Relevant bibliographies by topics / Directory marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Directory marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Directory marketing"

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Zarsky, Terry. "Business Directory Databases." Journal of Business & Finance Librarianship 12, no. 3 (2007): 67–72. http://dx.doi.org/10.1300/j109v12n03_10.

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Sulistianingsih, Indri, Ahmad Akbar, Nova Maya Sari, and Astri Mutia Rahma. "Implementation of Digital Marketing with SEO on Gogalas Website for Business Directory Listing." JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) 6, no. 1 (2023): 1–5. http://dx.doi.org/10.34012/jutikomp.v6i1.3487.

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Gogalas is a website-based application that serves as a directory listing for services and products of small and medium enterprises in the village. The implementation of digital marketing with search engine optimization (SEO) has been applied to improve the visibility and searchability of the website. The purpose of this study is to determine the effectiveness of implementing digital marketing with SEO in improving the website's search engine rankings and visibility. The research method used in this study is descriptive quantitative research with data collection techniques through observation
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Reid, Christine D. "World Food Marketing Directory 2002/2003 (3rd edition)200482World Food Marketing Directory 2002/2003 (3rd edition). London: Euromonitor 2002. 2 vols, ISBN: 1 84264 246 4 £745." Reference Reviews 18, no. 2 (2004): 33–34. http://dx.doi.org/10.1108/09504120410521015.

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James, Stuart. "World Directory of Marketing Information Sources 2nd Edition98315World Directory of Marketing Information Sources 2nd Edition. London: Euromonitor 1998. vi, 561 pp, ISBN: 0 86338 765 9 £295.00." Reference Reviews 12, no. 6 (1998): 17–18. http://dx.doi.org/10.1108/rr.1998.12.6.17.315.

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Greechie, Steven. "Directory of Publishing Industry Resources." Journal of Business & Finance Librarianship 12, no. 4 (2007): 3–22. http://dx.doi.org/10.1300/j109v12n04_02.

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Christensen, Rodney E. "Financial Sourcebooks' Sources: The Directory of Financial Research, Marketing Surveys and Services." Journal of Marketing Research 25, no. 2 (1988): 219. http://dx.doi.org/10.2307/3172659.

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Rihayana, I. Gede, Putu Pradiva Putra Salain, and Nyoman Resa Adhika. "DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES." Review of Management and Entrepreneurship 2, no. 1 (2019): 31–48. http://dx.doi.org/10.37715/rme.v2i1.955.

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The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that produce and sell woven and embroidery fabrics, and are listed in the Directory of Service Denpasar City Industry and Trade in 2016. Woven and embroidery businesses are spread in four districts with a total of 55 business units. The sample of this study is all members of the population, and placed the
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Wylie, Frank Winston. "Protocol: The international directory for executive entertaining." Public Relations Review 17, no. 2 (1991): 209. http://dx.doi.org/10.1016/0363-8111(91)90065-s.

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Budd, Bruce Q. "Website Data And Uses For Strategic Marketing A Commercial Experience." International Journal of Management & Information Systems (IJMIS) 16, no. 3 (2012): 239. http://dx.doi.org/10.19030/ijmis.v16i3.7076.

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This is an investigation into website analytics and the traffic source effect on goal conversions.The primary objective is to measure its web page analytics and improve its commercial marketing strategy.Crucial benchmarks of website efficacy for improved business optimization were created.Interesting results emerged.Though Google was by far the best traffic source, it did not achieve the highest comparative goal conversion rate.While Facebook had a lower conversion rate, they attracted the highest traffic flow for returning visitors.Hotfrog.com.au results showed a 100% conversion rate with all
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Christensen, Rodney E. "Book Review: Financial Sourcebooks’ Sources: The Directory of Financial Research, Marketing Surveys and Services." Journal of Marketing Research 25, no. 2 (1988): 219. http://dx.doi.org/10.1177/002224378802500216.

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Dissertations / Theses on the topic "Directory marketing"

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Brenes, Bastos Melissa. "Assessing Geographic Information Systems (GIS) Use in Marketing Applications: A Case of Study in the Wood Products Industry." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/49692.

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Geographical Information Systems (GIS) is a worldwide growing technology, however it is not yet completely accepted. Of all of the business processes in an organization, marketing is perhaps one of the natural fitting-processes to apply GIS. Even though there is recent research regarding applications of GIS in the wood products industry, those applications are mostly related to biomass mapping and logistics issues. Little research has been conducted on the utilization of GIS as part of the marketing strategic plan in this industry. Thus, the main goal of this project is to understand GIS uses
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Іваній, В. О. "Прямий маркетинг компаній продажу продуктів харчування". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75882.

