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Journal articles on the topic 'Digital communication tools'
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Kusraeva, Olga A. "Nation brand communications go digital: Can it help to gain nation branding goals?" Vestnik of Saint Petersburg University. Management 22, no. 2 (2023): 249–66. http://dx.doi.org/10.21638/11701/spbu08.2023.205.
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Globalisation and digitalisation blur the borders between countries and they lose their uniqueness. Relations between countries are becoming close; however, national priorities and ideas of each country are becoming less clear. Nation branding helps to bridge the gap between how a state positions itself and how it is actually perceived. Digital communication tools provide benefits for the realisation of a nation brand. The development of digitalisation as one of the priorities for a country as well as the growth of the number of “digital” audiences necessitate the use of digital communication tools in the implementation of nation branding. Although the use of digital communication tools is common in the commercial and non-commercial sectors, there is a lack of research establishing the relationship between the goals of nation branding and the relevant digital communication tools to achieve these goals. This article analyses the possibilities of digital communication tools in reaching the goals of nation branding. The concepts of a nation brand and nation branding are defined, and the main functions of nation branding are highlighted. There were selected five digital communication tools that are of the greatest interest for the implementation of nation branding; their advantages were identified. Digital communication tools are aligned with the goals of nation branding. The capabilities of digital communication tools to achieve the goals of nation branding are determined. Keywords: nation brand, nation branding, digital communications, communication tools, nation branding goals, digitalisation.
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Tomaselli, Gianpaolo, Monia Melia, Lalit Garg, Vipul Gupta, Peter Xuereb, and Sandra Buttigieg. "Digital and Traditional Tools for Communicating Corporate Social Responsibility." International Journal of Business Data Communications and Networking 12, no. 2 (2016): 1–15. http://dx.doi.org/10.4018/ijbdcn.2016070101.
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This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today's businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.
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Mulović Trgovac, Ana, Antonija Mandić, and Biljana Marković. "Tools of Artificial Intelligence Technology as a Framework for Transformation Digital Marketing Communication." Tehnički glasnik 18, no. 4 (2024): 660–65. http://dx.doi.org/10.31803/tg-20240708161118.
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The article researches the transformative possibility of Artificial Intelligence (AI) technology tools in digital marketing communications. By leveraging machine learning, natural language processing, and data analytics capabilities, AI tools enable marketers to automate tasks, personalize content, optimize campaigns, and gain deeper insights into customer behaviour. The paper examines applications of AI in digital marketing, analyses the way of transforming digital communication by AI, compares it to the traditional PESO communications model, presents the utilization of AI tools within the PESO framework and their collaboration to enhance communications, and proposes a framework for successful implementation. The research question in this paper is: how do artificial intelligence tools transform communication in a digital marketing environment? The results provide valuable insights into how AI-based technology transforming digital marketing communications.
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Granata, Giuseppe. "Digital Communication Tools: E-Wom in the Tourism & Hospitality Industry." International Journal of Advances in Management and Economics 9, no. 3 (2020): 57–61. http://dx.doi.org/10.31270/ijame/v09/i03/2020/7.
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The tourism industry has been greatly influenced by the development of information and communication technologies (ICT), as in the case of word-of-mouth digital communication or e-WOM, that allows users to express opinions about their experience as tourists online. Hotels are the providers of tourist services that are most interested in this communication tool, using which they can obtain feedback and information useful for improving management and economic results. To date, academic literature on this topic has been focused on consumers, and the research contribution related to management is limited. This research contributes to the study of e-WOM as a digital communication tool for hotels in the Italian context. A descriptive analysis of this phenomenon was carried out using a survey conducted among hotel managers and marketing managers. This survey revealed different points of view on different user profiles and hotels involved. Keywords: Digital communication, E-WOM, Hotel industry, Relationship marketing, Word-of-mouth.
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Burg, Florian, Armin Pscherer, and Oliver G. Opitz. "Digital Communication in Visceral Medicine: Regulatory Framework for Digital Communication." Visceral Medicine 37, no. 6 (2021): 458–64. http://dx.doi.org/10.1159/000519359.
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<b><i>Background:</i></b> Germany has seen rapid development in the digitization of medicine in recent years. Especially, the COVID-19 pandemic has dramatically accelerated this process. Nevertheless, it is accompanied by legal innovations that promote the application of digital tools as well as create respective remuneration options. Ultimately, this continued implementation of digital innovations and telemedicine approaches will lead to the improvement of care and the more efficient provision of medical services. <b><i>Summary:</i></b> The article primarily describes the development and current status of digitization using 2 key examples of telemedicine and digital innovations – video consultation and digital health applications. Starting with the liberalization of remote treatment options, video consultation gained many users, especially during the COVID pandemic. The introduction of digital health applications with the possibility of reimbursement by the statutory health insurance funds has put Germany in a leading position in international comparison in this respect. <b><i>Key Messages:</i></b> Digitization in healthcare offers enormous opportunities both to professionals working in the healthcare sector and to patients. However, in order to successfully use digital tools in practice, the legal, organizational, and financial framework must be clarified. All medical professionals are well advised to further qualify themselves in this area in order to keep pace with developments.
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Bondarenko, Оlena M., and Lуubov O. Striy. "The Impact of Modern Digital Communications on Consumer Behavior." Business Inform 2, no. 553 (2024): 346–55. http://dx.doi.org/10.32983/2222-4459-2024-2-346-355.
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The article discusses the features of the influence of modern digital communications on consumer behavior. An analysis of research and publications of both domestic and foreign authors on the problems and trends of the impact of digitalization of society and the development of digital communications on consumer behavior is carried out. It is pointed out that, in general, the digitalization of society and the development of digital communications lead to a change in consumer behavior, requiring companies and marketers to adapt to new conditions and use modern technologies and methods of communication. Considering this, it is necessary to clearly understand the features of digital communication tools and their impact on consumer behavior, as well as the advantages and disadvantages of each of them. The aim of the research is to study the impact of modern digital communications on consumer behavior and consider the advantages and disadvantages of the main tools of modern digital communications. The object of the research is the impact of modern digital communications on consumer behavior. The subject of the research is digital communication tools. In the course of the research, the methods of questioning, structural and logical analysis, comparison and generalization of the findings were used. The methodological and informational basis comprise scientific works, materials of periodicals, Internet resources. The article analyzes the advantages and disadvantages of tools for influencing consumer behavior, such as: banner advertising, paid search advertising, video advertising, teaser advertising, SEO, external links, content optimization, SMS messaging, E-mail newsletters, mobile applications, price aggregators, social media marketing (SMM). Emphasis is placed on the statement that digital communications play an important role in shaping behavior of consumers, providing the latter with access to information, the ability to compare goods and services, interact with brands. All this helps companies attract new customers, retain existing ones, and increase sales.
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Stupina, Alena, Tat'yana Berg, and Larisa Korpacheva. "Digital Tools for Managing Innovative Infrastructure." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2020, no. 3 (2020): 408–16. http://dx.doi.org/10.21603/2500-3372-2020-5-3-408-416.
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The digital transformation of the economy and the conceptual changes in developing new consumer value predetermined new types of interaction between participants in innovation activities. These changes affected the elements of innovative infrastructure, which ensures effective production of open innovations. The increasing communication of innovation process participants remains a problem of innovative infrastructure performance, which requires new forms and configurations based on digital platform solutions. Modern information and communication technologies and their implementation in the innovative infrastructure will reduce investment costs for creation and maintenance of physical objects and decrease the time spent on searching, exchanging, and processing information of innovation process participants. The article considers the innovative infrastructure as an interaction system of subsystems based on digital platforms. The system provides downloadable information and innovative solutions. The paper focuses on the information subsystem of innovative infrastructure, its components, digital platforms, and services. The authors define distributed and integrated technologies for managing innovative infrastructure that provide communications in a single ecosystem of heterogeneous information network services of innovation process participants. The authors introduce effective mathematical tools of modified GERT networks for modeling computational data processing in heterogeneous environments of digital services of innovative infrastructure.
