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Books on the topic 'Contact audience'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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1

Obuhova, Galina, and Galina Klimova. Fundamentals of public communication skills: practical recommendations. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1090527.

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The textbook discusses the methodological foundations of the preparation and presentation of public speeches in various fields of activity, including business. The factors influencing the skill of the speaker are considered. Recommendations are given on the technique of conducting various types of public speeches and practical techniques of audience ownership are shown. Special attention is paid to the methods of establishing contact between the speaker and the audience and the psychological influence of the speaker on the audience. Practical recommendations and exercises for improving the spe
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2

Kalmykov, Sergey, and Nikolay Pashin. Social advertising: designing effective interaction with the target audience. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/23289.

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The monograph analyzes the possibility of managing the process of socio-advertising influence on socio-demographic groups. The developed methodological bases with the use of the multivariate paradigmatic status of sociological knowledge allowed us to form: principles of designing social advertising interaction, factors of efficiency (quality) of social advertising, a system of sociological quality assurance of social advertising.
 Insufficiently studied problems of efficiency and quality of social advertising are investigated. The coefficients of the importance of its efficiency factors (
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3

Giovanni, Manetti, and Pozzato Maria Pia, eds. I mass media fra testo e contesto: Informazione, pubblicità, intrattenimento, consumo sotto analisi. Lupetti, 1992.

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4

Rendell, James. Transmedia Terrors in Post-TV Horror. Amsterdam University Press, 2023. http://dx.doi.org/10.5117/9789463726320.

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In the twenty-first century horror television has spread across the digital TV landscape, garnering mainstream appeal. Located within a transmedia matrix, Transmedia Terrors in Post-TV Horror triangulates this boom across screen content, industry practices, and online participatory cultures. Understanding the genre within a post-TV paradigm, the book readdresses what is horror television, analysing not only broadcast TV and streaming platforms but also portals such as YouTube, Twitch.TV, and apps. The book also investigates complex digital media ecologies, blurring distinctions between niche a
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Kolesov, Mihail. Régis Debray and the Latin American revolution of the XX century. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/25287.

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The main task of the author is to give a broad picture of the main processes of the revolutionary movement in several countries of Latin America of the XX century continental historical context. The author used primarily the original (Spanish) sources, among which a special place belongs to works by the famous French writer Régis Debray (Regis Debray).
 The book is intended for a wide audience, mainly for young people, for which the dramatic twentieth century already belongs to the annals of history.
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6

Chuprinskiy, Andrey, Ol'ga Nechay, and Richard Smol'skiy. Ecology of screen arts. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1870594.

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The monograph reveals the relevance of the general cultural and ideological and educational significance of screen arts for understanding the relationship between the scenario modeling of screen paradigms and their psychological projection by viewers into reality.
 It is designed for the target audience of creative teams in the field of audiovisual content production, humanitarian researchers, graduate students, undergraduates, bachelors, students of educational institutions studying in the field of screen arts and film studies, as well as for a wide range of readers interested in moral p
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7

Jeffs, Kathleen. Metatheatrical Staging. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198819349.003.0006.

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Over the course of the RSC season of Spanish Golden Age plays, metatheatre emerged as a common element of all four productions, one that challenged and bolstered the company at all phases of the plays’ translation, rehearsal, and performance processes. Using the varieties of metatheatre established by Richard Hornby, this chapter shows how the RSC capitalized on the metatheatrical devices in the four plays, and in doing so made direct contact with their audiences, drawing them in by linking multiperspectivism endemic to Golden Age playwriting styles with an audience living in an age characteri
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8

Fujiki, Hideaki. Making Audiences. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780197615003.001.0001.

