Relevant bibliographies by topics / Crowd-marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Crowd-marketing'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Crowd-marketing"

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Abdukhalilova, Laylo Tokhtasinovna, and Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research." SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, no. 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.

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Ishii, Hiroaki. "“Crowd” in Marketing." Japan Marketing Journal 40, no. 3 (2021): 3–5. http://dx.doi.org/10.7222/marketing.2021.002.

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BUSHOVSKA, L. "DEVELOPMENT OF CROWD TECHNOLOGY AND IN THE ACTIVITY OF THE ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4 (2020): 58–61. https://doi.org/10.31891/2307-5740-2020-284-4-10.

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The possibilities of crowd-technology application in marketing activities of enterprises were considered in the article. It was analysed the nature of formation crowdsourcing phenomenon. Distinctions outsourcing and crowdsourcing were considered, the main of which is the employment process crowdsourcing wide range of people, unbounded by one organization, on the basis of a public offer. In the article it was also discussed the direction of application of crowd-technologies in marketing of enterprises. The authors analyse the process of applying crowd-technology in the marketing of the company.
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G P, Girish, and Seeboli Ghosh. "Dynamics between Digital Visibility through Social Media Marketing and Crowdfunding: Path to Succeed in Entrepreneurship." Indian Journal of Finance and Banking 4, no. 2 (2020): 28–37. http://dx.doi.org/10.46281/ijfb.v4i2.698.

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Digital visibility through social media marketing has played a colossal role in the realm of entrepreneurship and fund-raising. Strong positive dynamics between social media marketing and crowd-funding has the impending to decipher demand-supply gap of fundraising at the pre-seed stage. In this study, we explore the relationship between usage of social media and awareness of crowd-funding as a viable option for raising pre-seed capital in an emerging market of India which has witnessed the exponential growth of start-up companies and entrepreneurship in the past few years. The results of the s
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Meng, Prof Tao, Prashant Kumar, and Bhupender Kumar Som. "Crowdsourcing & Marketing: A Relationship in the Making." Journal of Business Theory and Practice 4, no. 2 (2016): 207. http://dx.doi.org/10.22158/jbtp.v4n2p207.

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Crowdsourcing seems to have come of age since Jeff Howe christened it in 2006 and the writing on the wall is clear. As more and more companies are trying to jump on the crowdsourcing bandwagon, crowdsourcing as a marketing strategy is cementing its place in the fiercely competitive business environment and it’s leading the crowd of strategies which have come to the fore in the recent years. The business corridors are buzzing with this ever evolving phenomenon, which no more seems like another buzz word around. As this phenomenon is gaining currency across boundaries, the academic research arou
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Acar, Oguz A. "Crowd science and science skepticism." Collective Intelligence 2, no. 2 (2023): 263391372311764. http://dx.doi.org/10.1177/26339137231176480.

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Science skepticism is widespread and on the rise. It is a strong threat to public well-being and global sustainability. In this paper, I argue that crowd science is a promising and underutilized tool to fight this threat. Drawing on recent behavioral research in marketing, I identify several positive psychological consequences of crowd science initiatives—both for the participants and observers of these initiatives—which could in turn promote stronger trust in science.
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Doyle, Julie. "Keep talking about your business." Early Years Educator 21, no. 4 (2019): 8. http://dx.doi.org/10.12968/eyed.2019.21.4.8.

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Wang, Luxue. "Case Study of Bilibili's Marketing Techniques." Advances in Economics, Management and Political Sciences 31, no. 1 (2023): 75–82. http://dx.doi.org/10.54254/2754-1169/31/20231501.

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In today's era, streaming media is becoming more and more prevalent and dominating the entertainment worldwide. Among them, streaming video platforms are the most popular. Take bilibili for example, it is a video platform that is very hot within China. Although bilibili has been in business for more than a decade and has a regular young user base and brand recognition, there are many issues behind the seemingly smooth sailing that cannot be ignored. These issues include bilibili's positioning, community, video content and finances, all of which have an impact on its operations. As a nascent st
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Perrin, Joy M., Heidi Winkler, Kaley Daniel, Shelley Barba, and Le Yang. "Know Your Crowd: A Case Study in Digital Collection Marketing." Reference Librarian 58, no. 3 (2017): 190–201. http://dx.doi.org/10.1080/02763877.2016.1271758.

