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Dissertations / Theses on the topic 'Customer Loyalty and Repurchase Intention'

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Published: 5 June 2025
Last updated: 2 August 2025

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1

Tittle, Derek. "Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent." Ohio University Honors Tutorial College / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619092597429207.

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Alotaibi, Mishal M. "Evaluation of 'AIRQUAL' scale for measuring airlines service quality and its effect on customer satisfaction and loyalty." Thesis, Cranfield University, 2015. http://dspace.lib.cranfield.ac.uk/handle/1826/9651.

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Globalisation and stiff competition have changed the landscape of doing business. Decrease in customer loyalty and increase in customer expectations have challenged businesses to come up with unique methods of enhancing their quality of service. The same is true for airlines industry too. As a result, many airlines have transformed their marketing strategies, especially with regard to service quality, in order to compete efficiently in the global market. The marketing literature has introduced models of service quality, e.g.: SERVQUAL and AIRQUAL to help organisations measure and enhance custo
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Curtis, Tamilla. "Customer Satisfaction, Loyalty, and Repurchase: Meta-Analytical Review, and Theoretical and Empirical Evidence of Loyalty and Repurchase Differences." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/23.

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Despite the large volume of research in the area of loyalty-repurchase-satisfaction, the findings on the relationship between these variables are conflicting. It seems that links between loyalty, repurchase, and satisfaction are not fully understood yet. The study provided the theoretical background on loyalty, repurchase, satisfaction, and their interrelationships. The Theory of Planned Behavior and the Expectation Confirmation Theory were discussed. The loyalty-repurchase differentiation with five contributing factors was addressed. From the literature review nine hypotheses were proposed. T
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Amaya, Bautista Alexandra Patricia, and Condor Melanie Cristina Monggó. "Brand image, perceived value, brand trust and customer satisfaction on repurchase intention at Supermarkets." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655607.

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La categoría de supermercados en Perú resulta importante para el consumidor peruano, pues es un canal de compra vigente pese a la pandemia generada por Covid-19. Por ello, el objetivo de esta investigación es estudiar las posibles relaciones y efectos de las variables brand image, brand trust, perceived value y customer satisfaction en relación a repurchase intention en la categoría mencionada. Asimismo, este estudio se lleva a cabo debido a que se desea evaluar a las variables en conjunto y en un contexto peruano, ya que se considera que será un aporte significativo para mejorar el víncu
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"Exploration of repurchase intention after joining a loyalty program." 2005. http://library.cuhk.edu.hk/record=b5892647.

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Cheng Yuet Yee.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2005.<br>Includes bibliographical references (leaves 41-44).<br>Abstracts in English and Chinese.<br>ABSTRACT (ENGLISH) --- p.i<br>ABSTRACT (CHINESE) --- p.ii<br>ACKNOWLEDGEMENT --- p.iii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF TABLES --- p.v<br>INTRODUCTION --- p.1<br>LITERATURE REVIEW --- p.3<br>Definition of Loyalty Programs --- p.3<br>Background of Loyalty Program Research --- p.3<br>Structural Elements of Loyalty Programs --- p.5<br>Extension of Consumer-Focused Loyalty Program Research --- p.13<br>THEORETIC
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Yang, Penny, and 楊蕙中. "Customer Satisfaction, Customer Loyalty and Customer Repurchase Intention Analysis– A Case Study in The Taichung Area Delivery Services." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/54378683833397788469.

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碩士<br>僑光科技大學<br>國際貿易運籌研究所<br>100<br>On the mode of the delivery services market today, has become consumer-oriented model, how to satisfy customer needs, customers have the willingness to buy, very important issue for the industry. This study is to explore the domestic delivery industry in customer loyalty, customer satisfaction, and then buy a willingness among the mutual relations and influence. 　　 This study used a questionnaire survey, respondents Taichung, Taiwan more than 18 years of age adults delivery services customer, valid questionnaires of 450, using quantitative research methods
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Van, Niekerk Bianca. "The influence of boutique store atmosphere on customer satisfaction, store loyalty and repurchase intention / Bianca van Niekerk." Thesis, 2015. http://hdl.handle.net/10394/15702.