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This book explores the hundred-year history relationship between Japanese media and social subjects through an analysis of the connections between cinema audiences and five significant discursive terms: minshū (the people), kokumin (the national populace), tōa minzoku (the East Asian race), taishū (the masses), and shimin (citizens), which circulated in different periods from the 1910s through the present, while also overlapping in a way that indicates that the history of Japanese social subjects has unfolded in a multilayered rather than linear manner, through periods bounded up with and impa
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9

Duffy, Brooke Erin. Inviting Audiences In. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037962.003.0006.

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This chapter examines the shifting dynamics of the magazine producer–consumer relationship within two different industrial contexts. First, it considers how media producers are making their offerings for audiences more interactive by integrating commentary, advice, photos, and more. It situates this trend in historical perspective by recalling women's magazines' tradition of “inviting readers in.” Second, it looks at an external force encroaching on magazine production: the rise of fashion blogging. It also describes the labor politics of user-generated content and goes on to discuss how vario
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10

Báez, Jillian. Television for All Women? University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039577.003.0004.

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This chapter analyzes the content and reception of the first season of Devious Maids within an institutional context. In doing so, it views the series as a contested form of feminized popular culture that is emblematic of the cable television industry's incessant search for new audiences in the early twenty-first century. More specifically, the chapter considers: What do the production, content, and reception of Devious Maids reveal about Lifetime's strategies as “television for women”? In doing so, the chapter argues that while Devious Maids is a complex text that portrays Latina womanhood in
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Duffy, Brooke Erin. Rethinking Readership. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037962.003.0005.

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This chapter examines how the transformations associated with digitization are reshaping the ways in which publishers of women's magazines think about readership by focusing on their constructions of audiences. Editors and publishers of women's magazines have long targeted narrowly defined segments of the female populace based upon demographic factors (age, household income, marital status, educational level, and sometimes even race) as well as lifestyle traits and behaviors. They draw upon surveys and other measurement techniques to understand these segments and craft detailed profiles of the
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12

Model, Katie. Gender Hyperbole and the Uncanny in the Horror Film. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252036613.003.0011.

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This chapter examines Stanley Kubrick's film, The Shining (1980), based on Stephen King's eponymous novel (1977). Applying the Freudian concept of the “uncanny” to Jack Nicholson's performance the film, it suggests how genre and star performance generate horror in the aporias of cultural gender. Rather than the ambivalence of the fantastic premised on difference, the chapter emphasizes the uncanniness of hyperbole grounded in repetition. Thus, The Shining draws out from Nicholson's self-parodying performance a hyperbolic rendition of masculinity: a doubling that makes the gender norm itself a
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Draper, Nora A., and Joseph Turow. Audience Constructions, Reputations, and Emerging Media Technologies. Edited by Roger Brownsword, Eloise Scotford, and Karen Yeung. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199680832.013.68.

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This chapter traces how changes in media and surveillance technologies have influenced the strategies producers have for constructing audiences. The largely unregulated practices of information gathering that inform the measurement and evaluation of audiences have consequences for how individuals are viewed by media producers and, consequently, for how they view themselves. Recent technological advances have increased the specificity with which advertisers target audiences—moving from the classification of audience groups based on shared characteristics to the personalization of commercial med
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14

Wolfe, Peter. Terence Rattigan. Lexington Books, 2019. https://doi.org/10.5040/9781978729575.

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The theatrical world Terence Rattigan built is vital but disturbing and uniquely constructed. His sentences are not impacted or fractured, and his plots usually obey a linear time sequence. Yet his realism isn't all that real. Though sentence by sentence, his dialogue sounds natural, the creative pulse behind it is idiosyncratic and self-lacerating. As a gay man writing at a time when homosexuality was a felony in the UK, Rattigan wrote at a skewed angle to his culture, making his plays at times easy to follow but hard to fathom. Terence Rattigan: The Playwright as Battlefield examines the way
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Baum, Lawrence. Judges and their Audiences. Edited by Lee Epstein and Stefanie A. Lindquist. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199579891.013.20.

