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Dissertations / Theses on the topic 'Customer value'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Madeira, Maria João da Costa. "Customer LifeTime Value." Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/27594.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho, António Fery Antunes e António Oliveira Antunes.<br>Este relatório tem por objetivo traduzir o passado em quatro meses de trabalho, o período do meu estágio curricular. O tema escolhido foi o Customer LifeTime Value (CLV), um assunto atual, que tem dado origem a inúmeros estudos conceptuais e empíricos. Com este projeto pretendo mostrar que a empresa onde realizei o meu estágio, Banco Comercial Português, S.A. está cada vez mais preocupada em inves
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Vallaud, Thierry. "Estimating potential customer value using customer data : using a classification technique to determine customer value /." Abstract and full text available, 2009. http://149.152.10.1/record=b3077978~S16.

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Thesis (M.S.) -- Central Connecticut State University, 2009.<br>Thesis advisor: Daniel Larose. "... in partial fulfillment of the requirements for the degree of Master of Science in Data Mining." Includes bibliographical references (leaves 37-39). Also available via the World Wide Web.
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Fang, Er. "Creating customer value through customer participation in B2B markets : a value creation and value sharing perspective /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3144415.

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Storubleva, Ekaterina, Gregor Milosch, and Christian Neumann. "Volvo Trucks' Customer Value Proposition." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9535.

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<p><strong>Title:</strong> Volvo Trucks' Customer Value Proposition</p><p><strong>Authors:</strong> Ekaterina Storubleva, Gregor Milosch, Christian Neumann</p><p><strong>Tutor:</strong> Erik Hunter</p><p><strong>Date:</strong> May 2009</p><p><strong>Keywords:</strong></p><p><strong></strong>Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing</p><p><strong>Purpose:</strong></p><p><strong></strong>The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to
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Zubari, Sinem. "Customer Value Of Mobile Services." Master's thesis, METU, 2010. http://etd.lib.metu.edu.tr/upload/12612716/index.pdf.

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Mobile devices are becoming widely common today. As the number of mobile devices continue to grow all around the world, its functionality is extending and mobile technologies are gaining more popularity in every aspect of our life. Today, wide range of mobile services is offered to people. The purpose of our study is examining the customer value of mobile services for individuals or citizens. A value model for mobile services has been proposed with five dimensions: Functional Value, Social Value, Emotional Value, Epistemic Value and Economic Value. The effect on each value dimension on Intenti
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Bailey, James Andrew. "Customer learning for value creation." Thesis, University of Nottingham, 2014. http://eprints.nottingham.ac.uk/27763/.

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In value creating contexts, customers often have to be clear about the roles they are required to perform (Kleinaltenkamp et al., 2012; Bitner et al., 1997), and may be required to develop their knowledge and skills in order to participate (Hibbert et al., 2012). This typically necessitates the ability to use and integrate resources in exchange encounters containing social and economic actors (Kleinaltenkamp et al., 2012; Hibbert et al., 2012; Arnould et al., 2006; Sheth and Uslay, 2007) to co-create value for each other (Vargo and Lusch, 2008; Payne et al., 2008). This research adds to the bu
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Mehraramolan, Amirreza. "Conceptualizing of value offerings from a customer perspective. Understanding the elements of value and their relationship with customer satisfaction." Thesis, University of Bradford, 2016. http://hdl.handle.net/10454/17171.

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The initial idea for this research is based on the gap that I found in my company performance and specifically in the process of value offering and the relationship with customers. The company has recently faced the challenges of a loss of market share and competitive advantage. The aim of this study is to provide a validated value offering constructs for the company. That is, knowing the customers’ needs, value and preferences better; identifying what kind of value the customers are looking for and improving the value offerings of the company in order to raise customers´ satisfaction.
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Martinsson, Kristina, and Gustav Olsson. "Customer value analysis of mass customization." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-780.

