Academic literature on the topic 'Customer Loyalty and Repurchase Intention'

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Journal articles on the topic "Customer Loyalty and Repurchase Intention"

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Marpaung, Putri Nauli, and Moh Erfan Arif. "Pengaruh Relationship Marketing Dan Customer Perceived Value Terhadap Repurchase Intention Dimediasi Oleh Customer Loyalty." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 3, no. 2 (2023): 514–30. http://dx.doi.org/10.21776/jmppk.2024.03.2.22.

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The objective of this study is to identify and explain the effect of relationship marketing on repurchase intention, the effect of perceived value on repurchase intention, the effect of relationship marketing on customer loyalty, the effect of perceived value on customer loyalty, the effect of customer loyalty on repurchase intention, the influence of relationship marketing on repurchase intention through customer loyalty, and the influence of perceived value on repurchase intention through customer loyalty. Using purposive sampling technique, 190 people with the minimum age of sixteen years w
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Marpaung, Putri Nauli, and Moh Erfan Arif. "Pengaruh Relationship Marketing Dan Customer Perceived Value Terhadap Repurchase Intention Dimediasi Oleh Customer Loyalty." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 3, no. 2 (2024): 513–30. http://dx.doi.org/10.21776/jmppk.2024.03.2.22.

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The objective of this study is to identify and explain the effect of relationship marketing and perceived value on repurchase intention, the effect of relationship marketing and perceived value on customer loyalty, the effect of customer loyalty on repurchase intention, and the mediation role of customer loyalty. Using purposive sampling technique, 190 people with the minimum age of sixteen years who had bought the products of Emina more than once were selected as the respondents. The data of this explanatory research was acquired from Likert-scaled questionnaires and processed using path anal
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Widiastuti, Anisa, and Anak Agung Ketut Diatmika. "Pengaruh Kualitas Layanan, Kepuasan Pelanggan, Dan Loyalitas Pelanggan Terhadap Niat Beli Ulang Pada Marketplace." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 3 (2024): 5395–419. http://dx.doi.org/10.31539/costing.v7i3.9301.

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The large number of marketplace companies in Indonesia means that the level of competition between companies is increasing. Therefore, companies need to improve factors that can attract customers to repurchase intention. In today's business world, increasing repurchase intention strategies is a necessity, which can be achieved through improving service quality, customer satisfaction and customer loyalty. The aim of this research is to analyze the influence of service quality, customer satisfaction and customer loyalty on repurchase intentions in the marketplace, namely Tokopedia, in the Tanger
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Wardani, Rezki, Wiyadi Wiyadi, Soepatini Soepatini, and M. Nasir. "Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju." International Journal of Management Science and Information Technology 4, no. 2 (2024): 321–25. http://dx.doi.org/10.35870/ijmsit.v4i2.2908.

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This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.
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Siti Aliyati Albushairi, Nuril Huda, and Ahmad Rifani. "Marketing Strategies And Reservation Purchase In The Retail Industry." Restaurant Business 118, no. 11 (2019): 491–505. http://dx.doi.org/10.26643/rb.v118i11.11077.

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In the face of the increasingly competitive market competition, retail marketing strategies are essential in maximizing customer satisfaction and loyalty, which are essential in increasing the likelihood of repurchase intentions. This study aims at identifying customer characteristics and determining customer perceptions in hypermarket company marketing strategy, satisfaction, loyalty in increasing repurchase intention as well as retail marketing strategy that is the basis in creating loyalty. Data analysis was by Confirmation Factor Analysis, SEM-PLS and Biplot. Findings indicate that the cha
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Chukwuma, Aniuga, and Ogba Ike-Elechi. "Product innovation and customer satisfaction in Nigeria brewery industry: a study of customers of star lager beer by Nigerian breweries plc. In southeast, Nigeria." African Scientific Journal Vol 3, N° 6 (2021): 043. https://doi.org/10.5281/zenodo.5648324.

