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Journal articles on the topic 'Emarketing elements'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Costoiu, M., A. Ioana, A. Semenescu, and D. Marcu. "Marketing Management Elements." IOP Conference Series: Materials Science and Engineering 161 (November 2016): 012105. http://dx.doi.org/10.1088/1757-899x/161/1/012105.

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HVOZDECKA, I. "APPLICATION OF REFLECTIVE CONTROL ELEMENTS IN MARKETING." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 58–61. https://doi.org/10.31891/2307-5740-2020-286-5-12.

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In this article the author carries out the theoretical analysis of preconditions of development of reflexive management. Emphasis is placed on the study of the essence of the concept and meaning of reflection in the context of solving problems of modern marketing. It is determined that the principles of a reflective approach in the process of making managerial decisions, in particular in marketing, establishing interaction with both consumers and other business structures provide optimization of management, as it involves creating mechanisms to reconcile the interests of market participants. T

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Fekete, (Bude) Adriana-Georgiana-Eliana. "Theoretical Concepts. Introductory Elements in Marketing and Marketing Information Systems." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2025): 19–27. https://doi.org/10.70594/brand/11.1/3.

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<strong>Abstract</strong> This paper explores fundamental concepts in marketing, tracing its evolution from its early 20th-century origins to its contemporary significance in business strategy. The study outlines key theoretical aspects, including marketing orientations, product classification, product life cycle, pricing strategies, distribution mechanisms, and promotional techniques. Additionally, it highlights the role of Marketing Information Systems (MIS) in modern decision-making. Through a synthesis of expert perspectives (Kotler, 1991; McCarthy, 1960; Vernette, 1992), the study emphasi

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Fekete, Adriana-Georgiana-Eliana. "Theoretical Concepts. Introductory Elements in Marketing and Marketing Information Systems." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2020): 19. https://doi.org/10.70594/brand/11.1/3.

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<p dir="ltr"><span>This paper explores fundamental concepts in marketing, tracing its evolution from its early 20th-century origins to its contemporary significance in business strategy. The study outlines key theoretical aspects, including marketing orientations, product classification, product life cycle, pricing strategies, distribution mechanisms, and promotional techniques. Additionally, it highlights the role of Marketing Information Systems (MIS) in modern decision-making. Through a synthesis of expert perspectives (Kotler, 1991; McCarthy, 1960; Vernette, 1992), the study em

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Tang, Yun-Chia, and Li-Wei Wu. "EXPLORING STORYTELLING ELEMENTS IN MARKETING." Global Fashion Management Conference 2018 (July 30, 2018): 163. http://dx.doi.org/10.15444/gmc2018.02.03.05.

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Romashkin, Viktor A. "Gamification elements in event marketing." Neophilology, no. 1 (2023): 195–201. http://dx.doi.org/10.20310/2587-6953-2023-9-1-195-201.

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We consider the specifics of using gamification elements in event marketing from the standpoint of involving and retaining participants in special event. Gamification is defined as the use of game mechanics in non-game situations. Gamification techniques are used in education, business, and marketing. In the promotion system, gamification techniques demonstrate consistency in the struggle of companies and brands for the attention of the audience. The work clarifies the boundaries of the concepts of “game” and “gamification”. As the established practice shows, gamification can be used at variou

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Ni, Made Wahyuni, Agung Gede Oka wisnumurti Anak, and Goldina Puteri Dewi Kadek. "Training on Arranging Marketing Elements to Tourist Destination Managers in Ungasan Village." International Journal of Social Science and Human Research 07, no. 01 (2024): 706–9. https://doi.org/10.5281/zenodo.10577126.

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Marketing management is a tool for achieving strategic goals and is a function of all members of the organization involved in it. The problem is how to apply and organize strategic marketing elements in the organization, this is still a challenge for management. Improving the quality of marketing is an interesting theme and has been carried out in many tourist destinations in rural or urban areas, however, it still shows technical obstacles that need to be provided collaborative solutions. Assistance in developing tourism destination marketing elements is urgent to be implemented. One of them

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Repovienė, Rūta. "Content Marketing Elements for Search Advertising." Socialiniai tyrimai 40, no. 1 (2017): 47–54. http://dx.doi.org/10.21277/st.v40i1.184.