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Oliver, Debra Parker. "Digital Tools to Enhance Caregiver-Centered Communication." Innovation in Aging 4, Supplement_1 (2020): 571. http://dx.doi.org/10.1093/geroni/igaa057.1893.
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Abstract While it is recognized that caregiver engagement can improve processes and outcomes of care in gerontology, there are barriers to caregiver centered communication, including limited resources for health systems to devote services specifically to families, geographic distance and lack of time. Digital tools such as social media platforms and video-conferencing introduce opportunities for remote and often asynchronous communication. In this presentation, we discuss findings from two randomized clinical trials that explored digital tools to empower family caregivers. In the first we examined ways to use video-conferencing to enable family caregivers to become virtual team members during hospice interdisciplinary teams, and in the second trial we examine the use of secret Facebook groups to meet informational and emotional needs of family caregivers during episodes of care that are often linked to increased social isolation and loneliness. We discuss challenges and opportunities in designing digital tools to facilitate caregiver engagement and empowerment.
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Gemiharto, Ilham, and Samson CMS. "Inclusivity and Accessibility in Digital Communication Tools." Jurnal Pewarta Indonesia 6, no. 1 (2024): 78–88. https://doi.org/10.25008/jpi.v6i1.154.
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In the dynamic digital communication landscape, ensuring inclusivity and accessibility remains a pivotal concern. This qualitative case study explores contemporary challenges and inventive solutions within AI-enhanced platforms to champion digital communication that is all-encompassing. This research uses a qualitative case study methodology for various AI-enhanced digital communication tools. Comprehensive data was collected through in-depth interviews, content analysis, and usability assessments involving participants, including individuals with disabilities, accessibility experts, and digital communication tool developers. The study reveals significant hurdles in achieving inclusivity and accessibility, encompassing accessibility disparities for individuals with disabilities, limited awareness of accessibility features, and inherent design biases. It also unveils forward-looking strategies like AI-driven assistive technologies, voice-activated interfaces, and inclusive design principles that hold the potential to revolutionize digital communication. These findings underscore the pivotal role of inclusive design in AI-enhanced digital communication platforms, emphasizing the necessity for heightened awareness and collaboration among developers, accessibility experts, and users with disabilities. This research underscores the promising role of AI in mitigating accessibility challenges and advancing inclusivity. In pursuing all-encompassing and accessible digital communication, this qualitative case study provides valuable insights into the prevailing difficulties and pioneering pathways within AI-enhanced platforms. It calls for unified efforts among stakeholders to leverage AI's capabilities to render digital communication tools more inclusive, fostering a more equitable online environment
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Karjaluoto, Heikki, Nora Mustonen, and Pauliina Ulkuniemi. "The role of digital channels in industrial marketing communications." Journal of Business & Industrial Marketing 30, no. 6 (2015): 703–10. http://dx.doi.org/10.1108/jbim-04-2013-0092.
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Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans three research insights. First, although DMC is one of the most important industrial marketing communication tools, firms have not yet used it to its full potential. Second, firms use DMC to enhance customer relationship communications, support sales and create awareness. Third, firms have not used social media tools as a part of DMC as widely as traditional digital tools. Research limitations/implications – Although the findings mirror those in DMC literature in general and industrial marketing communications in particular, they put more emphasis on the role of DMC in customer relationship communications and sales support. Practical implications – DMC provides an opportunity to deliver various marketing objectives, such as creating brand awareness, increasing and supporting sales and improving communication with existing customers. Different DMC tools are required for each of these objectives. Originality/value – This study is among the first ones examining the rapidly changing communications landscape and the spread of digital channels in industrial marketing communication.
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Harjono Padmono Putro. "Building Digital Communication Effectiveness in Organizations." Journal Of Data Science 1, no. 02 (2023): 61–67. https://doi.org/10.58471/jds.v1i02.3543.
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In facing this digital era, organizations are faced with the challenge of understanding and fully utilizing the potential of digital communications in order to achieve optimal effectiveness. Digital communication includes a variety of tools, such as online collaboration platforms, email, social media, and other technology-based applications. The success of an organization not only depends on the adoption of this technology, but also on the extent to which the organization is able to manage and build the effectiveness of communication through these digital media. Therefore, this research aims to establish the effectiveness of digital communication in an organization. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of digital communication in organizations has a positive impact on operational efficiency and productivity. Respondents highlighted that the use of digital communication tools, such as email and collaborative platforms, overcomes distance and time constraints, speeds up the exchange of information, and facilitates faster decision making. Employee engagement also increases through interactive communication channels, creating a more open and collaborative work environment. Despite this, challenges related to technological inadequacy and digital security issues remain major concerns that require strategic action in optimizing the benefits of digital communications within organizations.
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Fatima Zahra Ouariach, Mohammed Zine El Abidine, Amel Nejjari, and Mohamed Khaldi. "From classic communication to online communication: Identifying online communication tools." Global Journal of Engineering and Technology Advances 17, no. 2 (2023): 040–52. http://dx.doi.org/10.30574/gjeta.2023.17.2.0227.
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The emergence of the internet and digital technologies has facilitated the transition from classic communication to online communication. This shift has significantly expanded the possibilities of online communication. In this article, we will explore the development of a variety of online communication tools, such as synchronous and asynchronous online communication tools. These online communication tools support various types of communication. Ultimately, we will present how online communication offers new opportunities while requiring constant vigilance to maximize its benefits.
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Fatima, Zahra Ouariach, Zine El Abidine Mohammed, Nejjari Amel, and Khaldi Mohamed. "From classic communication to online communication: Identifying online communication tools." Global Journal of Engineering and Technology Advances 17, no. 2 (2023): 040–52. https://doi.org/10.5281/zenodo.10674960.
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The emergence of the internet and digital technologies has facilitated the transition from classic communication to online communication. This shift has significantly expanded the possibilities of online communication. In this article, we will explore the development of a variety of online communication tools, such as synchronous and asynchronous online communication tools. These online communication tools support various types of communication. Ultimately, we will present how online communication offers new opportunities while requiring constant vigilance to maximize its benefits.
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Timmis, Sue, Marie Joubert Gibbs, Anne Manuel, and Sally Barnes. "Reciprocity, generativity and transformation in communications using multiple digital tools." Proceedings of the International Conference on Networked Learning 6 (May 5, 2008): 367–75. http://dx.doi.org/10.54337/nlc.v6.9336.
