Log in

Relevant bibliographies by topics / Corporate Brand Image / Journal articles

To see the other types of publications on this topic, follow the link: Corporate Brand Image.

Journal articles on the topic 'Corporate Brand Image'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Corporate Brand Image.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

Full text

Abstract:

Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found

APA, Harvard, Vancouver, ISO, and other styles

2

Lee, Jihyun, and Yuri Lee. "Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (2018): 387–403. http://dx.doi.org/10.1108/jfmm-08-2017-0087.

Full text

Abstract:

Purpose The purpose of this paper is to examine the effect of the corporate social responsibility (CSR) activities of a fashion company with multiple brands. In particular, the aim is to determine the differences in the impact of corporate-level and brand-level CSR. Design/methodology/approach The data were collected using an online survey from the consumer panel of a marketing research firm in South Korea. The subjects were presented with the following stimuli of a fashion company with multiple brands: describing corporate-level CSR activities of a company (n=109) and describing brand-level C

APA, Harvard, Vancouver, ISO, and other styles

3

Y., Audu, Sam B.T., and Ibrahim Y.O. "Identification and Evaluation of the Determinants of Brand Image in the Food and Beverages Industry in Nasarawa State, Nigeria." British Journal of Management and Marketing Studies 6, no. 2 (2023): 93–110. http://dx.doi.org/10.52589/bjmms-c8pkyr9p.

Full text

Abstract:

Most studies on brand image and corporate entities, especially in Nigeria, seem to focus on the effect of brand image on corporate performance with little consideration for the factors that determine or shape such images ab-initio. This study therefore seeks to identify some of the factors or brand characteristics that customers consider in making their brand image preference and determine how important each of these factors is in brand image formation in the Nigerian food and beverages products industry. Based on responses from 348 customers; data were analyzed using principal component analy

APA, Harvard, Vancouver, ISO, and other styles

4

Anggorawati, Rulloh Delia, Budiyanto Budiyanto, and Esti Margiyanti Utami. "Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness." Business Management Analysis Journal (BMAJ) 4, no. 1 (2021): 53–74. http://dx.doi.org/10.24176/bmaj.v4i1.5730.

Full text

Abstract:

The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampl

APA, Harvard, Vancouver, ISO, and other styles

5

Helen, Helen, and Hetty Karunia Tunjungsari. "Pengaruh Corporate Social Responsibility Terhadap Willingness To Purchase dengan Brand Image Sebagai Variabel Mediasi (Studi pada Kampung Dongeng Teh Sisri)." Jurnal Manajemen Bisnis dan Kewirausahaan 4, no. 3 (2020): 35. http://dx.doi.org/10.24912/jmbk.v4i3.7913.

Full text

Abstract:

The purpose of this study is to obtain an analysis of marketing initiatives through corporate social responsibility to increase willingness to purchase that gives effect through brand image. Especially for brands that are experiencing a brand image crisis, through this research, one of the steps that can be taken is through corporate social responsibility. The research sample uses a questionnaire method consisting of 230 respondents in two elementary schools that were held in the Kampung Dongeng Teh Sisri Village. Hypothesis testing uses multiple linear regression statistical methods. The resu

APA, Harvard, Vancouver, ISO, and other styles

6

Singh Dhillon, Dr Jaskaran. "Ethical Brand Image & Corporate Goodwill: Issues & Challenges." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 3, no. 1 (2013): 46–53. http://dx.doi.org/10.24297/ijmit.v3i1.4639.

Full text

Abstract:

This paper explores the concept of ethical branding and its link to corporate goodwill. Brands have traditionally been studied only as an economic construct. Brands, as a social construct have not yet been fully understood due to the lackof research. A corporate brand is a vital part of the corporate goodwill management. An ethical brand enhances the firms goodwill; such goodwill reinforces the brand in turn. On the other hand, any unethical behaviour will severely damage or even destroy the total intangible asset as evidenced by the recent high profile corporate scandals. Ethical branding cou

APA, Harvard, Vancouver, ISO, and other styles

7

Darmawan, Didit. "THE EFFECT OF CORPORATE IMAGE ON BRAND AWARENESS AND BRANG ATTITUDE." Translitera : Jurnal Kajian Komunikasi dan Studi Media 8, no. 01 (2019): 13–26. http://dx.doi.org/10.35457/translitera.v8i01.595.

Full text

Abstract:

Various advancements and dynamics in the business world led to rapid developments in various industries. Corporate image is the main provision to survive in industrial competition. With the existence of a good corporate image, it is expected to increase brand awareness and brand attitude of the products circulating in the market. This study will examine the effect of corporate image on brand awareness and brand attitude. This study involved 100 respondents using an analytical tool in the form of simple linear regression with proof through t test. The results of the study show that the corporat

APA, Harvard, Vancouver, ISO, and other styles

8

Anisimova, Tatiana. "Benchmarking desired corporate brand image in relation to stakeholders: a managerial perspective." Qualitative Market Research: An International Journal 17, no. 4 (2014): 441–63. http://dx.doi.org/10.1108/qmr-06-2012-0034.

