Journal articles on the topic 'Digital communication tools'
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1
Granata, Giuseppe. "Digital Communication Tools: E-Wom in the Tourism & Hospitality Industry." International Journal of Advances in Management and Economics 9, no. 3 (April 30, 2020): 57–61. http://dx.doi.org/10.31270/ijame/v09/i03/2020/7.
Abstract:
The tourism industry has been greatly influenced by the development of information and communication technologies (ICT), as in the case of word-of-mouth digital communication or e-WOM, that allows users to express opinions about their experience as tourists online. Hotels are the providers of tourist services that are most interested in this communication tool, using which they can obtain feedback and information useful for improving management and economic results. To date, academic literature on this topic has been focused on consumers, and the research contribution related to management is limited. This research contributes to the study of e-WOM as a digital communication tool for hotels in the Italian context. A descriptive analysis of this phenomenon was carried out using a survey conducted among hotel managers and marketing managers. This survey revealed different points of view on different user profiles and hotels involved. Keywords: Digital communication, E-WOM, Hotel industry, Relationship marketing, Word-of-mouth.
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Tomaselli, Gianpaolo, Monia Melia, Lalit Garg, Vipul Gupta, Peter Xuereb, and Sandra Buttigieg. "Digital and Traditional Tools for Communicating Corporate Social Responsibility." International Journal of Business Data Communications and Networking 12, no. 2 (July 2016): 1–15. http://dx.doi.org/10.4018/ijbdcn.2016070101.
Abstract:
This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today's businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.
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Oliver, Debra Parker. "Digital Tools to Enhance Caregiver-Centered Communication." Innovation in Aging 4, Supplement_1 (December 1, 2020): 571. http://dx.doi.org/10.1093/geroni/igaa057.1893.
Abstract:
Abstract While it is recognized that caregiver engagement can improve processes and outcomes of care in gerontology, there are barriers to caregiver centered communication, including limited resources for health systems to devote services specifically to families, geographic distance and lack of time. Digital tools such as social media platforms and video-conferencing introduce opportunities for remote and often asynchronous communication. In this presentation, we discuss findings from two randomized clinical trials that explored digital tools to empower family caregivers. In the first we examined ways to use video-conferencing to enable family caregivers to become virtual team members during hospice interdisciplinary teams, and in the second trial we examine the use of secret Facebook groups to meet informational and emotional needs of family caregivers during episodes of care that are often linked to increased social isolation and loneliness. We discuss challenges and opportunities in designing digital tools to facilitate caregiver engagement and empowerment.
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Stupina, Alena, Tat'yana Berg, and Larisa Korpacheva. "Digital Tools for Managing Innovative Infrastructure." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2020, no. 3 (October 16, 2020): 408–16. http://dx.doi.org/10.21603/2500-3372-2020-5-3-408-416.
Abstract:
The digital transformation of the economy and the conceptual changes in developing new consumer value predetermined new types of interaction between participants in innovation activities. These changes affected the elements of innovative infrastructure, which ensures effective production of open innovations. The increasing communication of innovation process participants remains a problem of innovative infrastructure performance, which requires new forms and configurations based on digital platform solutions. Modern information and communication technologies and their implementation in the innovative infrastructure will reduce investment costs for creation and maintenance of physical objects and decrease the time spent on searching, exchanging, and processing information of innovation process participants. The article considers the innovative infrastructure as an interaction system of subsystems based on digital platforms. The system provides downloadable information and innovative solutions. The paper focuses on the information subsystem of innovative infrastructure, its components, digital platforms, and services. The authors define distributed and integrated technologies for managing innovative infrastructure that provide communications in a single ecosystem of heterogeneous information network services of innovation process participants. The authors introduce effective mathematical tools of modified GERT networks for modeling computational data processing in heterogeneous environments of digital services of innovative infrastructure.
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Kuzminova, Yu V. "USING DIGITAL TOOLS FOR IMPROVING MARKETING COMMUNICATION STRATEGY PERFORMANCE." Herald of the Belgorod University of Cooperation, Economics and Law 3, no. 70 (2018): 264–72. http://dx.doi.org/10.21295/2223-5639-2018-3-264-272.
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Karjaluoto, Heikki, Nora Mustonen, and Pauliina Ulkuniemi. "The role of digital channels in industrial marketing communications." Journal of Business & Industrial Marketing 30, no. 6 (July 6, 2015): 703–10. http://dx.doi.org/10.1108/jbim-04-2013-0092.
Abstract:
Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans three research insights. First, although DMC is one of the most important industrial marketing communication tools, firms have not yet used it to its full potential. Second, firms use DMC to enhance customer relationship communications, support sales and create awareness. Third, firms have not used social media tools as a part of DMC as widely as traditional digital tools. Research limitations/implications – Although the findings mirror those in DMC literature in general and industrial marketing communications in particular, they put more emphasis on the role of DMC in customer relationship communications and sales support. Practical implications – DMC provides an opportunity to deliver various marketing objectives, such as creating brand awareness, increasing and supporting sales and improving communication with existing customers. Different DMC tools are required for each of these objectives. Originality/value – This study is among the first ones examining the rapidly changing communications landscape and the spread of digital channels in industrial marketing communication.
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Soedarsono, Dewi K., Bahtiar Mohamad, Adamu Abbas Adamu, and Kennia Aline Pradita. "Managing Digital Marketing Communication of Coffee Shop Using Instagram." International Journal of Interactive Mobile Technologies (iJIM) 14, no. 05 (April 7, 2020): 108. http://dx.doi.org/10.3991/ijim.v14i05.13351.
Abstract:
This paper focuses on managing the digital marketing communication of coffee shop using the Instagram. The Instagram application offer a great advantages such as quick and cheap marketing communication tools, particularly in promoting the product, disseminating advertisement and brand awareness. Previous study highlighted that managing marketing communication via Instagram is a strategic tools to inform, persuade and remind consumers about what they offer. However, there is limited number of empirical studies on Instagram as a marketing communication tools on how efficiencies of Instagram application in managing digital marketing communication strategies to the customers. Therefore, this paper will enlighten the issues related to the application of Instagram as a marketing tool in the coffee shop business. The content analysis and semi-structured interview has been employed to gain in-depth knowledge from the owner, marketing staffs and marketing consultant who have experiences in managing the digital marketing communication strategy. The findings of the study revealed that Instagram application has become an effective marketing communication tools to disseminate the promotional message to the customers in quick way dan cost efficient as compare to the traditional media.
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Sisko Maarit Lipiäinen, Heini, Heikki Ensio Karjaluoto, and Marjo Nevalainen. "Digital channels in the internal communication of a multinational corporation." Corporate Communications: An International Journal 19, no. 3 (July 29, 2014): 275–86. http://dx.doi.org/10.1108/ccij-07-2012-0050.