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This paper explores the use of multiple tools for technology mediated communication, drawing on two recent empirical studies in which students and researchers in UK Higher Education worked on collaborative activities. Digital communication is integral to the personal lives of most young people who are or will become university students. Most students now use multiple digital tools and communication devices habitually (Borrenson Caruso & Salaway, 2007). Similarly, higher education researchers also engage in multiple forms of communication (Nentwich, 2003), and for both these groups, choices and decisions need to be made over how, when and where to communicate and interact with others. Socio-cultural theory, underpins the two projects and communications are understood to be dialogic and reciprocal (Bakhtin 1999). Furthermore, communication can be characterised as transmissive, ritualised or transformative (Pea, 1994) depending on its impact on other participants. Crucially, he suggests that ‘generativity’ or evolution of ‘ways of knowing’ comes about through transformative communication, where participants are mutually transformed by the process of communication and each participant offers resources for transforming the practice and meaning making of others. The first project (e-SIG Communications) focuses on online communications amongst a group of third year campus-based undergraduates in the UK, undertaking a 12 week module in e-Business. The students worked online in special interest groups (e-SIGs) and collaborated to produce a research study. Groups were encouraged to use a variety of communication tools including instant messaging, mobile phones, blogs and discussion groups on the university virtual learning environment (VLE). A wide variety of digital tools especially instant messaging, were habitually used by the students and the choice of tools was found to relate to friendship groups, home context, access and economic factors rather than the task. The second project (Trinity) was initiated under the umbrella of MiMeG, an ESRC funded e-Social Science project using software specifically designed for distributed, synchronous, collaborative analysis of video data. Trinity was set up to analyse the way the researchers used the multiple communication and research tools during the project. The findings suggest that there is a relationship between the formality of the tool chosen and the level of commitment in sharing emerging ideas. The choice of tools and the ways in which they were used was influenced by the researchers' relationship and by the efforts put into developing protocols for working together. The quality of the communications and their contributions to collaborative working and knowledge construction are then considered. A joint analysis of the conversations from both projects using Pea’s notions of transmission, ritual and transformative communication found that most students’ communications can be seen as transmissive or ritualistic. There were, however, examples of conversations offering mutual support and showing evidence of co-construction of knowledge, especially using instant messaging tools. The researchers' conversations were more often transformative, showing strong evidence of co-construction of ideas. The researchers used these tools consistently and for specific purposes, whereas the students chose tools based on friendship groups, lifestyles, economic and access factors. Collaborations in the eSIGs were often hindered by a lack of commitment to the group and task. Although the project was set as a collaborative activity, the students viewed it as a co-operative task, where co-operation supports every member of the team to attain their individual goals; collaboration is based on setting a common goal (Lewis, 1997). The paper concludes that the researchers' conversations were more often transformative and they were quite deliberate in identifying the specific needs of the task. The students, however, chose tools based on friendship groups and lifestyles rather than their appropriateness for the task in hand. Their conversations were more often transmissive within the e-SIGS and ritualistic with existing friends. The researchers matched the tool to the task, whereas the students might be thought to have matched the tool to the group and that this “task” in itself contributes to the transformation of the two groups in different ways.
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Mushka, Daniella. "GENESIS OF DIGITAL MARKETING IN THE AGE OF DIGITAL REVOLUTION." Innovative Solution in Modern Science 5, no. 60 (2023): 5. http://dx.doi.org/10.26886/2414-634x.5(60)2023.1.
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The article discusses the features of digital marketing in relation to classical, traditional marketing. A special attention is devoted to a review of digital communications and digital marketing tools, which by their nature are targeted, interactive and integrative. The research analyses the technology of digital marketing algorithmization describing the sequence of management decisions made to adapt developing digital marketing tools to the company’s activities. As part of the consideration of modern trends in the development of digital marketing, the author has identified the most effective tools applied by companies using web analytics to monitor the target and potential audience, and the behavior of recipients of communication messages in order to make decisions on the use of digital resources. Particular attention in the article is paid to the complex of integrated B2B and B2C tools, and various methods and techniques of interaction with consumers. As a result of the study of this topic, the author draws conclusions about the changing conditions for functioning of digital marketing tools within the framework of the new technological structure and Industry 4.0.Key words: digital marketing, digital marketing channels and tools, social networks, digital technology, integrated marketing communications, internet marketing.
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KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.
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Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business development. There is an emphasis on the differences between internet marketing and digital marketing, which is the different channels of communication. Internet marketing uses the Internet as a communication channel, and digital media includes digital television, radio, monitors, displays, and other digital communications in addition to the Internet. The main tools and advantages of using Internet marketing are identified. Internet marketing tools include video marketing, website, search marketing, SEO, viral marketing, search, media, banner, contextual advertising, email marketing, and social media marketing. The following advantages of using Internet marketing are identified: efficiency; saving the advertising budget; ability to manage from anywhere in the world; saving time; opportunity to choose the target audience (targeting); the possibility of detailed statistics that determine the effectiveness of marketing communications. The possibilities of using artificial intelligence in marketing are researched. They can be analyzed and studied in further research.
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Ігнатенко, Р.В. "ЦИФРОВІ КОМУНІКАЦІЇ В МАРКЕТИНГУ: СУТНІСТЬ ТА ПЕРСПЕКТИВИ РОЗВИТКУ В УМОВАХ ПАНДЕМІЇ COVID-19". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 31 (30 грудня 2021): 40–46. https://doi.org/10.5281/zenodo.6034732.
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In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digital marketing communications have become an integral part of today's quarantine business. The purpose of the article is to explore the essence of digital marketing communications and determine the main prospects for their development in the context of the COVID-19 pandemic. The article reveals the essence of the concept of "digital marketing communications", which means personalized and targeted online interaction of enterprises with consumers, carried out through various information technologies and digital communication channels, such as mobile marketing, digital TV, and advertising tools Internet. The functions of digital communications are established, and the main approaches to their organization are determined: allocation of digital communications in a separate direction within the enterprise's business processes and integration of digital communications with the marketing department. Finally, a comparative characterization of channels and tools of traditional and digital communication is made. It has been proven that marketing communications are one of the most effective ways to interact with stakeholders, which has proven its importance in the context of the COVID-19 pandemic. The paper describes the impact of the pandemic on the development of digital marketing communications based on marketing research by Twilio. It is concluded that the benefits of digital marketing will be a key area for developing a customer-centric approach that will allow organizations to increase competitiveness and effectively promote their brands.
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Kuzminova, Yu V. "USING DIGITAL TOOLS FOR IMPROVING MARKETING COMMUNICATION STRATEGY PERFORMANCE." Herald of the Belgorod University of Cooperation, Economics and Law 3, no. 70 (2018): 264–72. http://dx.doi.org/10.21295/2223-5639-2018-3-264-272.
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ZABURMEKHA, Yevgena, O. HAIDUK, and Artem MYKHAILOV. "DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (2022): 82–87. http://dx.doi.org/10.31891/2307-5740-2022-302-1-14.
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Traditionally, most people are accustomed to consider the most effective way of advertising: advertising in print media and television, underestimating Internet advertising. Today it is becoming increasingly important to change views on product promotion on the Internet. Most small, medium and large business owners looking for options to promote goods or services turn to digital marketing tools. The Internet has made and continues to have a significant impact on the formation and development of the global information society. With the development of the Internet, approaches to business management and communication policy are changing as one of its components. The number of audiences on the Internet already exceeds a significant number of traditional media, so when forming a communication strategy, it is necessary to assess: whether Internet users are part of the target audience, how easy it is to reach it via the Internet. The theoretical aspects of the features and current trends in the development of the digital marketing system are examined in the robot. Analytical follow-up of the activity of Ltd “Biosad” was carried out. Approved methods and methods of molding and pushing products under the support of digital marketing tools. Intensive development of electronic communications is a powerful tool for selling goods and services, as well as a means of active economic and technological improvement, development of Internet sites and defines the face of the modern domestic Internet. The Internet audience is significant and is characterized by the ability to attract the attention of the target audience. A test advertising campaign was conducted on the social network Facebook, after which a decision was made to retarget. As the advertising traffic was conducted through the account, the audience of those who interacted with the company’s account during the last month was gathered.
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Mora Forero, Jorge Alexander, Angie Lorena Salgado Moreno, and Yised Daniela Moreno Roldan. "Digital communication tools and memory tourism in Armero." ComHumanitas: revista científica de comunicación 15, no. 2 (2024): 246–56. https://doi.org/10.31207/rch.v15i2.466.
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The present research carries out a process of inquiry in order to describe the events of the Armero tragedy, which occurred on November 13, 1985, in Colombia. The objective of this study is to generate technological content to encourage memory tourism in Armero. The categories addressed by this research are those of technological tourism and memory tourism based on the history before, during, and after the tragedy. This study analyzes how to generate technological content to encourage memory tourism in Armero. The approach of this research is qualitative, and the types of research used in this project are descriptive and auditive. Interviews were used to describe the history of Armero through a podcast. The results describe the history of Armero using a digital communication tool such as the podcast, and data collection was carried out before, during, and after the tragedy of Armero was taken into account. This research contributes to the community of Armero and to the digital communication community about the history before, during, and after the tragedy. In conclusion, keeping the memory of Armero alive is an act of respect and recognition for the people who lost their lives and their families who suffered an irreparable loss.