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Vishal, Wadajkar, Kumar Atul, and Brar Vinaydeep. "Positioning, performance, problems and prospects of digital marketing firms in India." International Journal of Enhanced Research in Science, Technology & Engineering 5, no. 12 (2016): 131–38. https://doi.org/10.5281/zenodo.6686039.

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Digital marketing has become a genre of business. With progressively number of organizations picking to make a brand picture on the web and connect with the crowd universally, the technicalities around the web are likewise expanding. Websites, sites, marketing efforts, SEO procedures, and so on have entered profound into the measurements of the technicality that impacts one's essence on the web. Digital marketing is a big umbrella under which the technical, just as non-technical skills to make an influx of prevalence over the web, is secured. The business has made an assortment of jobs for
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Dissertations / Theses on the topic "Crowd-marketing"

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Malec, Etienne. "Digital Marketing and Social Media in a Crowd Funding Campaign." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198797.

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The goal of this thesis is to investigate the key success factors in the digital marketing approach used for campaigns done on crowdfunding platforms, and how it will change influence the decisions of the crowd to invest in a project. Regarding the structure of this thesis, we will firstly explain in details what are the roots of the crowdfunding, describe the different type of platforms and in which context they are used. In the second and third part, we will see how crowdfunding represent a boost for the entrepreneurial initiative and how digital marketing is influencing the process of a rai
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Ильницкая, Е. Н., та E. N. Ilnitskaya. "Особенности продвижения краудфандингового проекта в сфере книгоиздания : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94038.

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В данной работе изучена специфика краудфандинга в сфере книгоиздания, а также описаны особенности продвижения краудфандингового издательского проекта. Объект настоящей магистерской диссертации – краудфандинговый проект на переиздание архитектурного путеводителя по Екатеринбургу. Предметом исследования являются способы продвижения, использованные в проекте краудфандинга. Магистерская диссертация состоит из введения, двух глав, заключения, библиографического списка, включающего 141 наименования. В первой части магистерской диссертации исследованы понятие, виды и преимущества краудфандинга, описа
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Vasconcelos, Bruno Miguel Teixeira de. "Plano de marketing digital P2P- crowdlending: o caso da Portugal Crowd." Master's thesis, 2019. http://hdl.handle.net/10400.26/30057.

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O presente projeto académico tem como objetivo o desenvolvimento de um Plano de Marketing Digital, para uma empresa de Crowdlending Imobiliário Portuguesa. A primeira a atuar no mercado dos investimentos coletivos português, seu nome Portugal Crowd. A empresa passa por uma fase de reestruturação e, como tal, foi dada a oportunidade de desenvolvimento de um plano sem limites à criatividade. Atendendo à atual conjuntura de mercado, com um crescimento das empresas tecnológicas portuguesas, bem como, do mercado imobiliário, a empresa mostrou-se recetiva às propostas de intervenção do investigador
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Chen, Yen-Ling, and 陳彥伶. "A Study on Attractive Factors of Storytelling Marketing and Cause-Related Marketing –An Example of the Taiwanese Crowd-Funding Website-Flying V." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/2gv949.

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碩士<br>國立暨南國際大學<br>管理學院經營管理碩士學位學程碩士在職專班<br>102<br>Our life depends increasingly on network and many people’s dreams come true based on the progress of internet technology. The American public fundraising website that popped up in 2009 and brought together many netizens’ small amounts of money become a new gateway to realize their dreams. This trend also affects Taiwan’s crowdfunding websites appeared in 2012, which lead to the dream chasers to get subsidy. Crowdfunding platform Flying V founded in April 2012, is the research object of this thesis. "The on-going crowdfunding case" may have cri
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Бостан, Г. А. "Комунікативна політика в системі маркетингу ДП «Адідас-Україна»". Thesis, 2019. http://dspace.oneu.edu.ua/jspui/handle/123456789/11378.

