Relevant bibliographies by topics / E­marketing elements

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'E­marketing elements'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "E­marketing elements"

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Costoiu, M., A. Ioana, A. Semenescu, and D. Marcu. "Marketing Management Elements." IOP Conference Series: Materials Science and Engineering 161 (November 2016): 012105. http://dx.doi.org/10.1088/1757-899x/161/1/012105.

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HVOZDECKA, I. "APPLICATION OF REFLECTIVE CONTROL ELEMENTS IN MARKETING." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 58–61. https://doi.org/10.31891/2307-5740-2020-286-5-12.

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In this article the author carries out the theoretical analysis of preconditions of development of reflexive management. Emphasis is placed on the study of the essence of the concept and meaning of reflection in the context of solving problems of modern marketing. It is determined that the principles of a reflective approach in the process of making managerial decisions, in particular in marketing, establishing interaction with both consumers and other business structures provide optimization of management, as it involves creating mechanisms to reconcile the interests of market participants. T
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Fekete, (Bude) Adriana-Georgiana-Eliana. "Theoretical Concepts. Introductory Elements in Marketing and Marketing Information Systems." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2025): 19–27. https://doi.org/10.70594/brand/11.1/3.

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<strong>Abstract</strong> This paper explores fundamental concepts in marketing, tracing its evolution from its early 20th-century origins to its contemporary significance in business strategy. The study outlines key theoretical aspects, including marketing orientations, product classification, product life cycle, pricing strategies, distribution mechanisms, and promotional techniques. Additionally, it highlights the role of Marketing Information Systems (MIS) in modern decision-making. Through a synthesis of expert perspectives (Kotler, 1991; McCarthy, 1960; Vernette, 1992), the study emphasi
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Fekete, Adriana-Georgiana-Eliana. "Theoretical Concepts. Introductory Elements in Marketing and Marketing Information Systems." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2020): 19. https://doi.org/10.70594/brand/11.1/3.

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&lt;p dir="ltr"&gt;&lt;span&gt;This paper explores fundamental concepts in marketing, tracing its evolution from its early 20th-century origins to its contemporary significance in business strategy. The study outlines key theoretical aspects, including marketing orientations, product classification, product life cycle, pricing strategies, distribution mechanisms, and promotional techniques. Additionally, it highlights the role of Marketing Information Systems (MIS) in modern decision-making. Through a synthesis of expert perspectives (Kotler, 1991; McCarthy, 1960; Vernette, 1992), the study em
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Tang, Yun-Chia, and Li-Wei Wu. "EXPLORING STORYTELLING ELEMENTS IN MARKETING." Global Fashion Management Conference 2018 (July 30, 2018): 163. http://dx.doi.org/10.15444/gmc2018.02.03.05.

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Romashkin, Viktor A. "Gamification elements in event marketing." Neophilology, no. 1 (2023): 195–201. http://dx.doi.org/10.20310/2587-6953-2023-9-1-195-201.

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We consider the specifics of using gamification elements in event marketing from the standpoint of involving and retaining participants in special event. Gamification is defined as the use of game mechanics in non-game situations. Gamification techniques are used in education, business, and marketing. In the promotion system, gamification techniques demonstrate consistency in the struggle of companies and brands for the attention of the audience. The work clarifies the boundaries of the concepts of “game” and “gamification”. As the established practice shows, gamification can be used at variou
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Ni, Made Wahyuni, Agung Gede Oka wisnumurti Anak, and Goldina Puteri Dewi Kadek. "Training on Arranging Marketing Elements to Tourist Destination Managers in Ungasan Village." International Journal of Social Science and Human Research 07, no. 01 (2024): 706–9. https://doi.org/10.5281/zenodo.10577126.

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Marketing management is a tool for achieving strategic goals and is a function of all members of the organization involved in it. The problem is how to apply and organize strategic marketing elements in the organization, this is still a challenge for management. Improving the quality of marketing is an interesting theme and has been carried out in many tourist destinations in rural or urban areas, however, it still shows technical obstacles that need to be provided collaborative solutions. Assistance in developing tourism destination marketing elements is urgent to be implemented. One of them
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Repovienė, Rūta. "Content Marketing Elements for Search Advertising." Socialiniai tyrimai 40, no. 1 (2017): 47–54. http://dx.doi.org/10.21277/st.v40i1.184.