Full text

Abstract:

Purpose – The purpose of this paper is to use managerial vision of corporate brand in relation to consumers, dealers and frontline employees to generate brand benchmarks. These benchmarks are sets of perceptions on how managers envision corporate brand to be positioned in minds of consumers, dealers and frontline employees. Additionally, this study explores managerial views concerning the importance of corporate branding in relation to an organization and its stakeholders. One of the most important strategic decisions that managers make concerns positioning of a corporate brand in the minds of

APA, Harvard, Vancouver, ISO, and other styles

9

Hussain, Shahzeb, T. C. Melewar, Constantinos Vasilios Priporas, and Pantea Foroudi. "Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach." Qualitative Market Research: An International Journal 23, no. 4 (2020): 549–73. http://dx.doi.org/10.1108/qmr-12-2017-0175.

Full text

Abstract:

Purpose This paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate image. Design/methodology/approach A qualitative approach was used. Ten interviews and four focus groups were conducted among participants drawn from the London area. The data was analysed using thematic analysis. Findings The findings suggest that advertising credibility is defined using terms like accurate, caring, competent, complete, convincing, ethical, honest, impressive, promising, reliable and warranted

APA, Harvard, Vancouver, ISO, and other styles

10

Bashir, Shahid, Muddasar Ghani Khwaja, Yasir Rashid, Jamshid Ali Turi, and Tariq Waheed. "Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image." SAGE Open 10, no. 3 (2020): 215824402095315. http://dx.doi.org/10.1177/2158244020953156.

Full text

Abstract:

This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consumers. The findings indicate that the increase in consumer’s perceived functional and emotional benefits will initially increase their green brand image

APA, Harvard, Vancouver, ISO, and other styles

11

Shi, Tiebing, Jiandong Li, and Chi Lo Lim. "Host country consumers’ brand attitudes after cross-border acquisitions." Journal of Product & Brand Management 26, no. 6 (2017): 559–72. http://dx.doi.org/10.1108/jpbm-06-2015-0909.

Full text

Abstract:

Purpose This study aims to investigate factors impacting host country consumers’ attitudes toward acquirers’ corporate brands and target brands after cross-border acquisitions (CBAs). Design/methodology/approach Surveys were conducted with US consumers using two fictitious CBA scenarios in the automobile industry. Findings Consumer ethnocentric tendencies (CETs) are negatively related to attitudes toward a CBA event; attitudes toward a CBA event are positively related to post-CBA attitudes toward the acquirer's corporate brand; brand-image fit is positively related to attitudes toward a CBA ev

APA, Harvard, Vancouver, ISO, and other styles

12

Teng, Weichen. "Importance of corporate image for domestic brands moderated by consumer ethnocentrism." Journal of Product & Brand Management 29, no. 3 (2019): 257–72. http://dx.doi.org/10.1108/jpbm-09-2018-2020.

Full text

Abstract:

Purpose Although consumers’ tendency to support domestic companies by buying local products is growing, few studies discuss the corporate branding for domestic brands. This study aims to help domestic brands develop corporate branding strategies by examining the effects of corporate image of domestic brands on customers’ purchase intentions. Design/methodology/approach This study investigates various aspects of corporate image, including product quality, corporate ability, corporate social responsibility (CSR) and local-customer-first (a measure that is identified in this study). It conducts a

APA, Harvard, Vancouver, ISO, and other styles

13

Swoboda, Bernhard, and Carolina Sinning. "Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations." Management International Review 61, no. 4 (2021): 563–98. http://dx.doi.org/10.1007/s11575-021-00450-1.

Full text

Abstract:

AbstractMany multinational corporations use their corporate brand to endorse their products but thereby attract international consumers differently. Therefore, it is important to analyze whether corporations profit from endorsed branding strategies across nations or whether they must rely on country-specific factors. The authors propose a theory-based framework and apply multilevel mediation structural equation modeling with cross-level interactions to analyze the typical direct and indirect effects of global corporate brand image and global product brand image on product purchase intention ac

APA, Harvard, Vancouver, ISO, and other styles

14

Le Roux, C., and C. Du Plessis. "An exploratory Q study of corporate brand identity elements governing corporate brand image formation." Southern African Business Review 18, no. 3 (2019): 119–41. http://dx.doi.org/10.25159/1998-8125/5688.

