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Books on the topic 'Customer value'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Henn, Harald. Customer-Value-Implementierung. Deutscher Universitätsverlag, 1999. http://dx.doi.org/10.1007/978-3-663-08323-8.

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2

Zimmermann, Kai, and Frank Pensel. Deep Customer Value. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17972-4.

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3

Hofmann, Markus, and Markus Mertiens, eds. Customer-Lifetime-Value-Management. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-90218-4.

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4

Krämer, Andreas, Thomas Burgartz, and Christina Muzzu. Customer Value-centered Management. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-90497-4.

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5

Crego, Edwin T. Customer-centered reengineering: Remapping for total customer value. Irwin Professional Pub., 1995.

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6

Manning, Gerald L. Selling today: Creating customer value. 4th ed. Pearson Prentice Hall, 2007.

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7

Gust, Eva-Maria. Customer Value Management in Franchisesystemen. Deutscher Universitätsverlag, 2001. http://dx.doi.org/10.1007/978-3-663-08322-1.

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8

Doligalski, Tymoteusz. Internet-Based Customer Value Management. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-09855-5.

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9

Auge-Dickhut, Stefanie, Bernhard Koye, and Axel Liebetrau. Customer Value Generation in Banking. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19938-2.

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10

Chattopadhyay, Subrata, Sundeep Singh Sondhi, and Arunava Dalal. Sustainable Marketing and Customer Value. Routledge, 2022. http://dx.doi.org/10.4324/9781003173311.

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11

L, Reece Barry, and Ahearne Michael, eds. Selling today: Creating customer value. Pearson Prentice Hall, 2010.

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12

Manning, Gerald L. Selling today: Creating customer value. 3rd ed. Prentice Hall, 2004.

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13

Society of Management Accountants of Canada., ed. Customer and supplier value chain. CMA Canada, 1999.

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14

L, Reece Barry, ed. Selling today: Creating customer value. Pearson Prentice Hall, 2007.

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15

L, Reece Barry, and Ahearne Michael, eds. Selling today: Creating customer value. Pearson Education, 2012.

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16

L, Reece Barry, ed. Selling today: Creating customer value. 9th ed. Pearson/Prentice Hall, 2004.

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17

Stone, Merlin. Retail insurance customer management: Building a shorter value chain to deliver better customer value. Policy Publications, 1997.

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18

Cleland, Alan S. The market value process: Bridging customer and shareholder value. Jossey-Bass, 1996.

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19

Kilroy, Denis, and Marvin Schneider. Customer Value, Shareholder Wealth, Community Wellbeing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-54774-9.

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20

Cosmas, Cindy E. Audit customer satisfaction: Marketing added value. Institute of Internal Auditors, 1996.

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21

Michael, Gibbert, Golfetto Francesca, and Emerald, eds. Creating and Managing Superior Customer Value. Elsevier, 2008.

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22

Karl, Albrecht. Delivering customer value: It's everyone's job. Productivity Press, 1995.

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23

Albrecht, Karl. Delivering customer value: It's everyone's job. Productivity Press, 1995.

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24

Mödritscher, Gernot J. Customer value controlling: Hintergründe, Herausforderungen, Methode. Gabler, 2008.

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25

Reilly, Thomas P. Value-added customer service: The employee'sguide for creating satisfied customers. Contemporary Books, 1996.

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26

Woodruff, Robert B. Know your customer: New approaches to customer value and satisfaction. Blackwell Business, 1996.

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27

Rust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Marketing Science Institute, 2001.

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28

Lemon, Katherine N. (Katherine Newell), Zeithaml Valarie A, and Marketing Science Institute, eds. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Marketing Science Institute, 2001.

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29

Fisher, Gardial Sarah, ed. Know your customer: New approaches to understanding customer value and satisfaction. Blackwell Business, 1996.

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30

A, Zeithaml Valarie, and Lemon Katherine N, eds. Driving customer equity: How lifetime customer value is reshaping corporate strategy. Free Press, 2000.

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31

Unlocking customer value. Caspian, 2001.

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32

Weinstein, Art, and D. Hank Ellison. Superior Customer Value. CRC Press, 2012. http://dx.doi.org/10.1201/b11689.

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33

Customer Value Management. McGraw-Hill, 2010.

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34

Soman, Dilip, and Sara N-Marandi. Managing Customer Value. 2nd ed. WORLD SCIENTIFIC, 2022. http://dx.doi.org/10.1142/12382.

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35

Customer Value Controlling. Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9789-0.

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36

Naumann, Earl. Creating customer value. 2004.

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37

Weinstein, Art. Superior Customer Value. Taylor & Francis Group, 2018.

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38

Bejou, David, Timothy L. Keningham, and Lerzan Aksoy, eds. Customer Lifetime Value. Routledge, 2013. http://dx.doi.org/10.4324/9780203062661.

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39

Weinstein, Art. Superior Customer Value. Routledge, 2018. http://dx.doi.org/10.4324/9781351214346.

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40

Superior Customer Value. Taylor & Francis Group, 2018.

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41

Stahl. Customer Value Strategy. Cambridge University Press, 1999.

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42

Dehn, Matthias. Customer Lifetime Value. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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43

Yi, Youjae. Customer Value Creation Behavior. Taylor & Francis Group, 2016.

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44

Customer Value Creation Behavior. Taylor & Francis Group, 2014.

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45

Customer Value Creation Behavior. Taylor & Francis Group, 2014.

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46

Hofmann, Markus, and Markus Mertiens. Customer- Lifetime- Value- Management. Dr. Th. Gabler Verlag, 2003.

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47

Boss, Gerald, and Hartwin Maas. Customer Value-Based Model. GRIN Verlag GmbH, 2013.

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48

Customer Value Creation Behavior. Taylor & Francis Group, 2014.

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49

Customer Value Creation Behavior. Routledge, 2014.

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50

Customer Relationship Management - der Customer Lifetime Value. GRIN Verlag GmbH, 2011.

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