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Journal articles on the topic 'Educational services of higher education'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

MUSAEV B.SH., MUSAEV B. SH. "СОСТОЯНИЕ РАЗВИТИЯ УСЛУГ ВЫСШЕГО ОБРАЗОВАНИЯ В УЗБЕКИСТАНЕ И НЕОБХОДИМОСТЬ ПРОДВИЖЕНИЯ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ". Экономика и предпринимательство, № 2(163) (9 травня 2024): 802–5. http://dx.doi.org/10.34925/eip.2024.163.2.157.

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The development of higher education services and increasing their efficiency is currently one of the main priorities of the state policy of Uzbekistan in the field of higher education. Competitive mechanisms for distributing resources between universities are increasingly being used. In particular, granting academic and financial independence to higher education institutions, independent determination of admission quotas, academic independence in the creation and offering of educational programs leads to a sharp development of the higher education services market. In such conditions, universit

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Eidgahy, Saeid Y. "Educational technology services in higher education." TechTrends 37, no. 2 (1992): 37–40. http://dx.doi.org/10.1007/bf02811521.

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SHILINH, Anna, and Anastasiia PASKO. "DEVELOPMENT OF THE DICTIONARY STRUCTURE FOR THE CHAT-BOT OF EDUCATIONAL SERVICES CATALOG OF THE HIGHER EDUCATION INSTITUTION." Herald of Khmelnytskyi National University. Technical sciences 313, no. 5 (2022): 94–98. http://dx.doi.org/10.31891/2307-5732-2022-313-5-94-98.

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The aim of this article is to develop a dictionary structure for a chatbot of educational services catalog of the higher education institution. The quality of information support for consumers of educational services depends on the timeliness and reliability of the information provided. If the World Wide Web user does not receive information from official sources of the higher education institution (HEI), this may cause a negative impact on the information system of the higher education institution. The motivational intentions of the official web resources users of the higher education institu

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POPELO, Olha, and Anatolii MELNYCHENKO. "ORGANIZATIONAL CULTURE OF HIGHER EDUCATION INSTITUTIONS AS A FACTOR FOR IMPROVING THE QUALITY OF EDUCATIONAL SERVICES." Herald of Khmelnytskyi National University. Economic sciences 304, no. 2(2) (2022): 232–36. http://dx.doi.org/10.31891/2307-5740-2022-304-2(2)-36.

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The article examines the impact of the organizational culture of higher education institutions on the quality of providing educational services. It has been proven that the organizational culture of a higher education institution should adapt to the modern conditions of the development of the educational environment, take into account social changes and trends, and also be aimed at achieving the goal, fulfilling tasks and developing the higher education institution in accordance with modern educational trends. It is substantiated that for the formation and development of the organizational cul

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Maystrenko, Olga, and Iryna Kinas. "Features of image formation of higher education institutions to increase the rating in the market of educational services." Development Management 18, no. 3 (2020): 14–27. http://dx.doi.org/10.21511/dm.18(3).2020.02.

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The article identifies a significant deformation of education, which led to the opening of new edu¬cational institutions. The authors noted the change of priorities in the state regarding the image of knowledge and education. This article examines the problem of creating a positive image for higher education institutions; orientation of modern educational institutions on search, development, and application of managerial cognitive and artistic means of creating a positive image of educational institution, reflection in this image of internal, essential meanings, maintenance and tasks, features

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Soumya, Ranjan Das, and Gochhayat Lopamudra. "Student Satisfaction Towards Educational Services in Higher Education." Towards Excellence 15, no. 1 (2023): 141–57. https://doi.org/10.5281/zenodo.8082522.

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If the number of higher education institutions is growing quantitatively, its quality needs to be aligned with it. Student satisfaction towards the educational services needs to be assessed to find out its level of educational services. Therefore, the objective of the study is to study the educational services of higher education institutions and the satisfaction of students towards it. Also, this study aims to find out the difference in students’ satisfaction and educational services with reference to institutions and gender. The researcher has followed the descriptive survey method to

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Dziewanowska, Katarzyna. "Experiential dimensions in educational services in higher education." Studia i Prace WNEiZ 43 (2016): 41–52. http://dx.doi.org/10.18276/sip.2016.43/2-04.