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Research show that customer patterns in the textile industry are changing and the degree of personalization of products is getting more important to meet personal needs and preferences. Mass customization is a strategy named to create higher customer value by customizing products through a close interaction during the design and production process, high production flexibility and efficient logistics. The lack of research on the implementation of mass customization strategies and an identified gap between customer expectations and perception (customer value) of these types of products, are the
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Mödritscher, Gernot J. "Customer value controlling Hintergründe, Herausforderungen, Methode /." Wiesbaden : Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9789-0.

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Jeschonnek, Stefan. "Modelling Customer Value A Quantitative Approach /." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03606142001/$FILE/03606142001.pdf.

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11

Bovik, Catarina. "Customer-perceived Value in Business Relationships." Doctoral thesis, Karlstads universitet, Institutionen för ekonomi, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-2538.

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The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. Concurrently, a development is recognized within the industrial business-to-business sector where goods and services are packaged into total service offerings – with an increasing prominence for services. This is the background of the study. The study itself was conducted in order to elucidate the concept of customer-perceived
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Mödritscher, Gernot J. "Customer value controlling Hintergründe, Herausforderungen, Methode." Wiesbaden Gabler, 2007. http://d-nb.info/989217272/04.

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Zhang, Tingting. "Customer Engagement of Value Co-creation." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460036602.

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Eriksson, Maria. "Creating customer value in commercial experiences." Licentiate thesis, Sundsvall : Mid Sweden University, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-10599.

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Coetzee, Pierre. "The relationship between value co-creation and customer perceived value." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59808.

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This research considered the relationship between Customer Perceived Value, ultimately a measurement of a firm's Value Proposition, and Value Co-creation, a recent development in Service Science that considers the joint creation of value between customers and firms rather than the traditional exchange value logic of marketing. The Value Proposition was broken down into elements of functional value (Price and Quality), Emotional Value and Social Value; while Value Co-creation was understood across the two dimensions of Value-in-use and Co-production. A descriptive research design using a quant
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Thiruvattal, Eappen. "Customer perceived value of general insurance from the perspective of organisational customers." Thesis, University of Kent, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.445797.

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Vu, Long, Nga Phan, and Ha Truong. "E-Customer values in Vietnamese apparel industry : A study from customers' perception." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15965.

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Key words:         Customer value, value-adding factors, e-commerce, apparel industry, Vietnamese market, customers’ perception.  Background:      Along with the development of many applications from Internet, Electronic Commerce (e-commerce) has changed the business scene in the global economy by emerging as a new, efficient channel of doing business. The apparel industry has also been approaching this way of doing business as an attempt to improve the effectiveness and efficiency of operations at various extents. In the Vietnamese market, Ninomaxx being well-known as leading fashion brand f
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Lutz, Alexandra, and Van Nguyen. "Important attributes influencing B2B customer value in the EMS market." Thesis, Karlstads universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7521.

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The thesis presents a study on important attributes which should be considered by the supplier in buying situations in the electronic manufacturing services (EMS) market. Hence, the importance level of attributes is investigated to see which attributes are more or less important when business-to-business (B2B) customers place an order. This can be interpreted as the relationship between the created value and the accompanying cost. For the success of this research work, both the qualitative and quantitative methods need to be applied. The importance of nine aspects is examined including: paymen
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Sandqvist, Isabelle, and Stina Skovshoved. "Customer Value Driven Service Innovation : Identifying service opportunities in the residential heating market based on customers´ value preferences." Thesis, Linköpings universitet, Projekt, innovationer och entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-138624.

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In today´s industry there is an ongoing trend, where many companies are shifting focus from only delivering products to also offering services to their customers. Services can bring advantages, such as higher margins, competitive advantage, stabilized cash flow and strengthened customer relationships. A company that traditionally has had a strong product focus, but where services now have attracted their attention is Bosch Thermoteknik AB, active as a manufacturer in the heat pump business. In the market, which has been more and more competitive and where customer requirements are extended, it
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Nisstany, Karwan, and Sasha Knezevic. "Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business." Thesis, Karlstads universitet, Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-48204.

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Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. Design/Methodology/Approach As the study aims to understand behavior and perceptions, the authors have used an inductive, qualitative method to gain the deepest possible customer insight. By using a case study, the authors have been able to further understand the given context. Using focus gr
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Löfgren, Martin. "Packaging and Customer Value : A Service Perspective." Licentiate thesis, Karlstad University, Division for Business and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-2456.