Abstract:
Purpose – The purpose of this paper is to examine how digital communication tools are used for internal communication (IC) in multinational corporations (MNCs). Specifically, the study illustrates the role of digital channels in IC, the benefits they bring and the difficulties involved in using them. Design/methodology/approach – This research features a single-case study focusing on a listed Finnish multinational industrial corporation with a long history. Data for the study come from semi-structured theme interviews and a workshop in which the results were discussed. Findings – Digital IC tools are able to facilitate IC in MNCs, although some challenges may arise in relation to planning their utilization. Related to the role of digital channels in IC, these findings highlight the importance of face-to-face channels in everyday IC and the role of digital channels as more formal communication channels. Research limitations/implications – This paper focuses on a single organization. Additional research would be required to attain generalizable results. Practical implications – The effective use of new digital communication tools requires common guidelines across all areas of an MNC. Despite the great potential of new tools, the importance of face-to-face communication should not be ignored. Originality/value – Most of the research on IC in MNCs was conducted before the digital communications era. Recent advances in information technology have created new challenges and opportunities for IC.
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González-Gómez, Antonia-Alejandra, and Karla Jiménez-Comrie. "Interactive digital TV and its learning tools." Comunicar 13, no. 26 (March 1, 2006): 93–101. http://dx.doi.org/10.3916/c26-2006-15.
Abstract:
Interactive Digital TV (IDTV) is a reality in the midst of the Information Society, is expected to allow the development of new interactive systems that may be useful in daily life as well as in other scopes such as education, politics and economics. The implications that IDTV requires to mature settles new challenges for both public and private authorities, and, demands also, new standards for other aspects such as technolgy applications, television industry, legal frames, social envioroments and education fields. This paper presents the basis of IDTV and also looks beyond to explore what are the outlines that can be used to provide an efficient broadcast and interactivity. La televisión digital interactiva es una realidad de la llamada «sociedad de la información» que funciona a partir de la difusión de la televisión directa, de las redes por cable y de la televisión digital terrestre, junto con la mejora de la calidad en la recepción y visualización de las señales televisivas, de los sistemas digitales de interacción y de la recepción portátil y móvil de la señal de televisión. En ese sentido, en el futuro se espera que las computadoras unidas con las emisiones televisivas digitales, permitan el desarrollo de sistemas interactivos que se puedan aplicar tanto en la vida cotidiana como en la educación formal y no formal. Las implicaciones que la televisión digital interactiva conlleva, provocan una reconversión en la tarea de los medios de comunicación y plantean nuevos retos en los poderes públicos y privados. En el campo educativo, la televisión digital interactiva representa oportunidades de interacción viva con el usuario, sin embargo en el momento actual, las investigaciones en este campo son escasas.
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Іванова, Зоя Олегівна, and Володимир Олегович Іванов. "ОСОБЛИВОСТІ МАРКЕТИНГОВОЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ ЦИФРОВИХ ІНСТРУМЕНТІВ ТА ТЕХНОЛОГІЙ." Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, no. 5 (April 3, 2020): 32–39. http://dx.doi.org/10.30857/2413-0117.2019.5.3.
Abstract:
The authors seek to explore the importance of implementing marketing communications in modern business settings. The article offers insights into specific features of marketing communications and their essential role in company activities, being a critical factor that impacts on company competitiveness, creating its positive image among consumers, disseminating information about company products and services, etc. The research provides interpretations of the classic concepts of "communication", "marketing communication", "digital communication" along with presenting modern digital technologies of marketing communications. Based on the analysis of scientific literature, the major benefits of digital communications have been revealed, in particular: their interactivity, personalization and measurability. Also, a comparative overview of traditional and digital marketing communications is provided. Resting upon the works of N. Illiashenko, O. Savchenko, M. Stelnzer, J. Wubben, D. Khalilov, the authors suggest the basic tools of digital communications as well as providing the main advantages and disadvantages in their application. Particular emphasis is placed on the benefits of modern digital technologies of marketing communications (3D technologies; augmented reality (AR); virtual reality (VR); QR code). To achieve the most effective results from the implementation of digital tools and technology for sales promotion, it is critical to design a clear and specific marketing communication program that will contribute to developing a detailed marketing plan and build a company strategy for the future.
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Vasiliev, Denis. "THE USE OF DIGITAL COMMUNICATIONS TOOLS BY LATVIAN ENVIRONMENTAL NGOS." ENVIRONMENT. TECHNOLOGIES. RESOURCES. Proceedings of the International Scientific and Practical Conference 1 (June 16, 2021): 250–54. http://dx.doi.org/10.17770/etr2021vol1.6515.
Abstract:
Successful nature conservation requires engagement of diverse groups of stakeholders. Attracting attention of general public and engagement of local communities that underpin sustainable development are between the most important aspects of effective communications by environmental non-governmental organizations (ENGOs). In the modern world digital tools provide unprecedented opportunities for broadening reach of ENGO communications. In Latvia, many organizations including ENGOs use digital tools as a part of their communications mix. However, it is important to understand to what extent the power of digital strategies is utilised by these organisations. For this purpose, analysis of Latvian ENGO digital strategies was undertaken. The analysis involved evaluation of digital usage by top Latvian ENGOs in comparison to application of online communications tools by similar organizations in Western Europe and in the USA. It was found that while Latvian ENGOs actively use digital communications tools, in comparison with western organizations a range of approaches that make online strategies effective is still underutilised. This may generally reduce reach of the communications and their public appeal. Ultimately, underuse of opportunities provided by digital communication tools may weaken effectiveness of nature conservation at a regional scale. Thus, it is suggested to enhance digital communications taking an example from Western ENGOS by introducing more educational and engaging content in a variety of formats, ranging from audio to video materials. Detailed recommendations based on findings of present review are provided.
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Folaron, Debbie. "Digital World Communication аnd Translation." Slovo.ru: Baltic accent 10, no. 3 (2019): 9–27. http://dx.doi.org/10.5922/2225-5346-2019-3-1.
Abstract:
The introduction of digital computers, information and communication technologies (ICTs), and the Internet/Web has broadened the scope of communication globally in ways unprecedented in human history. The “digital world” implies more than the technical and instrumental aspects and usage of technology; it equally involves our tangible human social engagement and interface with the tools and technologies themselves. The relevance of digital studies to translation studies, and vice versa, is substantial. Both fields intrinsically deal with language, information, and communication and are inextricably linked to technology. After a brief introduction, the article highlights first the essential informational and communicational foundation of technology development that intertwined with histories of translation technology. The convergence of these multiple histories has led to today’s 24/7 digital infrastructure. It then considers the social and cultural facets of the digital world, presenting research areas in digital studies that can be explored in relation to translation studies. While the existing analytical and critical approaches to researching translation can arguably be extended and transposed to include elements of the contemporary digital context, there are also compelling and legitimate reasons for contextualizing translation within the broader, global communication universe, positioning it wholly within the digital sphere.