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Valentinovich Kosevich, Alexander, Veronika Olegovna Kozhina, Galina Viktorovna Pinkovskaya, Olga Igorevna Rybyakova, and Olga Yevgenievna Lebedevaa. "Competitiveness Management of Educational Services in Higher Education." International Journal of Engineering & Technology 7, no. 4.38 (2018): 284. http://dx.doi.org/10.14419/ijet.v7i4.38.24485.

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The article substantiates key components of competitiveness management of educational services in higher education. The research outcomes have allowed identifying the main competitive advantages of educational services, which include the availability of additional educational services, the ability to participate in students’ exchange programs in home country and abroad, practical significance, assistance with employment, and reliable material and technical base. In the context of an integrated approach, the article proposes the organizational and economic mechanism for competitiveness manageme

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Kostyuk, Yaroslavna I., Aleksey V. Barchukov та Yulia A. Tyurina. "АНАЛИЗ РОССИЙСКОЙ СИСТЕМЫ ВЫСШЕГО ОБРАЗОВАНИЯ И ВЫЯВЛЕНИЕ ИСТОЧНИКОВ КОНФЛИКТНЫХ СИТУАЦИЙ В ВЫСШЕМ УЧЕБНОМ ЗАВЕДЕНИИ". Humanities And Social Studies In The Far East 19, № 2 (2022): 154–60. http://dx.doi.org/10.31079/1992-2868-2022-19-2-154-160.

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The article, based on the analysis of the higher education system, identifies the sources of production contradictions in a higher educational institution and determines the need to develop scientific tools for studying, as well as practical solutions to labor conflicts that entail destructive consequences. A comprehensive study of the educational process in order to ensure a comfortable socio-psychological component of the professional activities of teachers, which will positively affect the quality of educational services and the image of the educational institution, should become the basis

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Galyna, PIATNYTSKA. "HIGHER EDUCATION BRANDING." Herald of Kyiv National University of Trade and Economics 138, no. 4 (2021): 118–36. http://dx.doi.org/10.31617/visnik.knute.2021(138)10.

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Background. The increasing intensity of competition in the international market for higher education services leads to an increase in the importance of brands of higher education institutions (HEIs) and the branding of national higher education in general. The aim of this study is to determine the target setting and the main objectives of the country’s higher education branding in the international market of educational services. Materials and methods. Methods of comparative and critical analysis, analytical processing of the collected data, graphical display of trends and interrelations, synt

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Blagorazumnaia, Olga, Irina Klimenko, and Igor Balan. "Models of quality management of higher education institutions." Vector European, no. 1 (April 2024): 129–34. http://dx.doi.org/10.52507/2345-1106.2024-1.25.

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In our information age, educational institutions are actively integrating information technologies for modeling and managing the quality of their services. Modern educational markets face challenges that demand effective tools to adapt to rapidly changing requirements and expectations of learners, educators, and parents. In this context, information technologies in modeling and quality management become a key factor in the educational sphere. The article focuses on the role of information technologies in contemporary education and their impact on the processes of modeling and quality managemen

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Farangis Azamovna, Ishankulova. "Ways to Improve the Competitiveness of Higher Education Services." American Journal of Economics and Business Management 8, no. 1 (2025): 67–72. https://doi.org/10.31150/ajebm.v8i1.3204.

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This scientific article describes the role of marketing in the development of the higher education system services market, the definition of the main tasks of educational services marketing in increasing the competitiveness of higher education and their strategic ways. Also, in the activities of higher educational institutions, it was discussed to identify specific aspects of educational services and research on this direction, scientific work. In recent years, the organization of new systems will be considered in order to improve the quality and convenience of the higher education system in e

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Szyszko, V. I., and A. I. Golovach. "The question of promotion of institutions of higher education on the internet." Bulletin of the Dnipropetrovsk University. Series: Management of Innovations, no. 6 (March 15, 2016): 131–43. https://doi.org/10.15421/191614.

