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Journal articles on the topic 'Direct mail marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Rosário, Albérico Travassos. "E-Mail Marketing." International Journal of Online Marketing 11, no. 4 (2021): 63–83. http://dx.doi.org/10.4018/ijom.2021100104.

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Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This research paper aims to identify and synthesize literature on the effectiveness of email marketing and potential challenges affecting its proper implementation. The research establishes that businesses in the current business environment recognize email marketing's capacity to produce a higher return on investment and generate more sales than traditional marketing channels, such as television. The adoption of permission-bas

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Jordaan, Yolanda, and Stamatia Kourantas. "The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium." Communicare: Journal for Communication Studies in Africa 20, no. 1 (2022): 28–43. http://dx.doi.org/10.36615/jcsa.v20i1.1867.

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It has been said that there are three things that are going to drive the world's economicfuture. Firstly, computers; secondly, communications; and thirdly, direct marketing.There are countries that have reached the stage where direct marketing-oriented retailershave driven out the conventional retailer. The lack of South African retailers' use ofdirect marketing and their hesitant attitudes towards direct marketing communicationmedia, such as direct mail, is cause for concern. This exploratory study investigatesretailers' attitudes towards direct mail in an attempt to gain some insight into re

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Burdenski, Helen M., and William L. Shanklin. "Direct mail marketing in higher education." Journal of Direct Marketing 1, no. 2 (1987): 39–44. http://dx.doi.org/10.1002/dir.4000010207.

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Fahrana, Egi, and Sri Dewi Anggadini. "MODEL PURCHASE DECISION MELALUI IMPLEMENTASI STRATEGI DIRECT MAIL DAN TELEMARKETING." Majalah Ilmiah UNIKOM 19, no. 1 (2021): 13–18. http://dx.doi.org/10.34010/miu.v19i1.5070.

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UNIKOM merupakan Universitas swasta yang cukup baru, namun memiliki banyak prestasi di dunia sains dan teknologi baik nasional maupun internasional. Di provinsi Jawa Barat sendiri UNIKOM memiliki peringkat ke-11 dan peringkat ke-54 tingkat nasional ditahun 2020 versi 4ICU. UNIKOM membuka 28 program studi baik Diploma 3 (D3), Strata 1 (S2), dan Strata 2 (S2). Jumlah pedaftar mahasiswa terus meningkat disetiap tahunnya, namun setelah 2 tahun terakhir menurun. Tim Pelaksanaan Penerimaan Mahasiswa Baru (PMB) harus memiliki strategi dalam meningkatkan keputusan untuk mendaftar (Purchase Decision),

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Ahmad El Dameh, Yousef, and Hamad AL Ghadeer. "The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan." International Journal of Business and Management 14, no. 3 (2019): 130. http://dx.doi.org/10.5539/ijbm.v14n3p130.

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This study aims to examine the impact of traditional direct marketing represented by flyer, catalog and direct mail on creating brand awareness for the IKEA group in Jordan. Analytical methodologies were used to conduct this quantitative study. The needed data was collected through a questionnaire distributed to (506) respondents from Jordanian customers in the city of Amman. Data was analyzed by SPSS. Descriptive and analytical analysis were conducted using Cronbach&rsquo;s alpha, ANova multiple and simple regression.   The main findings of the study indicate that IKEA group u

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Subramania, Bala Jeshurun. "A Study on the Effectiveness of Email Marketing." Shanlax International Journal of Management 6, S1 (2018): 84–86. https://doi.org/10.5281/zenodo.1461282.

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Email Marketing remains one of the most effective ways to advertise on the Internet! However,  as  the  usage  of  this  method  is  expanding,  it  is  becoming  increasingly difficult to launch a successful email campaign. Today there are many regulations that form various boundaries on this form of marketing. Also, a lot of competition that may minimize the exposure. Direct E-mail Marketing is the fastest option for sales. Email is so versatile and relatively simple to organize, as long as your data base is in good shape. This is t

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Wise, Gordon L., and Herbert E. Brown. "Heavy-Light User Perception Of Selected Direct Marketing Channels." Journal of Applied Business Research (JABR) 5, no. 1 (2011): 97. http://dx.doi.org/10.19030/jabr.v5i1.6383.