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<strong>Abstract</strong> The global market today has become so diversified that consumers have more interests in new things, because their needs and tastes are constantly changing. These changes in their consumption pattern therefore, calls for firms to adapt the use of innovation, as possible and significant way to satisfy their consumers. This study examined product innovation and customer satisfaction in Nigeria brewery industry: a study of customers of star lager beer by Nigerian Breweries Plc. in South-East, Nigeria. The objectives were to examine the relationship between: product qualit
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Park, Jin Yong, and Dhanabalan Thangam. "What Makes Customers Repurchase Grocery Products from Online Stores in Korea." International Journal of E-Business Research 15, no. 4 (2019): 24–39. http://dx.doi.org/10.4018/ijebr.2019100102.

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To understand customer repurchase intention in online stores, the present study has evolved with three variables: customer trust, loyalty, and satisfaction. A theoretical model was also developed to examine customer repurchase intention towards online shopping. The observation unit of this research is online stores and the analytical unit is the customers who have been purchasing grocery products via online. A random sampling technique was used to select the respondents and who are easily accessible. The data was collected from 645 online customers in Seoul. The data was analyzed with a struct
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Budi, M. Arief Setia. "Peranan Repurchase Intention dalam Memediasi Pengaruh Customer Experience dan Trust: Perspektif Loyalitas Konsumen pada E-Market Place." Jurnal Riset Rumpun Ilmu Ekonomi 4, no. 1 (2025): 288–98. https://doi.org/10.55606/jurrie.v4i1.5479.

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This study aims to influence customer experience and trust on repurchase intention e-market place and its impact on consumer loyalty: a case study on shopee. The population in this study were all Shopee consumers in Banda Aceh City. The sample collection technique in this study was purposive sampling. So that the number of respondents was 250 people. Data were collected by distributing questionnaires online which were linked to a google form. Data were measured using a Likert scale and analyzed using SEM AMOS. The test results concluded that Customer Experience, Trust, Repurchase Intention, an
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Diana, Agnes Maria Rosia, and Nurul Azizah. "Pengaruh Perceived Price, Perceived Quality, Dan Self Congruity Terhadap Customer Loyalty Melalui Repurchase Intention Sebagai Variabel Intervening (Studi Pada Konsumen Avoskin Di Shopee Mall)." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 3 (2024): 6149–63. http://dx.doi.org/10.31539/costing.v7i3.7708.

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The self-care behavior of the community has increased as a result of the stay-at-home policies during the pandemic. Various product variations have started to emerge as a result of significant consumer interest in skincare. Based on this idea, this research aims to analyze the influence of perceived price, perceived quality, and self-congruity on customer loyalty through repurchase intention as an intervening variable. The sampling method used is non-probability sampling with a purposive sampling technique. The sample consisted of 250 respondents who are Avoskin customers making purchases at S
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Lin, Baodeng, Yongyi Chen, and Liping Zhang. "Research on the factors influencing the re-purchase intention on short video platforms: A case of China." PLOS ONE 17, no. 3 (2022): e0265090. http://dx.doi.org/10.1371/journal.pone.0265090.

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Short video platforms, which thrive along with the video-based consumption industry, have become a new channel adopted by an increasing number of enterprises to distribute products. Therefore, it is necessary to study the factors influencing the consumer’s intention to re-purchase on short video platforms, which is helpful for firms to maintain their competitiveness. This paper, based on the customer value theory, seeks to establish a structural model for such factors. The intermediary effect of customer loyalty on customer satisfaction and repurchase intention of customers is also analyzed. Q
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Dissertations / Theses on the topic "Customer Loyalty and Repurchase Intention"

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Tittle, Derek. "Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent." Ohio University Honors Tutorial College / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619092597429207.

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Alotaibi, Mishal M. "Evaluation of 'AIRQUAL' scale for measuring airlines service quality and its effect on customer satisfaction and loyalty." Thesis, Cranfield University, 2015. http://dspace.lib.cranfield.ac.uk/handle/1826/9651.