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The author analyzes the possibility of using content marketing elements for search advertising from marketing experts and searchers’ perspective. The first part of the paper deals with the theoretical insights into the concepts of content marketing, search advertising, their effect and synergy. The second part is qualitative research on a theoretical model of content marketing elements. The possibility of using those elements and modifying the theoretical model are provided in the third part of the paper. Research results revealed that content marketing elements can be used for search advertis
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O'Reilly, Norman J., and Judith J. Madill. "Evaluating Social Marketing Elements in Sponsorship." Social Marketing Quarterly 13, no. 4 (2007): 1–25. http://dx.doi.org/10.1080/15245000701662481.

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Organizations of all types increasingly recognize the importance of sponsorship as a source of revenue and as a means to achieve their objectives. This trend is driving the broader adoption of sponsorship, which has resulted in its use to pursue objectives other than those related to promotion, including those related to behavior change and, thus, social marketing. Concurrently, sponsors and sponsees are demanding the development of legitimate, reliable, and meaningful methods for the evaluation of sponsorship as investment in the area increases. For organizations whose objectives include beha
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Meng, Sam Kin, and Chris Chatwin. "Measuring E-Marketing Mix Elements for Online Business." International Journal of E-Entrepreneurship and Innovation 3, no. 3 (2012): 13–26. http://dx.doi.org/10.4018/jeei.2012070102.

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E-marketing strategy is normally based and built upon the traditional 4 P’s (Product, Price, Promotion, and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the e-marketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web sites to facilitate sales transactions. This research analyses the importance of each e-marketing tool related to its supporting e-marketing mix element. Furthermore, the composite score of each e-mar
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Dissertations / Theses on the topic "E­marketing elements"

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Yamaoka, Takashi 1968. "The key elements of advocacy marketing." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/17877.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.<br>Includes bibliographical references (leaves 140-142).<br>Customer power is growing, and customers now have tools that inform them of the true state of affairs. This power enables them to avoid the pushy messages of marketers, make their own decisions, and determine what to buy. A company advocates for its customers and earns their trust. It may not be a strategy for everyone, but innovative companies are following this path. The marketing paradigm is shifting from
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Widawska-Stanisz, A. "Elements of gamification in social marketing compaigns." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47094.

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The goal of this article is to present the essences of gamification and possibilities which are given by using it in the marketing work. Special attention was paid to activities of social marketing, which superior task is to pay direct attention to social problems, to change the social consciousness of given problem, to present the results of some behaviours and to support activities serving the change of attitudes.
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Atkinson, Mark L. "Relationship marketing elements in radio station Websites." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3278.

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Ingrida, Čaplinkskienė. "Vidaus marketingo formavimo elementų raiška Vš Į Kauno Šilainių poliklinikos pavyzdžiu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070803.100647-44618.

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Vidaus marketingas tampa vis svarbesniu tiek moksliniuose tyrinėjimuose, tiek ir praktinėje paslaugų organizacijų veikloje. Darbo tikslas – remiantis vidaus marketingo teorinėmis prielaidomis įvertinti vidaus marketingo formavimo elementų raišką Vš. Į. Kauno Šilainių poliklinikoje. Darbo uždaviniai: 1. Atskleisti vidaus marketingo formavimo teorinius aspektus, apibūdinant vidaus marketingo sampratą, tikslus, dalyvius bei identifikuojant jo elementus. 2. Parengti vidaus marketingo formavimo elementų vertinimo modelį ir tyrimo metodiką. 3. Ištirti vidaus marketingo elementus ir jų tarpusavio ry
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Valassis, Kostantin, and Rosen Yannick de. "Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22978.

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Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. In the literature, with regard to the adaptation/standardization of the marketing mix, most of the researches have built their theories upon the analysis of multinationals’ cases. Little attention has been paid on the cases of SMEs although in different topics of interest it has been seen that these tw
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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Marketing distribution policy of an enterprise and its elements." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33550.

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Marketing distribution policy concerns all the pre-distribution and after-distribution measures aimed at delivering a product from the producer to the customer. The aim of this distribution policy is to satisfy customers’ needs and to achieve marketing objectives of an enterprise. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33550
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Lubbe, Sarah May. "Elements of internal marketing as predictors of employee satisfaction." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/31855.

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Many factors can influence service quality, however the main determinant of customers’ perceptions of service quality is often their interaction with service staff (Zeithaml & Bitner, 2009:351), resulting in the importance of employees in service delivery. Internal marketing (IM) acknowledges this, and is similar to other marketing activities within an organisation, which focuses on staff in order to enhance external performance (Papasolomou & Vrontis, 2006:179). The aim of the present study has been to investigate the elements of IM as predictors of employee satisfaction and to determine
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Vrontis, Demetris. "Integrating adaptation and standardisation in international marketing : the AdaptStand Modelling Process." Thesis, Manchester Metropolitan University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311206.