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<p>Already in the mid-seventies it was concluded that there are very few, if any, ‘pure’ goods or services. Nevertheless, over 20 years later, most publications on services focus on how service characteristics differ from goods. More recent research emphasizes that the present economy is, and will continue to be, service-dominated, but it also acknowledges that the offered good is an important part of the offer. It has also been suggested that the most important work in service research today applies both to the service sector and the goods sector. In this licentiate thesis an attempt is made
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Bruce, Helen Louise. "Customer perceived value : reconceptualisation, investigation and measurement." Thesis, Cranfield University, 2013. http://dspace.lib.cranfield.ac.uk/handle/1826/8586.

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The concept of customer perceived value occupies a prominent position within the strategic agenda of organisations, as firms seek to maximise the value perceived by their customers as arising from their consumption, and to equal or exceed that perceived in relation to competitor propositions. Customer value management is similarly central to the marketing discipline. However, the nature of customer value remains ambiguous and its measurement is typically flawed, due to the poor conceptual foundation upon which previous research endeavours are built. This investigation seeks to address the curr
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Zalesky, Alexander 1959. "Creating shareholder value through total customer solutions." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9213.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2000.<br>Also available online at the DSpace at MIT website.<br>Vita.<br>Includes bibliographical references.<br>This thesis examines how various chemical companies create shareholder value. Against the backdrop of the latest strategic thinking of Arnoldo C. Hax and Dean Wilde Il as discussed in the Deha Model, the author reviews the strategic position of each company and compares them to the shareholder value they create. This thesis concludes that adopting the Total Customer Solutions strategic posture create
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Chakrabarty, Anita. "Customer value and financial services distribution channels." Thesis, University of Nottingham, 2017. http://eprints.nottingham.ac.uk/35694/.

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This research effort seeks to investigate the co-creation of customer value in distribution channels of financial services as perceived by customers. In financial services, an in-depth investigation of customer value is necessary because of its recognised strategic imperative for competitive advantage (Woodruff, 1997). The Service Dominant Logic further demonstrates the importance of customer value as the basis of customers’ evaluations of products or service offerings (Vargo and Lusch, 2004). Customer value assessments are typically based on core services. However, core services are rapidly c
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Reinaker, Andrew Dennis. "INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/465702.

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Business Administration/Marketing<br>Ph.D.<br>Understanding why organizational stakeholders choose to communicate company-relevant information to others in their network is an area of ongoing interest to both academics and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics and situational
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Graf, Albert. "Customer orientation in service industries : consequences for customer value, leadership and HRM /." [S.l. : s.n.], 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015616019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Rihova, I. "Customer-to-customer co-creation of value in the context of festivals." Thesis, Bournemouth University, 2013. http://eprints.bournemouth.ac.uk/21072/.

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The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active role of customers in the co-creation of value. But further theoretical insights are needed into the process of value co-creation. Specifically, customer-to-customer (C2C) value co-creation that takes place as customers come together to socialise, interact with each other and to be co-present in socially dense service settings, requires further c
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Gustafsson, Marcus, and David Elg. "Creating customer value : A case study at Stilexo." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1162.

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<p>The competition between organizations has become tougher due to the globalization of the market place. This case study has been conducted at Stilexo, which are situated in Skillingaryd. Stilexo is an aluminum die caster and is a part of the Alteams group. Within the Swedish market approximately half of the casted products used are imported and this is a trend that seems to be increasing. In order to stay competitive next to the foreign suppliers the Swedish manufactures needs to differentiate, the question is how? In order to find the answer to the question Thomke and Hippel (2002) argues t
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Basmanji, Jacqueline Sarah, and Molina Angelica Rodriguez. "Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26316.

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Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. The data was collected with a questionnaire survey that was distributed using a face-to-face and online method. Findings – The findings of the research revealed significant support for customer perceived value, satisfaction, trust and commitment to influence customer loyalty. The research also confirms th
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Nähring, Pascal. "Value-based pricing : The perception of value." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13197.