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Żebrok, Przemysław. "Contemporary means of communication in educational institutions." Kultura-Społeczeństwo-Edukacja 15, no. 1 (June 15, 2019): 207–15. http://dx.doi.org/10.14746/kse.2019.15.13.
Abstract:
The subject of the paper deals with the issues of communication in educational institutions. Effective exchange of information plays a key role in achieving the desired results in every organization. This depends largely on the tools, language and the way the content is delivered. In the modern world communication is increasingly carried out by means of digital communication. Examples include e-registers, organizational sheets, electronic mail and websites, which have become the main tools for communicating information in educational institutions.
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Eldh, Ann Catrine, Annette Sverker, Preben Bendtsen, and Evalill Nilsson. "Health Care Professionals’ Experience of a Digital Tool for Patient Exchange, Anamnesis, and Triage in Primary Care: Qualitative Study." JMIR Human Factors 7, no. 4 (December 14, 2020): e21698. http://dx.doi.org/10.2196/21698.
Abstract:
Background Despite a growing body of knowledge about eHealth innovations, there is still limited understanding of the implementation of such tools in everyday primary care. Objective The objective of our study was to describe health care staff’s experience with a digital communication system intended for patient-staff encounters via a digital route in primary care. Methods In this qualitative study we conducted 21 individual interviews with staff at 5 primary care centers in Sweden that had used a digital communication system for 6 months. The interviews were guided by narrative queries, transcribed verbatim, and subjected to content analysis. Results While the digital communication system was easy to grasp, it was nevertheless complex to use, affecting both staffing and routines for communicating with patients, and documenting contacts. Templates strengthened equivalent procedures for patients but dictated a certain level of health and digital literacy for accuracy. Although patients expected a chat to be synchronous, asynchronous communication was extended over time. The system for digital communication benefited assessments and enabled more efficient use of resources, such as staff. On the other hand, telephone contact was faster and better for certain purposes, especially when the patient’s voice itself provided data. However, many primary care patients, particularly younger ones, expected digital routes for contact. To match preferences for communicating to a place and time that suited patients was significant; staff were willing to accept some nuisance from a suboptimal service—at least for a while—if it procured patient satisfaction. A team effort, including engaged managers, scaffolded the implementation process, whereas being subjected to a trial without likely success erected barriers. Conclusions A digital communication system introduced in regular primary care involved complexity beyond merely learning how to manage the tool. Rather, it affected routines and required that both the team and the context were addressed. Further knowledge is needed about what factors facilitate implementation, and how. This study suggested including ethical perspectives on eHealth tools, providing an important but novel aspect of implementation.
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Ganis, Matthew R., and Małgorzata Waszkiewicz. "Digital Communication Tools as a Success Factor of Interdisciplinary Projects." Problemy Zarzadzania 4/2018, no. 77 (January 9, 2019): 85–96. http://dx.doi.org/10.7172/1644-9584.77.5.
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Agudo-Prado, Susana, Ángeles Pascual-Sevillana, and Javier Fombona. "Uses of Digital Tools among the Elderly." Comunicar 20, no. 39 (October 1, 2012): 193–201. http://dx.doi.org/10.3916/c39-2012-03-10.
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A «multiage» society needs the design and creation of new areas of learning and communication to manage the digital demands of the elderly. In this article, the relation of the elderly to information and communication technologies (ICT) is approached and two objectives are considered: to discover the technological resources they use and to objectively describe the types of usage that senior citizens make of ICT. To that end, a survey technique is used, with the results validated by means of discussion groups. The study participants consisted of 215 elderly people, all ICT users, and 7 discussion groups of 5 people each. The results indicate that the resources most widely used by the elderly are computers and the Internet, and the type of usage is grouped into 4 categories: education, information, communication and entertainment. There were no significant differences in gender or age although differences were found in the availability of these resources for private use based on the level of education. Una sociedad «multiedades» supone diseñar y crear nuevos espacios de aprendizaje y comunicación, capaces de gestionar la demanda existente por parte de las personas mayores. En este artículo, se aborda la relación de las personas mayores con las tecnologías de la información y la comunicación (TIC) y para ello se plantean dos objetivos: el primero va dirigido a conocer los recursos tecnológicos que utilizan y el segundo, a describir objetivamente los tipos de uso que estas personas hacen de las TIC. Para ello, se utiliza la técnica de encuesta, cuyos resultados son contrastados mediante grupos de discusión. En el estudio participaron 215 personas mayores usuarias de las TIC y siete grupos de discusión de cinco personas cada uno. Los resultados encontrados indican que los recursos que más utilizan los mayores son, los ordenadores e Internet y el uso que hacen de los mismos se ha agrupado en cuatro grandes categorías: formación, información, comunicación y entretenimiento, no encontrándose diferencias significativas en función del género o de la edad y sí se encontraron diferencias en cuanto a la disponibilidad de dichos recursos para uso particular en función del nivel de estudios.
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Kuzminska, Olena. "INFORMATION SUPPORT TOOLS FOR THE LIFE CYCLE OF SCIENTIFIC RESEARCH: DIGITALIZATION OF SCHOLARLY COMMUNICATION AND RECOMMENDATIONS TO MASTERS." OPEN EDUCATIONAL E-ENVIRONMENT OF MODERN UNIVERSITY, no. 10 (2021): 103–15. http://dx.doi.org/10.28925/2414-0325.2021.1010.
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Education and science digitalization belongs to the priority areas of information society development. However, we can observe that while Ukraine enters the European educational and scientific space, Ukrainian scientists cannot yet efficiently compete in the international labor market. One of the reasons behind this is that Ukrainian scientists and researchers are not fully integrated into the world system of digital scholarly communication. To help researchers use digital tools supporting scholarly communication, many companies carry out various educational events to support open science and initiate international research and projects. Under modern conditions the digitalization of scientific communication went to the front-burner due to the COVID-19 pandemic. At the same time, the forced transition to digital scholarly communications through the COVID-19 pandemic can help integrate young scientists, including masters of higher education, into the international scientific space. This article provides an analysis of tools to support scholarly communication developed within the «101 innovation of scholarly communication» project. The international survey demonstrates the tools that scientists prefer to use at each stage of the research. This paper characterizes the advantages of particular tools on different stages of the masters’ research process induced by the current tendency for scholarly communication digitalization and the limitations for masters’ research. During the work, we outlined the scope for future research and found it necessary to conduct an additional survey for the scholarly community.
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Huijser, Henk. "Review: Small Tech: The Culture of Digital Tools." Media International Australia 133, no. 1 (November 2009): 159–60. http://dx.doi.org/10.1177/1329878x0913300128.
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Es, Karin van, Mirko Tobias Schäfer, and Maranke Wieringa. "Tool Criticism and the Computational Turn. A “Methodological Moment” in Media and Communication Studies." Medien & Kommunikationswissenschaft 69, no. 1 (2021): 46–64. http://dx.doi.org/10.5771/1615-634x-2021-1-46.
