsey and Company (2014), up to 35% of fashion consumers rely on online recommen
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Bumrungkitjareon, Tipaporn, and Suveera Tanasansopin. "Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12604.

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Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. However, most of the literatures have just studied on women cosmetic products. There are a few studies within male cosmetic market, despite the demands of cosmetic products are increasing among men as well as women. Purpose: This study aims to discuss the r
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Zhang, Jiali, and Meijuan Zhou. "Factors influencing consumer purchasing behavior of natural cosmetics : A qualitative study in Uppsala, Sweden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387738.

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Although consumers’ need for a healthy and sustainable lifestyle drives natural cosmetics consumption, various claims of natural cosmetics make consumers confused and distrustful. This study aimed to explore factors that affect consumers' purchasing behavior of natural cosmetics under the theoretical framework of planned behavior (TPB). The study adopted the qualitative method of purposive sampling. Semi-structured interview technique and thematic analysis were used to collect and analyze data from 21 consumers of natural or traditional cosmetics living in Uppsala. The results showed: consumer
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Aurimas, Mickus, Zhou Pengshuo, and Guo Xiang. "The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48901.

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Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. China has more social media users than any other country in the world and is housing platforms such as Weibo, WeChat or Xiaohongshu, thus with an ever-increasing demand for social interaction between a company and a customer, the search for the optimal marketing strategies in a hyper-competitive apparel market in China is in effect. With th
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Yen, Yu-Lin, and 顏佑霖. "Chinese Consumer Purchasing Intention of Taiwan Pineapple." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/u69etu.

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碩士<br>國立屏東科技大學<br>農企業管理系所<br>106<br>The heyday of Taiwan's pineapple in the previous stage was in the 1970s, when the government actively advocated research and cultivation techniques to reward and encourage farmers to expand their cultivation area. At that time, the number of canned pineapples in Taiwan was the highest in the world, with an annual output value of 12 billion Taiwan dollars, which not only enhanced the national foreign exchange. Also improved the rural economy. Today, Taiwan pineapple has been transformed into a fresh food strategy based on domestic sales and supplemented by ex
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Tu, Rong-Chun, and 凃融均. "The Effects of Hashtag on Consumer Purchasing Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/d9ecnd.

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碩士<br>國立高雄第一科技大學<br>運籌管理系企業管理碩士班<br>105<br>After the popularity of the Internet and constant overthrow to the operation of the substantive business world rules, for enterprises, the community economy has become the next important network trends. According to Instagram's latest official statistics, the number of global users in the first quarter of 2017 has exceeded 700 million people which is the highest growth rate of community sites in Taiwan besides the use rate of young people in Taiwan is also high and up to seventy one percent of the sixteen to twenty four year old Taiwanese use Instagra
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Chang, Chia-Chuan, and 張嘉娟. "A Study of Consumer Intention in Purchasing Online Insurance." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/74559526783036541035.

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碩士<br>淡江大學<br>管理科學研究所企業經營碩士在職專班<br>97<br>Due to technology advances and the era of financial integration comes, there’s no doubt that the application of new channels is a necessary option for the insurance companies to create growth in the future. This study is to know the factors which influence the consumers’ intention of insuring on internet by questionnaire survey, and also try to find out the relevance among these factors. This study divides into 4 parts of dimension－consumers’ purchasing experience on internet, consumers’ cohort on internet, consumer s’ awareness of the insurance policy
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Lin, Fei-Lung, and 林飛龍. "The Effects of Regulatory Fit on Consumer Purchasing Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/27900541717774644743.

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碩士<br>中原大學<br>企業管理研究所<br>98<br>Advertisement is an effective communication tool among promotion mixes, but many experts doubt the effectiveness of advertisement. In case the effectiveness of is projected at a suitable consumer group to achieve maximum performance, which would be concerned by business. Higgins (1997) proposed the concept of regulatory focus which classify persons into promotion orientation and prevention orientation. This study investigate whether there will be an influence on consumer’s attitude to choose two different regulatory focus from different type under the fit / non-f
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Hsiang, Ku Chih, and 顧志翔. "Study of Purchasing Intention from Organic Leisure Farm's Consumer." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/35556907520209877905.