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During recent years corporations have been focusing on revenues rather than profits. This led to decreased margins and unstable financial performances. To increase profits, new pricing strategies have emerged. One promising pricing strategy that focuses on increasing profits is value-based pricing, which constitutes the monetising of customer perceived value. The purpose of this paper is to identify what factors influence customer perceived value in the global high-tech service industry. With this knowledge corporations can draw precise evaluations of customer perceived value and hence utilise
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Åslund, Anna. "Taking a system view on customer value creation." Doctoral thesis, Mittuniversitetet, Avdelningen för kvalitetsteknik, maskinteknik och matematik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-27573.

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In Quality Management and Total Quality Management (TQM) customer focus and customer value creation is of importance and in organisations it is of high priority. Quality Management has had an internal focus when it comes to customer value creation but in the 21st century there is a need for an outward orientation and to go beyond the organisational borders. Also an increasing interest in social, societal and environmental issues can be seen, for instance by customers, organisations, quality awards and within the quality area. An area that considers these issues is the societal entrepreneurial
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Chang, Sheng-Yen, and 張聖彥. "Customer-oriented Value Innovation Practice Model develop by Meet Customer Value Proposition." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/07071678908853580253.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>99<br>Under the current industry and economic conditions, strong intensive development and application of new technologies which are leading to the result –shorten the product life cycles. Those companies succeed in the past, can no longer sit back and enjoy the success in a comfortable environment. Result from the intensive market competition, enterprise nowadays is not just providing products or services, but need to make it better and cheaper than competitors: “they must add on new features, better performance and lower prices on offering all the time.” Enterprise
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"Modeling customer lifetime value." 2000. http://library.cuhk.edu.hk/record=b5890153.

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Ho Yiu-chung.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2000.<br>Includes bibliographical references (leaves 100-104).<br>Abstracts in English and Chinese.<br>Chapter Chapter One --- Introduction --- p.1-6<br>Chapter Chapter Two --- Literature Review --- p.7-27<br>Chapter Chapter Three --- Conceptual Models --- p.28-66<br>Chapter Chapter Four --- Empirical Study --- p.67-85<br>Chapter Chapter Five --- Discussions and Conclusion --- p.86-99<br>Bibliography --- p.100 -104
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Yu, Shih-yi, and 尤詩怡. "A Study of Customer Value on Customer Reacquisition." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/01663911112715555641.

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碩士<br>國立高雄第一科技大學<br>企業管理研究所<br>98<br>The purpose of this paper is to discuss the perspective of customer value to regain the loss of customers for the extent of its impact, according to the result propose strategies. Therefore, the former service provider give new customer value for the lost customers , and the lost customers are willing to buy again. This study is investigated the catering industry in Taiwan, mainly in order to measure customer value. And customer value would be divided into five faces, functional values, social values, emotional values, epistemic values and conditional val
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Lin, Jzu-Hsuan, and 林姿璇. "Customer active probability and customer lifetime value analysis." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/97186967332503784005.

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碩士<br>國立交通大學<br>管理科學系所<br>95<br>The major objective of this research is to assist marketing managers in identifying and learning from their “right customers” that helps managers to serve high-value customers, and create successful marketing programs targeted at the prospected customers. Through data mining of individual transaction information, and Pareto/NBD model proposed by Schmittlein et al. (1987) and customer lifetime value model proposed by Fader et al. (2005) are applied to understand customer active probability and customer lifetime value. Then apply simple one-way ANOVA to construct
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Huang, Hsien-Feng, and 黃先鋒. "On Co-creation Value Model of Customer Value andBusiness Value." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/48nvm4.

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博士<br>長榮大學<br>經營管理研究所<br>97<br>This thesis structures value creation model from the view of a corporate toward two dimensions of customer value and business value,and explores the affections of different feature factors including core ability owned by a corporate, information technology ability, and close degree of upstream and downstream vendors etc. to this value creation model. This study takes technology industries including semiconductor industry, information industry, photonic industry, communication industry, consumer electronic industry, and precise equipment industry located in scienc
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Pan, Mei-Lien, and 潘美戀. "The Customer Lifetime Value Model Research for Dormant Credit CardThe Customer Lifetime Value Model Research for Dormant Credit CardThe Customer Lifetime Value Model Research for Dormant Credit CardThe Customer Lifetime Value Model Research." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/43123241723186352860.