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The author analyzes the possibility of using content marketing elements for search advertising from marketing experts and searchers’ perspective. The first part of the paper deals with the theoretical insights into the concepts of content marketing, search advertising, their effect and synergy. The second part is qualitative research on a theoretical model of content marketing elements. The possibility of using those elements and modifying the theoretical model are provided in the third part of the paper. Research results revealed that content marketing elements can be used for search advertis

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O'Reilly, Norman J., and Judith J. Madill. "Evaluating Social Marketing Elements in Sponsorship." Social Marketing Quarterly 13, no. 4 (2007): 1–25. http://dx.doi.org/10.1080/15245000701662481.

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Organizations of all types increasingly recognize the importance of sponsorship as a source of revenue and as a means to achieve their objectives. This trend is driving the broader adoption of sponsorship, which has resulted in its use to pursue objectives other than those related to promotion, including those related to behavior change and, thus, social marketing. Concurrently, sponsors and sponsees are demanding the development of legitimate, reliable, and meaningful methods for the evaluation of sponsorship as investment in the area increases. For organizations whose objectives include beha

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Meng, Sam Kin, and Chris Chatwin. "Measuring E-Marketing Mix Elements for Online Business." International Journal of E-Entrepreneurship and Innovation 3, no. 3 (2012): 13–26. http://dx.doi.org/10.4018/jeei.2012070102.

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E-marketing strategy is normally based and built upon the traditional 4 P’s (Product, Price, Promotion, and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the e-marketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web sites to facilitate sales transactions. This research analyses the importance of each e-marketing tool related to its supporting e-marketing mix element. Furthermore, the composite score of each e-mar

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Arzhanova, K. A. "Defining marketing elements of educational services when forming university’s marketing capital." Vestnik Universiteta, no. 4 (June 21, 2025): 129–38. https://doi.org/10.26425/1816-4277-2025-4-129-138.

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The issue of defining the elements of educational services marketing has been considered. The purpose of the study is aimed at identifying these elements in the context of marketing capital formation in a higher education institution. The available approaches to understanding educational services marketing have been analyzed. The key components of this complex have been defined using the 7P model. A number of general scientific theoretical methods as well as the general method of critical analysis have been chosen as the research method. The analysis has been carried out on the basis of availa

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IVANENKO, Iryna. "Elements of marketing communications of restaurant enterprises." Economics. Finances. Law 4, no. - (2023): 45–48. http://dx.doi.org/10.37634/efp.2023.4.10.

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The paper is devoted to the adaptation of marketing communication tools in accordance with the needs of domestic restaurants. The study identifies the features of the formation and promotion of a restaurant product, which is a combination of products and services. Detailing of the functional components of the restaurant industry product allowed for a qualitative adaptation of marketing communications in on-line and off-line formats. It is established that the main functions of the restaurant product are consumer, economic, socio-cultural and aesthetic. The study details the functional componen

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Išoraitė, Margarita. "MARKETING MIX THEORETICAL ASPECTS." International Journal of Research -GRANTHAALAYAH 4, no. 6 (2016): 25–37. http://dx.doi.org/10.29121/granthaalayah.v4.i6.2016.2633.

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Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. All marketing elements are interrelated and should be seen in the whole of their actions. Some items may have greater importance than others; it depends mainly on the company's strategy and its activities. Companies that provide services - the provision of ser

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Rajer, Nilsson. "New marketing models for developing a marketing strategy." International journal of Innovation in Marketing Elements 3, no. 1 (2023): 23–29. http://dx.doi.org/10.59615/ijime.3.1.23.

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Marketing is a comprehensive and extensive industry for businesses to sell their services and products better and more. There are many successful models for marketing because competitors are constantly increasing their awareness and efforts. In such an environment, the management has to evaluate the level of risk in all decisions and act intelligently. Accurate, up-to-date, and clear information reduces the risk of making wrong decisions, and this is one of the important reasons for the necessity of conducting marketing research and improving marketing intelligence in the organization. Therefo

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Panjaitan, Tetti Nauli, Hilarius Bambang Winarko, Lim Yudhi, and Della Felita. "Oswald's Marketing Semiotics Analysis: Cultural Elements in Marketing Communication at the "Bajawa Flores NTT" Café." Journal of Public Representative and Society Provision 5, no. 2 (2025): 248–58. https://doi.org/10.55885/jprsp.v5i2.545.