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As ever more data becomes available to work with, the use of digital tools within the humanities and social sciences is becoming increasingly common. These digital tools are often imported from other institutional contexts and were originally developed for other purposes. They may harbour concepts and techniques that stand in tension with traditions in the humanities and social sciences. Moreover, there are many easy-to-use tools for the collection, processing and analysis of data that require no knowledge of their limitations. Problematically, these tools are often assigned such values as reliability and transparency when in fact they are active mediators caught up in the epistemic process. In this paper, we highlight the need for a critical, reflexive attitude toward the tools we use in digital methods. It is a plea for what we call “tool criticism” and an attempt to think through what this mode of criticism would entail in practice for the academic field. The need for tool criticism is contextualised in view of the emerging ideological and methodological critique toward digital methods. Touching on the so-called science wars we explore knowledge as a construction and consider the importance of accounting for knowledge claims. These considerations open up an assessment of the accountability measures that are being discussed and developed in our field by individuals and institutions alike. In conclusion, we underscore the urgency of this endeavour and its vital role for media and communication scholars.
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Semenist, I. V., and R. К. Makhachashvili. "DIGITAL COMMUNICATION AND INFORMATION COMMUNICATION TOOLS FOR FINAL QUALIFICATION ASSESSMENT IN ORIENTAL LANGUAGES PROGRAMS." Scientific notes of Taurida National V.I. Vernadsky University, series Philology. Social Communications 4, no. 4 (2020): 233–40. http://dx.doi.org/10.32838/2663-6069/2020.4-4/38.
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Smirnova, T. V. "EMOTIONALITY IN THE DIGITAL SPACE." Вестник Удмуртского университета. Социология. Политология. Международные отношения 4, no. 3 (September 30, 2020): 259–64. http://dx.doi.org/10.35634/2587-9030-2020-4-3-259-264.
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The article discusses the problem of expressing emotions in social networks as a special case of adapting the digital space to the needs of users. Emotions, representing an integral (mental and physiological) reaction of a personality to a phenomenon or event, are an integral part of everyday life, reflecting a person's attitude to objects of external and internal reality in the direct form of experiences. The digital environment, expanding its influence, presupposes significant changes in many aspects of communicative behavior, including the manifestation of emotions. The main question posed in the article is whether in the digital space the “natural” is absorbed by the “artificial” through a fundamental transformation of traditional forms of communication? The article presents the results of an empirical study carried out by a questionnaire survey among students in Moscow. The research goal is to study the possibilities, methods, feasibility and features of expressing emotions in social networks. The subject of the research is the forms, nature, features of emotionality manifestations in the digital space. The research hypothesis is as follows: despite the main characteristics of digital communications (speed, brevity, promptness of information, accessibility), emotions inherent in ordinary human communication also find expression and transmission channels; at the same time, the manifestation of emotions with an obviously necessary change in the form and tools does not lose its significance while communicating in social networks. The results of the research presented in the article show that the emotional component of communication does not lose its relevance in the digital space. The need for the expression of emotions by users was quickly recorded by the creators and developers of social networks, who proposed a number of symbolic expressions of emotions to fulfill the need that arose. By the analysis of methods and possibilities of expressing emotions during communications in social networks, the article concludes about the adaptive characteristics of the digital environment for usual and, at the same time, necessary for a person communication attributes.
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Savickis, Mr Silvestrs. "Latvian Digital Diplomacy—Approaches and Policy." Advances in Politics and Economics 2, no. 3 (July 19, 2019): p212. http://dx.doi.org/10.22158/ape.v2n3p212.
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Changing the habits of information consumption and the presence of digital communication in society necessitates also the national diplomatic services to adapt to the new challenges and use of digital communication channels. The aim of the study is to find out the development of the implementation of digital diplomacy tools in the diplomatic service of Latvia and the influence of institutional factors in the mentioned processes.Study of publicly available documents regulating the communications process were carried out and direct interviews with the management of the MFA Communication Directorate were executed.According to the study findings, digital diplomacy is regulated by the general procedures of public administration as well as the MFA Communication Strategy, which establishes the general principles of communication and relationship building with stakeholders.MFA is aware of the importance of digital diplomacy and the need to develop this direction, but more exigent activity is limited because of other diplomatic service priorities. The limited institutional capacity and the available financial and human resources limit the implementation of these processes in a short time period, thus possibly losing the competition to the countries with similar historical, political and socio-economic level of development in the battlefield of public diplomacy.
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Ranscombe, Charlie, and Wenwen Zhang. "WHAT MOTIVATES AND DISCOURAGES DESIGNERS TO USE DIGITAL SKETCHING? COMPARING ITS USE TO EXTERNALISE IDEAS VERSUS COMMUNICATING WITH EXTERNAL STAKEHOLDERS." Proceedings of the Design Society 1 (July 27, 2021): 3441–50. http://dx.doi.org/10.1017/pds.2021.605.
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AbstractDigital design tools have dominated engineering and design practice offering many advantages that ultimately improve efficiency in the design process. Digital sketching is one such example of these tools yet, its current use is primarily to present work to stakeholders (External Communication). It is relatively underused to externalise ideas (Externalisation) where sketching on paper is still favoured. This paper aims to understand the characteristics of digital sketching that motivate or discourage designers to use the tool. Semi-structured interviews were undertaken with 12 designers to gain insights on the tool's use in External Communication and Externalisation. Results highlight a trade-off between fidelity of visualisations and time and effort expended to achieve visualisations. The key difference between the use scenarios is the way in which this trade-off is connected to managing stakeholder involvement. While designers acknowledge advantages that digital sketching can offer in externalisation, it is viewed as requiring a level of detail to begin use. In conclusion we suggest segmenting roles of digital sketching in terms of the characteristics identified in this study would help to motivate use in Externalisation.
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González Ramos, Ana M. "Digital Communication Tools for Fostering Career Advancement and Sustaining Interpersonal Relationships." Sociological Research Online 25, no. 2 (July 25, 2019): 184–200. http://dx.doi.org/10.1177/1360780419861649.
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Communication technologies have become essential for connecting people from different countries searching for employment and challenging careers. Highly skilled migrants keep in touch with family members through communication technologies, which have engendered intimacy based on long distance relationships. This work explores the use of communication technologies among the highly skilled, focusing both on professional and personal relationships, with an emphasis on the gender perspective. Throughout their discourses, technology appears as a fundamental tool for managing professional careers from a distance. Findings reveal both persisting patterns of traditional relationships managed by technology and the emergence of new habits and codes for enhancing personal connections. A gender approach illuminates few differences in the professional environment, in which information and communication technologies appear as neutral tools. However, in the personal sphere, although traditional family roles are being reshaped through technology, they are also partially reinforced.