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The global fashion retail industry has been characterised by fierce competition for numerous years. Boutiques face increasing pressure to distinctly differentiate themselves from competing retail stores offering fashion merchandise, since customers are becoming ever more demanding as fashion evolves and new trends reach South African retail stores. Accordingly, marketers have to ensure customer satisfaction, build store loyalty, and stimulate repurchase intentions in the fashion retail industry in order to survive and prosper. For marketers to attract and retain customers, they have to adjust
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Hung, ChihChia, and 洪志嘉. "Theme-park Tourist Satisfaction Influences Customer Loyalty and Repurchase Intention－A Case Study of Yamay Resort." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76482353187442236803.

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碩士<br>亞洲大學<br>休閒與遊憩管理學系碩士班<br>96<br>The success of California Disneyland catches the entrepreneurs’ attention, hence to pick appropriate regions, investing developmental facilities, and addressing the selling points- joint venture with overseas industries and technological cooperation, and look forward to integrating local history, culture and the way of creation into the first Disneyland in Taiwan. Theme park and enormous internal scenic spots developed in the latest years, the frequency of revisit intention is few, approximately once a year (Zhong, 2006). That causes the profit of theme park
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Liu, Fang-Lin, and 劉方菱. "Research on the lmpact of Experience Marketing, Place attachment and Customer Loyalty on Consumers'' Repurchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9enc5w.

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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>106<br>Research on the Influence of Experience Marketing, Customer Loyalty and Brand Loyalty on the Repurchase Intentions Along with the development of economy in Taiwan, the increasing of national economic level and the requirements on living quality up to that of developed countries, customers, rather than product-oriented purchase, require for emotional needs on products and efficiency. Such additional emotional factors of customers on product brands and origins will lead to pay a premium when buying or repurchase. Therefore, this research will discuss the in
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TAI, YUH-WEN, and 戴育文. "The influence of high school students' Customer Satisfaction on Loyalty, Word-of-Mouth and Repurchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/g9n6hk.

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碩士<br>聖約翰科技大學<br>企業管理系碩士班<br>107<br>the Technology Acceptance Model (TAM) proposed by Davis (1989) explained the behavior of high school students using e-commerce platform, considered the changes of science and technology, the popularity of the network, the new "Rapid Delivery of Merchandise", " Convenient Return of Merchandise ", "Product Diversity", "Platform Product Authenticity", "Platform roduct evaluation mechanism" and " Discount Feedback "Six explanatory variables that affect the use of attitudes to enhance the ability to interpret models." and high school students as the research obj
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Shao-Pei, Chen, and 陳紹佩. "The Effects of Brand Image, Products Quality, Customer Satisfaction, Customer Loyalty and Repurchase Intention -An Empirical Study of Electrical Appliances." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ue3rp6.

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碩士<br>東吳大學<br>企業管理學系<br>102<br>Ever since Taiwan joins WTO, the import tariff has been lowered to the level which allows household appliances from a variety of countries entering into Taiwanese local market, which hence becomes saturated with more and more well-known brands and severe competition. As a result, the rate of Customer Attrition Rate (CAR) climbs, creating direct impact to local manufacturers, hence forcing them to apply strategies so to keep their market share as status quo. By establishing customer’s satisfaction and loyalty to the brands, local manufacturers thus address the iss
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Feng, Pan-Ming, and 馮盤銘. "Customer Satisfaction, Service Quality, and Customer Loyalty to the Impact of Repurchase Intention: A Case of Visually Impaired Physical Massage." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ktz298.

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HUI, HUANG HUSI, and 黃秀慧. "A Study of Customer Satisfaction, Brand loyalty and Repurchase Intention of Customers within Multi-Level Marking-Wyn-Life company, U.S.A." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/jn8beb.

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碩士<br>國立高雄師範大學<br>成人教育研究所-組織發展與領導班<br>101<br>A Study of Customer Satisfaction, Brand loyalty and Repurchase Intention of Customers within Multi-Level Marking-Wyn-Life company, U.S.A. Abstract The purpose of this study was to investigate and examine the current status and relationship between customer (member) satisfaction, brand loyalty and repurchase intention processed by customers (member) to the products of Wen-Lai Company U.S.A., conducted several of methods and use its results to analyzed the discrepancy between different background samples in above-mentioned subject. According to t
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Chou, Pei-Chi, and 周佩琦. "The Relationship of Service Quality, Brand Image, Customer Loyalty and Repurchase Intention: An Example of Customers in Taipei’s Bank Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/83620356578847372128.