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This study analyzes how Flores' cultural elements are used as a marketing communication strategy at Kafe Bajawa. Using a qualitative approach and Oswald’s marketing semiotics analysis, the research explores the meanings embedded in cultural elements such as Komodo statues, woven fabrics, Sasando musical instruments, photographs of Flores residents, a map of Flores Island, and the collaboration of traditional music with modern genres. Data were collected through direct observation of both exterior and interior decorations, as well as customer interviews to understand their responses to the pres

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Silva, Edson Coutinho da, and Alexandre Luzzi Las Casas. "Key Elements of Sports Marketing Activities for Sports Events." International Journal of Business Administration 11, no. 1 (2020): 11. http://dx.doi.org/10.5430/ijba.v11n1p11.

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Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This theoretical paper aims to introduce and discuss the sports scheme, sports marketing mix, and sports supporters as three key elements which the sports teams need to focus on to implement sports marketing activities in sports events. By and large, sports teams have been implemented marketing principles as well as sponsorships to qualify a sports events as experience and entertainm

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Suryati, Suryati, and Nadia Irhamna. "Internal Marketing, Concept And Application For Increased Corporate Performance." Relevance: Journal of Management and Business 5, no. 1 (2022): 024–32. http://dx.doi.org/10.22515/relevance.v5i1.5091.

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The study explained the company's internal use of marketing, the internal impact of marketing and its elements, the internal marketing of the management of change, and its brunt on corporate performance, which has given the perspective that a company's performance can start with potent internal marketing in the company. It was explained that the in-based approach to internal marketing was not just how to communicate the company's strategy and plan to its internal customers but also many things that were part of internal marketing; however, sometimes, companies were not considered internal mark

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Rakhimova, Lolakhon. "THE CONCEPT OF 4P MARKETING. ELEMENTS OF THE MODEL." MODERN SCIENCE AND RESEARCH 3, no. 1 (2024): 812–16. https://doi.org/10.5281/zenodo.10559747.

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Supada, Wayan. "INTEGRASI CUSTOMER RELATIONSHIP MANAGEMENT EFFECTIVENESS (CRME) DALAM PENERAPAN STRATEGI KOMUNIKASI PEMASARAN." Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi 6, no. 1 (2022): 1. http://dx.doi.org/10.55115/duta.v6i1.2030.

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The scipe of marketiing communication is devided into internal and external marketing communication. Internal marketing communication is carried out to build relationship between companies and the organizations within them, including shareholders, employess and stake holders in the company. While external marketing communications aims to build a corporate image and strong relationships between companies with other parties including consumers and the public at large. CRM is one of the strategies that can help maximize the objectives of marketing communications carried out by companies relating

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Toledo Villacís, Marco, Bryan Castillo Bravo, and Gabriela Proaño Lucero. "Importance of technology and multimedia elements in tourism." Green World Journal 5, no. 2 (2022): 024. http://dx.doi.org/10.53313/gwj52024.

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Advances in technology and the arrival of social networks as a new support to make companies known among their target audience, have revolutionized the tourism sector, offering them a new channel in which to carry out digital and segmented tourism marketing strategies. Tourism marketing is responsible for promoting and marketing all types of products and services to tourists, from accommodation and travel to restaurants and leisure activities. The key to tourism marketing is to present your products and services to customers in detail, generating a need in them through a communication that app

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Matthew, N. O. Sadiku, J. Ashaolu Tolulope, and M. Musa Sarhan. "Food Marketing A Primer." International Journal of Trend in Scientific Research and Development 3, no. 3 (2019): 131–33. https://doi.org/10.31142/ijtsrd23640.

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Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa "Food Marketing: A Primer" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-

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Joudeh, Jamal M., Mahmoud Allan, Ahmad M. Zamil, et al. "THE IMPACT OF MARKETING STRATEGY ON THE MARKETING INNOVATION AND THE MARKETING COMPARATIVE ADVANTAGE IN THE JORDANIAN FURNITURE INDUSTRY." Journal of Southwest Jiaotong University 57, no. 6 (2022): 395–412. http://dx.doi.org/10.35741/issn.0258-2724.57.6.38.