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Due to the development of technologies, particularly internet technologies, there appear new opportunities to promote products and services through appropriate channels of communication, such as websites, social networks, databases, various aggregators, applications, etc. The methods and tools of work with new channels of communication are designed and updated on a regular basis. Under conditions of growing competition in the market of goods and services, particularly among institutions of higher education, such marketing method as the promotion of services through internet channels becomes ev

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Boretska, Natalia, and Olena Kovalchuk. "Mechanism of providing educational services in higher education institutions of Ukraine." Scientific visnyk V.O. Sukhomlynskyi Mykolaiv National University. Pedagogical Sciences 65, no. 2 (2019): 36–39. http://dx.doi.org/10.33310/2518-7813-2019-65-2-36-39.

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This article is about the essence of the concept of «educational service», its specific features and differences from other types of services. Particular attention was paid to the classification of services provided by higher education institutions. Taking into account all the specificity of the education market, services provided by institutions of higher education can be divided into educational, scientific and educative institutions. The essence of educational, scientific and educative services provided by institutions of higher education was considered. It was determined that the acquisiti

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Albuquerque de Oliveira, Marcelo, Maria do Socorro Dos Santos Montoia Arrais, Dércio Luiz Reis, Raimundo Kennedy Vieira, and Gabriela De Mattos Veroneze. "COST MANAGEMENT IN EDUCATIONAL SERVICES." International Journal for Innovation Education and Research 7, no. 10 (2019): 883–93. http://dx.doi.org/10.31686/ijier.vol7.iss10.1837.

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The educational market in Brazil has become very competitive and, according to the Higher Education Sense, 88.20% of Higher Education Institutions are private. To make a difference in the market, HEIs must offer quality services. This offer requires a lot of intellectual as well as financial investment. Given this reality, managers need to control their revenues, but especially control their costs, which, for this business, are very high. Managers need to adopt strategic cost management methods so that they can know how their company is facing its own reality, make comparisons with other compa

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Khanova, Ilyuza M., Anzhelika A. Nikitina, and Ekaterina V. Zhilina. "DIGITAL TRANSFORMATION OF THE HIGHER EDUCATION SYSTEM." Vestnik BIST (Bashkir Institute of Social Technologies), no. 1(58) (March 30, 2023): 95–100. http://dx.doi.org/10.47598/2078-9025-2023-1-58-95-100.

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The subject of the study is the digital transformation of the higher education system. The purpose of the study is to assess the impact of the development of digital and information technologies on the educational services market. The objectives of the study are to analyze current economic and technological trends affecting the transformation of the educational services market; to assess the impact of the development of digital information technologies on the quality of educational services of higher education; to identify changes in the nature and forms of education, requirements for professi

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Dybach, Inna. "Institutional aspects of educational quality management in higher educational establishments." Economics of Development 18, no. 1 (2019): 33–43. http://dx.doi.org/10.21511/ed.18(1).2019.04.

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Higher education in Ukraine, as one of the prerequisites for national security and competitiveness of the country, needs to be reformed, first of all in the context of improving the quality of educational services. Educational quality studies have confirmed that the educational system does not adequately address the needs of customers and those who receive education. In this regard, the purpose of the article is to study the theoretical aspects of the institutional provision of the quality management process of higher education. Methods of dialectical cognition, comparative analysis, content a

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Zagirniak, Denis. "Basic Higher Education: Assessment of the Higher Educational Establishment Pragmatism at the Education Services Market." Economic journal of Lesia Ukrainka Eastern European National University 10, no. 2 (2017): 52–63. http://dx.doi.org/10.29038/2411-4014-2017-02-52-63.

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Kozyrskaya, Irina. "China in the Global Market of Higher Education Services." Russian and Chinese Studies 4, no. 4 (2020): 316–25. http://dx.doi.org/10.17150/2587-7445.2020.4(4).316-325.

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The article intends to refer to China as to an outstanding example of dynamic development. The Chinese Republic is now perceived almost exclusively as a country that has been highly successful in implementing market reforms. This helps to define the reasons and essence of the successful measures taken in China, which have provided powerful dynamic processes, including in the field of higher education. The paper proceeds to the description of quite competitive global markets for educational services, where the service providers have found ways to retain each potential client through practicing

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Chyporniuk, V. "CURRENT STATE OF EDUCATIONAL QUALITY MANAGEMENT IN HIGHER EDUCATIONAL INSTITUTIONS." Zhytomyr Ivan Franko state university journal. Рedagogical sciences, no. 1(120) (March 31, 2025): 53–71. https://doi.org/10.35433/pedagogy.1(120).2025.5.