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Presented here are the results of a study of consumer perception of four direct marketing channels: direct mail, television, door-to-door, and telephone. Overall, perception of these channels was found predominantly negative. Direct mail was the only channel that received modestly favorable reviews. Heavy users of all channels were found to have the more positive images of those channels. The industry appears to have an underside, part truth and part hearsay, which appears to need industry attention.

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Hidayat, Anas, and Ardian. "Implementation of Direct Marketing in Asset Lease of PT. Kereta Api Indonesia (Persero) by Non-Transportation Commercialization Unit (KNA) DAOP 6 Yogyakarta." Jurnal Economic Resource 7, no. 2 (2024): 133–39. https://doi.org/10.57178/jer.v7i2.1010.

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This study aims to analyze the application of direct marketing strategies in the leasing of non-transportation assets by PT Kereta Api Indonesia (Persero) through the Unit Commercialization Non-Transportation (KNA) in Operational Area 6 Yogyakarta. Direct marketing is conducted through various media such as direct mail, internet amd telemarketing. This study examines how direct marketing strategies can increase the leasing of non-transportation assets such as kiosks, company-owned houses, and commercial spaces owned by PT Kereta Api Indonesia (Persero). The results show that the implementation

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Françoise, Simon, and Lynda Andrews. "A relational approach to direct mail consumption." European Journal of Marketing 49, no. 9/10 (2015): 1527–62. http://dx.doi.org/10.1108/ejm-04-2014-0212.

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Purpose – This paper aims to investigate how direct mail consumption contributes to brand relationship quality. Store flyers and other direct mailings continue to play a significant role in many companies’ communication strategies. Research on this topic predominantly investigates driving store traffic and sales. Less is known regarding the consumer side, such as the value that consumers may derive from the consumption of direct mailings and the effects of such a value on brand relationship quality. To address this limitation, this paper tests a causal model of the contribution of direct mail

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Nagyová, Ľudmila, Patrik Rovný, Jana Stávková, and Ľudmila Majchrovičová. "Assessment of the use level of direct mail in the V4 countries." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 57, no. 6 (2009): 169–78. http://dx.doi.org/10.11118/actaun200957060169.

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The aim is to assess the possibilities of future developments of Direct Marketing in the Visegrad group. Particular attention is paid to the fact that even when there is a single political grouping of states, which between them reported psychological closeness, there are differences between them, to be taken into account. Significant differences are primarily in consumer attitudes and preferences, their purchasing decisions as well as acceptance of the various tools of communication mix.Direct Marketing is form of marketing communication aimed on exact selection of target group and its effecti

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Ligon, Gray C. "Direct mail marketing and air express logistics services." Journal of Direct Marketing 6, no. 2 (1992): 61–66. http://dx.doi.org/10.1002/dir.4000060209.

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Nimase, Ketan, Siddhesh Thakur, and Sahil Gaonkar. "AI Based E-Mail Scraper and Sending Tool." International Journal for Research in Applied Science and Engineering Technology 11, no. 4 (2023): 3749–55. http://dx.doi.org/10.22214/ijraset.2023.50679.

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Abstract: Our research ‘AI BASED E-MAIL SCRAPER AND SENDING TOOL’ is basically a fast, affordable and easy-to-find marketing and communication solution. Using email cangreatly help businesses as it provides an efficient and effective way to advertise variety of electronic information. Email extractor is a type of software used to extract email address fromonline bases which generate a huge list of email addresses. Even though these extractors can assist multiple genuine purposes such as marketing campaigns, unfortunately they are mostly used to direct spamming and phishing emails. Email filter

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Dewi, Nurmala, and Ridwan Purnama. "PENGARUH DIRECT MAIL DAN TELEMARKETING TERHADAP KEPUTUSAN PEMBELIAN PAKET UMRAH RAKA TOURS AND TRAVEL (Survey Terhadap Pengguna Paket umrah Raka Tours and Travel)." Journal : Tourism and Hospitality Essentials Journal 3, no. 2 (2016): 633. http://dx.doi.org/10.17509/thej.v3i2.1975.