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This study is designed to explore the influence of marketing strategy on marketing innovation and the marketing competitive advantage. Additionally, in this study, elements of marketing strategy (product strategy, pricing strategy, promotion strategy and distribution strategy) were adopted, and marketing innovation was used as a mediator. Quantitative approach was applied, and a questionnaire was distributed by hand-to-hand method to 267 employees working in the furniture industry on the basis of a convenience sample. SPSS and AMOS were applied as statistical techniques to examine and analyze

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Verron Saputra and Aprihatiningrum Hidayati. "The Importance of Service Elements in Retail Business." IJHCM (International Journal of Human Capital Management) 6, no. 2 (2022): 41–55. http://dx.doi.org/10.21009/ijhcm.06.02.4.

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This study aims to find out how the external and internal marketing strategic issues of Toko Delima, How is the internal and external analysis of Toko Delima and how is the recommendation of Toko Delima's marketing strategy for 2023. This type of research is a qualitative research with interview data collection methods conducted on Toko Delima owners, Toko Delima consumers and competitor’s store consumers, observation of competitors and documentation studies with secondary data related to Toko Delima. The data analysis method used in this research is by using qualitative analysis methods. The

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Li, Van Kevin, Patricia Alexandria Ongpauco, and Janine Therese Rubante. "The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement." Journal of Business and Management Studies 4, no. 1 (2022): 264–72. http://dx.doi.org/10.32996/jbms.2022.4.1.28.

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Viral marketing is one of the essential strategies of businesses during promotional campaigns. Many companies have successfully used viral marketing as a profitable and effective marketing strategy. However, information regarding factors and elements that impact viral marketing remains unclear and how this viral marketing campaign influences customer perception. Drawing from Porter’s theory of competitive advantage and the Associative learning theory, this paper seeks to investigate the effect of the viral marketing campaign on customer perception and examine the impact of the factors and elem

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Shafin, Nazree, and Rozilah Kasim. "Incorporating Islamic Ethic Elements into Marketing Mix Paradigm." Financial Risk and Management Reviews 4, no. 1 (2018): 24–33. http://dx.doi.org/10.18488/journal.89.2018.41.24.33.

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Powers, Thomas L., and Jeffrey J. Loyka. "Adaptation of Marketing Mix Elements in International Markets." Journal of Global Marketing 23, no. 1 (2010): 65–79. http://dx.doi.org/10.1080/08911760903442176.

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Rooks, William, and William Shanklin. "Congruence: Attorney-consumer perceptions of marketing mix elements." Services Marketing Quarterly 3, no. 3 (1988): 189–98. http://dx.doi.org/10.1080/15332969.1988.9984894.

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Magrath, Victoria, and Helen McCormick. "Marketing design elements of mobile fashion retail apps." Journal of Fashion Marketing and Management: An International Journal 17, no. 1 (2013): 115–34. http://dx.doi.org/10.1108/13612021311305173.

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Wei, Jui-Jung, Shieh-Liang Chen, and Hsin-Hung Lin. "Taiwan's Unique Cultural Elements in Cultural Marketing Design." Innovation on Design and Culture 1, no. 3 (2022): 17–25. http://dx.doi.org/10.35745/idc2022v01.03.0002.

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The concept of "cultural creativity" has set off a wave of enthusiasm around the world recently. Taiwan has many cultural characteristics that are different from European and American cultural design. There is an opportunity for Taiwan to combine cultural inspiration and creative development and transformation through creative industries. Temples are close to the daily life of many people with local characteristics in Taiwan as places where the Taiwanese retain a rich cultural atmosphere. The development of the cultural and creative concepts of such cultural elements influences the marketing d

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Tang, Ruiyang, Xuanzhen Cui, and Yuki Inoue. "Relationship Between Visual Marketing Elements and Consumer Satisfaction." Platforms 3, no. 1 (2025): 5. https://doi.org/10.3390/platforms3010005.