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碩士<br>醒吾科技大學<br>觀光休閒系所<br>102<br>ABSTRACT This research focuses on if there’s noticeable influence about purchasing Intention from customers’ perceived Quality and perceived Value to organic leisure farms. In purchasing Intention, the perceived Quality and perceived Value might cause the different perception of customers, which is also the discussed point of the research. The relationship among variables was researched based on Pearson Product-Moment Correlation Coefficient. Besides, I also used t-test and ANOVA to research the difference of the variables of population statics to perceived Qua
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Lee, Ching-Ya, and 李慶亞. "Analyzing Consumer''s Intention for Purchasing Local Specialty Online." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/99866288870693256834.

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碩士<br>國立中興大學<br>科技管理研究所<br>102<br>The purchases of local specialties were usually seen in conventional physical stores in the past. The potential consumers were the tourists who visited the stores. Renowned products did not necessarily imply big business in this pattern of trading. With the imposition of “free independent travel” for Mainland China tourists, and the introduction of “one town one product” project in recent years, and the upcoming “Cross-Strait Service Trade Agreement”, the number of tourist has skyrocketed, which in turn brings out more local specialties. As online shopping bec
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Chen, Tai-Yun, and 陳岱昀. "A Study of the Purchasing Intention of the Online Consumer." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/44313461617982730504.

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碩士<br>東吳大學<br>資訊科學系<br>94<br>With the penetration of Internet and mobile communication technologies, shopping online has become widely available. However, Internet users are still reluctant to shop via Internet. It is thus important for online retailers to investigate into the factors affecting Internet users’ shopping behaviors. This paper proposed a model by considering three facets: namely technical, social and individual. The model was then empirically tested using a survey of 447 Internet users. The results showed that intention to purchase on Internet was affected positively by consumers
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Liu, An-Chi, and 劉安婍. "e-Market Mavens: The Influencer of Consumer Online Purchasing intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/65708845871795860085.

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碩士<br>國立高雄第一科技大學<br>運籌管理所<br>97<br>We describe the Concept of the Market Maven and the possible theoretical mechanisms underlying the motivating effects of buying intention then examine the maven phenomenon from a novel perspective of three aspects, the efficiency of transmit information, the power of word of mouth and the offering of marketplace expertise. Moreover, explain about the perceived risk and credibility as mediators are related to consumer purchasing intentions. The study was utilized a questionnaire measuring device to gather satisfied information from random respondent. The findi
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Liu, Kung-Lun, and 劉孔倫. "A Study of Consumer Purchasing Intention on Taiwanese Brand Apparel." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/qbe5mv.

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碩士<br>國立臺北科技大學<br>工業工程與管理系EMBA班<br>99<br>The apparel market in Taiwan has been maturing in recent years as economy grows and national income increases. Taiwanese fashion has been keeping in sync with the global trends. With higher purchasing power and more discerning tastes, Taiwanese consumers are demanding more and more diversified apparel products day by day. On the other hand, the productivity and competitiveness of local apparel brands are not strong enough to cope with such changes in consumer''s demands. Consequently, imported apparel has become the mainstream on the domestic apparel ma
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Qin, Ming-Jiao, and 覃明嬌. "The Effect Of Internet Celebrity Endorsement On Consumer Purchasing Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6s4hyf.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>106<br>In this information-led era, Internet celebrity use social media platforms to quickly and efficiently demonstrate personal traits and talents, attracting a large number of consumers, and forming communities with similar hobbies and pursuits. Internet celebrities have also gradually becoming the choice of product endorsements. In this study we investigate the interactive endorsement effect of internet celebrities, with the source credibility of the endorsers, the argument quality of the content published by the internet celebrities, the sense of virtual comm
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YANG, YING-CHIEH, and 楊瀅潔. "A Study on Consumer Purchasing Intention of Social Enterprise Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/14310097326368195937.

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碩士<br>中華大學<br>企業管理學系<br>104<br>In 1970s, social enterprise has developed in western countries. In recent years, Taiwan’s consumers assist disadvantaged groups and to address important social issues are gradually gaining awareness, due to improved economy and education. Therefore, social enterprises gradually be taken seriously. Social enterprise business model is based on commercial activity to make a profit. Different from general companies, social enterprises make profits through focusing on assisting disadvantaged groups or to solve social problems. Therefore, the consumer’s behaviors of so
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Liao, Jo-yun, and 廖若筠. "The Key Factors of Consumer Intention in Purchasing Insurance Online." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/45643822338047327132.