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碩士<br>真理大學<br>管理科學研究所<br>97<br>The main purpose of this study is to explore the relationships among service quality, brand image, customer loyalty and repurchase intention. This study selected the bank clients from the Wealth Management Department in Taipei, Taiwan; data was collected from bank clients who purchased financial products from 15 finance Holding companies in Taipei, Taiwan. Personal Administered Questionnaires was adopted as survey sampling method. A total of 470 questionnaires were distributed and 428 effective questionnaires were collected, the effective return rate was 91.06%.
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LIN, PO-YEN, and 林柏彥. "The Relationship Study of Brand Loyalty , Customer Satisfaction and Repurchase Intention－in the case TK3C Apple shop." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/u2ab3p.

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碩士<br>崇右技術學院<br>經營管理研究所<br>105<br>Title：The Relationship Study of Brand Loyalty , Customer Satisfaction and Repurchase Intention－in the case TK3C Apple shop. Pages:147 School:Chungyu Institute of Technology Department:Graduate Institute of business Administration Time:December 2016 Student:Po-Yen Lin Advisor: Yuan-Du Hsiao These study focus on the Loyalty, Customer satisfaction and repurchase intention. For the Apple shop in the Taipei area, the study aimed at various Apple products, customers of different consumption types,to do guestionnaire survey. The customers are random sampling me
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Ng, Ching Yee. "Antecedents of consumers' brand loyalty for high technology products." Thesis, 2015. http://hdl.handle.net/1959.13/1310556.

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Professional Doctorate - Doctor of Business Administration (DBA)<br>This study explores the impact of antecedents of brand loyalty in the Hong Kong high-technology product market. Building strong brand loyalty in todays’ competitive marketplace has been a core and challenging objective for many high-technology companies. Herein, a novel relationship between brand loyalty for high-technology products and its antecedents is advanced. Data was collected using an online survey and a sample of 200 Hong Kong smartphone users aged 18 years old or above. Findings confirm that customer satisfaction med
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Yen, Shun-De, and 顏舜德. "A Study on Relationships Among Service Quality, Interaction, Customer Relationship Management, Trust, Customer Satisfaction, Customer Loyalty, and Repurchase Intention - A Case of Online Purchase." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/gw2jrj.

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碩士<br>樹德科技大學<br>資訊管理系碩士班<br>105<br>Being in the era of massive communication network device, Taiwanese people’s habit of using internet has been blended into our everyday lives. E-commerce platform development in Taiwan is in a huge progress, thus there are more customers willing to purchase through internet, and this becomes a pattern that a majority of consumer follows. This research explores traditionally-operated store, which mainly sells healthy, natural, organic food and products, starting to adopt E-commerce system to manage their business in order to expand the customer base. Through
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Hung, Wei-Liang, and 洪惟亮. "A key Effect Factors Research of Customer Loyalty & Its Intention of Repurchase—As an Example for Hypermarket." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/64444613442304278875.

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碩士<br>國立勤益科技大學<br>企業管理系<br>95<br>Retailer such as Carrefour in Taiwan attracts many similar enterprises to compete with each other in sharing this market by stressing the price and quality of products and services of hypermarkets. The service quality, store image, and complaints’ perceptions have become to be important causes to promote customer satisfaction to increase trusts each other in order to attract many higher loyal customers. This study discusses and analyzes the subject that the service quality, store image, and complaints’ perceptions may significantly promote customer satisfaction
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LiIN, FANG-YU, and 林芳宇. "The Study of Service Quality, Customer Loyalty and Repurchase Intention -A Case in Karen Teppanyaki Nangang Global Store." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/63v8g5.