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The article provides a comparative analysis of different approaches to ensuring the quality of higher education in Ukraine. The concept of "quality of education" is characterized as a set of knowledge, skills and abilities that a future specialist acquires during his studies at a higher education institution, forming his information potential. The quality of higher education is the foundation for the development of democracy in Ukrainian universities, strengthening public trust and increasing the international prestige of Ukraine. It is found that ensuring the quality of education in Ukraine i

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Rementsova, Nadezhda A. "INTERNATIONALIZATION OF EDUCATIONAL SERVICES: TENDENCIES AND STRATEGIES." RSUH/RGGU Bulletin. Series Economics. Management. Law, no. 4 (2020): 47–58. http://dx.doi.org/10.28995/2073-6304-2020-4-47-58.

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With ongoing globalizasication in the world economy, the internationalization of higher education is becoming increasingly important. The article considers several main definitions of “internationalization”, makes an overview of the basic national strategies and approaches which defines country’s policies regarding internationalization of higher education. It also identifies the mainstream world tendencies of higher education internationalization and advantages of internationalization in terms of government and higher education institution perspectives. For the state, internationalization is a

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Andreea, Neacsu Nicoleta, and Armasar Ioana Paula. "EDUCATIONAL MARKETING STRATEGIES ON THE MARKET OF HIGHER EDUCATION SERVICES." PEOPLE: International Journal of Social Sciences 5, no. 3 (2019): 334–44. http://dx.doi.org/10.20319/pijss.2019.53.334344.

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Stecyk, Adam. "Increasing the level of educational services quality in higher education." European Journal of Service Management 23 (2017): 71–78. http://dx.doi.org/10.18276/ejsm.2017.23-09.

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DERKACH, Oleksandr. "EDUCATIONAL CONSULTING: MANAGEMENT TOOL AND HIGHER EDUCATION INSTITUTIONS' DEVELOPMENT TOOL." Visnyk Taras Shevchenko National University of Kyiv. Pedagogy, no. 2 (20) (2024): 21–27. https://doi.org/10.17721/2415-3699.2024.20.04.

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Background. Today, all spheres of human activity are at the stage of using services of various directions. A new vision of each phenomenonis created. The business has the opportunity to create various internal divisions (financial, personnel, legal, etc.) with a specific purpose and specific activity. Small business structures do not have this opportunity and try to solve problems on their own. Usually they get an unsatisfactory result. Education is starting to be seen as a business. In the course of this, the problem of imbalance of professional and qualified personnel in the labor market ari

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Roy, O. M. "Stratification of Regional Higher Education Systems." University Management: Practice and Analysis 27, no. 4 (2024): 65–75. http://dx.doi.org/10.15826/umpa.2023.04.033.

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The article examines the emerging trend of stratification of higher education institutions in Russia. Educational stratification, considered as one of the tools of state regulation, on the one hand, stimulates universities to improve their ranking indicators, and on the other hand, may limit the innovative potential of the region, constraining the development of its industrial capacity. The author uses the concept of «regional educational system of higher education» as a category reflecting the set of functioning higher education institutions in the region, allowing to assess the scientific an

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Abou- Warda, Sherein Hamed. "New educational services development." International Journal of Educational Management 30, no. 5 (2016): 698–717. http://dx.doi.org/10.1108/ijem-11-2014-0142.

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Purpose – The overall objective of the current study is to explore how universities can better developing new educational services. The purpose of this paper is to develop framework for technology entrepreneurship education (TEPE) within universities. Design/methodology/approach – Qualitative and quantitative research approaches were employed. This study passes through four phase: reviewing of good practices; a survey of academics (n=150 respondents); semi-structured interviews with leaders of Ministry of Higher Education, the Social Fund for Development, and the ILO Sub-regional Office (n=30

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Kotsur, Sabina. "EDUCATIONAL SERVICES IN AUSTRIA: EXPERIENCE FOR UKRAINE." Society. Document. Communication Historical science, no. 5 (2018): 91–104. https://doi.org/10.5281/zenodo.1243601.