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R, Arunkumar, Murugan PP, Senthilkumar M, and Dhivya C. "Digital and communication tools (DCTs): Constraints and suggestions." International Journal of Advanced Biochemistry Research 8, no. 12 (2024): 682–87. https://doi.org/10.33545/26174693.2024.v8.i12i.3261.
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Matra, Sarlita D., Inayatul Ulya, Dwi Agustina, et al. "Leveraging ICT tools to foster digital communication and digital society responsibility in ELT classrooms." BIS Information Technology and Computer Science 2 (April 28, 2025): V225012. https://doi.org/10.31603/bistycs.190.
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In an era defined by rapid technological advancements, fostering digital communication and responsibility is crucial for preparing learners to thrive in a digitally interconnected society. In English Language Teaching (ELT), the integration of Information and Communication Technology (ICT) tools and Internet of Things (IoT) technologies offers transformative opportunities to enhance learning outcomes while promoting ethical digital practices and global communication skills. A qualitative case study was conducted with 43 English prospective teachers who enrolled ICT in ELT subject. Data from semi-structured interviews, questionnaires, and document analysis revealed that ICT tools significantly improve student engagement and communication. Platforms like Google Classroom and Schoology were noted for facilitating collaborative discussions, while virtual tools such as Zoom enhanced real-time interaction and intercultural exchanges. Collaborative tools like Padlet and IoT-enabled devices supported interactive, context-rich learning environments. Findings showed that 85% of participants observed improved digital literacy and communication skills among students, particularly in group projects and global virtual exchanges. However, challenges such as technical limitations and teacher readiness were highlighted. AI tools like ChatGPT fostered learner autonomy, though some educators expressed concerns about ethical use. This study emphasizes the transformative role of ICT and IoT in fostering global digital communication and responsibility in ELT, underscoring the need for teacher training and resource optimization.
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Al matalka, Mohammed MHMOOD, and Khaled Yousef Issa Alshboul. "The Impact of Digital System Tools on Project Management Efficiency in Educational Institutions: The Mediating Role of Communication Quality within the Team (Language)." Data and Metadata 4 (March 8, 2025): 708. https://doi.org/10.56294/dm2025708.
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Introduction: This research explores the impact of digital system tools on project management efficiency in educational institutions in Jordan and Saudi Arabia, with a particular focus on the role of team communication quality. In the context of educational project management, the study examines how digital tools influence project outcomes and communication practices within teams.Methods: The study is based on an experimental design with three hypotheses, which were tested using questionnaire data collected from 176 respondents. The first hypothesis evaluates the positive effects of digital system tools on project management efficiency. The second hypothesis investigates the effects of digital tools on the quality of team communication. The third hypothesis examines the intervening role that communication quality plays in the relationship between digital tool usage and project efficiency.Results: The research confirms all three hypotheses. It demonstrates that the use of digital systems significantly enhances both project management efficiency and team communication quality. Furthermore, communication quality is found to act as a mediator in the relationship between digital system tools and project efficiency, amplifying the impact of digital tools on project outcomes.Conclusions: The findings suggest that educational institutions in Jordan and Saudi Arabia should prioritize the adoption of digital tools and focus on improving team communication methods. By doing so, they can significantly enhance project management efficiency and achieve better project results. The study underscores the importance of integrating digital tools and fostering strong communication practices to improve educational project management.
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Sisko Maarit Lipiäinen, Heini, Heikki Ensio Karjaluoto, and Marjo Nevalainen. "Digital channels in the internal communication of a multinational corporation." Corporate Communications: An International Journal 19, no. 3 (2014): 275–86. http://dx.doi.org/10.1108/ccij-07-2012-0050.
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Purpose – The purpose of this paper is to examine how digital communication tools are used for internal communication (IC) in multinational corporations (MNCs). Specifically, the study illustrates the role of digital channels in IC, the benefits they bring and the difficulties involved in using them. Design/methodology/approach – This research features a single-case study focusing on a listed Finnish multinational industrial corporation with a long history. Data for the study come from semi-structured theme interviews and a workshop in which the results were discussed. Findings – Digital IC tools are able to facilitate IC in MNCs, although some challenges may arise in relation to planning their utilization. Related to the role of digital channels in IC, these findings highlight the importance of face-to-face channels in everyday IC and the role of digital channels as more formal communication channels. Research limitations/implications – This paper focuses on a single organization. Additional research would be required to attain generalizable results. Practical implications – The effective use of new digital communication tools requires common guidelines across all areas of an MNC. Despite the great potential of new tools, the importance of face-to-face communication should not be ignored. Originality/value – Most of the research on IC in MNCs was conducted before the digital communications era. Recent advances in information technology have created new challenges and opportunities for IC.
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Іванова, Зоя Олегівна, та Володимир Олегович Іванов. "ОСОБЛИВОСТІ МАРКЕТИНГОВОЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ ЦИФРОВИХ ІНСТРУМЕНТІВ ТА ТЕХНОЛОГІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, № 5 (2020): 32–39. http://dx.doi.org/10.30857/2413-0117.2019.5.3.
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The authors seek to explore the importance of implementing marketing communications in modern business settings. The article offers insights into specific features of marketing communications and their essential role in company activities, being a critical factor that impacts on company competitiveness, creating its positive image among consumers, disseminating information about company products and services, etc. The research provides interpretations of the classic concepts of "communication", "marketing communication", "digital communication" along with presenting modern digital technologies of marketing communications. Based on the analysis of scientific literature, the major benefits of digital communications have been revealed, in particular: their interactivity, personalization and measurability. Also, a comparative overview of traditional and digital marketing communications is provided. Resting upon the works of N. Illiashenko, O. Savchenko, M. Stelnzer, J. Wubben, D. Khalilov, the authors suggest the basic tools of digital communications as well as providing the main advantages and disadvantages in their application. Particular emphasis is placed on the benefits of modern digital technologies of marketing communications (3D technologies; augmented reality (AR); virtual reality (VR); QR code). To achieve the most effective results from the implementation of digital tools and technology for sales promotion, it is critical to design a clear and specific marketing communication program that will contribute to developing a detailed marketing plan and build a company strategy for the future.
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ANDRUSHKEVYCH, Z., V. NIANKO, and O. SITARCHUK. "DIGITALIZATION – AN EFFECTIVE INSTRUMENT OF ENTERPRISE’S COMMUNICATIVE POLICY DURING THE COVID-19 PANDEMIC." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 15–18. https://doi.org/10.31891/2307-5740-2020-286-5-3.
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The article examines the digital tools of marketing communications, lists their benefits and features of use in today’s business environment. The concept of digital marketing and the need for timely transition of enterprises to this type of communication with the consumer is defined. The components of building an effective marketing communication policy of the enterprise are considered, which provides for the active presence of the enterprise in social networks and the use of all possible means of digital communications. The degree of «presence» of digital technologies in the marketing strategy of the enterprise is substantiated. The role of digital marketing in a modern enterprise is determined, the main tasks that are solved in the process of digitalization of domestic enterprises. The main digital channels for the transmission of communicative information from the enterprise to the consumer are considered. In order to use the opportunities of digitalization in the communication policy of enterprises, statistical data on the effectiveness of various channels of digital marketing in Ukraine over the past year. Digital tools most often used by domestic enterprises are highlighted and digital tools are characterized, which should be used for effective communication policy by enterprises in modern conditions. The impact of the COVID-19 pandemic and quarantine conditions on the peculiarities of the communication policy of enterprises, taking into account the quarantine lifestyle of people, is highlighted. The volume of marketing budgets of enterprises, which should be directed to digital marketing, has been determined. A set of advantages of digitalization as an effective tool of marketing communication policy of enterprises in the context of the COVID-19 pandemic has been formed.