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碩士<br>崇右影藝科技大學<br>經營管理系<br>106<br>In Taiwan, it has always been famous for its delicious food. In recent years, many well-known chain restaurants have been found in the food courts of the shopping mall and department stores in Taiwan and other countries. Under such intense competition market, customer have many diversified choose for their food. So, it will be an important issue for the restaurant to effective satisfied customer demands and attract customer to visit again. This research object was mainly base on the customer questionnaire of the Karen Teppanyaki Nangang Global Store. This ques
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Lin, Hsin-Wei, and 林信瑋. "The Influence of Customer Satisfaction and Brand Loyalty on Repurchase Intention: Take Heavy-duty Commercial Vehicles for Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2t39qv.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>106<br>Taiwan officially joined the World Trade Organization (WTO) on November 13, 2001. It has experienced industrial outflows, credit crunches, high raw material prices, high oil prices, and global financial tsunami storms. Because of the reasons, heavy-duty commercial vehicle market has faced the recession and competition pressure. The situation is even worse when Taiwan implemented the fifth phase of environmental pollution discharge standards to diesel vehicles on January 1, 2012, followed by the implementation of the sixth phase of the environmental pollution
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Chiu-JungWu and 吳秋蓉. "The Relationship of Service Quality,Customer Loyalty and Repurchase Intention A Case Study of An Elementary After-School Class." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/c927pn.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>104<br>SUMMARY (1) Scope and Objectives: The research aims to find the relationships between service quality, customer loyalty and repurchase intention among elementary after-school class. (2) Methods: Researcher conducts data analysis by SPSS. (3) Results: 1. Service quality is significantly related to customer loyalty. 2. Customer loyalty is significantly related to repurchase intention. 3. Service quality is significantly related to repurchase intention.. 4. As a moderator, customer loyalty is significantly related to the relationships between service q
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Chou, Hung-yi, and 周鴻毅. "THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY, AND PRICE FAIRNESS ON CUSTOMER SATISFACTION, CUSTOMER LOYALTY, AND REPURCHASE INTENTION–S BRAND RADIO AS AN EXAMPLE." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/fmjp28.

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碩士<br>大同大學<br>工程管理碩士在職專班<br>104<br>The consumer electronics products are unceasing innovation in this era, moreover, the industry is facing intense competition. How to upgrade the product quality, service quality, and let the customer perceive price fairness to enhance the customer satisfaction, consumer loyalty, and repurchase intention become an important issue. Radio product also evolve with the advancement of technology, and according to product price and positioning for built-in different functions. Even the current most popular smart phones still cannot replace the radio function complet
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Lai, Yi-Yu, and 賴儀聿. "A Study of the Effects of Repurchase Intention for Taiwan Branding Pork – An Application of Value Perception, Customer Satisfaction, Customer Loyalty, and Brand Preference." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/92771543220800374669.

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碩士<br>國立中興大學<br>行銷學系所<br>98<br>This research focused mainly on the exploration of consumers’ repurchase intention about Taiwan branding pork with respect to the effect between the value perception, customer satisfaction, customer loyalty, brand preference and repurchase intention. The study subjects must be someone who have purchased one of the 28 Taiwan branding pork before. The questionnaires were sent through the Internet, and 318 of them were valid for further analysis. Study methods include descriptive statistics, analysis of reliability and validity and SEM analysis. Following are the r
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kuo, su-wen, and 郭素紋. "The influence of customer satisfaction and loyalty on repurchase intention - A case study based on domestic home delivery service industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/30167135517624275178.

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碩士<br>樹德科技大學<br>經營管理研究所<br>94<br>Due to the fast advancement of technology, life steps of many people have geared up. How to satisfy customers’ service requirements and increase their repurchase intention is a very import issue for home delivery service industry. Based on the assumption that customers’ satisfaction and loyalty may affect their repurchase intention, we focus on the relationships between customers’ satisfaction, loyalty and repurchase intention for the domestic home delivery service industry in this study. Quantitative methods have been adopted for data collection and analysis.
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Lin, Su-Lan, and 林素蘭. "A Study of The Influence on Repurchase Intention of Customer Satisfaction and Brand Loyalty — In The Case of AutomobileSelling Business." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/y3wj78.

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碩士<br>中原大學<br>企業管理研究所<br>93<br>Abstract Compares with other regions, the automobile market in Taiwan have the features of smaller market size, variable brands, serious price cutting, and diversified sales promotion activities. The competition and pressure come from the import tariff reduction after joining WTO. In such situations, to keep both satisfactions of customer’s diversified need and competitive advantages is really important to auto industrial managers. Today is the service business rapid developing era. The automobile industry is not just selling a car, the after-sales service is als
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Trisno, Ivana Lidia Oktavia, and Ivana Lidia Oktavia Trisno. "The Effect of Korean Beauty Product Characteristics on Customer Repurchase Intention in Indonesia and the Mediating Effect of Brand Loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/u9he95.