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碩士<br>真理大學<br>管理科學研究所<br>98<br>Since 1990, Taiwan's credit card volume and the cumulative amount of annual spending years rapid growth prompted, The Bank had to address the credit card business will bring the Bank's business revenue and profit benefits around. Credit card feature for the differentiation of products, easy to duplicate products and business model, business competition, low threshold of entry, the current more difficult to provide differentiated innovation to win in a high degree of price competition with each other, but to control the future cost and expense. Because of the curr
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Abreu, Jorge Eduardo Carvalho. "Customer lifetime value in insurance." Master's thesis, 2019. http://hdl.handle.net/10362/62423.

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Internship Report presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics<br>Throughout the years, companies from several business sectors have strived to strengthen their client portfolio by acquiring and retaining the most profitable. For this to happen, current and potential clients must be clearly classified based on their past and future interactions with a company throughout the lifetime of their relationship. This report presents how the previous scenario was implemented using Customer Lifetime Value (CLV) in one of the biggest bancass
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Alexandre, Ana Margarida Gomes. "Customer lifetime value na banca." Master's thesis, 2009. http://hdl.handle.net/10071/1970.

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Ao longo do tempo, as instituições financeiras, muito em particular os bancos, têm cada vez mais apostado na implementação, na gestão de processos e em métricas que possibilitem a gestão do relacionamento com os clientes, e o próprio conhecimento inteligente sobre o valor dos mesmos. Uma das possíveis métricas a utilizar é o Customer Lifetime Value (CLTV), que tem vindo a ganhar cada vez maior importância. Este projecto consistiu no desenvolvimento, e implementação, do modelo de CLTV probabilístico num banco, evidenciando algumas das limitações das métricas “tradicionais” utilizadas para o cá
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Ko-Jung, Tseng, and 曾科融. "Customer Value in Eslite Bookstore." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/04870034085709214607.

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碩士<br>國立臺灣藝術大學<br>工藝設計學系<br>99<br>To understand customer value is the keypoint in the completely competive market, so that the research is really important. This research not only finds out the customer value of Eslite, but also compares the result of customer value to the marketing manager’ssuggestion. Finally, to find out in consumer’s mind what the value of “sense of design” is, and what kind of elements generates “design”. By “ Means-End Chain” and “Zaltman Metaphor Elicitation Technique”, to find out the links of “ Attributes- Consequences- Values” of Eslite. 　　For consumers, there are 4
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HUANG, CHIEN-LIANG, and 黃建良. "Customer segmentation and strategy development based on customer value." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/13419199870298051233.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>95<br>Customer Relationship Management(CRM) has become a leading business strategy in Highly competitive business environment.So we need to understand what is the customer requirement？What is the customer value？The core parts of CRM activities are understanding customer’s profitability and retain profitable customers. In this paper, we proposed and designed a LTV model, which the three architecture composed of the customer past profitability, profit potentials of customers, and customer defection.The result indicated that customer who have the current value of a
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Chiang, Neng You, and 江能右. "Customer Relationship Management- Enterprises Improve Customer Value by IT." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/31403372519745643453.

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碩士<br>國立臺北大學<br>企業管理學系<br>89<br>Today, enterprise advantages come from the innovation of products and services are short, and building long-term relationships with customers becomes only way that help enterprise obtain success in their industries. The research combines theories and practical applications, and focuses on constructing an integrated CRM (Customer Relationship Management) system. Then through this system, we can analyze how information technologies influence management processes and customer value. At the very beginning, the research discussed about the CRM related th
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Tzeng, Jiun-Chi, and 曾俊奇. "Innovativeness, customer engagement, and customer value co-creation behaviors." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qz4m44.