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Globalisation and stiff competition have changed the landscape of doing business. Decrease in customer loyalty and increase in customer expectations have challenged businesses to come up with unique methods of enhancing their quality of service. The same is true for airlines industry too. As a result, many airlines have transformed their marketing strategies, especially with regard to service quality, in order to compete efficiently in the global market. The marketing literature has introduced models of service quality, e.g.: SERVQUAL and AIRQUAL to help organisations measure and enhance custo
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Curtis, Tamilla. "Customer Satisfaction, Loyalty, and Repurchase: Meta-Analytical Review, and Theoretical and Empirical Evidence of Loyalty and Repurchase Differences." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/23.

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Despite the large volume of research in the area of loyalty-repurchase-satisfaction, the findings on the relationship between these variables are conflicting. It seems that links between loyalty, repurchase, and satisfaction are not fully understood yet. The study provided the theoretical background on loyalty, repurchase, satisfaction, and their interrelationships. The Theory of Planned Behavior and the Expectation Confirmation Theory were discussed. The loyalty-repurchase differentiation with five contributing factors was addressed. From the literature review nine hypotheses were proposed. T
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Amaya, Bautista Alexandra Patricia, and Condor Melanie Cristina Monggó. "Brand image, perceived value, brand trust and customer satisfaction on repurchase intention at Supermarkets." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655607.

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La categoría de supermercados en Perú resulta importante para el consumidor peruano, pues es un canal de compra vigente pese a la pandemia generada por Covid-19. Por ello, el objetivo de esta investigación es estudiar las posibles relaciones y efectos de las variables brand image, brand trust, perceived value y customer satisfaction en relación a repurchase intention en la categoría mencionada. Asimismo, este estudio se lleva a cabo debido a que se desea evaluar a las variables en conjunto y en un contexto peruano, ya que se considera que será un aporte significativo para mejorar el víncu
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"Exploration of repurchase intention after joining a loyalty program." 2005. http://library.cuhk.edu.hk/record=b5892647.

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Cheng Yuet Yee.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2005.<br>Includes bibliographical references (leaves 41-44).<br>Abstracts in English and Chinese.<br>ABSTRACT (ENGLISH) --- p.i<br>ABSTRACT (CHINESE) --- p.ii<br>ACKNOWLEDGEMENT --- p.iii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF TABLES --- p.v<br>INTRODUCTION --- p.1<br>LITERATURE REVIEW --- p.3<br>Definition of Loyalty Programs --- p.3<br>Background of Loyalty Program Research --- p.3<br>Structural Elements of Loyalty Programs --- p.5<br>Extension of Consumer-Focused Loyalty Program Research --- p.13<br>THEORETIC
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Yang, Penny, and 楊蕙中. "Customer Satisfaction, Customer Loyalty and Customer Repurchase Intention Analysis– A Case Study in The Taichung Area Delivery Services." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/54378683833397788469.

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碩士<br>僑光科技大學<br>國際貿易運籌研究所<br>100<br>On the mode of the delivery services market today, has become consumer-oriented model, how to satisfy customer needs, customers have the willingness to buy, very important issue for the industry. This study is to explore the domestic delivery industry in customer loyalty, customer satisfaction, and then buy a willingness among the mutual relations and influence.    This study used a questionnaire survey, respondents Taichung, Taiwan more than 18 years of age adults delivery services customer, valid questionnaires of 450, using quantitative research methods
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Van, Niekerk Bianca. "The influence of boutique store atmosphere on customer satisfaction, store loyalty and repurchase intention / Bianca van Niekerk." Thesis, 2015. http://hdl.handle.net/10394/15702.

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The global fashion retail industry has been characterised by fierce competition for numerous years. Boutiques face increasing pressure to distinctly differentiate themselves from competing retail stores offering fashion merchandise, since customers are becoming ever more demanding as fashion evolves and new trends reach South African retail stores. Accordingly, marketers have to ensure customer satisfaction, build store loyalty, and stimulate repurchase intentions in the fashion retail industry in order to survive and prosper. For marketers to attract and retain customers, they have to adjust
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Hung, ChihChia, and 洪志嘉. "Theme-park Tourist Satisfaction Influences Customer Loyalty and Repurchase Intention-A Case Study of Yamay Resort." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76482353187442236803.