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У роботі розглядаються значення комунікативної політики для підприємства, основні поняття, елементи, методи просування спортивних товарів на ринок та нові підходи в сфері комунікацій. Проаналізовано діяльність ДП «Адідас-Україна», основні фінансові показники, маркетингове середовище та комплекс маркетингу. Було визначено основні комунікативні заходи компанії, проведено дослідження, направлені на визначення ефективності вже проведених комунікативних заходів. Пропонуються вирішення існуючих проблем, шляхом розробки нових та вдосконалення старих комунікативних заходів. Зокрема, зовнішня реклама
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Books on the topic "Crowd-marketing"

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Society, British Computer, ed. Working the crowd: Social media marketing for business. BCS, The Chartered Institute for IT, 2012.

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Misner, Ivan R. 7 second marketing: How to use memory hooks to make you instantly stand out in a crowd. Bard Books, 1996.

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Perry, David, 1960 Jan. 12-, ed. Guerrilla marketing for job hunters 3.0: How to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today. Wiley, 2011.

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Sonnier, Lauron. Think like a marketer: What it really takes to stand out from the crowd, the clutter, and the competition. Career Press, 2009.

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Kong, Jianping, and Shao Jin. She qun jing ji: Yi dong hu lian wang shi dai wei lai shang ye qu dong li = The crowd economy. Ji xie gong ye chu ban she, 2016.

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Spizman, Robyn Freedman. Where's your wow?: Sixteen laws for building your brand, catapulting your career, and standing out in the crowd. McGraw-Hill, 2008.

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Spizman, Robyn Freedman. Where's your wow?: Sixteen laws for building your brand, catapulting your career, and standing out in the crowd. McGraw-Hill, 2008.

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Spizman, Robyn Freedman. Where's your wow?: Sixteen laws for building your brand, catapulting your career, and standing out in the crowd. McGraw-Hill, 2008.

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Spizman, Robyn Freedman. Where's your wow?: Sixteen laws for building your brand, catapulting your career, and standing out in the crowd. McGraw-Hill, 2008.

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Spizman, Robyn Freedman. Where's your wow?: Sixteen laws for building your brand, catapulting your career, and standing out in the crowd. McGraw-Hill, 2008.

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Book chapters on the topic "Crowd-marketing"

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Murgante, Beniamino, Lucia Tilio, Francesco Scorza, and Viviana Lanza. "Crowd-Cloud Tourism, New Approaches to Territorial Marketing." In Computational Science and Its Applications - ICCSA 2011. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-21887-3_21.

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He, Jialing, and Boyue Zhang. "Insights into the Correlation Between Digital Marketing Effectiveness and the 5A Crowd Assets Model." In Atlantis Highlights in Intelligent Systems. Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-222-4_16.

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Morawietz, Anne, Adele Berndt, and Tomas Müllern. "Crowd influences in branded communities." In The Dynamics of Influencer Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781003134176-10.

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Stanisavljević, Nenad, Danijela Stojanović, Aleksa Miletić, Petar Lukovac, and Zorica Bogdanović. "Internal Stakeholders’ Readiness for Developing Smart Railway Services Through Crowd-Based Open Innovations." In Marketing and Smart Technologies. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-9099-1_13.

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Pons, Frank, Michel Laroche, and Mehdi Mourali. "Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_15.

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Chen, Li. "Patronage from Crowd: Exploring Drivers of Recurring Crowdfunding Performance." In Advances in Digital Marketing and eCommerce. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-62135-2_25.

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Diamanti, Olga, Christos Tzovas, and Nicos Sykianakis. "The Impact of Covid-19 Pandemic in Financial Performance of Firms Listed in the Athens Stock Exchange." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_105.

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AbstractThe world was severely affected by the COVID-19 outbreak, causing, among others, possibly the worst global recession since 1930s. Of course not all sectors of economic activity were influenced in a similar way. While pharmaceutical companies had a boost in their profitability, other sectors including travel, tourism and leisure experienced huge losses and needed to be subsidized by the government. The current study investigates the impact of COVID-19 pandemic in the financial performance of firms listed in the Athens Stock Exchange (ASE). The sample includes 82 companies listed in the
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Schaefers, Tobias. "Standing Out From The Crowd - Determinants Of Consumers’ Niche Orientation." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_30.