Full text

Abstract:

12Because of the growing demands on businesses to distinguish themselves from competitors, corporate brand identity and image are considered to be fundamental in enhancing the visibility and credibility of a business. This study identifi ed the perceptions of South African businesses across various industries of corporate brand identity elements that govern corporate brand image formation. In doing so, a theoretical perspective was adopted that borrows from both marketing communication and corporate communication theories. Firstly, the corporate brand identity elements deemed signifi cant in c

APA, Harvard, Vancouver, ISO, and other styles

15

Kristiawan, Allen, Kezia Kurniawaty, Rully Arlan, Tjahyadi, and Steven Febriano. "ANALISA PENGARUH BRAND IMAGE DAN CORPORATE BRANDING TERHADAP CONSUMER CHOICE PADA UNIVERSITAS KRISTEN MARANATHA: BRAND EQUITY SEBAGAI VARIABEL MEDIASI ( STUDI PADA SISWA SISWI SMA KRISTEN KOTA BANDUNG)." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 9, no. 3 (2022): 1758–73. http://dx.doi.org/10.35794/jmbi.v9i3.44293.

Full text

Abstract:

ABSTRAK  Brand Equity merupakan faktor penting dalam pembangunan marketing yang mempengaruhi faktor-faktor marketing seperti Consumers Choice. Tujuan dari penelitian ini adalah untuk menyelidiki peranan faktor Brand Image dan Corporate Branding, dalam Brand Equity dan dampakya saat mahasiswa melakukan pilihan Penelitian ini mengadopsi variabel dan instrumen penelitian dari jurnal “The Impact of Brand Image Corporate Branding on Consumer’s Choice: The Role of Brand Equity” oleh Methaq A.S. (2016), yang memaparkan bahwa corporate branding, brand image, dan brand equity memiliki peran

APA, Harvard, Vancouver, ISO, and other styles

16

Arbouw, Paula, Paul W. Ballantine, and Lucie K. Ozanne. "Sustainable brand image: an examination of ad–brand incongruence." Marketing Intelligence & Planning 37, no. 5 (2019): 513–26. http://dx.doi.org/10.1108/mip-08-2018-0307.

Full text

Abstract:

Purpose The purpose of this paper is to examine how consumer attitudes are affected by corporate brands that have newly adopted a sustainable brand image. Specifically, this paper examines consumer responses to ad–brand incongruity and tests whether two-sided messages yield greater acceptance of incongruence. Design/methodology/approach In total, 528 responses were collected via an online experiment using a 3×2 between-subjects factorial design which manipulated three levels of perceived ad–brand congruence (congruent, moderately incongruent and extremely incongruent) and two levels of message

APA, Harvard, Vancouver, ISO, and other styles

17

Jinyoung Hwang. "Corporate Social Responsibility (CSR) And Brand Image." International Journal of Science and Research Archive 13, no. 2 (2024): 1569–78. https://doi.org/10.30574/ijsra.2024.13.2.2348.

Full text

Abstract:

This study provides a thorough analysis of the relationship that exists between brand image and CSR. By combining existing knowledge, examining empirical data, and providing insights into the possible consequences and uses for organizations, this research seeks to shed light on this complex relationship. The objective is to undertake a comprehensive examination of the extant scholarly literature pertaining to CSR and its impact on brand image. In this research, a mixed-methods research approach was applied to completely study the relationship between CSR and brand image. The research design co

APA, Harvard, Vancouver, ISO, and other styles

18

Zhao, Xinsheng, Yoon Joo Park, and Sung Joon Yoon. "Effects of cause-related ads on ethical consumption: An experimental approach." Nurture 18, no. 1 (2023): 161–77. http://dx.doi.org/10.55951/nurture.v18i1.551.

Full text

Abstract:

Purpose: In light of the rapid proliferation of socially responsible corporate practices, this study aims to verify the effects of cause-related ads. Specifically, we seek to investigate four factors that influence the effectiveness of cause-related ads: customers' perception of cause-related ads, brand-consumer relationships, brand attachment, and loyalty. Design/Methodology/Approach: This study conducted a combination of experimentation and a questionnaire survey on 324 undergraduate students in an in-class setting. Pretests were performed on 100 participants to select two video ads fe

APA, Harvard, Vancouver, ISO, and other styles

19

Saad, Salman, Masood Hassan Dr., Rizwan Amema, Nadeem Khan Zarak, Bibi Sabahat, and Razzak Mahrukh. "Impact of CSR on Brand Image." International Journal of Management Sciences and Business Research 11, no. 04 (2022): 135–45. https://doi.org/10.5281/zenodo.6910837.

Full text

Abstract:

<em>In today’s world the curiosity towards corporate social responsibility (CSR) is growing day by day. In the light of the collected facts, this study signifies, how the corporate image, customer satisfaction, customer loyalty is influenced by the corporate social responsibility (CSR). The aim of this study is to determine the impact of corporate social responsibility on corporate image, customer satisfaction and customer loyalty in the Telecom sector of the Pakistan. The data has been collected primarily and for this 5-point Likert scale questionnaire was used. Data was collected from

APA, Harvard, Vancouver, ISO, and other styles

20

Jin, Chang-Hyun, and Jung-Yong Lee. "The Halo Effect of CSR Activity: Types of CSR Activity and Negative Information Effects." Sustainability 11, no. 7 (2019): 2067. http://dx.doi.org/10.3390/su11072067.