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碩士<br>亞洲大學<br>休閒與遊憩管理學系碩士班<br>96<br>The success of California Disneyland catches the entrepreneurs’ attention, hence to pick appropriate regions, investing developmental facilities, and addressing the selling points- joint venture with overseas industries and technological cooperation, and look forward to integrating local history, culture and the way of creation into the first Disneyland in Taiwan. Theme park and enormous internal scenic spots developed in the latest years, the frequency of revisit intention is few, approximately once a year (Zhong, 2006). That causes the profit of theme park
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Liu, Fang-Lin, and 劉方菱. "Research on the lmpact of Experience Marketing, Place attachment and Customer Loyalty on Consumers'' Repurchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9enc5w.

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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>106<br>Research on the Influence of Experience Marketing, Customer Loyalty and Brand Loyalty on the Repurchase Intentions Along with the development of economy in Taiwan, the increasing of national economic level and the requirements on living quality up to that of developed countries, customers, rather than product-oriented purchase, require for emotional needs on products and efficiency. Such additional emotional factors of customers on product brands and origins will lead to pay a premium when buying or repurchase. Therefore, this research will discuss the in
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TAI, YUH-WEN, and 戴育文. "The influence of high school students' Customer Satisfaction on Loyalty, Word-of-Mouth and Repurchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/g9n6hk.

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碩士<br>聖約翰科技大學<br>企業管理系碩士班<br>107<br>the Technology Acceptance Model (TAM) proposed by Davis (1989) explained the behavior of high school students using e-commerce platform, considered the changes of science and technology, the popularity of the network, the new "Rapid Delivery of Merchandise", " Convenient Return of Merchandise ", "Product Diversity", "Platform Product Authenticity", "Platform roduct evaluation mechanism" and " Discount Feedback "Six explanatory variables that affect the use of attitudes to enhance the ability to interpret models." and high school students as the research obj
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Books on the topic "Customer Loyalty and Repurchase Intention"

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Salman, Shahrukh. Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. the Mediating Role of Customer Satisfaction. Anchor Academic Publishing. ein Imprint der Diplomica Verlag GmbH, 2017.

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Curtis, Tamilla. Customer satisfaction, loyalty, and repurchase: Meta-analytical review, and theoretical and empirical evidence of loyalty and repurchase differences. Proquest, Umi Dissertation Publishing, 2011.

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Book chapters on the topic "Customer Loyalty and Repurchase Intention"

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Lee, Jaehoon. "The Effectiveness of Service Recovery on Repurchase Intention: Moderating Effect of Customer Loyalty and Negative Emotion." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_90.

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Hsu, Hsih-Ying. "Study of Factors Influencing Online Auction Customer Loyalty, Repurchase Intention, and Postitive Word of Mouth: A Case Study of Students from Universities in Taipei, Taiwan." In Advances in Information Technology. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-10392-6_19.

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Ningtyas, Dika Ayu Kusuma, and Dediek Tri Kurniawan. "The Influence of Perceived Usefulness, Perceived Ease of Use, and Electronic Word of Mouth on Customer Loyalty Through Repurchase Intention in the TikTok Shop Feature." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2024. http://dx.doi.org/10.2991/978-2-38476-261-3_20.

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Sofyan, Sasya Laurisya, and Aflit Nuryulia Praswati. "Perceived Value is Proven to Affect Repurchase Intention Mediated by Customer Engagement and Customer Satisfaction." In Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-204-0_55.

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Agag, Gomaa, and Ibrahim Elbeltagi. "E-retailing Ethics in Egypt and Its Effect on Customer Repurchase Intention." In IFIP Advances in Information and Communication Technology. Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-44208-1_1.