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The debate of whether to standardise or to custom-tailor marketing strategies and tactics in international markets has continued to trouble academics and practitioners alike and has produced many and varied opinions. Supporters of global standardisation argue that a single marketing strategy and a standardised marketing mix (tactics) should be used in international markets to minimise total costs and promote a global corporate image. In contrast, advocates of international adaptation debate that marketing in overseas markets should be adapted to fit the unique dimensions of each local market.
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Kinštová, Veronika. "The impact of POS materials on sales: LEGO Nexo Knights 2016 campaign in toy specialist stores." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264321.

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In today's highly competitive and cluttered marketing environment it becomes increasingly harder for brands to differentiate themselves form others. This is especially pronounced in the retail space. Shopper marketing is a discipline that focuses on shoppers and their needs to create a unique shopping experience and thereby increase in-store communication effectiveness. Keeping in mind the challenges of marketing to children, LEGO aims to communicate to its shoppers as well as consumers through the platform of in-store its core values of creative play, fun and learning. The thesis discusses th
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Jasper, Frank Raymond. "Determining the critical elements of the customer intimacy framework." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2000. https://ro.ecu.edu.au/theses/1386.

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Currently the field of marketing is undergoing a transformation concerning the appropriate marketing model to use in business. This transformation arose due to the mounting problems of the existing 4Ps Marketing Model, the heightened importance of customer retention, the requirement to continually add value to business processes and recent advancements in Internet technology. An alternate approach to the 4Ps Marketing Model began to emerge in the 1970's and was termed relationship marketing. This study is exploratory in nature and investigates consumer perceptions concerning customer intimacy.
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Books on the topic "E­marketing elements"

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Morden, Anthony R. Elements of marketing. 3rd ed. DP, 1993.

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Morden, Anthony R. Elements of marketing. 3rd ed. DP, 1993.

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Morden, Anthony R. Elements of marketing. DP Publications, 1987.

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Morden, Anthony R. Elements of marketing. DP, 1991.

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Smith, Roderick. Essential elements of marketing. DP Publications, 1995.

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Blem, Norman. Elements of South African marketing. Southern Book Publishers, 1989.

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E, Branch Alan. Elements of export marketing and management. 2nd ed. Chapman & Hall, 1990.

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E, Branch Alan. Elements of export marketing and management. 2nd ed. Chapman and Hall, 1990.

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Harrison, Pledger R., and American Bar Association. Commission on Advertising., eds. Yellow pages lawyer advertising: An analysis of effective elements. The Association, 1992.

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Sahadev, Sunil, Keyoor Purani, and Neeru Malhotra, eds. Boundary Spanning Elements and the Marketing Function in Organizations. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-13440-6.

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Book chapters on the topic "E­marketing elements"

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Shank, Matthew D., and Mark R. Lyberger. "Promotion mix elements." In Sports Marketing, 6th ed. Routledge, 2021. http://dx.doi.org/10.4324/9780429030673-13.

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Calkins, Tim. "The Key Elements." In Breakthrough Marketing Plans. Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137107619_4.

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Moulton, Kirby, and James Lapsley. "Integrating the Marketing Elements." In Successful Wine Marketing. Springer US, 2001. http://dx.doi.org/10.1007/978-0-387-29965-5_21.

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Seff, James M. "Elements of a Wine Distribution Agreement." In Successful Wine Marketing. Springer US, 2001. http://dx.doi.org/10.1007/978-0-387-29965-5_23.

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Branch, Alan E. "Budgetary control and marketing." In Elements of Port Operation and Management. Springer Netherlands, 1986. http://dx.doi.org/10.1007/978-94-009-4087-1_12.

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Leeflang, Peter S. H., Dick R. Wittink, Michel Wedel, and Philippe A. Naert. "Elements of model building." In International Series in Quantitative Marketing. Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4050-2_5.

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Martins, Márcia, Mafalda Teles Roxo, and Pedro Quelhas Brito. "The Impact of Surprise Elements on Customer Satisfaction." In Marketing and Smart Technologies. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-9099-1_38.

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Cavallone, Mauro. "Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions." In Marketing and Customer Loyalty. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51991-3_2.

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Shumilina, Vera, Dmitriy Filev, and Anguelina Tepegendjiyan. "FEATURES OF INNOVATIVE PRODUCT MARKETING." In Business security management in modern conditions. AUS PUBLISHERS, 2021. http://dx.doi.org/10.26526/chapter_60258635d98d97.32646802.