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Schwartz, Katie, Briana Ferrigno, Sarah Vining, Anabel Gomez, Elmari Briedenhann, Elizabeth Gardiner, Patriciah Jeckonia, and Kristine Torjesen. "PrEP Communications Accelerator: a digital demand creation tool for sub-Saharan Africa." Sexual Health 15, no. 6 (2018): 570. http://dx.doi.org/10.1071/sh18064.
Abstract:
Background Strategic communications are critical for successful market introduction of oral pre-exposure prophylaxis (PrEP). This paper focuses on the OPTIONS Consortium’s approach to developing the PrEP Communications Accelerator, a digital tool that provides communication strategies and tools for generating demand for PrEP across sub-Saharan Africa. Methods: The PrEP Communications Accelerator was developed through needs assessment, communications landscape and gap analysis, market research and content development and testing. Stakeholder consultations across multiple African countries and audiences were conducted to validate and refine findings at each step. Results: The PrEP Communications Accelerator provides customised communications plans that vary by target audience (adolescent girls and young women, female sex workers, serodiscordant couples, men who have sex with men, people who inject drugs and the general population) and by setting (clinic, community, subnational or national level). Users of the interactive tool receive custom-built demand creation strategy guidance, including suggested media channels and communication tactics based on available evidence about the population and setting. Discussion: The PrEP Communications Accelerator is a digital demand creation tool intended to equip those who work in resource- and time-constrained environments with the evidence-based guidance needed to jump-start local demand creation efforts. The tool provides guidance on strategic PrEP communications for target audiences most at risk of HIV infection, as well as a broad profile of the general population to cultivate support for PrEP as a new public health product.
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Nelimarkka, Matti, Antti Salovaara, and Giulio Jacucci. "Exploring Norm Violations and Norm Management in Collocated Synchronous Communication: Dual-channel Communication as Hybrid Space with Spillover and Asymmetries." Proceedings of the ACM on Human-Computer Interaction 5, GROUP (July 8, 2021): 1–24. http://dx.doi.org/10.1145/3463933.
Abstract:
Digital tools for collocated synchronous communication, like backchannels and question management systems, are increasingly used in events and education to support interaction between performer(s) and audience. Discussions in the communication tool are prone to various unexpected interruptions which violate against the communication tools' original purpose, i.e. violating performers' expected norms. We study such norm violations and related performers' coping approaches in two 15-week-long field experiments in two elementary schools. Our results demonstrate how the collocated synchronous tools form dual-channel communication environment where both physical and digital channel are in use at the same time. We show how norm violations 'spill over' from their onset in one channel to continue in the other. However, we observed performers coping approaches were primarily focused in the physical channel. This resulted in an asymmetry of presence and delayed the performers' ability to act on violations. Our findings show that the channels in dual-channel communication are tightly interwoven and must be considered as an integrated communication space instead of two co-occurring but separate channels. We provide a framework to study norm violations and discuss implications of this framework on the design of these systems.
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Wawer, Tomasz, Tadeusz Dąbrowski, and Marcin Bednarek. "Reliability Analysis of Radioamateur Communication." Journal of KONBiN 37, no. 1 (July 1, 2016): 253–76. http://dx.doi.org/10.1515/jok-2016-0012.
Abstract:
Abstract The following article describes diagnostic and reliability aspects of amateur radio communications. The intention of precise measuring of quality and accuracy of every contact was present in ham radio from very beginning. The reports were sent and they are still used today, in many variants. In time, the tools to measure ionosphere state and propagation conditions emerged. They are fundamental for communication, especially long distance ones. The article concentrates on description of digital amateur mode, JT9. This mode is very effective, enables worldwide reach and requires simple tools.
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Pihlaja, Beau. "Inventing Others in Digital Written Communication: Intercultural Encounters on the U.S.-Mexico Border." Written Communication 37, no. 2 (January 24, 2020): 245–80. http://dx.doi.org/10.1177/0741088319899908.
Abstract:
At a multinational company, daily written communication between staff, supervisors, customers, and suppliers is frequently conducted using digital tools (e.g., emails, smartphones, and texting applications) often across multiple nationally, linguistically, and conceptually defined borders. Determining digital tools’ impact on intercultural encounters in professional environments like these is difficult but important given the sheer volume of digital contact in technical and professional environments and the ongoing global struggle to broker peace and productivity amid communities’ many perceived differences. Using examples drawn from a case study of binational manufacturing sister companies, I build on recent work in professional, networked written communication to analyze two WhatsApp exchanges, one between a central study participant and his customer, another between the participant and an employee. This study shows how asynchronous digital communication tools created complex “silences” in writing between participants. In these silences (e.g., a lack of or delayed response to a text) individuals try to explain others’ actions for themselves. Drawing on a combination of third-generation activity theory and Latourian actor-network theory, I show that while explaining others’ actions in writing with whatever cultural shorthand is available may remain a common part of everyday life and research, it can be a poor guide for explaining others’ actions, especially in digital writing. My study shows how research of, and instruction in, digital tool use in intercultural writing contexts requires attention to the material conditions and objectives potentially shaping one’s own as well as others’ composition choices.
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Sadiku, Matthew N. O., Adebowale E. Shadare, and Sarhan M. Musa. "Digital Natives." International Journal of Advanced Research in Computer Science and Software Engineering 7, no. 7 (July 29, 2017): 125. http://dx.doi.org/10.23956/ijarcsse.v7i7.111.
Abstract:
Digital natives are children who have had a significant exposure to technology, which has molded the way they interact with digital tools. Early exposure to technology like the Internet, computers, and mobile devices fundamentally changes the way digital natives learn and operate. They are highly literate with ICT (information and communication technology) and they gather information through their gadgets. This paper provides a short introduction to digital natives.
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Chekun, Olga A. "Digital educational environment in the context of preparing students-linguists for intercultural communication." Pedagogy and Psychology of Education, no. 1, 2020 (2020): 173–79. http://dx.doi.org/10.31862/2500-297x-2020-1-173-179.
Abstract:
The article explores the issues of preparing students-linguists for intercultural communication using a digital educational environment and various digital tools and the impact of the digital educational environment on students’ motivation. The author considers the pedagogical potential of the digital educational environment and digital tools in preparing students for intercultural communication. The author conducted a survey for students-linguists of “International School of Business and the World Economy” of Plekhanov Russian University of Economics within the course “Introduction to the Theory of Intercultural Communication” in the context of this methodology. The survey results showed positive changes in motivation and understanding of cross-cultural differences.
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Vejmelka, Lucija. "KOMUNIKACIJA MEĐU PARTNERIMA U DIGITALNO DOBA: MOGUĆNOSTI OBITELJSKE MEDIJACIJE." Annual of social work 27, no. 2 (December 15, 2020): 341–68. http://dx.doi.org/10.3935/ljsr.v27i2.347.
