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Books on the topic 'Direct mail marketing'

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1

plc, Taylor Nelson AGB, ed. Direct mail in direct marketing 1983-92. Taylor Nelson AGB Publications, 1994.

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2

J, Goodwin Leslie, and Mardev Ltd, eds. Direct mail databook. 5th ed. Gower, 1987.

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3

J, Goodwin Leslie, and Mardev Ltd, eds. Direct mail databook. 5th ed. Gower, 1987.

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4

American Academy of Estate Planning Attorneys. Direct mail library. American Academy of Estate Planning Attorneys, 2002.

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5

Bannister, James W. Direct mail in Canada. John Williams, 1989.

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6

), Direct Marketing Creative Guild (U S. Direct marketing design: The graphics of direct mail and direct response marketing. PBC International Inc., 1985.

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7

Fraser-Robinson, John. The secrets of effective direct mail. McGraw-Hill, 1989.

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8

W, Graham John. Sellingby direct mail: An entrepreneurial guide to direct marketing. Piatkus, 1988.

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9

Bodian, Nat G. The publisher's direct mail handbook. ISI Press, 1987.

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10

1948-, Jacobs Ron, ed. Successful direct marketing methods. 7th ed. McGraw-Hill, 2001.

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11

Brown, Herbert E. Readings & cases in direct marketing. NTC Business Books, 1989.

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12

Brown, Herbert E. Cases in direct marketing. 2nd ed. NTC Business Books, 1996.

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13

Association, Direct Marketing, and Royal Mail, eds. DMA Royal Mail direct marketing awards, 1994. Haymarket Business Publications, 1994.

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14

Throckmorton, Joan. Winning direct response advertising: From print through interactive media. 2nd ed. NTC Business Books, 1997.

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15

Throckmorton, Joan. Winning direct response advertising: How to recognize it, evaluate it, inspire it, create it. Prentice-Hall, 1986.

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16

K, Jones Susan, ed. Selling by direct mail: An entrepreneurial guide to direct marketing. Piatkus, 1988.

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17

Brian, Thomas. Royal Mail guide to direct mail for small businesses. [Butterworth-Heinemann], 1996.

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18

Bodian, Nat G. Direct marketing rules of thumb: 1000 practical andprofitable ideas to help you improve response, save money and increase efficiency in your direct program. McGraw-Hill, 1995.

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19

Tedesco, T. J. Direct mail pal--Canada: A direct mail production handbook serving the informational needs of the Canadian direct mail industry. PIA/GATF Press, 2006.

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20

Clark, Raymond P. The power of direct marketing: How to make direct marketing, especially direct mail, work for you, to build your brand and to create a preference for it. Direct Advertising, 1996.

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21

Fairlie, Robin. Database marketing and direct mail: A practical guide to thetechniques and applications. 2nd ed. Kogan Page, 1993.

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22

Bly, Robert W. Direct mail profits: How to get more leads and sales by mail. Asher-Gallant Press, 1987.

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23

Christen, François G. Buying by mail: VALS looks at direct marketing. Values and Lifestyles Program, 1986.

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24

W, Graham John. Selling by mail: An entrepreneurial guideto direct marketing. Scribner's, 1985.

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25

Grensing-Pophal, Lin. Direct mail in the digital age. Self-Counsel Press, 2011.

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26

Sackheim, Maxwell. Maxwell Sackheim's billion dollar marketing concepts and applications: The man who revolutionized 20th century direct response advertising. Towers Club USA Press, 1995.

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27

Lumley, James E. A. Sell it by mail: Making your product the one they buy. Wiley, 1986.

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28

Adam, Baines, and European Direct Marketing Association, eds. The Handbook of international direct marketing. Kogan Page, 1992.

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29

1948-, Jacobs Ron, ed. Successful direct marketing methods: Interactive, database, and customer-based marketing for digital age. 8th ed. McGraw-Hill, 2008.

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30

Pearson, Stewart. Building brands directly: Creating business value from customer relationships. Macmillan, 1996.

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31

Nicholas, Ted. The golden mailbox: Ted Nicholas on direct marketing. Enterprise Pub., 1988.

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32

Rao, Vithala R. Selecting, evaluating, and updating prospects in direct mail marketing: Technical working paper. Marketing Science Institute, 1994.

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33

Roberts, Stevan. Internet direct mail: The complete guide to successful e-mail marketing campaigns. NTC Business Books, 2001.

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34

Roberts, Stevan. Internet direct mail: The complete guide to successful e-mail marketing campaigns. NTC Business Books, 2001.

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35

Michelle, Feit, and Bly Robert W, eds. Internet direct mail: The complete guide to successful e-mail marketing campaigns. NTC Business Books, 2000.

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36

Michelle, Feit, and Bly Robert W, eds. Internet direct mail: The complete guide to successful e-mail marketing campaigns. NTC Business Books, 2001.

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37

Sroge, Maxwell. The United States mail order industry. 2nd ed. NTC Business Books, 1994.

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38

Maxwell, Sroge. The United States mail order industry. N.T.C.Business Books, 1994.

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39

Baines, Adam, and Sheila Lloyd. The handbook of international direct marketing: An essential country-by-country guide and directory. 3rd ed. Kogan Page, 1996.

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40

1949-, Jones Susan K., ed. Selling by mail: An entrepreneurial guide to direct marketing. Scribner's, 1985.

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41

Rao, Vithala R. Selecting, evaluating and updating prospects in direct mail marketing. Marketing Science Institute, 1994.

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42

Hunter, Ian. Marketing open and flexible learning: The direct mail approach. NATFHE Open Learning Section, 1992.

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43

Kremer, John. The complete direct marketing sourcebook: A step-by-step guide to organizing and managing a successful direct marketing program. Wiley, 1992.

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44

Kremer, John. The complete direct marketing sourcebook: A step-by-step guide to organizing and managing a successful direct marketing program. Wiley, 1992.

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45

Kremer, John. The complete direct marketing sourcebook: A step-by-step guide to organizing and managing a successful direct marketing program. Wiley, 1992.

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46

Chernis, Anna. State of the catalog industry. 2nd ed. Direct Marketing Association, 2008.

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47

Johnson, Deborah. How to farm $uccessfully--by mail: Deborah Johnson and Steve Kennedy. 2nd ed. Argyle Press, 2003.

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48

Weintz, Walter H. The solid gold mailbox: How to create winning mail-order campaigns - by the man who's done it all. Wiley, 1987.

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49

Hatch, Denison. Million dollar mailings: The art and science of creating money-making direct mail-- revealed by more than 60 direct marketing superstars who wrote, designed, and produced the most powerful mailings of the past decade. Libey Pub., 1992.

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50

Kremer, John. Mail order selling made easier: A step-by-step guide to organizing and carrying out a successful direct marketing program. Ad-Lib Publications, 1990.

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