Relevant bibliographies by topics / Corporate Brand Image

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Corporate Brand Image'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Corporate Brand Image"

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Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found
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Lee, Jihyun, and Yuri Lee. "Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (2018): 387–403. http://dx.doi.org/10.1108/jfmm-08-2017-0087.

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Purpose The purpose of this paper is to examine the effect of the corporate social responsibility (CSR) activities of a fashion company with multiple brands. In particular, the aim is to determine the differences in the impact of corporate-level and brand-level CSR. Design/methodology/approach The data were collected using an online survey from the consumer panel of a marketing research firm in South Korea. The subjects were presented with the following stimuli of a fashion company with multiple brands: describing corporate-level CSR activities of a company (n=109) and describing brand-level C
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Y., Audu, Sam B.T., and Ibrahim Y.O. "Identification and Evaluation of the Determinants of Brand Image in the Food and Beverages Industry in Nasarawa State, Nigeria." British Journal of Management and Marketing Studies 6, no. 2 (2023): 93–110. http://dx.doi.org/10.52589/bjmms-c8pkyr9p.

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Most studies on brand image and corporate entities, especially in Nigeria, seem to focus on the effect of brand image on corporate performance with little consideration for the factors that determine or shape such images ab-initio. This study therefore seeks to identify some of the factors or brand characteristics that customers consider in making their brand image preference and determine how important each of these factors is in brand image formation in the Nigerian food and beverages products industry. Based on responses from 348 customers; data were analyzed using principal component analy
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Anggorawati, Rulloh Delia, Budiyanto Budiyanto, and Esti Margiyanti Utami. "Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness." Business Management Analysis Journal (BMAJ) 4, no. 1 (2021): 53–74. http://dx.doi.org/10.24176/bmaj.v4i1.5730.

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The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampl
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Helen, Helen, and Hetty Karunia Tunjungsari. "Pengaruh Corporate Social Responsibility Terhadap Willingness To Purchase dengan Brand Image Sebagai Variabel Mediasi (Studi pada Kampung Dongeng Teh Sisri)." Jurnal Manajemen Bisnis dan Kewirausahaan 4, no. 3 (2020): 35. http://dx.doi.org/10.24912/jmbk.v4i3.7913.

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The purpose of this study is to obtain an analysis of marketing initiatives through corporate social responsibility to increase willingness to purchase that gives effect through brand image. Especially for brands that are experiencing a brand image crisis, through this research, one of the steps that can be taken is through corporate social responsibility. The research sample uses a questionnaire method consisting of 230 respondents in two elementary schools that were held in the Kampung Dongeng Teh Sisri Village. Hypothesis testing uses multiple linear regression statistical methods. The resu
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Singh Dhillon, Dr Jaskaran. "Ethical Brand Image & Corporate Goodwill: Issues & Challenges." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 3, no. 1 (2013): 46–53. http://dx.doi.org/10.24297/ijmit.v3i1.4639.

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This paper explores the concept of ethical branding and its link to corporate goodwill. Brands have traditionally been studied only as an economic construct. Brands, as a social construct have not yet been fully understood due to the lackof research. A corporate brand is a vital part of the corporate goodwill management. An ethical brand enhances the firms goodwill; such goodwill reinforces the brand in turn. On the other hand, any unethical behaviour will severely damage or even destroy the total intangible asset as evidenced by the recent high profile corporate scandals. Ethical branding cou
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Darmawan, Didit. "THE EFFECT OF CORPORATE IMAGE ON BRAND AWARENESS AND BRANG ATTITUDE." Translitera : Jurnal Kajian Komunikasi dan Studi Media 8, no. 01 (2019): 13–26. http://dx.doi.org/10.35457/translitera.v8i01.595.

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Various advancements and dynamics in the business world led to rapid developments in various industries. Corporate image is the main provision to survive in industrial competition. With the existence of a good corporate image, it is expected to increase brand awareness and brand attitude of the products circulating in the market. This study will examine the effect of corporate image on brand awareness and brand attitude. This study involved 100 respondents using an analytical tool in the form of simple linear regression with proof through t test. The results of the study show that the corporat
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Anisimova, Tatiana. "Benchmarking desired corporate brand image in relation to stakeholders: a managerial perspective." Qualitative Market Research: An International Journal 17, no. 4 (2014): 441–63. http://dx.doi.org/10.1108/qmr-06-2012-0034.