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Болодурина, М. П. "Digital transformation of marketing communications tools." Экономика и предпринимательство, no. 8(145) (January 19, 2023): 851–54. http://dx.doi.org/10.34925/eip.2022.145.8.168.
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Цифровая трансформация общества в целом и технологий маркетинга в частности оказывает значительное влияние на возможности коммуникации между компаниями и потребителями. Поиском инструментов, способных воздействовать на современного потребителя, имеющего практически неограниченный доступ к информационным ресурсам заняты все субъекты маркетинговой деятельности. В статье проведен анализ использования цифровых технологий в продуктовых и маркетинговых инновациях. Сделан вывод о том, что внимание современных исследователей сконцентрировано на социальных, экономических и маркетинговых эффектах, используемых цифровых технологий. Проведена оценка цифровой трансформации маркетинга влияния как инструмента маркетинговых коммуникаций. The digital transformation of society in general and marketing technologies in particular has a significant impact on the possibilities of communication between companies and consumers. All subjects of marketing activity are engaged in the search for tools that can influence the modern consumer, who has virtually unlimited access to information resources. The article analyzes the use of digital technologies in product and marketing innovations. It is concluded that the attention of modern researchers is focused on the social, economic and marketing effects of digital technologies used. The evaluation of the digital transformation of influence marketing as a marketing communications tool has been carried out.
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Ambarova, Polina, A. Mal'cev, and S. Ermolaeva. "DIGITAL TOOLS OF COMMUNICATION IN THE UNIVERSITY TRADE UNION." Management of the Personnel and Intellectual Resources in Russia 13, no. 3 (2024): 47–51. http://dx.doi.org/10.12737/2305-7807-2024-13-3-47-51.
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The digital transformation of society and higher education affects university trade unions today, especially the sphere of communicative interaction between members of a trade union organization. The introduction of digital communication and information exchange tools has become a daily practice of modern university trade unions. However, representatives of the university trade union have different attitudes towards the use of digital communication tools, perceive their risks, and have different preferences in choosing certain communication tools. The purpose of the article is to identify the attitude of university trade union members to digital communication methods and their impact on various aspects of the life of university trade unions. A study conducted in 2023 in a number of universities in the Ural Federal District showed that members of university trade unions are generally ready to use digitalization tools to intensify communication and quickly achieve their goals. However, the trade union community is clearly aware of the risks of digital communication, including digital exclusion, increased information noise and reduced cohesion.
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Pavlo, Bradulov, and Ordynskyi Volodimir. "INTERNET-MARKETING TOOLS OF TRANSNATIONAL CORPORATIONS." Knowledge, Education, Law, Management 2020 № 1 (29) (November 18, 2020): 36–56. https://doi.org/10.5281/zenodo.4279913.
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The article is devoted to the problem of using Internet tools by technological multinational corporations in order to achieve marketing goals. The main tendencies of the sphere of Internet marketing, which are characteristic for technological TNCs, are investigated and the specifics of the use of Internet means in this sphere of business are revealed. It is noted that using digital helps to build effective reach of TA that cannot be covered by TV. The author emphasizes that is important to use effective channel split for digital activity. Recommendations on implementation digital marketing in media strategy are developed. In this article considered theoretical construction of Internet marketing management processes in the modern information environment. Approaches to Internet marketing management depending on the type of product are offered. Systematized approaches to the management of digital communication tools. The principles of communication in the network in accordance with the target actions of users are described. The indicators of efficiency and effectiveness of marketing communications on the Internet, features of their calculation and analytical approaches to the interpretation of results and further application of relevant management conclusions are determined on the basis. The problem of measurement the effectiveness of digital marketing is connected with the concept of the conversion rate, that is, the fact of the transition of the audience from visitors to the category of potential consumers and the visualization of success stages of the conversion process (also called conversion funnel). It is indicated that a permanent competitive analysis should be aimed at assessing the quantitative and qualitative indicators of the relevant channels, successful and unsuccessful elements or activities. The classification of adv campaigns types is described. Defying on this different types of adv campaign should be chosen.
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Subaldan, Pindy, and Aswad Ishak. "Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, no. 1 (2023): 131. http://dx.doi.org/10.12928/sylection.v3i1.13951.
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Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through digital media channels such as Instagram, Facebook, TikTok and Twitter with the account name @bantuleventsid. This research aims to find out how Bantul events implements Digital Integrated Marketing Communication (DIMC) to communicate cultural events in Bantul Regency through digital media consisting of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This research uses a qualitative approach focusing on Digital Integrated Marketing Communication (DIMC) activities commonly carried out consisting of advertising, personal selling, sales promotion, public relations and digital-based direct marketing to promote cultural events. The main conclusion from this research is that the application of digital integrated marketing communication in communicating cultural events can be done well and is cost efficient. The digital integrated marketing communication (DIMC) concept is one manifestation of the transformation of the integrated marketing communication (IMC) concept, the implementation of which is adapted to technological developments and the characteristics of the current digital industry.
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Dinçer, Emre. "Using Digital Tools for an Enhanced Risk Communication in Health Professionals – Patient Interactions." Applied Scientific Research 3, no. 1 (2024): 156–67. http://dx.doi.org/10.56131/tmt.2024.3.1.207.
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This study investigated the effect of integration of new media tools into health professionals –patient interactions to improve the communication of risks associated with medical interventions and healthcare decisions. As technology became increasingly prevalent in healthcare settings, understanding how digital tools could facilitate transparent and comprehensible risk communication was crucial. The study explored various digital platforms, communication strategies, and their impact on patient understanding, engagement, and shared decision-making. A qualitative case study design was adopted to delve deeply into the experiences, perceptions, and practices of health professionals and patients regarding the use of digital tools in risk communication. Semi-structured interviews were used to allow for flexibility in exploring participants' views while ensuring that key topics related to digital tools and risk communication were covered. Keywords: digital tools, risk intelligence, risk communication, doctor–patient interactions, healthcare, patient engagement, shared decision-making.
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Drachuk, Vira, Tetiana Shchudrova, Tamara Kopchuk, Оlexandra Goroshko, and Mariana Dikal. "DIGITAL TOOLS FOR COLLECTING FEEDBACK EFFECTIVELY." Sworld-Us Conference proceedings, usc17-01 (March 30, 2020): 91–93. http://dx.doi.org/10.30888/2709-2267.2023-17-01-015.
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Establishing communication between the student and the teacher by improving feedback allows to strengthen cooperation and learning outcomes, to be able to respond and change the style of presenting information, according to the needs of students, to hones
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Dr. Rajeshkumar Ishwarbhai Patel. "The Impact of Digital Tools on English Language Learning and Communication." Meadow International Journal of Advancements in Multidisciplinary Research 2, no. 1 (2024): 08–12. http://dx.doi.org/10.62060/mjamr.v2i1.74.
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English language learning has always been an important aspect of education, enabling individuals to communicate effectively in a global world and participate in social and economic activities. With the emergence of digital tools and technologies, there has been a significant shift in how language learning and communication take place. Given the growing significance of digital literacy in today’s interconnected world, it is pertinent and necessary to investigate how digital tools have altered the process of learning and communicating in English. In order to shed light on the expanding subject of digital language learning, this study will analyse the effects of digital technologies on the acquisition and use of the English language.
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Parlina, Iin, and Ika Purnama Sari. "The Phenomenon of Digital Transformation of Technology and Communication in School Environments." Salus Publica: Journal of Community Service 2, no. 3 (2025): 168–73. https://doi.org/10.58905/saluspublica.v2i3.344.