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This article deals with the outcomes of the analysis of the modern education system of Austria, which includes four different levels: primary school (Primarstufe), two-leveled secondary school (Sekundarstufe I und Sekundarstufe II), higher education and postgraduate education (Postsekundäre-und Tertiärstufe). In the scholarly article it is defined that the principal authority in terms of administration of schools is provincial committees and the Federal Ministry of Education and Culture (das Bundesministerium für Bildung). For the institutions of higher education, state or priva

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Чардымский, М. Г. "Planning and organizing the promotion of educational services of higher educational institutions." Экономика и предпринимательство, no. 11(124) (December 23, 2020): 1454–58. http://dx.doi.org/10.34925/eip.2020.124.11.294.

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В публикации рассматривается процесс планирования продвижения образовательных услуг высших учебных заведений, раскрываются особенности данного процесса с учетом отраслевой специфики, даются рекомендации по организации коммуникационной службы вуза. Основой характеристики функции планирования и организации продвижения послужили процесс разработки коммуникационного плана в коммерческих организациях и типология служб маркетинга на предприятиях, которые были адаптированы для применения в системе высшего профессионального образования. Представленная работа может быть полезной как для исследователей

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Irshad, Ahmad, Bashar Abu, and Chandra Anurag. "MARKETING OF HIGHER EDUCATIONAL SERVICES: AN EMPIRICAL STUDY OF STUDENT'S PERSPECTIVE." International Journal of Marketing & Financial Management 1, no. 1 (2013): 38–51. https://doi.org/10.5281/zenodo.10780877.

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<strong>Abstract</strong> <em>I</em> <em>n an era of technological advancement and wide availability of information about almost everything it is enormously important to address the marketing strategies and practices being employed for marketing of higher educational services. The recent massive expansion of education through private provision has introduced new horizons for marketers at the same time with the increase in number of educational institution continuously the competition is also increasing with same pace; it is surprising that more attention has not been paid to marketing issues t

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Zatserkivna, Maryna. "Peculiarities of Higher Education Establishments Positioning on the Educational Services Market." Digital Platform: Information Technologies in Sociocultural Sphere 4, no. 2 (2021): 134–45. http://dx.doi.org/10.31866/2617-796x.4.2.2021.247472.

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The purpose of the study is to identify the features of the Higher Education Establishments (HEEs) positioning in the educational services market. Research Methodology. In order to effectively achieve the goal of the study, the author used an analytical method, which allowed to analyze and determine the features of the free economic zones positioning in the market of educational services. Scientific Novelty. The peculiarities of a Higher Education Establishments positioning on the market of educational services are revealed, the process of strategy development and conditions of effective posit

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Zatserkivna, Maryna. "Peculiarities of Higher Education Establishments Positioning on the Educational Services Market." Digital Platform: Information Technologies in Sociocultural Sphere 4, no. 2 (2021): 134–45. https://doi.org/10.31866/2617-796X.4.2.2021.247472.

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The purpose of the study is to identify the features of the Higher Education Establishments (HEEs) positioning in the educational services market. Research Methodology. In order to effectively achieve the goal of the study, the author used an analytical method, which allowed to analyze and determine the features of the free economic zones positioning in the market of educational services. Scientific Novelty. The peculiarities of a Higher Education Establishments positioning on the market of educational services are revealed, the process of strategy development and conditions of

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Frolova, A. S., E. V. Balashova, T. A. Kurnikova, and M. S. Kuran. "FACTORS OF TRANSFORMATION OF HIGHER EDUCATION SERVICES CONSUMPTION TYPES IN THE TODAY'S RUSSIA." Topical Issues of Culture, Art, Education 3, no. 37 (2023): 77–83. http://dx.doi.org/10.32340/2949-2912-2023-3-77-83.

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The article briefly describes a set of socio-technological, socio-managerial, socio-economic, socio-psychological factors that have triggered the change of the motives of the modern Russians' consumption behavior on the market of educational services in domestic higher education, such as: integration of advanced information and communication technologies into educational process, the change of conceptual approaches to the organization of the higher education system in favor of practice-oriented learning, the “obsolescence” of the content of educational programs of higher education, the decline

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Mykhailyk, Nataliia. "Peculiarities of the marketing strategy of higher educational institutions." Economic Analysis, no. 32(3) (2022): 282–87. http://dx.doi.org/10.35774/econa2022.03.282.