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With the rapid expansion of online shopping, website design has become a critical factor influencing user experience and consumer satisfaction. This study examines the relationship between visual marketing elements embedded in e-commerce web page design and consumer satisfaction by analyzing 1500 product pages across five major categories (furniture, small items, food, home appliances, and clothing) on the Japanese platform Rakuten. The analysis reveals that in the furniture category, a higher proportion of images featuring visible faces and video explanations demonstrated positive correlation

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Kiyak, Deimena, and Rasa Grigoliene. "Analysis of the Conceptual Frameworks of Green Marketing." Sustainability 15, no. 21 (2023): 15630. http://dx.doi.org/10.3390/su152115630.

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The concept of green marketing is not just a passing trend but a crucial aspect in the development of new products, contributing to the foundation of a sustainable environment. By utilizing green marketing, companies endeavor to protect the environment in the best possible way, to have as few harmful effects as possible, and to promote consumer awareness of the environment, thus contributing to sustainable development goals. For the successful application and utilization of green marketing, companies must excel at recognizing the determining elements and means of green marketing. This article

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Kowalski, Sławomir, and Izabella Sowier-Kasprzyk. "Elements of partnership marketing in tourist services in modern management of tourist company." Equilibrium 2, no. 1 (2009): 105–13. http://dx.doi.org/10.12775/equil.2009.010.

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The following paper presents the model of the partnership marketing in tourist services. In the first part the theoretical basis knowledge (the elements and results) about partnership marketing have been presented. Apart from that the theory of strategic learning of that form of marketing and the essence of the loyalty programmes have been showed. The second part has been devoted to the tourist services and their specialty. In the third part the model of the partnership marketing in tourism itself is presented. The model consists of the interactions between the tourism company and the closer a

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KISIELIAUSKAS, Justinas, and Monika MILERYTĖ. "Religion and Cult Elements Integration in Marketing Activities Guide." Management of Organizations: Systematic Research 88, no. 1 (2022): 101–20. http://dx.doi.org/10.2478/mosr-2022-0015.

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Abstract The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide presenting the integration possibilities of religion and cult elements into marketing has been developed. An analysis of the literature and research has revealed that the integration of most religious elements in marketing can help strengthen a brand’s position in the market, establish an emotional connection with consumers and consequently

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LOGOSHA, R.V., and O.A. BRATKOVSKY. "Marketing activities management system." Market Relations Development in Ukraine №2(249)2022 193 (June 3, 2022): 69–75. https://doi.org/10.5281/zenodo.6610058.

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The subject of the research is the theoretical principles of marketing management of agricultural enterprises in Ukraine. The purpose of the study is to determine the nature and role of marketing management in the enterprise, to determine the stages of the marketing management system to increase the efficiency and competitiveness of the enterprise. Research methods. The system approach, dialectical method of scientific knowledge, analysis and synthesis, method of comparison and generalization of data are used in the work. Results of work. The article analyzes the modern approaches to defining

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Kuzmenko, Yu G., Munther Amin Almandeel, and D. V. Stukalov. "MARKETING MIX TRANSFORMATION IN ELECTRONIC TRADE." Bulletin of Udmurt University. Series Economics and Law 31, no. 6 (2021): 963–69. http://dx.doi.org/10.35634/2412-9593-2021-31-6-963-969.

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The importance of studying the problem of transforming the marketing mix into e-business is associated with the need to study the process of transforming marketing itself, since the active involvement of business organizations in e-business is often accompanied by problems when using conventional marketing tools in a virtual environment. This article identifies changes in the elements of the marketing mix in the e-commerce environment in accordance with the trends in the development of e-business and Internet technologies, and also demonstrates the influence of the electronic space on traditio

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Anto, Stiwak, and Saravanan P. "Online Marketing." Shanlax Internatioanl Journal of Commerce 6, S1 (2018): 194–97. https://doi.org/10.5281/zenodo.1419436.

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Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online  marketing  includes  a  wider  range  of  marketing elements  than  traditional  business  marketing  due  to  the extra channels and marketing mechanisms available on the internet. In  today’s  generation,  the  online  marketing  is  one  of  the main most important  systems for selling product through the help of the internet.  &n

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Zif, Jehiel. "Entrepreneurial Marketing and Change Readiness." Journal of Management and Strategy 10, no. 1 (2018): 38. http://dx.doi.org/10.5430/jms.v10n1p38.