Abstract:
COMMUNICATION BETWEEN PARTNERS IN A DIGITAL AGE: FAMILY MEDIATION POSSIBILITIES7 ABSTRACT Digital tools enable numerous advantages in everyday life, and the usage of the Internet is increasing in all age groups. Communication through modern technologies is conducted in everyday private and professional relationships, and therefore digital environment brings numerous changes in the area of interpersonal relationships. The influence of the online environment on partner relationships is in the focus of researchers and practitioners alike. The aim of this paper is to present modern trends in the area of partner communication in the digital environment and to present the possibilities and challenges for family mediators in the contemporary digital age particularly significant in actual crisis of COVID 19 pandemic. The first part of the paper is focused on partner relationships in the modern, digital age and it presents the results of the research in the area of partner communication in the online environment, as well as the implications for the practitioners in the area of partner relationships. The second part of the paper presents the possibilities of family mediation in the online environment. Digital tools and possibilities of online communication have many benefits in the professional practice of helping professionals who, due to the additional demands of the online environment, have the responsibility to improve their digital competencies and to implement modern technologies in their daily practice. Since the online environment brings specific ethical challenges to professionals, this paper will present the ethical standards needed for the area of online family mediation. The paper briefly presents the digital tools and applications which can be useful to the partners and family mediators during the family mediation process. Key words: digital environment, partner communication, family mediation, digital tools.
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Marinova, Galia, and Zdravka Tchobanova. "Circuit Design for Green Communications – Methods, Tools and Examples." Spring 2017 5, no. 2 (May 1, 2017): 1–11. http://dx.doi.org/10.33107/ijbte.2017.5.2.01.
Abstract:
The paper makes an overview of the existing methods applied for circuit design with low power consumption objective. It considers Computer-Aided Design (CAD) tools and modules for power consumption estimation at the design stage. For analog and mixed analog-digital circuit design, the power estimation options in ORCAD Design Suit with PSpice and Analog Filter Wizard are studied. For digital communication systems the study covers the power estimation, analysis and optimization in ISE and Vivado systems, Xilinx Power Estimator (XPE) tool and spreadsheet, the XPower Analyzer, as well as similar tools proposed by ALTERA - PowerPlay Early Power Estimator and QUARTUS II Power Play Power Analyzer. Two examples are developed: Power consumption estimation of a Universal Software Radio Peripheral (USRP)-based communication system design, based on datasheets and software energy monitoring tools, and power consumption estimation of a Kasami pseudo-random sequence generator circuit design on FPGA using Vivado.
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Senkāne, Olga, and Karīne Laganovska. "DIGITAL TOOLS IN ACQUISITION OF THEMES ABOUT ETHNICALLY VARIED CULTURE ENVIRONMENT OF LATGALE." SOCIETY, INTEGRATION, EDUCATION. Proceedings of the International Scientific Conference 2 (May 30, 2015): 465. http://dx.doi.org/10.17770/sie2013vol2.602.
Abstract:
The object of the particular research is involvement of students in informative stockbuilding of a regional museum during research practice. The aim of the research is to carry out evaluation of this form of involvement and its advantages: using discourse analysis (Jean Liotard); putting forward particular indicators; as well as applying several communication theories (Nikolai Nikishin, Yuri Lotman, Peter van Mensch); and regarding virtual museum as a special communication system based on non-verbal communication of visitors with exhibits. Possible benefits of the museum in this evaluation are of minor importance. The most significant aspect is to reveal student's (museum employee’s during the research practice) as 'sender’s' role in cognition and non-verbal communication with the addressee or the museum visitor. It is demonstrated in coordinated and still independent work, frequently oriented towards self-initiative, creative solutions based on particular knowledge and simultaneously initiating acquisition of new information, as well as promoting development of skills. These skills include communicating with an interviewee; carrying out content analysis of media text, identifying features of stereotypical thinking; creating brief but still informatively capacious description of an exhibit. The use of digital tools during the study process is completely related to scientific activities of academic staff in the implementation of research projects oriented towards innovations as well as provision of stable feedback. If the research is carried out in tight relationship of scientists and students; everyone wins: students help academic staff (thus create conditions for their own research), carry out creative work, make own discoveries, because materials necessary for research are already collected and accordingly supplied; while academic staff develops students' professional competences by coordinating practical work, following their theoretical knowledge, skills and abilities, promoting creative solutions and thus educate new generation of scientists tempered in performing preparatory actions and open for innovations, elaboration and implementation of own creative research projects.
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Strause, Shufang Shi, and Nance Wilson. "New Strategies for New Literacies - Digital Strategy Backpack Samplers." Journal of Teaching and Learning with Technology 7, no. 1 (June 6, 2018): 1–24. http://dx.doi.org/10.14434//jotlt.v7n1.23100.
Abstract:
The skills and strategies of effective communication are at the heart of literacy teaching and learning; engaging with digital technologies to communicate puts new demands on teachers and students. The communication tools of the 21st century require a rethinking of our 19th century educational approach to fully integrate digital tools into the classroom. We must help pre-service teachers learn how to leverage technology to build students’ communication skills across the curriculum. The authors describe two different Digital Strategy Backpacks that were integrated into a pre-service teacher education instructional technology class. The backpacks illustrate how learners apply communication skills and strategies with a range of technologies. The authors acknowledge that the Digital Strategy Backpacks are just a taste of this technique, however, we contend that they demonstrate how teachers and teacher educators can put communication goals at the front and center of teaching with technology.
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Strause, Shufang Shi, and Nance Wilson. "New Strategies for New Literacies - Digital Strategy Backpack Samplers." Journal of Teaching and Learning with Technology 7, no. 1 (June 6, 2018): 1–24. http://dx.doi.org/10.14434/jotlt.v7i1.23100.
Abstract:
The skills and strategies of effective communication are at the heart of literacy teaching and learning; engaging with digital technologies to communicate puts new demands on teachers and students. The communication tools of the 21st century require a rethinking of our 19th century educational approach to fully integrate digital tools into the classroom. We must help pre-service teachers learn how to leverage technology to build students’ communication skills across the curriculum. The authors describe two different Digital Strategy Backpacks that were integrated into a pre-service teacher education instructional technology class. The backpacks illustrate how learners apply communication skills and strategies with a range of technologies. The authors acknowledge that the Digital Strategy Backpacks are just a taste of this technique, however, we contend that they demonstrate how teachers and teacher educators can put communication goals at the front and center of teaching with technology.
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Chen, Jing. "Application of DNC Communication System Based on Network Manufacturing Technology." Applied Mechanics and Materials 40-41 (November 2010): 682–85. http://dx.doi.org/10.4028/www.scientific.net/amm.40-41.682.
Abstract:
DNC is referred to as the Direct Numerical Control, Intended for direct digital control. It means a number of numerical control equipment directly connected to a computer, and the central computer in charge of the NC program’s management and transfer. At present, DNC system includes not only the NC program, but also the manufacturing data of the specific tasks required for the production, such as cutting tools data, scheduling, configuration information of machine tools, and so on, and part of the DNC system also has the functions of machine tool state acquisition and remote control.