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Introduction. The increase of the number of higher education institutions and the intensifying competition between them has led to a difficult situation, the way out of which is the active use of marketing technologies. In particular, the formation and implementation of the marketing strategy will contribute to strengthening the competitive positions of higher education institutions in the market of educational services. The specifics of educational services imposes a number of features in marketing technologies. Therefore, some terms, goals and principles of marketing activities in higher edu

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Zacharoula, Lykopoulou. "INNOVATION IN MANAGING EDUCATIONAL SERVICES." Volume 8, Issue 2 v8, no. 2 (2020): 71–85. http://dx.doi.org/10.37708/ep.swu.v8i2.7.

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Instead of a common cultural perspective, university culture is experienced at three distinct levels: the enterprise, the profession and the cognate area. Each of them exerts a powerful influence on the ideology or systems of beliefs that characterize academics and academic institutions. Thus, many different dimensions should be assessed in order to indicate which of them can affect universities performance and decision-making regarding innovation. This paper concerns higher education in Greece, as applied today and in the forthcoming years and its aim is ternary; firstly, the study on the imp

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Usova, Natalya, Mikhail Loginov, and Elvira Nedorostkova. "Ensuring sustainable development of higher education on the basis of digital educational services." SHS Web of Conferences 106 (2021): 03014. http://dx.doi.org/10.1051/shsconf/202110603014.

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In the context of national economy digital transformation and global challenges impact, the development trends of digital educational services are becoming more and more relevant. In the given article, scientific papers on various aspects of educational services digitization are reviewed. The authors proposed an original approach to the category of “digital educational service”, and revealed stages of digital educational services formation. To identify trends in the digital educational services development and the impact of the novel Covid-19 coronavirus infection pandemic on this process the

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NESTORENKO, Tetyana, Olena CHUKURNA, and Valentyna ROMAKH. "THE EDUCATIONAL SERVICES UKRAINIAN MARKET FORMATION AT THE PRESENT STAGE." Herald of Khmelnytskyi National University. Economic sciences 304, no. 2(2) (2022): 41–48. http://dx.doi.org/10.31891/2307-5740-2022-304-2(2)-07.

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The article examines the state of the services market in the field of higher education in Ukraine in the period 2010-2020. The authors identify the main factors that affect the dynamics of the number of higher education institutions in Ukraine. A comparative analysis of the distribution and structure of education costs by providers and functions of education in 2019 and 2020 was conducted. The dynamics of changes in the number of higher education institutions in Ukraine for the period 2010-2019, as well as the dynamics of changes in the number of students studying in higher education instituti

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SHEVCHENKO, Inna, and Valeriia TSEMA. "Competition of higher education institutions in regional markets of educational services in Ukraine." Economics. Finances. Law, no. 1/1 (January 27, 2021): 22–31. http://dx.doi.org/10.37634/efp.2021.1(1).5.

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Introduction. The system of higher education in Ukraine is an integral part of the international educational space. In terms of the number of universities (total and per capita), Ukraine is among the top 25 countries with the largest number of higher education institutions. Although Ukraine has a fairly wide network of higher education institutions, this does not mean that there is only pure competition in the regional markets of educational services. The purpose of the paper is to study the competition of higher education institutions in the regional markets of educational services in Ukraine

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Vorobyova, O. "EDUCATIONAL SERVICES: BASIC THEORETICAL APPROACHES." Innovative Solution in Modern Science 1, no. 45 (2021): 98. http://dx.doi.org/10.26886/2414-634x.1(45)2021.7.

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The article presents the results of empirical research on the main theoretical approaches to the concept of educational services. It is determined that the concept of educational services in the system of higher education has certain features in terms of interpretation and adaptation of accordingly defined goals, functions and approaches. After all, educational services have an economic, social and cultural component. Therefore, we can conclude about the complex nature of educational services, namely: as a symbiosis of public and personal well-being. The specifics of educational services are a

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KOVALCHUK, Svitlana, Liliya MARTYNOVA, and Alona TANASIICHUK. "FORMATION OF MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTIONS." Herald of Khmelnytskyi National University 292, no. 2 (2021): 215–21. http://dx.doi.org/10.31891/2307-5740-2021-292-2-37.