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碩士<br>中原大學<br>國際貿易研究所<br>94<br>Taiwan’s online insurance is in its early days, about 2 years long. Nevertheless, Internet will be an important channel in the future. Because of the furture growth, insurance company should recognize consumer’s attitude and design a good website to increase their sales in such e-environment. My research is trying to find out what factors affect consumer attitude in purchasing insurance online, and examine the relationship between those factors. According to the literature, I divide my research into four parts, consumer’s personal characters, commercial we
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WU, MING CHUEH, and 巫明玨. "A Study for The Purchasing Intention of Consumer in PDA." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/12124286548377400194.

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碩士<br>國立臺北大學<br>企業管理學系<br>89<br>Because of the trend of consumer、connecting、computing’s integration, Information Appliance(IA) become the successor of personal computer(PC) in post PC era. In the near future, the strong need of personal mobile communication will support Personal Digital Assistant(PDA) such a thin、small、can connect to Internet、powerful equipment becomes an essential tool of people. With the change and progress of era, people pay more attention to the concept of Consumer-Orientation, the sales of product are highly influenced by consumer. What kind of people will buy
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Chao-Shing, LEE, and 李招興. "Consumer’s Intention of Purchasing Automobile -Take Imported Automobile’s Owner or Potential Consumer for Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/81885299106284136787.

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碩士<br>玄奘大學<br>國際企業學系碩士在職專班<br>100<br>In the past decades, Taiwanese Government took protection policies for the domestic automobile industry so that put many restrictions on the imported vehicles. As the time goes by, the Government has gradually lifted the various restraining measures to meet the market trend and needs. The tariff and excise taxes were cut down significantly after entering to the WTO, so the selling price of imported cars is relatively lower than it was before and is more competitive compared to the domestic cars excluding the exchange rate influence. In recent years, the
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Kwan-Yu, Lu, and 盧冠育. "The Effects of Website Characteristics on Consumer''s Re-browsing Intention and Purchasing Intention." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/90144918822083849626.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>92<br>The major focus of Internet shop managers is to intensify consumers’ intention to rebrowse the websites and furthermore to purchase the products. In order to achieve such a goal, the present study proposes a model to demonstrate the influences of the website characteristics of Internet shops on consumers’ rebrowsing intention and purchasing intention. Moreover, this investigation further set up Flow Experience among web users as a mediator, whereby analyzing the interrelation between website characteristics and consumers’ rebrowsing intention and purchasing i
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Huang, Shiann-Wen, and 黃憲文. "A Study of Consumer Purchasing Intention about Investment-Linked Insurance Products." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/31017857996792723148.

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PENG, MEI-FANG, and 彭梅芳. "The Effect of Story Marketing on Consumer Psychology and Purchasing Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/zc5h6x.

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碩士<br>國立屏東大學<br>行銷與流通管理學系碩士班<br>104<br>In this study we explore the story marketing, find out if it can effectively touched consumer psychology and increase consumer willingness to buy under such mood and atmosphere. Through two narrative content of advertisements with emotional appeal, we design two different types of questionnaires to analysis consumer psychology and purchasing intention, and distinguish consumer psychological into emotional reactions, self-link and cognitive dimensions. The survey were unified in hours Rouzao glossy surface of the shop "crossed in love" (Love), "Hawaii nood
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LI, PEI-HUA, and 李珮華. "The Key Factor of Consumer Intention in Purchasing Travel Inconvenient Insurance." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4fnewq.

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碩士<br>正修科技大學<br>金融管理研究所<br>107<br>The people arrange overseas travel frequency increasing year by year,in overseas travels have caused many traffic accidents but theirinsurance is insufficient.Therefore, people pay more attention to the risk protection of overseas travel, but the relevant protection and awareness of the travel inconvenience insurance is still not enough,therefore,this study conducted a questionnaire surveyon consumer behavior,risk awareness,product involvementand purchasing intention.The results showed that women at product importance, brand image and purchasing intension are
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HUNG, CHUNG-WEN, and 洪崇文. "The Key Factor of Consumer Intention in Purchasing Online Life Insurance." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/v98e4g.

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碩士<br>正修科技大學<br>金融管理研究所<br>105<br>For Internet population and via the Internet for business behavior has increasing trend year by year.In order to promote the e-insurance and increase the channel to purchase insure, the Financial Supervisory Commission (FSC) allowed consumers to purchase insurance online since August 2014. In this study, a questionnaire survey was conducted to examine consumers' characteristics, perceived risk, technology acceptance, and the intention of purchasing life insurance online. The empirical results would provide operators do the reference on marketing management, or
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Liu, Yu-Wei, and 劉宇薇. "Consumer Characteristic and the Intention of Purchasing Life Insurance through Internet." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/05651329721116630638.