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Purpose – The purpose of this paper is to use managerial vision of corporate brand in relation to consumers, dealers and frontline employees to generate brand benchmarks. These benchmarks are sets of perceptions on how managers envision corporate brand to be positioned in minds of consumers, dealers and frontline employees. Additionally, this study explores managerial views concerning the importance of corporate branding in relation to an organization and its stakeholders. One of the most important strategic decisions that managers make concerns positioning of a corporate brand in the minds of
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Hussain, Shahzeb, T. C. Melewar, Constantinos Vasilios Priporas, and Pantea Foroudi. "Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach." Qualitative Market Research: An International Journal 23, no. 4 (2020): 549–73. http://dx.doi.org/10.1108/qmr-12-2017-0175.

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Purpose This paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate image. Design/methodology/approach A qualitative approach was used. Ten interviews and four focus groups were conducted among participants drawn from the London area. The data was analysed using thematic analysis. Findings The findings suggest that advertising credibility is defined using terms like accurate, caring, competent, complete, convincing, ethical, honest, impressive, promising, reliable and warranted
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Bashir, Shahid, Muddasar Ghani Khwaja, Yasir Rashid, Jamshid Ali Turi, and Tariq Waheed. "Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image." SAGE Open 10, no. 3 (2020): 215824402095315. http://dx.doi.org/10.1177/2158244020953156.

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This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consumers. The findings indicate that the increase in consumer’s perceived functional and emotional benefits will initially increase their green brand image
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Dissertations / Theses on the topic "Corporate Brand Image"

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Khan, Muhammad Ghayour, and Omar Khan. "Corporate Identity, Corporate Branding and Brand Image." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.

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This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows th
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Janečková, Barbora. "Corporate identity a corporate image značky PRIM." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11719.

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The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the d
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Gudjonsdottir, Elly, and Albina Jusubova. "CSR's effect on brand image." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-14997.

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The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?” This study has a positive and deductive approach with a cross sectional design. The quantitative method chosen was a questionnaire, more precisely.  More specifically, a self-completion survey was conducted on a sample of 73
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Gustafsson, Clara. "Brand trust : corporate communications and consumer-brand relationships /." Stockholm : School of Business, Stockholm University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-8148.

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Aslam, Muhammad Bilal, Mirza Nafees Baig, and Sohail Sahms. "How to establish corporate brand?" Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5975.

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<p>Technology is becoming easy to imitate day by day thus the companies involved in technology need to invest on the soft points like branding. This will give a competitive advantage over the competitors which is not possible to imitate. Thus the overall purpose of this thesis is to investigate that how a company evolved b2b selling can establish corporate brand. So three research questions were addressed:</p><ol><li>What are the major components of corporate brand building process?</li><li>How to establish corporate brand image with the customer? </li><li>How effective corporate communication
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Jabbar, Zeenat. "The impact of corporate visual identity on brand personality." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/8734.

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It is argued that there is a need to extend our understanding and knowledge of the magnitude to which the elements of corporate visual identity (CVI) are perceived as the communicators of brand personality and hence corporate image, by the consumers. This thesis extends the knowledge about corporate visual identity (CVI) factors, particularly, name, logo, and colours, by developing a comprehensive model which incorporates corporate visual identity (CVI) elements and brand personality (BP) traits (sophistication, sincerity, ruggedness, excitement, competence). The thesis focuses on the associat
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Medard, Myriam. "HERITAGE BRANDS: How corporate heritage and brand stewardship contribute to the valorization of brand image and strengthen corporate marketing ? The Case of Rémy Martin." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72780.

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The purpose of this study is to show how effective brand heritage and brand stewardship can contribute to build a strong brand image and thus strengthen corporate marketing. Moreover, it is aimed to provide evidences that historical resources can enforce the brand identity and create desirability among customers, the strong brand creating value to both the customer and the company.
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Hallberger, Petter, and Amanda Malmberg. "How Corporate Social Responsibility affect brand image - A qualitative study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35639.