Full text

Abstract:

This study attempts to assess the role of the polarity of information or publicity about a company (whether positive, negative, or neutral) and two CSR activities (e.g., environmental preservation and supporting social welfare in developing countries) in the relationships between consumers and brands and also to investigate how a corporate image, as perceived by consumers, affects the formation of an image of a company or brand through the halo effect of Corporate Social Responsibility (CSR) activity. An experimental design was used to test the hypotheses. A group of subjects who were exposed

APA, Harvard, Vancouver, ISO, and other styles

21

Huda, Nurul. "PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR SCUTER MATIC YAMAHA DI MAKASSAR." Jurnal Asy-Syarikah: Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam 2, no. 1 (2020): 37–43. http://dx.doi.org/10.47435/asy-syarikah.v2i1.311.

Full text

Abstract:

Penelitian ini bertujuan untuk mengetahui pengaruh brand image serta variabel mana yang memiliki pengaruh dominan terhadap keputusan pembelian motor scuter matic Yamaha di Makassar. Variabel yang dimaksud adalah corporate image, user image dan product image. Penelitian ini dilaksanakan di PT. Suracojaya Abadi Motor Makassar. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kusioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan adalah metode regresi. Kemudian menggunakan uji F untuk mengetahui variab

APA, Harvard, Vancouver, ISO, and other styles

22

Djordjevic, Bojan. "Corporate strategic branding: How country and corporate brands come together." Ekonomski anali 53, no. 177 (2008): 59–88. http://dx.doi.org/10.2298/eka0877059d.

Full text

Abstract:

The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. Consumers pay more and more attention to products' country of origin. When the name of a country is mentioned, they can have positive associations (high quality, modern design, product innovation), which means that th

APA, Harvard, Vancouver, ISO, and other styles

23

AWAN, HAYAT MOHAMMAD, SAHAR HAYAT, and RAFIA FAIZ. "ANTECEDENTS AND CONSEQUENCES OF CORPORATE IMAGE: CONVENTIONAL AND ISLAMIC BANKS." Revista de Administração de Empresas 58, no. 4 (2018): 418–32. http://dx.doi.org/10.1590/s0034-759020180407.

Full text

Abstract:

ABSTRACT Islamic and conventional banks differ in basic philosophy and objectives although both perform the same service. This study used cognitive, affective, and conative sequence to examine antecedents and consequences of corporate image of conventional and Islamic banks in Pakistan. Self-administered questionnaires collected empirical data from 320 respondents. It was found that non-firm communication and corporate social responsibility significantly relate to brand familiarity and corporate image in case of Islamic banks. Brand familiarity significantly builds corporate image, which confi

APA, Harvard, Vancouver, ISO, and other styles

24

Meng, Yan, and Li Zhang. "Feasibility Study on Material Selection of Corporate Brand Image Design." Advanced Materials Research 706-708 (June 2013): 2083–86. http://dx.doi.org/10.4028/www.scientific.net/amr.706-708.2083.

Full text

Abstract:

In the process of corporate brand image design, material selection is the first step of corporate brand image design and it shall obey the principle of environmental protection and resource conservation. Improvement of attention consciousness to green materials directly affects building of corporate brand image. From the angle of safety, in-depth study was done aimed at material application in corporate packaging and image wall; feasibility of its processing and implementation was discussed under the current technical conditions like property and functional structure of the materials to satisf

APA, Harvard, Vancouver, ISO, and other styles

25

Childs, Michelle, Hongjoo Woo, and Seeun Kim. "Sincerity or ploy? An investigation of corporate social responsibility campaigns." Journal of Product & Brand Management 28, no. 4 (2019): 489–501. http://dx.doi.org/10.1108/jpbm-07-2018-1953.

Full text

Abstract:

Purpose Corporate social responsibility (CSR) campaigns have become increasingly popular among fashion apparel brands to reduce environmental impacts of their operations and position themselves as sustainable. In light of attribution theory, this paper aims to investigate how aspects of a CSR campaign affect consumers’ perceptions of brand authenticity, brand attitudes and CSR attitudes. Design/methodology/approach This research is based on a 2 (brand image: sustainable vs disposable brand) × 2 (message source: brand website vs news article) between-subjects experimental design with random ass

APA, Harvard, Vancouver, ISO, and other styles

26

Islam, Ali Ibrahim Mohamed Abode, Dr. Alaa El-Gharbawy Prof., Shaymaa Farid Fawzy Dr., and Mohamed Abdelkader AbdelHamid Dr. "The Impact of Marketing Knowledge on Corporate Brand Image with Mediating Role of Service Marketing Innovation: Evidence from Alexandria Water Co." International Journal of Social Science And Human Research 05, no. 02 (2022): 702–11. https://doi.org/10.5281/zenodo.6298868.