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The paper outlines the critical rational of change readiness for entrepreneurial ventures. It is very difficult for innovative startups to assess correctly customers’ response prior to actual entry. The probability of success increases when the venture adapts quickly to the feedback derived from users.It is proposed that a proper and timely adaptation can be directed by applying systematic elements of change readiness. These elements are discussed with special attention to the unique characteristics of information gathering and interpretation in the case of new innovative products.

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Massoudi, Aram H., Hawkar Q. Birdawod, and Manaf B. Raewf. "Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age." Cihan University-Erbil Journal of Humanities and Social Sciences 7, no. 1 (2023): 158–65. http://dx.doi.org/10.24086/cuejhss.v7n1y2023.pp158-165.

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Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to

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Vynogradova, Olena, and Nina Drokina. "THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT." Acta Scientiarum Polonorum. Oeconomia 19, no. 3 (2020): 117–26. http://dx.doi.org/10.22630/aspe.2020.19.3.34.

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This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of researchers at the National Taiwan University (Chen); “6С” set of elements for an effective website by Chaffey, Mayer, Johnston, Ellis-Chadwick; “4S” web marketing complex of Constantinides; “4Ps+P2C2S3” digital marketing complex (e-marketing mix) created by Kalyanam and McIntyre; “3С+І” digital marketing mix of Pastore and Vernuccio; “SIVA” client-orien

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Panditatwa, Panduaji, and Anas Hidayat. "Education marketing mix for private vocational high schools in Indonesia." Jurnal Pendidikan Teknologi dan Kejuruan 30, no. 1 (2024): 78–97. http://dx.doi.org/10.21831/jptk.v30i1.67842.

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Private vocational high schools (VHS) in Indonesia are crucial to the education system yet facing unique marketing challenges that have not been adequately studied. This study aims to develop tailored marketing mix elements for private VHS institutions in Indonesia, providing valuable insight for education marketing studies and enhancing the competitiveness of these institutions in the education service landscape. This study utilises an inductive approach with an exploratory design. It leverages existing data to address marketing mix issues specific to private VHS institutions. Key stakeholder

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Dzemyda, Ignas. "Electronic Marketing for the Development of International Tourism." Business: Theory and Practice 15, no. (2) (2014): 191–97. https://doi.org/10.3846/btp.2014.19.

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The article deals with the concept of e marketing and discusses its elements. Emarketing allows for a constructive dialogue and individualisation options. Tourism services are developing businesses, which means the beginning of the relation ship and communication with even larger consumer groups. This article is aimed at identifying the elements of e marketing in Lithuanian tourism activities. The performed tasks include providing the emarketing concepts of theoretical aspects, actualizing emarketing elements, emarketing and identifying the elements of Lithuanian tourism enterprises. Th

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Sam, Kin Meng, and Chris Chatwin. "CHINESE GAMBLERS’ PERCEPTIONS OF E-MARKETING MIX ELEMENTS FOR ONLINE CASINOS." Journal of Gambling Business and Economics 9, no. 1 (2015): 58–76. http://dx.doi.org/10.5750/jgbe.v9i1.908.

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Internet ubiquity has revolutionized numerous industries, making online shopping and auctions a profitable business sector that is now impacting on the casino industry. Different e-marketing approaches have been widely adopted by online casinos to facilitate betting transactions. The uniqueness of e-marketing is characterized via a series of specific and relational functions that are combined with the traditional 4Ps (Product, Price, Place and Promotion) to form the e-marketing mix elements. The renown and popularity of gambling on internet casinos is growing rapidly, with the online casino bu

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Purwati, Ani, and Nafiah Ariyani. "Integrated Marketing Communication in Building Brand Equity in the Social Media Era." Ilomata International Journal of Social Science 6, no. 2 (2025): 610–29. https://doi.org/10.61194/ijss.v6i2.1686.

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Social media provides a great opportunity for companies or brand owners and sellers to build and increase brand awareness, brand association, brand loyalty, perceived quality, and proprietary assets through Integrated Marketing Communication. This study adopts a qualitative approach with a literature review and content analysis to analyze the application of Integrated Marketing Communication on social media and its impact on brand equity elements. The results show that integrating integrated marketing communication on social media can build brand equity and increase brand awareness, brand asso

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VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.