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Hendar, Ken Sudarti, and Happy Rhemananda. "Online Customers Satisfaction on Repurchase Intention: Role of Mobile Shopping Perceived Customer." In Complex, Intelligent and Software Intensive Systems. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50454-0_45.

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Ratnawati, Alifah, Erma Sri Hastuti, and Noor Kholis. "Increasing Repurchase Intention Through Personal Selling Capability, Customer Engagement, and Brand Trust." In Complex, Intelligent and Software Intensive Systems. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-08812-4_29.

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Tandon, Abhishek, Himanshu Sharma, and Anu Gupta Aggarwal. "Examining the Relationship Between Customer-Oriented Success Factors, Customer Satisfaction, and Repurchase Intention for Mobile Commerce." In Strategic System Assurance and Business Analytics. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3647-2_17.

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Pollack, Birgit Leisen. "Typology of Moderators of the Customer Satisfaction—Repurchase Intention Relationship: Escape Assistants and Capture Assistants." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_2.

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Wahono, A., and Indrawati. "The effect of customer experience on repurchase intention with purchase transactions as a moderating variable on Blanja.com." In Acceleration of Digital Innovation & Technology towards Society 5.0. Routledge, 2022. http://dx.doi.org/10.1201/9781003222927-28.

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Conference papers on the topic "Customer Loyalty and Repurchase Intention"

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Kharisma, Fresha, Ika Diyah Candra Arifah, Achmad Kautsar, and Renny Sari Dewi. "Digital Marketing, Brand Awareness and Customer Relationship Management on Repurchase Intention in E-Commerce Marketplace." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875931.

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Celine, Karen Wilbert, Arif Zulkarnain, and Dendy Rosman. "Assessing the Impact of Hotel Website Quality E-Service on Customer E-Satisfaction, E-Trust, and Online Repurchase Intention in Jakarta." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875800.

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Shalehah, Anita, Ivana Lidia Oktavia Trisno, Massoud Moslehpour, and Pei-Kuan Lin Cor. "The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention in Indonesia." In 2019 16th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2019. http://dx.doi.org/10.1109/icsssm.2019.8887676.

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LI, Yuping. "The Effects of Fairness on Online Customer Repurchase Intention." In Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icemse-19.2019.147.

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Gani, Zoohan, and Win Maung. "Mobile Application for Customer Satisfaction (CS), Repurchase Intention (RPI)." In International Conferences on Information System and Technology. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009907301640171.

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Aquinia, Ajeng, Euis Soliha, Lie Liana, and Djoko Wahyudi. "The Role of Perceived Quality and Brand Loyalty Influencing Repurchase Intention." In The 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.210311.076.

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Suryadi, Dedy. "Predicting Repurchase Intention Using Textual Features of Online Customer Reviews." In 2020 International Conference on Data Analytics for Business and Industry: Way Towards a Sustainable Economy (ICDABI). IEEE, 2020. http://dx.doi.org/10.1109/icdabi51230.2020.9325646.

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Homsud, Saowakhon, and Singha Chaveesuk. "An integrated model of customer repurchase intention in B2C e-commerce." In 2014 6th International Conference on Information Technology and Electrical Engineering (ICITEE). IEEE, 2014. http://dx.doi.org/10.1109/iciteed.2014.7006992.

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Zhang, Guozheng, and Xi Wang. "Research on the Relationship between E-Customer Value and Repurchase Intention." In 2009 Second International Conference on Intelligent Computation Technology and Automation. IEEE, 2009. http://dx.doi.org/10.1109/icicta.2009.816.

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Chiu, Yu-Wen, Tsung-Mei Chao, and Ya-Yen Chou. "The relationships among service quality, customer satisfaction, and repurchase intention in SMS." In 2010 International Symposium on Computer, Communication, Control and Automation (3CA 2010). IEEE, 2010. http://dx.doi.org/10.1109/3ca.2010.5533781.

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Reports on the topic "Customer Loyalty and Repurchase Intention"

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Kang, Ju-Young M. Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-503.

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