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Дипломна робота магістра є дослідженням застосування прямого маркетингу компаніями продажу продуктів харчування. У роботі розкрито питання розвитку теорії прямого маркетингу як сучасного інструменту маркетингових комунікацій підприємства. Проаналізовано вітчизняні та світові тенденції розвитку ринку прямого маркетингу. Розглянуто основні інструменти прямого маркетингу мережі продуктових магазинів «АТБ». Сформульовано рекомендації щодо формування ефективного прямого маркетингу мережі продуктових магазинів «АТБ». Ключовi слова: прямий маркетинг, Інтернет-маркетинг, прямий маркетинг поштою, осо
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Lindell, Magnus, and Jonas Skogsberg. "Uppfattningar om trender inom charterbranschen : - vart är utvecklingen på väg?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7725.

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Aim: By studying the evolution of the market for package holidays over time we hope to get an understanding of the trends that have characterized the market. By doing so, we can get an idea of where the market is moving towards the future. This knowledge is essential for market participants to establish appropriate strategies that follow market trends. Method: We have used qualitative interviews with people involved in the charter industry. Result & Conclusions: The market is characterized by an increase in Internet orientation, where the travel directory and the physical travel agents are
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Cremer, Rodolfo. "Introdución naturaleza y características de los servicios." Universidad Peruana de Ciencias Aplicadas - UPC, 2007. http://hdl.handle.net/10757/272529.

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Price, Kelly, and Julia Price. "Behind the Scenes: Directors’ Perspectives of Designing and Implementing New Online Degree Programs." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/3023.

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Cremer, Rodolfo. "Ejemplo de Sistema de Comisiones." Universidad Peruana de Ciencias Aplicadas - UPC, 2007. http://hdl.handle.net/10757/272546.

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Cremer, Rodolfo. "Pautas para el trabajo final." Universidad Peruana de Ciencias Aplicadas - UPC, 2007. http://hdl.handle.net/10757/272540.

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Cremer, Rodolfo. "ServQual." Universidad Peruana de Ciencias Aplicadas - UPC, 2007. http://hdl.handle.net/10757/272544.

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Cremer, Rodolfo. "Programas de Fidelidad de Clientes: unidad 5." Universidad Peruana de Ciencias Aplicadas - UPC, 2007. http://hdl.handle.net/10757/272547.

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Aliaga, Christian, Miguel Salazar, Dolly Vega, Eduardo Chávez, and Fiorella Ramírez. "Lanzamiento de un directorio zonal en los distritos de Jesús María, Pueblo Libre y Magdalena." Universidad Peruana de Ciencias Aplicadas - UPC. Escuela de Postgrado, 2009. http://hdl.handle.net/10757/273899.

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El presente trabajo nace a partir de un cruce de necesidades: primero la necesidad de las personas que tienen para ubicar productos y servicios cercanos a su residencia, cuyos objetivos implícitos son los ahorros de tiempo y de costos de desplazamiento, mismo hecho que contrasta con la necesidad de promocionar los productos y servicios de los pequeños y microempresarios cuyo interés principal, dada la naturaleza de sus operaciones, es atraer principalmente a potenciales clientes que residen en zonas cercanas a ellos
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Books on the topic "Directory marketing"

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sSusan, Hesse, ed. The marketing directory. Hamilton House Publishing, 1985.

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Hotel and Catering International Management Association., ed. Directory of hotel marketing consortia. HCIMA, 2000.

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International, Euromonitor, ed. World drinks marketing directory 2005. 4th ed. Euromonitor International Plc, 2005.

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Euromonitor, ed. World directory of marketing information sources. 4th ed. Euromonitor International, 2003.

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Limited, Euromonitor Publications, ed. European hotel and catering marketing directory. Euromonitor, 1992.

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Euromonitor, ed. World directory of marketing information sources. Euromonitor, 1996.

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Punches, John. Oregon wood products marketing directory, 1995. Oregon State University Extension Service, 1995.

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Euromonitor, ed. World directory of marketing information sources. 2nd ed. Euromonitor, 1998.

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2005 Beverage Marketing Directory (Beverage Marketing Directory). Beverage Marketing Corp, 2004.

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The 2004 Beverage Marketing Directory (Beverage Marketing Directory). Beverage Marketing Corp, 2003.

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Book chapters on the topic "Directory marketing"

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Hartmann, Friederike. "Directory Season: Die Handbucheingaben." In Marketing für Kanzleien und Wirtschaftsprüfer. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-21748-8_12.

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Pearson, Stewart. "Controlling Marketing Investments." In Building Brands Directly. Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1007/978-1-349-13771-8_12.

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Paoletta, Diane. "The Firm Administrator as Marketing Director." In Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs. John Wiley & Sons, Inc., 2017. http://dx.doi.org/10.1002/9781119448679.ch11.

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Kocsis, Jody A. "Diane M. Artman, Marketing Director: Transitions." In ACS Symposium Series. American Chemical Society, 2005. http://dx.doi.org/10.1021/bk-2005-0907.ch017.