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碩士<br>亞洲大學<br>經營管理學系<br>106<br>ABSTRACT Purpose – The purpose of this study is to explore factors influencing Indonesian consumers to repurchase Korean beauty products and the mediating effect of brand loyalty Design/methodology/approach – This study uses a quantitative approach to test the hypotheses. A sample of 411 respondents was collected by online questionnaires in Indonesia. This study uses causal research design to determine cause-and-effect relationship between constructs. Further, SEM and bootstraping method are carried out to test the hypotheses and the mediating effect.. Finding
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LU, YI-DE, and 呂易锝. "The Study of the Relationships among Brand Image, Experiential Marketing, Customer Loyalty and Repurchase Intention--Apple's iPhone as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2gbp4x.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>106<br>With the popularization of smart phones, the mobile phone market has gradually shifted from the hands of the seller to the buyer’s hands, becoming a customer-oriented buyer’s market. In this study, the user of the iPhone, a well-known brand of Apple Computer, was the subject of the study. It was discussed the relationship among brand image, experiential marketing, customer loyalty and repurchase intention. 　　This study was mainly for sample users who used the iPhone, to explore the relationships among Brand Image, Experiential Marketing, Customer Loyalty
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Chen, Chen-Chieh, and 陳貞潔. "The Relationship between Customer Equity,Loyalty Intention and Repurchase:A Study of Departmant Store." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/79821305729531882496.

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碩士<br>國立臺北商業技術學院<br>商學研究所<br>98<br>Our research aim to find the relationship between the customer equity, loyalty intention and repurchase intention. Prior study doesn't consider the importnace of loyal equity. To make further step, our research adopt loyalty intention as a factor to confirm the mediate effect to customer eequity and predict customer repurchase intention. Our research use questionnaire investigation and had total 306 full samples. After our statistics analysis and make age, gender as control variable, we found that customer equity have positive effect to loyalty intention, loy
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Sá, Margarida Neto e. "Evaluating quality of experience in food grocery retail and its impact on satisfaction, loyalty and repurchase intention." Master's thesis, 2020. http://hdl.handle.net/10071/21447.

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As food retailing customers become more demanding, and the number of service companies increases, the challenge to remain competitive grows. Nowadays, a successful retailer must provide the customer with a memorable shopping experience, embracing the concept of Customer Experience into their service core. Given these circumstances, the present thesis proposes to evaluate the Customer Experience from the customers' perspective for Food Retailers in Portugal, specifically Continente and Lidl. For this purpose, the instrument EXQ presented by Maklan and Klaus (2011), and adjusted later on b
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Chen, Hsiao-Feng, and 陳曉鳳. "Exploring the Relationships among Brand Image, Customer Loyalty, Perceived Value, and Customer Repurchase Intentions on the Enameled Cast-iron Pot." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hy8e5m.

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碩士<br>臺北市立大學<br>人文藝術學院國民小學教師在職進修公民與社會教學碩士學位班<br>105<br>The purpose of this study is to explore the relationships among brand image, customer loyalty, perceived value, and customer repurchase intentions, in order to observing the consumption phenomenon of cast-iron pots. According to the research framework summarized from the related literature and empirical research, brand image, customer loyalty and perceived value are the factors that affect customer repurchase intentions. In this study, a questionnaire survey was carried out on the members of different associations of cast-iron pots on Face
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CHUNG, CHAO-WEN, and 鍾兆文. "The Study of the Relationaship among Customer Satisfaction,Loyalty and Repurchase Intention in the Case of A Gym in Hsinying County." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/sk9k9n.