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In the most widely accepted conception of judges’ relationships with their environments in the United States, influence on judges from the world outside their courts is a result of their strategic efforts to shape the content of legal policy. This chapter presents an alternative conception, one in which judges are influenced by the outside world largely because they care about what other people think of them. This alternative conception of judicial audiences helps to explain why judges sometimes take the general public and the other branches of government into account when they make decisions.
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Rychterová, Pavlína. A Crooked Mirror for Princes. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780199394852.003.0010.

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This chapter examines the growing importance of the vernacular languages during the later Middle Ages in shaping the form, content, and audiences of political discourse. It presents a famously wicked king of the late Middle Ages, Wenceslas IV (1361–1419), as a case study and traces the origins of his bad reputation to a group of fourteenth- and fifteenth-century writings. These have often been dismissed as fictions or studied solely as literature, but in fact they represent new modes of articulating good and bad kingship. The chapter shows that, in the context of an increasingly literate bourg
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17

Ha, Louisa. Audience and Business of YouTube and Online Videos. The Rowman & Littlefield Publishing Group, 2018. https://doi.org/10.5040/9781978730427.

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The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie servic
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18

Gazis, George Alexander. The Dream of Achilles. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198787266.003.0003.

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In this chapter, the dream scene of Iliad 23 is discussed and analysed. Following the argument about Hades’ invisibility in the Iliad, this chapter argues that Homer finds a way of bringing his audience in contact with the realm of the dead and, most importantly, with what happens to heroes after their career on the battlefield has ended. Homer allows the ghost of Patroclus to enter the scene of the Iliad by creating a hybrid dream/Underworld scene in which the necessary space for a manifestation of the dead can be found. Furthermore, once the dead Patroclus speaks, he introduces us to a narra
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19

Pallister, Kathryn, ed. Netflix Nostalgia. The Rowman & Littlefield Publishing Group, Inc., 2019. https://doi.org/10.5040/9781978724631.

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Whether it’s “Flashback Friday” or “Throwback Thursday,” audiences are hungry for nostalgic film and television, and the streaming giant Netflix serves up shows from the past that satisfy this craving, in addition to producing original contemporary content with nostalgic flavor. As a part of the series “Reboots, Remakes and Adaptations” originated by series editors Dr. Carlen Lavigne and Dr. Paul Booth, this edited volume focuses exclusively on the intersection between the Netflix platform and the current nostalgia trend in popular culture. As both a creator and distributor of media texts, Net
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Paliwal, Avinash. The Taliban Dilemma. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190685829.003.0005.

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This chapter shows how India’s Afghanistan policy witnessed an 180-degree shift in April 1991. Far from cutting contact, Indian policymakers — dominated by conciliators — officially recognised the Mujahideen government despite the latter being dependent on Pakistan and Saudi Arabia. This shift was momentous given India’s traditional mistrust of the Afghan Islamists. The fall of Kabul to the Taliban complicated this conciliatory approach. Contrary to the arguments of existing literature, there was an undercurrent in New Delhi to engage with the Taliban. Having dealt with the Mujahideen, the con
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Foster, Clare L. E. Wilde and the Emergence of Literary Drama, 1880–1895. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198789260.003.0007.

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This chapter examines Wilde’s championship of serious theatre and the authentic performance text by analysing his reviews of the first so-called ‘archaeological’ productions of Greek plays and Shakespeare. It offers a wider context in which to understand the rapidity of his disaffection with Greek plays, as practised among the social elite; and it suggests some ways in which his early enthusiasm for authentic Greek drama and Shakespeare is related to his own later classically informed playwriting, which combines old ideas of theatre as about and for its audiences with new ideas of drama as the
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22

Las Casas, Dianne de. Spooktacular Tales. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798216017677.