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Background The market together with the demands on companies are ever-changing and it has for long been a growing trend for companies to work in a responsible way towards its society, Corporate Social Responsibility (CSR). CSR gives the opportunity of improving a company‟s brand image, but it has yet to been explored which dimensions of the well known- and cited CSR pyramid, that affect brand image among consumers. Purpose To explore how consumers brand image of companies are affected by companies‟ CSR activities.Methodology The thesis was conducted by a qualitative case study, through focus g
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Mpuya, Adeline Nkwimba. "The identification and awareness level of students towards the new Nelson Mandela Metropolitan University's brand." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1024.

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In the past fourteen years, mergers and takeovers have represented a major dimension of corporate identity changes in South African institutions of higher learning. This treatise firstly describes and then explores if students identify themselves with the NMMU corporate identity. Thereafter, it firstly explores and then describes the corporate identity awareness level of NMMU students. Design: An exploratory-descriptive research design was used. The researcher used two types of data. One was secondary data and the other one was primary data. The former were collected by means of an extensive r
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Mavrommatis, Alexis. "Standardisation in international retailing : transferring store brand image." Thesis, University of Stirling, 2003. http://hdl.handle.net/1893/2021.

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There is common theme within the literature that a store represents the tangible and intangible values of the company's commercial and retail organisational philosophy. Given this, it could be considered as a brand, with all the associated competitive advantages that correspond to this entity. Operationally, a store's brand competitiveness can be viewed from the image it transmits and the impact it has in the minds of consumers. However, as markets and consumer tastes vary between countries, there have been calls for further inquiry into how the domestic store brand image, with its inherited c
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Books on the topic "Corporate Brand Image"

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Stuart, Roper, ed. Corporate reputation: Brand and communication. Pearson, 2012.

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Dowling, Grahame R. Corporate reputations: Strategies for developing the corporate brand. Kogan Page, 1994.

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Alejandro, Bahamón, Cañizares Ana Cristina G, and Corcuera Antonio, eds. Corporate architecture: Building a brand. W.W. Norton & Co., 2009.

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Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.

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Aron, Sheinin Daniel, ed. Building corporate brands: An exploratory study. Marketing Science Institute, 2001.

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John, Foley. Balanced Brand. John Wiley & Sons, Ltd., 2006.

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Oburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.

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H, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. Routledge, 2008.

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Garone, Stephen J. Managing reputation with image and brands. Conference Board, 1998.

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Pina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.

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Book chapters on the topic "Corporate Brand Image"

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Vannucci, Virginia, and Eleonora Pantano. "Corporate brand image." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-16.

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Foroudi, Pantea, Mohammad Mahdi Foroudi, and Elena Ageeva. "Corporate Brand Website Design, Image, Identification, and Loyalty." In Corporate Brand Design. Routledge, 2021. http://dx.doi.org/10.4324/9781003054153-14.

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Cuomo, Maria Teresa, Cinzia Genovino, Debora Tortora, and Alex Giordano. "Corporate brand identity." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-8.

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Gupta, Suraksha, Dongmei Cao, and Aisha Abuelmaatti. "Brand knowledge, brand community and brand engagement." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-21.

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Yousef, Waleed, and Najwa Yousef. "Islamic brand love." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-19.

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Wahab, Siti Norida, and Abu Bakar Abdul Hamid. "Does Supply Chain Collaboration Enhance MSMEs' Brand Image?" In Corporate Branding in Logistics and Transportation. Routledge, 2024. http://dx.doi.org/10.4324/9781003356882-12.

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Zha, Dongmei, Pantea Foroudi, Zhongqi Jin, and T. C. Melewar. "Conceptualising sensory brand experience." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-7.

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Lin, Zhibin, and Xinming He. "The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image." In Advances in Chinese Brand Management. Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-352-00011-5_13.

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Tourky, Marwa, Pantea Foroudi, and Fatma Haji Al-Zadjali. "Building and sustaining personal brand." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-22.

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Lopez, Carmen, and George Balabanis. "A Model Linking Corporate Brand, Industry Image and Country of Origin Image." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_120.