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碩士<br>南臺科技大學<br>高階主管企管碩士班<br>104<br>The purpose of this study was to explore the relationship between the Customer Satisfaction, Loyalty and Repurchase Intention for a Gym in Hsinying County. Question was adopted in this study, and operated with convenience sampling. Participants of this study were the Gym in Hsinying County members. There are a total of 80 questionnaires were released, and returned of 71 valid questionnaires, and the effective response rate is 88%. According to survey data, the questionnaires are tested descriptive statistical analysis method, regression analysis, one-way ANO
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CHAEMCHAMRAT, SUNISA, and 林素麗. "The Effects of Negative Word of Mouth, Store Image, Customer Satisfaction and Customer Loyalty on Repurchase Intention - A Case Study of Taiwan and Thailand's Convenience Stores." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/z896rc.

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碩士<br>正修科技大學<br>經營管理研究所<br>105<br>Due to the fastest-growing economies in the world, convenience stores have become the major shopping channel for consumers needing a quick and easy product or service. This leads to an improvement in the quality of people's lives. However, it's highly competitive environment coupled with the difficulty in controlling the spread of negative word-of-mouth (which can affect consumer buying behavior) raises important questions on how to improve the quality of service (to capture the heart of customer) and build customer loyalty (which increases repeat purchases).
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Pinheiro, Raquel Maria Freitas. "The influence of experiential marketing on tourist satisfaction, purchase, repurchase and loyalty: The case of Madeira Island." Master's thesis, 2021. http://hdl.handle.net/10071/24213.

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Experiential Marketing is a strategy focused on the creation of unique and memorable emotional experiences. This marketing approach enables co-creation and consumer/brand relationships. In destination tourism this strategy is still not well researched. Therefore, the aim of this dissertation is to understand the influence of experiential marketing on purchase intention, repurchase intention, customer satisfaction and customer loyalty, in the context of Madeira Island. To achieve this, the study proposed a conceptual framework applying experiential marketing through Schmitt’s (1999) strategic e
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THU, HOANG MINH, and 黃明秋. "A Study On The Interconnected Relationships Between And Among Customer Satisfaction, Brand Loyalty And Repurchase Intention: A Case Of Vinamilk Corporation Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/35507939795813483522.

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碩士<br>樹德科技大學<br>經營管理研究所<br>103<br>With the strictly competitive environment in the dairy product industry in Vietnam nowadays, maintaining the repurchase rate is extremely important, especially the domestic company such as Vina Milk Corporation Company. In this study, we explore that customer satisfaction and brand loyalty are the factors which have direct effects to repurchase intention of Vina Milk Corporation Company in Vietnam. We also explore that customer satisfaction has affected to brand loyalty. Through the study sample with the statistical tools by multiple analyses, the results show
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Duong, Nguyen Thi, and 阮氏楊. "An Empirical Study of Customers’ Loyalty and Repurchase Intention toward B2C E-commerce – The Case in Vietnam." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57479004724335043935.

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碩士<br>國立高雄應用科技大學<br>製造與管理外國學生碩士專班<br>103<br>B2C E-commerce is a rapidly expanding sector all over the world, and of course Vietnam is no exception. According to many e-business researchers all around the world, with a population of 80 million people, Vietnam is one of Asia’s sleeping giants in terms of e- service. However, e-commerce in Vietnam has not achieved its full potentials because of much prevention which prevents the development of B2C E-commerce in Vietnam. In this study, an investigation was implemented by surveying loyalty and repurchase intentions from customers’ perception. The d
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TSENG, MENG-WEI, and 曾孟偉. "The research on the relationship among service quality, brand image, perceived value, customer loyalty and repurchase intention - An examplo of a drug manufacturer." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/33294293330820333227.

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碩士<br>育達科技大學<br>行銷與流通管理所<br>105<br>Because the law, hospitals, doctors or drug manufactures could not to promote medicine to patients directly. Therefore most of drug manufactures promote their service and productions via salesperson that not only conquer global economy change but also market any old or brand new medicine easily. Drug manufactures would like to follow other industries success mode to solve environment problem and advance profit. This work considers brand image, service quality, perceived value and customer loyalty affect repurchase intention and then according to the work resu
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Lee, Yu-Fen, and 李玉芬. "The Relationships Among Store Image Of Regional-Based Department Store, Customer Loyalty And Customer Repurchase Intentions-An Empirical Study Of Pingtung Department Store." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/uqw3k2.