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One type of tourism has great potential. Umrah and Hajj is a popular type of religious tourism in Indonesia. The potential is rated high because the majority of Indonesia's population is Muslim. Given this also emerging cooperation between Indonesia and Saudi Arabia as a tourist destination more closely. One of them with the cooperation of the travel-travel in Indonesia with travel that is in Saudi Arabia. This of course affects the number of trips efforts in several major cities in Indonesia, one of which the city of Bandung.One travel agency Bandung is Raka Tours and Travel. Raka Tours and T

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Alotaibi, Eid K., Iyad A. A. Khanfar, Bader Ismaeel, and Amged Saleh Shkeer. "Analyzing the influence of direct marketing strategies on consumer purchasing decisions." Heritage and Sustainable Development 7, no. 1 (2025): 329–38. https://doi.org/10.37868/hsd.v7i1.1133.

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The aim of this research is to explore the variables influencing consumer decision-making in selecting an Internet service provider from Orange Telecommunications in Amman, Jordan. The variables analyzed in this study consist of online marketing, personal sales, direct mail, and telemarketing. 425 surveys were distributed to Orange Telecommunications Company customers in Amman, and data were collected. The findings reveal that online marketing, personal sales, direct advertising, and television marketing significantly impact consumer purchase choices. Notably, online marketing emerges as the m

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Bult, Jan Roelf, and Tom Wansbeek. "Optimal Selection for Direct Mail." Marketing Science 14, no. 4 (1995): 378–94. http://dx.doi.org/10.1287/mksc.14.4.378.

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Cooper, Marjorie J. "Generating Goodwill with Direct Mail and Specialty Advertising." Journal of Promotion Management 2, no. 2 (1994): 59–72. http://dx.doi.org/10.1300/j057v02n02_04.

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O’Shaughnessy, Nicholas J. "The Peevish Penmen: Direct Mail and US Elections." European Journal of Marketing 22, no. 6 (1988): 36–44. http://dx.doi.org/10.1108/eum0000000005288.

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singh, Kunal. "The Impact and Future of Direct Marketing in India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50164.

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Abstract term direct marketing was firstly born in the year 1961 in speech by Lester Wunderman he worked with the big brand American Express. he creates new ways to market direct to consumer. Today trade (buying and selling between the countries become more global .one of the major reasons is to be technology and better transportation and communication make it easier to trade now people and companies can buy the best product from the different companies. According to the U.S. Direct Marketing Association, direct marketing is a way of using one or more advertising methods to contact customers d

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Rao, Vithala R., and Joel H. Steckel. "Selecting, evaluating, and updating prospects in direct mail marketing." Journal of Direct Marketing 9, no. 2 (1995): 20–31. http://dx.doi.org/10.1002/dir.4000090205.

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Biner, Paul M. "Psychology, marketing, and direct mail: A call for theory." Psychology and Marketing 13, no. 2 (1996): 125–27. http://dx.doi.org/10.1002/(sici)1520-6793(199602)13:2<125::aid-mar1>3.0.co;2-h.

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Morimoto, Mariko, and Susan Chang. "Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods." Journal of Interactive Advertising 7, no. 1 (2006): 1–11. http://dx.doi.org/10.1080/15252019.2006.10722121.

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Trzaskowski, Jan. "Unsolicited Communication in Social Media." European Business Law Review 25, Issue 3 (2014): 389–406. http://dx.doi.org/10.54648/eulr2014016.

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This article discusses whether commercial communication in social media is covered by the European opt in-model concerning unsolicited electronic mail for direct marketing purposes found in the directive on privacy and electronic communications (2002/58). It is concluded that messages in social media - in contrast to news feeds and advertisements - may be characterised as electronic mail. However, the EU provisions on unsolicited electronic mail is found in the regulatory framework for telecommunication which as a starting point does not regulate web-based content such as social media services

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Hutagalung, Maasyithah. "DIRECT MARKETING ‘GALAXY CARE’ DALAM MEMPROMOSIKAN PRU PRIME HEALTHCARE PLUS OLEH MARKETING COMMUNICATION PT. PRUDENTIAL LIFE ASSURANCE." ESENSI: Jurnal Manajemen Bisnis 24, no. 3 (2022): 401–18. http://dx.doi.org/10.55886/esensi.v24i3.419.