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ROZHKOVA, N. K. "MANAGEMENT ACCOUNTING TOOLS: DASHBOARDS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 4, no. 4 (2021): 102–6. http://dx.doi.org/10.36871/ek.up.p.r.2021.04.04.018.
Abstract:
The era of digital communication has led to an acceleration in the exchange of information, which resulted a series of changes in the activities of all organizations. The article discusses Dashboard (information management tool) within the framework of management accounting of costs. Dashboard reflects the real results of the organization's activities and deviations, and also initiates the adoption of managerial decisions and the implementation of corrective actions.
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Koldyshev, Maxim. "INDUSTRIAL (B2B) MARKETING OF GLASS COMPANIES: MOBILE APPLICATIONS AS A SALES PROMOTION TOOL." Three Seas Economic Journal 1, no. 3 (December 18, 2020): 46–52. http://dx.doi.org/10.30525/2661-5150/2020-3-8.
Abstract:
The purpose of the paper is a qualitative analysis of mobile applications as a sales promotion tool in industrial (B2B) marketing of glass companies. Industrial marketing of the glass industry is poorly studied in terms of digital technology development and integration as well as mobile applications as tools for digital marketing communications. B2B companies’ digitalization is at the initial stage. Methodology. This research builds on the concepts of digital B2B marketing, the digitization capability of B2B companies, customer relationship building, and customer focus. The research methodology is based on the case study of ABC company and the content analysis of information available on the ABC’s website in the public domain. A content analysis was conducted of the patent for a method for determining the coated glass coating type using an application and a light source. Results demonstrate problems related to digital marketing concepts integration, customer focus, and customer relations formation. The results show an active digital strategy use for the company’s business growth through software development and integration of end product interactive visualization tools. As a result, additional business value is formed: 1) end customer company focus; 2) product knowledge development and B2B services personalization; 3) manufacturers transfer some sales and communication functions to their customers, which solves the problem of staff rotation in the sales subsystem; 4) the application becomes a tool for customer behaviour analysis. Mobile applications complement any traditional product promotion channels. The main domestic industrial market challenge is the poor rate of readiness for digital changes: applications become an effective marketing communication tool only when customers use them. Practical implications. Companies in different industries can use the results to understand real issues of applications integration in marketing strategy and communication. These problems include the digital unpreparedness of the Russian domestic market to accept new technological solutions. Value/originality. This research proves that mobile applications increase sales and is effective if company personnel, end users and B2B customers actively use them. Applications complement traditional B2B marketing channels.
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Листопад, Н. Л. "Формирование цифровой компетентности будущих воспитателей детей дошкольного возраста средствами информационно-коммуникационных технологий." Psihologia. Pedagogia specială. Asistența socială = Psychology, Special Pedagogy and Social Work 62, no. 1 (March 2021): 66–76. http://dx.doi.org/10.46728/jpspsw.2021.v62.i1.p66-76.
Abstract:
The article explains the relevance and necessity of forming the digital competence of future pre-school teachers. The role of information and communication technologies in the process of forming the digital competence of future pre-school teachers is considered. The characteristics of digital competence of future pre-school educators have been analyzed by means of information and communication technologies.
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Machado, Andreia de Bem, and Francisco Fialho. "Interaction and Interactivity Process: Communication in Digital Education." JINAV: Journal of Information and Visualization 1, no. 2 (December 29, 2020): 67–73. http://dx.doi.org/10.35877/454ri.jinav254.
Abstract:
Communication between subjects is a challenge that is present in the different dimensions of society. In the educational context it is permeated by different technologies. With the pandemic of COVID-19, technological tools have been extended to several ways of learning, which was present in face-to-face teaching through non-face-to-face classes and also in distance education. Thus, new challenges in communicability between students, teachers and knowledge were present in this scenario. This research intends to share the experiences lived in the educational universe in the distance modality and also in the classes in non-presential regime.
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Machado, Andreia de Bem, and Francisco Fialho. "Interaction and Interactivity Process: Communication in Digital Education." JINAV: Journal of Information and Visualization 1, no. 2 (December 29, 2020): 67–73. http://dx.doi.org/10.35877/454ri.jinav254.
Abstract:
Communication between subjects is a challenge that is present in the different dimensions of society. In the educational context it is permeated by different technologies. With the pandemic of COVID-19, technological tools have been extended to several ways of learning, which was present in face-to-face teaching through non-face-to-face classes and also in distance education. Thus, new challenges in communicability between students, teachers and knowledge were present in this scenario. This research intends to share the experiences lived in the educational universe in the distance modality and also in the classes in non-presential regime.
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Kuusimäki, Anne-Mari, Lotta Uusitalo-Malmivaara, and Kirsi Tirri. "Parents’ and Teachers’ Views on Digital Communication in Finland." Education Research International 2019 (July 30, 2019): 1–7. http://dx.doi.org/10.1155/2019/8236786.
Abstract:
Parents’ and teachers’ well-functioning communication supports their partnership and also benefits pupils’ well-being. Today, communication largely takes place using electronic tools. In the current study, Finnish parents’ (N = 1123) and teachers’ (N = 118) opinions on digital communication in urban and rural areas were studied by applying a new 14-item Digital Communication Scale (DCS) created for the purpose. The three-factor structured DCS was used to elucidate parents’ and teachers’ views on their partnership, feedback, and clarity of messaging. In contrast to some negative headlines and myths, the main finding of our study was overall satisfaction with digital communication, which was seen as supporting the parent-teacher partnership and providing valuable information on pupils’ development and their everyday issues. In particular, rural parents seemed satisfied with digital communication as a partnership-building tool. However, the view of parents was that they received less encouraging feedback about their children than teachers believed they had given. On the other hand, teachers experienced more ambiguity in digital communication than parents. This was more salient among urban teachers than among rural teachers. To summarize, rural parents and rural teachers saw digital communication as serving their collaboration better than did their urban peers. The results of the current study can be used for further development of parent-teacher communication in digital environments.
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Hahn, Allison. "Nomadic Digital Ethnography and Engagement." Nomadic Peoples 24, no. 2 (October 1, 2020): 299–311. http://dx.doi.org/10.3197/np.2020.240209.
Abstract:
The availability of information and communication technologies (ICTs) such as cell phones, WIFI connections, and social media has broadly changed communication norms amongst mobile pastoralists. Scholars and development organisations have reported on the end results of digital tools, for example by examining the ability of governments and development organisations to send early-warning weather reports through enhanced cellular access; the use of SMS to engage in deliberative polling; and the use of WIFI connections to provide banking services. However, researchers have not yet fully addressed how these tools are changing the communicative norms and ethnographic research methods used between researchers and mobile pastoralists. These changing communicative norms embed relations that inform academic understanding of the opportunities that arise from the interplay of complex forms of social and economic variability as experienced by herders.<br/> This paper draws from the fields of Communication and Anthropology to understand how these same ICTs have changed the complex communication between herders and researchers through the establishment of new communicative networks. I ask how new communicative networks impact on both existing and emerging ethnographic research practices and how the emergent 'digital field' of research might open space for new communicative networks and research projects. Then, I propose that digital ethnography may be one way in which both herders and researchers can respond to variability while establishing research projects wherein herders are recognised both as participants in a research project and as co-producers of knowledge.