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Haruvy, Ernan, and Peter T. L. Popkowski Leszczyc. "A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd out Future Volunteering: An Abstract." In Celebrating the Past and Future of Marketing and Discovery with Social Impact. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95346-1_185.

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Jiang, Lan, Matthew O’Hern, and Sara Hanson. "The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_8.

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Conference papers on the topic "Crowd-marketing"

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Pathirana, K. P. R. S., G. D. G. M. L. Jayasinghe, J. A. W. Ponnamperuma, H. R. C. A. Sarathchandra, S. M. Dassanayake, and I. Mahakalanda. "Optimizing marketing strategies through occupancy pattern analysis in shopping malls." In International Conference on Business Research. Business Research Unit (BRU), 2023. http://dx.doi.org/10.31705/icbr.2023.10.

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This study examines the occupancy patterns within a suburban shopping center in Sri Lanka, with more attention to the evolving role of shopping malls as dynamic marketing hubs. It underscores the importance of comprehending customer behavior, optimizing store layouts, and deploying effective advertising strategies in the context of mall marketing. Using a data-driven approach spanning four weeks, we collected and analyzed customer traffic data. Our findings consistently highlight the prominence of entrances 1 and 2, with Fridays emerging as the peak day for customer engagement. Additionally, c
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JEAN, Sylvie, and Omar GAIZI. "CROWD-FUNDING: AN INTERACTIVE MARKETING FOR FINANCING INNOVATION PROJECT WITH CONSUMER’S COLLABORATION." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.06.04.

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Mo, Yu-Hua, Chao Deng, Fei-Jie Huang, Qian Tan, and Yuan-Kun Li. "Predicting New Cigarette Launch Strategy based on Synthetic Control Method." In 9th International Conference on Artificial Intelligence. Academy and Industry Research Collaboration Center (AIRCC), 2023. http://dx.doi.org/10.5121/csit.2023.130704.

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In order to accurately predict the ef ect of new product cigarette marketing strategy.We take 18 months of cigarette sales data in city B of province A as the research sample, take new cigarette C as the researchobject, and use the random forest method to fix the errors and missing data. Then, we first use the mature cigarette brand's short-term historical sales and multiple labeling systems including the mature cigarette brand's historical sales data, retailer sales data, merchant circle crowd portrait data. Based on various machine learning method, we calculate the fitting weights of mature
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Cripps, Helen, Abhay Kumar Singh, Thomas Mejtoft, and Jari Salo. "Crowsourcing through Twitter for inovation." In Enabling Technology for a Sustainable Society. University of Maribor Press, 2020. http://dx.doi.org/10.18690/978-961-286-362-3.13.

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This research investigates the role and use of Twitter in business markets and benefits of using open social media channels to crowd source information to support innovation and build relationship in the context of business-to-business (B2B) marketing. This study is based on a combination of methodologies, 52 face-to-face interviews across five countries are compared with a sample of their Tweets using Structural Topic Modelling (STM) which enabled triangulation between stated use of Twitter and respondent’s actual Tweets. The research confirmed that individuals used Twitter as a source of inf
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Buttriss, Gary J., and Andrew S. Wallace. "The peer-to-peer, crowd-enabling mechanism of emergent brand communities." In Annual International Conference on Enterprise Marketing and Globalization. Global Science & Technology Forum (GSTF), 2015. http://dx.doi.org/10.5176/2251-2098_emg15.4.

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Stepnicka, Nina. "Niu-Isation of Solutions and Business Models in XXI Century." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-036.

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Almost every company, the so-called internet market pioneers in a given industry, has generated a specific business model that has become a reference for other companies operating in the same as well as other industries. This company-specific e-business model fosters the development of a certain corporate culture (positive or negative), leading to innovation, openness and growth or introducing disruptive behaviour. Variables contributing to new business models and e-businesses are: development of the market for online services, including project-focused start-ups; the development of various fo
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