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The article examines the features of the marketing of radical innovations. It is shown that these features are determined by the specifics of the innovation market and the features of innovative products as goods. Specific elements of marketing research and a system for promoting innovative products are presented.
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Pereira, João, Ricardo Gouveia Rodrigues, Ana Gouveia, and Leonor Sousa. "Visual and Textual Elements of Board Game Packaging, What Do Children Prefer?—An Eyetracking Study." In Marketing and Smart Technologies. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-1552-7_39.

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Conference papers on the topic "E­marketing elements"

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Brown, Michael D. "Marketing in the 21st Century: Revisiting The 4 P’s." In SSPC 2001. SSPC, 2001. https://doi.org/10.5006/s2001-00004.

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Abstract Marketing is an important business function and a key to the success of every company. As the 21st century emerges, technology will allow us to market in more efficient ways, but the classic elements of product, price, placement and promotion still hold true. Carefully applied, technology will improve the efficiency of, but not the basic nature of, marketing.
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Almourad, Mohamed, Emad Bataineh, Mohammed Hussein, and Zelal Wattar. "Strategic Placement of Branding Elements in Digital Marketing: Insights from Eye-Tracking Data." In 27th International Conference on Enterprise Information Systems. SCITEPRESS - Science and Technology Publications, 2025. https://doi.org/10.5220/0013281500003929.

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Juliawan, Andhika Tri, Novita Permata Hati, Yuniarty, and Aryo Bismo. "The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image." In 2023 4th International Conference on Data Analytics for Business and Industry (ICDABI). IEEE, 2023. http://dx.doi.org/10.1109/icdabi60145.2023.10629362.

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"MARKETING IDENTITY ELEMENTS IN BRANDING TOURIST DESTINATIONS." In 9th International Conference Vallis Aurea: Sustainable Development and Innovation. Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2024. http://dx.doi.org/10.62598/9thicva.027.

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Mitrović, Ksenija, Anja Jakšić, and Jelena Spajić. "The analysis of graphic design platforms used in social media marketing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p74.

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Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial
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Burbulea, Rodica, and Diana Memet. "The impact of marketing strategies on the wine industry." In The 6th Economic International Conference "Competitiveness and sustainable development". Technical University of Moldova, 2024. https://doi.org/10.52326/csd2024.49.

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In order to understand how marketing can support the success of wineries in a globalized and dynamic market, it is essential to know, study, and apply marketing strategies in the wine industry. In an ever-changing economic and commercial context, marketing helps promote wines and create a strong brand image. Additionally, by properly applying marketing strategies, wineries can reach new international markets and attract a diverse audience. Moreover, marketing contributes to consumer loyalty and educates them about wine products, thus boosting sales. Furthermore, the importance of ecological ma
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Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

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The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.
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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own
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Savych, Oleksandr, and Tetiana Shkoda. "The concept of marketing efforts consolidation at the global car market." In 11th International Scientific Conference „Business and Management 2020“. VGTU Technika, 2020. http://dx.doi.org/10.3846/bm.2020.542.

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The purpose of the study is to research the peculiarities of the marketing concept development and form the concept of marketing efforts consolidation on the global car market. There are achieved the following principal objectives: 1) to research the evolution of marketing concepts; 2) to define the elements of the concept of marketing efforts consolidation; 3) to form the peculiarities and build the model of the concept of marketing efforts consolidation on the global car market. The results of the research are the created concept of marketing efforts consolidation on the global car market th
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LUO, SHU-YUN, and JUN-TAO XIAO. "MARKETING STRATEGY RESEARCH IN CONSUMER PSYCHOLOGY." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35651.

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As individuals lead their lives, they purchase different items and services to fill various needs. customer psychology has made efforts to investigate why individuals buy things using cognitive ideas to comprehend the elements that impact their practices. Understanding their psychology will explain the elements that influence shoppers’ conduct concerning inspiration and emotional cycle while giving organizations the knowledge of why individuals choose to purchase such particular product. Moreover, comprehending consumers’ reasons and impulses to consume certain products helps producers make mo
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Reports on the topic "E­marketing elements"

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Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

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This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar
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Kraynova, O. S. Study of the basic elements of the service enterprise policy as a tool of marketing logistics. Ljournal, 2017. http://dx.doi.org/10.18411/kray-2017-artc-00045.

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De la Puente, Katia Inés, Celene Romero Haddad, and Elvis Gustavo Flórez Álvarez. Brand. Ediciones Universidad Cooperativa de Colombia, 2023. http://dx.doi.org/10.16925/gcnc.95.