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Written by a popular performer and well-known storyteller, this entertaining compendium reveals the secrets for suspenseful storytelling and features 25 spooky stories for audiences of all ages. Experienced performer and artist Dianne de Las Casas coaches students and adults in the art of telling scary stories. The book details de Las Casas's process for becoming a master storyteller and offers ways you can establish trust with audiences, provides tips for telling spooky tales, and shares methods for managing audience participation. Each of the 25 included stories is accompanied by one of vari
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Frankel, Laura Lazarus, and D. Sunshine Hillygus. Niche Communication in Political Campaigns. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.020.

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Dramatic changes in communication technology and the information environment in recent years have changed not only our daily lives, but also campaign communications. With each new election cycle, candidates seem to add to the expanding list of communication technologies used—smartphones, Facebook, blogs, and the like—to get their message to intended recipients. In this essay, we review the limited, but growing, research that examines candidates’ use of niche campaign communications, conceptualized here as any communication medium candidates employ to directly and narrowly target a particular a
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Savran, David. as Experimental Theater. Edited by Robert Gordon. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780195391374.013.0005.

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Stephen Sondheim and his critics usually ascribe the failure ofAnyone Can Whistle, Sondheim’s most revered flop, to the volatile social and political context in the United States, claiming that it was ahead of its time. This chapter argues, in contrast, that it is very much of its time and that no other musical of the period epitomizes the social and cultural contradictions of the mid-1960s as vividly asWhistle. Attempting to bring the kind of theatrical and political provocation that was flourishing Off-Off-Broadway to Broadway audiences unfamiliar with experimental idioms,Whistlerepresents a
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25

Diasporas And Diplomacy Cosmopolitan Contact Zones At The Bbc World Service 19322012. Taylor & Francis Ltd, 2013.

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26

Skinner, Joseph. Herodotus and his World. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198803614.003.0009.

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Whilst meticulous in its analysis of individual books or logoi, modern scholarship has either taken Herodotus’ engagement with his wider world predominantly for granted or concerned itself primarily with merely ‘explaining’ certain aspects of Herodotus’ work or his achievement with reference to a single context or genre. In attempting to provide a more rounded consideration of questions of Herodotean audience reception, one that incorporates shared knowledge of Homeric epic or traditions relating to (still) powerful clans or families, ethnographic knowledge, Herodotean source ascriptions, and
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van, José. News. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190889760.003.0004.

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This chapter examines how the advent of data-driven publishers, such as BuzzFeed and the Huffington Post, as well as the rise of the Big Five platforms, have shaken the news sector’s economic, technical, and social foundations. The proliferation of online audience metrics and algorithmic filtering, promoting the personalization of news and advertisements, has fundamentally transformed how news is produced, circulated, and monetized. The triangular content–audiences–advertising configuration that constituted the legacy news industry is unbundled and rebundled through online platforms. As a cons
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Meade, Michelle L., Celia B. Harris, Penny Van Bergen, John Sutton, and Amanda J. Barnier. Collaborative Remembering: Background and Approaches. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198737865.003.0001.

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In this introduction to the edited volume, Collaborative Remembering: Theories, Research, and Applications, we first provide a historical context that highlights the emerging focus on social factors in the study of memory. We then consider the range of social memory phenomena examined in the book including remembering with an intended future audience, remembering in the presence of others, remembering in direct collaboration with others, and remembering in larger social and cultural contexts. We also discuss the various methods used in the book to measure collaborative remembering, including p
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Young, Tara, ed. Creating Meaningful Museum Experiences for K–12 Audiences. Rowman & Littlefield, 2021. https://doi.org/10.5040/9798765194645.

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Creating Meaningful Museum Experiencesfor K–12 Audiences: How to Connect with Teachers and Engage Students is the first book in more than a decade to provide a comprehensive look at best practices in working with this crucial segment of museum visitors. With more than 40 contributors from art, history, science, natural history, and specialty museums across the country, the book asks probing questions about museum-school relationships, suggests new paradigms, and offers creative approaches. Fully up-to-date with current issues relevant to museums’ work with schools, including anti-racist teachi
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Barnhurst, Kevin G. Broadcast News Became Less Episodic. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040184.003.0017.