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Salah satu indikator dalam mengukur tingkat kesejahteraan masyarakat di dunia, khususnya di Indonesia, adalah kesehatan. Umumnya, perawatan di rumah sakit membutuhkan biaya yang tidak sedikit, namun hal ini dapat diminimalisir dengan memiliki suatu polis asuransi. PT Prudential Life Assurance merupakan salah satu perusahaan penyedia jasa asuransi jiwa di Indonesia yang memiliki asuransi kesehatan PRUPrime Healthcare Plus sebagai salah satu produknya. Program ‘Galaxy CARE’ milik PT Prudential Life Assurance memiliki tujuan kepedulian yang mencakupi seluruh masyarakat dunia untuk memiliki protek

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Labib, Muhammad, and Vanessa Gaffar. "PENGARUH DIRECT MARKETING METHODS TERHADAP KEPUTUSAN BERKUNJUNG DI KAMPUNG GAJAH WONDERLAND (Survei Pada Tamu Rombongan di Kampung Gajah Wonderland)." Journal : Tourism and Hospitality Essentials Journal 5, no. 1 (2016): 889. http://dx.doi.org/10.17509/thej.v5i1.1998.

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Kampung Gajah Wonderland is one of the tourist destinations in Bandung. The number of visits in Kampung Gajah Wonderland increased from year to year but the target desired by management is still not reached. Therefore, the management of Kampung Gajah Wonderland do the direct marketing strategy methods consisting of direct mail, door to door selling and telemarketing. The purpose of this research was to obtain the findings regarding the extent to which the program's direct marketing methods, decision to visit Kampung Gajah Wonderland and how direct marketing strategy influences methods of visit

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Basu, Amiya K., Atasi Basu, and Rajeev Batra. "Modeling the Response Pattern to Direct Marketing Campaigns." Journal of Marketing Research 32, no. 2 (1995): 204–12. http://dx.doi.org/10.1177/002224379503200207.

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The authors propose a new model of response pattern to a direct marketing campaign. They estimate their model and four competing model forms using a new maximum likelihood procedure for response data from four different campaigns. Their proposed model fits the data very well. The authors then offer a method to use the model to estimate the eventual number of responses to a campaign using early return data and knowledge of past campaigns. Finally, the authors suggest an application to predicting returns to mail surveys.

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Milne, George R., and Mary Ellen Gordon. "Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework." Journal of Public Policy & Marketing 12, no. 2 (1993): 206–15. http://dx.doi.org/10.1177/074391569101200206.

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The authors conceptualize direct mail as an implied social contract between marketers and consumers. Four attributes constitute the direct mail social contract: volume, targeting, compensation, and permission. Several proposals have been advanced in an effort to protect consumer privacy in the direct mail environment. These proposals would directly or indirectly result in changes in the levels of the social contract attributes. The authors use a conjoint study to measure the trade-offs consumers make among these attributes. The results suggest consumers want improved targeting efficiency and l

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Jordaan, Y., T. G. Kotzé, and H. Louw. "The relationship between number of retail-credit accounts and response rates." South African Journal of Business Management 35, no. 3 (2004): 41–46. http://dx.doi.org/10.4102/sajbm.v35i3.661.

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In South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they have come to expect from their direct mail campaigns, due to poor direct mail response rates. Low response rates have been encountered even though the market segment in which these companies are operating, has shown growing demand. With an increase in mailing costs and fierce competition in the direct marketing industry, lenders are constantly looking for ways to improve the ef

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Mohammad Sofwan Effendi and Dewi Agustin Pratama Sari. "THE EFFECT OF CUSTOMER GRATITUDE AS MEDIATION IN THE RELATIONSHIP OF MARKETING INVESTMENTS ON BEHAVIORAL LOYALTY." JURNAL DINAMIKA MANAJEMEN DAN BISNIS 3, no. 1 (2021): 94–107. http://dx.doi.org/10.21009/jdmb.03.1.6.

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This research aims to examine the effect of marketing investments conducted by binder manufacturers such as direct mail, tangible rewards, interpersonal communication, and preferential treatment towards behavioral and customer gratitude as mediator variables. This research is a quantitative study with 95 respondents from binder manufacturers. The sampling technique used is the convenience sampling technique. The data that has been obtained is processed using the IBM SPSS Statistics 20 for Windows program. Based on this research, marketing investments such as direct mail, tangible reward, and p

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Rini, Ratih Setyo, Faizal Roni, and Belinda Putri Maharani. "SALURAN PEMASARAN LANGSUNG JASA PERIKLANAN MEDIA LUAR RUANG PT WARNA WARNI MEDIA." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 4, no. 1 (2021): 101–10. http://dx.doi.org/10.37481/sjr.v4i1.252.