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The study found that the strategic trend of higher education is to find and implement an effective marketing strategy to ensure the competitiveness of the university in the target market of educational services, which involves the development and promotion of modern and innovative educational products of high quality. It is proved that the primary task that ensures the effective operation of the university in the market of educational services is the formation and implementation of its cost-effective marketing strategy. The classic marketing strategies that can be used by a higher education in

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Issakhova, A. S., R. Zh Duiskenova, Zh S. Dyussembinova, and V. V. Mishchenko. "Foreign practice of global trends in higher education services." Bulletin of "Turan" University, no. 2 (July 3, 2024): 482–95. http://dx.doi.org/10.46914/1562-2959-2024-1-2-482-495.

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The article considers the best practices of trend development in higher education services. Education reform is among the country's priorities and has been in a permanent state for almost a third of a century, yet despite massive reform efforts, the quality of educational services and corps faculty at all levels of the education market has improved little, if at all, over the past decades. The quarantine related to Covid-19 in Kazakhstan became the lens that clearly revealed these shortcomings of education and showed the fallacy of the trajectory of previously implemented reforms, which often

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Bilyk, Maryna. "POSSITIONING OG HIGHER EDUCATION INSTITUTIONS ON THE MARKET OF EDUCATIONAL SERVICES." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS I, no. 81 (2021): 40–52. http://dx.doi.org/10.34025/2310-8185-2021-1.81.03.

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For higher education institution, one of the most important tasks is to form its own competitive advantages, search, interest and retain consumers, because the main goal of HEIs is its long-term successful activity based on the quality of educational services. On the one hand, the transition to market relations has contributed to the emergence of nongovernmental (private) higher education institutions, increasing the number of participants and a variety of educational programs. On the other hand, the demand for higher education services has risen sharply. As a result, competition in the educat

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Cook, Ruth Gannon, and Kathryn Ley. "Business Lessons for Higher Education Marketing." International Journal of Technology and Educational Marketing 1, no. 1 (2011): 60–66. http://dx.doi.org/10.4018/ijtem.2011010105.

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Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education institutions. The authors’ data indicates securing educational marketing services may be a costly approach in order to attract and keep customers or students.

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K., Olіnіchenko, Pryadko O., Chmil Н., and Shkreba D. "INFLUENCE OF EDUCATIONAL TECHNOLOGIES ON MARKETING POLICY OF AN INSTITUTION OF HIGHER EDUCATION." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SRVICES SECTOR DEVELOPMENT 1 (27) (July 2, 2018): 150–61. https://doi.org/10.5281/zenodo.1303868.

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<em>The state of marketing policy of the leading institutions of higher education of Ukraine, tendencies of development of means of sales of educational services is researched. The state and trends of development of remote methods of promoting educational services by state institutions of higher education are analyzed. </em> <em>According to the results of their own research, it was found that many institutions of higher education are already involved in the development of strategy and tactics of marketing and communication activities. The leading Kharkiv institutions of higher education are r

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Mironova, Svetlana Viktorovna, and Natal'ya Stanislavovna Timchenko. "Export of higher education in Russia: an overview of theoretical approaches and practical solutions." Социодинамика, no. 11 (November 2020): 65–80. http://dx.doi.org/10.25136/2409-7144.2020.11.33940.

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This article examines the theoretical approaches towards definition and analysis of the concept of export of educational services that formed in the Russian scientific context: sociopolitical, economic, and demographic. Within the framework of economic approach towards analysis of the export of educational services, two author determines two aspects: macroeconomic and microeconomic. The author describes the integrated characteristics and interpretation of the content of export of educational services in the Russian scientific publications. The models of export of educational services: passive,

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І., Ф. Прокопенко, та О. Ночвіна І. "СУЧАСНИЙ СТАН І ПЕРСПЕКТИВИ ЕКСПОРТУ ОСВІТНІХ ПОСЛУГ ВНЗ УКРАЇНИ НА СВІТОВИЙ РИНОК". ЗБІРНИК НАУКОВИХ ПРАЦЬ ХАРКІВСЬКОГО НАЦІОНАЛЬНОГО ПЕДАГОГІЧНОГО УНІВЕРСИТЕТУ ІМЕНІ Г.С. СКОВОРОДИ "ЕКОНОМІКА", № 15 (18 липня 2015): 5–14. https://doi.org/10.5281/zenodo.20690.