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The existence of digital technology tools in today's society is no longer standard, because every society starting from the environment of children's lives, the environment of adolescents and even adults has made technological tools a necessity so that of course it cannot be separated from human life. Many people as individuals in their daily lives and their lives in the organizational environment, digital technology tools play an important role, because all sources of information can be obtained using the help of these technological tools, so that work that has been difficult to complete will become easy and does not take a long time to complete. For students, technological tools are used as a source to find information about science in completing learning tasks that are needed at a certain time. In this community service activity, socialization and training were given to students on how students' behavioral actions in responding to the phenomenon of the transformation of digital technology tools that are used as sources and media for learning. So that digital tools have problems with attacks from technological transformation activities from students' digital tools, they can overcome them. This activity was carried out at the Karalat digitala Private Vocational School in Pematangsiantar City, North Sumatra, with a socialization method provided by the team, and a demonstration of students' work as basic skills training for students in the field of technology by giving several questions at the end of the activity. This was done to measure the level of success in the PkM activity, that the value obtained from several students who answered correctly reached 95.2% who could answer directly from several questions that could be answered by participants (students) of Karalat digital Private Vocational School
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Țifrac, Maria. "Communication and Digital Tools for Online Activities with Preschoolers." Journal of Educational Theory and Practice DIDACTICA PRO... 21, no. 4-5 (128-129) (2021): 54–57. https://doi.org/10.5281/zenodo.5596840.
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The use of digital tools and technologies by kindergarten teachers in online activities tends to arouse the interest and curiosity of preschoolers. In choosing digital tools, teachers must take into account their pedagogical value (the degree of interaction, communication, and collaboration, the development of 21st-century skills etc.). One aspect that motivates the teachers is the mutual exchange of good practices and specific examples that stimulate learning, communication, and socialization.
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Makarenko, Volodymyr, Oksana Aleksieieva, Artem Fysiuk, Tetiana Filimonova, and Nataliia Tsypliak. "Google’s Digital Tools for Education: A Selection of Tools." Journal of Curriculum and Teaching 13, no. 3 (2024): 91. http://dx.doi.org/10.5430/jct.v13n3p91.
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The article delves into the pivotal role and significance of digital tools in the realm of educational activities, exploring their impact on various aspects of the learning process. Focusing on the analysis of Google Docs, Google Forms, and Google Meet, researchers unearthed valuable insights. Google Docs emerged as a potent catalyst for enhancing student engagement and fostering their creativity within the learning environment. By offering collaborative features and real-time editing, Google Docs empowered students to actively participate in group projects and share ideas, thereby elevating their overall learning experience. The efficacy of Google Forms in tracking academic performance came to the fore, as educators found it to be an invaluable tool for generating assessments and surveys. Furthermore, Google Meet emerged as a versatile solution for enabling seamless video conferencing, transforming distance education by facilitating convenient and dynamic communication between students and instructors. This platform fostered meaningful interactions, ensuring a sense of community and social connection in virtual learning environments. In conclusion, this study serves as a stepping stone for the continued advancement of digital tools in education. By leveraging the potentials of Google Docs, Google Forms, and Google Meet, educators can foster active student engagement, enhance academic performance monitoring, and enable effective communication. However, to truly harness the transformative power of technology, a dedicated focus on accessibility, inclusiveness, student well-being, and adaptability to rapidly changing technologies is imperative. Embracing these principles will undoubtedly pave the way for an enriched and future-ready educational landscape.
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Abdigapbarova, Ulzharkyn, Dinara Yeshenkulova, Laura Shalabayeva, Elmira Aitenova, Nadezhda Zhiyenbayeva, and Olga Tapalova. "Evaluation of the Level of Network Communicative Culture among Teachers and Students." International Journal of Interactive Mobile Technologies (iJIM) 19, no. 02 (2025): 143–67. https://doi.org/10.3991/ijim.v19i02.51129.
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This study aims to assess the level of network communication culture among teachers and students to determine their abilities and skills in the field of network communications. Structured questionnaire surveys were utilized as one of its primary methods for data collection in this study. The data obtained confirms the widespread recognition of digital technologies among students and teachers. The high level of internet usage among students (70%) and active engagement in online chats (73%) underscores the significance of access to online resources and various communication tools in the educational process. Educators also actively utilize digital tools, although some report low (10%) or moderate (25%) levels of knowledge and express a need for additional training and support. The results emphasize the importance of effective time and resource management for teachers, as well as the convenience and accessibility of digital tools for students. Some students suggest replacing face-to-face contact with digital tools and emphasize the importance of interpersonal communication. The attained results can be integrated into the existing knowledge framework within the domains of education, psychology, pedagogy, information technology, and sociology, thereby facilitating a deeper understanding of the impact of digital technologies on educational processes.
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Azrul, Muhammad Ashraf, Nur Azilia Azlin, Nur Aqilah Alias, and Zaemah Abdul Kadir. "The Role of Digital Communications in Enhancing Inclusivity and Diversity in the Workplace." International Journal of Research and Innovation in Social Science VIII, no. X (2024): 1208–13. http://dx.doi.org/10.47772/ijriss.2024.8100102.
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This study explores the role of digital communication tools in promoting inclusivity and diversity within the workplace, specifically focusing on Qalby App, a company providing Islamic educational content. Through qualitative interviews with employees across various departments, the research identifies the types of digital tools used, such as Google Meet, WhatsApp, and Basecamp, and evaluates their effectiveness in enhancing communication, fostering inclusivity, and overcoming challenges related to hierarchy, personality differences, and age gaps. The findings reveal that while digital tools improve accessibility, streamline communication, and enable global collaboration, challenges still exist. These challenges must be addressed to maximise the potential of digital communication tools in promoting diversity and inclusivity. The study concludes by offering strategies for enhancing the use of digital tools to foster a more inclusive work environment.
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VELASQUES, Taline Sabany, Lucas Schwartz dos ANJOS, Raquel Martins FERNANDES, Igor Radtke BEDERODE, and Luciane Albernaz de Araujo FREITAS. "DIGITAL INFORMATION AND COMMUNICATION TECHNOLOGIES IN DESIGN EDUCATION AMID THE PANDEMIC." Boletim de Conjuntura (BOCA) 21, no. 63 (2025): 449–77. https://doi.org/10.5281/zenodo.15330860.
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The coronavirus pandemic had a significant impact on society. In education, it led to the closure of schools and the adoption of Emergency Remote Teaching to continue classes at the Federal Institute of Rio Grande do Sul (IFSul). Teachers and students had to adapt quickly to the new scenario, which brought new challenges and opportunities, boosting and highlighting the importance of using Information and Communication Technologies (ICT) in education. Given this scenario, this research aims to identify how the use of DICTs has supported teaching processes in the midst of the pandemic and what the consequences of their use have been on the return to face-to-face teaching. Through a methodological process of a qualitative and exploratory nature, a case study was carried out, with the application of a questionnaire to teachers and students and subsequent analysis of the data obtained and content analysis. In conclusion, it was possible to see that ICT-mediated education can foster collaborative learning between all those involved, in favor of more horizontal relationships. In addition, the results also give rise to reflections on the possibilities of use and the future paths to be explored.
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Bilovodska, Olena, and Ivan Holovachov. "SYSTEMATIC RESEARCH OF DIGITAL MARKETING STRATEGY TOOLS." Economic journal of Lesya Ukrainka Volyn National University 3, no. 27 (2021): 90–95. http://dx.doi.org/10.29038/2786-4618-2021-03-90-95.
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In the 21st century, when technology is evolving rapidly and there is unlimited access to information, there is no denying that the world we live in is changing rapidly. The rapid development of science, globalization, the transition to the information society and the digital economy have contributed to a significant transformation of society. Currently, the world is creating a global digital space, so globalization and digitalization - the main trends of today, which to a greater or lesser extent cover all countries. Digitalization is a general term for the digital transformation of society and the economy. It describes the transition from the industrial age and analog technologies to the age of knowledge and creativity, which is characterized by digital technologies and innovations in digital business. Of course, marketing has not been left out and has undergone significant changes in recent times, resulting in the concept of digital marketing. So еhe article establishes that digital marketing is a type of marketing activity that through digital channels by digital methods allows targeted interaction with target market segments in virtual and real environments. The marketing tools of the Internet are studied and the marketing communication strategy in the digital environment is considered as a component of the company's marketing complex, which determines the company's communication influence on market participants through the use of digital influence tools and active process moderation in the communication environment.