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碩士<br>國立屏東科技大學<br>科技管理研究所<br>103<br>Store image impression is an important critical factor of successful retail strategies which not only affect the buying behavior of consumers, and will further impact the customer loyalty. Besides it also is the critical factor of performance. This purpose of this study is to explore the relationship among the store image of regional-based department store, customer loyalty, customer repurchase intentions in Pingtung Pacific department store. The numbers of response are 433 from 500 questionnaires via convenient sampling method. The results of statistical an
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Chang, Chien-wei, and 張健威. "A Study of Relationships among Experiential Quality, Customer Satisfactions,Loyalty and Repurchase Intention of Cyber Café－Military Officers and Soldiers in Kinmen as Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/36064533013876488912.

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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>99<br>The researcher cares about the issue of military Officers and soldiers’ leisure activities in Kinmen. From researcher past experience, he knows that Cyber Café is the major leisure facilities to both military Officers and soldiers. And then researcher reviewed other literature, and believed that “experiential quality” and “satisfaction” are very important variables to customer&apos;&apos;s choice of Cyber Café. Therefore, the main point of this research is to understand Cyber Café customer&apos;&apos;s “experiential quality”, “satisfaction”, “loyalty”, and “
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Chen, Kuan-Yu, and 陳冠宇. "Investigation the Relationships Between Customer on Product Satisfaction, After Purchase Services Satisfaction, Brand Loyalty and High Involvement Products Repurchase Intentions." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/69337445338818579844.

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碩士<br>清雲科技大學<br>企業管理系暨經營管理研究所<br>97<br>Increasing customer awareness has resulted in changes in consumer habits. Consumption purpose is no longer the primary reason for a customer’s purchase. Customers are paying attention to the overall customer experience. According to previous research, product satisfaction and after purchase service satisfaction will affect the customer’s repurchase intentions. However, brand loyalty and after purchase service satisfaction influences the customer, especially in relation to high involvement products. This study investigates customers’ primary priority in th
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Hsu, Ya-Hui, and 許雅惠. "An exploration of the relationships between non-price promotion with customer value, loyalty, satisfaction and repurchase intention -An example of cosmetics in department stores in Kaohsiung." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80809587863123359775.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>97<br>Recently, the inflation of international raw material results in the inflation and the market downcast in Taiwan. Consumers’ purchasing intention and ability decreased. But in the large retailing industry, the department stores are raising slightly. Accompanied by the Kaohsiung Rapid Transit System increased the commercial possibilities of department stores. Especially in the cosmetics, the competition is very drastically. The customers of cosmetics are in the same market, the product can substitute for others. This effects of the cosmetics are harder to o
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Lee, Chih-Wen, and 李誌文. "A Study on Relationships among Service Quality, Customer Satisfaction, Trust, Relationship Commitment, Loyalty and Repurchase Intentions of Clicks-and-Mortar Pet Store." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/53753125898585026331.

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碩士<br>國立臺灣海洋大學<br>航運管理學系<br>103<br>Through integration of Taiwan pet products industry related literature and found that the integration of the actual situation ebb and flow of goods between the pet, to understand pet product of Taiwan market. Observe the impact from customer satisfaction, loyalty, and willingness to re-purchase the factors why? Finally, this study different from the past arguments office, as the future direction of the reference related industries, business owners should proceed towards any trend. This study aimed to explore the vast pet product consumer group for the study,
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WEI-CHIH, CHANG, and 張惟智. "An Exploration with the Approach of Technology Acceptance Model into the Impact of Customer Satisfaction with Electronic Commerce Platform on Loyalty, Word-of-Mouth and Repurchase Intention of Generation Z." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/56992572230585692734.

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碩士<br>聖約翰科技大學<br>企業管理系碩士班<br>105<br>Davis (1989) proposed the technology acceptance model (TAM) to explain the consumer behavior toward technology products. The enthusiastic response of the follow-up researchers and their empirical research substantially explain this phenomenon. The rapid change of consumer behavior in recent years has made the access to online shopping more important. E-commerce platform is the main online shopping access. Therefore, to understand consumer shopping behavior on e-commerce platform is the key to success for every business. In light of the features of e-commerce
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Chen, Chin-Hsuan, and 陳勁亘. "Understanding Customer Repurchase Intention - a Social Exchange Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/73653324599543916252.