Full text

Abstract:

The purpose of this research is to empirically investigate the relationship between Marketing knowledge and corporate brand image with mediating Role of Service marketing innovation in Alexandria Water Co. The objectives of This research are to investigate how Marketing knowledge affect corporate brand image, to examine how Marketing knowledge affect Service marketing innovation, to identify how Service marketing innovation affects corporate brand image, to investigate the mediation role of Service marketing innovation between Marketing knowledge and corporate brand image and to develop a fram

APA, Harvard, Vancouver, ISO, and other styles

27

Lee, Chae-Eun, and Jin-Young Lee. "Analysis of Structural Relationships among ESG management of Food Service Franchise Corporate, Brand Image and Consumer Behavior Intention." Foodservice Management Society of Korea 26, no. 2 (2023): 191–210. http://dx.doi.org/10.47584/jfm.2023.26.2.191.

Full text

Abstract:

This study identified the influence between consumers’ perception of ESG management, brand image, and consumer behavior intentions. This study was conducted as a structural equation modeling(SEM) using SPSS 26.O and AMOS 20.0 to confirm the causal relationship between ESG management, brand image, and consumer behavior for consumers who have used a food service franchise corporate. As a result of the study, first, in the relationship between ESG management and brand image of restaurant franchise corporate, governance did not show a significant effect on brand image, but eco-friendly activities

APA, Harvard, Vancouver, ISO, and other styles

28

Cai, Shujin, and Feixiang Ding. "How does Corporate Social Responsibility Influence Customer Loyalty Through Corporate Social Image?" Advances in Economics, Management and Political Sciences 5, no. 1 (2023): 438–44. http://dx.doi.org/10.54254/2754-1169/5/20220113.

Full text

Abstract:

As a result of the turbulent changes in the international environment, there was a trend toward economic change. In the mid-19th century, many small and medium-sized companies faced bankruptcy. It was, therefore, crucial for companies to build an accurate corporate social image to gain customer loy-alty and thus weather the storm and improve their brand. At the same time, more and more attention is being paid to international news, and therefore, this paper argues that corporate social responsibility affects customer loyalty. To further establish this hypothesis, this paper will hold a focus g

APA, Harvard, Vancouver, ISO, and other styles

29

Raharjo, Guntur Pradipto Aji. "BRAND HERITAGE, CORPORATE REPUTATION AND BRAND IMAGE ON BUYING INTENTION." Journal of Applied Management and Business (JAMB) 1, no. 1 (2020): 10–14. http://dx.doi.org/10.37802/jamb.v1i1.59.

Full text

Abstract:

This study aims to prove empirically how these three factors can influence purchasing decisions. This research model involves several variables of brand heritage, corporate reputation, purchase intention and brand image as additional variables. This research proves that brand heritage is still an important driver of customer purchase intentions or intentions. Similar results also occur in corporate reputation that supports this view that corporate reputation has a positive influence on buying intentions for Datsun products, and brand image that also influences consumers to buy Datsun products.

APA, Harvard, Vancouver, ISO, and other styles

30

Sularso, Raden Andi. "PENGARUH SERVICE QUALITY, BRAND IMAGE, BRAND EQUITY DAN CORPORATE REBRANDING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA TRANSMART INDONESIA." BISMA: Jurnal Bisnis dan Manajemen 14, no. 3 (2020): 191. http://dx.doi.org/10.19184/bisma.v14i3.20737.

Full text

Abstract:

This study analyzes the effect of service quality, brand image, brand equity, and corporate rebranding on customer satisfaction and loyalty of Transmart. The sample consisted of 200 respondents taken using the random sampling technique. Data were analyzed using Structural Equation Modeling. The results prove that service quality, brand image, and brand equity affect customer satisfaction and loyalty of Transmart. Corporate rebranding has a direct effect on customer satisfaction but does not affect the customer loyalty of Transmart. Keywords: brand equity, brand image, corporate rebrandin

APA, Harvard, Vancouver, ISO, and other styles

31

Lin, Jialing, Antonio Lobo, and Civilai Leckie. "Green brand benefits and their influence on brand loyalty." Marketing Intelligence & Planning 35, no. 3 (2017): 425–40. http://dx.doi.org/10.1108/mip-09-2016-0174.

Full text

Abstract:

Purpose The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with green brands and the influence of green brand image on purchase behavioural response. Additionally, the influence of a moderating variable (green perceived risk) on this formation process is examined. Design/methodology/approach Data were collected using an online survey administered to a consumer panel in China. Structural equation modelling was used to test the conceptual model. Findings The results demonstrate that the

APA, Harvard, Vancouver, ISO, and other styles

32

Jukić, Dinko. "Ekvilibrij korporativne marke: analiza identiteta." Oeconomica Jadertina 8, no. 2 (2018): 34–47. http://dx.doi.org/10.15291/oec.2739.