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This chapter considers the provision of context and analysis in television news. Americans have tended to be realist, viewing problems as “concrete rather than abstract” and are relying more on television for news, which simplifies “complex issues to the level of anecdotal evidence.” However, episodic newscasts may lead audiences to ignore the modern big picture of social conditions and public policy behind problems. For a century the U.S. population has scored poorly on standard memory tests of political knowledge. An uninformed audience may need more explanations, but did the interpretive tu
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Schwabish, Jonathan. Better Presentations. Columbia University Press, 2017. http://dx.doi.org/10.7312/columbia/9780231175210.001.0001.

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Whether you are a university professor, researcher at a think tank, graduate student, or analyst at a private firm, chances are that at some point you have presented your work in front of an audience. Most of us approach this task by converting a written document into slides, but the result is often a text-heavy presentation saddled with bullet points, stock images, and graphs too complex for an audience to decipher—much less understand. Presenting is fundamentally different from writing, and with only a little more time, a little more effort, and a little more planning, you can communicate yo
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Doyle, Julie, Nathan Farrell, and Michael K. Goodman. Celebrities and Climate Change. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228620.013.596.

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Since the mid-2000s, entertainment celebrities have played increasingly prominent roles in the cultural politics of climate change, ranging from high-profile speeches at UN climate conferences, and social media interactions with their fans, to producing and appearing in documentaries about climate change that help give meaning to and communicate this issue to a wider audience. The role afforded to celebrities as climate change communicators is an outcome of a political environment increasingly influenced by public relations and attuned toward the media’s representation of political ideas, poli
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Jin, Dal Yong. Transnational Television Programs. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039973.003.0003.

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This chapter documents recent developments characterizing the New Korean Wave in the realm of the broadcasting sector. It discusses television Hallyu as both transnational cultural production and transnational cultural flow. Admitting the continuing importance of dramas in the Korean Wave, it analyzes the growth of global formats, including audience competition shows, in order to understand the major characteristics of local formats in tandem with hybridity. In the realm of drama, it examines the change from ready-made dramas to format dramas in the New Korean Wave era. Then it investigates th
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Ju, Hyejung. Transnational Korean Television. Lexington Books, 2019. https://doi.org/10.5040/9781978739451.

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Transnational Korean Television: Cultural Storytelling and Digital Audience provides previously absent analyses of Korean TV dramas’ transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV's transcultural mobility. Even as academic discussions about the Korean Wave have heated up, Korean television studies from transnational viewpoints often lack in-depth analysis and overlook the recently extended flow of Korean television beyond Asia. This book illustrates the ecology of Korean television along with the Korean
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Moran, Richard. Getting Told and Being Believed. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190873325.003.0002.

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This chapter argues for the centrality of believing the speaker (as distinct from believing the statement) in the epistemology of testimony, and develops a line of thought from Angus Ross which claims that in telling someone something, the kind of reason for belief that a speaker presents is of an essentially different kind from ordinary evidence. Investigating the nature of the audience’s dependence on the speaker’s free assurance leads to a discussion of Grice’s formulation of non-natural meaning in an epistemological light, concentrating on just how the recognition of the speaker’s self-ref
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Greenfield, Thomas A. American Musicals in Context. ABC-CLIO, LLC, 2021. http://dx.doi.org/10.5040/9798400611377.

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With the hit musical Hamilton (2015) captivating audiences and reshaping the way early U.S. history is taught and written about, this book offers insight into an array of musicals that explore U.S. history. The work provides a synopsis, overview of critical and audience reception, and historical context and analysis for each of 20 musicals selected for the unique and illuminating way they present the American story on the stage. Specifically, this volume explores musicals that have centered their themes, characters, and plots on some aspect of America’s complex and ever-changing history. Each
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Selznick, Barbara. TV’s American Dream. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781501389658.