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Fang, Yu-Tun, and 方昱敦. "The effect of online consumer reviews on consumer purchasing intention: The moderating role of involvement." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/14498057129520688335.

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碩士<br>國立中央大學<br>資訊管理研究所<br>97<br>Word-of–mouth is one of the most popular research topics in academic field and its effects on the consumers have been confirmed by the academics. However, with the development and popularization of Internet, word-of-mouth can be spread through Internet as online word-of-mouth. Besides, through Internet, consumers can search for information, share their comments and exchange their experiences without the limit of time and space. The persuasion of online word-of-mouth is determined by contents, pictures and expertise of reviewer and has significant effects on con
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CHIANG, BIN-SUNG, and 蔣秉松. "A Study of City Cafe Marketing Strategy and Consumers’ Purchasing Intention – Consumer Satisfaction as a Mediator." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/tw89y5.

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碩士<br>嶺東科技大學<br>國際企業系碩士班<br>107<br>This study aims to explore the relationships between marketing strategy, consumer satisfaction and consumers’ purchasing intention among the coffee in President Chain Store Corporation (City Cafe). Data are from the consumers of sea line in Taichung. The methods include reliability analysis, description statistics, and multivariate regression analyses to explore the relationship between consumers’ purchasing intention towards marketing strategy, consumer satisfaction. The empirical results show: in terms of the demographic variables, older consumers show high
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Lee, Shang-En, and 李尚恩. "The Study of Consumer Purchasing Intention and Pricing of Online Audio Books." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/88239421242671582356.

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碩士<br>銘傳大學<br>傳播管理研究所碩士班<br>98<br>Information digitizing explodes in nowadays due to its vigorous development has become the best source of getting Information. Some traditional industries such as newspapers, magazines, text books have been recession gradually. They are gradually replaced by other digital industries like e-book, but it still could not get rid of reading to obtain knowledge. Products of digital industry could pass quickly in different ways such as internet , mobile phone and digital broadcast. So the application of audio books can not be ignored in the future. If people can st
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Huang, Jian-Jhang, and 黃建彰. "The Impact of Online Instructional Video Advertisements to Consumer''s Purchasing Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/91545543769820467727.

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碩士<br>逢甲大學<br>企業管理所<br>97<br>The electronic commerce has been so prosperous since Internet has been widely applied. In the past, the advertisements were limited to text or pictures. The problem of this type of advertisements is too abstract. This study explores how videos can be used as advertisements to impact consumer’s purchasing intention. The use of videos enhances perceived playfulness and interactivity. Hence, this study includes perceived playfulness, interactivity and technology acceptance factor into our intention model. The results show that perceived usefulness is the most importan
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LEE, JHAO-SI, and 李櫂熙. "A Study of Consumer Intention in Purchasing Online Insurance Considering Mediated Effect." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/mk2x7e.

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碩士<br>朝陽科技大學<br>保險金融管理系<br>107<br>With the popularity of the Internet, Financial Supervisory Commission will be opened in stages of online insurance. However, due to the short period of online insurance, there are still many factors that make consumers online Insuring or maintaining a wait-and-see attitude, this study focuses on the influencing factors of online insurance. This study focused on perceptual usefulness, perceived ease of use, computer self-efficacy and trust on the insured intention of online insurance. The paper collected questionnaires for data collection. A total of 306 questi
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Pai, Hsuan-yu, and 白萱瑜. "A Study on Impact of Consumer Purchasing Intention to Buy Tablet PC." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/18704783303031110828.

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碩士<br>世新大學<br>資訊傳播學研究所(含碩專班)<br>101<br>With the rapid development of science and technology, the computer industry has grown from personal computer, notebook, to low-cost notebook computers and tablet PC. Recently, the tablet PC is the main market for the producers in the computer industry. This thesis focuses on the factors which would impact the consumers to buy tablet PCs. According to the main marketing demands of the specifications and the related research’s discussions, the thesis summarizes the higher-affected factors of customer’s purchasing intentions. The study uses the Technology Ac
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Mashigo, Thamsanqa Noah. "Health consciousness and health food purchase intention." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001538.