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Pearson, Stewart. "Developing a Marketing Organisation." In Building Brands Directly. Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1007/978-1-349-13771-8_17.

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Pearson, Stewart. "Marketing Strategy for Brands and Customers." In Building Brands Directly. Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1007/978-1-349-13771-8_3.

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Pearson, Stewart. "From Mass to Data-Driven Marketing." In Building Brands Directly. Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1007/978-1-349-13771-8_8.

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Okrah, Alexander M., and Tyronza R. Richmond. "Marketing Effectiveness of the National Funeral Directors and Morticians Association (NFDMA)." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17392-4_30.

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Baron, Philip. "Effects of Outside Directors on Corporate Regulatory Compliance Decisions." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_91.

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Orsini, Joseph L. "New Directors for Consumer Behavior: Adding Services Fuel to the Fire." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_9.

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Conference papers on the topic "Directory marketing"

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Ferguson, Robert J., and Chelsea Standish. "Developing Test Methods for Modeling Scale Inhibitor Minimum Effective Dosage: Calcium Carbonate." In CORROSION 2018. NACE International, 2018. https://doi.org/10.5006/c2018-10809.

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Abstract Various Laboratory test procedures have been used to develop profiles and models of minimum effective dosage as a function of water chemistry, temperature and time. Some procedures provide realistic data, directly applicable to operating systems. Others that have been used and published serve only as generators of marketing data under conditions no sane water treatment chemist would run, with performance no customer would accept. This paper discusses the development of standard test procedures for simulating calcium carbonate scale control in operating systems. This study and paper is
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Forsey, T. "The marketing director: best practice in market planning." In IEE Colloquium on Marketing Software Engineering. IEE, 1996. http://dx.doi.org/10.1049/ic:19960274.

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Sueno, Masanori. "DISCOVERY OF CONSUMERS COMPANIES CAN APPROACH DIRECTLY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.10.02.

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Marjanović, Boris. "Does Marketing Create Needs? A Question with a Simple but Unsatisfactory Answer." In Interdisciplinarity Counts. University of Maribor, University Press, 2023. http://dx.doi.org/10.18690/um.fov.3.2023.49.

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Does marketing create needs? This is an intriguing question that arises from time to time when conflicting views emerge. Critics of marketing, and even many consumers, believe that marketing can and does create needs. Consequently, a belief is formed that marketers through cunning marketing activities influence consumers and make them buy things that they really do not want or need. This belief raises many questions directly related to the ethics of marketing. But, is it really true that marketing does not create needs but only influences wants, as prominent marketing scholars advocate? The ai
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Virijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

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Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all elements of the marketing mix, regardless of whether organ­izations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer be­haviour, and their user experience in the digital environment. The res
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Taşkın, Erdoğan. "Marketing Predictions and Trends for Future." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02033.

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Global competition gradually accelerates and particularly affects businesses’ marketing activities. It is very important for businesses to capitalize on this fact by creating value in this ripe environment.
 While the world rapidly changes, business directors and especially marketing managers will focus more on future predictions and trends as the primary subjects of research.
 Businesses are reaching a crossroads of boom or bust for various reasons: important technological changes, a revolution in creative innovation, fierce global competition and continuously struggling marketing e
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Мамулян, Кристине, Kristine Mamulyan, Юлия Шатохина, and Yuliya Shatohina. "CONCEPT OF INTERNAL MARKETING AND LOYALTY OF HUMAN RESOURCE MANAGEMENT." In Topical issues of ensuring economic security in the Russian Federation in the digital economy. AUS PUBLISHERS, 2018. http://dx.doi.org/10.26526/2375.

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The article gives the concept of internal marketing of personnel, as well as the notion of loyalty. The stages of development of the concept of internal marketing are considered. The essence of each stage of the concept is revealed directly in the course of work with the staff, that is, the aspects that are characteristic for employees during each stage are shown, showing the degree of staff loyalty to the organization.
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Utami, Yenni Sri, Oliver Samuel Simanjuntak, and Agung Prabowo. "Strengthening Marketing Communication Through Multimedia-Based Storytelling Assistance." In LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.198.

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Storytelling-based multimedia can be used as an alternative marketing communications MSMEs craftsmen Batik " Sekar Arum " in Desa Wukirsari , sub-district Imogiri, Kabupaten Bantul. Assistance is aimed to build self-reliance and improve the confidence of members and officials of SMEs craftsmen Batik " Sekar Arum " to strengthen the marketing communication through storytelling -based technology multimedia. Through storytelling, the " Sekar Arum " Batik craftsman group UMKM can easily communicate the results of their products. Strengthening marketing through a story packed with photos, videos, a
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Vijaya, Dr G. S. "Addressing Contemporary Environmental Challenges: A Focus on Climate Change, Waste Management, Biodiversity Conservation, and Sustainable Development." In 6th World Conference on Business, Management, Finance, Economics and Marketing. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-1-3-001.