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碩士<br>國立臺中科技大學<br>財務金融研究所碩士班<br>107<br>Customer value co-creation behaviors play a critical role in determining customer satisfaction. However, few hospitality studies have examined how innovativeness affects customer value co-creation behaviors. This study examined the effect of innovativeness on customer value co-creation behaviors to clarify the mediating role of customer engagement. Survey data from 496 customers demonstrated that innovativeness is positively related to customer engagement and customer value co-creation behaviors. Customer engagement is positively associated with customer
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NGUYEN, THI PHUONG-ANH, and 阮氏芳英. "The Influence of Customer Orientation on Customer Value, Relationship Quality and Customer Loyalty." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k7r7bp.

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碩士<br>國立臺北科技大學<br>技術及職業教育研究所<br>105<br>Education is considered to play an important role in social, popularing education is always a special mission. The development of a country usually begins from education. Nowadays, customer orientation becomes more and more popular not also in government school but also in private school. Besides, education organization is relised to be a business model, gives away many beautiful values to thousands and thousands students. Schools give educational values to students, and students are the customers of school. Based on students of satisfaction and trusts, s
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Liu, Wei-Liang, and 劉韋良. "Relationship of Content Marketing Among Customer Satisfaction, Customer Perceived Value and Customer Loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x7sttg.

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碩士<br>國立中興大學<br>企業管理學系所<br>106<br>The purpose of this study is to explore the impact of content marketing on customer perceived value, customer satisfaction, and customer loyalty. According to previous literature, customer satisfaction increases will cause customer loyalty increase and customer perceived value increase will cause customer loyalty increase. Hence, This paper specifically discusses whether companies through content marketing can increase customer satisfaction and customer perceived value through content marketing, and then increase customer loyalty to make the company earn more
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Lien, Wei-Chien, and 連惟謙. "Applying Data Analytical Technique to Customer Lose and Customer Value." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/bg6x8t.

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碩士<br>中原大學<br>資訊管理研究所<br>92<br>The competition element in nowadays industry has transferred from promoting inner core competition to satisfy customers’ needs. Only providing intimate service can seize the hearts of customers. Customer management is very important to an enterprise.According to Ravi Kalakota and Marcia Robinson（1999）, CRM must be implemented in three stages in order to manage customer cycle properly: gain new customers, strengthen the profitability of the exiting customers and maintain the lifelong value of the existing customers. Generally speaking, most enterprises focus more
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Anıtsal, İsmet. "Technology-based self-service from customer productivity toward customer value /." 2005. http://etd.utk.edu/2005/AnitsalIsmet.pdf.

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Thesis (Ph. D.) -- University of Tennessee, Knoxville, 2005.<br>Title from title page screen (viewed on Jun. 24, 2005). Thesis advisor: David W. Schumann. Document formatted into pages (xix, 602 p. : ill.). Vita. Includes bibliographical references (p. 373-402).
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Huang, Chih-Min, and 黃志敏. "Customer Value Analysis in Security Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/31719980765914853515.

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碩士<br>國立臺北大學<br>企業管理學系碩士在職專班<br>102<br>In recent years, economic events such as European debt crisis, the United States fiscal cliff, petrol and electricity prices rising and the taxation on capital gains on securities in Taiwan disrupted the stock market and caused the turbulence. The persistency of capital flight and the lack of momentum on trading volume in stock market made it even worse. How to create higher customer value and build customer loyalty becomes a critical issue for security dealers. Even with the limitation upon the enterprise resources, this study not only intends to define
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Liao, Pin-Pin, and 廖萍萍. "Customer Relation Value on Medical Industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/05589652347663501317.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>94<br>Abstract The ways of building comparative advantage in competitive medical market is not only to launch high-tech products in accordance to meet patients’ demand and promote service quality the other marketing strategy is excavating hidden additional value. Medical industry has been implemented relationship marketing for many years. Relationship marketing is the strategy of long-term dynamic relational exchange in concerning of retaining exist customers, attracting new customers, in the meanwhile, it values relation quality of interaction, is customer-orie
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陳福堂. "Affecting Functions on Customer Lifetime Value." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/48493140389663838783.

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