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Vasiliev, Denis. "THE USE OF DIGITAL COMMUNICATIONS TOOLS BY LATVIAN ENVIRONMENTAL NGOS." ENVIRONMENT. TECHNOLOGIES. RESOURCES. Proceedings of the International Scientific and Practical Conference 1 (June 16, 2021): 250–54. http://dx.doi.org/10.17770/etr2021vol1.6515.
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Successful nature conservation requires engagement of diverse groups of stakeholders. Attracting attention of general public and engagement of local communities that underpin sustainable development are between the most important aspects of effective communications by environmental non-governmental organizations (ENGOs). In the modern world digital tools provide unprecedented opportunities for broadening reach of ENGO communications. In Latvia, many organizations including ENGOs use digital tools as a part of their communications mix. However, it is important to understand to what extent the power of digital strategies is utilised by these organisations. For this purpose, analysis of Latvian ENGO digital strategies was undertaken. The analysis involved evaluation of digital usage by top Latvian ENGOs in comparison to application of online communications tools by similar organizations in Western Europe and in the USA. It was found that while Latvian ENGOs actively use digital communications tools, in comparison with western organizations a range of approaches that make online strategies effective is still underutilised. This may generally reduce reach of the communications and their public appeal. Ultimately, underuse of opportunities provided by digital communication tools may weaken effectiveness of nature conservation at a regional scale. Thus, it is suggested to enhance digital communications taking an example from Western ENGOS by introducing more educational and engaging content in a variety of formats, ranging from audio to video materials. Detailed recommendations based on findings of present review are provided.
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Mary, Omoboye, Emmanuella Eneh Nkechi, and Celestina Titor-Addingi Mwuese. "Digital communication tools in family therapy: A review of opportunities and challenges for English-Speaking practitioners." World Journal of Advanced Research and Reviews 21, no. 2 (2024): 1892–99. https://doi.org/10.5281/zenodo.14042441.
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Digital communication tools have revolutionized the field of family therapy, offering both opportunities and challenges for English-speaking practitioners. With the proliferation of technology, therapists have access to a wide array of platforms and applications that can enhance therapeutic interventions. However, integrating these tools into practice requires careful consideration of ethical, legal, and clinical implications. Digital communication tools offer numerous advantages for family therapy practitioners. Teletherapy platforms enable therapists to reach clients in remote locations or those with mobility constraints, expanding access to care. Video conferencing allows for face-to-face interactions, facilitating rapport building and nonverbal communication cues essential for effective therapy. Additionally, digital tools such as secure messaging apps or virtual whiteboards enhance communication between sessions, fostering continuity of care and homework completion. Online support groups and forums provide clients with opportunities for peer support and community engagement, supplementing traditional therapy approaches. Despite their benefits, digital communication tools pose significant challenges for English-speaking practitioners. Ensuring confidentiality and data security is paramount, requiring adherence to stringent privacy regulations such as HIPAA (Health Insurance Portability and Accountability Act). Therapists must navigate issues of informed consent, boundary maintenance, and emergency protocols in the digital realm. Moreover, technological barriers, such as internet connectivity issues or lack of digital literacy among clients, can hinder the effectiveness of therapy sessions. Cultural considerations also play a role, as language barriers or cultural differences in technology use may impact therapeutic engagement. Digital communication tools offer English-speaking family therapy practitioners unprecedented opportunities to enhance therapeutic interventions. However, these tools come with inherent challenges that must be addressed to ensure ethical and effective practice. By carefully navigating the opportunities and challenges presented by digital communication tools, therapists can harness the power of technology to improve client outcomes and advance the field of family therapy.
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González-Gómez, Antonia-Alejandra, and Karla Jiménez-Comrie. "Interactive digital TV and its learning tools." Comunicar 13, no. 26 (2006): 93–101. http://dx.doi.org/10.3916/c26-2006-15.
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Interactive Digital TV (IDTV) is a reality in the midst of the Information Society, is expected to allow the development of new interactive systems that may be useful in daily life as well as in other scopes such as education, politics and economics. The implications that IDTV requires to mature settles new challenges for both public and private authorities, and, demands also, new standards for other aspects such as technolgy applications, television industry, legal frames, social envioroments and education fields. This paper presents the basis of IDTV and also looks beyond to explore what are the outlines that can be used to provide an efficient broadcast and interactivity. La televisión digital interactiva es una realidad de la llamada «sociedad de la información» que funciona a partir de la difusión de la televisión directa, de las redes por cable y de la televisión digital terrestre, junto con la mejora de la calidad en la recepción y visualización de las señales televisivas, de los sistemas digitales de interacción y de la recepción portátil y móvil de la señal de televisión. En ese sentido, en el futuro se espera que las computadoras unidas con las emisiones televisivas digitales, permitan el desarrollo de sistemas interactivos que se puedan aplicar tanto en la vida cotidiana como en la educación formal y no formal. Las implicaciones que la televisión digital interactiva conlleva, provocan una reconversión en la tarea de los medios de comunicación y plantean nuevos retos en los poderes públicos y privados. En el campo educativo, la televisión digital interactiva representa oportunidades de interacción viva con el usuario, sin embargo en el momento actual, las investigaciones en este campo son escasas.
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Kumar, R. Nagarjuna, C. A. Rama Rao, B. M. K. Raju, Josily Samuel, G. Nirmala, and B. Sailaja. "Monitoring and evaluation using digital tools." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 17, no. 2 (2021): 765–74. http://dx.doi.org/10.15740/has/ijas/17.2/765-774.
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Data collection and monitoring and evaluation (M and E) efforts will take a remarkable deal of time and methodical planning and implementation. In the past, these were finished with paper and pen, which made them susceptible to error, difficult to conduct on a big scale, and immoderate in transaction charges. Information and communication era (ICT) tools, which includes hardware like mobile phones and tablets, applications with the functionality to create digital surveys and software programme application that allows clients to upload the data to storage facilities have reduced the conventional annoying conditions associated with far off data collection and M and E. New knowledge base does not or takes too long time to reach to the farmers, and the needs of practical farming are not communicated sufficiently to the research community. Thus, new collaborative strategies and ICT may be crucial tools to remedy some of the gaps with the useful resource of the use of improving get right of entry to to consequences, know-how trade and communication further to upkeep and schooling. This paper summarizes how digital tools can play major role in extension for monitoring and evaluation and the key troubles, annoying conditions and experiences derived from literature and different case studies.
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Malá, Denisa, Lukáš Smerek, Martina Minárová, and Veronika Bódiová. "Effectiveness of Communication Tools in Slovak Enterprises Before and During the Covid-19 Pandemic." Organizacija 57, no. 3 (2024): 275–85. http://dx.doi.org/10.2478/orga-2024-0020.
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Abstract Background and purpose The Covid-19 pandemic brought about a shift in the way businesses operate, accelerating the adoption of digital communication tools. The study examines the effectiveness of communication tools in Slovak enterprises, comparing the dynamics before and during the pandemic. The study highlights the need for businesses to address communication-related issues. Methodology An electronic questionnaire was used to collect the data. The representative survey sample consisted of 555 respondents. The results of the research were processed using the statistical tools McNemar Test, Pearsons Chi square test and Cramer’s V. Results Before the pandemic, Slovak enterprises relied on traditional means of communication, with face-to-face meetings, phone calls and emails being the primary means of interaction. However, when the pandemic forced people to work from home, dependence on digital communication tools such as video conferencing and collaboration platforms increased significantly. Conclusion The research findings indicate that during the pandemic, businesses recognized the importance of digital communication tools for sustaining business operations and employee collaboration. In conclusion, the Covid-19 pandemic was a catalyst for the transformation of communication practices in Slovak enterprises. The findings emphasise the continued importance of digital communication tools in the post-pandemic era and the need for businesses to strike a balance between traditional and digital communication methods in order to optimise overall effectiveness.