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TV's American Dreamexamines how the U.S. television industry in the 2010s pursued audiences whose ideas about hope, fairness, work, and economic class were shaped by the Great Recession. While Americans navigated the trauma of the economic meltdown, the television industry faced growing pressure stemming from new program distribution and viewing methods, increasingly fragmented audiences, shifts in methods of advertising, and regulatory changes. To cut through the clutter of television content to appeal to elusive viewers, television programming reimagined some of the traditional representatio
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Muir, Stephanie. Studying City of God. Liverpool University Press, 2008. http://dx.doi.org/10.3828/liverpool/9781903663592.001.0001.

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A leading example of a resurgent Latin American cinema — ‘la buena onda’ — in the early twenty-first century, City of God was a huge international popular and critical success. A combination of intoxicating, Hollywood-style genre film-making and hard-hitting, social-realist subject matter, it was hailed as a masterpiece at Cannes in 2002 and seen by over 3 million people in Brazil, including the Brazilian cabinet. This book considers: The historical and industrial context of City of God — a brief history of Latin American cinema is followed by a more detailed account of film-making in Brazil —
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Yona, Sergio. Philosophical Background to Epicureanism in the Satires. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198786559.003.0002.

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This chapter explores the many philosophical influences that inform the content and scope of Horace’s Satires, including Platonism, Aristotelianism, Cynicism, Stoicism, and especially Epicureanism. After an overview of the life and works of Philodemus, it explains some of the core doctrines of Epicureanism in connection with wealth acquisition, patronage, flattery, and frankness. It first provides context by explaining the teachings of Epicurus himself concerning these topics and then explores the manner in which Philodemus of Gadara, an Epicurean philosopher living in Italy, carefully modifie
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Benson, Rodney, Mattias Hessérus, Timothy Neff, and Julie Sedel. How Media Ownership Matters. Oxford University PressNew York, 2024. https://doi.org/10.1093/oso/9780199931293.001.0001.

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Abstract How Media Ownership Matters provides a new approach to understanding news media ownership, going beyond the typical emphasis on market concentration or media moguls to examine the influence of different forms of ownership on the production of news. The book identifies four broad ownership forms—market, private, civil society, and public. Drawing on more than one hundred interviews of top executives and editors, an original and extensive collection of industry data, and a comprehensive content analysis of more than fifty news outlets in the United States (US), Sweden, and France, the b
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Ethical matrix transformation in the Digital Age. LCC MAKS Press, 2022. http://dx.doi.org/10.29003/m2654.978-5-317-06788-5.

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The collection includes materials of online scientific conference with international participation "Transformation of the ethical Matrix in the digital age" (March 1, 2022), organized by the Department of Sociology of Communication Systems, Faculty of Sociology, Lomonosov Moscow State University. The conference was aimed at organizing and maintaining scientific contacts between Russian and foreign scientists exploring the ethical aspects of modern communication space in a digital context. The texts are published in the author's edition, the opinion of the Organizing Committee may not coincide
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McOsker, Michael. The Good Poem According to Philodemus. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190912819.001.0001.

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This book explains the poetics of Philodemus of Gadara, a first-century BCE Epicurean philosopher and poet, whose On Poems survives among the Herculaneum papyri. His main critical principle is that form and content are inseparable and mutually reinforcing: a change in one means a change in the other. The poet uses this marriage of form and content to create a hard-to-pin-down psychological effect in the audience. Poems produce “additional thoughts” in the audience, and these entertain them. It seems clear that Philodemus expected good poets to arrange form and content suggestively, so that the
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Arnold, Gordon B. Animation and the American Imagination. Praeger, 2016. http://dx.doi.org/10.5040/9798400613081.