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Direct marketing is one form of marketing that companies choose to be able to reach potential clients more quickly. This study describes the Direct Marketing Strategy of Outdoor Media Advertising Services at PT Warna Warni Media Jakarta. The research was conducted from February to April 2017 using qualitative research methods. PT Warna Warni Media, as a company engaged in outdoor media advertising services, markets its products directly. PT Warna Warni Media Jakarta has two direct marketing channels in marketing the company's products, namely through face-to-face contact with an Account Execut

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Maino Isaias, Aldo. "Marketing Strategies in Enrollment Management: Direct Mail and Financial Aid." INNOVA Research Journal 1, no. 1 (2016): 34–39. http://dx.doi.org/10.33890/innova.v1.n1.2016.6.

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El aumento en instituciones de educación superior ha resultado en la comercializacion de educación superior, el cual ha aumentado la competencia entre las instituciones que proveen este servicio. Las universidades tienen una necesidad económica de reclutar a nuevos estudiantes y retener a los que ya han sido admitidos para asegurar sus ganancias y tener los fondos para seguir ofreciendo sus servicios educativos. Las dos maneras que más utilizan las instituciones de educación superior para atraer estudiantes son por medio de correo directo y ayuda financiera. Se esfuerzan por ofrecerles paquete

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남인우 and Hye-Gyo Kim. "Productive Mailing in Direct Marketing: Whom and When to Mail." Productivity Review 27, no. 3 (2013): 307–33. http://dx.doi.org/10.15843/kpapr.27.3.201309.307.

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Carmen, Richard E. "A direct-mail book marketing program to physicians is tested." Hearing Journal 59, no. 4 (2006): 54. http://dx.doi.org/10.1097/01.hj.0000286696.66705.79.

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Godreau, Charles J. "Newspaper Advertising versus Direct Mail Marketing in a Family Practice." Health Marketing Quarterly 12, no. 3 (1995): 63–70. http://dx.doi.org/10.1300/j026v12n03_07.

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Green, Donald P., and Adam Zelizer. "How Much GOTV Mail is Too Much? Results from a Large-Scale Field Experiment." Journal of Experimental Political Science 4, no. 2 (2017): 107–18. http://dx.doi.org/10.1017/xps.2017.5.

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AbstractThis study evaluates the turnout effects of direct mail sent in advance of the 2014 New Hampshire Senate election. Registered Republican women were sent up to 10 mailings from a conservative advocacy group that encouraged participation in the upcoming election. We find that mail raises turnout, but no gains are achieved beyond five mailers. This finding is shown to be consistent with other experiments that have sent large quantities of mail. We interpret these results in light of marketing research on repetitive messaging.

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Diamond, William D., and Stephanie M. Noble. "Defensive responses to charitable direct mail solicitations." Journal of Interactive Marketing 15, no. 3 (2001): 2–12. http://dx.doi.org/10.1002/dir.1012.

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Diamond, William D., and Stephanie M. Noble. "Defensive responses to charitable direct mail solicitations." Journal of Interactive Marketing 15, no. 3 (2001): 2. http://dx.doi.org/10.1002/dir.1012.abs.

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Mardhatillah, Wahida, Dedi Junaedi, and Evinovita Evinovita. "Implementasi Direct Marketing pada Bank BPR Datagita Mustika." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 1 (2021): 65–78. http://dx.doi.org/10.47467/alkharaj.v4i1.374.

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This study aims to analyze the implementation, barriers and direct marketing solutions at PT. BPR Datagita Mustika. The method used is descriptive qualitative analysis with an interview approach and a saturated sample survey. The results showed that there were five media for direct marketing activities that were actively carried out by BPR Datagita Mustika, namely catalog media, online channels such as Instagram and Whatsapp, kiosk/office marketing, telemarketing, and face-to-face sales/offers, while the less active was direct post marketing ( direct mail). Marketing through television and onl

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Trisnawati, Nana, and Naufal Arie Nugraha. "Pengaruh Direct Marketing, Personal Selling, dan Digital Marketing Terhadap Keputusan Pembelian Alat Kesehatan di PT Satria Kencana Medika Bekasi." IKRAITH-EKONOMIKA 7, no. 1 (2024): 102–6. http://dx.doi.org/10.37817/ikraith-ekonomika.v7i1.3287.