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M. Tech. Marketing<br>The constant changes in consumers' way of life are accompanied by a growing number and variety of food-related diseases that tend to increase the health perceptions in terms of food products that people consume. Consumers now support actions to enhance a healthier lifestyle and to be more sensitive to factors that affect their health. For enterprises that are involved in the food production system, it becomes one of the most significant issues to understand what food products are good for people's health and what the determinants are of consumers' purchase intentions that
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Yeh, Ching-Tai, and 葉錦泰. "A study of safety attributes effects on consumer purchasing intention for bottled water." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/20248452641144589673.

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碩士<br>淡江大學<br>全球華商經營管理數位學習碩士在職專班<br>98<br>This study is designed to understand if the average consumer&apos;&apos;s purchasing intention is related to the explicit security attributes of bottled water while buying. With demographic variables, a furhter validation is conducted to rectify the association with purchase intention. This study is targetted to the general public who are aware of bottled water. Total of 805 questionnaires were conducted and 706 were valid, the validity is 87.70%. SAS software package is applied to perform statistical analysis, for sake of understanding the relation b
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Wang, Duen-Yi, and 王敦儀. "Impact of Conformity on 3C Product Purchasing Intention From Personality Traits Of Consumer." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/97475475290523579289.

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碩士<br>國立臺北大學<br>企業管理學系<br>101<br>Consumers in shopping behavior usually affected by external factors or other consumers (such as the move into the store, pick up the goods striking behavior, etc.), it is natural to blindly follow the action, when you notice that there is no one in the shop, once a person walked into, you may take the same previous action as a basis for reference, and get the less risk, because people often do not act as the first of any acts, that is, the conformity behavior in our life (such as popular dress, investment follow up with the fall). The information trend in today
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Tsai, Chung-Jung, and 蔡仲容. "The Effect of Trust and Quality of Information Source on Consumer Purchasing Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/zmwjz5.

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碩士<br>國立中央大學<br>企業管理學系<br>103<br>This research is focusing on how the consumers will trust the information and how good the quality of information is from various information sources buying the smartphone product in this modern, fast-developed society. We would like to know how they will impact on the purchasing intentions. Simultaneously, we also try to analyze whether the levels of involvement has moderating effects among the trust in information ,the quality of information, and consumers’ purchasing intentions. This research takes correlation analysis, regression, and hierarchical regressi
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CHIU, TE-YANG, and 邱德洋. "The Relationship among Promotional Activities from Convenience Stores, Purchasing Intention and Consumer Satisfaction." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9jx4ny.

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碩士<br>嶺東科技大學<br>高階主管企管碩士在職專班<br>107<br>The purpose of this study to explore the substantive topic of convenience store promotional activities, consumers’ purchase intention and satisfaction between Family Mart and 7-Eleven. By the construction of a convenience store customer satisfaction model to view and understand customer satisfaction, how to promotional activities to enhance customer satisfaction, this study, we investigate the whole system to the domestic industry and its convenience stores over the normal course of development and promotion by collecting and literature trend. In the face
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Chen, Mei-Yun, and 陳美雲. "Using Decision Tree to Construct the Classification Model of Car Consumer Purchasing Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/41526648277873686138.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>104<br>With the rapid development of the automotive industry and the increasing emphasis on the convenient life, cars have become indispensable vehicles of daily life. In recent years, the competition of the car marketing in Taiwan is increasingly fierce. Therefore, if car operators want to the fore of the competitive market, understanding the purchasing intention of customers and mastering the right consumer group are very important. The basis of this thesis is to study the relevant literatures of the car purchasing and summed 11 important factors of the pu
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Kung, Ling-May, and 孔令玫. "The Relationship among Perceived Green Value, Green Consumer Motivation and Green Purchasing Intention: the Consumers of Handmade Soap." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qmh3d6.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>105<br>As reviewed the related literature, the research among consumers’ purchasing intention, perceived green value and the green consumption motivation is still rare. Also, the research of verification in the green consumer motivation mediating effects is rare. Hence, this study focused on the consumer purchasing intention of handmade soap. A questionnaire survey was conducted and data was collected from the 491 consumers. The results of the study were that the factor of safety and health needs in green consumption motives and quality and price value in per
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Liu, Shih-Chi, and 劉詩琪. "The Effects of Regulatory Fit on Consumer Purchasing Intention-With Motivation As a Moderator." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/42562388736133459563.