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Conference papers on the topic "Corporate Brand Image"

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Sudirman, Hudyah, and Satryawati Satryawati. "Effect of Green Marketing and Corporate Social Responsibility on Brand Image of the Cosmetic Brands." In Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.10-8-2022.2320832.

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Yuanwu Shi, Wenli Xiong, and Xuan Zhen. "The impact of the unity of product image design on corporate brand image." In 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design. IEEE, 2009. http://dx.doi.org/10.1109/caidcd.2009.5375029.

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Qiang Chen, Lufang Zhang, and Xinxin Qiao. "A research in the integration degree between product image and corporate brand image." In 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design 1. IEEE, 2010. http://dx.doi.org/10.1109/caidcd.2010.5681333.

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Barinotto Roncal, Patricia Ismary, Adolfo Antenor Jurado Rosas, Milagros Del Rosario Príncipe Guadiamos, Jean Presli Salirosas Chilon, and Lucero De Los Remedios Uceda Davila. "Corporate social responsibility and its relation to the UPAO brand image." In 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 2023): “Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success”. Latin American and Caribbean Consortium of Engineering Institutions, 2023. http://dx.doi.org/10.18687/leird2023.1.1.271.

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benyahya, Zineb. "The Moderating effect of corporate brand experience on brand image in event sponsorship: Conceptual and methodological approach." In International Conference on Advanced Research in Business, Management and Economics. GLOBALKS, 2019. http://dx.doi.org/10.33422/icabme.2019.03.186.

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Balikel, Ali Eren. "The Impact of Corporate Social Responsibility on Brand Perception: A Study on the Food and Beverage Sector in Turkey." In Multidisciplinary International Scientific Conference: „Sustainable Development: Modern Trends and Challenges“. Kutaisi University, 2024. https://doi.org/10.52244/c.2024.11.12.

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The aim of this study is to investigate the effects of corporate social responsibility strategies on brand perception within the food and beverage sector in Turkey. The population of this study consists of consumers in Turkey. 385 people participated in this study and the convenience sampling method was used. A survey was conducted for this research. The relationships between CSR dimensions and Brand Perception dimensions were examined using correlation and regression analyses. According to the correlation analysis results, there is a positive and statistically significant relationship between
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Marcelo Borja-Galeas, Carlos, and Hugo Arias-Flores. "How does the participatory design in the brand construction helps?" In 8th International Conference on Human Interaction and Emerging Technologies. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002800.

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The brand is not just a logo, goes further, it is like the consumer internalizes the product or service. It is to look from coherence, consistency, perseverance, trust, content and reach the customer, these elements are the way for the construction of a brand. The corporate image is created from a cultural internalization of the company and becomes the identity that will be reflected towards the whole world, this design is born of the participation of the designer and the senior executives, who transform the ideas through the use of tools Innovative administration. The objective of this invest
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Abdullah, T., and P. Budiman. "The Role of Corporate Social Responsibility Towards Purchase Intention: The Mediating Effect of Brand Image and Corporate Reputation." In Proceedings of The 1st Workshop Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification, Medan Indonesia, 26th January 2019, WOMELA-GG. EAI, 2019. http://dx.doi.org/10.4108/eai.26-1-2019.2283201.

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Zhu, Ting, and Yunluan Liu. "The Effect of the Press-Report of Employee Assistance Program on Corporate Brand Image." In Conference Proceedings of The 11th International Symposium on Project Management, China. Aussino Academic Publishing House (AAPH), 2023. http://dx.doi.org/10.52202/070275-0211.

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GIGAURI, Iza. "CORPORATE SOCIAL RESPONSIBILITY AS A TOOL TO ENSURE EMPLOYEE WELLBEING." In Happiness And Contemporary Society : Conference Proceedings Volume. SPOLOM, 2021. http://dx.doi.org/10.31108/7.2021.25.

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The recent economic and social transformations due to the new coronavirus pandemic have enforced organizations to change business processes. Moreover, the lockdown regulations aiming at preventing the spread of the virus have induced accelerated digitalization. Businesses and employees have to adapt quickly and overcome difficulties with innovative strategies that can be derived from creative, motivated, satisfied, and happy employees. Corporate Social Responsibility (CSR) not only creates a better brand image for a company and contributes to organizational values and culture, but also positiv
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