Full text

Abstract:

The paper presents and analyses contemporary corporate brand models, brand personality constructs as well as model C2ITE. Equilibrium of the corporate brand is constituted by an integrated model of different theoretical approaches to brand phenomena. The primary model is acquired as hexagonal brand identity, as it is also a starting construct that unites the derived models. The corporate brand is causal and depends on joint communication with all C2ITE features. The corporate brand origin is the corporate identity displayed and interpreted by the ACID test model. Corporate identity is essentia

APA, Harvard, Vancouver, ISO, and other styles

33

Liu, Jiaming, and Huizhuo Zhou. "A Study on the Effects of Cross-Border E-Commerce Platform Brand Image on Brand Trust, Brand Attitude, and Brand Loyalty." Korea International Trade Research Institute 19, no. 4 (2023): 31–49. http://dx.doi.org/10.16980/jitc.19.4.202308.31.

Full text

Abstract:

Purpose - The purpose of this paper is to analyze the impact of cross-border e-commerce platform brand image on brand trust, brand attitude, and brand loyalty. Design/Methodology/Approach - The study collected data on 273 customers with experience using cross-border e-commerce platforms. Statistical programs SPSS 27.0 and AMOS 26.0 were used for data analysis. The empirical analysis consisted of frequency analysis, confirmatory factor analysis, and hypothesis testing, in that order. Findings - First, the analysis results indicate that the three dimensions of brand image in cross-bo

APA, Harvard, Vancouver, ISO, and other styles

34

Lee, Hyuck Jin, and Tae-hwan Rhee. "How Does Corporate ESG Management Affect Consumers’ Brand Choice?" Sustainability 15, no. 8 (2023): 6795. http://dx.doi.org/10.3390/su15086795.

Full text

Abstract:

To overcome the serious climate crisis, the world must achieve carbon neutrality. Corporate participation is essential to achieve carbon neutrality, and ESG management is required to realize this. Additional efforts and costs are involved for a company to manage ESG. If a company’s ESG management is helpful for the company’s sustainable growth, the company will be willing to endure the effort and cost. Therefore, it is necessary to find out the impact of corporate ESG management on the brand. This study empirically analyzed the effects of corporate ESG management on brand image, brand attitude

APA, Harvard, Vancouver, ISO, and other styles

35

Sun, Yutong. "Strategic Implications of Intellectual Property in Shaping Corporate Image and Branding." Lecture Notes in Education Psychology and Public Media 75, no. 1 (2024): 41–45. http://dx.doi.org/10.54254/2753-7048/2024.17695.

Full text

Abstract:

This paper explores the critical role of intellectual property (IP) in shaping corporate image and branding in the digital age. The main objective of this paper is to examine the evolution of the IP-based marketing model, focusing on how it attracts consumers and brand loyalty. Through an in-depth literature review and theoretical analysis, this study explores the practical application of intellectual property in brand strategy. Using case studies of established brands such as Sanrio and emerging brands such as Chiikawa, this paper demonstrates the impact and challenges of integrating IP into

APA, Harvard, Vancouver, ISO, and other styles

36

Asyhari, Asyhari, and Sitty Yuwalliatin. "THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE." Jurnal Aplikasi Manajemen 19, no. 3 (2021): 535–46. http://dx.doi.org/10.21776/ub.jam.2021.019.03.07.

Full text

Abstract:

This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green products in central java. By using the purposive sampling technique, obtained a total sample of 140 respondents. The analysis tool is the analysis path, which was previously tested for validity, reliability, and the classic assumption test. The test results show that green marketing, corporate social marketing, and green product innovation hav

APA, Harvard, Vancouver, ISO, and other styles

37

Reza Yonatan Hanata, Hendy Tannady, Nanny Mayasari, Jefriyanto, and Muhamad Al Faruq Abdullah. "Determinant Factors Brand Loyalty of Tokopedia." Jurnal Multidisiplin Madani 3, no. 1 (2023): 160–69. http://dx.doi.org/10.55927/mudima.v3i1.2624.

Full text

Abstract:

The objective of this research is to identify and analyze the effect of Brand Awareness, Brand Association and Corporate Image on Brand Loyalty using a quantitative descriptive approach. The data in this study were obtained from 156 respondents who are Tokopedia users. Data analysis used multiple linear regression and path analysis. The first stage in this study was to test the validity for each variable along with its reliability. The second stage examines the relationship between variables, namely Brand Awareness, Brand Association and Corporate Image with Brand Loyalty. The results of this

APA, Harvard, Vancouver, ISO, and other styles

38

Teng, Weichen, Mei-Hui Peng, Yueh-Hsia Huang, and Hsien-Heng Yeh. "THE MEDIATING EFFECT OF BRAND IMAGE MITIGATES THE IMPACT OF CONSUMER ANIMOSITY." International Journal of Professional Business Review 9, no. 12 (2024): e05113. https://doi.org/10.26668/businessreview/2024.v9i12.5113.