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Batty, Craig. "‘Show Me Your Slugune and I'll Let You Have the Firstlook’: Some Thoughts on Today's Digital Screenwriting Tools and Aprs." Media International Australia 153, no. 1 (November 2014): 118–27. http://dx.doi.org/10.1177/1329878x1415300114.
Abstract:
Today's market is inundated with digital screenwriting tools and apps. From the introduction of formatting software that promised to give writers access to industry standard screenplay layout (Final Draft, Celtx) comes an era in which technologists are seeking to influence screenwriting practice itself (Scrivener, Slugline, Plotbot, StorySkeleton). Although perhaps not as explicit in their claims of success as the plethora of seminars by screenwriting ‘gurus’, digital tools and apps do in some ways promise a range of solutions to everyday screenwriting problems, at the very least by assuring users that they will help manage the logistics that often get in the way of creativity. But what do these digital interventions actually do? Do they shape creative practice, or merely provide tools to format a screenwriter's existing ideas? Do they help the writing process, or the processing of writing? This article examines some of the digital screenwriting tools and apps on the current market, and examines what they offer script development and writing practice. By reflecting on my own involvement in an online screenplay assessment platform, the article also suggests how embracing pedagogical aspects of screenwriting might give digital tools and apps the opportunity to help shape creative practice.
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GORELOVA, T. P., A. V. VISHNYAKOV, D. S. KULIKOVA, and E. A. TYURINA. "DIGITAL TECHNOLOGIES: TRENDS AND FORECASTS OF THE MARKET OF MODERN COMMUNICATION TOOLS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, no. 5 (2020): 64–76. http://dx.doi.org/10.36871/ek.up.p.r.2020.05.02.011.
Abstract:
Currently, the headphone market is in demand and popular among fans and users of electronic equipment. According to data for 2018, the headphone market is estimated at $ 10,52 billion. In addition, according to experts, this amount will only grow in the future. Headphones are projected to become the largest category of electronic products by 2025, due to the growth in sales in “low-cost” countries. At the same time, the main demand will be for headphones in the price range of up to $ 50.
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Gribanov, Yu I., M. N. Rudenko, and K. A. Alenina. "Modern Approaches to Formation of Digital Infrastructure." Administrative Consulting, no. 8 (September 30, 2020): 88–98. http://dx.doi.org/10.22394/1726-1139-2020-8-88-98.
Abstract:
The concept of digital infrastructure is rather new and was widely adopted together with distribution of digital technologies and expansions of their functions in social and economic system. The concept of digital infrastructure is closely connected with concepts of information infrastructure and infrastructure of information technologies or information and communication technologies. The last, in turn, relate to a concept of information society. Info-communication technologies and networks modify social interrelations, new technologies create new communities which mainly arise and function on the network principle. Info-communication networks form new tools for interaction.
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Ching, Kory Lawson. "Tools Matter: Mediated Writing Activity in Alternative Digital Environments." Written Communication 35, no. 3 (June 4, 2018): 344–75. http://dx.doi.org/10.1177/0741088318773741.
Abstract:
This study examines the experiences and perceptions of writers who composed text using “distraction-free” writing tools that stand as alternatives to standard word processing programs. The purpose of this research was to develop a clearer understanding of how digital writing tools may shape the activities and practices of writers, as well as what writing with unfamiliar tools and technologies might reveal about writing processes. Analysis of study participants’ reflective narratives of their composing experience suggests the extent to which writing tools and technologies influence routine practices, assist writers as they try to direct their attention (and avoid distraction), motivate writing, and impact writers’ “text sense” as they compose. Moreover, findings indicate how different tools and technologies may be viewed as more or less useful for different writing tasks. This article ends with a call for writing researchers, writing teachers, and software developers to attend more critically to the ways writing technologies shape the practices of writers.
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Adinugroho, Indro, Didit Hersanto, Antonina Renata Putri, Steffi Hartanto, and Smitha Sjahputri. "Industry, Brand, and the Role of Digital Medium." CommIT (Communication and Information Technology) Journal 12, no. 1 (May 31, 2018): 19. http://dx.doi.org/10.21512/commit.v12i1.3925.
Abstract:
Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, and Facebook have been used by numerous industries as tools to communicate their ideas, brands, and promotion to the public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This research is a case analysis focusing on examining marketing communication strategy of a brand. One brand identified is Pocari Sweat, Japanese isotonic drink brand. This brand is selected due to the availability of our computer devices to track the tweets. From this study, we have concluded that in this disruption era, marketing communication strategy can be known and identified by others only by tracking their digital footprint.
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Tsareva, Natalia A., and Sofiya Yu Omelyanenko. "Remote work: development of employee digital competence." Revista de la Universidad del Zulia 11, no. 31 (October 1, 2020): 131–40. http://dx.doi.org/10.46925//rdluz.31.10.
Abstract:
Remote work in the context of global computerization of all work processes is an integral part of the functioning of companies. With the growing number of employees working remotely, it is important to conduct correctly the adaptation period for the transition to a new communication format for both employees and the candidates for a vacancy. The aim of this article is to survey a number of classifications of employee digital competencies proposed by scientists. The study was carried out on the use of tools by employees in a stressed work format: it was revealed that when employees possess the skills to use digital tools for remote work, company managers do not use these skills when building communications and working in new conditions. The analysis of the resume base is given in order to determine the formation of digital competence among the candidates. A toolkit has been developed to determine the formation of digital competence and assess the effectiveness of an employee at remote work.
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Likhachev, Sergey, Tatyana Likhacheva, Lyudmila Silchenkova, Elvira Krivorotova, and Lukas Plesnik. "Controlling Research Activity of Students by Digital Tools." SHS Web of Conferences 79 (2020): 01010. http://dx.doi.org/10.1051/shsconf/20207901010.
Abstract:
This article discusses the issue of control of creative research work of students under conditions of involuntary distant communication. The aim of this article is to establish interconnection between implementation of the most recent special content and software into learning process and willingness of students for distant research work. It is assumed that a necessary condition for solution to this problem is the optimal assisted and integrated usage of digital resources and programs. This assumption has been verified by the following methods: pedagogical experiment including conversation, consultation and remote graphical support of student activities, sociological questionnaire survey, and parametric analysis of results of student research work. The experimental procedure was comprised of four installed programs, four types of network service, and three content resources. The obtained results demonstrate that the willingness of students to complete research work in a competent manner significantly increased. Another result is that research works of students corresponded to most criteria, except for the requirement of statistic data processing.