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The purpose of this document is to provide students of the Business Administration program with reference material on one of the topics related to marketing management in organizations, such as brand creation. We will go through the evolution of the brand and the concept, the importance of creating a brand, its characteristics and typology, going through the elements and the different brand strategies that companies can develop. We will also highlight the value of a brand and its benefits.
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Raitzer, David A., and Odbayar Batmunkh. Impact Evaluation of Support to Collective Action for Agricultural Value Chain Development in Nepal. Asian Development Bank, 2022. http://dx.doi.org/10.22617/wps220137-2.

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This study examines different forms of support for smallholders provided through farmers’ groups and cooperatives in Nepal. It finds that multidimensional support involving productive assets and training is especially effective. The results indicate that support for marketing is another particularly effective form of support. Of individual support elements, the study finds that training has the most substantial and significant effects and is crucial to the effectiveness of other measures. More focus on training and less on inputs alone would increase the impact of support for smallholders.
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A/Rahman, Widad, Samia Al Nagar, Randa Gindeel, and Arwa Salah. Understanding the key elements for designing and implementing social marketing campaigns to inform the development of creative approaches for FGM/C abandonment in Sudan. Population Council, 2018. http://dx.doi.org/10.31899/rh6.1040.

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Finch, John, and Chuks Otioma. Consumers as Innovators and the UK Financial Conduct Authority’s Consumer Duty. University of Glasgow and University of Strathclyde, 2025. https://doi.org/10.36399/gla.pubs.349742.

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We address the scope, purpose, and initial implementation from July 2023 of the UK Financial Conduct Authority’s (FCA) Consumer Duty. As an instance of financial regulation innovation, the Consumer Duty is having a major impact in the financial services sector and has impacted on the organisation of markets for financial services and in the interactions of consumers and providers. The Duty brings to prominence the ways in which the production, marketing and use of financial services products and services are strongly interrelated. It highlights: (1) Consumers’ financial literacy; (2) Providers
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Avis, William. Responsible E-Waste Value Chains in Africa. Institute of Development Studies (IDS), 2022. http://dx.doi.org/10.19088/k4d.2022.015.

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Population growth, increasing prosperity and changing consumer habits globally are increasing demand for consumer electronics. Further to this, rapid changes in technology, falling prices, increased affordability and consumer appetite for new products have exacerbated e-waste management challenges and seen millions of tons of electronic devices become obsolete. This rapid literature review collates evidence from academic, policy focussed and grey literature on e-waste value chains. The report should be read I conjunction with an earlier report on e-waste management. E-waste is any electrical o
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Filip, Grażyna, and Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.

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E-branding of Lidl brand is a wide-ranging marketing strategy, which purpose is to keep the current customers and gain new. The authors of advertisments posts, that includes information regarding a specific product (name, information about it, price, reason of showcasing in the specific moment), use semantic (mostly nature, price, tradition, modernity, comfort, luxury), grammatical and non-linguistic categories to convince the receivers to themselves. Such communicational process enables also to read the needs of customers, who – by liking the brand’s page – want (actively) to participate in t
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Pinheiro, Armando Castelar, and Regis Bonelli. New Export Activities in Brazil: Comparative Advantage, Policy or Self-Discovery? Inter-American Development Bank, 2008. http://dx.doi.org/10.18235/0006866.

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This paper examines Brazil's export discoveries in aircraft, cell phones and swine meat. All cases confirm the importance of efficiency gains and sunk costs in the expansion of exports and lead to the following conclusions: both economic policy and comparative advantage played important roles in the emergence of new export activities; economies of scale were a crucial determinant of competitiveness; and a well-known brand helped to overcome information asymmetries and facilitate entry into export markets. Exporters concentrated on design, marketing, R&amp;D, and product assembly, making coordi
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Castro Salgado, osé William, and Liliana Santamaria Ariza. Propuesta de identidad institucional UMNG. Universidad Militar Nueva Granada, 2024. http://dx.doi.org/10.18359/docinst.7379.

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Las organizaciones operan en un entorno altamente dinámico, caracterizado por la presencia de productos similares o sustitutos, lo que impulsa a cada una a desarrollar su ventaja competitiva por medio de componentes que les confieren un diferencial único. En este contexto, la identidad emerge como un elemento primordial que posibilita la diferenciación entre instituciones y genera una característica sin gular que define su esencia. Existen múltiples perspectivas que abordan el concepto de identidad, desde miradas diferenciales entre ellas: Perspectiva social: se centra en la visión que un indi
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