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碩士<br>中原大學<br>企業管理研究所<br>95<br>There are many studies concerning the effects of message framing to consumer behavior. However, most researches focused on positive and negative framing as the main purpose. Therefore, this research utilize two different messages that including price discount and product bundle to combine regulatory fit theory which has been emphasis in recent years. The regulatory fit theory demarcates two types of consumer’s goal orientation, which are promotion focus and prevention focus. This research utilizes two experiments to analyze how regulatory fit influence the co
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Liao, Ching-Cheng, and 廖經政. "The Effects of Regulatory Fit on Consumer Purchasing Intention-With Involvement as a Moderator." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/07201738996738638114.

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碩士<br>中原大學<br>企業管理研究所<br>95<br>Living in an era full of information, advertising messages can affect consumers. For enterprises, it is undoubtedly a very important issue. However, how to enhance the communication effect with consumers by message framing is a very important item. Marketing staff should focus on the characteristics of different consumers and arrange appropriate message framing. But researchers are less concern on it. In recent years, some scholars point out (Higgins, 1997) individuals might have two different regulatory focuses (promotion focus and prevention focus). Hence, we c
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Chia-HsinLu and 呂嘉馨. "A Study of Consumer Purchasing Intention about Hybrid Product ─ A Case of Transformer Product." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/54793v.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>101<br>The first Transformer (ASUS Eee Pad TF101) was unveiled on March 26, 2011 by ASUS. The innovative product with unique features has caused great sensation to attract huge audience in Tablet PC market sooner. Meanwhile, the strong sales also hit the top2 tablet barding in the world which is right after the Apple iPad. The Notebook manufacturer therefore started to concentrate on tablet product development, which the main rational is the similar architecture along with the traditional notebook. It’s able to shorten the development lead-time as well as th
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Sin-Yi, Jhuang, and 莊心宜. "The Study of Emotional Blackmail toward Consumer Purchasing Intention-Moderating Variables of Self-esteem." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/qk5567.

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碩士<br>國立臺北大學<br>企業管理學系<br>103<br>The modern people think highly of appearance showing to others, so they often go shopping to buy some new outfits for themselves. Presently, there are a lot of shopping stores and the competitions between clothing industry has been keen. Not only merchandises can get customers into the store, but also the service is quite important. In the process of serving the customers, it is possible that they may want to reach sales targets and bring some negative conflicts to customers and lower their purchase intention. Otherwise, they don’t want to shop anymore because
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Pan, Yu-Liang, and 潘昱良. "The Influence of 7-ELEVEN’s Price Promotion on Consumer Perceived Value and Purchasing Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/14628182043216306908.

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碩士<br>玄奘大學<br>企業管理學系碩士在職專班<br>103<br>This research through analyzing chain convenience store 7-ELEVEN’s price promotion, to comprehend the influence of various 7-ELEVEN’s price promotions on consumer perceived value and purchasing intention. This research has compiled「The Influence of 7-ELEVEN’s Price Promotion on Consumer Perceived Value and Purchasing Intention」scales, and distributed in Taoyuan District. There are 400 questioners issued, and 350 effective responses. Effective questionnaires were analyzed by descriptive statistics, paired t-test, independent t-test, ANOVA, and Pearson produc
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Lian, Yu-Ching, and 連育卿. "The Influences of Advertising Appeal, Brand Image, and Brand Recognition on Consumer Purchasing Intention." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/76507431254850962761.

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碩士<br>南台科技大學<br>行銷與流通管理系<br>94<br>In today's already competitive global market, companies are continually building stronger relationships with consumers to enhance consumer purchase motivating factors. This leaves the already overpopulated market with increased decision-making situations. As such, effective advertising appeal and a unique brand image can trigger consumer emotions, attitudes and feelings towards a brand's level of recognition and trust, which in turn can influence purchasing motivation. By examining these relationships and through reference to previously published papers, this
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Chiang, Tsung-Nan, and 蔣宗男. "The Effects of Situational Factors, Consumer Purchasing Involvement, and Innovativeness on Online Bidding Intention." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/47178906864531349964.

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碩士<br>國立政治大學<br>廣告學系<br>89<br>The appearance of Internet has contributed to rapid growth of both surfer population and business applications. As a result, the Internet-based E-commerce has become a new business practices in the information society. Under the impact, the new consumption trend of online bidding is growing rapidly. This thesis takes a look into the new online transaction-online bidding in terms of the perspective of consumer behavior. This thesis compiles documents such as current foreign and domestic online bidding status, relevant researches, and related theories, to
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