Full text

Abstract:

Purpose: With rising deglobalization and geopolitical tensions, foreign brands from hostile countries face the market risk of consumer animosity. This paper aims to explore how brand image helps to increase consumers' purchase intentions in the host country toward products from hostile countries. Design/methodology/approach: Taking Taiwan's young consumers' willingness to purchase Chinese brand smartphones as an example, the data were collected through questionnaire surveys and analyzed using the partial least squares structural equation model. Findings: The empirical results show that the bra

APA, Harvard, Vancouver, ISO, and other styles

39

Varadarajan, R. "Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions." Journal of the Academy of Marketing Science 34, no. 2 (2006): 195–205. http://dx.doi.org/10.1177/0092070305284988.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Törmälä, Minna, and Saila Saraniemi. "The roles of business partners in corporate brand image co-creation." Journal of Product & Brand Management 27, no. 1 (2018): 29–40. http://dx.doi.org/10.1108/jpbm-01-2016-1089.

Full text

Abstract:

Purpose This study aims to examine the roles of business partners in co-creating a corporate brand image. Design/methodology/approach The study adopts different business partners’ perspectives to analyse corporate brand co-creative actions through a case study within a business-to-business company (B2B SME) context. Interviews with the case company’s manager and key business partners were used as the primary source of empirical data. Findings The study suggests a typology of seven roles which business partners adopt in corporate brand image co-creation: co-innovator, co-marketer, brand special

APA, Harvard, Vancouver, ISO, and other styles

41

Sari, Rizki Juwita, and Anton Agus Setyawan. "The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO." International Journal of Management Science and Information Technology 5, no. 1 (2025): 167–74. https://doi.org/10.35870/ijmsit.v5i1.3800.

Full text

Abstract:

This study aims to explore the influence of corporate social responsibility (CSR) on consumer purchase intention, with corporate image and brand image as mediating variables, in the context of a multi-brand fashion company. The study utilized a quantitative approach with a correlational design, involving 140 respondents collected through an online survey using a Likert scale. Data analysis was conducted using Smart PLS 3.0 software. The results showed that CSR has a positive and significant influence on purchase intention, corporate image, and brand image. In addition, brand image also has a p

APA, Harvard, Vancouver, ISO, and other styles

42

Sallam, Methaq Ahmed. "The Impact of Brand Image and Corporate Branding on Consumer’s Choice: The Role of Brand Equity." International Journal of Marketing Studies 8, no. 1 (2016): 98. http://dx.doi.org/10.5539/ijms.v8n1p98.

Full text

Abstract:

<p>Brand equity is an important issue in marketing construct, which has been shown to influence important marketing variables such as consumer's choice. The aim of this study is to explore the role of independent variables e.g. (brand image and corporate branding) on brand equity and the impact of brand equity on consumer's choice. When the customers own positive aspects of a company and its product e.g. brand image, corporate branding they usually form brand equity and this lead them to have a choice from the products and services of the company. This study develops a framework that exp

APA, Harvard, Vancouver, ISO, and other styles

43

Sukamto, Julieta Natania, and Lena Ellitan. "Increasing Purchase Intention through Reciprocity, Corporate Image and Brand Image: Case of the Executive Tunjungan Plaza Mall Surabaya." International Journal of Research 10, no. 9 (2023): 192–210. https://doi.org/10.5281/zenodo.8351102.

Full text

Abstract:

<em>The brand image and corporate nature of your product is one of the secrets of business success. The accurate brand image of your product can increase the sales of your product and create a foundation for the success of your company. In view of many employees who want to buy formal, yet trendy, high quality and price in The Executive, this brand identity of a company may be the right option.  The principle of reciprocity is a very important component in the literature on consumer interest and is one of the most important steps to achieve competitive advantage. In a build, defined

APA, Harvard, Vancouver, ISO, and other styles

44

Maduwinarti, Ayun. "Green Marketing, Green perceived value, Corporate Social Responsibility, and Purchase Decisions: The moderation role of Green Satisfication and Brand Image." Financial Engineering 3 (June 11, 2025): 264–72. https://doi.org/10.37394/232032.2025.3.22.

Full text

Abstract:

This research will analyze the impact of Green Marketing, Green Perceived Value and Corporate Social Responsibility on Green Satisfaction and Brand Image, analyze the impact of Green Satisfaction and Brand Image on Purchase Decisions and analyze the mediating influence of Green Satisfaction and Brand Image on the relationship between Green Marketing, Green Perceived Value and Corporate Social Responsibility for Purchase Decisions. The type of research is associative quantitative. Data collection techniques through distributing questionnaires and SEM PLS fot data analysis technique. The researc

APA, Harvard, Vancouver, ISO, and other styles

45

Brahmi, Mohsen, Zahid Hussain, Muhammad Ussama Majeed, Arman Khan, Muhammad Asif Qureshi, and Rohit Bansal. "Corporate Social Responsibility’s Influence on Brand Image in the Automotive Sector: The Corporate Reputation and Product Quality Role." Administrative Sciences 15, no. 4 (2025): 121. https://doi.org/10.3390/admsci15040121.