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The world today faces an unprecedented environmental crisis, marked by the convergence of several pressing challenges. Among these, climate change, waste management, biodiversity conservation, and sustainable development are essential areas that require immediate and sustained action. These issues are interconnected and addressed together to secure a sustainable future for both humanity and the planet. Climate change stands at the forefront of environmental issues, characterized by rising global temperatures, melting polar ice caps, extreme weather events, and ocean acidification. Waste manage
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Moya-Davila, Fernando A. "Commitment of Microfinance Institutions and Survival Entrepreneurs Under Financial Distress." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-015.

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Commitment leads directly to cooperative behavior, vital for long-term mutually beneficial relationships. When a relationship is weak and not considered in economic transactions, causing a microfinance institution (MIF) to disregard a small business entrepreneur’s actions, economic agents (i.e., the MIF and the entrepreneur) will lose economic rents. On the other hand, when a relationship is strong, and an entrepreneur’s actions are observed, the resulting economic rents will be such that each party will be better off building a relationship than not building it. COVID-19 in 2020 gave us an ex
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Reports on the topic "Directory marketing"

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Syed, Basil Ahmad, Edafe Anderson Ozero, and Samson Toye Abiodun. Effectiveness of Guerrilla Marketing in Lithuania: a Case Study of the Swedbank's "Life under the Oak" Campaign. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.5.

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In response to the current issues of catching customer attention amidst information overload, guerrilla marketing has evolved as a disruptive technique that prioritizes creativity and uniqueness over standard advertising tactics. This research looks at the efficacy of guerrilla marketing using a case study of Swedbank's "Life Under the Oak" campaign in Lithuania. The study intends to assess the campaign's effects on Swedbank awareness, engagement, and cost-effectiveness in comparison to traditional advertising strategies. Data was acquired directly from Lithuanian consumers using a cross-secti
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Benabed Merchán, Sara, and Noelia Gonzalo Hevia. LA EMOCIÓN COMO MOTOR ESTRATÉGICO EN LA SERVITIZACIÓN: UN ESTUDIO CONCEPTUAL DEL USO DEL MARKETING EN LA GENERACIÓN DE VALOR EXPERIENCIAL. Fundación Avanza, 2025. https://doi.org/10.60096/fundacionavanza/14602025.

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Me ha encantado la experiencia de hacer este artículo. El equipo de DACIU es increíble, desde el director, el presidente, hasta mi tutora. Agradezco mucho esta oportunidad; el proyecto superó mis expectativas por su gran equipo humano.
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Cediel Domínguez, Andrea Nathalia, and Juan Camilo Vega Guerrero. La competitividad endógena en emprendimientos sociales en la ciudad de Bucaramanga. Universidad Nacional Abierta y a Distancia- UNAD, 2022. http://dx.doi.org/10.22490/ecacen.6310.

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El presente trabajo de investigación se desarrolla en el marco de las temáticas de emprendimiento social, competitividad y marketing en organizaciones sociales de la ciudad de Bucaramanga y su área metropolitana. El objetivo del estudio es identificar las variables que inciden en la competitividad interna en organizaciones sociales que atienden niños en estado de vulnerabilidad de la ciudad de Bucaramanga mediante la aplicación de un cuestionario durante el segundo semestre de 2021. El análisis de los factores de competitividad se realiza mediante el análisis de frecuencias y de tendencia cent
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Jourdain, Jean-Loup. Evaluation Tool to Implement Good Practices in the Area of Customer Management for Water and Sewerage Operators. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0008832.

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The following is a tool developed by the Water and Sanitation Division of the IDB for evaluating customer management practices in use by water and sewerage utilities. In order to facilitate the use of this tool, all matters which relate to customer management have been grouped into four main functional areas: the "Billing Factory" (or the recurrent billing and collection activities); Revenue Management; Customer Care (management of contacts with customers); and Customer Marketing, a relatively new activity in water and sewerage companies, which aims to study and propose solutions tailored for
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Guía de emprendimiento sénior en el Perú. Banco Interamericano de Desarrollo, 2023. http://dx.doi.org/10.18235/0005327.

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Esta publicación nace como iniciativa de brindar al mercado peruano una herramienta de consulta y práctica que apoye a toda persona de 50 años o más, que está pensando en emprender o desee potenciar su emprendimiento actual. Es el resultado de un trabajo colaborativo entre el laboratorio de innovación del Grupo BID, BID Lab y el Centro de Emprendimiento de la Universidad del Pacífico, Emprende UP y surge como inspiración de un trabajo anterior realizado con Fundación MAPFRE. Para redactar el contenido, se llevó a cabo previamente una investigación cualitativa que consistió en escuchar los punt
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