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Providing a detailed historical overview of animated film and television in the United States over more than a century, this book examines animation within the U.S. film and television industry as well as in the broader sociocultural context. From the early 1900s onwards, animated cartoons have always had a wide, enthusiastic audience. Not only did viewers delight in seeing drawn images come to life, tell fantastic stories, and depict impossible gags, but animation artists also relished working in a visual art form largely free from the constraints of the real world. This book takes a fresh lo
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Wells, James Bradley. HoneyVoiced. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350226432.

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This new translation of Pindar’s songs for victorious athletes marries philological rigour with poetic sensibility in order to represent the beauty of his language for a modern audience as closely as possible. Pindar’s poetry is synonymous with difficulty for scholars and students of classical studies. His syntax stretches the limits of ancient Greek, while his allusions to mythology and other poetic texts assume an audience that knows more than we now possibly can, given the fragmentary nature of textual and material culture records for ancient Greece. It includes an authoritative introductio
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Wang, Qi. Culture in Collaborative Remembering. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198737865.003.0017.

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This chapter outlines a cultural dynamic model of the constructive process of cultural influences on collaborative remembering. The text applies the model to analyze two kinds of collaborative remembering: one takes place in the most intimate and immediate social context of family where parents and children share memories together; the other takes place in a remote, metaphysical space where autobiographical writers tell their stories to a potentially infinite and yet anonymous audience. The analysis illuminates the dynamic process in which culture shapes the function and accessibility and, fur
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Moran, Richard. Artifice and Persuasion. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190633776.003.0003.

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Aristotle is the first philosopher to give sustained attention to metaphor, and this paper is a close reading of the discussion of metaphor his Rhetoric. Aristotle’s remarks on metaphor combine a traditional philosophical mistrust of metaphor and an appreciation of its indispensability in the context of public argument and persuasion. The discussion concentrates on two related questions. First, in the context of persuasion, how should we understand Aristotle’s insistence that successful metaphor achieves its effect in part by “setting something before the eyes” of its audience? And second, why
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Bakir, Caner, and Güneş Ertan, eds. Policy Analysis in Turkey. Bristol University Press, 2018. http://dx.doi.org/10.46692/9781447338963.

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This volume provides the first comprehensive overview of the state of policy analysis in Turkey for an international audience, providing an in-depth review of the context, constraints, and dominant modes of policy analysis performed by both state and non-state actors.
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Toropova, Anna. Feeling Revolution. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198831099.001.0001.

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Stalin-era cinema was a technology of emotional and affective education. The filmmakers of the period were called on to help forge the emotions and affects that befitted the New Soviet Person—ranging from happiness and victorious laughter to hatred for enemies. Feeling Revolution: Cinema, Genre, and the Politics of Affect under Stalin shows how the Soviet film industry’s efforts to find an emotionally resonant language that could speak to a mass audience came to centre on the development of a distinctively ‘Soviet’ genre system. Its case studies of specific film genres, including the productio
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O’Neill, Sinéad, and John Sloboda. Responding to performers. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780199346677.003.0023.

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Musical performance is an irreducibly social phenomenon, manifested through the multiple relationships between performers and audience. In live contexts, the nature and meaning of performance encompass the two-way interplay between performers and audience. This chapter surveys a range of research, from the philosophical to the empirical, into the parameters of this interplay, both during and after performances, focusing most specifically on those aspects that have implications for the creative practice of the musician. These aspects go beyond sound parameters to features of the performance oft
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Chudnovskaya, Irina. The communication capital of the digital age. LCC MAKS Press, 2021. http://dx.doi.org/10.29003/m2015.978-5-317-06617-8.

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The collection presents the materials of the scientific online conference with international participation «Communication Capital in the Digital Age» (February 12, 2021), organized by the Department of Sociology of Communication Systems, Faculty of Sociology, Lomonosov Moscow State University. The conference, which has become a tradition, brought together a number of domestic and foreign scientific platforms to discuss new social and communicative realities. The conference was aimed at organizing and maintaining scientific contacts of scientists who study the modern urban communication space i
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