Full text

Abstract:

This study investigates the impact of perceived corporate social responsibility (CSR) on brand image within the automotive industry. It also examines how company reputation (CR) and product quality (PQ) mediate the relationship between CSR and brand image (BI). Utilizing a sample of 243 clients from the Pakistani automotive sector, data were collected through a survey and analyzed using structural equation modeling (SEM) with AMOS version 24.0. The results indicate that perceived CSR positively influences brand image, with both company reputation and product quality acting as significant media

APA, Harvard, Vancouver, ISO, and other styles

46

BOUAKKAZ, Hadjer, and Houari MAARADJ. "Building brand image through corporate social responsibility Case Study on Mobilis Telecommunication Company." Dirassat Journal Economic Issue 8, no. 1 (2017): 343–57. http://dx.doi.org/10.34118/djei.v8i1.505.

Full text

Abstract:

The present research seeks to investigate the impact of corporate social responsibility on building brand image in the telecommunication sector; the concept of corporate social responsibility (CSR) has gained extensive consideration in recent years. Nowadays firms are using CSR to build brand image and to establish long lasting relations with its stakeholders. However, the relationship between brand image and corporate social responsibility has not been sufficiently explored .Acase study of leading Telecommunication Company Mobilis was conducted. Hypotheses were developed and all of them were

APA, Harvard, Vancouver, ISO, and other styles

47

Alwi, Sharifah, Norbani Che-Ha, Bang Nguyen, Ezlika M. Ghazali, Dilip M. Mutum, and Philip J. Kitchen. "Projecting university brand image via satisfaction and behavioral response." Qualitative Market Research: An International Journal 23, no. 1 (2019): 47–68. http://dx.doi.org/10.1108/qmr-12-2017-0191.

Full text

Abstract:

Purpose This study attempts to ascertain the essential dimensions and components of university brand image, including the cognitive attributes (service/educational quality) and affective attributes (corporate brand image) of the university. Design/methodology/approach The study develops, explores and presents a student-consumer behavioral response model based on students’ experiences at university, exploring the relationship between these attributes with satisfaction and behavioral response [word-of-mouth (WOM)]. Findings Findings reveal that both branding aspects – brand experience and corpor

APA, Harvard, Vancouver, ISO, and other styles

48

Juzelėnienė, Saulė, and Aistė Stvolaitė. "Multimodal Representations of Lithuanian Brands: The Case of “Džiugas”, “Rūta” and “Pieno žvaigždės”." Respectus Philologicus, no. 44 (49) (October 12, 2023): 25–39. http://dx.doi.org/10.15388/respectus.2023.44.49.105.

Full text

Abstract:

Figurative representations of brand images have not been thoroughly studied in Lithuanian linguistics. The present research aims to investigate the multimodal metaphors and metonymies explored by the famous Lithuanian corporate brands Džiugas, Rūta and Pieno žvaigždės. The work examines how the multimodal metaphors and metonymies of the brands are cognitively structured from the perspective of illustrations, logos and layout. The interaction of verbal and visual elements in corporate discourse is particularly important when expressed using graphics, logos and layout for the corporate mission s

APA, Harvard, Vancouver, ISO, and other styles

49

Maziarz, Szymon. "Synergy of corporate and personal branding: The example of Stal Mielec FC and Jacek Klimek." Social Communication 25, no. 1 (2024): 121–30. https://doi.org/10.57656/sc-2024-0012.

Full text

Abstract:

The aim of this article is to verify the synergy effect between the personal brand of an organization’s leader and the corporate brand in the context of communication activities and a political campaign. The example of Jacek Klimek, the president of the football club Stal Mielec and a candidate for mayor of Mielec, was used. The impact of his branding activities on the perception of the corporate brand and the use of the club’s image in constructing a political narrative was discussed. The study used an analysis of several hundred press publications from the pre-election campaign period, takin

APA, Harvard, Vancouver, ISO, and other styles

50

Pich, Christopher, Guja Armannsdottir, and Louise Spry. "Investigating political brand reputation with qualitative projective techniques from the perspective of young adults." International Journal of Market Research 60, no. 2 (2018): 198–213. http://dx.doi.org/10.1177/1470785317750817.

Full text

Abstract:

Capturing and understanding the images and reputations external stakeholders assign to brands can be confusing and challenging. This is reinforced by explicit calls for more pragmatic tools and methods to comprehend the external orientation of brands. We respond by investigating the applicability of qualitative projective techniques in exploration of the external current image and long-term reputation of the UK Conservative Party corporate brand from the perspective of young voters aged 18–24 years. This is achieved by comparing and contrasting the external brand images prior the 2015 UK Gener

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!