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The article deals with the trends of the global market of educational services under the conditions of internationalization processes intensification. The importance of export of educational services for highereducational establishments as well as for the whole country is pointed out. The maincompeting states and their part at the global higher education market are determined. The role of higher education as a priority export branch according to the size of contribution into the national economy of the leading countries of this market is emphasized. The analysis of export of educational servic

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Rozak, Lili Abdullah, M. Bahri Arifin, Inna N. Rykova, et al. "Empirical Evaluation of Educational Service Quality in the Current Higher Education System." Emerging Science Journal 6 (June 6, 2022): 55–77. http://dx.doi.org/10.28991/esj-2022-sied-05.

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During the transition to the mixed education model during the Covid-19 pandemic, some issues have emerged in the matter of providing and supporting the quality of university education in all countries, including educational programs' relevance to the demands of the labor market, expectations of students and their families, digital transformation of the educational process, and economic stability of institution networks. The purpose of the research was to evaluate the quality of educational services in the higher education systems of Indonesia and Russia. The study systematized several essentia

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Rozak, Lili Abdullah, M. Bahri Arifin, Inna N. Rykova, et al. "Empirical Evaluation of Educational Service Quality in the Current Higher Education System." Emerging Science Journal 6 (June 6, 2022): 55–77. http://dx.doi.org/10.28991/esj-2022-sied-05.

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During the transition to the mixed education model during the Covid-19 pandemic, some issues have emerged in the matter of providing and supporting the quality of university education in all countries, including educational programs' relevance to the demands of the labor market, expectations of students and their families, digital transformation of the educational process, and economic stability of institution networks. The purpose of the research was to evaluate the quality of educational services in the higher education systems of Indonesia and Russia. The study systematized several essentia

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Artyukhova, Nadiia, Anna Vorontsova, Artem Artyukhov, et al. "Concentration on the Ukrainian higher education services market: Institutional and financial dimensions." Knowledge and Performance Management 9, no. 1 (2025): 76–92. https://doi.org/10.21511/kpm.09(1).2025.06.

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During the pandemic and russia’s war against Ukraine, higher education shifted to hybrid and distance learning, with some universities forced to adapt or relocate from occupied territories. This article analyzes the institutional, spatial, and financial aspects of Ukraine’s higher education market (1990–2023), focusing on financial data from 2020–2023 across 24 regions and Kyiv, excluding occupied territories. The calculated results based on concentration levels and the Herfindahl-Hirschman index for the number of educational institutions, students, and postgraduate students showed that the hi

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Trunina, Iryna, and Maryna Bilyk. "Management of Competitiveness of Higher Education Institutions." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 5(38) (2020): 197–206. http://dx.doi.org/10.32515/2663-1636.2020.5(38).197-206.

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The article is devoted to the study of competitiveness management and higher education institutions, the study of factors influencing its formation, and the development of a mechanism for managing the competitiveness of higher education institutions, taking into account management approaches and competitiveness factors. The main theoretical approaches to the determining of the category "competitiveness of higher education" were considered and analyzed. It is substantiated that higher education institutions of Ukraine operate in difficult conditions of uncertainty, which implies constant adapta

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Rasha, Abd El Aziz, and Abd El Halim Hend. "Assessing Criteria that Matter to Students' Satisfaction in Private Higher Education." International Journal of Advanced Information Technology (IJAIT) 8, no. 4/5 (2021): 1–14. https://doi.org/10.5281/zenodo.4983384.

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Egypt is one of the major countries in the region, especially with its high population. The large number of students per class and the shrinking budgets has highlighted the role of private sector universities; as it can serve a great number of students while maintaining the low number of students per class due. Although literature is rich with studies regarding higher education (HE) universities, key criteria to students’satisfaction in the Egyptian context; especially in private HEstill need to be investigated in order to assess their impact on students’ overall satisfaction. Acco

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