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碩士<br>國立高雄第一科技大學<br>資訊管理系企業電子化碩士班<br>101<br>In this case much competitors, how to retain customers has been become necessary to study each vendor issues of the online market entry barriers are relatively lowly compared with entity. Many manufacturers in order to increase consumer spending and returned to the website wishes can make different advertising and recommend ways to increase consumer demand itself, but some manufacturers are large and cumbersome to constantly send information to consumers, which resulted in many consumers have the information overload problem. Past and online shopping
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Yeh, Teng-Chi, and 葉滕騏. "Cheap Copy cell phone customer of Repurchase intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/62432412675423050798.

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Li, Tung-ying, and 李東穎. "The Effort of Service Recovery on Customer Repurchase Intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/36711984368345694368.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理研究所<br>99<br>Because of the particularity of service, it is hard to avoid the service failure. Furthermore, service failure is related to consumer’s switching behavior. Therefore, service recovery is the primary concern for service provider. This study investigated the impact of high (low) service recovery effort which companies paid in the process of recovering the service failure on customer’s evaluation of service recovery performance. Through literature review, this study concluded three major antecedents: perceived justice, satisfaction and gratitude, and sugges
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Hung, Chin-Tang, and 洪錦堂. "Factors that influence customer repurchase intention in the real." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75163829578556664726.

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碩士<br>國立勤益科技大學<br>流通管理系<br>99<br>The statistics from Directorate-General of Budget, Accounting and Statistics, Executive Yuan, indicates that service industry accounted for 73.2% of the country’s aggregate GDP in 2008, and that the ratio has been increasing year on year, showing service sector’s greater contribution to Taiwan’s economy. As Peter F. Drucker, the father of modern management, put it, “New economy is service economy, and service is the source of competitive advantage.”,”The purpose of business is to create and keep a customer.", servitized organizations characterize today’s societ
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HSU, YU-FENG, and 許玉芬. "A Study of the Relationships among Customer Empowerment, Customer Satisfaction, and Customer Repurchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h4an6n.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>107<br>The purpose of the study is to explore that customer empowerment affects customer repurchase intention through customer satisfaction. The study supposed that customer satisfaction was a mediation variable between customer empowerment and customer repurchase intention. This study was aimed at the customers of the New Taipei City and Keelung City hairdressing industry. There were 400 copies of questionnaires distributed and 329 valid questionnaires received, so the effective rate was 82.3％. Descriptive statistical analysis, reliability and validity analysis, co
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Wang, Hsiang-chih, and 王祥植. "Online Shop Impact of Customer Repurchase Intention--Motivation and Cost." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/72605598365927732482.

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碩士<br>國立高雄第一科技大學<br>資訊管理研究所<br>101<br>Recent research has key point of information technology in helping build stronger and more enduring customer relationships. Person product recommendation (PPRs) adapt to unique customers’ preferences and tastes are one IT-enabled strategy that has been widely adopted by online vendor to improve customers’ shopping experience. Although lot of online retailers have complete PPRs on their electronic storefronts to improve customer retention, prior evidence for the effects PPRs on retention is scattered, and limited anecdotal evidence is inconsistent. Data c
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Kao, Wan-Hui, and 高婉慧. "A Study of the Impact on Customer Loyalty and Intent to Repurchase of Customer Relationship Quality." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/68930495417321513450.

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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>97<br>Life insurance company and its agent has built good Relationship Quality with clients that produced satisfaction and confidence can cause loyalty. If the confidence and loyalty that clients to agent could go up to the clients'' loyalty to the life company, it certainly to create the advantage of win-win-win among the life company, the agent, and the clients. The research takes the A life insurance company as the objects of study, to research the key factor that affect the Relationship Quality between the clients and the life company and its agent, and to res
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Chiu, Chih-Chuan, and 邱稚娟. "A Study on Customer Repurchase Intention in Online Fast Fashion Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/mgyu59.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>102<br>The internet mechanisms in Taiwan is mature , Cheap clothing industry more choices virtual channel, because barriers to entry are easily. Virtual channel choose the real models take pictures online, but different than Virtual channel, most of physical channel use mannequin, so in this new generation many people choose the new shopping way, smart phone Conveniently Network , let every one Changes in way of shopping.Consideration of develop new customer the same old customer five or six multiple, so it’s become to interactive cooperation marketing category. Th
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