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Businesses use green marketing, sustainable marketing, or eco-marketing to promote environmentally friendly, socially responsible, and ecologically sustainable goods and services. This marketing strategy targets environmentally concerned customers who want items with minimum environmental and social effect. We examine green marketing's core elements and ramifications. First, we examine why organisations use green marketing methods, such as brand reputation, recruiting environmentally concerned customers, compliance with legislation, and global sustainability. Second, we examine the difficultie

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Nasir, Nurul Farhana, Rosmimah Mohd Roslin, Muhammad Arif Nasir, and Muhammad Nur Firdaus Nasir. "Marketing strategies from the Islamic Perspective: Reviewing the relevance of elements of the marketing mix." Journal of Emerging Economies and Islamic Research 8, no. 3 (2020): 84. http://dx.doi.org/10.24191/jeeir.v8i3.9952.

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This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba(interest), gharar(excessive uncertainty), and maisir (gambling) in the context of business. Additionally, the issues of halaland haramare given credence in addressing the implementations of the marketing mix elements. Using the Al-Quran and Sunnah as sources of reference, this paper addresses the expected actions of marketers in est

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Matviiets, Olha, and Diana Korpan. "Theoretical aspect of marketing research of the market and its elements." VUZF Review 6, no. 3 (2021): 37–44. http://dx.doi.org/10.38188/2534-9228.21.3.05.

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The article is devoted to the qualitative assessment of marketing research. The essence and role of theoretical features of market research are revealed. The main components of market research are identified. The objective necessity and significance of marketing research and its structural elements in providing competitive advantages to enterprises are analyzed. The work deepens the understanding of the content of the concept of market research, improved the principles of their conduct and the subjective component. The concept and basic provisions of introduction of the effective mechanism of

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Koc, Erdogan, and Ahu Yazici Ayyildiz. "Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality." Sustainability 13, no. 21 (2021): 11630. http://dx.doi.org/10.3390/su132111630.

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This review study presents intercultural research findings relating to elements or aspects of the marketing mix (7Ps) in tourism and hospitality. The study aims to present a comprehensive and compact document on almost all cultural variables/characteristics and all marketing mix elements based on data collected from a wide range of countries supported by several research studies. It is believed that the study will have significant value for researchers, practitioners, and students, both undergraduate and postgraduate, as at present there is no compact and comprehensive document that brings tog

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Shaw, Eric. "The quest for a general theory of the marketing system." Journal of Historical Research in Marketing 6, no. 4 (2014): 523–37. http://dx.doi.org/10.1108/jhrm-07-2013-0041.

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Purpose – The purpose of this paper is to evaluate whether there is significant agreement on what constitutes the essential elements for building a general theory of the marketing system. Design/methodology/approach – The method is an historical review of the various concepts, elements, sub-theories, axioms, components, explananda and ingredients proposed by marketing scholars over the past half century who contributed to the development of a general theory of the marketing system. Findings – The main finding is that despite the diversity of terms and concepts found in the marketing literature

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Kumar, Prof. Manoj, and Pankaj Kumar. "Recognising Gender-Based Reactions to Marketing Techniques through Framing Perceptions." Journal of Research & Development 16, no. 8 (2024): 108–13. https://doi.org/10.5281/zenodo.12738877.

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<strong>Abstract</strong>- This research investigates the impact of various advertising elements on participant responses through a robust analysis of variance (ANOVA) and regression analysis. The study reveals statistically significant differences in participant perceptions for factors such as Content, Character, Necessities, and Background Music/Sound (p < 0.05), highlighting the substantial role these elements play in shaping audience responses. The regression model, with an explanatory power of 21.1% (R Square = .211), is deemed statistically significant (F = 2.380, p = 0.015), emphasiz

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Zolfagharian, Mohammadali, and Audhesh Paswan. "Do consumers discern innovations in service elements?" Journal of Services Marketing 22, no. 5 (2008): 338–52. http://dx.doi.org/10.1108/08876040810889111.

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