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Putra, Y. E., and Nungki Heriyati. "Communication Tools in Ordering Product." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 192–99. http://dx.doi.org/10.34010/icobest.v1i.35.
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The study attempts to examine the utilization of Chatbot as a smart assistant in ecommerce. Nowadays, there are more than 80 million people in Indonesia actively shopping online. The e-commerce sector has produce more than $12.2 Billion or equal with 45% digital economy in Indonesia. It makes retailers have to be more aggressive in doing the promotion and marketing. Employing descriptive method and interview, the research tries to describe the impact of the usage of the software. The result shows that by adapting the chatbot in the platform can become one of the strategies to increase the consumer satisfaction and brand loyalty. Chatbot can help the consumer to buy and order a product directly via a messaging feature anytime and anywhere. Chatbot can also act as a smart assistant for the consumer to simplify the existing workflow. Chatbot is a way for seller in e-commerce industry as a solution to be ready to serve and fulfil the consumer desires.
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Yurii, Chaplinskyі, and Bozulenko Olena. "STRATEGIC MARKETING COMMUNICATION TOOLS FOR RESTAURANT BUSINESS ENTERPRISES." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS II, no. 94 (2024): 168–80. https://doi.org/10.34025/2310-8185-2024-2.94.11.
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The modern marketing environment is characterized by high levels of competition in the restaurant industry, which requires companies to develop and implement effective marketing strategies and use marketing communications to attract and retain consumers. At the same time, the growing influence of digital technologies and social networks in advertising, public relations, sales promotion, and branding requires restaurant businesses to actively use the latest marketing communication tools to operate successfully in the market. Changes in consumer preferences and the emergence of new trends in the restaurant business require constant analysis and adaptation of marketing strategies. Therefore, the study of strategic tools for marketing communications in the restaurant business is of great importance for understanding current market trends and improving practical approaches to managing companies in this industry. The study concludes that the implementation of management measures aimed at the creation of strategic marketing communications will allow restaurant business enterprises to maintain and improve their position in the competitive struggle in the long term. The main ones The modern marketing environment is characterized by high levels of competition in the restaurant industry, which requires companies to develop and implement effective marketing strategies and use marketing communications to attract and retain consumers. At the same time, the growing influence of digital technologies and social networks in advertising, public relations, sales promotion, and branding requires restaurant businesses to actively use the latest marketing communication tools to operate successfully in the market. Changes in consumer preferences and the emergence of new trends in the restaurant business require constant analysis and adaptation of marketing strategies. Therefore, the study of strategic tools for marketing communications in the restaurant business is of great importance for understanding current market trends and improving practical approaches to managing companies in this industry. The study concludes that the implementation of management measures aimed at the creation of strategic marketing communications will allow restaurant business enterprises to maintain and improve their position in the competitive struggle in the long term. The main ones are: active influence on the target audience using the maximum number of communication channels, development and maintenance of a strong brand, maximum use of online channels for transmitting communication messages, implementation of sales promotion measures, ensuring feedback from consumers, establishing communication with current and potential partners, strategic analysis of the effectiveness of marketing communication. The implementation of these tools in practice will allow restaurant business enterprises to increase the efficiency of long- term management in the field of marketing communication, which in the future will make it possible to bring the management of the company in general and marketing activities in particular to a new qualitative level.
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Ballentine, Brian. "Digital humanities and technical communication pedagogy." Communication Design Quarterly 10, no. 1 (2022): 24–37. http://dx.doi.org/10.1145/3507454.3507457.
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Technical communication instructors, especially those with expertise in visual rhetoric, information design, or multimedia writing are well-suited to teach an introductory Digital Humanities (DH) course. Offering a DH course provides an opportunity to reach extrafield audiences and work with students from a variety of humanities disciplines who may not have the option of taking such a course in their home department. The article advocates for a DH course that offers a methods-driven pedagogy that engages students with active learning by requiring them to research, dissect, and report on existing DH projects, as well as work with existing datasets and methods from prior student research projects or existing DH tools. The sample student project reviewed here uses the data visualization software ImagePlot, and discussion includes how the student used the tool to examine changes in brightness, hue, and color saturation, as well as calculate the total number of distinct shapes from 397 comic book covers. Ultimately, the students are tasked with developing a research question and moving to an articulated methods-driven approach for exploring the question. The student project along with the tools and sample datasets available with them are treated as a module that may be included in an introductory DH course syllabus or training session.
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Mary Omoboye, Nkechi Emmanuella Eneh, and Mwuese Celestina Titor-Addingi. "Digital communication tools in family therapy: A review of opportunities and challenges for English-Speaking practitioners." World Journal of Advanced Research and Reviews 21, no. 2 (2024): 1892–99. http://dx.doi.org/10.30574/wjarr.2024.21.2.0635.
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Digital communication tools have revolutionized the field of family therapy, offering both opportunities and challenges for English-speaking practitioners. With the proliferation of technology, therapists have access to a wide array of platforms and applications that can enhance therapeutic interventions. However, integrating these tools into practice requires careful consideration of ethical, legal, and clinical implications. Digital communication tools offer numerous advantages for family therapy practitioners. Teletherapy platforms enable therapists to reach clients in remote locations or those with mobility constraints, expanding access to care. Video conferencing allows for face-to-face interactions, facilitating rapport building and nonverbal communication cues essential for effective therapy. Additionally, digital tools such as secure messaging apps or virtual whiteboards enhance communication between sessions, fostering continuity of care and homework completion. Online support groups and forums provide clients with opportunities for peer support and community engagement, supplementing traditional therapy approaches. Despite their benefits, digital communication tools pose significant challenges for English-speaking practitioners. Ensuring confidentiality and data security is paramount, requiring adherence to stringent privacy regulations such as HIPAA (Health Insurance Portability and Accountability Act). Therapists must navigate issues of informed consent, boundary maintenance, and emergency protocols in the digital realm. Moreover, technological barriers, such as internet connectivity issues or lack of digital literacy among clients, can hinder the effectiveness of therapy sessions. Cultural considerations also play a role, as language barriers or cultural differences in technology use may impact therapeutic engagement. Digital communication tools offer English-speaking family therapy practitioners unprecedented opportunities to enhance therapeutic interventions. However, these tools come with inherent challenges that must be addressed to ensure ethical and effective practice. By carefully navigating the opportunities and challenges presented by digital communication tools, therapists can harness the power of technology to improve client outcomes and advance the field of family therapy.
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Kuzminska, Olena. "Selecting tools to enhance scholarly communication through the life cycle of scientific research." Educational Technology Quarterly 2021, no. 3 (2021): 5. http://dx.doi.org/10.55056/etq.19.
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Education and science digitalization belongs to the priority areas of information society development. However, we can observe that while Ukraine enters the European educational and scientific space, Ukrainian scientists cannot yet efficiently compete in the international labor market. One of the reasons behind this is that Ukrainian scientists and researchers are not fully integrated into the world system of digital scholarly communication. To help researchers use digital tools supporting scholarly communication, many companies carry out various educational events to support open science and initiate international research and projects. Under modern conditions the digitalization of scientific communication went to the front-burner due to the COVID-19 pandemic. At the same time, the forced transition to digital scholarly communications through the COVID-19 pandemic can help integrate young scientists into the international scientific space. This article provides an analysis of tools to support scholarly communication developed within the ``101 Innovations in Scholarly Communication'' project. The international survey demonstrates the tools that scientists prefer to use at each stage of the research. This paper characterizes the advantages of particular tools on different stages of scientific research process induced by the current tendency for scholarly communication digitalization. During the work, we outlined the scope for future research and found it necessary to conduct an additional survey for the scholarly community.