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Pengaruh Direct Marketing, Personal Selling, dan DigitalMarketing Terhadap Keputusan Pembelian Alat Kesehatan di PTSatria Kencana Medika BekasiNana Trisnawati1, Naufal Arie Nugraha2Universitas Persada Indonesia YAI1, Universitas Persada Indonesia YAI 2E-mail: nana.trisnawati@upi-yai.ac.id1, naufal.arie.nugraha@upi-yai.ac.id2ABSTRAKPenelitian ini bertujuan untuk mengetahui Pengaruh Direct Marketing, Personal Selling, danDigital Marketing Terhadap Keputusan Pembelian Alat Kesehatan Di PT Satria Kencana MedikaBekasi. Metode yang digunakan adalah metode kuantitatif. Dalam metode ini pengumpulan da

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Rodriguez, Estelamari, Samantha Dawkins, Santhy Rodriguez, et al. "Using social media and direct marketing as a platform to increase awareness of lung cancer screening in a Hispanic urban population in the post-COVID period." Journal of Clinical Oncology 39, no. 28_suppl (2021): 339. http://dx.doi.org/10.1200/jco.2020.39.28_suppl.339.

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339 Background: Uptake in lung cancer screening (LCS) in high-risk patients including minority populations has been low despite efforts to increase awareness in the community. During the COVID pandemic, most LCS programs were temporarily stopped and, in the months to follow experienced a significant reduction in referrals. Platforms including social media and direct mail marketing can provide a valuable tool to enhance patient engagement related to LCS and engagement of Hispanic populations who are active consumers of digital media. The objective of this study was to assess the short-term effe

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Researcher. "PARTNERSHIP MARKETING VS. DIRECT MARKETING FOR ACQUIRING CUSTOMERS IN FINTECH ORGANIZATION." International Journal of Advanced Research in Engineering and Technology (IJARET) 15, no. 5 (2024): 42–61. https://doi.org/10.5281/zenodo.13881047.

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The current development of the fintech industry has caused drastic changes to customer acquisition; therefore, marketing methods are a vital consideration for companies. This paper compares two significant approaches, this dissertation will focus on the two forms of relationship marketing with particular reference to fintech organizations: direct marketing and partnership marketing. Direct marketing that includes paid media channels, including AdWords, social media, and electronic mail marketing, is generally expensive and may not be easy to disseminate. However, partnership marketing, which e

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Laroche, Michel, Frank Pons, and Andrée Turmel. "A Cross-Cultural Comparison of Direct Mail Receptivity." Journal of International Consumer Marketing 14, no. 4 (2002): 5–24. http://dx.doi.org/10.1300/j046v14n04_02.

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Hendria, Repiyanti, Eeng Ahman, and Dewi Pancawati Novalita. "PENGARUH PROGRAM DIRECT MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE GRAND HOTEL LEMBANG (Survei pada Tamu Bisnis di Grand Hotel Lembang)." Journal : Tourism and Hospitality Essentials Journal 4, no. 1 (2016): 705. http://dx.doi.org/10.17509/thej.v4i1.1979.

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Service industry is a collection of various company that centralise their service effort to their consumer. Sort efforts that included to this categoryare hotel, resort, restaurant, coffee shop, bar, pub and other. Tourism developing become an industry then the tourism service marketing, include the hotel industry, will be more important. At the moment, world tourism’s trend is directed to Meeting, Incentive, Conference and Exhibition (MICE) industry. MICE is a kind of business that give high contribution on economies especially for hotel industry. Grand Hotel Lembang, as one of the oldest and

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Lewis, M. Jane, Cristine D. Delnevo, and John Slade. "Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults." American Journal of Public Health 94, no. 2 (2004): 257–59. http://dx.doi.org/10.2105/ajph.94.2.257.

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Brock, Betsy, Barbara A. Schillo, and Molly Moilanen. "Tobacco industry marketing: an analysis of direct mail coupons and giveaways." Tobacco Control 24, no. 5 (2014): 505–8. http://dx.doi.org/10.1136/tobaccocontrol-2014-051602.

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Nugroho, Sugeng Dwi, and Denik Iswardani Witarti. "The Role of Sales Consultants in the Direct Marketing Strategy of Honda Kebon Jeruk West Jakarta in the Covid-19 Pandemic Era." International Journal of Science and Society 3, no. 3 (2021): 131–39. http://dx.doi.org/10.54783/ijsoc.v3i3.360.

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Business actors have their way of finding and getting new customers. They develop the right marketing strategy to get new customers because they will win the business competition with their competitors. This study uses a qualitative research method with a case study approach the data used in primary data and secondary data. The methods used in data collection are interviews, observation and document review. Sampling using purposive sampling. The data analysis methods used are data reduction, data display, and conclusions drawing/verification methods. From the research results, it can be seen t

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MOSEKI, Molete, and Louise van SCHEERS. "Are South African Spaza Shops Use Marketing Communication Tools to Promote Their Businesses." Nile Journal of Business and Economics 2, no. 3 (2016): 54. http://dx.doi.org/10.20321/nilejbe.v2i3.79.

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<p>The aim of this conceptual research was to establish whether Soweto spaza shops use marketing communication tools to promote their businesses. This research undertook qualitative research method and exploratory research design and was essentially textual as numerous literatures were consulted.</p>The conducted research established that the top five most regularly used marketing communication methods are direct sales, ‘word-of-mouth’, point of sale materials; networking and newspaper advertisement. The least regularly used marketing communication methods are YouTube, television,

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Pertiwi, Mardiana Ade. "IMPLEMENTASI DIRECT SELLING BIDANG USAHA OTOMOTIF." Jurnal Utilitas 7, no. 2 (2021): 44–49. http://dx.doi.org/10.22236/utilitas.v7i2.8427.

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This research aims to find out how the implementation of Direct selling in the automotive business field. The number of informants of this study is as many as 3 people consisting of 2 sales supervisors and IT web staff. The research method used is a qualitative method is descriptive. Research sampling techniques using Purposive Sampling. Research data collection techniques include participatory observation, structured interviews, and documentation. Based on the findings of the researchers concluded, Direct selling applied in the automotive business includes (1) direct channels of consumers; (2

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Morganosky, Michelle A., and John Fernie. "Mail Order Direct Marketing in the United States and the United Kingdom." Journal of Business Research 45, no. 3 (1999): 275–79. http://dx.doi.org/10.1016/s0148-2963(97)00239-7.

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Otemishev, Edgar Makhmudovich, and Vladislav Sergeevich Vekesser. "ON THE QUESTION OF EFFECTIVE METHODS OF COMMUNICATIONS IN THE INTERNET ENVIRONMENT OF MEDICAL ORGANIZATIONS." Scientific medical Bulletin of Ugra 36, no. 2 (2023): 193–98. http://dx.doi.org/10.25017/2306-1367-2023-36-2-193-198.

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Managing «patient – medical organization» communications is a pressing issue for healthcare organizations. An analysis of a survey of students of medical universities revealed that the most effective marketing methods in this environment are content marketing, SMM, the least effective is direct marketing (using personal E-mail). The presence of a platform for feedback (reviews) can positively influence the choice of a medical organization by patients. Establishing the effectiveness of various methods of managing marketing communications in the Internet environment of public medical organizatio

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Saputri, Eka Nur, Ani Mekaniwati, Adil Fadillah, and Sulistiono Sulistiono. "Implementasi Strategi Direct Marketing Pada Hotel Grand Savero Bogor." Jurnal Aplikasi Bisnis Kesatuan 3, no. 1 (2023): 55–64. http://dx.doi.org/10.37641/jabkes.v3i1.1862.

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ABSTRACT  The development of the times causes changes, one of which is the changes that occur in the hospitality business. The high competition in hotels requires every company to be able to carry out promotions. Direct marketing is one type of promotion that can be done in order to compete in the market. The purpose of this research is to find out: 1) how to implement direct marketing at the Grand Savero Bogor hotel. 2) obstacles in carrying out direct marketing promotions at the Grand Savero Bogor hotel 3) efforts to deal with direct marketing obstacles at the Grand Savero

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